# Best Marketing Automation Software - Page 27 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 509 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 509+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T17%3A27%3A56Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3FfromCourse%3D25%26page%3D27&secure%5Btoken%5D=1c66d4e62e5b29527bb4e391a0c57857edda693d4372aca1fd308f2bf8652fae&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url) ### [PoshListings](https://www.g2.com/products/poshlistings/reviews) PoshListings is an AI-powered marketing and lead generation platform designed to help businesses increase online visibility, attract qualified customers, and automate growth. The platform combines intelligent listing distribution, search optimization, and data-driven insights to help brands reach high-intent audiences across multiple digital channels. PoshListings enables businesses to manage their online presence, improve discoverability, and drive measurable results through automation and smart targeting. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind PoshListings? - **Seller:** [PoshListings](https://www.g2.com/sellers/poshlistings) - **Year Founded:** 2024 - **HQ Location:** los angeles, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f0c38cf7fac19d7f9db33ca490400c170ae734251e744d013e13ce89ef099fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fposhlistings%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of PoshListings? **["Streamlined Our Property Marketing Effortlessly"](https://www.g2.com/survey_responses/poshlistings-review-13167827)** **Rating:** 4.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/poshlistings-review-13167827) ### [PRO Elite+ Plan](https://www.g2.com/products/pro-elite-plan/reviews) The complete PRO Elite+ plan, plus premium extras: AI Employee: Automate repetitive tasks and save time with cutting-edge AI technology. Workflow Pro: Enhance productivity with advanced workflow capabilities. Branded Client Portal App: Provide a seamless and professional client experience. Ad Manager: Streamline and optimize your advertising campaigns for better results. Yext Listing Management: Ensure your business information is consistent across all major platforms. WordPress Hosting: Reliable, high-performance hosting for your WordPress websites. WhatsApp Integration: Connect with customers on their favorite messaging app. Dedicated IP: Enjoy improved email deliverability and exclusive IP resources. HIPAA Compliance: Safeguard your business with industry-standard data protection and secure client communications. Perfect for businesses handling sensitive information. Concierge Support: Access premium, personalized support tailored to your business needs. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate PRO Elite+ Plan? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind PRO Elite+ Plan? - **Seller:** [OMNI blvd](https://www.g2.com/sellers/omni-blvd) - **Year Founded:** 2018 - **HQ Location:** Newark, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e9195a7ac8af65842849cc15e5c5e5802f32d7f31f1a0de6b85a7db8df2091c&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fomniblvd%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About PRO Elite+ Plan? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **extensive tool variety** in the PRO Elite+ Plan, significantly enhancing their business growth and efficiency. ##### Cons - Users note a challenging **learning curve** with the PRO Elite+ Plan, but success comes after overcoming it. #### What Are Recent G2 Reviews of PRO Elite+ Plan? **["Amazing team with a powerful software."](https://www.g2.com/survey_responses/pro-elite-plan-review-11789315)** **Rating:** 5.0/5.0 stars _— Maurice C._ [Read full review](https://www.g2.com/survey_responses/pro-elite-plan-review-11789315) ### [ProFromGo Internet Marketing](https://www.g2.com/products/profromgo-internet-marketing/reviews) ProFromGo is a digital marketing agency that specializes in strategic planning and execution of your digital marketing and advertising initiatives. The company offers website planning, web design and development, Google AdWords advertising, social ads (Facebook/LinkedIn), and assistance with blogging and social media. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind ProFromGo Internet Marketing? - **Seller:** [ProFromGo](https://www.g2.com/sellers/profromgo) - **Year Founded:** 2007 - **HQ Location:** Pittsburgh, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e1ca87125f00131180481bae57dd260ab4424a778ca58bc76faca41229a4ede&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvendilli&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® #### What Do G2 Reviewers Say About ProFromGo Internet Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of ProFromGo Internet Marketing, appreciating its intuitive design and effective optimization strategies. - Users value the **easy navigation** of ProFromGo, enhancing user experience and boosting website performance effectively. - Users value the **intuitive navigation** of ProFromGo Internet Marketing, enhancing their website's performance and conversions. - Users value the **time efficiency** of ProFromGo Internet Marketing, streamlining website performance with speedy optimizations and results. #### What Are Recent G2 Reviews of ProFromGo Internet Marketing? **["Professional Web Design with Tangible Results"](https://www.g2.com/survey_responses/profromgo-internet-marketing-review-12080621)** **Rating:** 4.5/5.0 stars _— Manish W._ [Read full review](https://www.g2.com/survey_responses/profromgo-internet-marketing-review-12080621) ### [Promio](https://www.g2.com/products/promio/reviews) Promio offers local marketing solutions for local business and franchises. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Promio? - **Seller:** [Surefire Local](https://www.g2.com/sellers/surefire-local) - **Year Founded:** 2010 - **HQ Location:** Vienna, VA - **Twitter:** @SurefireLocal 2,027 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05d7b64147d08b1e0266167c589a8ce373008e7d8196df70a6d692b97592797f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurefire-local%2F&secure%5Burl_type%5D=linkedin_company_website) 164 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Promio? **["A great marketing software"](https://www.g2.com/survey_responses/promio-review-5074532)** **Rating:** 4.5/5.0 stars _— Verified User in Civil Engineering_ [Read full review](https://www.g2.com/survey_responses/promio-review-5074532) #### What Are G2 Users Discussing About Promio? - [What is Promio used for?](https://www.g2.com/discussions/what-is-promio-used-for) ### [Prymatica](https://www.g2.com/products/prymatica/reviews) Prymatica is an elite B2B marketing automation and lead generation ecosystem engineered for organizations that prioritize scalable, predictable growth. By bridging the gap between sophisticated data intelligence and automated outreach, Prymatica provides a "Done-For-You" (DFY) experience that removes the friction from outbound sales. Our platform is specifically designed to identify your ideal customer profile (ICP) and execute high-conversion cold email campaigns that land directly in the primary inbox. Core Capabilities: Automated Sales Pipeline: From initial prospecting to final meeting booking, Prymatica automates every stage of the outbound funnel, allowing your sales team to spend 100% of their time on high-value closing conversations. Precision B2B Sourcing: Access millions of verified B2B contacts with advanced filtering by industry, company revenue, job seniority, and specific technographics to ensure your message reaches the real decision-makers. Deliverability-First Infrastructure: We prioritize your domain reputation with built-in inbox warming, custom tracking domains, and AI-driven sending patterns to ensure maximum deliverability and open rates. Hyper-Personalized Outreach: Move beyond generic templates. Our platform enables deep personalization at scale, ensuring each prospect receives a message tailored to their specific pain points and professional context. Seamless Integration Hub: Effortlessly sync your campaign data and lead activity with major CRMs, ensuring your Go-To-Market (GTM) stack remains unified and data-driven. Target Use Cases: Prymatica is the preferred solution for B2B SaaS companies, high-ticket agencies, and enterprise service providers who need to eliminate "feast and famine" cycles. Whether you are launching a new product or looking to dominate your current market, Prymatica provides the technical power and strategic automation required to smash your sales goals and maximize ROI without increasing your headcount. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Prymatica? - **Seller:** [Prymatica](https://www.g2.com/sellers/prymatica) - **Year Founded:** 2020 - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72c8e8b7e1b4b67bfb2c5fe989d83063e05ee935b512a0470aef25122d84b7cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprymatica%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Prymatica? **["Revolutionized Our B2B Outreach with Precision and Efficiency"](https://www.g2.com/survey_responses/prymatica-review-13167172)** **Rating:** 4.5/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/prymatica-review-13167172) ### [Q:chi ) Harmoni](https://www.g2.com/products/q-chi-harmoni/reviews) Q:chi ) Harmoni is enterprise marketing operations software that unifies campaign planning, financial management, and work execution into a single platform. It eliminates silos between planning, spend, and performance, giving organizations real-time visibility and control. With Q:chi ) Harmoni, marketing and finance teams can align strategy with execution, adapt quickly, and drive better business outcomes. Who uses Q:chi ) Harmoni? Q:chi ) Harmoni is built for organizations where marketing performance needs to be tied closely to financial accountability. While marketing teams use it to plan and execute campaigns, CFOs, finance directors, and procurement teams rely on it for budget oversight, financial control, and visibility into committed and actual spend. It helps align investment decisions with measurable results without slowing down execution. What problems does Q:chi ) Harmoni solve? Q:chi ) Harmoni solves the disconnect between marketing planning and financial control. It replaces manual, spreadsheet-based processes with a connected, real-time system. Finance leaders gain clarity on where money is going, while marketing teams gain the flexibility to shift tactics as needed. This helps prevent overspend, improves forecasting accuracy, and ensures every dollar supports strategic goals. What are the main features of Q:chi ) Harmoni? Q:chi ) Harmoni enables dynamic planning and spend management with financial structures built directly into marketing workflows. Teams can build costed plans linked to strategic objectives, track budget commitments, and adjust budgets in real time. Finance workflows like approvals and reconciliation are automated and fully auditable. With integrations to ERP and CRM platforms, Q:chi ) Harmoni creates a single source of truth across finance and marketing. Built-in work management tools ensure teams stay on track and accountable at every stage of execution. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Q:chi ) Harmoni? - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Q:chi ) Harmoni? - **Seller:** [Q:chi](https://www.g2.com/sellers/q-chi) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Q:chi ) Harmoni? _AI-generated summary from verified user reviews_ ##### Pros - Users find Q:chi Harmoni to be a **user-friendly tool** , enhancing their job performance with ease. - Users find Q:chi Harmoni **helpful for job tasks** , noting its ease of use and effectiveness as a tool. #### What Are Recent G2 Reviews of Q:chi ) Harmoni? **["Good to use for business"](https://www.g2.com/survey_responses/q-chi-harmoni-review-10894580)** **Rating:** 5.0/5.0 stars _— Joshua H._ [Read full review](https://www.g2.com/survey_responses/q-chi-harmoni-review-10894580) ### [Qnvert Marketing Cloud](https://www.g2.com/products/qnvert-marketing-cloud/reviews) Qnvert is a Full Stack Customer Experience & Engagement Platform. It has an integrated Marketing, Sales & Service Cloud that helps you streamline processes & be more efficient by making every department work together seamlessly. Its CDP (Customer Data Platform) combines data from various touch points (offline & Online) and creates a unified customer profile, to have more smarter, strategic, targeted & personalised campaigns. You’ll be able to analyse & take insights from the reports helping you make better decisions which saves money & make your strategies more effective. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Qnvert Marketing Cloud? - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Qnvert Marketing Cloud? - **Seller:** [Qnvert](https://www.g2.com/sellers/qnvert) - **Year Founded:** 2019 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a51a19a720f3044cf3c337605467ac78ddb3c9084a3e64898526f45b01d4c06&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fqnvert-marktech&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Qnvert Marketing Cloud? **["Very helpful"](https://www.g2.com/survey_responses/qnvert-marketing-cloud-review-10061674)** **Rating:** 5.0/5.0 stars _— Verified User in Business Supplies and Equipment_ [Read full review](https://www.g2.com/survey_responses/qnvert-marketing-cloud-review-10061674) ### [Related Digital Customer Journey Manager](https://www.g2.com/products/related-digital-customer-journey-manager/reviews) Create and launch highly targeted and complex customer journeys across all your marketing channels to increase customer lifetime value, revenue and retention while saving time and effort. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Related Digital Customer Journey Manager? - **Seller:** [Related Digital](https://www.g2.com/sellers/related-digital) - **Year Founded:** 2002 - **HQ Location:** Istanbul, TR - **Twitter:** @RelatedDigital 259 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=029faa6a4748aa839b47a5df67e097d14b10f03a5b2f2dda04cb515272b86196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelated-digital%2F&secure%5Burl_type%5D=linkedin_company_website) 90 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Related Digital Customer Journey Manager? **["As global localization manger responsible for operations including marketing and Sales"](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089)** **Rating:** 4.5/5.0 stars _— Mohan L._ [Read full review](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089) #### What Are G2 Users Discussing About Related Digital Customer Journey Manager? - [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/related-marketing-cloud-rmc-customer-journey-manager-what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for) - [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for) ### [Repro](https://www.g2.com/products/repro/reviews) Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging. **Average Rating:** 3.3/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Repro? - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10) #### Who Is the Company Behind Repro? - **Seller:** [Yusuke Hirata](https://www.g2.com/sellers/yusuke-hirata) - **Year Founded:** 2014 - **HQ Location:** Tokyo, JP - **Twitter:** @reproio 1,638 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa3ef53b57a37b942582256a707bfe35b3eadffad03ab35236576a2b15c94ed1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepro-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 33% Large, 33% Medium #### What Are Recent G2 Reviews of Repro? **["Greater communication with business teams and clients."](https://www.g2.com/survey_responses/repro-review-4279806)** **Rating:** 4.5/5.0 stars _— Praxant P._ [Read full review](https://www.g2.com/survey_responses/repro-review-4279806) **["The sweetest in Reproduction"](https://www.g2.com/survey_responses/repro-review-4290798)** **Rating:** 4.0/5.0 stars _— Larnell M._ [Read full review](https://www.g2.com/survey_responses/repro-review-4290798) #### What Are G2 Users Discussing About Repro? - [What is Repro used for?](https://www.g2.com/discussions/what-is-repro-used-for) ### [ResultBull](https://www.g2.com/products/resultbull/reviews) ResultBull is a powerful, AI-driven Performance Marketing Platform purpose-built to help brands, enterprises, governments, and campaign managers execute full-funnel digital marketing with speed, scale, and measurable results. From customer acquisition to retention and revenue growth, ResultBull is your single Go-To-Market tool — replacing fragmented stacks with a unified platform that brings together multi-channel automation, real-time optimization, and intelligent campaign management. Whether you're starting a brand, growing your sales, or managing big campaigns, ResultBull gives you all the tools to go from idea to results — faster. One Platform. Every Outcome. Managing your marketing with too many tools? There’s a better way. ResultBull is the only platform you need to: Plan your Go-To-Market strategy Launch high-performing, cross-channel campaigns Track real-time performance Continuously optimize results through data and experimentation It’s your Go-To-Market game plan — all in one place. Engineered for Conversions, Not Just Clicks Most platforms focus on traffic. ResultBull is focused on what matters most — actions that drive revenue. Our platform is architected for Bottom-Of-Funnel performance, optimized through: Cart recovery Lead nurturing Retargeting Reactivation campaigns WhatsApp replies, form fills, purchases, and more We track the entire customer journey and use real-time data to continuously refine every touchpoint. Built with Advanced AI, Algorithms & Data Science ResultBull foundation is powered by a sophisticated engine of: Predictive analytics for smart targeting Machine learning models for campaign evolution Experimental algorithms for near-perfect optimization at field level Real-time feedback loops to adapt and improve on the fly With AI at the core, every message, channel, and decision is tuned for maximum impact. Multi-Channel Marketing, Unified & Automated All your performance channels — under one roof: Email Marketing WhatsApp Campaigns SMS & Retargeting Ads Social & Search Media Custom Funnel Automations Flexible Architecture, Enterprise-Ready From startups to state campaigns, ResultBull is built for any scale: Early-stage brands building their first campaign SMEs scaling acquisition and retention Enterprises, governments, and election managers running complex, multi-region initiatives **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind ResultBull? - **Seller:** [Ommify Technolgies](https://www.g2.com/sellers/ommify-technolgies) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Do G2 Reviewers Say About ResultBull? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **automation efficiency** of ResultBull, which enhances lead conversion and engagement through WhatsApp. - Users appreciate the **ease of use** of ResultBull, enjoying interactive and efficient customer engagement through various media. - Users appreciate the **engagement efficiency** of ResultBull, making interactions with potential customers seamless and effective. ##### Cons - The **learning curve** for ResultBull is steep, making it challenging for non-technical users to navigate effectively. - Users find the **main page not intuitive** , making it challenging for non-tech-savvy individuals to comprehend. #### What Are Recent G2 Reviews of ResultBull? **["Efficient Lead Targeting and WhatsApp Integration, but Main Page Too Technical"](https://www.g2.com/survey_responses/resultbull-review-11805855)** **Rating:** 5.0/5.0 stars _— Asim R._ [Read full review](https://www.g2.com/survey_responses/resultbull-review-11805855) ### [Retner](https://www.g2.com/products/retner/reviews) Retner is an AI-powered omnichannel engagement platform built for D2C brands to increase conversions, reduce drop-offs, and automate customer journeys across WhatsApp, Email, and SMS. Unlike traditional event-based tools, Retner uses intent-driven automation to understand customer behavior in real time and trigger the right message at the right moment. Key capabilities include: AI Intent Detection – Identify what customers actually want and respond accordingly AI Calling – Automate COD confirmation, follow-ups, and recovery flows Omnichannel Journeys – Manage WhatsApp, Email, and SMS in a single flow Conversion-Focused Automation – Abandoned cart recovery, COD verification, and retention flows Advanced Segmentation – Target users based on behavior, actions, and purchase intent Retner is designed for fast-growing eCommerce brands that want to move beyond basic automation and build high-converting, personalized customer journeys. Brands using Retner have reported 20–30% higher conversions, improved customer engagement, and reduced RTO in COD orders. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Retner? - **Seller:** [Koregrow Technologies](https://www.g2.com/sellers/koregrow-technologies-907a8515-ad45-4b87-a53e-6d9a19bb7c6e) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8e67a094ba9252431d195d8bf99a97227e7ee8157c52af58aac89543e877530&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretner%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Retner? **["Revolutionized Our D2C Marketing Automation"](https://www.g2.com/survey_responses/retner-review-13166965)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/retner-review-13166965) ### [Rule](https://www.g2.com/products/rule-rule/reviews) Rule is the marketing technology infrastructure built to master the complexity of modern retail. We transform data, creative content production, and distribution into a single, connected process, allowing leading retailers to deliver accurate, localised, and on-brand campaigns at scale. At the heart of our platform is Rule AI, a specialised engine designed to protect brand integrity and execution accuracy. Acting as an intelligent second pair of eyes, Rule AI automatically scans content and briefs to identify errors like incorrect currencies, typos, or non-compliance with your specific brand guidelines. By catching these inconsistencies before they reach the store, Rule AI ensures your team spends less time proofreading and more time creating. Our infrastructure is built for ultimate scale through features like Rule Multiply, which converts a single brief line into every language, currency, and size variation required for your entire estate. Beyond content generation, Rule automates the creation of distribution briefs and campaign overview decks, removing the need for risky manual work. Imagine if every marketing campaign built and checked itself. We already did. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Rule? - **Seller:** [Rule](https://www.g2.com/sellers/rule) - **Year Founded:** 2016 - **HQ Location:** HENLEY-IN-ARDEN, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cc267996b2774780b8bf0668f718d9c447efa8e011d37836fa3ba079dbb4d20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frule-tech%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Rule? **["Streamlined Retail Marketing Execution with Rule"](https://www.g2.com/survey_responses/rule-review-13166922)** **Rating:** 4.0/5.0 stars _— Verified User in Information Services_ [Read full review](https://www.g2.com/survey_responses/rule-review-13166922) ### [SAAS First](https://www.g2.com/products/saas-first/reviews) SAAS First is an AI-driven chatbot platform designed to revolutionize customer support and engagement. Our AI-driven chatbot, Milly, is powered by advanced natural language processing technology that allows it to understand and respond to customer inquiries in real-time, 24/7. With seamless integration into your existing help center and easy customization, SAAS First ensures a consistent brand experience while reducing response times and improving customer satisfaction. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 #### Who Is the Company Behind SAAS First? - **Seller:** [GBD Software as a Service Private Limited Company](https://www.g2.com/sellers/gbd-software-as-a-service-private-limited-company) - **Year Founded:** 2016 - **HQ Location:** Lakitelek, HU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83150621f7abcaae8cb73d3f4f64a27cb57d60c10395ba527e66d355b7634426&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmillionverifier%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of SAAS First? **["Best Saas first"](https://www.g2.com/survey_responses/saas-first-review-8576772)** **Rating:** 5.0/5.0 stars _— Reeja Mol P._ [Read full review](https://www.g2.com/survey_responses/saas-first-review-8576772) **["Seamless Communication, Stellar Support"](https://www.g2.com/survey_responses/saas-first-review-12457550)** **Rating:** 5.0/5.0 stars _— Hany M._ [Read full review](https://www.g2.com/survey_responses/saas-first-review-12457550) ### [SalesAutoPilot](https://www.g2.com/products/salesautopilot/reviews) SalesAutoPilot is a automation software that changes the way you market and do business. It helps you automate and scale awesomeness in your company and ditch all grunt work. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind SalesAutoPilot? - **Seller:** [SalesAutoPilot](https://www.g2.com/sellers/salesautopilot) - **Year Founded:** 2001 - **HQ Location:** Budapest, HU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d01cd0d1331e2912bfdd922e2c4d358706702ddfd1a13f047b163cf1f054e13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketingszoftverek%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SalesAutoPilot? **["Run your sales on Auto Pilot"](https://www.g2.com/survey_responses/salesautopilot-review-5237222)** **Rating:** 4.5/5.0 stars _— TARUN S._ [Read full review](https://www.g2.com/survey_responses/salesautopilot-review-5237222) #### What Are G2 Users Discussing About SalesAutoPilot? - [What is SalesAutoPilot used for?](https://www.g2.com/discussions/what-is-salesautopilot-used-for) ### [Savvier](https://www.g2.com/products/savvier/reviews) Savvier is an AI-powered marketing platform built specifically for teams, not individuals. It replaces the scattered stack of ChatGPT, Midjourney, Notion, and Slack with a single system where brands, projects, and people work together with full context. The platform delivers 50+ expert-built AI workflows across Brand Intelligence, Strategy, Creative, and Testing. Every workflow is designed by senior marketing practitioners and encodes professional methodology into a step-by-step process, so teams produce consistent, on-brand, client-ready output without prompt engineering and without quality swinging based on who's at the keyboard. Shared brand memory keeps positioning, voice, and audience context in one place. Shared workspaces keep strategists, writers, designers, and account leads working from the same source of truth. The result: senior-level marketing output, at AI speed, across the entire team. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Savvier? - **Seller:** [Savvier](https://www.g2.com/sellers/savvier) - **Year Founded:** 2024 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba224876fc90c84e4a066c854fcc2180d44fe6493265a67611aabd74263e6a7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbesavvier%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Savvier? **["Brand Knowledge and Industry-Trained Agents Make Strategy Workflows Faster"](https://www.g2.com/survey_responses/savvier-review-12780717)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/savvier-review-12780717) - 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[Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.