# Best Marketing Automation Software with B2B Capabilities - Page 2

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### LinkSquares

LinkSquares is a type of contract lifecycle management (CLM) solution designed to help users transform static contracts into dynamic business assets. This all agentic AI-powered platform enables organizations to gain deeper insights into their contractual agreements, minimize associated risks, and drive strategic value throughout their operations. With a robust architecture that leverages advanced artificial intelligence, LinkSquares redefines how businesses manage their contracts, making the process more efficient and integrated. Targeted primarily at legal teams and business professionals, LinkSquares caters to organizations of various sizes, including notable clients such as DraftKings, ProPharma, and TIME. The platform is particularly beneficial for teams that handle a high volume of contracts and require a streamlined approach to contract management. By providing tools that facilitate drafting, redlining, and analyzing contracts, LinkSquares empowers users to focus on strategic decision-making rather than getting bogged down in operational tasks. One of the key features of LinkSquares is its agentic architecture, which allows the platform to understand contracts in context. This capability enables users to execute necessary actions throughout the contract lifecycle via a natural language interface. Legal teams can easily assess risks, trigger workflows, and manage obligations all within a single system. The platform also offers post-signature analysis, allowing users to evaluate contracts after they have been executed, ensuring that all obligations are met and risks are mitigated. LinkSquares adds significant value by shifting the focus from merely managing contracts to leveraging them as strategic business tools. This transformation leads to faster decision-making processes and a reduction in risk exposure. By automating routine tasks and providing actionable insights, LinkSquares allows teams to allocate more time to high-impact strategic initiatives. The result is a more agile and informed approach to contract management that aligns with broader business goals. Overall, LinkSquares stands out in the CLM category by combining advanced AI capabilities with a user-friendly interface, making it easier for organizations to harness the power of their contracts. This innovative platform not only enhances operational efficiency but also supports businesses in navigating the complexities of contract management in an increasingly dynamic environment.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T13%3A33%3A11Z&secure%5Bdisplayable_resource_id%5D=4&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=59442&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59442&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Ffilters%255BTarget%2BMarket%255D%255B%255D%3D1%26page%3D2&secure%5Btoken%5D=b3efc7430b0d218f1c0b72813097b7d51f9c93c2187f5efe148b75f2ebe4d1f9&secure%5Burl%5D=https%3A%2F%2Flinksquares.com%2Fdemo-request%2F%3Fdcid%3D701UI00000W69xZYAR&secure%5Burl_type%5D=book_demo)

### [eTrigue](https://www.g2.com/products/etrigue/reviews)

eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up.

**Average Rating:** 4.3/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate eTrigue?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind eTrigue?

- **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue)
- **Year Founded:** 2011
- **HQ Location:** San Jose, CA
- **Twitter:** @etrigue  
3,594 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7c5b0c234ee21f69a322c569f18ce91af4ea107ee90305eef183fe916f24afc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F452471%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Small, 35% Medium

#### What Do G2 Reviewers Say About eTrigue?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive marketing automation** of eTrigue, enhancing lead nurturing and campaign management effectively.
- Users appreciate the **ease of use** of eTrigue, thanks to intuitive setup and user-friendly data analysis tools.
- Users find the **easy setup** of eTrigue extremely helpful, allowing quick onboarding for anyone, regardless of tech skills.
- Users praise eTrigue for its **intuitive design** , simplifying campaign setup and fostering seamless CRM integration for enhanced usability.
- Users love eTrigue's **user-friendly interface** , making setup and data analysis effortless even for non-tech-savvy team members.

##### Cons

- Users face **dashboard issues** with limited customization and a steep learning curve, impacting overall user experience.
- Users feel the **limited customization** options hinder effective lead scoring tailored to their specific business needs.
- Users find eTrigue’s interface **not intuitive** , with a steep learning curve and outdated reporting features hindering usability.
- Users find the **learning curve steep** at first, wishing for improved user-friendly reporting features and dashboards.
- Users find the **limited customization options** for lead scoring rules restrict their ability to tailor the experience to their needs.

