# Best Marketing Automation Software - Page 2

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T23%3A56%3A23Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D2%26source%3Dcategory&secure%5Btoken%5D=f851c0ef8167e29009faea0a72e5256704350bd4efdd5914bba219b4d2c0c21a&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [Comarch Marketing Automation](https://www.g2.com/products/comarch-marketing-automation/reviews)

Stop guessing and use our AI-powered marketing automation tools to find out how to provide each of your customers with the right type of content at the right time and place. Let our platform analyze the zero and first-party data you collect and then help you create offers, promotions, product recommendations, loyalty rewards and marketing materials that your customers can relate to.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Comarch Marketing Automation?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Comarch Marketing Automation?

- **Seller:** [Comarch](https://www.g2.com/sellers/comarch-7cd655c1-8046-4480-a0b9-ec69b863dda9)
- **Year Founded:** 1993
- **HQ Location:** Kraków, PL
- **Twitter:** @ComarchGroup  
1,190 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dd7479842c92ed2dbc6a8cbf938ca0b7ef0ea7364692e733cbb2de21b375991&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcomarch%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,032 employees on LinkedIn®
- **Ownership:** WSE: CMR

#### Who Uses This Product?

- **Company Size:** 47% Small, 40% Medium

#### What Do G2 Reviewers Say About Comarch Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **24/7 customer support** of Comarch Marketing Automation, enhancing their overall experience and productivity.
- Users praise the **ease of use** of Comarch Marketing Automation, appreciating its intuitive interface and seamless integration.
- Users value the **automation features** of Comarch Marketing Automation, enhancing sales processes and streamlining business operations.
- Users appreciate the **easy integration** of Comarch Marketing Automation, streamlining various marketing activities seamlessly.
- Users value the **helpfulness of integrated AI** in Comarch Marketing Automation, streamlining marketing tasks effectively.

##### Cons

- Users find the **cost of Comarch Marketing Automation** to be prohibitive for startup companies and their budgets.

#### What Are Recent G2 Reviews of Comarch Marketing Automation?

**["Tailored for B2B Wholesale, Compliant & Efficient"](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335)**

**Rating:** 4.0/5.0 stars

_— Lai V._

[Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335)

**["GDPR-Compliant, Efficient, But Needs Better Integration"](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12995771)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12995771)

### [Birdeye](https://www.g2.com/it/products/birdeye/reviews)

Birdeye costruisce agenti AI per marchi con più sedi — fidato dai più grandi marchi aziendali a livello globale, tra cui Sutter Health, Aspen Dental, Sun Auto e Caesars Entertainment. Ti forniamo colleghi AI in ogni sede — per il marketing, le operazioni e l'esperienza del cliente — che svolgono i lavori di cui la tua azienda ha bisogno impiegando più agenti che lavorano insieme per ottenere visibilità AI, convertire la domanda e offrire un'esperienza cliente coerente. Colleghi AI → Fanno i Lavori Jay (marketing), Robin (operazioni) e Myna (esperienza del cliente) gestiscono il lavoro in tutte le tue sedi — dalla visibilità di ricerca AI, recensioni, elenchi e social, alla reception e prenotazione appuntamenti, a sondaggi, ticketing e approfondimenti. Non stai acquistando funzionalità. Stai aggiungendo personale AI a ogni sede. Così il lavoro viene svolto in ogni sede — senza sovraccaricare il tuo team. Agenti → Fanno il Lavoro Ogni collega impiega più agenti che lavorano insieme per completare un lavoro. Il modo in cui questi agenti lavorano è ciò che ci rende diversi. La maggior parte del software ti dice cosa sta succedendo; i nostri agenti decidono cosa fare — e lo fanno, con la tua approvazione. Consolidano ogni segnale in ogni sede, che si trovi in Birdeye o in una delle tue oltre 3.000 integrazioni; ragionano con la voce del tuo marchio e il contesto del settore; e agiscono — insieme — per guidare il risultato. Così una recensione, una campagna, una chiamata persa diventa un risultato finito, non un compito che giace in una dashboard. Pronto per le Imprese → Costruito per la Scala SSO, audit logging, HIPAA, SOC 2 e GDPR. Accesso basato sui ruoli, approvazioni a livelli e reportistica a livello di sede danno ai team aziendali e locali il controllo di cui hanno bisogno. Così rimani in controllo mentre l'AI gestisce l'esecuzione in centinaia di sedi. Con team negli Stati Uniti, Regno Unito, Australia e India, Birdeye sta ridefinendo come le imprese vincono localmente su larga scala.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,068

#### How Do G2 Users Rate Birdeye?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.4/10 (Category avg: 9.0/10)
- **Personalizzazione:** 8.3/10 (Category avg: 8.4/10)
- **Prestazioni e Affidabilità:** 6.7/10 (Category avg: 8.7/10)
- **Capacità del flusso di lavoro:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Birdeye?

