# Best Marketing Automation Software with B2C Capabilities - Page 4

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

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### [eSputnik](https://www.g2.com/products/esputnik/reviews)

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty.

**Average Rating:** 4.7/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate eSputnik?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind eSputnik?

- **Seller:** [eSputnik](https://www.g2.com/sellers/esputnik)
- **Year Founded:** 2012
- **HQ Location:** Dnipro, Dniprovs'ka
- **Twitter:** @eSputnikApp  
341 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331778f613da7224861a4dea5b1eca132d885ddb96564791e12affc7f73d308d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fesputnikcdp%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 60% Small, 36% Medium

#### What Do G2 Reviewers Say About eSputnik?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth.
- Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process.
- Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems.
- Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support.
- Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies.

#### What Are Recent G2 Reviews of eSputnik?

**["Exceptional Support, Easy Email Editor, and Great Value"](https://www.g2.com/survey_responses/esputnik-review-12870615)**

**Rating:** 4.0/5.0 stars

_— Matvey G._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12870615)

**["Reliable Platform with Fast Support and Powerful Automation"](https://www.g2.com/survey_responses/esputnik-review-12883364)**

**Rating:** 4.0/5.0 stars

_— Yevhen H._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12883364)

#### What Are G2 Users Discussing About eSputnik?

- [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for)

### [Apsis One](https://www.g2.com/products/apsis-apsis-one/reviews)

Thinking that data-driven marketing requires tough work, heavy IT-lifting, and a myriad of complex systems? We’ve changed all of that with our all-in-One marketing platform. APSIS One is an affordable and easy-to-use platform with native campaign tools for Email, Marketing Automation, SMS, Website Personalisation, Event Management, Surveys, E-commerce and more. Turn data into sharp insights and even sharper customer experiences. APSIS One is all you need to improve results, increase retention, and grow your business. All through one smooth interface. Kick your dull and overly complex MarTech stack to the curb. Get smart with data today – not next year. Gather your data. Automate your customer journey. Grow your business with APSIS One.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Apsis One?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Apsis One?

- **Seller:** [APSIS](https://www.g2.com/sellers/apsis)
- **Year Founded:** 2001
- **HQ Location:** Malmo, SE
- **Twitter:** @APSIS  
1,019 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394dc967bc608af92684d331a9d09e5ce4a21c14addf1521cfea7faee7cb02bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapsis-international-ab&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About Apsis One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Apsis One, enabling effortless, personalized campaigns and efficient data management.
- Users appreciate the **automation efficiency** of APSIS One, enabling effortless campaign management and dynamic customer profile updates.
- Users appreciate the **ease of use** of APSIS One, enjoying intuitive features that simplify campaign management and data access.
- Users enjoy the **personalized insights** from APSIS One's dynamic customer profiles, enhancing collaboration and decision-making across teams.
- Users value the **360° Dynamic Customer Profiles** in Apsis One, enhancing collaboration and providing real-time, unified data insights.

##### Cons

- Users face **integration issues** with Apsis One, requiring manual data handling for BI tools and complicating reporting processes.
- Users struggle with the **lack of integration** with BI tools, leading to cumbersome manual data handling and stale reports.
- Users find Apsis One's interface **slightly complex** , particularly with segmentation and data attributes, hindering new user experience.

#### What Are Recent G2 Reviews of Apsis One?

**["Unifies Data for Personalized Marketing, Needs Improved BI Integration"](https://www.g2.com/survey_responses/apsis-one-review-12278848)**

**Rating:** 4.0/5.0 stars

_— Fansler O._

[Read full review](https://www.g2.com/survey_responses/apsis-one-review-12278848)

**["Apsis One’s 360° Dynamic Customer Profiles Unite Data Seamlessly"](https://www.g2.com/survey_responses/apsis-one-review-12957664)**

**Rating:** 5.0/5.0 stars

_— jamsheed I._

[Read full review](https://www.g2.com/survey_responses/apsis-one-review-12957664)

#### What Are G2 Users Discussing About Apsis One?

- [What is APSIS One used for?](https://www.g2.com/discussions/what-is-apsis-one-used-for) - 1 comment

### [Plumb5](https://www.g2.com/products/plumb5/reviews)

Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps.

