# Best Marketing Automation Software - Page 33 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Jul 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,900+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T02%3A47%3A04Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D33&secure%5Btoken%5D=d24f71482470fa905ad7e7012c2ed340cb7cb47ed304f68c2a24eda0ea948873&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [Pocial](https://www.g2.com/products/pocial/reviews) Pocial is the AI-driven marketing execution platform built specifically for multi-location businesses and marketing agencies. Known as "The Marketing Agency in your Pocket," Pocial goes beyond simple content generation to automate the entire strategy and execution layer. Unlike generic AI tools that require complex prompting, Pocial utilizes the Pocial Council, an AI board of directors that proactively monitors competitors and market data to suggest and launch campaigns. Our Localized Content Engine solves the "duplicate content" trap by using real-world local data points, ensuring every location has a unique, SEO-friendly voice. Whether you are managing 10 locations or 100, Pocial acts as your Virtual CMO, eliminating the "Prompt Tax" and allowing you to scale without increasing headcount. #### Who Is the Company Behind Pocial? - **Seller:** [Pocial](https://www.g2.com/sellers/pocial) - **Year Founded:** 2013 - **HQ Location:** La Quinta, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aba4b089b6203fb35e04300bd61441c24159f1d45cfe42432a2430895e41555d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpocial%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [Postscript](https://www.g2.com/products/postscript/reviews) Postscript is the AI Retention Platform for brands. Trusted by 20,000+ leading ecommerce brands like Ruggable, Dr. Squatch, Thrive Cosmetics, and True Classic, Postscript helps merchants turn SMS into their #1 revenue channel, with a strong focus on list growth, compliance, and data-backed performance. SMS Marketing: From opt-in to order, Postscript helps brands grow their subscriber lists, create personalized campaigns, automate customer journeys, and drive more revenue and loyalty—all from a single platform built specifically for Shopify. Shopper: Postscript's AI shopping assistant that transforms SMS into personalized, two-way conversations at scale. Available 24/7, Shopper answers questions, recommends products, and helps shoppers find what they need, driving higher conversions and stronger subscriber engagement. CashBack: CashBack by Postscript helps brands increase conversions without relying on traditional discounts. By rewarding customers after purchase instead of offering upfront coupon codes, CashBack protects margins while delivering measurable revenue growth across SMS and other marketing channels. We're a fully remote team across North America, united by a shared mission to help ecommerce brands grow. We combine innovative products with exceptional customer support, guided by our core values: Fearless, 80/20, Animal, Customer-first, and Humility. **Average Rating:** 4.8/5.0 **Total Reviews:** 155 #### How Do G2 Users Rate Postscript? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) #### Who Is the Company Behind Postscript? - **Seller:** [Postscript](https://www.g2.com/sellers/postscript) - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @PostscriptIO 9 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdf21a8712ed63878a5c50e575665c1e39bd48e7444556136bae701c451b831d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18771172%2F&secure%5Burl_type%5D=linkedin_company_website) 286 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 91% Small, 7% Medium #### What Are Recent G2 Reviews of Postscript? **["Simple, Easy-to-Use Platform Driving Strong Performance"](https://www.g2.com/survey_responses/postscript-review-12163989)** **Rating:** 4.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/postscript-review-12163989) **["Great Platform with OUTSTANDING Support"](https://www.g2.com/survey_responses/postscript-review-8797576)** **Rating:** 5.0/5.0 stars _— Megan M._ [Read full review](https://www.g2.com/survey_responses/postscript-review-8797576) #### What Are G2 Users Discussing About Postscript? - [What is Postscript used for?](https://www.g2.com/discussions/postscript-what-is-postscript-used-for) - [What is PostScript in Photoshop?](https://www.g2.com/discussions/what-is-postscript-in-photoshop) - [Is PostScript still used?](https://www.g2.com/discussions/is-postscript-still-used) - [What is PostScript format?](https://www.g2.com/discussions/what-is-postscript-format) - [What is PostScript used for?](https://www.g2.com/discussions/what-is-postscript-used-for) ### [Pragma (formerly Logisy)](https://www.g2.com/products/pragma-formerly-logisy/reviews) The 'D2C Operating System' for Indian D2C Ecommerce Brands - An all encompassing system that enables D2C brands to perform all their operations (end-to-end) from one single place. Be it Automated Return Management, Checkout System, RTO Management Suite, Omnichannel CRM, WhatsApp Business Suite, Logistics Management, Journey/Marketing Solution, or AI-enabled Automations. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Pragma (formerly Logisy)? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Pragma (formerly Logisy)? - **Seller:** [Pragma (formerly Logisy)](https://www.g2.com/sellers/pragma-formerly-logisy) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Pragma (formerly Logisy)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **effective automation** provided by Pragma, enhancing business growth through tailored technology solutions. - Users value the **collaborative approach** of Pragma, ensuring tailored automation solutions that effectively address business challenges. - Users value Pragma's **deep understanding of business challenges** , enhancing collaboration and driving meaningful impact through tailored solutions. - Users value Pragma's **collaborative approach** , effectively addressing business challenges and driving meaningful growth through tailored solutions. - Users appreciate the **genuine support and collaboration** from Pragma, enhancing their business growth through tailored solutions. #### What Are Recent G2 Reviews of Pragma (formerly Logisy)? **["Reliable Growth Partner with Powerful Automations"](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217) ### [ProfitJam](https://www.g2.com/products/profitjam/reviews) A done-for-you marketing system - strategy, funnel, brand, social, email, and blog content - built by our team and handed to you on ProfitJam. #### Who Is the Company Behind ProfitJam? - **Seller:** [ProfitJam](https://www.g2.com/sellers/profitjam) - **HQ Location:** Vienna, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8cf6772ed3e92863024787e02809fbfdf2feefae25167d33b62db32141457cd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprofitjam&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Rapitek CRM](https://www.g2.com/products/rapitek-crm/reviews) Rapitek CRM is an enterprise CRM platform built by a team with 10+ years of CRM industry experience and 200+ enterprise implementations. Designed specifically for the Turkish and Middle Eastern markets, it offers native WhatsApp Business API integration, KVKK-compliant data hosting on private VDS servers, and full Turkish/English/Arabic language support. Key capabilities include sales pipeline management, lead tracking, marketing automation, customer service tools, and AI-powered analytics. The platform features 15+ ready-made integrations (SAP, Oracle, Logo, Netsis, Parasut, WhatsApp, Slack, Teams, Zoom) and custom API connectivity. Rapitek CRM differentiates through its implementation-first approach: every deployment includes setup, customization, data migration, and team training — completed in 2-4 weeks rather than months. Pricing is transparent with no hidden costs, and direct WhatsApp support with \<10 minute response times is included for all customers. #### Who Is the Company Behind Rapitek CRM? - **Seller:** [Rapitek](https://www.g2.com/sellers/rapitek) - **Year Founded:** 2018 - **HQ Location:** İstanbul, TR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fd773e71a592266e95f55a5a0635a49154e80bd1ca8417848c9b40d5c9d512c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapitek%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Regulr](https://www.g2.com/products/regulr/reviews) Regulr is an AI-powered customer retention platform built for local businesses: restaurants, med spas, salons, coffee shops, fitness studios, day spas, and food halls. It connects to your POS (Toast, Square, Clover, Mindbody, Boulevard), builds a profile for every customer from transaction data, and runs personalized retention campaigns on autopilot. The AI writes unique messages in your brand voice for every customer. No templates. Each message references the customer's actual visit history, preferences, and behavior patterns. Five campaign types cover the entire lifecycle: new customer welcome, frequency boost, loyalty reward, win-back, and reactivation. Customers get Apple and Google Wallet loyalty passes (no app download), and the platform includes automated review collection via RCS sentiment checks that route happy customers to Google Reviews and catch negative feedback privately. Setup takes 15 minutes. No hardware. No staff training. No IT team needed. #### Who Is the Company Behind Regulr? - **Seller:** [Regulr](https://www.g2.com/sellers/regulr) - **Year Founded:** 2023 - **HQ Location:** Glen Allen, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24d17096e34524322776266e545bb582a0e838b55654aeb746ab8ba9243faae7&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fregulr%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Repaxio](https://www.g2.com/products/repaxio/reviews) Repaxio is an AI-native customer growth platform built for local and multi-location businesses. At its core is Engagement: two-way SMS and WhatsApp messaging that lets businesses reach customers instantly, automate follow-ups, and replace fragmented CRM tools with one intelligent system. Repaxio brings together four pillars to help businesses grow: Engagement — Automated and two-way SMS/WhatsApp messaging to connect with customers, recover no-shows, and drive repeat visits. Reputation — Smart review routing and reputation tools that turn happy customers into