- **Venditore:** [Birdeye](https://www.g2.com/it/sellers/birdeye)
- **Sito web dell'azienda:** www.birdeye.com
- **Anno di Fondazione:** 2012
- **Sede centrale:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Ospedali e assistenza sanitaria, Immobiliare
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano Birdeye incredibilmente **facile da usare** , apprezzando la configurazione intuitiva e la navigazione senza problemi per gestire le recensioni.
- Gli utenti apprezzano la **facilità d'uso** di Birdeye, trovando la navigazione e la gestione delle recensioni semplici ed efficienti.
- Gli utenti apprezzano le **funzionalità di gestione delle recensioni user-friendly** di Birdeye, migliorando la comunicazione e la reputazione senza sforzo.
- Gli utenti elogiano il **eccellente supporto clienti** di Birdeye, garantendo un'integrazione fluida e un grande successo nell'implementazione.
- Gli utenti apprezzano la **facilità d'uso e la comodità** di Birdeye, soprattutto per la gestione delle recensioni e la comunicazione con i pazienti.

##### Cons

- Gli utenti notano le **funzionalità mancanti** in Birdeye, desiderando l'integrazione con TikTok e altri miglioramenti.
- Gli utenti notano che **l'interfaccia utente lenta di Birdeye e i miglioramenti dell'IA necessari** influenzano l'efficienza e l'esperienza del servizio clienti.
- Gli utenti trovano **confuso gestire le recensioni** in modo efficace a causa di problemi di integrazione e usabilità del cruscotto.
- Gli utenti notano una **curva di apprendimento** con l'interfaccia di Birdeye che può sfidare coloro che sono meno familiari con la tecnologia.
- Gli utenti trovano che le **funzionalità limitate** di Birdeye manchino degli strumenti e delle integrazioni complete necessarie per un'esperienza migliore.

#### What Are Recent G2 Reviews of Birdeye?

**["Salvavita per la gestione della reputazione!"](https://www.g2.com/it/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/it/survey_responses/birdeye-review-8930451)

**["Siamo tornati a Birdeye per una ragione"](https://www.g2.com/it/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/it/survey_responses/birdeye-review-13192521)

#### What Are G2 Users Discussing About Birdeye?

- [Cosa rende Birdeye uno strumento preferito per le aziende che cercano di migliorare la loro reputazione online e la gestione del feedback dei clienti?](https://www.g2.com/it/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [A cosa serve Birdeye?](https://www.g2.com/it/discussions/what-is-birdeye-used-for) - 1 comment
- [Le recensioni di BirdEye sono false?](https://www.g2.com/it/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/it/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/it/discussions/what-does-birdeye-cost) - 1 comment

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,116

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
432 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support.
- Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience.
- Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics.
- Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features.

##### Cons

- Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations.
- Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions.
- Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse.
- Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options.
- Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

### [Evam](https://www.g2.com/products/evam/reviews)

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

**Average Rating:** 4.8/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Evam?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Evam?

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** evam.com
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Banking, Telecommunications
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Evam for its **ease of use** , featuring an intuitive interface that simplifies campaign design and execution.
- Users value Evam for its **real-time data handling and personalized campaign capabilities** , enhancing their campaign management significantly.
- Users value Evam for its **intuitive design** , enhancing campaign creation and execution with ease and efficiency.
- Users appreciate the **automation capabilities** of Evam for creating streamlined and efficient marketing campaigns in real-time.
- Users rave about the **flexibility of Evam** , enabling tailored solutions that adapt to diverse business needs and scales.

##### Cons

- Users find the **learning curve steep** , as many features are complex and require significant effort to master.
- Users find EVAM's system requires **difficult learning** , posing challenges for those lacking technical skills and experience.
- Users find the **steep learning curve** of Evam challenging, especially those without a technical background.
- Users find that **complex features** of Evam can be difficult to set up without prior technical knowledge.
- Users find the interface of Evam **not intuitive** , complicating campaign creation and increasing the need for additional support.

#### What Are Recent G2 Reviews of Evam?

**["EVAM Makes Customer Communication Efficient and Personal"](https://www.g2.com/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/survey_responses/evam-review-12977000)

**["Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift"](https://www.g2.com/survey_responses/evam-review-12867501)**

**Rating:** 4.5/5.0 stars

_— Alfiya H._

[Read full review](https://www.g2.com/survey_responses/evam-review-12867501)

#### What Are G2 Users Discussing About Evam?

- [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [Bloomreach](https://www.g2.com/es/products/bloomreach-bloomreach/reviews)

