# Best Marketing Automation Software - Page 35

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Tracknow

Tracknow is an affiliate marketing software. Tracknow offers advanced affiliate solution for affiliate marketing, Multi Level Marketing, Influencers, IB, and iGaming. With Tracknow, you can launch an advanced affiliate solution for your business. ✓ Enjoy a 14-day free trial. No Credit Card Required. ✓ No setup fee ✓ Customer Service 24/7 ✓ Cancel Anytime

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-15T04%3A07%3A54Z&secure%5Bdisplayable_resource_id%5D=1850&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1314707&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1314707&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fhubs_content%3Dblog.hubspot.es%252525252Fservice%252525252Fguia-comunicacion-cliente%26hubs_content-cta%3Dhsg-nav__box-link%26page%3D35&secure%5Btoken%5D=0974fc10f1c55d7cdf955088df2f287d01f74e7a910e9ae33e767d66bab7bb1c&secure%5Burl%5D=https%3A%2F%2Fwww.tracknow.io%2F&secure%5Burl_type%5D=company_website)

- [‹ Prev ‹ Prev](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=34#product-list)
- [1](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score#product-list)
- [2](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=2#product-list)
- …
- [31](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=31#product-list)
- [32](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=32#product-list)
- [33](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=33#product-list)
- [34](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=34#product-list)
- [Next › Next ›](/categories/marketing-automation?hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fauthor%252Fmar%2525C3%2525ADa-camila-g%2525C3%2525B3mez&hubs_post-cta=blognavcard-marketing&order=g2_score&page=36#product-list)

Spotlight Categories

[E-Signature Software](https://www.g2.com/categories/e-signature)

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Accounting Software](https://www.g2.com/categories/accounting)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

[HCM Software](https://www.g2.com/categories/hcm-software)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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