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Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.

A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.

Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Perform lead management to include lead nurturing and lead scoring
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign including ties to revenue and/or campaign ROI
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Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    A DIGITAL MARKETING SUITE TO HELP CHANNEL PARTNERS AND SALES TEAMS ATTRACT LEADS AND GROW SALES.

    Avvo Ignite Suite provides easy-to-use tools to better manage leads across your team; track, measure & optimize your marketing and make smarter decisions about how to spend or save your valuable time and money.

    Maximize marketing ROI with efficient and effective operations

    BASE retail enables the management of all the processes and complexity of running an efficient media sales and delivery operation.

    Beetle Eye streamlines CRM and marketing tools in order to provide one powerful platform that helps you grow your business

    Befound is a marketing automation software that pulls all of important metrics into one place and updates them in real time for an instant overview of data. It also monitors reputation online and gives users the skills and knowledge they need to directly improve their websites online performance.

    Betaout is a Marketing Automation solution that enables online businesses to increase conversions and personalize user engagement, using real-time user persona & intent data.

    BNS AiO software automatically keeps track of where each lead is in your pipeline so lead nurturing and targeting is simple.

    Boingnet is a Direct Marketing Automation platform for direct mail marketers, agencies and printers. Boingnet marketers develop powerful multi-channel with Personalized URLs (pURLs) that track response, personalize web and email channels and integrate with marketing automation and CRM platforms. Our new Audiences feature lets you use any web, landing or e-commerce platform, while getting the personalization and tracking of traditional pURL systems. Sign up for a no-risk, 60 Day Free Trial today.

    Bpm’online marketing is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities. Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute. • Easily manage each step of customer demand generation by following pre-defined processes – from lead qualification to hand-off to sales. • Use bpm’online analytics to track new leads, evaluate the level of engagement and efficiency of different channels. • Use bpm’online marketing to build your target audience and send bulk emails with just a few clicks of a mouse. Bpm’online has been widely recognized by key industry analysts, including Gartner, Forrester, Nucleus Research, Ovum, ISM and received multiple prestigious awards. The solution listed in Five Categories of The Gartner CRM Vendor Guide 2016.

    Bremy is a marketing automation software that enables companies to improve speed of workflow and accuracy of the outcome for critical functions such as communications, marketing, publishing, production, printing and document/image management.

    Cross-channel messaging platform to drive personalized, targeted and effective campaigns across any channel - email, sms, mobile apps, social, fax, print, and voice.

    All in one marketing communication. Email marketing, SMS and mobile marketing, direct mail marketing and the ability to send letters digitally. An intuitive drag and drop UI with the ability to split test, test for devices and manage users, credit and invoices. Emails, email newsletters and surveys are all UNLIMITED in volume and can be set to send automatically based on clicks on links, opens or activity in your CRM system.

    BulkPush is marketing automation software that provides push notification to various platforms with multiple login accounts, and A/B testing.

    BuyerGenomics is a Predictive Marketing Automation solution. Our mission is to democratize the capabilities we've offered for years to Fortune 500 companies to every sized business. Doing so means refining our the machine intelligence in BuyerGenomics over time to improve our Clients ability to grow customer relationships, increase revenues and profitability, and acquire net-new higher value customer ever more effectively.

    Buzzportal offers cloud-based multichannel marketing automation solutions.

    BySide a company focused on "lead activation", ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat, sms, email) and video (video2call).

    Callbox Pipeline is alead management software that powers outsourced lead generation program through its multi-channel marketing capabilities.

    Camilyo is an all-in-one, omni-channel, white-labeled, integrated marketing platform, designed specifically for online service providers and their small and medium business clients, with a clear focus on capturing leads and transactions across multiple online channels.

    Reach more of your guests on any channel. Nearly 80% of customers tell you nothing anything about themselves.

    There are currently several editions of Campaign Enterprise: Standard, Professional, and Business. Each edition has the same functionality and unlimited email sending capability. The Business Edition extends ability further by allowing the distribution of functions to multiple computers and the ability to create "Clients" or virtual campaign systems if you have discrete customers that need a separate Campaign Enterprise system.

