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Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.

A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.

Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Perform lead management to include lead nurturing and lead scoring
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign including ties to revenue and/or campaign ROI
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Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Drip
    (2)5.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Drip is the world’s first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. Ecommerce marketers around the world are starting to see their customers in full color with Drip features like, comprehensive tracking, hyper-segmentation, and robust email marketing automation. They’re graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

    Makesbridge is an established best-of-breed solution used by thousands of users around the globe. Use the platform for simple mass email shots, advanced B2C emailing to millions per day, sales automation, or marketing automation. Testimonials say we're an improvement for MailChimp and Marketo if you need power at the right price with world-class support. Whether your looking for simple email or advanced marketing automation, Makesbridge is a best-of-breed option. Makesbridge plays nicely with Salesforce, Netsuite, G-Suite, and thousands of other cloud based CRMs.

    Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps.

    Zaius
    (2)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    Zaius was founded to assist B2C marketers to delight their customers at every interaction. Only Zaius combines the customer visibility of a CDP, the marketing outreach of an ESP, and data-science fueled analytics for deeper customer engagement. Within days our customers are seeing their customers in a whole new light including: 1) First, we stitch together all your customer data, even the anonymous stuff, and serve up a full view of each customer; think about it as a CDP, without the cost and deployment. 2) Then the platform automatically analyzes and visualizes fine-tuned segments of customers without any coding; we like to say we embedded a data scientist into the product. 3) Finally, now that you have the full customer view and tailored segments, you can create and deploy multi-channel campaigns; think next-gen ESP that goes WAY beyond email.

    Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals

    Our marketing automation software provides a range of beautiful features to Zymplify your life. We help businesses grow and reach new customers through multi-channel campaigns. Turning strangers into prospects and prospects into customers. All from one easy to use dashboard. Website visitor tracking allows you to identify unknown website visitors and track their interactions on your site. Marketing Calendar allows you to see all of your scheduled marketing activities in one place Landing Page builder allows you to build lead magnets, newsletters, tripwire pages etc. Sales Pipeline allows you to create customised sales follow up stages and track all your inbound leads Contacts CRM allows you to manage all your contacts in one place Single customer view gives you a complete overview of all interactions via all channels with your prospects Automated Email Journeys allow you to build email funnels and automated email sequences Social Posts allow you to connect to all your main social channels and schedule social posts in advance

    366 Degrees is a marketing automation platform that allows small to medium businesses to communicate with leads across several channels and track their interaction with your content. With integration into the CRM platform of your choosing, you can keep your lead database up to date across your marketing and sales teams. 366 features smart content creation with pre-made HTML snippets that make creating emails and landing pages easy, no coding background needed! Then, track your leads' interactions with your content and automatically follow up with behaviorally cued automatic drip campaigns. 366 features integrations to Salesforce, Datanyze, Nimble, and now Vidyard for video marketing made easy. Drop video into emails, landing pages, or social posts and watch leads pour in.

    ACTITO is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. With ACTITO, you can personalize your interactions by the second, with hundreds, thousands, even millions of customers worldwide. ACTITO targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform. All the customer data you are collecting is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. ACTITO offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. ACTITO runs its European operations from its headquarters in Belgium, and also has offices in France and The Netherlands. ACTITO is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

    ActiveTrail is a turnkey automated communications platform for email and SMS campaigns, offering a broad array of tools that can be utilized for effective online marketing. The software suite allows you to generate professional sign-up forms, newsletters, and landing pages, while also allowing you to send automatic emails and text messages as part of your marketing campaigns. Additionally, ActiveTrail hosts many other useful features, ranging from extensive reporting tools to numerous native third-party application integrations.

    Cheetah Digital is the trusted partner to some of the best brands in the world, offering a comprehensive enterprise marketing solution designed for data-driven, cross-channel marketing programs that build customer loyalty. Our brand partners know that our dedication to marketers is also a reflection of our unrelenting commitment to product innovation, expert services, and to helping them drive exceptional results for their business. Actionable Data and Insights: Collect, manage, and activate billions of individual customer records to deliver timely, relevant messages across every channel. Scale Your Campaign Needs with Ease: Software designed to help marketers build and optimize high-volume, highly complex, high-performing cross-channel campaigns for each individual customer. Your Extended Team of Experts: A global team of experts providing a comprehensive set of services to support enterprise marketers at scale.

    Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

    We help our clients create meaningful and engaging relationships with their audience to drive real results using our powerful email marketing platform, marketing automation tools, and expert services.

    AI powered Business Growth Platform that offers a unique and in-depth integration with Salesforce, SugarCRM and SuiteCRM. INBOX25 unleashes and connects every digital engagement channel to build a truly data-driven marketing and sales program. The platform enables the deployment of a wide range of digital tools to Attract, Capture, Nurture & Analyze a firm's marketing database throughout the entire lifecycle; from prospect to brand loyalist. Delivering personalized customer experiences through complex and robust automated journeys has never been easier.

    Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation.

    Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re reinventing marketing automation - removing the disparity between enterprise businesses and SMEs, breaking down the barriers so that it’s no longer just the big spenders that are realising the advantages of great technology. And all wrapped in a package so simple your nan could use it!

    MaaxMarket is an artificial intelligence platform designed to help small businesses with marketing. It has all required components to run your small business marketing. It comes with integrated email marketing, social media publishing & listening tools, real time website visitor tracking and collaboration tools. Apart from you getting the benefit of seeing a snapshot of all your marketing activities in one platform, we have an AI engine that will analyze your marketing data and give suggestions on what works in your digital marketing. The AI engine uses Natural Language Processing to understand your marketing request and execute marketing campaigns easily and effectively.