#### What Are Recent G2 Reviews of eTrigue?

**["Intuitive Automation, Seamless CRM Integration"](https://www.g2.com/survey_responses/etrigue-review-12064755)**

**Rating:** 5.0/5.0 stars

_— Sisanda N._

[Read full review](https://www.g2.com/survey_responses/etrigue-review-12064755)

**["Enhanced Lead Scoring with User-Friendly Analytics"](https://www.g2.com/survey_responses/etrigue-review-12285300)**

**Rating:** 4.0/5.0 stars

_— Lopez G._

[Read full review](https://www.g2.com/survey_responses/etrigue-review-12285300)

#### What Are G2 Users Discussing About eTrigue?

- [What is eTrigue used for?](https://www.g2.com/discussions/what-is-etrigue-used-for)

### [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

**Average Rating:** 3.9/5.0

**Total Reviews:** 589

#### How Do G2 Users Rate Oracle Eloqua?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Oracle Eloqua?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Large, 37% Medium

#### What Do G2 Reviewers Say About Oracle Eloqua?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns.
- Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns.
- Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms.
- Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns.
- Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability.

##### Cons

- Users find the **learning curve steep** and often need additional admin support for complex tasks.
- Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability.
- Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features.
- Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met.
- Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives.

#### What Are Recent G2 Reviews of Oracle Eloqua?

**["Robust automation for complex global workflows"](https://www.g2.com/survey_responses/oracle-eloqua-review-9791572)**

**Rating:** 5.0/5.0 stars

_— Erick J._

[Read full review](https://www.g2.com/survey_responses/oracle-eloqua-review-9791572)

**["Very Helpful for Automating B2B Operations"](https://www.g2.com/survey_responses/oracle-eloqua-review-12462856)**

**Rating:** 5.0/5.0 stars

_— Prajwal B._

[Read full review](https://www.g2.com/survey_responses/oracle-eloqua-review-12462856)

#### What Are G2 Users Discussing About Oracle Eloqua?

- [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment

### [Manago AI](https://www.g2.com/products/manago-ai/reviews)

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

**Average Rating:** 4.4/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Manago AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Manago AI?

- **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai)
- **Year Founded:** 2011
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Automation Specialist, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs.
- Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
- Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
- Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively.
- Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency.

##### Cons

- Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup.
- Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively.
- Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access.
- Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly.
- Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools.

#### What Are Recent G2 Reviews of Manago AI?

**["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615)

**["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320)

#### What Are G2 Users Discussing About Manago AI?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### [SimplyCast 360](https://www.g2.com/products/simplycast-360/reviews)

SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

**Average Rating:** 4.3/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate SimplyCast 360?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SimplyCast 360?

- **Seller:** [simplycast](https://www.g2.com/sellers/simplycast)
- **Year Founded:** 2009
- **HQ Location:** Dartmouth, CA
- **Twitter:** @simplycast  
38,831 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69eae9fedfec33118b7cf96647f41a01d9ee7541ca18e6c0caa5ee0b942e9bdc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplycast%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 38% Medium

#### What Do G2 Reviewers Say About SimplyCast 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **customizability** of SimplyCast 360, enabling impactful email blasts and tailored newsletters effortlessly.
- Users value the **customization options** in SimplyCast 360, allowing for impactful email blasts and personalized newsletters.
- Users enjoy the **ease of creation** for impactful email blasts and customizable newsletters with SimplyCast 360.
- Users find **easy creation** of impactful email blasts and customizable newsletters a significant advantage of SimplyCast 360.
- Users find the **easy implementation** of SimplyCast 360 excellent for creating customized email campaigns effortlessly.