**Average Rating:** 4.0/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Plumb5?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Plumb5?

- **Seller:** [Decisive Analytical Solutions](https://www.g2.com/sellers/decisive-analytical-solutions)
- **Year Founded:** 2013
- **HQ Location:** Bangalore, India
- **Twitter:** @plumb\_five  
740 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a4feb1e2abdcfd0fe13f48a0aa2db6f2a86daff3610ee9235549f09315848d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2345177%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 56% Small, 38% Medium

#### What Do G2 Reviewers Say About Plumb5?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **fast and effective customer support** of Plumb5, which enhances their overall experience and satisfaction.
- Users value the **analytics expertise** of Plumb5 for enhancing customer engagement through insightful data analysis.
- Users value the **automation efficiency** of Plumb5, enhancing customer engagement through streamlined data management and analysis.
- Users value the **personalized customer engagement** capabilities of Plumb5, enhancing decision-making and automating marketing efforts.
- Users value the **ease of personalizing customer engagements** through advanced analytics and centralized data management.

#### What Are Recent G2 Reviews of Plumb5?

**["Plumb5 Makes Customer Data Centralization and Marketing Automation Effortless"](https://www.g2.com/survey_responses/plumb5-review-12270681)**

**Rating:** 4.5/5.0 stars

_— Felice C._

[Read full review](https://www.g2.com/survey_responses/plumb5-review-12270681)

**["Essential Recruitment Automation for Small Teams"](https://www.g2.com/survey_responses/plumb5-review-13034751)**

**Rating:** 4.0/5.0 stars

_— Verified User in Libraries_

[Read full review](https://www.g2.com/survey_responses/plumb5-review-13034751)

#### What Are G2 Users Discussing About Plumb5?

- [What is Plumb5 used for?](https://www.g2.com/discussions/what-is-plumb5-used-for)

### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 332

#### How Do G2 Users Rate Adobe Campaign?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Campaign?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small, 34% Medium

#### What Do G2 Reviewers Say About Adobe Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
- Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
- Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
- Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.

##### Cons

- Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
- Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
- Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
- Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.

#### What Are Recent G2 Reviews of Adobe Campaign?

**["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)**

**Rating:** 4.0/5.0 stars

_— Victor F._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

**["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)**

**Rating:** 5.0/5.0 stars

_— Jayasri J R._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

### [CloudOne](https://www.g2.com/products/cloudone/reviews)

CloudOne differentiates itself by offering powerful turnkey marketing solutions that are supported by its own proprietary data-driven call center to ensure a consistent consumer experience that maintains the highest level of campaign performance. CloudOne also provides simple, quick and easy API access to its robust technology and call center infrastructures to agencies and value-add partners, either on al la carte basis or its turn-key solutions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate CloudOne?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind CloudOne?

- **Seller:** [CloudOne](https://www.g2.com/sellers/cloudone)
- **Year Founded:** 2010
- **HQ Location:** United States
- **Twitter:** @CloudOneLLC  
190 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8df88a08991afe8556ad3c8ec7f9ca8aa313ca19b91c41c03dce6d474eb1269a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcloud-one&secure%5Burl_type%5D=linkedin_company_website)  
128 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 18% Medium

#### What Do G2 Reviewers Say About CloudOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly setup** of CloudOne, making it straightforward and hassle-free for work tasks.
- Users value the **time efficiency** of CloudOne, enabling quick work with minimal errors and seamless project management.
- Users appreciate the **quick and helpful customer support** provided by CloudOne, ensuring a smooth user experience.
- Users value the **dependable performance and user-friendly accessibility** of CloudOne, enhancing team collaboration and organization.
- Users love the **seamless CRM integrations** of CloudOne, significantly reducing manual imports and enhancing workflow efficiency.