Bloomreach es la plataforma agéntica para la personalización. Impulsando la búsqueda autónoma, las compras conversacionales y el marketing autónomo, Bloomreach personaliza toda la experiencia del cliente. Desde el comercio minorista hasta los servicios financieros, la hospitalidad y los juegos, las empresas crean experiencias que impulsan un mayor crecimiento y lealtad duradera. Bloomreach impulsa la personalización para más de 1,400 marcas en todo el mundo, incluidas American Eagle, Sonepar y Pandora. El público objetivo de Bloomreach abarca negocios de comercio de todos los tamaños que buscan optimizar las interacciones con los clientes e impulsar el crecimiento de las ventas. Su conjunto de productos es particularmente beneficioso para los especialistas en marketing, creadores de contenido y gerentes de comercio electrónico que buscan mejorar el compromiso del cliente y las tasas de conversión. Bloomreach es adecuado para marcas que operan en múltiples canales, ya que proporciona una estrategia cohesiva para conectarse eficazmente con los clientes. Los casos de uso incluyen campañas de marketing personalizadas, descubrimiento de productos mejorado, gestión de contenido optimizada y servicio al cliente impulsado por IA, lo que lo convierte en una herramienta versátil para diversas necesidades empresariales. Las características clave de Bloomreach incluyen su plataforma de Engagement, que ofrece capacidades robustas de automatización de marketing que permiten a las empresas entregar mensajes y ofertas personalizadas basadas en el comportamiento del cliente. La solución Discovery mejora la experiencia de búsqueda en sitios de comercio electrónico, asegurando que los clientes puedan encontrar fácilmente productos que coincidan con sus intereses. Además, el producto Content funciona como un sistema de gestión de contenido (CMS) sin cabeza, permitiendo una entrega de contenido flexible a través de varias plataformas. La herramienta Clarity, un asistente de compras conversacional impulsado por IA, enriquece aún más la experiencia del cliente facilitando interacciones y soporte en tiempo real. La integración de Loomi, la IA de Bloomreach para el comercio electrónico, amplifica significativamente las capacidades de la plataforma al permitir un procesamiento y análisis de datos rápidos. Esto resulta en nuevas vías para que los clientes interactúen con los productos, lo que lleva a una mayor rentabilidad y un crecimiento empresarial acelerado. Bloomreach está diseñado para simplificar tareas complejas, ofreciendo viajes avanzados del cliente, retargeting de anuncios sociales, soporte omnicanal y optimización impulsada por IA. Este conjunto de características integrales proporciona una visión holística del cliente, optimizando experiencias en todos los canales. La plataforma también es rentable y más rápida de implementar en comparación con los competidores, reduciendo la dependencia de soluciones de terceros y disminuyendo el costo total de propiedad. Con altas calificaciones en reseñas de clientes, Bloomreach es reconocido por la calidad de sus guías de usuario, soporte y confiabilidad general, lo que lo convierte en un activo valioso para las empresas que buscan mejorar sus estrategias de comercio electrónico.

**Average Rating:** 4.6/5.0

**Total Reviews:** 766

#### How Do G2 Users Rate Bloomreach?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.0/10)
- **Personalización:** 8.6/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Bloomreach?

- **Vendedor:** [Bloomreach](https://www.g2.com/es/sellers/bloomreach)
- **Sitio web de la empresa:** www.bloomreach.com
- **Año de fundación:** 2009
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de CRM, Gerente de Marketing
- **Top Industries:** Venta al por Menor, Marketing y publicidad
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de Bloomreach, lo que permite un acceso sin problemas a los conocimientos y una orquestación de marketing efectiva.
- Los usuarios aprecian la **facilidad de uso intuitiva** y los potentes conocimientos proporcionados por las herramientas de informes de Bloomreach.
- Los usuarios aprecian las **capacidades intuitivas de segmentación y orientación** de Bloomreach, mejorando significativamente su compromiso con los clientes.
- Los usuarios elogian mucho el **sobresaliente soporte al cliente** de Bloomreach, destacando su capacidad de respuesta y utilidad en cada problema.
- Los usuarios encuentran que Bloomreach tiene una **interfaz altamente intuitiva** , lo que facilita a los equipos su uso efectivo.

##### Cons

- Los usuarios encuentran frustrante la **empinada curva de aprendizaje** de Bloomreach, lo que afecta la eficiencia y la facilidad de uso en general.
- Los usuarios encuentran **funcionalidades limitadas** en Bloomreach, particularmente con los campos de búsqueda y las opciones de diseño de correo electrónico que afectan la capacidad general.
- Los usuarios enfrentan **características faltantes** en Bloomreach, lo que afecta los campos buscables y las descargas de datos de informes, lo que requiere soluciones alternativas.
- Los usuarios experimentan una **curva de aprendizaje desafiante** con Bloomreach, requiriendo tiempo y apoyo para navegar su complejidad.
- Los usuarios encuentran la **curva de aprendizaje difícil** de Bloomreach desafiante, requiriendo tiempo y una adecuada incorporación para un uso efectivo.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach sigue brillando años después"](https://www.g2.com/es/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-7757853)

**["Bloomreach facilita la personalización con una segmentación y automatización potentes."](https://www.g2.com/es/survey_responses/bloomreach-review-13078543)**

**Rating:** 4.0/5.0 stars

_— megan l._

[Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-13078543)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/es/discussions/what-is-bloomreach-used-for) - 2 comments

### [Netcore Customer Engagement Platform](https://www.g2.com/es/products/netcore-customer-engagement-platform/reviews)

Netcore es una plataforma de marketing agencial confiada por más de 6,500 marcas en 40 países para el compromiso del cliente, la automatización del marketing y la personalización. Ayudamos a los equipos de marketing en ecommerce, retail, BFSI, grandes empresas y D2C a construir un crecimiento rentable a través de conexiones significativas y basadas en datos con los clientes. Nuestra plataforma MarTech todo en uno reúne todo lo que los mercadólogos necesitan para involucrar, convertir y retener clientes a través de canales: marketing por correo electrónico, marketing por WhatsApp, notificaciones push, SMS, mensajería en la aplicación y personalización web. Con capacidades de plataforma de datos del cliente (CDP), orquestación de viajes del cliente, recomendaciones de productos dirigidas por IA y búsqueda en el sitio, Netcore pone al cliente en el centro de cada campaña. Netcore introduce agentes de IA en el flujo de trabajo del mercadólogo para automatizar la creación de campañas, la segmentación de clientes y la personalización 1:1 a escala. Con análisis predictivo, pruebas A/B y optimización autónoma, nuestros agentes ayudan a las marcas a aumentar las tasas de compromiso, mejorar las conversiones y maximizar el ROI del marketing. Los clientes que utilizan nuestra plataforma informan resultados medibles, incluyendo hasta un aumento de ingresos de 6X, un ROI generado por marketing de 70X y un compromiso digital de 5X. A escala global, Netcore impulsa más de 50 mil millones de correos electrónicos, más de 5 mil millones de notificaciones push, más de 200 millones de mensajes de WhatsApp y más de 1 millón de interacciones impulsadas por IA cada mes. Desde capacidades de proveedor de servicios de correo electrónico hasta una gestión completa del ciclo de vida del cliente (CLM) y un conjunto de compromiso del cliente, Netcore te ayuda a entregar el mensaje correcto, en el canal correcto, en el momento correcto. ¿Buscas una plataforma de compromiso del cliente fullstack con capacidades agenciales? Explora Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 564