    Simple. Intuitive. Affordable. With the Captavi Platform you can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM. All-in-one digital marketing automation platform.

    Cargo helps our clients win new customers and grow their business. Social media, Websites, Reputation Management, Online Campaigns, Content Creation and Lead Generation services.

    Carma Marketing Hub offers 1:1 digital marketing automation solutions.

    Carrrot is all-in-one marketing automation and support tool that detects the source of the visitors and tracks their activity in real time.

    CloudOne differentiates itself by offering powerful turnkey marketing solutions that are supported by its own proprietary data-driven call center to ensure a consistent consumer experience that maintains the highest level of campaign performance. CloudOne also provides simple, quick and easy API access to its robust technology and call center infrastructures to agencies and value-add partners, either on al la carte basis or its turn-key solutions.

    cMercury is a SAAS-based, marketing automation suite that enables brands to engage customers across Email, Mobile, Web and Social channels.

    The Marketing Automation weapon is a mighty one when used properly and with our platform you can build your pipeline of new and engaged contacts, whilst nurturing them with content; sent exactly at the right time based on their behaviour. Give these hot leads to your sales team to act upon – they may even thank you! We've got it all covered: Lead Nurturing | Custom Lead Scoring | Page scoring | Drip Marketing | Remarketing | Follow-on campaigns | Triggered campaigns | End-to-end Reporting | Email Marketing |

    The most powerful, flexible and configurable marketing suite you can find, built for marketeers and merchants

    Transform more customers into active shoppers. Accurately target and effectively re-engage more customers with dynamic ads across web, mobile browsers, and apps, going beyond the confines of walled gardens. Designed to perfectly complement Criteo Dynamic Retargeting and powered by the same market-leading machine learning, Criteo Audience Match drives sales against diverse marketing objectives from promoting seasonal offers to engaging lapsed users to bringing offline buyers online. How Criteo Audience Match works for you: • Capitalize on industry-leading match rates of over 60% by linking with our global, shopper-focused Criteo Shopper Graph • Gain the broadest reach and visibility across web, mobile browser and apps, thanks to our direct relationships with thousands of premium publishers and partners globally • Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad’s visual design to each shopper’s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads • Improve customer experience and cross-campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns • Track performance with real-time campaign reports • Rest assured that your data is maintained with the highest levels of security and privacy, following industry best practices, standards and regulations, including GDPR

    Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience.

    ContactDB is an integrated B2B marketing company that specializes in providing top quality data-related solutions and targeted outsourced marketing services.

    DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more.

    Dashcord is a completely native Events and Marketing solution for Salesforce. EVENT MANAGEMENT: A completely native event management solution for Salesforce providing end-to-end support for events — invitations, registration, ticketing, payment, calendaring, capacity management and more. Suitable for a wide range of event types: single or multiple events, free or paid — Dashcord Events helps you to increase event participation while also improving the quality of your Salesforce data. MARKETING AUTOMATION: A uniquely native marketing automation solution providing maximum flexibility for you to run your campaigns from Salesforce. An easy to use interface providing drip & nurture campaigns, tracking and scoring of activity from web/email/SMS/print, and personalized email and SMS communications based on recipient profiles — without you or your data ever having to leave Salesforce.

    Marketing Automation is a methodology where using a technological platform as a core, has the goal to automate and optimize repetitive tasks such as emails, web tracking and social media on a digital marketing strategy.

    The Distribion Distributed Marketing Platform (DMP) is a multi-channel corporate marketing automation solution that empowers local sales and marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools. Visit our website, www.distribion.com to learn more and request a live demo.

    The Dolead Campaign Manager platform is a comprehensive tool that provides an overview of all your statistics from your Search Engine Marketing campaigns.

    Eggflow is a developers team which provide merchants with free apps on Shopify

    Egistix Energy Trading Logistics Corporation (Egistix) is an established Calgary company providing energy marketing software solutions since 1999. Egistix provides robust solutions for crude oil, natural gas and natural gas liquids with a North American perspective.

    eMailPlatform helps tens of thousands of companies across Europe and North America with their email campaigns and SMS marketing. We ensure high deliverability, great target messaging, real time tracking, and an intuitive email builder. As a certified data processor, we are GDPR and CAN-SPAM compliant.

