# Best Marketing Automation Software - Page 28

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### BambooHR

BambooHR® is an all-in-one HR software solution designed to eliminate inefficiencies and simplify people management. Trusted by thousands of companies in over 150 countries, BambooHR centralizes your employee data, payroll, time tracking, and benefits information for seamless coordination and security. Whether you're managing payroll, tracking employee time, or handling benefits, BambooHR ensures accurate data and a smooth user experience. Features like electronic signature collection streamline operations, saving time and reducing environmental impact. With BambooHR, you can automate key HR functions and workflows throughout the entire employee lifecycle, from onboarding to offboarding. Notable clients like Fitbit, Fab, FreshBooks, Klout, and Squarespace rely on BambooHR to stay organized and efficient. Learn more at www.bamboohr.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-06T15%3A38%3A52Z&secure%5Bdisplayable_resource_id%5D=162&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3236&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3236&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D28%26source%3Dsearch&secure%5Btoken%5D=0194cb72e580cb98ae5ef414ad50dc08246572d04e7bdebf7803435524006b99&secure%5Burl%5D=https%3A%2F%2Fwww.bamboohr.com%2Fdemo%3Futm_campaign%3DG2CR-DG-PayrollTopic%2BCPC%2BCampaign-2026EG%26utm_medium%3Dreview-sites%26utm_source%3Dg2.com%26utm_content%3D%7Bclick_id%7D%26utm_term%3Dgeneral-hr&secure%5Burl_type%5D=custom_url)

### [Scaliance](https://www.g2.com/products/scaliance/reviews)

NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Scaliance?

- **Seller:** [CloudNCo](https://www.g2.com/sellers/cloudnco)
- **Year Founded:** 2013
- **HQ Location:** New York City, US
- **Twitter:** @NextUser  
1,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b35afc972906afb1045e16e810a906cd82b3be14298118958c3444c991ae5fac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextuser%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Scaliance?

**["Nextuser : An Overeview"](https://www.g2.com/survey_responses/scaliance-review-5021556)**

**Rating:** 5.0/5.0 stars

_— Ashok R._

[Read full review](https://www.g2.com/survey_responses/scaliance-review-5021556)

#### What Are G2 Users Discussing About Scaliance?

- [What is NextUser used for?](https://www.g2.com/discussions/what-is-nextuser-used-for)

### [SendCloud](https://www.g2.com/products/sendcloud-2022-09-29/reviews)

SendCloud is a SaaS platform developed and operated by Wuhan Shanda Technology Co., Ltd. to provide customers with email and SMS sending services. Since its launch in 2013, the platform has provided tens of thousands of enterprise customers with stable, efficient and secure email and SMS sending services and accurate and timely sending data reports.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SendCloud?

- **Seller:** [Sendcloud](https://www.g2.com/sellers/sendcloud-74b80b9b-6fed-4dad-b022-3f6c0540272d)
- **Year Founded:** 2014
- **HQ Location:** 武汉, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90a13343a1f4bea21eae325a038a978526ff963d17bbd7a2b497b15f6f2d427f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faurorasendcloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of SendCloud?

**["A simple and useful SaaS platform for sending with a high delivery rate."](https://www.g2.com/survey_responses/sendcloud-review-7261400)**

**Rating:** 4.5/5.0 stars

_— July Z._

[Read full review](https://www.g2.com/survey_responses/sendcloud-review-7261400)

### [Simbel AI](https://www.g2.com/products/simbel-ai/reviews)

Simbel AI is an AI-powered marketing automation platform with 28 specialized AI agents that handle the full campaign lifecycle — research & strategy, content creation, auto-publishing, and analytics — across 7 platforms (Instagram, Facebook, X, LinkedIn, TikTok, WhatsApp, Email). The only platform that creates Arabic content in local dialects for the MENA region. Starting at $99/month with a 14-day free trial. No Credit Card Required

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Simbel AI?