#### How Do G2 Users Rate Netcore Customer Engagement Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.0/10)
- **Personalización:** 8.5/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.5/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Vendedor:** [Netcore Private Limited](https://www.g2.com/es/sellers/netcore-private-limited)
- **Sitio web de la empresa:** netcore.ai
- **Año de fundación:** 1998
- **Ubicación de la sede:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Gerente de Marketing Digital
- **Top Industries:** Servicios Financieros, Seguros
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de la plataforma de Netcore, especialmente el intuitivo creador de recorridos de arrastrar y soltar.
- Los usuarios valoran el **soporte útil** proporcionado por Netcore, mejorando las estrategias de compromiso y asegurando una implementación fluida.
- Los usuarios aprecian las capacidades de **automatización inteligente y personalización** de la plataforma de Netcore para un compromiso omnicanal sin interrupciones.
- Los usuarios valoran el **soporte al cliente receptivo y dedicado** de Netcore, mejorando su experiencia general con la plataforma.
- Los usuarios valoran las **características de automatización inteligente y personalización** de Netcore, mejorando el compromiso del cliente a través de múltiples canales.

##### Cons

- Los usuarios enfrentan desafíos debido a **características faltantes** como informes oportunos y explicaciones completas de errores en las campañas.
- Los usuarios encuentran una **ligera curva de aprendizaje** con la interfaz, señalando desafíos en la usabilidad y la creación de recorridos.
- Los usuarios experimentan **rendimiento lento** al cargar datos grandes o durante los picos de entrega de correos electrónicos, afectando la eficiencia general.
- Los usuarios informan de **tiempos de carga lentos** , lo que obstaculiza el rendimiento y resta valor a la experiencia general con la plataforma.
- Los usuarios encuentran que las **características limitadas** de la plataforma Netcore restringen su capacidad para implementar estrategias de marketing complejas.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Compromiso Eficiente con Soporte Ágil"](https://www.g2.com/es/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/es/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Netcore ofrece rapidez en el valor con viajes omnicanal fluidos y potentes."](https://www.g2.com/es/survey_responses/netcore-customer-engagement-platform-review-12828108)**

**Rating:** 5.0/5.0 stars

_— Yash G._

[Read full review](https://www.g2.com/es/survey_responses/netcore-customer-engagement-platform-review-12828108)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/es/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/es/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/es/discussions/what-is-smartech-netcore)

### [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups

**Average Rating:** 4.9/5.0

**Total Reviews:** 286

#### How Do G2 Users Rate ContactPigeon?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ContactPigeon?

- **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon)
- **Company Website:** www.contactpigeon.com
- **Year Founded:** 2014
- **HQ Location:** Athens, Greece
- **Twitter:** @ContactPigeon  
456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eb5dfe9f23281a5d694be00205c4ddfc498b315e368a971a70653f480efa3e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10507750%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About ContactPigeon?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation efficiency** of ContactPigeon, enhancing campaign coordination and boosting revenue generation significantly.
- Users highlight the **effective automation flows** of ContactPigeon, streamlining their marketing processes remarkably.
- Users appreciate the **flexibility in managing customer engagement** with ContactPigeon, streamlining diverse marketing activities effectively.
- Users value the **effective email marketing** of ContactPigeon, enhancing organization and boosting revenue through tailored campaigns.
- Users value the **diverse features** of ContactPigeon, enjoying seamless management of multiple marketing channels from one platform.

##### Cons

- Users find the **learning curve steep** for advanced features, complicating tasks despite responsive support from the team.
- Users experience **slow performance** at times, especially with larger campaign lists and reports, impacting usability.
- Users find that the platform experiences **slow loading** times occasionally, which can impact efficiency and user experience.
- Users find the **high complexity** of certain features in ContactPigeon challenging, despite overall functionality being satisfactory.
- Users find the **user experience lacking** in some specific areas, which can hinder effective use of the platform.