public advocates while surfacing issues privately. Loyalty — Reward and referral programs that increase retention and customer lifetime value. Marketing — Campaign tools to reach the right customers at the right time (expanding 2027). Designed for businesses like salons, dental practices, clinics, and other service providers across the US and India, Repaxio combines AI-powered automation with multi-location support, helping teams save time, retain customers, and grow revenue from a single platform. #### Who Is the Company Behind Repaxio? - **Seller:** [FoundHex](https://www.g2.com/sellers/foundhex) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f6ddc672160275693c6ad6d07b46586be20a31b5a182d7b776ca3aa4a133b4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepaxio&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Revenue Automation](https://www.g2.com/products/revenue-automation/reviews) Revenue Automation specializes in data-driven email, marketing automation and data integrations. #### Who Is the Company Behind Revenue Automation? - **Seller:** [Revenue Automation](https://www.g2.com/sellers/revenue-automation) - **Year Founded:** 2011 - **HQ Location:** Vancouver, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3f42fb062f543360d3a7b63dd58dd3552c449d81b21f6c5531481cdc26ff990&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevenue-automation-inc-&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of Revenue Automation? **["Effortless Revenue Management with Intuitive Automation"](https://www.g2.com/survey_responses/revenue-automation-review-12075947)** **Rating:** 5.0/5.0 stars _— Sreeja L._ [Read full review](https://www.g2.com/survey_responses/revenue-automation-review-12075947) ### [SalesExec](https://www.g2.com/products/salesexec/reviews) SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations **Average Rating:** 4.6/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate SalesExec? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind SalesExec? - **Seller:** [ClickPoint Software](https://www.g2.com/sellers/clickpoint-software) - **Year Founded:** 2005 - **HQ Location:** Scottsdale, AZ - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b65d9dc1534b2e3ee1fbc21186e559b269c1571f3948771e02bf838d6811351&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1170999%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 63% Small, 26% Medium #### What Are Recent G2 Reviews of SalesExec? **["Excellent Software for Lead Delivery with Lead Exec"](https://www.g2.com/survey_responses/salesexec-review-5162841)** **Rating:** 5.0/5.0 stars _— Verified User in Legal Services_ [Read full review](https://www.g2.com/survey_responses/salesexec-review-5162841) **["Excellent company for immediate web-lead generation and forwarding"](https://www.g2.com/survey_responses/salesexec-review-4658339)** **Rating:** 5.0/5.0 stars _— Bob S._ [Read full review](https://www.g2.com/survey_responses/salesexec-review-4658339) #### What Are G2 Users Discussing About SalesExec? - [What is ClickPoint Software used for?](https://www.g2.com/discussions/what-is-clickpoint-software-used-for) ### [Sales & Marketing Automation](https://www.g2.com/products/sales-marketing-automation/reviews) InstantSales was built because many businesses lose huge amounts of revenue from slow follow-up, inconsistent marketing, and missed sales opportunities. Most companies don’t have a lead problem — they have a system problem. We created an AI-powered Sales & Marketing Operating System designed to help businesses automate outreach, nurture leads, improve follow-up, and generate more revenue with less manual work. InstantSales combines CRM management, AI-powered calling, email marketing, automated follow-ups, pipeline management, lead nurturing, marketing automation, and customer engagement tools into one platform built to help businesses grow faster and operate more efficiently. From instant lead response to long-term automated nurture campaigns, every feature is focused on helping businesses create more conversations, close more deals, and maximize the value of every lead. Our mission is simple: Help businesses build scalable sales and marketing systems that generate consistent growth without overwhelming their team. #### Who Is the Company Behind Sales & Marketing Automation? - **Seller:** [InstantSales](https://www.g2.com/sellers/instantsales) - **Year Founded:** 2024 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=152dc61fb096cce6c878a07c2940f387016847c2c084bfe60a81a43f31fa72ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finstantsales%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [SalesNOW](https://www.g2.com/products/salesnow/reviews) SalesNOW is a Customer Relationship Management (CRM) solution for the mobile device and the Web, designed for sales reps, sales teams, and service. SalesNOW improves sales rep effectiveness on the road, increases management visibility as to who is doing what, and reduces the reporting burden via quick access to activity and sales related graphical and excel based reports. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate SalesNOW? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind SalesNOW? - **Seller:** [Interchange Solutions](https://www.g2.com/sellers/interchange-solutions) - **Year Founded:** 1997 - **HQ Location:** Markham, CA - **Twitter:** @salesnowcrm 55 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95c3fd7d7e6b527d944c7ca223dd16e74482f25338f12d745dc0e81aae43600e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finterchange-solutions-inc.%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Large, 50% Small #### What Are Recent G2 Reviews of SalesNOW? **["It’s an interesting concept"](https://www.g2.com/survey_responses/salesnow-review-2366994)** **Rating:** 4.0/5.0 stars _— Verified User in Wireless_ [Read full review](https://www.g2.com/survey_responses/salesnow-review-2366994) **["Easy to Use, syncs with Outlook"](https://www.g2.com/survey_responses/salesnow-review-4425165)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/salesnow-review-4425165) #### What Are G2 Users Discussing About SalesNOW? - [What is SalesNOW used for?](https://www.g2.com/discussions/what-is-salesnow-used-for) ### [SalesSeek](https://www.g2.com/products/salesseek/reviews) SalesSeek CRM is an all-in-one business platform designed to help large teams centralize and manage their customer data. Oversee your opportunities in the visual sales funnel and track individual activity, from billing and payments to marketing and support. Managers get a complete overview of team performance and KPIs, while team members have the ability to work collaboratively across all accounts accessing the customer data they need to win more business. Visit www.salesseek.com for more information or to arrange a free demo or trial. **Average Rating:** 2.3/5.0 **Total Reviews:** 2 #### Who Is the Company Behind SalesSeek? - **Seller:** [SalesSeek Limited](https://www.g2.com/sellers/salesseek-limited) - **Year Founded:** 2012 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=837cafb6df16fcdc28bbd2b464832fb861289327e9487b9d70b21aea8d745565&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesseek-limited&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About SalesSeek? - [What is SalesSeek used for?](https://www.g2.com/discussions/what-is-salesseek-used-for) ### [ScaleForce AI](https://www.g2.com/products/scaleforce-ai/reviews) ScaleForce AI is the #1 AI-powered growth platform built for small and mid-sized businesses. It combines a full-featured CRM, AI automation, website builder, reputation management, social media marketing, email marketing, ads management, and a complete marketing team replacement — all in one platform. ScaleForce AI eliminates the need for multiple disconnected tools by giving businesses everything they need to attract leads, convert customers, and retain clients using cutting-edge AI. Key capabilities include AI-driven lead generation, automated follow-up workflows, SEO-optimized websites, review management, local listings, and custom AI apps tailored to each industry. Trusted by home service companies, healthcare providers, real estate professionals, restaurants, salons, gyms, law firms, and more. ScaleForce AI replaces your marketing agency and tech stack with a single AI-powered platform, saving businesses thousands per month while driving measurable revenue growth. Founded: 2020 | Headquarters: Austin, TX | Website: getscaleforce.odmai.app #### Who Is the Company Behind ScaleForce AI? - **Seller:** [ScaleForce AI](https://www.g2.com/sellers/scaleforce-ai) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sendara](https://www.g2.com/products/sendara/reviews) We help businesses send iMessages directly from their CRM, helping them 2-3x their response rates compared to SMS. #### Who Is the Company Behind Sendara? - **Seller:** [Sendara](https://www.g2.com/sellers/sendara) - **Year Founded:** 2025 - **HQ Location:** New York City, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e8db871261afa53eb640cf5eee22e4292c3b7d188707a076bcbcb6ea63a6395&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendara-io&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Shortway](https://www.g2.com/products/shortway/reviews) Plataforma de marketing con IA #### Who Is the Company Behind Shortway? - **Seller:** [Shortway](https://www.g2.com/sellers/shortway) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d9c4634b6833c1befc91afc30fcf9c965128663b52beb6b59cb5f1070e68809&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshortwaymx%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=32#product-list) - [1](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score#product-list) - [2](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=2#product-list) - … - [29](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=29#product-list) - [30](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=30#product-list) - [31](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=31#product-list) - [32](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=32#product-list) - 33 - [34](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%2525252Fproducts%2525252Fcms%2525252Fai-blog-writer&order=g2_score&page=34#product-list) Spotlight Categories [Expense Management Software](https://www.g2.com/categories/expense-management) [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.