- **Seller:** [Simbel AI](https://www.g2.com/sellers/simbel-ai)
- **Year Founded:** 2026
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19671252f4608a62bd21a7fd13901c474452852ef454f6f98b6115df5d10dc04&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F110362053%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Simbel AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **all-in-one email marketing** features of Simbel AI, enjoying seamless integration with various platforms.
- Users love the **variety of features** in Simbel AI, including social media management, WhatsApp, and email marketing.

##### Cons

- Users find the **high pricing** of Simbel AI a concern, suggesting the need for more affordable tiers.

#### What Are Recent G2 Reviews of Simbel AI?

**["All-in-One Platform That Delivers"](https://www.g2.com/survey_responses/simbel-ai-review-12402752)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simbel-ai-review-12402752)

### [SmartFirm](https://www.g2.com/products/smartfirm/reviews)

SmartFirm.io is a SaaS platform designed specifically for accountants, bookkeepers, and tax professionals who need efficient marketing and client acquisition solutions. Unlike generic marketing software, SmartFirm combines AI-driven tools with accounting industry expertise to deliver measurable growth without the complexity of managing multiple platforms. Key Features: AI Marketing Automation: Automates email, SMS, and voice responses to ensure every client inquiry is answered instantly. Lead Generation & CRM: Tracks and nurtures prospects through customizable pipelines to improve conversion rates. SEO & Review Management: Enhances online visibility with local SEO optimization and automated review collection tools. Social Media Scheduling & Ads: Simplifies posting, content planning, and campaign management across multiple channels. Value Proposition: SmartFirm helps financial professionals save time, increase visibility, and convert more inquiries into clients. Firms using SmartFirm report faster response times, improved client satisfaction, and consistent lead growth. By integrating marketing, CRM, and AI-powered communication into one platform, SmartFirm enables firms to scale without hiring additional staff.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SmartFirm?

- **Seller:** [SmartFirm](https://www.g2.com/sellers/smartfirm)
- **Year Founded:** 2000
- **HQ Location:** Halifax, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=510b48d792cbfaacff033452c951d44529d0da393a1be9909e77c87cb8dd8339&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartfirm%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About SmartFirm?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **expertise in gamification** of SmartFirm, enhancing e-learning with engaging and enjoyable experiences.

##### Cons

- Users express concern over the **limited public information** regarding course offerings and pricing for SmartFirm.

#### What Are Recent G2 Reviews of SmartFirm?

**["Excellent platform for company E-learning needs"](https://www.g2.com/survey_responses/smartfirm-review-11795315)**

**Rating:** 5.0/5.0 stars

_— Eduardo R._

[Read full review](https://www.g2.com/survey_responses/smartfirm-review-11795315)

### [SMBee](https://www.g2.com/products/smbee/reviews)

SMB Marketing Agency Software. We provide tools to help grow digital marketing agencies who focus on serving SMBs.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SMBee?

- **Seller:** [SMBee](https://www.g2.com/sellers/smbee)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84061f772735af33125da07c7d3813e4679ba5aeb07b1422cc11a1338f505519&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetsmbee%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SMBee?

**["Very Easy to Use Platform"](https://www.g2.com/survey_responses/smbee-review-12674012)**

**Rating:** 5.0/5.0 stars

_— Stanley M._

[Read full review](https://www.g2.com/survey_responses/smbee-review-12674012)

### [SPRL](https://www.g2.com/products/sprl/reviews)

SPRL is a SaaS platform that helps businesses create branded short links, QR codes, and track marketing performance through powerful analytics and automation.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SPRL?

- **Seller:** [Slunce Development Programs](https://www.g2.com/sellers/slunce-development-programs)
- **Year Founded:** 2019
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1434821cba63b01d89e2aff836c5db35101bbf30bf16f0f8a6ff2ad6a91b5ccc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsprl-in&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SPRL?