#### What Are Recent G2 Reviews of ContactPigeon?

**["A strong platform and a team with a human, customer-centric approach"](https://www.g2.com/survey_responses/contactpigeon-review-10632265)**

**Rating:** 5.0/5.0 stars

_— Emmanouela P._

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-10632265)

**["Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups"](https://www.g2.com/survey_responses/contactpigeon-review-13002738)**

**Rating:** 5.0/5.0 stars

_— zaklin r._

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-13002738)

#### What Are G2 Users Discussing About ContactPigeon?

- [What is ContactPigeon used for?](https://www.g2.com/discussions/what-is-contactpigeon-used-for)

### [CleverTap](https://www.g2.com/it/products/clevertap/reviews)

CleverTap è la piattaforma di coinvolgimento tutto-in-uno che aiuta i marchi a sbloccare un valore illimitato del ciclo di vita del cliente aiutandoli a creare esperienze personalizzate per trattenere i loro clienti più preziosi. La piattaforma consente alle aziende di orchestrare esperienze per individui lungo i loro cicli di vita e progettare percorsi personalizzati che durano una vita. Offre analisi che comprendono ogni aspetto del ciclo di vita, consentendo alle aziende di misurare e ottimizzare ogni esperienza in tempo reale. La piattaforma tutto-in-uno unifica le esperienze da ogni punto di contatto, aprendo la strada a una nuova era di coinvolgimento del cliente. Il motore di decisione CleverAI™ e l'Universo Agentico di CleverTap sono progettati per massimizzare il ROI. Consente una vera individualizzazione — dove ogni cliente è un segmento di uno. Una suite di agenti intelligenti, costruiti appositamente, lavora senza problemi in background, ottimizzando ogni interazione attraverso messaggi, contenuti, canali e tempistiche, in modo che i team possano rimanere concentrati sui risultati. La piattaforma è alimentata da TesseractDB™ – il primo database al mondo costruito appositamente per il coinvolgimento del cliente, offrendo sia velocità che economie di scala. CleverTap è fidato da 2000 clienti, tra cui TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s e Tesco. Supportata da investitori leader come Peak XV Partners, Tiger Global, Accel, CDPQ e 360 One, l'azienda ha sede a Mountain View, California, con presenza a San Francisco, New York, São Paulo, Bogotà, Londra, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore e Jakarta. Per ulteriori informazioni, visita clevertap.com o seguici su: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 645

#### How Do G2 Users Rate CleverTap?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 9.0/10)
- **Personalizzazione:** 8.6/10 (Category avg: 8.4/10)
- **Prestazioni e Affidabilità:** 8.7/10 (Category avg: 8.7/10)
- **Capacità del flusso di lavoro:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind CleverTap?

- **Venditore:** [CleverTap](https://www.g2.com/it/sellers/clevertap)
- **Sito web dell'azienda:** clevertap.com
- **Anno di Fondazione:** 2013
- **Sede centrale:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
654 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Servizi finanziari, Tecnologia dell'informazione e servizi
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano le **capacità analitiche** di CleverTap preziose per monitorare le prestazioni delle campagne e ottenere supporto aziendale perspicace.
- Gli utenti lodano CleverTap per il suo **supporto clienti reattivo** , facilitando risoluzioni rapide e migliorando l'esperienza complessiva dell'utente.
- Gli utenti apprezzano la **facilità d'uso** di CleverTap, godendo della sua interfaccia intuitiva e dell'integrazione senza soluzione di continuità con altre piattaforme.
- Gli utenti apprezzano l' **automazione del marketing personalizzata** di CleverTap, migliorando il coinvolgimento attraverso campagne e approfondimenti su misura.
- Gli utenti apprezzano le **capacità di automazione** di CleverTap, migliorando le strategie di fidelizzazione e coinvolgimento attraverso segmentazione avanzata e dati in tempo reale.

##### Cons

- Gli utenti trovano la **curva di apprendimento impegnativa** , specialmente con le funzionalità avanzate e le complessità iniziali dell'installazione per i nuovi arrivati.
- Gli utenti trovano le **funzionalità mancanti** in CleverTap, come la creazione di campagne AI e modelli più semplici, limitanti.
- Gli utenti notano che l' **interfaccia non intuitiva** di CleverTap e la ripida curva di apprendimento possono ostacolare un uso e una configurazione efficaci.
- Gli utenti trovano **il prezzo di CleverTap elevato** , il che potrebbe scoraggiare i potenziali clienti dall'adottare il software.
- Gli utenti trovano **l'interfaccia e le funzionalità complesse** , rendendo difficile per i nuovi utenti adattarsi efficacemente.

#### What Are Recent G2 Reviews of CleverTap?

**["Le capacità predittive di CleverTap rendono l'engagement più contestuale ed efficace"](https://www.g2.com/it/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/it/survey_responses/clevertap-review-12952708)

**["Una piattaforma unificata per il coinvolgimento e la fidelizzazione"](https://www.g2.com/it/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/it/survey_responses/clevertap-review-13149012)