##### Cons

- Users face **slow performance** with CloudOne, experiencing latency and lag during complex tasks and large datasets.
- Users experience **inefficiency** with CloudOne due to lagging file syncing and a complex setup process.
- Users find the **learning curve steep** due to challenging setup, under-documented features, and occasional UI lag.
- Users find the **missing features** in CloudOne lead to a frustrating setup and implementation experience.
- Users find CloudOne's interface **not intuitive** , especially when navigating advanced settings and dealing with complex features.

#### What Are Recent G2 Reviews of CloudOne?

**["CloudOne Review; What Works, and That Needs Important Attention or Changes"](https://www.g2.com/survey_responses/cloudone-review-11786772)**

**Rating:** 4.5/5.0 stars

_— Yunis H._

[Read full review](https://www.g2.com/survey_responses/cloudone-review-11786772)

**["Solid Marketing Tool with Room for Improvement"](https://www.g2.com/survey_responses/cloudone-review-11885947)**

**Rating:** 4.0/5.0 stars

_— Leela Krishna P._

[Read full review](https://www.g2.com/survey_responses/cloudone-review-11885947)

#### What Are G2 Users Discussing About CloudOne?

- [What is CloudOne used for?](https://www.g2.com/discussions/what-is-cloudone-used-for)

### [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews)

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

**Average Rating:** 3.9/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate Mapp Marketing Cloud?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Customization :** 5.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Mapp Marketing Cloud?

- **Seller:** [Mapp Digital](https://www.g2.com/sellers/mapp-digital)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **Twitter:** @Mapp\_Digital  
6,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1818b9dd71de0b932469032cae44d9b483dbfad248360db8297f7d926da58dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162487%2F&secure%5Burl_type%5D=linkedin_company_website)  
415 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Medium, 39% Large

#### What Do G2 Reviewers Say About Mapp Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong data insights** of Mapp Marketing Cloud, finding them practical and efficiently connected to marketing actions.
- Users value the **time-saving automation** of Mapp Marketing Cloud, appreciating its practical application and strong data insights.
- Users value the **automation efficiency** of Mapp Marketing Cloud, which simplifies tasks and enhances productivity seamlessly.
- Users value the **time-saving automation tools** of Mapp Marketing Cloud for their practicality and ease of use.
- Users appreciate the **ease of use** in Mapp Marketing Cloud, benefiting from practical design and efficient automation tools.

##### Cons

- Users find the **difficult setup** of Mapp Marketing Cloud to be a frustrating barrier to effective use.
- Users find the **insufficient guidance** in Mapp Marketing Cloud creates a steep learning curve and slows initial setup.
- Users find the **lack of clear documentation** in Mapp Marketing Cloud leads to a steep learning curve and setup delays.
- Users find the **learning curve steep** with Mapp Marketing Cloud, as some features lack intuitiveness and clear documentation.
- Users find the **non-intuitive features** of Mapp Marketing Cloud challenging, especially during the initial learning phase.

#### What Are Recent G2 Reviews of Mapp Marketing Cloud?

**["Clean, Practical Automation with Strong Data Insights"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403)**

**Rating:** 4.0/5.0 stars

_— Sanaul K._

[Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403)

**["Easy Setup and Implementation at a Fair Price"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501)**

**Rating:** 4.5/5.0 stars

_— Ronald H._

[Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501)

#### What Are G2 Users Discussing About Mapp Marketing Cloud?

- [What is Mapp engage?](https://www.g2.com/discussions/what-is-mapp-engage)
- [What is MAPP data?](https://www.g2.com/discussions/what-is-mapp-data)
- [What is Mapp Cloud?](https://www.g2.com/discussions/what-is-mapp-cloud)
- [What is MAPP software?](https://www.g2.com/discussions/what-is-mapp-software)

### [Sendlane](https://www.g2.com/products/sendlane/reviews)

Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required!

