# Best Marketing Resource Management Software - Page 6

## How Many Marketing Resource Management Software Products Does G2 Track?

**Total Products under this Category:** 74

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Marketing Resource Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 42,400+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Resource Management Software
 ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=16194&focus%5B%5D=278&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295)

Highlighted products: monday AI Work Platform, Asana, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=monday-com&focus%5B%5D=asana&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal)

**Sponsored**

### Hive

Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes. Unlike rigid project management tools, Hive offers flexible workflows, customizable dashboards, and multiple project views so every team can work the way they work best. Hive empowers marketing, operations, product, IT, creative, and remote teams with the tools they need to stay organized and aligned. With customizable workflows and powerful collaboration features, teams can centralize work, reduce manual tasks, and improve visibility across every project. Key capabilities include: - Multiple project views, including Kanban boards, Gantt charts, calendars, tables, and lists - Task management with custom fields, dependencies, milestones, and priorities - Workflow automation to eliminate repetitive work - Real-time team collaboration with messaging, comments, and file sharing - Time tracking, reporting, and analytics - Integrations with hundreds of popular business applications Every organization works differently, which is why Hive is built to be one of the most customizable project management platforms available. Teams can create workflows tailored to their business processes using custom fields, project templates, automations, approvals, and integrations. Instead of forcing teams to change how they work, Hive adapts to existing workflows — helping organizations improve efficiency without disrupting productivity. Hive gives teams the flexibility to manage projects from the perspective that works best for them. Switch seamlessly between: - Kanban boards for agile workflows - Gantt charts for timeline planning - Calendar views for scheduling - Table and List views for detailed task management These flexible project views help teams track deadlines, manage resources, identify bottlenecks, and keep projects moving forward. Hive brings projects, communication, and documentation together in one centralized workspace. Team members can collaborate in real time, assign tasks, share files, provide feedback, and monitor project progress without switching between multiple tools. By combining project planning, collaboration, automation, and reporting in a single platform, Hive helps teams reduce busywork and focus on delivering results. Hive is more than just task management software—it's a scalable work management platform built to evolve alongside your business. As your needs change, Hive continues to expand through new features, integrations, and customer-driven enhancements. With flexible customization, powerful automation, and dedicated customer support, Hive enables organizations to streamline workflows, improve cross-functional collaboration, and execute projects with greater speed and confidence.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-08-12T01%3A08%3A35Z&secure%5Bdisplayable_resource_id%5D=7&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=7&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27036&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management%3Fmetadata_cid%3D1255419%26page%3D6&secure%5Btoken%5D=5b893d547cd976f93d745d09d8ed49c9dd824251bcbd2ce210accaf1a01693e5&secure%5Burl%5D=https%3A%2F%2Fhive.com%2F&secure%5Burl_type%5D=company_website)

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[Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing analytics software](https://www.g2.com/categories/marketing-analytics), and are also commonly integrated with [CRM software](https://www.g2.com/categories/crm). Marketing resource management platforms may also integrate with broader [digital asset management software](https://www.g2.com/categories/digital-asset-management).

To qualify for inclusion in the Marketing Resource Management category, a product must:

- Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
- Manage marketing department budgets and offer features for budget and campaign planning
- Track and report on marketing assets
- Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform

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