# Best Marketing Automation Software - Page 34 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 511 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,100+ Authentic Reviews - 511+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-10T22%3A22%3A26Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D34%26product%3DHubSpot&secure%5Btoken%5D=c42ad040e1d683e52d42ddba040376cda0609c9ef4d535ff2e60556466e3060b&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [Sendara](https://www.g2.com/products/sendara/reviews) We help businesses send iMessages directly from their CRM, helping them 2-3x their response rates compared to SMS. #### Who Is the Company Behind Sendara? - **Seller:** [Sendara](https://www.g2.com/sellers/sendara) - **Year Founded:** 2025 - **HQ Location:** New York City, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e8db871261afa53eb640cf5eee22e4292c3b7d188707a076bcbcb6ea63a6395&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendara-io&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Shortway](https://www.g2.com/products/shortway/reviews) Plataforma de marketing con IA #### Who Is the Company Behind Shortway? - **Seller:** [Shortway](https://www.g2.com/sellers/shortway) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d9c4634b6833c1befc91afc30fcf9c965128663b52beb6b59cb5f1070e68809&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshortwaymx%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sidekick Digital Marketing](https://www.g2.com/products/sidekick-digital-marketing/reviews) Sidekick Digital is a Chicago-based full-service digital marketing agency built for businesses that are serious about growth. We combine paid media management, technical SEO, custom web development, and AI-powered automation to deliver measurable results across every stage of the marketing funnel. Our team of 17+ specialists spans paid media strategists, SEO experts, web developers, and automation engineers, giving clients access to a full marketing and technology department without the overhead of building one in-house. We work as a true partner, not just a vendor. That means senior-level thinking on every account, transparent reporting, and a relentless focus on what actually moves the needle for your business. #### Who Is the Company Behind Sidekick Digital Marketing? - **Seller:** [Sidekick Digital](https://www.g2.com/sellers/sidekick-digital) - **Year Founded:** 2024 - **HQ Location:** Evanston, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2447b29bec64071ac18d42301b9423df5220af8633916d9a6e3944e6f82ccc20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsidekick-digital-us&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [Skubl](https://www.g2.com/products/skubl/reviews) Designed for high-volume enterprise commerce and B2B SaaS, Skubl shifts the workflow from manual observation to autonomous remediation. Instead of relying on human analysts to interpret dashboards or heatmaps, Skubl deploys a swarm of Synthetic User Agents—AI models imbued with specific behavioral personas—to navigate digital storefronts 24/7. How it works: The platform operates as a "Self-Healing" layer sitting between the user and the origin server. Detection: Synthetic agents simulate thousands of purchase journeys across various devices, network speeds, and geographies. They actively detect friction points such as broken checkout flows, layout shifts (CLS), accessibility (WCAG) violations, and slow API responses. Analysis: Utilizing proprietary Causal Inference models, the system quantifies the revenue impact of each friction point in real-time. Remediation: Skubl integrates at the CDN/Edge level (Cloudflare Workers/AWS Lambda) to deploy instant code patches, redirect traffic, or launch server-side A/B tests to resolve the issue without requiring engineering sprints. Core Capabilities: Agentic QA: Automated "Mystery Shopping" that tests complex flows (e.g., Add to Cart, SSO Login) continuously. Visual Governance: Computer vision models trained on brand guidelines to ensure automated changes never violate design systems (fonts, colors, spacing). Server-Side Experimentation: A no-flicker A/B testing engine that executes at the Edge, ensuring 100% SEO compatibility and zero latency. Dynamic Content Optimization (DCO): Programmatic restructuring of page layouts based on user intent signals. Skubl is currently used by engineering-led teams in Luxury Fashion, Global Retail, and Fintech to eliminate the "latency gap" between ad acquisition and onsite experience. Integrates natively with Shopify Plus, Salesforce Commerce Cloud, Next.js, and Segment. #### Who Is the Company Behind Skubl? - **Seller:** [Skubl](https://www.g2.com/sellers/skubl) - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af161bad8716533d8fe34f737e780f36c6cbe926a9a8046268f929ff8e6adfb1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskubl%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Smarketing Cloud](https://www.g2.com/products/smarketing-cloud/reviews) Smarketing Cloud is a single sophisticated Sales & Marketing Platform for smart marketers and advertisers. Our platform delivers real-time omnichannel marketing and campaign optimization with predictive analytics and big data management technologies. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Smarketing Cloud? - **Seller:** [SMarketing Cloud](https://www.g2.com/sellers/smarketing-cloud) - **Year Founded:** 2020 - **HQ Location:** Dublin, IE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c759a2881fb7c2dcc43252f3dc12533e5e4e52eea47e21368cddd76853d37149&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarketing-cloud%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Smarketing Cloud? **["Great ABM tool for Enterprise Clients"](https://www.g2.com/survey_responses/smarketing-cloud-review-4262280)** **Rating:** 4.5/5.0 stars _— Verified User in Capital Markets_ [Read full review](https://www.g2.com/survey_responses/smarketing-cloud-review-4262280) #### What Are G2 Users Discussing About Smarketing Cloud? - [What is Smarketing Cloud used for?](https://www.g2.com/discussions/what-is-smarketing-cloud-used-for) ### [SMART Marketing](https://www.g2.com/products/smart-marketing/reviews) SMART Marketing is a comprehensive solution for managing client segments and omnichannel marketing communications from a single window of a CRM system. The system is based on one of the best Low-code/No-code platforms, Microsoft Power Platform, and is integrated with Office 365. Benefits: • Ready out-of-box solution • Builder of required tools • Fast deployment • Easy setup and administration • Standardization of business processes • GDPR and CCPA compliant • Integration with modern services and providers • Ready documentation and training • Regular releases and feature extensions • Available analytics 24/7 and control of the results of marketing activities • Ready-made security roles for users **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind SMART Marketing? - **Seller:** [SMART business](https://www.g2.com/sellers/smart-business) - **Year Founded:** 2009 - **HQ Location:** Kyiv, UA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0371167292b0da14029db3b05c2e024dec5db327011269702102fcd4b0b351f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmart-business%2F&secure%5Burl_type%5D=linkedin_company_website) 480 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SMART Marketing? **["Review of product"](https://www.g2.com/survey_responses/smart-marketing-review-11098708)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/smart-marketing-review-11098708) ### [Socialyfy - The AI Marketing OS for Bharat](https://www.g2.com/products/socialyfy-the-ai-marketing-os-for-bharat/reviews) Socialyfy is the AI marketing OS for brands and creators. Drop in three sample posts and it learns your voice, then drafts captions, images and a content theme for every slot — you approve in one click. It auto-publishes to 10 platforms, captures leads via hosted forms, smart QR codes and comment→DM automation, and an AI voice agent calls qualified leads in 9 Indian languages + English. Every sale is attributed back to the post that drove it. Pay-as-you-go credits, no monthly subscription, free to start. #### Who Is the Company Behind Socialyfy - The AI Marketing OS for Bharat? - **Seller:** [Socialyfy](https://www.g2.com/sellers/socialyfy) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Software Development](https://www.g2.com/products/keyhike-technologies-pvt-ltd-software-development/reviews) Keyhike is a results-driven 360° end-to-end IT and digital solutions company. We empower businesses with innovative technology, performance marketing, CRM systems and scalable SaaS products to drive real growth. #### Who Is the Company Behind Software Development? - **Seller:** [KeyHike Technologies](https://www.g2.com/sellers/keyhike-technologies) - **Year Founded:** 2014 - **HQ Location:** newyork, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd4e198d72552cca1568a8d12e51a9fa23a1cc8a29fccdff5837cfd0cdb593b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeyhike-technologies-pvt-ltd%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Strelo](https://www.g2.com/products/strelo/reviews) A no-code platform for marketing and sales on Telegram. Businesses connect a Telegram bot and/or a personal business account, create a customer communication scenario using a visual, code-free builder, and launch it. The platform then guides the customer through the funnel: asking questions, responding with AI based on company knowledge, displaying tags, waiting for the right moment, sending follow-up messages, registering the request, accepting payment, and returning the conversion to the advertising account. The builder, newsletters, CRM, analytics, payments, and advertising are all managed in a single account, rather than in five different services. The first funnel is created in the evening, without the need for a programmer. The funnel can even be built voice-activated from an AI agent (Claude, ChatGPT, Cursor) using the MCP protocol. #### Who Is the Company Behind Strelo? - **Seller:** [Strelo](https://www.g2.com/sellers/strelo) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sun Bear All-in-One](https://www.g2.com/products/sun-bear-all-in-one/reviews) Simple marketing automation, lead generation and lead management platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Sun Bear All-in-One? