# Best Marketing Automation Software with B2C Capabilities - Page 8

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T14%3A16%3A48Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Ffilters%255BTarget%2BMarket%255D%255B%255D%3D2%26page%3D8&secure%5Btoken%5D=acd2890c2275970500f4207cb20fb23d37f607d6bf8879e9bc685536457f6495&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [Related Digital Customer Journey Manager](https://www.g2.com/products/related-digital-customer-journey-manager/reviews)

Create and launch highly targeted and complex customer journeys across all your marketing channels to increase customer lifetime value, revenue and retention while saving time and effort.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Related Digital Customer Journey Manager?

- **Seller:** [Related Digital](https://www.g2.com/sellers/related-digital)
- **Year Founded:** 2002
- **HQ Location:** Istanbul, TR
- **Twitter:** @RelatedDigital  
259 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=029faa6a4748aa839b47a5df67e097d14b10f03a5b2f2dda04cb515272b86196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelated-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
90 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Related Digital Customer Journey Manager?

**["As global localization manger responsible for operations including marketing and Sales"](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089)**

**Rating:** 4.5/5.0 stars

_— Mohan L._

[Read full review](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089)

#### What Are G2 Users Discussing About Related Digital Customer Journey Manager?

- [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/related-marketing-cloud-rmc-customer-journey-manager-what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for)
- [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for)

### [SalesAutoPilot](https://www.g2.com/products/salesautopilot/reviews)

SalesAutoPilot is a automation software that changes the way you market and do business. It helps you automate and scale awesomeness in your company and ditch all grunt work.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SalesAutoPilot?

- **Seller:** [SalesAutoPilot](https://www.g2.com/sellers/salesautopilot)
- **Year Founded:** 2001
- **HQ Location:** Budapest, HU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d01cd0d1331e2912bfdd922e2c4d358706702ddfd1a13f047b163cf1f054e13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketingszoftverek%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SalesAutoPilot?

**["Run your sales on Auto Pilot"](https://www.g2.com/survey_responses/salesautopilot-review-5237222)**

**Rating:** 4.5/5.0 stars

_— TARUN S._

[Read full review](https://www.g2.com/survey_responses/salesautopilot-review-5237222)

#### What Are G2 Users Discussing About SalesAutoPilot?

- [What is SalesAutoPilot used for?](https://www.g2.com/discussions/what-is-salesautopilot-used-for)

### [Scaliance](https://www.g2.com/products/scaliance/reviews)

NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Scaliance?

- **Seller:** [CloudNCo](https://www.g2.com/sellers/cloudnco)
- **Year Founded:** 2013
- **HQ Location:** New York City, US
- **Twitter:** @NextUser  
1,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b35afc972906afb1045e16e810a906cd82b3be14298118958c3444c991ae5fac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextuser%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Scaliance?

**["Nextuser : An Overeview"](https://www.g2.com/survey_responses/scaliance-review-5021556)**

**Rating:** 5.0/5.0 stars

_— Ashok R._

[Read full review](https://www.g2.com/survey_responses/scaliance-review-5021556)

#### What Are G2 Users Discussing About Scaliance?

- [What is NextUser used for?](https://www.g2.com/discussions/what-is-nextuser-used-for)

### [Ubiquity Engage](https://www.g2.com/products/ubiquity-engage/reviews)

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Ubiquity Engage?

- **Seller:** [Ubiquity](https://www.g2.com/sellers/ubiquity)
- **Year Founded:** 2000
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Medium

#### What Are Recent G2 Reviews of Ubiquity Engage?

**["UbiquityEngage"](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)**

**Rating:** 4.0/5.0 stars

_— Jhoneis M._

[Read full review](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)

#### What Are G2 Users Discussing About Ubiquity Engage?

- [What is Ubiquity Engage used for?](https://www.g2.com/discussions/what-is-ubiquity-engage-used-for)

### [Wired Plus](https://www.g2.com/products/wired-plus/reviews)

Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Wired Plus?

- **Seller:** [Wired Plus](https://www.g2.com/sellers/wired-plus)
- **Year Founded:** 2000
- **HQ Location:** Leeds, GB
- **Twitter:** @wired\_plus  
392 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e79a2213c52e9291611fbd7fc8aac06126588bcfa34d195f8470bd7576c0a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareidhl%2F&secure%5Burl_type%5D=linkedin_company_website)  
354 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About Wired Plus?

- [What is Wired Plus used for?](https://www.g2.com/discussions/what-is-wired-plus-used-for)

### [X2CRM](https://www.g2.com/products/x2crm/reviews)

X2CRM is an open source CRM platform for marketing, sales, customer service and other custom applications powered by an easy to use workflow engine and process management framework. Manage your clients with an endlessly customizable, powerful app, and boost your productivity like never before.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate X2CRM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind X2CRM?

- **Seller:** [X2CRM | X2Engine](https://www.g2.com/sellers/x2crm-x2engine)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=766d26ea00d8dc5f17148103968a19516f047b17134dea73f78c6ce6dfa08ec1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fx2engine%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of X2CRM?

**["Because I was working and good understanding"](https://www.g2.com/survey_responses/x2crm-review-4964678)**

**Rating:** 4.0/5.0 stars

_— Verified User in Electrical/Electronic Manufacturing_

[Read full review](https://www.g2.com/survey_responses/x2crm-review-4964678)

#### What Are G2 Users Discussing About X2CRM?

- [What is X2CRM used for?](https://www.g2.com/discussions/what-is-x2crm-used-for)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.

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