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Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.

A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.

Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Perform lead management to include lead nurturing and lead scoring
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign including ties to revenue and/or campaign ROI
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Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    A marketing calendar for content & editorial planning. Automate, streamline and measure results for you and your content team.

    OptCulture is a retail focused customer-engagement and loyalty solution. It assimilates opted-in customer data from disparate retail systems and sources like POS software, e-Commerce engines, information websites and even physical forms. Harnessing such data, it provides retailers with buying and behavioural insight coupled with the ability to execute loyalty programs, multi-channel marketing campaigns and promotions, aiming return visits and repeat sales.

    SiteSubscribe provides affordable small business websites featuring a low upfront cost for us to build your website, then a low monthly subscription with tons of features that includes WordPress Training, Website Hosting, access to Premium Themes & Plugins, Tech Support, and more. With SiteSubscribe you can participate in as little or as much of the 'hands-on' building of your website as you want, or you can simply leave all of the heavy lifting to us and we'll build your complete site for you and then show you how to update your own content. SiteSubscribe specializes in affordable Website Subscriptions for creating and maintaining professional WordPress websites for small businesses, non-profits, and individuals. SiteSubscribe Website Subscriptions carry minimal upfront or ongoing costs, while providing tons of value-added features like FREE Domain Name, Website Hosting, hundreds of Themes and Plugins, Website Maintenance, WordPress Training, WordPress Tech Support, and more.

    OwnLocal is the automated digital ad platform for local media. We take traditional ads and automatically turn them into digital marketing.

    An advanced, easy to use marketing automation platform

    Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.

    Plezi is a startup that offers a SAAS solution for Marketing Automation to B2B companies wishing to develop their Inbound Marketing strategy. Plezi is the Inbound Marketing solution that will revolutionize the way you market and turn your content into leads!

    PlugTalent provides marketing automation with multiple features, such as website tracking, email marketing, automated campaigns, web forms, landing pages, lead scoring, segmentation, progressive profiling, dynamic content, and others

    ProFundCom is a digital and email marketing and sales intelligence software.

    Promio offers local marketing solutions for local business and franchises.

    Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.

    It allows a versatile communication, choosing the most appropriate channel, and thus guarantees a closer relationship with its customers. All this from a single platform with fast and easy web access!

    eMail and MarTech is a campaign management software that scouts, sources, develops and connects best-of-breed marketing technologies and data-driven solutions for a broad variety of industry segments.

    Our Marketing Automation tool, driven by an advanced SCV database, helps you to deliver market leading results

    RedPoint Interaction is a campaing management software that helps users design the messages and sequences, then it automatically delivers those messages regardless of channel.

    Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager

    relaymark platform is a marketing automation software that boosts the turnover of a point of sale.

    Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models. Product Modules - Omni Channel Recipient contact base (email, mobile, social handlers) - Campaign Authoring - Dashboard - Channel Marketing - Email Marketing - SMS/QR Code Marketing - Social Media Marketing - Social Media Monitoring and Sentiment Analysis - Real Time Web Analytics - Reporting Email & Online Marketing Features Manage lists, send emails, automate email campaigns and track results. - WYSIWYG email editor - Dynamic content - Ability to test dynamic content - Landing pages - A/B testing - Mobile optimization - Email deliverability - List management - Triggered drip sequences Lead Management Features - Track and manage prospective customers from lead generation to conversion. - Lead nurturing - Data quality management - Automated sales alerts and tasks Campaign Management Features - Calendaring - Event/webinar marketing Leveraging social media networks to help amplify marketing endeavors. - Social sharing and campaigns - Social profile integration Reporting & Analytics features - Campaign Summary Report -User Analytics 360 report - Trend Reports - Custom Reports Platform and Infrastructure - Role-based workflow & approvals - Integration with - Integration with Microsoft Dynamics CRM - Integration with SugarCRM

    Fuel Your Brand with the #1 marketing platform for small business. Everything you need from design, to marketing, to CRM - Marketing 360. Powered by Madwire