##### Cons

- Users experience **delays** in loading and saving on SimplyCast 360, leading to frustration and reduced productivity.
- Users experience frustrating **performance issues** with delays in loading and saving, impacting overall productivity.
- Users find the **slow loading** times frustrating, which negatively impacts their overall productivity on the platform.
- Users experience **slow performance** with SimplyCast 360, facing frustrating delays that hinder productivity.
- Users experience **significant delays** in loading and saving, leading to frustrations that hinder overall productivity.

#### What Are Recent G2 Reviews of SimplyCast 360?

**["Effortless Client Communication and Marketing Insights"](https://www.g2.com/survey_responses/simplycast-360-review-12596375)**

**Rating:** 5.0/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/simplycast-360-review-12596375)

**["automation platform designed help businesses manage their marketing efforts across multiple channels"](https://www.g2.com/survey_responses/simplycast-360-review-11082554)**

**Rating:** 5.0/5.0 stars

_— Heinz K._

[Read full review](https://www.g2.com/survey_responses/simplycast-360-review-11082554)

#### What Are G2 Users Discussing About SimplyCast 360?

- [What is SimplyCast 360 used for?](https://www.g2.com/discussions/what-is-simplycast-360-used-for)

### [VBOUT](https://www.g2.com/products/vbout/reviews)

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.

**Average Rating:** 4.7/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate VBOUT?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind VBOUT?

- **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @vboutcom  
1,782 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2badea79e5c272fc18ccf645908351eaaed0aa6eefe939f74bf6c0bbefabe5e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2951785%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small, 10% Medium

#### What Do G2 Reviewers Say About VBOUT?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how VBOUT allows them to create **landing pages and email sequences quickly and easily** , enhancing marketing efficiency.
- Users value the **automation efficiency** of VBOUT, streamlining their sales funnels with consistent updates and improvements.
- Users commend the **outstanding customer support** of VBOUT, noting its effectiveness in addressing marketing needs.
- Users value the **ease of use** of VBOUT for quickly creating landing pages and email sequences.
- Users value the **easy creation** of landing pages and email sequences with VBOUT, enhancing their marketing efficiency.

##### Cons

- Users find the **email sending caps** restrictive, limiting effective campaign management for larger businesses.
- Users find the **email sending caps limiting** , which can hinder large campaign efforts and overall effectiveness.
- Users find the **complex usage** of VBOUT challenging, despite its adequacy for basic landing page needs.
- Users find VBOUT's **email sending caps** restrictive, hindering larger campaigns compared to other market options.
- Users find the **inefficient email sending limits** restrictive for managing large campaigns effectively with VBOUT.

#### What Are Recent G2 Reviews of VBOUT?

**["All-in-One Marketing Platform That’s Easy to Use and Saves Time"](https://www.g2.com/survey_responses/vbout-review-10069277)**

**Rating:** 4.5/5.0 stars

_— Ammar Ihsan N._

[Read full review](https://www.g2.com/survey_responses/vbout-review-10069277)

**["Tailored Automation for Small Teams, Needs Better Integrations"](https://www.g2.com/survey_responses/vbout-review-12984203)**

**Rating:** 4.0/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/vbout-review-12984203)

#### What Are G2 Users Discussing About VBOUT?

- [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

### [Dashly](https://www.g2.com/products/dashly/reviews)

Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Dashly?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dashly?

- **Seller:** [Dashly](https://www.g2.com/sellers/dashly)
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @dashly  
39 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a7949e84f2c2332c76d5b1de12103fbdc412b33c9a12a1ba4891394ee1de2c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18558027%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 90% Small, 10% Medium

#### What Do G2 Reviewers Say About Dashly?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **automation speed** of Dashly, enabling quick setup for bots and effective lead data collection.
- Users are impressed by the **automation efficiency** of Dashly, enabling quick bot setup and effective lead management.
- Users benefit from **quick automation features** that streamline user replies and enhance lead collection effectively.
- Users praise the **responsive support** of Dashly, enhancing their marketing metrics and revenue with customizable solutions.
- Users value the **user-friendly email marketing** of Dashly, noting improved metrics and revenue growth.