### [WebEngage](https://www.g2.com/es/products/webengage/reviews)

WebEngage es un sistema operativo de retención completo que simplifica el compromiso del cliente para más de 800 marcas en todo el mundo. La plataforma permite a las empresas construir relaciones personalizadas y significativas con sus usuarios a través de varios canales digitales. Con su conjunto completo de herramientas y soluciones, WebEngage capacita a las empresas para entender, involucrar y retener a los clientes de manera efectiva. - UNIFICAR DATOS DE CLIENTES: WebEngage permite a las empresas consolidar datos de clientes de diversas fuentes, proporcionando información en tiempo real y permitiendo la microsegmentación dinámica para campañas dirigidas basadas en atributos y comportamientos específicos de los clientes. - VIAJES MULTICANAL: Con el constructor de flujos de trabajo intuitivo de arrastrar y soltar de WebEngage, las empresas pueden diseñar y automatizar sin problemas viajes de clientes multicanal, asegurando experiencias consistentes y personalizadas a través de canales como correo electrónico, SMS, notificaciones push y más. - CAMPAÑAS DIRIGIDAS: WebEngage capacita a las empresas para automatizar campañas personalizadas desencadenadas por acciones de los clientes y eventos comerciales predefinidos. Esto asegura una comunicación oportuna y relevante para mejorar el compromiso del cliente y las tasas de conversión. - MODELOS PREDICTIVOS IMPULSADOS POR IA: El panel de análisis de WebEngage capacita todas las métricas necesarias para segmentar, involucrar y retener a los clientes prioritarios, convertir ventanas de abandono y optimizar el ROI. Esto permite a las empresas enfocar sus intervenciones y campañas para un máximo impacto y mejor ROI. - PERSONALIZACIÓN 1:1: WebEngage permite a las empresas ofrecer experiencias personalizadas a gran escala. Al incorporar la intención del usuario, preferencias y otros datos relevantes, las empresas pueden adaptar sus comunicaciones a cada cliente individual, fomentando el compromiso del cliente omnicanal. ¿Qué más? La plataforma de WebEngage es rápida y fácil de integrar. Compatible con una gama de ESP y MSP, solo se necesitan unas pocas horas del equipo técnico. Presencia en todo el mundo: Con sede en India, WebEngage ha expandido sus operaciones globalmente con oficinas y presencia en la región de Medio Oriente y África, el sudeste asiático y América del Sur.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 9.0/10)
- **Personalización:** 8.5/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.5/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind WebEngage?

- **Vendedor:** [WebEngage](https://www.g2.com/es/sellers/webengage)
- **Sitio web de la empresa:** webengage.com
- **Año de fundación:** 2011
- **Ubicación de la sede:** Mumbai
- **Twitter:** @webengage  
5,055 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Producto, Gerente de Marketing Digital
- **Top Industries:** Servicios Financieros, Gestión Educativa
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la interfaz de WebEngage **fácil de usar** , mejorando el compromiso y agilizando sus procesos de automatización de marketing.
- Los usuarios valoran las **potentes funciones de análisis y segmentación** de WebEngage, mejorando la efectividad de las campañas y los conocimientos sobre los usuarios.
- Los usuarios elogian el **diseñador de recorridos intuitivo** de WebEngage, que simplifica los complejos flujos de trabajo de marketing sin esfuerzo.
- Los usuarios valoran el **soporte útil** de WebEngage, mejorando su experiencia de automatización de marketing y el compromiso del usuario.
- Los usuarios valoran las **características fáciles de usar** de WebEngage, mejorando la accesibilidad y aumentando el compromiso a través de herramientas intuitivas.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , lo que hace que sea un desafío utilizar completamente las funciones de WebEngage de manera efectiva.
- Los usuarios experimentan **rendimiento lento** con la carga de segmentos y la capacidad de respuesta del panel, lo cual puede ser bastante inconveniente.
- Los usuarios encuentran que los **tiempos de carga que consumen mucho tiempo** para segmentos y configuraciones son bastante frustrantes e inconvenientes.
- Los usuarios encuentran **características faltantes** frustrantes, con mejoras lentas y opciones inaccesibles detrás de muros de pago que afectan su experiencia.
- Los usuarios experimentan una **curva de aprendizaje pronunciada** , encontrando la interfaz y la configuración complejas para que los nuevos usuarios las naveguen.

#### What Are Recent G2 Reviews of WebEngage?

**["El análisis de eventos hace que las ideas sobre retención sean fluidas"](https://www.g2.com/es/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/es/survey_responses/webengage-review-12981114)

**["Potente compromiso con el cliente y automatización de marketing"](https://www.g2.com/es/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/es/survey_responses/webengage-review-12701689)

### [Sendpilot AI](https://www.g2.com/products/sendpilot-ai/reviews)

Sendpilot.ai is a LinkedIn revenue management platform that helps B2B companies, sales teams, and founders turn LinkedIn into a predictable, revenue-generating channel. By combining intelligent data insights, content automation, and pipeline tracking, Sendpilot streamlines your entire LinkedIn go-to-market motion, from visibility to conversions. The platform helps you identify and engage high-value prospects, manage LinkedIn outreach at scale, and measure ROI with precision. With built-in campaign analytics, AI-assisted messaging, and smart scheduling features, Sendpilot ensures every LinkedIn activity contributes directly to your revenue goals. Whether you’re building a personal brand to drive inbound leads or managing a sales team’s LinkedIn operations, Sendpilot.ai gives you the tools to grow faster, close smarter, and make LinkedIn your most profitable channel.

**Average Rating:** 4.5/5.0

**Total Reviews:** 191

#### How Do G2 Users Rate Sendpilot AI?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sendpilot AI?

- **Seller:** [Sendpilot](https://www.g2.com/sellers/sendpilot-09aa7887-2230-4bcf-bfab-fa8669e11487)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e234a8a4c7090e71fef41827323f43d56ba6aa79b7501c35069be34ad32c248&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendpilot-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 92% Small, 4% Medium

#### What Do G2 Reviewers Say About Sendpilot AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sendpilot AI very **simple and easy to use** , thanks to its clean interface and efficient automation features.
- Users appreciate the **exceptionally intuitive and fast setup** of Sendpilot AI, enabling seamless integration for efficient workflows.
- Users benefit from Sendpilot AI's **time-saving automation features** that significantly reduce manual effort and streamline workflows.
- Users praise the **responsive and helpful customer support** of Sendpilot AI, enhancing their overall experience and ease of use.
- Users appreciate Sendpilot AI's **intuitive interface** and **automation features** that enhance productivity and streamline email outreach.