**["SPRL Makes Link Management Effortless with Branded URLs, Analytics, and QR Codes"](https://www.g2.com/survey_responses/sprl-review-12956005)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/survey_responses/sprl-review-12956005)

### [Structure Pie](https://www.g2.com/products/structure-pie/reviews)

Email marketing tool designed to help you achieve success in your email campaigns. With Structure Pie, you will be able to create, send and track emails effectively and easily.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Structure Pie?

- **Seller:** [Alix Chaparro Cuellar](https://www.g2.com/sellers/alix-chaparro-cuellar)
- **HQ Location:** alicante , ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c94f0e8a8bc9806cdf62b42a6f52c8909c39555aa88dc4bee8341f332c5ea369&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstructure-pie&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Structure Pie?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **effective email marketing services** of Structure Pie for their accuracy and impact.

#### What Are Recent G2 Reviews of Structure Pie?

**["One Stop Shop For Marketing Services"](https://www.g2.com/survey_responses/structure-pie-review-8252248)**

**Rating:** 4.5/5.0 stars

_— Varun B._

[Read full review](https://www.g2.com/survey_responses/structure-pie-review-8252248)

### [Tanganica.com](https://www.g2.com/products/tanganica-com/reviews)

Tanganica.com is a B2B SaaS tool that helps e-commerce businesses to reach millions of customers through online advertising in just a few clicks with automation and AI powered processes.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Tanganica.com?

- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Tanganica.com?

- **Seller:** [TGNCA](https://www.g2.com/sellers/tgnca)
- **Year Founded:** 2020
- **HQ Location:** Jablonec nad Nisou, CZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68378d07e933f415b28fe7fc3fa5d4cad041e399e0057468d2114c704368ec57&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftanganica&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Tanganica.com?

**["Tanganica Delivers Unique Design with Quality – A Hidden Gem!"](https://www.g2.com/survey_responses/tanganica-com-review-11313494)**

**Rating:** 5.0/5.0 stars

_— Ashish S._

[Read full review](https://www.g2.com/survey_responses/tanganica-com-review-11313494)

### [TorkeHub](https://www.g2.com/products/torkehub/reviews)

TorkeHub is a comprehensive business management platform designed to streamline and optimize various aspects of business operations. With a focus on efficiency and ease of use, TorkeHub offers a suite of powerful tools to help businesses manage customer relationships, sales, invoicing, time management, and financial operations seamlessly. Key Features: AI-Powered CRM: TorkeHub's AI CRM automates and enhances customer relationship management, providing personalized interactions, tracking user performance, and facilitating effective communication through integrated chat features. Sales Management: Centralize your sales operations with tools for lead tracking, pipeline management, and performance analytics. Identify and capitalize on opportunities, streamline quotes and sales orders, and manage client accounts from one intuitive dashboard. Invoicing and Payments: Generate professional invoices, manage part payments, and track payment progress effortlessly. TorkeHub ensures timely compensation with transparent and stress-free invoicing processes. Time Management: Schedule calls, meetings, and tasks with ease. The integrated calendar and reminder features help you stay organized and on top of all events, ensuring nothing slips through the cracks. Reporting and Analytics: Create custom reports to track progress and analyze leads in real-time. Stay informed about invoices, sales orders, and quotes with insightful analytics, helping you make data-driven decisions. Secure Data Collaboration: TorkeHub prioritizes data security, ensuring compliance with GDPR regulations and providing a safe environment for your business operations. Advanced AI Models: From content creation with TorkeAI to predictive analytics with TorkePredict AI, TorkeHub leverages advanced AI models to streamline processes and enhance business performance. User-Friendly Interface: The platform boasts a superb UI/UX design, making it easy to navigate and use, even for those new to business management tools. Why Choose TorkeHub? TorkeHub is designed to empower businesses by providing a centralized hub for managing various operational aspects efficiently. Its robust features, powered by advanced AI, ensure that businesses can optimize their processes, reduce costs, and drive growth effectively. With TorkeHub, businesses can achieve higher productivity, better organization, and improved overall performance. Experience the transformative power of TorkeHub and elevate your business to new heights. Try it today with our flexible plans tailored to your growing needs and see the difference it can make in your business operations.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate TorkeHub?

- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind TorkeHub?

- **Seller:** [TorkeHub](https://www.g2.com/sellers/torkehub)
- **Year Founded:** 2024
- **HQ Location:** New York, US
- **Twitter:** @torkehub  
14 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef722eb806c953cc80112c228a5463b71a28355e599aece6d34cb0913f3cfb5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftorkehub&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About TorkeHub?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **collaborative efforts** of TorkeHub, which streamline communication and task alignment across departments.
- Users appreciate the **effective contact management** of TorkeHub, which enhances collaboration across departments and remote branches.
- Users value the **ease of use** of TorkeHub, seamlessly combining chat, storage, and task tracking in one interface.
- Users value the **seamless integrations** of TorkeHub, enhancing collaboration and efficiency across departments and branches.
- Users appreciate the **integrated task management** of TorkeHub, enhancing collaboration and coordination across departments.

##### Cons

- Users find that **integration issues** with third-party apps hinder efficiency and complicate task syncing in TorkeHub.
- Users find the **limited integrations** with TorkeHub to be cumbersome, slowing down productivity during busy times.
- Users find that **slow loading** hinders efficiency, especially with underdeveloped integrations and task syncing challenges.
- Users find TorkeHub to be **time-consuming** due to extra steps needed for syncing tasks with underdeveloped integrations.

#### What Are Recent G2 Reviews of TorkeHub?

**["A quite good CRM for small businesses"](https://www.g2.com/survey_responses/torkehub-review-9874695)**

**Rating:** 4.5/5.0 stars

_— Shiv S M._

[Read full review](https://www.g2.com/survey_responses/torkehub-review-9874695)

**[""Versatile platform for team coordination in a hybrid work environment""](https://www.g2.com/survey_responses/torkehub-review-11030123)**

**Rating:** 5.0/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/torkehub-review-11030123)

### [Touchdown](https://www.g2.com/products/touchdown-touchdown/reviews)

Touchdown provides a modern, intuitive marketing suite natively integrated with Microsoft Dynamics 365, Power Platform and Business Central. Develop marketing automation strategies, professional landing pages, integrated forms, scoring and behavioral filters. Manage your events from start to finish and analyze your statistics to improve your productivity. Touchdown helps you improve your business processes and make the most of your rich data. Whether you're building an effective customer journey, implementing personalized scoring, a lead nurturing strategy or marketing automation tailored to meet your needs, Touchdown is the essential tool to help you improve your sales and marketing strategy.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Touchdown?

- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Touchdown?

- **Seller:** [Touchdown](https://www.g2.com/sellers/touchdown)
- **Year Founded:** 2019
- **HQ Location:** Wasquehal, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b3a9db2cde5fc3b315c86af84e02ca8ff2f63ba3da96da5cc0c2baf7b9beaf5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftouchdown-co&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Touchdown?

**["A unified Marketing solution"](https://www.g2.com/survey_responses/touchdown-review-8252268)**

**Rating:** 4.5/5.0 stars

_— Varun B._

[Read full review](https://www.g2.com/survey_responses/touchdown-review-8252268)