##### Cons

- Users find the interface **not intuitive** , but appreciate the helpful customer support for setup and customization.
- Users face challenges with **deletion issues** , finding it difficult to resolve problems independently.
- Users find **editing difficulties** challenging, often needing assistance to resolve problems effectively.
- Users face **email issues** with Dashly, particularly regarding newsletter deliverability challenges affecting communication effectiveness.
- Users struggle with **error issues** , finding it challenging to resolve problems independently and facing bugs in features.

#### What Are Recent G2 Reviews of Dashly?

**["A good product for support and marketing automation"](https://www.g2.com/survey_responses/dashly-review-10775054)**

**Rating:** 4.5/5.0 stars

_— Alex N._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10775054)

**["A chatbot for automatically answering simple questions from users about your site"](https://www.g2.com/survey_responses/dashly-review-10792412)**

**Rating:** 5.0/5.0 stars

_— Sabina V._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10792412)

#### What Are G2 Users Discussing About Dashly?

- [What is Dashly used for?](https://www.g2.com/discussions/what-is-dashly-used-for)

### [Actito](https://www.g2.com/products/actito/reviews)

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

**Average Rating:** 4.3/5.0

**Total Reviews:** 174

#### How Do G2 Users Rate Actito?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Actito?

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** www.ibexa.co
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 47% Medium, 34% Small

#### What Do G2 Reviewers Say About Actito?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool.
- Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management.
- Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts.
- Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals.
- Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective.

##### Cons

- Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors.
- Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability.
- Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive.
- Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity.
- Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors.

#### What Are Recent G2 Reviews of Actito?

**["Precise Customer Tracking and Powerful Automated Outreach"](https://www.g2.com/survey_responses/actito-review-12870721)**

**Rating:** 5.0/5.0 stars

_— Laverne N._

[Read full review](https://www.g2.com/survey_responses/actito-review-12870721)

**["Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder"](https://www.g2.com/survey_responses/actito-review-12853358)**

**Rating:** 4.5/5.0 stars

_— Naomi M._

[Read full review](https://www.g2.com/survey_responses/actito-review-12853358)

#### What Are G2 Users Discussing About Actito?

- [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for)

### [HCL Unica](https://www.g2.com/products/hcl-unica/reviews)

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

**Average Rating:** 4.2/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate HCL Unica?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HCL Unica?

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech  
425,043 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=956a02ad8dbfeae42d5674b0244526801e33ae7988583df05d94f7af84d4ede2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1756%2F&secure%5Burl_type%5D=linkedin_company_website)  
246,058 employees on LinkedIn®
- **Ownership:** NSE - National Stock Exchange of India

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Large, 27% Small

#### What Do G2 Reviewers Say About HCL Unica?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise HCL Unica for its **automation efficiency** , enabling streamlined operations and improved data-driven decision-making.
- Users highlight the **game-changing automation features** of HCL Unica, streamlining operations and enhancing strategic decision-making.
- Users value HCL Unica for its ability to enhance **customer engagement** through targeted, personalized marketing campaigns.
- Users value the **responsive customer support** of HCL Unica, enhancing their experience and resolving issues effectively.
- Users value the **engagement efficiency** of HCL Unica, significantly enhancing customer interactions and marketing success.

##### Cons

- Users face a steep learning curve due to the **expertise required** for setup and maintenance of HCL Unica.
- Users find the **learning curve steep** , requiring significant time and expertise to effectively set up HCL Unica.
- Users experience **inefficiency** with HCL Unica due to its complicated interface and high setup and maintenance costs.
- Users find HCL Unica's **interface not intuitive** , resulting in challenges for beginners navigating the system effectively.
- Users find the **time-consuming setup** of HCL Unica challenging, requiring significant effort and technical expertise.