    MarketingLeo is an Omnichannel Marketing Automation platform built specifically for B2B businesses. MarketingLeo helps marketers acquire, engage and retain more customers with smart omnichannel marketing automation. With in-built CRM, landing page creator, form builder, social media manager, popup builder, push notifications manager, dynamic lead segmentation, lead scoring module and many other innovative features, MarketingLeo is the only marketing tool marketers need to manage Marketing.

    Net-Results
    (1)5.0 out of 5
    Optimized for quick response
    Optimized for quick response

    We’re fond of saying that Net-Results is the 1st choice of people buying marketing automation for the 2nd time. This wasn’t devised in a marketing meeting, it's something we discovered talking to customers who love us. Marketers who've spent time using our competitors' software - those who've experienced what it's like to work with those vendors and their products - are consistently the ones who love us the most. Let's talk. You may love us too :)

    Optimove
    (1)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Optimove, the Science-First Relationship Marketing Hub, is a truly actionable Customer Data Platform used by over 350 customer-centric businesses to drive measurable growth by scaling customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels. The company's unique technology suite helps marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.

    Sailthru Customer Retention Cloud is a marketing personalization platform with omnichannel data collection, customer profiles building, and analytics.

    Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI

    SmarterHQ’s behavioral marketing platform makes it easy for marketers to increase revenue now and customer relationships over time by powering highly personalized, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across online and outbound channels. They have been recognized by Forrester’s Total Economic Impact study to deliver 667% in ROI. Learn more at SmarterHQ.com.

    Marketing Simplified: More than 10,000 businesses rely on our guided marketing solutions to get found & stand out online. Mission: We believe businesses deserve help. At ThriveHive, we give businesses the right blend of solutions, data, and people, tailored specifically to their business to help them stand out and get found online.

    Marketing 1by1 provides an adaptable marketing automation software that send customized communications with product recommendations according to each profile. The solution integrates all the input and output channels with ready to use triggers.

    Kingdon is a complete, 360° automated marketing system. We help small businesses grow by amplifying great customer service and making people want to tell their friends, family, and colleagues about you – all through their mobile.

    7Sheep is marketing automation made easy.

    The Acuity Self-Serve Programmatic Marketing Platform was designed to be ultra-intuitive, making it accessible and satisfying to marketers of all skill levels. With features designed to unlock, not just the potential of self-serve technology, but the potential of the digital marketing opportunity, independent users can navigate and command the programmatic landscape to optimise their campaign performance

    Adabra is a cloud an A.I. marketing automation platform, designed to help eCommerce and lead generation websites to boost sales.

    Adaptive Creative allows you to auto customize your ads based on a multitude of real time real world signals such as weather, sports scores, trending topics on twitter chatter and more.

    Adbrain empowers you to solve for this fragmentation by unifying varied quality data sources so that you can focus on targeting the person, not just their device

    Agillic is a complete SaaS Omnichannel Marketing Automation and communications platform utilizing both physical and digital channels. Agillic empowers your company to communicate timely and relevantly with your customers on both inbound and outbound channels. Agillic supports all thinkable communications channels such as Email, Direct Mail, SMS – Inbound & Outbound, App Push, Call Center and Sales assistant empowerment. With Agillic you will be able to finally act on insight.

    AGNITAS is an email marketing software that provides tools to manage and create emailing campaigns that engaging customers.

    The Aimbase platform is unique compared to the competition because it is one of the only marketing automation technologies on the market to effectively manage the pre-sale and post-sale phases of the customer lifecycle for manufacturers. Aimbase is made up of two engines: the Marketing Engine helps manufacturers manage all pre-sale marketing initiatives, including media placement, lead nurturing, lead distribution to dealers, and content marketing strategy; and the Customer Satisfaction Engine helps manage post-sale marketing efforts, including survey distribution and reporting, utilizing a CSI (customer satisfaction index) methodology.

    Akanoo engages online-shop visitors with effective campaigns while they are still surfing the shop site.

    Akero is a marketing automation software helps to measures lead, campaign, and track outcome. It helps to convert better leads, faster, and shows the advert and the artwork on what platform generated that lead so that it is possible to optimize and refine.

    Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organisations, built with agencies and brands in mind.

    Allmessages is a marketing automation software that offers lead scoring and management, workflow automation, and template management.

    Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.

    As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website content and unknown to known identity stitching. DDE requests the necessary full slow (historical) and fast (in-the-moment) data of each customer to personalize the experience as each interaction is happening in less than 100 milliseconds. Now every interaction is immediately informed by the previous interaction for future messaging.

    Altitude is a marketing source of tracking, cleansing, and Normalizing channel-specific data into a system of record.

    AnyFunnels platform helps you capture leads, track website visits, send more personalized emails, automate customer journey & accelerate growth.

    Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation features that securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.

    Aprimo Distributed Marketing is a through-channel marketing automation platform designed to bring control, transparency, and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs.

    Apsis offers services and easy to use technology within Email Marketing, Marketing Automation & Lead Management.

    Argosy provides solutions for ordering, personalization, production, and distribution of marketing assets.

    AutomateWoo is a marketing automation solution for Woo commerce stores.

    Marketing automation software for agencies designed with ease-of-use in mind. Deploy new instances in a few clicks, create automation campaigns with our drag-and-drop creator, and get to grips with marketing automation without all the complicated bells and whistles. Improve your digital strategies by qualifying, segmenting, and nurturing prospects for your clients; so they only focus on leads that are actually interested, saving their sales teams time and effort.

    Automatur is a marketing automation software application that goes far beyond a basic contact or relationship management system.

    A DIGITAL MARKETING SUITE TO HELP CHANNEL PARTNERS AND SALES TEAMS ATTRACT LEADS AND GROW SALES.