**Average Rating:** 4.6/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate Sendlane?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sendlane?

- **Seller:** [Sendlane](https://www.g2.com/sellers/sendlane)
- **Year Founded:** 2013
- **HQ Location:** San Diego, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ac6387602c80ec09f2a8f35d1a0bd9707ad3da80fe88e7d4ff2805ae9bbd00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6587421%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 76% Small, 22% Medium

#### What Do G2 Reviewers Say About Sendlane?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Sendlane's **automation and personalization capabilities** , enhancing engagement and streamlining marketing processes effectively.
- Users commend Sendlane's **exceptional customer support** , noting their high responsiveness and helpful assistance at all times.
- Users value Sendlane's **automation efficiency** , enhancing engagement and conversions with personalized campaigns effortlessly.
- Users value Sendlane's **automation features** , enhancing engagement through personalized campaigns and behavior-driven triggers.
- Users appreciate the **ease of use** of Sendlane, thanks to its intuitive design and simple setup process.

##### Cons

- Users find Sendlane **quite expensive** , making it less accessible for startups and small businesses.
- Users express frustration with **poor reporting** capabilities, limiting their ability to gain deeper insights into performance.
- Users face **campaign issues** with Sendlane, including international SMS limits and delayed pre-scheduled campaigns.
- Users note that **feature improvements** are needed, particularly for simpler setups and better reporting capabilities.
- Users find the **inefficient user interface** cluttered and challenging, especially as campaigns scale and options are limited.

#### What Are Recent G2 Reviews of Sendlane?

**["Streamlined Email + SMS Marketing with Intuitive Automation and Real-Time Segmentation"](https://www.g2.com/survey_responses/sendlane-review-12694427)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/sendlane-review-12694427)

**["Streamlined Client Outreach with Strong Segmentation, Needs Better Integrations"](https://www.g2.com/survey_responses/sendlane-review-12963751)**

**Rating:** 4.5/5.0 stars

_— Camposano S._

[Read full review](https://www.g2.com/survey_responses/sendlane-review-12963751)

#### What Are G2 Users Discussing About Sendlane?

- [What is Ontraport com?](https://www.g2.com/discussions/what-is-ontraport-com)
- [How much is GetResponse?](https://www.g2.com/discussions/how-much-is-getresponse)
- [What is marketing automation software?](https://www.g2.com/discussions/what-is-marketing-automation-software)
- [Why is Sendlane so expensive?](https://www.g2.com/discussions/why-is-sendlane-so-expensive)

### [Delivra](https://www.g2.com/products/delivra/reviews)

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

**Average Rating:** 4.3/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Delivra?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Delivra?

- **Seller:** [Delivra](https://www.g2.com/sellers/delivra)
- **Year Founded:** 1999
- **HQ Location:** Indianapolis, Indiana
- **Twitter:** @delivra  
2,078 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 48% Small, 44% Medium

#### What Do G2 Reviewers Say About Delivra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity.
- Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup.
- Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization.
- Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start.
- Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly.

##### Cons

- Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness.
- Users face **integration issues** with Delivra, making automation and customization more challenging than desired.
- Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options.
- Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively.
- Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra.

#### What Are Recent G2 Reviews of Delivra?

**["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13058641)

**["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)**

**Rating:** 4.0/5.0 stars

_— Mark J._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13042859)

#### What Are G2 Users Discussing About Delivra?

- [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for)

### [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews)

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

**Average Rating:** 3.9/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate Oracle Responsys?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.0/10)
- **Customization :** 7.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Oracle Responsys?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 47% Medium, 39% Large

#### What Do G2 Reviewers Say About Oracle Responsys?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Oracle Responsys, making setup and onboarding smooth and efficient.
- Users find the **initial setup incredibly easy** , making the onboarding process smooth and efficient for marketing efforts.
- Users value the **automation efficiency** of Oracle Responsys, significantly enhancing marketing effectiveness and saving time on tasks.
- Users value the **flexibility** of Oracle Responsys, enabling seamless orchestration of personalized campaigns across multiple channels effortlessly.
- Users value the **real-time personalization** of Oracle Responsys, enabling highly targeted and relevant communications effortlessly.

