# Best Marketing Automation Software for Small Business - Page 6

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=43119&focus%5B%5D=88175&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=customer-io&segment=small-business)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T10%3A46%3A39Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business%3Fattributes%255B1%255D%3D2%26page%3D6%26selected_view%3Dgrid&secure%5Btoken%5D=913deb05f20cdb5d507dce11a2f7ed34157fc67386a55ab4df206aca4e259bfc&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [Pingback: Marketing for builders](https://www.g2.com/products/pingback-marketing-for-builders/reviews)

Pingback is a comprehensive marketing automation platform designed to streamline the marketing and sales processes for businesses of all sizes. It enables users to plan, create, and monitor their marketing activities in a centralized environment, enhancing efficiency and effectiveness. Key Features and Functionality: - Intelligent Automations: Automate repetitive marketing tasks, allowing teams to focus on strategic initiatives. - Multichannel Campaigns: Execute campaigns across various channels, including email and WhatsApp, ensuring a broader reach. - Real-Time Insights: Access up-to-date analytics to measure campaign performance and make data-driven decisions. - Customizable Forms: Create tailored forms to capture leads and gather customer information effectively. - CRM Integration: Manage customer relationships seamlessly with an integrated CRM system. - Educational Resources: Utilize a wealth of educational content to enhance marketing strategies and team knowledge. Primary Value and Solutions Provided: Pingback addresses the challenges of fragmented marketing efforts by offering a unified platform that simplifies task management, data integration, and campaign execution. By automating routine processes and providing real-time insights, it empowers businesses to optimize their marketing strategies, improve lead conversion rates, and achieve sustainable growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Pingback: Marketing for builders?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Pingback: Marketing for builders?

- **Seller:** [Pingback](https://www.g2.com/sellers/pingback)
- **Year Founded:** 2020
- **HQ Location:** Middletown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cdc91415bb61d1c1a1c2718265b6f7dbd4e0b4113f05ccce486ee9348001327c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpingbackinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Pingback: Marketing for builders?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation features** of Pingback for streamlining marketing efforts with seamless WhatsApp and CRM integration.
- Users appreciate the **automation capabilities** of Pingback, enhancing efficiency in Marketing, CRM, WhatsApp, and Email marketing.
- Users love the **seamless integrations** of Pingback, enhancing automation and CRM capabilities with WhatsApp connectivity.
- Users love the **marketing automation** features of Pingback, streamlining tasks across CRM, WhatsApp, and email marketing.

#### What Are Recent G2 Reviews of Pingback: Marketing for builders?

**["Automations and WhatsApp Integration Make This a Standout Tool"](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976453)**

**Rating:** 5.0/5.0 stars

_— João Henrique C._

[Read full review](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976453)

**["Essential Tool for Marketing and Builders"](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976455)**

**Rating:** 5.0/5.0 stars

_— Monalisa S._

[Read full review](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976455)

### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 220

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared  
1,470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,060 employees on LinkedIn®
- **Phone:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small, 36% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows.
- Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams.
- Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates.

##### Cons

- Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors.
- Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively.
- Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support.
- Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["LeadSquared’s Powerful Automation and Flexible Workflows, Backed by Exceptional Support"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)**

**Rating:** 5.0/5.0 stars

_— Padmasree K._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)

**["LeadSquared Fits Our Small Business Perfectly with Customization and Great Guidance"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046)**

**Rating:** 5.0/5.0 stars

_— Joshua D._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

### [Manychat](https://www.g2.com/products/manychat/reviews)

Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is.

**Average Rating:** 4.5/5.0

**Total Reviews:** 151

#### How Do G2 Users Rate Manychat?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Manychat?

- **Seller:** [ManyChat](https://www.g2.com/sellers/manychat)
- **Year Founded:** 2016
- **HQ Location:** Palo Alto, US
- **Twitter:** @ManyChatHQ  
3,747 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ef3801e651bd8830c57841dcfa85d4ed3b3aeac3af81b59430dff194590a20c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11058494%2F&secure%5Burl_type%5D=linkedin_company_website)  
558 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 87% Small, 10% Medium

#### What Do G2 Reviewers Say About Manychat?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** in Manychat, enabling quick setup and personalized customer interactions effortlessly.
- Users love the **automation features** of Manychat, finding it user-friendly and time-saving for managing interactions.
- Users appreciate the **ease of automation** with ManyChat, enhancing response rates and saving valuable time.
- Users admire the **user-friendly and intuitive features** of Manychat, enhancing client engagement and streamlining communication effortlessly.
- Users find Manychat **extremely user-friendly** , simplifying automations and enhancing client engagement effortlessly.

##### Cons

- Users find Manychat's **limited features** restrictive, especially on the free plan, leading to frustration and confusion.
- Users feel Manychat is **expensive** , particularly for smaller businesses, and suggest more affordable pricing options.
- Users express dissatisfaction with **poor customer support** and unresponsive help links, complicating troubleshooting efforts.
- Users report **missing features** in Manychat, leading to frustrations with integrations and support availability.
- Users find the **pricing structure inflexible** , limiting access for smaller businesses or individuals on a budget.