### [Tower CRM](https://www.g2.com/products/tower-crm/reviews)

Tower CRM is a modern customer relationship management (CRM) platform designed for growing teams that need powerful sales and marketing capabilities without the complexity of traditional systems. It brings contacts, companies, deals, activities, marketing tools, and reporting into one fast, intuitive workspace built for how teams actually work day to day. In addition to core sales CRM and pipeline management, Tower includes built-in marketing automation and email marketing tools so teams can manage campaigns, nurture leads, and track engagement without relying on multiple disconnected systems. Users can create targeted lists, segment their data, and run outreach that ties directly into their pipeline and customer records, ensuring sales and marketing stay aligned. Tower combines the flexibility of a spreadsheet with the structure of a true CRM and marketing platform. Teams can easily customize fields, organize customer data, and build views that surface exactly what matters. With centralized data management, list building, and segmentation, teams can maintain clean, usable data that powers both outreach and reporting. Unlike legacy platforms that require heavy setup and ongoing administration, Tower is designed for speed to value. Teams can quickly configure pipelines, workflows, and automations, adopt the system faster, and avoid the complexity that often leads to low usage and poor data quality. Built-in reporting and analytics provide clear visibility into pipeline performance, marketing effectiveness, and team activity. Instead of exporting data or building complex dashboards, teams can easily understand what is happening across their business in real time. Designed by experienced operators, Tower CRM focuses on usability, speed, and practical workflows rather than feature bloat. It reduces unnecessary clicks and friction so teams can spend less time managing tools and more time driving revenue. Tower CRM is especially well suited for small and midsize businesses looking for a combined sales CRM, marketing automation platform, email marketing tool, and customer data system that is easy to adopt, flexible to customize, and scalable as they grow. It is ideal for teams replacing spreadsheets or moving away from complex systems that are difficult to maintain and use consistently.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Tower CRM?

- **Seller:** [Tower CRM](https://www.g2.com/sellers/tower-crm)
- **Year Founded:** 2026
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=270afae8aa8c2fd6072073ba8acaad1985ef206e556866d5f0c343e39bba907b&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ftower-crm%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Tower CRM?

**["Effortless to Use, Highly Effective"](https://www.g2.com/survey_responses/tower-crm-review-12583505)**

**Rating:** 5.0/5.0 stars

_— Michael R._

[Read full review](https://www.g2.com/survey_responses/tower-crm-review-12583505)

### [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

**Average Rating:** 4.5/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Treasure Data Customer Data Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Treasure Data Customer Data Platform?

- **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai)
- **Company Website:** www.treasure.ai
- **Year Founded:** 2011
- **HQ Location:** Mountain View, CA
- **Twitter:** @treasuredata  
7,887 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d3212c79056a17921ffb71e3d29b6cea8410707daef8cb557570ed7832fd076&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2569123%2F&secure%5Burl_type%5D=linkedin_company_website)  
518 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 39% Large, 36% Medium

#### What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Treasure Data CDP, simplifying integration and daily operational tasks for teams.
- Users praise the **easy integration** of Treasure Data CDP, facilitating swift connections with numerous tools and services.
- Users value the **seamless integrations** of Treasure Data CDP, enhancing data usability across teams and tools.
- Users value the **quick and helpful customer support** from Treasure Data, enhancing their troubleshooting experience globally.
- Users value the **seamless integration with various platforms** , enhancing data usability and collaboration across teams.

##### Cons

- Users find the platform **not user-friendly** without technical expertise, facing a steep learning curve and complex features.
- Users find the platform has a **steep learning curve** , making it complex for non-technical users to navigate.
- Users often find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate.
- Users express concerns over **poor support services** , highlighting delays and lack of satisfying answers from technical support.
- Users find the **costs expensive** , especially with additional add-ons and complicated pricing structures that complicate budgeting.

