Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.
A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.
Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.
To qualify for inclusion in the Marketing Automation category, a product must:
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OptCulture is a retail focused customer-engagement and loyalty solution. It assimilates opted-in customer data from disparate retail systems and sources like POS software, e-Commerce engines, information websites and even physical forms. Harnessing such data, it provides retailers with buying and behavioural insight coupled with the ability to execute loyalty programs, multi-channel marketing campaigns and promotions, aiming return visits and repeat sales.
SiteSubscribe provides affordable small business websites featuring a low upfront cost for us to build your website, then a low monthly subscription with tons of features that includes WordPress Training, Website Hosting, access to Premium Themes & Plugins, Tech Support, and more. With SiteSubscribe you can participate in as little or as much of the 'hands-on' building of your website as you want, or you can simply leave all of the heavy lifting to us and we'll build your complete site for you and then show you how to update your own content. SiteSubscribe specializes in affordable Website Subscriptions for creating and maintaining professional WordPress websites for small businesses, non-profits, and individuals. SiteSubscribe Website Subscriptions carry minimal upfront or ongoing costs, while providing tons of value-added features like FREE Domain Name, Website Hosting, hundreds of Themes and Plugins, Website Maintenance, WordPress Training, WordPress Tech Support, and more.
Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.
PowerAddon Marketing Automation Tool for Microsoft Dynamics 365 is scalable and grows with your business.
Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.
Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models. Product Modules - Omni Channel Recipient contact base (email, mobile, social handlers) - Campaign Authoring - Dashboard - Channel Marketing - Email Marketing - SMS/QR Code Marketing - Social Media Marketing - Social Media Monitoring and Sentiment Analysis - Real Time Web Analytics - Reporting Email & Online Marketing Features Manage lists, send emails, automate email campaigns and track results. - WYSIWYG email editor - Dynamic content - Ability to test dynamic content - Landing pages - A/B testing - Mobile optimization - Email deliverability - List management - Triggered drip sequences Lead Management Features - Track and manage prospective customers from lead generation to conversion. - Lead nurturing - Data quality management - Automated sales alerts and tasks Campaign Management Features - Calendaring - Event/webinar marketing Leveraging social media networks to help amplify marketing endeavors. - Social sharing and campaigns - Social profile integration Reporting & Analytics features - Campaign Summary Report -User Analytics 360 report - Trend Reports - Custom Reports Platform and Infrastructure - Role-based workflow & approvals - Integration with Salesforce.com - Integration with Microsoft Dynamics CRM - Integration with SugarCRM
We make artificial intelligence accessible and usable for brands. ReSci is a lifecycle marketing automation platform powered by AI. Our platform predicts customer behavior to deliver targeted multi-channel communications. ReSci predicts customer behavior by analyzing behavioral, transactional, and demographic data; and keeping customers engaged and purchasing by delivering relevant and timely messaging. It also enables clients to build customer advocacy by understanding and delivering what their customers want. Send targeted multi-channel marketing campaigns via email, onsite displays, mobiles, points of purchase, and other channels to relevant, engaging, and high-converting customers. Deliver targeted incentives relevant to customers based on their behavior, loyalty, and likelihood to purchase. We reach over 300 million users a day for some of the world’s most innovative brands including: Draper James, Murad, Perfect Bar, Charmin, Olay, Sugarfina, Rothy’s, Foodstirs, and many more. ReSci has been featured in WSJ, CNN, and Forbes; and was listed in the Inc. 5000 "Fastest Growing Companies" list as well as "Top 100 Brilliant Companies in America" by Entrepreneur Magazine.
SalesPanda is an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. You can create marketing content using the content editor which can be shared via email and social media to drive traffic. With SalesPanda you can create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into our lead management system triggering automated alerts to you.
SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.
Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. Splio enables marketers to manage their transactional and relationship-based loyalty programs online and offline, as well as coordinate powerful marketing campaigns based on customer knowledge. More than 500 brands around the world use Splio every day, including The Kooples, Kusmi Tea, Givenchy, Le Slip Français, Caudalie, Degrenne, Intersport, Longchamp, Lindt, Air China, and Cache Cache.
Swift Digital is one of Australia's leading marketing automation platforms. Originally developed in 2000 as an email marketing solution, our platform today comprises a seamlessly integrated suite of automation tools, enabling marketers to effectively identify and nurture leads, create personalised content across multiple channels, manage events, and streamline repetitive tasks.
TOTUS is a distributed marketing tool that centralizes control of marketing. Users can create powerful marketing messages by integrating customer data. Users can create personalized and customized materials using all sorts of data such as purchase history, demographics, and more. Choose whether you let your users change a few words or write their own copy. Add an approval process, or send it straight to the recipient. Marketing is in your control.
Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with unique marketing campaigns. Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email is what we excel at. If you are looking to reduce churn, retain existing customers and increase your ROI then talk to our friendly staff today. Having many disparate systems and no single source of truth for customers can be a hard task to manage. Touchpoint MX takes care of that issue with ease and efficiency. We are very passionate about what we can do and have helped many businesses grow and succeed by using powerful targeting based on customer behaviours at a fraction of the cost of most other companies.
Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.