    EngageBay is a simple, affordable, all-in-one marketing automation platform built for small businesses and startups.to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automation - all from one easy to use platform.

    Marketing automation software used for lead generation, managing leads for sales teams, and connecting marketing and sales data. Envoke helps rise above the typical complexity of marketing automation with state-based nurture, pre-built offer workflows, and reports showing you what’s working by closing the loop on every marketing channel and touch-point.

    erxes Inc is an open source growth marketing platform

    eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Features for advanced eCommerce projects: - dynamic content depending on stock availability, geo, browsing history or by feed - conditional dynamic blocks targeted on additional data enrichment - dynamic message content queue prioritization based on previous behavior - messaging frequency control - high server/ip reputation for inbox deliverability - ​​high delivery speed for flash sales

    ExpertSender is a Multichannel Messaging Hub designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web, Web push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more. We send over 15 billion marketing messages each year for over 1000 brands worldwide.      Our customers are global. So is our team. We operate worldwide with offices in: Gdynia (HQ), Moscow, Beijing, Barcelona, and São Paulo. In 2019 we celebrated 10 years of providing marketing solutions for our customers around the world.   What problems do we solve for our customers? We help retailers and publishers improve and optimize conversion rates on every layer of their business. From acquisition through to the sales proccess and reengagement. How we solve our customer’s problems? We provide a wide range of tools that allows for customer interactions throughout the whole customer lifecycle. This includes: web traffic segmentation, personalized product recommendations, abandoned product views, lower price notifications, automation scenarios, split testing and multi-channel messaging. Please feel free to contact us and ask about more! ExpertSender Team

    Firecart ecommerce marketing automation software helps to create automated workflows & send personalized emails based on specific events or activities of a particular user. Setup & launch automated incentive driven customer referral program from your website, email, social media and mobile device. Firecart also provide activities like drip marketing, abandoned cart reminders, Lead Capture on Website, Form Designer Activity, Exit Intent Popup Activity and more. Easy 1 click integration to automate and increase your sales & marketing ROI by sending timely relevant triggered email & sms messages. Our features & solutions include the following: Easily Sync Customer Data: Once integrated, all the new registrations & customer information from your shopify store gets synced with Firecart. Monitor Store Visitors: Firecart identifies and monitors every individual visitor on your shopify store. The data is automagically tracked to an individual customer once the visitor registers on your store. Automatically Segment Customers: Based on customer behavior, Firecart automatically segments your customers into appropriate lists. Send Automated / Triggered Emails & SMS: Create automation workflows using Firecart & send personalized emails based on specific events or activities of a particular user. Capture Leads on Website: Grow your email and leads database by adding a newsletter signup widget, an exit intent popup and sending an automated email response to leads who get captured. Send New User Welcome Email Series: Welcome your new website registrants/users with a special series of preconfigured emails / drip emails. Setup Abandoned Cart Email Reminders: Send a timely cart abandonment email. You can use this activity to nudge your users with a personalized cart abandonment email. Setup Referral Marketing Program: Let your customers become your brand ambassadors with a state of the art customer referral program. You can setup & launch an automated incentive driven customer referral program from your website, email, social media and mobile device. Greet a First Time buyer: You can create a special workflow to greet your first time buyers. This activity sends an automated email to users who have made their first purchase (total orders = 1) and adds them to a special "Active Users" list. Setup Product Replenishment or Reorder Reminder: Send a timely product replenishment/reorder reminder email to your customers a few days/weeks after their purchase. Setup Birthday Emails: Configure & setup automatic birthday offers and wishes through email & sms. Create Landing Pages: Create & launch beautiful lead generation forms/landing pages in minutes to capture leads, notify staff and send email autoresponders. Collect Customer Feedback: Capture and analyze feedback from customers on your website, social media, mobile device and email. Send Newsletters, Emails & SMSes: Apart from configuring and sending personalized automated emails, Firecart allows you to send promotional emails & SMS.

    FMG Suite is the premier automated content marketing system for financial advisors.

    Marketing Automation on Every Channel.