Best Marketing Resource Management Software

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as marketing automation software, email marketing software, and marketing analytics software, and are also commonly integrated with CRM software. Marketing resource management platforms may also integrate with broader digital asset management software.

To qualify for inclusion in the Marketing Resource Management category, a product must:

  • Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
  • Manage marketing department budgets and offer features for budget and campaign planning
  • Track and report on marketing assets
  • Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform
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    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    (22)4.4 out of 5
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    Optimized for quick response

    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view of your target accounts ● Routing - Assign leads and contacts in real-time to the right owner every time ● Insights - Measure and optimize the performance of routing processes and campaigns ● Attribution - Uncover insights of campaign influence on pipeline and revenue

    (10)4.7 out of 5
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    Optimized for quick response

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.

    Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing: -- Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets. --Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spreadsheets CMO’s, marketing leaders, and executives visualize, analyze, and optimize spend to help make smarter investment decisions. --Everyone in marketing and C-Suite stakeholders gets the complete view of marketing performance and the overall business impact by connecting plans and budgets to leading finance, CRM, social media, and marketing automation systems. With extensive integration experience across a wide range of marketing technologies, CRM, Finance and other systems, Allocadia enables the connections you need. Leading marketers from enterprise customers including Juniper Networks, VMware, Red Hat and many others use Allocadia to transform how they plan, manage, measure, and optimize spend and return on investment.

    (25)4.2 out of 5
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    Optimized for quick response

    MarcomCentral is a cloud-based portal where marketing assets can be centrally stored, accessed by field teams at any time, and customized while remaining brand compliant. Dynamic templates are provided by the corporate marketing team, and through simple, if-then logic, field teams can personalize an asset within seconds, significantly reducing the amount of one-off requests received by the marketing team. With advanced search functions, in-depth analytics, and user permissions, the portal is a one-stop shop for access to pre-approved marketing content. MarcomCentral is used by companies like Subway, Geico, Volvo, Blue Shield of California , Alaska Airlines, and Mutual of Omaha to control their brand, while providing field teams access to customizable marketing assets 24-7.

    SAP Customer Data Cloud, from Gigya, helps your business address many of the requirements of the GDPR by enabling you to be more transparent with your customers in how you collect and use their personal data.

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management systems. Hive9 customers include Zebra Technologies, TD Ameritrade, and Sage Software, and the company is based in Austin, Texas.

    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

    CampaignDrive™ empowers brand professionals to improve brand integrity and accelerate time-to-market, while decreasing marketing production costs by 95%. Our system enables local marketers to produce brand-compliant marketing campaigns in all media types—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. With CampaignDrive™ you can turn your high-quality marketing assets into responsive templates in seconds. Distribute high-value assets to the marketers that need them with dynamic brand taxonomies. Create templates for local marketing partners in any media type. Coordinate offers, discounts and coupons with a fully-configurable product database. Orchestrate your local marketers with easy approval and workflow settings. Monitor brand-wide marketing objectives with detailed reporting and analytics. CampaignDrive™ – It's Your Brand. At Full Scale.

    BrandMaker is a leader in marketing resource management (MRM). Our solutions help enterprise marketing and sales teams by optimizing marketing operations management and the delivery of customized marketing content that addresses the needs of specific customers at appropriate points in the buying process.

    Infor Marketing Resource Management (MRM) is scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

    The Strategic Planner module of SAS Marketing Operations Management facilitates collaboration among key stakeholders by providing full visibility into marketing plan objectives and schedules, along with mechanisms to enable stakeholders to transparently work together to create and approve plans.

    SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage. SproutLoud helps its Brand clients respond to rapidly changing market conditions in real time with data-driven decisions.

    Vya delivers the marketing resource management systems and tools that automate and simplify everyday, redundant and time-consuming marketing tasks that consume the majority of your time and attention: - approvals - managing sales requests - executing and localizing campaigns - ensuring brand consistency - distributing materials We work closely with marketing departments overwhelmed by large, widespread distributed sales channels to find a better way to deliver meaningful, compliant and consistent messages across local markets. Our systems, technology and people are dedicated to working seamlessly together to make your job easier, your days more productive and your business more successful.