##### Cons

- Users struggle with the **poor interface design** of Oracle Responsys, making it difficult for non-technical users to navigate.
- Users highlight the **poor UX** of Oracle Responsys, finding the interface outdated and overly complex for non-technical users.
- Users find Oracle Responsys to have **complex features** that complicate usage, especially for non-technical individuals.
- Users find Oracle Responsys **complex and difficult** to navigate, particularly due to its outdated interface and technical demands.
- Users experience **dashboard issues** as reports load slowly and customizing analytics can be frustrating without exporting data.

#### What Are Recent G2 Reviews of Oracle Responsys?

**["Powerful Campaign Management, Needs UI Modernization"](https://www.g2.com/survey_responses/oracle-responsys-review-12077217)**

**Rating:** 5.0/5.0 stars

_— Rana M._

[Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-12077217)

**["Effective Cross-Channel Automation with Oracle Responsys"](https://www.g2.com/survey_responses/oracle-responsys-review-11980204)**

**Rating:** 4.0/5.0 stars

_— Bianca N._

[Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-11980204)

#### What Are G2 Users Discussing About Oracle Responsys?

- [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) - 1 comment

### [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews)

Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer

**Average Rating:** 3.8/5.0

**Total Reviews:** 249

#### How Do G2 Users Rate Acoustic Campaign?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Acoustic Campaign?

- **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic)
- **Year Founded:** 2019
- **HQ Location:** Conway, AR
- **Twitter:** @GoAcoustic  
64,110 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dc561d451f675b447803fe4cd240c8846537b38b67416eb98e87b33b9bb2c4c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14841964%2F&secure%5Burl_type%5D=linkedin_company_website)  
494 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Large, 39% Medium

#### What Do G2 Reviewers Say About Acoustic Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **engagement efficiency** of Acoustic Campaign, enabling impactful, personalized marketing across multiple channels.
- Users value the **best automation features** of Acoustic Campaign, significantly enhancing efficiency and boosting engagement in marketing efforts.
- Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, enhancing engagement and boosting personalized communications.
- Users value the **easy integration** of Acoustic Campaign, which streamlines multichannel marketing and enhances operational efficiency.
- Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, boosting engagement and personalized communications effectively.

##### Cons

- Users find the navigation **not intuitive** , suggesting improvements for a better user experience in Acoustic Campaign.

#### What Are Recent G2 Reviews of Acoustic Campaign?

**["Powerful Email Marketing & Automation with Great Segmentation and Analytics"](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)**

**Rating:** 4.5/5.0 stars

_— Gaurav S._

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)

**["Efficient Campaign Management, But UI Needs Improvement"](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)**

**Rating:** 4.0/5.0 stars

_— Adarsh S._

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)

### [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews)

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Zoho Marketing Automation?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Zoho Marketing Automation?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 57% Small, 34% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automated and personalized responses** of Zoho Marketing Automation, enhancing their marketing efficiency and insights.
- Users appreciate the **ease of use** of Zoho Marketing Automation, noting its straightforward setup and intuitive interface.
- Users appreciate the **automation features** of Zoho Marketing Automation for facilitating personalized and efficient marketing workflows.
- Users value the **automation efficiency** of Zoho Marketing Automation, enabling seamless, responsive, and personalized marketing campaigns.
- Users appreciate the **responsive journey management** of Zoho Marketing Automation, allowing intentional and timely follow-up communications.

