### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Resource Management Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Marketing Resource Management Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Resource Management Software Articles [![2021 Trends in Martech and Adtech](https://learn.g2.com/hubfs/marketing%20trends%202021.jpg "2021 Trends in Martech and Adtech")](https://www.g2.com/articles/martech-adtech-trends-2021) [ ### 2021 Trends in Martech and Adtech ](https://www.g2.com/articles/martech-adtech-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope ## Marketing Resource Management Software Discussions 0 Question on: Aprimo [Is Aprimo cloud based?](/discussions/is-aprimo-cloud-based) Is Aprimo cloud based? Yes - Aprimo Digital Asset Management is a cloud-based platform Answered: Pranshu Trivedi on October 13, 2022 Yes Answered: Christine Vaughan on February 25, 2023 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/is-aprimo-cloud-based/comments/new?remote=true) 0 Question on: Wrike [What is wrike used for?](/discussions/what-is-wrike-used-for) What is wrike used for? Wrike is a scaleable project management tool. From Wrike: "Wrike is a SaaS-based, work management platform features engaging collaboration, workflow and project management tools built into an intuitive online workspace." Can confirm. Wrike allows us to engage across specialties: from writers to web to marketing and digital media, we all use this tool to manage our workflows and enhance collaborative opportunities. Answered: Holli Sampson on May 4, 2022 for daily updates/status on jobs Answered: Stephanie Capozzi on May 5, 2022 Project management Answered: Bonnie Pfingst on May 5, 2022 Planning and communication Answered: Jennifer Breitbach on May 5, 2022 Project/ Task management Answered: Jay Wiwchar on May 5, 2022 Project Management, Workflow Management, Customer Quality Issue Management, Automation with a service desk (Wrike request forms automatically create project plans with assignees when users fill out an intake form), IT offboarding, HR/IT onboarding, and OKR management. Answered: Wendy Pardo on May 5, 2022 Wrike has become our digital service agency's only project and task management tool for both client projects and internal projects. We also use Wrike to track progress toward company goals. We rely on the ability to create blueprints in order to standardize processes, and we love Wrike's automation and workflow capabilities to manage new project requests and quickly model schedule and resource allocation. Answered: Tyler Baber on May 5, 2022 Project management Answered: Ishita Patel on May 4, 2022 Project Management tool Answered: Maritza Guerrero on May 4, 2022 I currently manage multiple projects and use Wrike to keep track of the status of multiple tasks across all the projects I am currently working on. Being able to provide my project teams with updates on the status of tasks without having to send multiple emails has enabled me to increase my productivity and decrease the volume in my inbox. Answered: Tarah Johnson on May 5, 2022 Project planning, management & collaboration tool Answered: Marina Maalouf on May 5, 2022 Project management Answered: Rebecca Koch on May 5, 2022 Project Management with emphasis on Marketing and Creative Services. Answered: Ed Martinez, MBA on May 5, 2022 Project management Answered: Caty Jennerjohn Wolf on May 5, 2022 [See more answers (13)](javascript:void(0);) [Your answer](/discussions/what-is-wrike-used-for/comments/new?remote=true) 0 Question on: The Ansira platform [What is Ansira?](/discussions/what-is-ansira) What is Ansira? SproutLoud is a leading SaaS-based Through Channel Marketing Automation platform, designed to increase brand sales through partners in local markets. Partners can be defined as Agents, Brokers, Franchisees, Dealers, Retailers, Company-owned Locations, Distributed Company Employees, VARS, etc. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and delivers comprehensive analytics on tens of millions of touchpoints for major, category-leading brands. SproutLoud gives brands unparalleled visibility on ROI for individual tactics, campaigns, partner engagement and platform usage. With SproutLoud, brands have the advantage of responding rapidly to changing market conditions in real-time with data-driven decisions. Answered: Lauren Bermudez on July 29, 2022 [Your answer](/discussions/what-is-ansira/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-resource-management/resources?discussions_page=27) - [1](/categories/marketing-resource-management/resources) - [2](/categories/marketing-resource-management/resources?discussions_page=2) - … - [24](/categories/marketing-resource-management/resources?discussions_page=24) - [25](/categories/marketing-resource-management/resources?discussions_page=25) - [26](/categories/marketing-resource-management/resources?discussions_page=26) - [27](/categories/marketing-resource-management/resources?discussions_page=27) - 28 - [29](/categories/marketing-resource-management/resources?discussions_page=29) - [Next ›Next ›](/categories/marketing-resource-management/resources?discussions_page=29) ## Marketing Resource Management Software Reports Mid-Market Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Momentum Grid® Report