    Aprimo Plan & Spend is a marketing planning and spends management solution, helps marketers to create and approve marketing plans, control budget, track invoices, manage outstanding quotes and vendor information.

    Aprimo offers a performance driven marketing operation technology designed to help marketers govern and grow their brand.

    Aprix Marketing Manager is a marketing automation software that allows users to create and manage marketing campaigns, project, and trade shows online.

    Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

    With BrandBuilder®, our local marketing automation platform and ad builder solution, your local affiliates can market when, where and how they need to across multiple decision points and media channels - while preserving and strengthening the power of your brand.

    Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.

    Facebook Ad dashboard & messenger funnel automation tool suite for digital marketers looking to generate high value leads & clients on demand. With their proven Messenger Sequence templates you'll be able to capture and nurture your leads from your website and messenger ads quickly & easily. Streamline your client reporting with it's live Facebook Ad Analysis Audit Dashboards. Organize all your clients weekly meeting notes, action items, KPI's and account trends in one easy view dashboard.

    InfiniGrow is an AI-driven marketing planning and analytics platform that empowers SaaS marketing teams to optimally allocate their budget to achieve their KPIs and maximize performance.

    See how MarCom On Demand enables marketers to exceed expectations and overcome challenges in managing the people, processes and content that drive their brand and marketing efforts.

    MarketerBoard is a workplace where everyone in a team can come together to collaborate, engage, and plan an effective customer marketing program. Precisely, it is a customer marketing platform which makes your planning, organizing & management efforts simple, easy & sorted. The platform helps you with email marketing, SMS marketing, digital media planning, content media planning, database management, analytics, task management, project management, Notes, PR (coming soon), Chat (coming soon).

    Mtivity is a world leading print procurement software company, providing workflow automation for companies buying and managing print. The solution is delivered on a SaaS (Software as a Service۪) platform and allows print professionals to manage and optimise all processes, from origination through to production and fulfillment. In addition to our Print Procurement and Production Management module, our platform consists of those other key components of the Marketing Supply Chain, including: Campaign planning and budgeting Image creation, studio and creative management Collaborative Proofing Fully featured Catalogue and Order Fulfillment Output Management including Web to Print Management Information and Financial Reporting

    Ontrack Workflow streamlines the way companies administer, control and distribute Marketing & Sales Assets while maintaining brand integrity. Some of the features include: Flexible Online Portal, Administrative Tools & Workflow Management, Brand Control, Localization & Personalization, Variable Data & Data Merge, Vendor Linking, Reporting & Analytics, and API Integrations. Ontrack Workflow offers quick setup, big capabilities and a simple user interface.

    OptinCollect offers solutions for lead generation and collection.

    Percolate's complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.

    Marketing Planner is a solution designed to assists users in planning, publishing, and following up on central and local marketing activities.

    RevBase, the proven leader in Marketing Asset Management systems, is theonly software-as-a-service solution that lets you manage and interact with all of your digital, physical and customizable marketing assets across the enterprise_easily and affordably. Whatever you need to do with your marketing and sales materials organize, download, share, email, fulfill, track, measure, or more RevBase helps you do it quickly and efficiently. The bottom line is you provide more marketing with less frustration, reduce waste, maintain brand consistency, and have visibility into your actual marketing costs.

    Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change, track and seize new opportunities.

    AS Marketing Operations Management helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. The Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.

    Simple is a Marketing Performance Management platform that enables marketing teams to create, prioritize, collaborate and execute campaigns.

    TidyMarketer is a planning tool for marketers. Media Planning, Campaign Calendar and Marketing Team Coordination and Communication in one easy to use solution.

    Industrial strength SaaS technology that speeds up the way leading B2B companies define, improve, and sell the value of their products and services to drive profitable growth. Everything you need to enable the work of Marketing and Sales to operationalize Value Selling. Valkre is available as a paid annual subscription.