##### Cons

- Users find the **learning curve challenging** , especially beginners, due to a lack of guidance and overwhelming UI.
- Users report **poor customer support** , experiencing inconsistencies that hinder their overall satisfaction with Zoho Marketing Automation.
- Users find Zoho Marketing Automation to be **not very user-friendly** , with a clunky UI and a steep learning curve.
- Users struggle with a **steep learning curve** , finding it challenging to grasp the platform without adequate tutorials.
- Users find the **complex usability** of Zoho Marketing Automation challenging, requiring time and effort to navigate effectively.

#### What Are Recent G2 Reviews of Zoho Marketing Automation?

**["The best all in one marketing automation tool"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)**

**Rating:** 4.0/5.0 stars

_— Akriti S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)

**["Easy tool for managing campaigns and workflows"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)**

**Rating:** 4.5/5.0 stars

_— Gaurav S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)

#### What Are G2 Users Discussing About Zoho Marketing Automation?

- [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment
- [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment
- [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote
- [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment

### [Netmera](https://www.g2.com/products/netmera/reviews)

Netmera is a customer data and engagement platform for enterprise marketing, product, and CX teams in banking, fintech, telecoms, retail, media, and e-commerce. Data collection, omnichannel campaign execution, and analytics run in one platform, so teams act on real-time behavior without routing tasks through IT. Typical implementation runs 4 to 8 weeks, depending on the audience size and channel diversity. Compliance covers GDPR, ISO certifications, and IYS for the Turkish market. Data: Tagless Data Capture collects behavioral events automatically. SDKs cover Android, iOS, Flutter, React Native, Huawei, and Cordova. Data can be ingested via API, SDK, FTP import, or panel upload, and exported via FTP or webhooks. Channels: mobile and web push, email, SMS, WhatsApp, in-app messages, web pop-ups, geofencing. Deferred Deep Linking connects campaign links to specific in-app content, even through app installation. Integrations: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). AI capabilities: - Predictive segments: churn risk, purchase intent, high-value users - Content Optimizer for multilingual copy generation - Agentic AI that configures full campaigns for team review - Official MCP Server connecting Claude, ChatGPT, and other tools to your account Scale: 100+ companies, 300+ apps, 500M+ end users yearly, 30B+ events monthly. Selected results: - DenizBank restored a 10% loan conversion rate after funnel diagnostics found a drop-off bug - Turkcell raised Customer Effort Score by 13%, improved App Store ratings by 50% - Mackolik sends 20,000+ daily notifications with a 20% retention lift - Pluxee converted 3.7% of web traffic into qualified leads. More customer success stories: https://netmera.com/case-studies/

**Average Rating:** 4.3/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate Netmera?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Netmera?

- **Seller:** [Netmera](https://www.g2.com/sellers/netmera)
- **Company Website:** netmera.com
- **Year Founded:** 2010
- **HQ Location:** İstanbul, TR
- **Twitter:** @netmera  
2,793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd02d34c4ebf50687ff957213195d02b4a5e135fd1201daea4bb2c65c1c4a8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetmera&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Telecommunications
- **Company Size:** 39% Small, 33% Medium

#### What Do G2 Reviewers Say About Netmera?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Netmera, enjoying its user-friendly interface and seamless navigation.
- Users value the **outstanding customer support** from Netmera, which enhances the overall effectiveness of the platform.
- Users find Netmera to be a **reliable and user-friendly platform** with effective support and feature enhancements.
- Users praise **Netmera's customer engagement** for its seamless campaign management and effective audience targeting capabilities.
- Users value the **effective engagement features** of Netmera, enhancing customer connection through personalized communication strategies.

##### Cons

- Users find Netmera's interface **highly complex** , which can lead to challenges in user experience and support requests.
- Users find **inadequate reporting** in Netmera, lacking detail and essential features for effective decision-making.
- Users face **complexity** in navigating Netmera, making data management and analysis more difficult and time-consuming.
- Users face **data inaccuracy** issues with Netmera, leading to slow analysis and disrupted data pipelines.
- Users note **missing features** in Netmera, particularly in legacy system support and documentation improvements.