#### What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

**["Unified Customer Data and Powerful Insights for Teams"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)**

**Rating:** 4.0/5.0 stars

_— Luca V._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)

**["Robust Multi-Layer Data Workflow with Powerful Audience Segmentation"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)**

**Rating:** 5.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)

#### What Are G2 Users Discussing About Treasure Data Customer Data Platform?

- [What is Treasure Data Customer Data Platform used for?](https://www.g2.com/discussions/what-is-treasure-data-customer-data-platform-used-for)
- [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote
- [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote
- [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote
- [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote

### [Trustisto](https://www.g2.com/products/trustisto/reviews)

Your store on autopilot 🚀 Use Marketing Automation from Trustisto, boost your sales and increase your customer retention. Trustisto is a Marketing Automation platform designed to boost sales in small and large e-commerce using automation and machine learning. The platform operates based on three pillars: customer identification, optimization and retargeting. Identification means collecting customer data in Customer Data Platform. Trustisto automatically creates customer profiles, carries out profile segmentation tasks and securely stores them in the cloud. The store is the owner of the data. You can run marketing actions on any given group of customers at any time. Optimization aims at constant increasing of the conversion rate, i.e. boosting store’s effectiveness resulting directly in profit. Trustisto implements social proof and fomo, and therefore effectively influences purchase decisions of customers by encouraging them to shop. The process becomes even more effective thanks to the collected data. Retargeting allows you to win back the customers who have already left your store. Trustisto automatically contacts the customers who have not completed the order, and also invites those who have already made purchases to shop at your store again.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Trustisto?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Trustisto?

- **Seller:** [Trustisto](https://www.g2.com/sellers/trustisto)
- **Year Founded:** 2017
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27048992a39eeb9b44b3ae242154b1d53a5f2a8c48da621ba253307d8a1e78c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrustisto&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Trustisto?

**["Trustio Review"](https://www.g2.com/survey_responses/trustisto-review-7883879)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/trustisto-review-7883879)

### [Ubiquity Engage](https://www.g2.com/products/ubiquity-engage/reviews)

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Ubiquity Engage?

- **Seller:** [Ubiquity](https://www.g2.com/sellers/ubiquity)
- **Year Founded:** 2000
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Medium

#### What Are Recent G2 Reviews of Ubiquity Engage?

**["UbiquityEngage"](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)**

**Rating:** 4.0/5.0 stars

_— Jhoneis M._

[Read full review](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)

#### What Are G2 Users Discussing About Ubiquity Engage?

- [What is Ubiquity Engage used for?](https://www.g2.com/discussions/what-is-ubiquity-engage-used-for)

### [UMarket](https://www.g2.com/products/umarket/reviews)

WE PROVIDE CLOUD-BASED SOFTWARE-AS-A-SERVICE PAYMENT ANALYTICS AND CUSTOMER ENGAGEMENT PLATFORM TO BUSINESSES

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind UMarket?

- **Seller:** [BuyFi](https://www.g2.com/sellers/buyfi)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a05fb00d87ae33e02fdeeb3591f120e2da2e7beb2e6f7271147a458b2266cf5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuyfi-pty-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About UMarket?

- [What is UMarket used for?](https://www.g2.com/discussions/what-is-umarket-used-for)

- [‹ Prev‹ Prev](/categories/marketing-automation?hss_channel=fbp-279042398813573&hubs_content-cta=herramientas%2525252Bde%2525252BIA%2525252Bgratis&hubs_content=blog.hubspot.es%252525252Fmarketing%252525252Ftipos-inteligencia-artificial&hubs_post-cta=blognavcard-website&order=g2_score&page=27#product-list)
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- …
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- [33](/categories/marketing-automation?hss_channel=fbp-279042398813573&hubs_content-cta=herramientas%2525252Bde%2525252BIA%2525252Bgratis&hubs_content=blog.hubspot.es%252525252Fmarketing%252525252Ftipos-inteligencia-artificial&hubs_post-cta=blognavcard-website&order=g2_score&page=33#product-list)
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- [Next ›Next ›](/categories/marketing-automation?hss_channel=fbp-279042398813573&hubs_content-cta=herramientas%2525252Bde%2525252BIA%2525252Bgratis&hubs_content=blog.hubspot.es%252525252Fmarketing%252525252Ftipos-inteligencia-artificial&hubs_post-cta=blognavcard-website&order=g2_score&page=29#product-list)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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