#### What Are Recent G2 Reviews of HCL Unica?

**["Intuitive and Fast, Ideal for Efficient Advertising"](https://www.g2.com/survey_responses/hcl-unica-review-12064816)**

**Rating:** 5.0/5.0 stars

_— David F._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-12064816)

**["Unlocking Marketing Potential with HCL Unica"](https://www.g2.com/survey_responses/hcl-unica-review-11002847)**

**Rating:** 4.5/5.0 stars

_— Kenneth J._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-11002847)

#### What Are G2 Users Discussing About HCL Unica?

- [What is HCL Unica used for?](https://www.g2.com/discussions/what-is-hcl-unica-used-for) - 1 upvote

### [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews)

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

**Average Rating:** 4.3/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate emfluence Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind emfluence Marketing Platform?

- **Seller:** [emfluence](https://www.g2.com/sellers/emfluence)
- **Year Founded:** 2003
- **HQ Location:** Kansas City, MO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®
- **Ownership:** Private
- **Phone:** 816-472-4455

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Medium, 36% Small

#### What Are Recent G2 Reviews of emfluence Marketing Platform?

**["Robust Compliance and Streamlined B2B Marketing"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)**

**Rating:** 4.0/5.0 stars

_— Verified User in Medical Devices_

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)

**["Streamlined Marketing with GDPR Compliance"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)**

**Rating:** 4.5/5.0 stars

_— Landrum L._

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)

#### What Are G2 Users Discussing About emfluence Marketing Platform?

- [What are the benefits and drawbacks of using emfluence for your email marketing campaigns?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns)
- [What is emfluence Marketing Platform used for?](https://www.g2.com/discussions/what-is-emfluence-marketing-platform-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software)
- [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment
- [What does a marketing automation platform do?](https://www.g2.com/discussions/what-does-a-marketing-automation-platform-do)

### [RESUL](https://www.g2.com/products/resul/reviews)

RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant

**Average Rating:** 4.5/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate RESUL?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RESUL?

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1efcbb0a03d89df73436ec15e6408098061ed7df046777104821dc618636c3a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresulticks%2F&secure%5Burl_type%5D=linkedin_company_website)  
372 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Banking
- **Company Size:** 36% Small, 27% Large

#### What Do G2 Reviewers Say About RESUL?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly platform** of RESUL, making it simple to manage marketing campaigns effectively.
- Users appreciate the **intuitive interface** of RESUL, finding it easy to navigate and enhancing their overall experience.
- Users value RESUL for its **time-saving capabilities** , streamlining marketing efforts and enhancing overall workflow efficiency.
- Users commend RESUL’s **exceptional customer support** , noting its responsiveness and expertise in ensuring smooth setup and operation.
- Users find the **easy setup** of RESUL beneficial, contributing to a smooth onboarding experience and efficient use.

##### Cons

- Users find the **learning curve challenging** , needing more guidance to navigate RESUL's advanced features effectively.
- Users report **slow performance** with RESUL, especially when dealing with large datasets, affecting workflow and decision-making.
- Users face **inefficiencies** in RESUL due to hidden features and slow loading times, affecting their workflow and decision-making.
- Users face **integration issues** with RESUL, including a lack of API support and time-consuming initial setups.
- Users experience **slow loading times** for reports in RESUL, disrupting workflow and affecting decision-making efficiency.

#### What Are Recent G2 Reviews of RESUL?

**["Dedicated, Responsive Support That Makes SMS & WhatsApp Campaigns Effortless"](https://www.g2.com/survey_responses/resul-review-13095728)**

**Rating:** 5.0/5.0 stars

_— Siddhartha D._

[Read full review](https://www.g2.com/survey_responses/resul-review-13095728)

**["Extremely Supportive Team That Boosts Campaign Performance and Conversions"](https://www.g2.com/survey_responses/resul-review-13190832)**

**Rating:** 4.0/5.0 stars

_— Vinay J._

[Read full review](https://www.g2.com/survey_responses/resul-review-13190832)