#### What Are Recent G2 Reviews of Netmera?

**["Netmera’s Predictive Segments and UI Transformed Our Marketing"](https://www.g2.com/survey_responses/netmera-review-12599746)**

**Rating:** 4.5/5.0 stars

_— Ferhat Y._

[Read full review](https://www.g2.com/survey_responses/netmera-review-12599746)

**["Effortless Campaign Management, Needs Better Analytics"](https://www.g2.com/survey_responses/netmera-review-13085031)**

**Rating:** 4.0/5.0 stars

_— Marsel H._

[Read full review](https://www.g2.com/survey_responses/netmera-review-13085031)

#### What Are G2 Users Discussing About Netmera?

- [What is Netmera used for?](https://www.g2.com/discussions/what-is-netmera-used-for)

### [Lead Liaison](https://www.g2.com/products/lead-liaison/reviews)

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

**Average Rating:** 4.6/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Lead Liaison?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lead Liaison?

- **Seller:** [Lead Liaison](https://www.g2.com/sellers/lead-liaison)
- **Year Founded:** 2008
- **HQ Location:** Allen, TX
- **Twitter:** @leadliaison  
677 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b586e89762ceb661eed96a8bd75090adf7a1dd52b40c0b2c61c8b57ad39036fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F573074%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 53% Small, 32% Medium

#### What Do G2 Reviewers Say About Lead Liaison?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Lead Liaison **easy to use** , benefiting from its fast setup and seamless integration with existing systems.
- Users appreciate the **easy implementation** of Lead Liaison, enjoying a streamlined setup that enhances their workflow efficiency.
- Users appreciate the **easy setup** of Lead Liaison, making the installation process quick and hassle-free.
- Users love the **customizable workflows** of Lead Liaison, enhancing B2B lead management and demand generation effortlessly.
- Users appreciate the **seamless integrations** of Lead Liaison, enhancing their sales and marketing workflows effectively.

##### Cons

- Users find the **inefficiency** in lead management frustrating due to excessive approvals and lack of autonomy for regional teams.
- Users find the **limited customization** frustrating, as regional teams lack autonomy for essential modifications and workflows.
- Users find the **lack of regional admin autonomy** time-consuming, delaying essential adjustments and affecting lead management efficiency.
- Users criticize the **workflow issues** due to lack of regional autonomy, leading to delays and inefficiencies in lead management.

#### What Are Recent G2 Reviews of Lead Liaison?

**["Best software for Visitor tracking and Marketing Automation"](https://www.g2.com/survey_responses/lead-liaison-review-8199470)**

**Rating:** 4.0/5.0 stars

_— Azaruddin S._

[Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8199470)

**["Fast"](https://www.g2.com/survey_responses/lead-liaison-review-8346030)**

**Rating:** 4.0/5.0 stars

_— Angela J._

[Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8346030)

### [Makesbridge](https://www.g2.com/products/makesbridge/reviews)

Makesbridge is an established best-of-breed solution used by thousands of users around the globe. Use the platform for simple mass email shots, advanced B2C emailing to millions per day, sales automation, or marketing automation. Testimonials say we're an improvement for MailChimp and Marketo if you need power at the right price with world-class support. Whether your looking for simple email or advanced marketing automation, Makesbridge is a best-of-breed option. Makesbridge plays nicely with Salesforce, Netsuite, G-Suite, and thousands of other cloud based CRMs.

**Average Rating:** 4.3/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Makesbridge?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Makesbridge?

