Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.
A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.
Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.
To qualify for inclusion in the Marketing Automation category, a product must:
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GleanView is a B2B sales and marketing platform for small and medium businesses. Our family of products addresses B2B sales and marketing challenges from top to bottom of the funnel by harnessing the power of automations and focusing on doing more with less. They can be used together to create a seamless platform, or can be plugged into your existing software to fill gaps and extend functionality.
GreenRope is your one-stop shop to help you with sales, marketing, and operations. GreenRope includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate your business. GreenRope is a company built around providing exceptional value to our customers. In the past 14 years, we have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers.
“Hey Oliver” is a marketing automation tool that tracks and monitors each one of your website visitors, their behavior and browsing patterns in real-time. At the same time, it identifies potential clients by analyzing their behavior and transaction data and gets insights into what each customer is looking for or interested in. With the help of our lead scoring algorithm, “Hey Oliver” can identify both positive and negative customers, nurture and process them with the use of a full suite of sophisticated tools. Website leads can get automated, personalized and engaged actions aiming to increase engagement, build trust with the company and help them progress along the sales funnel, fill in an enquiry form, contact the company or whatever the marketing strategy is. “Hey Oliver” can run marketing campaigns to reach potential customers even if they are not browsing the website at the time, via inbound marketing, push notifications, email marketing and real time chat. With Hey Oliver, you can create simple marketing campaigns such as a simple announcement, or more advanced campaigns based on criteria, for example, to reach a group of visitors with an offer who are at least 40% interested in a double bed room in London, with sea-view, coming from Germany in July.
IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.
Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device with real-time results.
Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s Contact Management feature enables marketers to segment, nurture and score leads based on real-time lead activity on the website. In addition, the platform allows marketing executives to create conversion forms to drive lead generation by sending automated emails and notifications for following up. Jumplead’s Email Marketing feature enables organizations to run customized email campaigns to nurture leads. This feature also allows marketers to track email open rates, bounce rates and unsubscribe rates. The Campaign Reporting feature summarizes email campaign performance by tracking lead activities connected to email campaigns. Jumplead’s Live Chat feature lets users chat with website visitors and answer their queries.
Kevy helps online businesses increase sales through intelligent, personalised marketing campaigns. This is made possible through a combination of marketing automation, predictive analytics, and artificial intelligence tools. Marketing automation can be complex, so Kevy's team also provides support to help you solve issues and build optimal campaigns.
LeadFox: The control center of your online marketing strategies. [http://bit.ly/2mj2mMJ] With LeadFox, our marketing automation software, you can deploy and maximize ALL your marketing tactics including emails, advertising, landing pages, pop-ups, banners, A/B tests. Used in more than 40 countries, LeadFox is THE affordable, easy-to-use, automated, all-in-one marketing platform. Our mission is to help small and medium-sized businesses enter the world of digital marketing through accessible, easy-to-use solutions and training. More info on our website: http://bit.ly/2mj2mMJ
Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email opening, PDF downloads, and website chat interaction), multi-channel campaigns (across email, text messages, Twitter and web notifications) and a graphical decision-tree-based campaign workflow designer. Additional features include a graphical dashboard, reporting and analytics, lead scoring, landing page and web form creation, and email template design.
Mautic offers the world’s only open marketing cloud. This enables brands to integrate and personalize all their digital properties and channels into a seamless customer experience. With its modern approach to marketing automation, Mautic’s suite of tools enables marketers to deliver higher performing campaigns and content, and achieve superior results.
MindFires is an automation software with easy-to-use drag-and-drop applications that allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate drip-and-nurture sequences, and track performance with comprehensive analytics.
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning. Traditionally, marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we have built an enterprise solution that is easier to use, elegantly designed, fully integrated and is learning-based. MoEngage is the leader in the mobile engagement market, with presence across Asia, Europe and the US. MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom, Hearst, Prudential, Vodafone and Internet-first companies like Flipkart Group, Tokopedia, Traveloka, Gaana, and Oyo. MoEngage enables hyper-personalization at scale by analyzing 200+ million users and delivering 10+ billion interactions every month.
NEON-dX packages analytics, artificial intelligence and marketing automation for enterprises to do profitable customer engagement. Learn about your customers, predict their needs and act in real time, building longer, deeper and more profitable relationships using NEON-dX. Derive deep customer insights and personalize every customer interaction across channels, in real-time and at scale gaining a unique competitive advantage.
Netcore Smartech is an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Along with industry-first features such as Actionable Analytics, Smartech is a powerful solution for businesses who want to do Analytics and Engagement on a single platform for rapid business growth. It empowers Product Managers & Marketers to do in-depth analysis & take immediate action to build one to one Smart conversation across any owned and paid media channels. Smartech has helped more than 3000 customers, including Goair, Koovs.com, Oxigen Wallet, SBI MF and many more. For More information Visit - https://www.netcoresmartech.com
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.