##### Cons

- Users feel that the **limited niche templates** in Sendpilot AI create inefficiencies and extend their workflow unnecessarily.
- Users note **limited customization** options that hinder fine-tuning content, suggesting improvements for a better fit with brand voices.
- Users face **sequence issues** with limited templates for US fintech, increasing build time for outreach campaigns.
- Users note that creating sequences from scratch is a **time-consuming process** , adding significant build time for outreach.
- Users report encountering **bugs in the workflow builder** , impacting their overall experience with Sendpilot AI.

#### What Are Recent G2 Reviews of Sendpilot AI?

**["Impressive LinkedIn Outreach at Scale with a Clean, Straightforward Setup"](https://www.g2.com/survey_responses/sendpilot-ai-review-12930260)**

**Rating:** 4.5/5.0 stars

_— Vivek N._

[Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12930260)

**["Precise Lead Filters and Smooth LinkedIn Outreach"](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761)**

**Rating:** 5.0/5.0 stars

_— Abigail Hope S._

[Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761)

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [MoEngage](https://www.g2.com/es/products/moengage/reviews)

MoEngage es una plataforma de compromiso con el cliente basada en insights, confiada por más de 1,350 marcas de consumo globales, incluyendo Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestlé, Deutsche Telekom, OYO, y más. Las empresas utilizan MoEngage para ser más ágiles, eficientes e independientes. Logran esto aumentando la velocidad de las campañas, reduciendo el tiempo para salir al aire, optimizando a escala y eliminando la redundancia mientras mantienen la seguridad y privacidad de los datos. \> Ingesta y Gestión de Datos: MoEngage combina datos de múltiples fuentes offline y online para ayudar a las marcas a obtener una visión de 360 grados de sus clientes. \> Insights de Clientes, Viajes y Campañas: MoEngage Analytics proporciona a los mercadólogos y propietarios de productos insights en tiempo real sobre el comportamiento del cliente, su recorrido, uso del producto, preferencias e intereses. \> Segmentación y Personalización: Las marcas pueden aprovechar la suite de Segmentación y Personalización en Tiempo Real de MoEngage para orquestar recorridos y construir experiencias 1:1 a través de la web, móvil, correo electrónico, redes sociales y canales de mensajería instantánea. \> Mensajería Transaccional/Infraestructura de Alertas Críticas: MoEngage Inform, la infraestructura de mensajería transaccional, ayuda a las marcas a unificar su comunicación promocional y transaccional en una sola plataforma, permitiendo mejores insights y menores costos de mantenimiento. \> Agentes de IA Propietarios y Aprendizaje Automático: Los Agentes de IA de MoEngage ayudan a los mercadólogos a desarrollar copias y creatividades ganadoras, construir segmentos de clientes, crear recorridos relevantes, optimizar campañas y canales que aumenten el compromiso, y reducir los tiempos de salida al aire de las campañas. MoEngage cumple con los requisitos de GDPR, CCPA, SOC2 Tipo 2, CSA STAR Nivel 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, y BCMS ISO 22301: 2019 para satisfacer las necesidades de privacidad y seguridad de datos de las marcas empresariales. Durante más de una década, las principales marcas de consumo en más de 60 países han estado utilizando MoEngage para alcanzar los objetivos empresariales más importantes para su negocio global sin comprometer la calidad o la velocidad de ejecución. Nuestro ecosistema de socios en constante expansión ayuda a las marcas empresariales a construir un stack martech ágil, flexible y confiable. Con oficinas en 13 países, MoEngage cuenta con el respaldo de Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, y Helion Ventures.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.0/10)
- **Personalización:** 8.6/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.9/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MoEngage?

- **Vendedor:** [MoEngage](https://www.g2.com/es/sellers/moengage)
- **Sitio web de la empresa:** www.moengage.com
- **Año de fundación:** 2014
- **Ubicación de la sede:** San Francisco, California
- **Twitter:** @moengage  
2,530 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
899 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Producto, Gerente de Marketing Digital
- **Top Industries:** Servicios Financieros, Medios en línea
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de MoEngage, destacando su interfaz amigable y su sistema de datos manejable.
- Los usuarios aprecian la **facilidad de construcción de embudos** y los **segmentos en tiempo real** , mejorando las capacidades de análisis y toma de decisiones.
- Los usuarios valoran los **análisis en tiempo real y la fácil creación de embudos** en MoEngage, mejorando las decisiones de producto y los conocimientos sobre los usuarios.
- Los usuarios encuentran MoEngage **extremadamente útil** para la segmentación, la gestión de campañas y la simplificación de datos complejos para obtener mejores resultados.
- Los usuarios valoran la **fácil gestión de campañas** de MoEngage, mejorando la generación de leads y simplificando las complejidades de datos de manera efectiva.