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10) #### Who Is the Company Behind Sun Bear All-in-One? - **Seller:** [Sun Bear Software](https://www.g2.com/sellers/sun-bear-software) - **Year Founded:** 2009 - **HQ Location:** Framingham, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a10eaa40b66cc2f5bf7f6786b0529a6020af0b96e4d38ec5e5fe4c1d251480b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4849247&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Sun Bear All-in-One? **["Streamlined Hub for Construction Documentation"](https://www.g2.com/survey_responses/sun-bear-all-in-one-review-13166188)** **Rating:** 4.0/5.0 stars _— Verified User in Construction_ [Read full review](https://www.g2.com/survey_responses/sun-bear-all-in-one-review-13166188) **["Great crm"](https://www.g2.com/survey_responses/sun-bear-all-in-one-review-502869)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/sun-bear-all-in-one-review-502869) #### What Are G2 Users Discussing About Sun Bear All-in-One? - [What is Sun Bear All-in-One used for?](https://www.g2.com/discussions/what-is-sun-bear-all-in-one-used-for) ### [SureThinks](https://www.g2.com/products/surethinks/reviews) Surethinks helps to attain the solution to all the sales and marketing needs, and also customize the approach according to the brand. #### Who Is the Company Behind SureThinks? - **Seller:** [Surethinks](https://www.g2.com/sellers/surethinks) - **HQ Location:** Sheridan, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75f4d99f70aa283241ac351a6a17261279b4ecc56c53645842339ecd7bdbb18e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurethinks&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [TALK-to-TASKS](https://www.g2.com/products/talk-to-tasks/reviews) Fruition RevOps specializes in enhancing revenue operations through their Automation Campaigns Creator Solution, which helps businesses automate workflows and streamline processes to maximize engagement and conversions. They provide a comprehensive suite of services including inbound and outbound marketing automation, process optimization, and data centralization, aiming to eliminate revenue leaks and improve overall operational efficiency. Their intended clients include businesses seeking to elevate their marketing, sales, and customer service efforts through integrated technology solutions. By partnering with clients, Fruition RevOps focuses on building tailored automation strategies that drive growth and optimize customer journeys. #### Who Is the Company Behind TALK-to-TASKS? - **Seller:** [Fruition RevOps](https://www.g2.com/sellers/fruition-revops) - **Year Founded:** 2009 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0560dc41b69f743dfbe07cdd42203159f1bd9211bcfdb81bbc95fb1ec37f9802&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffruition-revops%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [ThinkOS](https://www.g2.com/products/thinkos/reviews) ThinkOS replaces four freelancers with one AI marketing engine built specifically for Web3 projects. It connects brand memory, campaign planning, content generation, multi-channel publishing, community operations, and reporting into a single system — so every campaign builds on the last instead of starting from zero. Built for token launches, protocol growth, and founder-led marketing. #### Who Is the Company Behind ThinkOS? - **Seller:** [Think3 Solutions](https://www.g2.com/sellers/think3-solutions) - **Year Founded:** 2019 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86ff337797bffb4932c11104936669e4935c6d7e7679c1443d64123d666852bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthink3sol&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Typeface Arc Agents](https://www.g2.com/products/typeface-arc-agents/reviews) Arc Agents work alongside your team as specialists who understand your brand, orchestrate complex workflows, and continuously improve. Our agents automate tedious work, so you can focus on what matters most. #### Who Is the Company Behind Typeface Arc Agents? - **Seller:** [Typeface](https://www.g2.com/sellers/typeface-2026-07-17) - **Year Founded:** 2022 - **HQ Location:** Palo Alto, CA, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=74493b143008498755cceb88adeac24cfd177afc4d71760ac32bfb858b8a3dc8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftypefaceai&secure%5Burl_type%5D=linkedin_company_website) 310 employees on LinkedIn® ### [Vertex Growth](https://www.g2.com/products/vertex-growth/reviews) VertexGrowth empowers small and mid-sized businesses to find, engage, and convert customers in minutes, at 1/10th the cost of enterprise tools. #### Who Is the Company Behind Vertex Growth? - **Seller:** [Vertex Growth](https://www.g2.com/sellers/vertex-growth) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=33#product-list) - [1](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score#product-list) - [2](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=2#product-list) - … - [30](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=30#product-list) - [31](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=31#product-list) - [32](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=32#product-list) - [33](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=33#product-list) - 34 - [35](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=35#product-list) - [Next ›Next ›](/categories/marketing-automation?country=884&department=sales&hubs_content-cta=null&hubs_content=blog.hubspot.es%25252Fmarketing%25252Fseo-local&order=g2_score&page=35#product-list) Spotlight Categories [Attribution Software](https://www.g2.com/categories/attribution) [Chatbots Software](https://www.g2.com/categories/chatbots) [Performance Management Software](https://www.g2.com/categories/performance-management) [Data Observability Software](https://www.g2.com/categories/data-observability) [Employee Communications Software](https://www.g2.com/categories/employee-communications) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More