### [Webmecanik Automation](https://www.g2.com/products/webmecanik-automation/reviews)

Webmecanik Automation is a French marketing automation solution designed to automate the acquisition, nurturing, and retention of your contacts within a single platform, while ensuring GDPR compliance and data sovereignty. As a European alternative to American marketing solutions, it gives you full control over your data without compromising on innovation or performance. With its built-in agentic AI and advanced features, you can create personalized customer journeys, orchestrate multichannel campaigns, and optimize every interaction to generate more qualified leads, accelerate conversions, and create lasting alignment between marketing and sales. Connect all of your business applications to unify customer data at every touchpoint. Just like a CDP, you get a single, complete view of every contact, turning your data into a true growth engine.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Webmecanik Automation?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Webmecanik Automation?

- **Seller:** [Webmecanik](https://www.g2.com/sellers/webmecanik)
- **Year Founded:** 2015
- **HQ Location:** Annecy, FR
- **Twitter:** @Webmecanik\_FR  
2,750 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3411511c414bc7b9007b4a7c3c18b60730af5d87613ad3a8ea5ae01c55415550&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebmecanik%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 47% Small, 40% Medium

#### What Are Recent G2 Reviews of Webmecanik Automation?

**["Easy Marketing Automation for Email Campaigns, Leads, and Engagement Tracking"](https://www.g2.com/survey_responses/webmecanik-automation-review-12661205)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/webmecanik-automation-review-12661205)

**["Streamlined QC Workflows with GDPR Compliance"](https://www.g2.com/survey_responses/webmecanik-automation-review-13228708)**

**Rating:** 4.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/webmecanik-automation-review-13228708)

#### What Are G2 Users Discussing About Webmecanik Automation?

- [What is Webmecanik Automation used for?](https://www.g2.com/discussions/what-is-webmecanik-automation-used-for)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### [Genoo](https://www.g2.com/products/genoo/reviews)

Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate Genoo?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Genoo?

- **Seller:** [Genoo, LLC](https://www.g2.com/sellers/genoo-llc)
- **Year Founded:** 2008
- **HQ Location:** Minneapolis, MN
- **Twitter:** @GenooMarketing  
1,154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deb0d3d09a4f65b65f99aa691916fcea142603dddf8df898d3b675741b55b96b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenoo-llc&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®
- **Phone:** +1 (763) 383-6081

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 47% Small, 39% Medium

#### What Do G2 Reviewers Say About Genoo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Genoo, enabling quick setup and efficient compliance for regional marketing efforts.
- Users value the **easy creation process** with Genoo, enabling quick setup for compliant, localized campaigns.
- Users appreciate the **easy setup** of Genoo, enabling quick compliance and efficient regional campaign creation.
- Users find Genoo's **Email Marketing** highly effective for managing emails, scores, and surveys seamlessly.
- Users value the **flexibility in custom call flow setup** , effectively catering to diverse business requirements.

##### Cons

- Users find Genoo's **limited customization** frustrating, as it restricts the creation of specific regional KPIs for marketing needs.
- Users dislike Genoo's **standardized KPI library** which limits customization for regional business goals, complicating KPI calculations.

#### What Are Recent G2 Reviews of Genoo?

**["Robust Marketing Automation with Compliance at Its Core"](https://www.g2.com/survey_responses/genoo-review-12287727)**

**Rating:** 4.0/5.0 stars

_— Kendall G._

[Read full review](https://www.g2.com/survey_responses/genoo-review-12287727)

**["Seamlessly Manages Leads, Needs Improved Scoring"](https://www.g2.com/survey_responses/genoo-review-12930520)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/genoo-review-12930520)

#### What Are G2 Users Discussing About Genoo?

- [What is Genoo used for?](https://www.g2.com/discussions/what-is-genoo-used-for)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Di C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

Below are the top-rated Marketing Automation Software with B2B capabilities, as verified by G2’s Research team. Real users have identified B2B as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.

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