Marketing Software Resources - Page 53

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Question on: Pushly

What is Pushly?

Looking for a quick overview of what Pushly does and how teams use push notifications to engage their audience.

Pushly is an enterprise audience engagement and push notification platform built for publishers, ecommerce and retail teams, and companies looking to own their audience. It powers brands across every industry to turn site visits into lasting, repeatable engagement. Pushly transforms first-party data into personalized messaging across web push, mobile push, and in-app messaging. Teams use Pushly's push notifications to grow subscriptions and drive revenue by reaching their audiences at the exact moment it matters most, without relying on search algorithms, social feeds, or third-party cookies.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

Who is Pushly built for?

Curious which types of businesses and teams get the most value from Pushly, from ecommerce and retail brands to publishers.

Pushly is built for organizations at every stage of growth, from emerging brands launching their first push notification program to global enterprise brands sending at massive scale. It powers brands across every industry: publishing, media, ecommerce & retail, sports, finance, entertainment, lifestyle, and beyond. This includes high-frequency senders who want enterprise-grade segmentation, personalization, and automation without engineering-heavy workflows, and who value a hands-on partner as much as the platform itself. Pushly collaborates closely with every customer to understand and address their unique needs. For publishers, that means using push notifications to send breaking news alerts, interest-based targeting, and tools that turn one-time visitors into returning readers and subscribers. For ecommerce teams, push notifications are a means to focus on recovering abandoned carts, driving repeat purchases, and re-engaging shoppers without leaning on rising ad costs.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

What makes Pushly different from other push notification platforms?

Trying to understand how Pushly compares to other push providers and what sets it apart.

Pushly has specialized in push notifications since 2017. That focus shows up in three ways: a platform purpose-built for high-frequency senders like publishers and ecommerce teams, faster time to value, and hands-on partnership from a team that knows the channel deeply. Based on customer reviews, Pushly outscores major competitors on ease of admin, ease of setup, quality of support, and speed to ROI.

Answered: Sainna Sibanda on September 25, 2026