- **Seller:** [Makesbridge](https://www.g2.com/sellers/makesbridge)
- **Year Founded:** 2001
- **HQ Location:** Saratoga Village, CA
- **Twitter:** @makesbridge  
1,620 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aad6871dc57cf9a5d123a03ae52dcba1a9167d4d578a483bb4cd1053bbb3d9db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2003423%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Small, 24% Medium

#### What Do G2 Reviewers Say About Makesbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of Makesbridge, enhancing productivity with seamless integration and powerful features.
- Users praise Makesbridge for its **all-in-one email marketing capabilities** , streamlining automation and analytics for B2B teams.
- Users value the **all-in-one marketing automation** features of Makesbridge, enhancing efficiency for B2B teams without clunky add-ons.
- Users appreciate the **easy setup** of Makesbridge, which enhances their marketing efficiency and automation.
- Users appreciate the **all-in-one marketing automation** platform of Makesbridge, seamlessly integrating essential tools for B2B teams.

##### Cons

- Users express frustration with **dashboard issues** , citing limited customization and rigidity in reporting and analytics tools.
- Users express frustration with **export limitations** , as advanced reporting tools lack customization and require extra formatting work.
- Users express frustration with the **limited customization** of dashboards, hindering their ability to track key B2B metrics effectively.
- Users find Makesbridge suitable for mid-range companies, but indicate **limitations for larger organizations** in its capabilities.

#### What Are Recent G2 Reviews of Makesbridge?

**["Efficient Marketing Automation and Data Management Platform"](https://www.g2.com/survey_responses/makesbridge-review-12122427)**

**Rating:** 4.5/5.0 stars

_— Charles P._

[Read full review](https://www.g2.com/survey_responses/makesbridge-review-12122427)

**["Versatile Marketing Tool with Seamless Integration"](https://www.g2.com/survey_responses/makesbridge-review-12272757)**

**Rating:** 4.5/5.0 stars

_— pooja p._

[Read full review](https://www.g2.com/survey_responses/makesbridge-review-12272757)

#### What Are G2 Users Discussing About Makesbridge?

- [What is Makesbridge used for?](https://www.g2.com/discussions/what-is-makesbridge-used-for)

### [Keap](https://www.g2.com/products/thryv-keap/reviews)

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

**Average Rating:** 3.8/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Keap?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Keap?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®
- **Ownership:** NASDAQ: THRY

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 27% Medium

#### What Do G2 Reviewers Say About Keap?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of automation** in Keap, enabling effective task management and seamless campaign execution.
- Users love Keap's **advanced automation features** , enabling efficient management of marketing campaigns and client communication.
- Users value the **ease of use** of Keap, praising its intuitive design and seamless setup for managing tasks.
- Users appreciate the **automation efficiency** of Keap, simplifying tasks like reminders and client management seamlessly.
- Users value the **automation capabilities** of Keap, appreciating its efficiency in managing marketing tasks seamlessly.

##### Cons

- Users find Keap's **complexity** challenging, particularly for those with fewer contacts or new to the platform.
- Users find Keap to be **quite expensive** compared to competitors, which has led some to seek alternatives.
- Users find **lack of flexibility** in Keap, requiring significant effort and resources for effective customization.
- Users find the **learning curve steep** with Keap, requiring significant effort to fully utilize its capabilities.
- Users find **limitations in flexibility** for invoicing, making it less suitable for small companies or entrepreneurs.

#### What Are Recent G2 Reviews of Keap?

**["Powerful Automation with Ease, but Pricey"](https://www.g2.com/survey_responses/keap-review-12720086)**

**Rating:** 4.5/5.0 stars

_— karan k._

[Read full review](https://www.g2.com/survey_responses/keap-review-12720086)

**["Seamless Business Automation and CRM Efficiency"](https://www.g2.com/survey_responses/keap-review-12701290)**

**Rating:** 4.5/5.0 stars

_— SHEMEKA J._

[Read full review](https://www.g2.com/survey_responses/keap-review-12701290)

#### What Are G2 Users Discussing About Keap?

- [What is KEAP?](https://www.g2.com/discussions/what-is-keap)

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Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.

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