    We make artificial intelligence accessible and usable for brands. ReSci is a lifecycle marketing automation platform powered by AI. Our platform predicts customer behavior to deliver targeted multi-channel communications. ReSci predicts customer behavior by analyzing behavioral, transactional, and demographic data; and keeping customers engaged and purchasing by delivering relevant and timely messaging. It also enables clients to build customer advocacy by understanding and delivering what their customers want. Send targeted multi-channel marketing campaigns via email, onsite displays, mobiles, points of purchase, and other channels to relevant, engaging, and high-converting customers. Deliver targeted incentives relevant to customers based on their behavior, loyalty, and likelihood to purchase. We reach over 300 million users a day for some of the world’s most innovative brands including: Draper James, Murad, Perfect Bar, Charmin, Olay, Sugarfina, Rothy’s, Foodstirs, and many more. ReSci has been featured in WSJ, CNN, and Forbes; and was listed in the Inc. 5000 "Fastest Growing Companies"​ list as well as "Top 100 Brilliant Companies in America"​ by Entrepreneur Magazine.

    Revenue Automation specializes in data-driven email, marketing automation and data integrations.

    S4 Marketing Resource Center is a brand management software that combines intuitive e-commerce software with superior in-house printing to deliver quality, scalable solutions to companies with distributed marketing needs.

    SalesAutoPilot is a automation software that changes the way you market and do business. It helps you automate and scale awesomeness in your company and ditch all grunt work.

    SalesPanda is an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. You can create marketing content using the content editor which can be shared via email and social media to drive traffic. With SalesPanda you can create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into our lead management system triggering automated alerts to you.

    segmatiX allows to design strategic campaigns, implement across all channels, and distribute warm leads to dealers and resellers.

    SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

    Sojern is a data-driven traveler engagement platform that delivers marketing, distribution, monetization and insight solutions at scale.

    Soundest is a platform that helps clients to sell more by converting their visitors and retaining to customers.

    Splicky offers programmatic multiscreen advertising solutions.

    Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. Splio enables marketers to manage their transactional and relationship-based loyalty programs online and offline, as well as coordinate powerful marketing campaigns based on customer knowledge. More than 500 brands around the world use Splio every day, including The Kooples, Kusmi Tea, Givenchy, Le Slip Français, Caudalie, Degrenne, Intersport, Longchamp, Lindt, Air China, and Cache Cache.

    Striata provides strategy, software and professional services that enable digital communication across multiple channels and devices.

    StructuredWeb provides channel marketing software and services.

    Surefire Local is a marketing cloud for local business.

    SwiftAgent is a lightweight marketing app thatalso manages contacts.

    Swift Digital is one of Australia's leading marketing automation platforms. Originally developed in 2000 as an email marketing solution, our platform today comprises a seamlessly integrated suite of automation tools, enabling marketers to effectively identify and nurture leads, create personalised content across multiple channels, manage events, and streamline repetitive tasks.

    Symend combines workflow and campaign automation with proven approaches in behavioural science to transform your recovery strategy.

    Symplify is the leader in cross-channel marketing automation for marketers and crm teams.

    Teleduce is a campaign management software designed for SMEs.

    Tellody is an always-on intriguing and fun to use marketing and persuasion tool that can help small businesses flourish. It is an all-in-one, powerful, affordable and simple solution made for professionals without much time, energy and money for marketing.

    TOTUS is a distributed marketing tool that centralizes control of marketing. Users can create powerful marketing messages by integrating customer data. Users can create personalized and customized materials using all sorts of data such as purchase history, demographics, and more. Choose whether you let your users change a few words or write their own copy. Add an approval process, or send it straight to the recipient. Marketing is in your control.

    TOTUS Marketing is a multi-channel marketing automation engine for housing, personalizing, and distributing marketing materials.

    Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with unique marketing campaigns. Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email is what we excel at. If you are looking to reduce churn, retain existing customers and increase your ROI then talk to our friendly staff today. Having many disparate systems and no single source of truth for customers can be a hard task to manage. Touchpoint MX takes care of that issue with ease and efficiency. We are very passionate about what we can do and have helped many businesses grow and succeed by using powerful targeting based on customer behaviours at a fraction of the cost of most other companies.

    TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility to email, SMS, promotions, surveys, web, and online all on the one unified platform.

    The T4M Marketing Productivity Cloud® enables you to rid yourself of the operational headaches and limitations that so often stifle creativity and restrict the return on your investment in marketing technology.

    Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

    Unbound Marketing is an online marketing automation platform that helps to create emails, landing pages and full customer experiences.