##### Cons

- Los usuarios encuentran frustrantes los **atributos relacionados con la sesión que faltan** , necesitando ayuda técnica para las actualizaciones de perfil y problemas de notificación.
- Los usuarios encuentran el **empinada curva de aprendizaje** desafiante, requiriendo un tiempo significativo para comprender el potencial completo de MoEngage.
- Los usuarios notan las **limitaciones en las funciones en vivo y el rendimiento de la IA** de MoEngage, lo que afecta la satisfacción y funcionalidad general.
- Los usuarios encuentran **complejidad** al gestionar segmentos y características de IA, lo que lleva a confusión en la experiencia general.
- Los usuarios encuentran la **curva de aprendizaje difícil** con MoEngage desafiante, especialmente para los nuevos usuarios que exploran sus características.

#### What Are Recent G2 Reviews of MoEngage?

**["Construcción de embudos sin esfuerzo y segmentación en tiempo real"](https://www.g2.com/es/survey_responses/moengage-review-12111630)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/es/survey_responses/moengage-review-12111630)

**["MoEngage convierte datos de eventos en bruto en campañas visuales y procesables."](https://www.g2.com/es/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Usuario verificado en Tecnología de la información y servicios_

[Read full review](https://www.g2.com/es/survey_responses/moengage-review-12502802)

#### What Are G2 Users Discussing About MoEngage?

- [¿Para qué se utiliza MoEngage?](https://www.g2.com/es/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [¿Para qué se utiliza MoEngage?](https://www.g2.com/es/discussions/what-is-moengage-used-for) - 2 comments

### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,147 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient.
- Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently.
- Users love the **automation features** of Constant Contact, making email management effortless during busy times.
- Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly.
- Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing.

##### Cons

- Users find that the **limited customization** options hinder their ability to fully tailor the automation features.
- Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities.
- Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics.
- Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality.
- Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### [indigitall](https://www.g2.com/products/indigitall/reviews)

indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.

**Average Rating:** 4.8/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate indigitall?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind indigitall?

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall  
118 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=173564acc4cdc25377718998396d3b36e4566639bff2792df4e4ee9d9ac90810&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findigitall%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Journalist, Marketing
- **Top Industries:** Telecommunications, Marketing and Advertising
- **Company Size:** 41% Medium, 35% Small

#### What Do G2 Reviewers Say About indigitall?

_AI-generated summary from verified user reviews_

##### Pros

- Users find indigitall incredibly **easy to use** , with intuitive navigation and efficient campaign management across multiple channels.
- Users appreciate the **helpful support team** of Indigitall, enhancing confidence and simplifying daily tasks effectively.
- Users commend the **responsive customer support** of Indigitall, appreciating quick and helpful answers to their queries.
- Users find Indigitall **highly useful** for client communication, enabling effective digital campaigns with real-time analysis and support.
- Users praise Indigitall for its **smart automation** , which significantly enhances communication and boosts audience engagement.

##### Cons

- Users note a **learning curve** for advanced features, suggesting clearer guidance could enhance the experience for beginners.
- Users note a **steep learning curve** with Indigitall, which can challenge those new to advanced features and tools.
- Users note that **feature complexity** can be overwhelming initially, especially for smaller teams without technical experience.
- Users find the **integration issues** with Salesforce Marketing Cloud and other tools to be cumbersome and complex.
- Users find the platform **not intuitive** , noting that clearer guidance and error messages would enhance the experience.

#### What Are Recent G2 Reviews of indigitall?

**["This application makes my work easier."](https://www.g2.com/survey_responses/indigitall-review-13075442)**

**Rating:** 5.0/5.0 stars

_— LUIS D._

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442)

**["Intuitive, effective, and fast"](https://www.g2.com/survey_responses/indigitall-review-13072568)**

**Rating:** 5.0/5.0 stars

_— Alejandro B._

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568)

### [D·engage](https://www.g2.com/products/d-engage/reviews)

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 139

#### How Do G2 Users Rate D·engage?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind D·engage?

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** dengage.com
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 40% Small, 39% Medium

#### What Do G2 Reviewers Say About D·engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of D·engage, making it easy to implement comprehensive marketing strategies.
- Users commend the **responsive and helpful customer support** of D·engage, enhancing campaign optimization and overall experience.
- Users find D·engage's **comprehensive solutions** and responsive support essential for optimizing digital marketing efforts.
- Users appreciate the **effective customer engagement** capabilities of D·engage, enhancing communication and driving successful marketing strategies.
- Users love the **user-friendly interface** of D·engage, which enhances their overall experience and simplifies tasks.

##### Cons

- Users find the **learning curve steep** , as building segments and the interface can be quite challenging initially.
- Users find D·engage has **limited features** , particularly in WhatsApp integration and onsite personalization capabilities.
- Users experience **missing features** in D·engage, particularly with integration and data processing delays affecting functionality.
- Users feel that the **reporting dashboard needs improvement** and lacks depth in customization and results.
- Users experience **slow customer support** , often needing to resolve issues independently, which impacts their overall experience.

#### What Are Recent G2 Reviews of D·engage?

**["5 years, 3 implementations: journey builder and remote segments stood out"](https://www.g2.com/survey_responses/d-engage-review-13070856)**

**Rating:** 5.0/5.0 stars

_— Alperen D._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

**["Backbone for our business..."](https://www.g2.com/survey_responses/d-engage-review-10307725)**

**Rating:** 5.0/5.0 stars

_— Nilay A._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725)

#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.