#### What Are Recent G2 Reviews of Manychat?

**["Streamlined Instagram DM Automation, Saves Hours Weekly"](https://www.g2.com/survey_responses/manychat-review-12461079)**

**Rating:** 5.0/5.0 stars

_— Jordan G._

[Read full review](https://www.g2.com/survey_responses/manychat-review-12461079)

**["Streamlined Client Interaction with Robust Automation"](https://www.g2.com/survey_responses/manychat-review-12832287)**

**Rating:** 5.0/5.0 stars

_— Felipe C._

[Read full review](https://www.g2.com/survey_responses/manychat-review-12832287)

#### What Are G2 Users Discussing About Manychat?

- [Is many chat free?](https://www.g2.com/discussions/is-many-chat-free)
- [What is ManyChat app?](https://www.g2.com/discussions/what-is-manychat-app)
- [What is ManyChat?](https://www.g2.com/discussions/what-is-manychat) - 1 comment, 1 upvote
- [What is ManyChat used for?](https://www.g2.com/discussions/what-is-manychat-used-for)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Di C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 332

#### How Do G2 Users Rate Adobe Campaign?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Campaign?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small, 34% Medium

#### What Do G2 Reviewers Say About Adobe Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
- Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
- Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
- Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.

##### Cons

- Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
- Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
- Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
- Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.

#### What Are Recent G2 Reviews of Adobe Campaign?

**["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)**

**Rating:** 4.0/5.0 stars

_— Victor F._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

**["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)**

**Rating:** 5.0/5.0 stars

_— Jayasri J R._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

### [Act!](https://www.g2.com/products/act/reviews)

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

**Average Rating:** 3.9/5.0

**Total Reviews:** 506

#### How Do G2 Users Rate Act!?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act!?

- **Seller:** [Act!](https://www.g2.com/sellers/act)
- **Company Website:** www.act.com
- **Year Founded:** 1987
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @ActCRM  
5,296 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4786e3db3f1595a57fa4d296d36a512c5798795d8ad44575fe2c8463bee23a11&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F77772%2F&secure%5Burl_type%5D=linkedin_company_website)  
216 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About Act!?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data.
- Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts.
- Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance.
- Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data.
- Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity.

##### Cons

- Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction.
- Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools.
- Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation.
- Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks.
- Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly.

#### What Are Recent G2 Reviews of Act!?

**["Managing contacts, opportunities, and follow-ups with the right context"](https://www.g2.com/survey_responses/act-review-13108958)**

**Rating:** 4.5/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/act-review-13108958)

**["Good Visibility Across Contacts, Activities, and Follow-Ups"](https://www.g2.com/survey_responses/act-review-12945733)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/act-review-12945733)

#### What Are G2 Users Discussing About Act!?

- [What is Act! used for?](https://www.g2.com/discussions/what-is-act-used-for)

### [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews)

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Leadfwd?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadfwd?

- **Seller:** [LeadFWD](https://www.g2.com/sellers/leadfwd)
- **Year Founded:** 2006
- **HQ Location:** Staten Island, NY
- **Twitter:** @INBOX25  
1,969 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7f1ec60642e0138a4922b6fd0387feb7859d1adf70612aa18a572fedb1360da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3078106%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 59% Small, 32% Medium

#### What Do G2 Reviewers Say About Leadfwd?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive setup and ease of use** of Leadfwd, enabling efficient prospecting and campaign management.
- Users praise Leadfwd for its **effective lead generation** through advanced targeting and AI-driven personalization.
- Users value the **automation capabilities** of Leadfwd, allowing effortless and efficient outreach across multiple platforms.
- Users find the **easy setup** of Leadfwd highly beneficial, allowing for quick onboarding and seamless integration.
- Users value the **inbox warm-up and deliverability features** of Leadfwd, ensuring effective and hassle-free email campaigns.

##### Cons

- Users experience **slow performance** with Leadfwd, especially when handling large datasets, leading to lag and freezing issues.
- Users find the **cluttered UI** can hinder reporting and negatively impact their overall experience with Leadfwd.
- Users find the **difficult setup** of LeadFwd challenging, but appreciate the excellent support and documentation provided.
- Users face **editing difficulties** due to slow load times with large datasets, leading to lag and freezing issues.
- Users frequently experience **editing issues** due to slow load times for large datasets, impacting their workflow significantly.

#### What Are Recent G2 Reviews of Leadfwd?

**["Fantastic Tool for Lead Generation"](https://www.g2.com/survey_responses/leadfwd-review-11219304)**

**Rating:** 5.0/5.0 stars

_— Sheldon S._

[Read full review](https://www.g2.com/survey_responses/leadfwd-review-11219304)

**["Revolutionized Our B2B Prospecting and Personalization"](https://www.g2.com/survey_responses/leadfwd-review-12287570)**

**Rating:** 4.0/5.0 stars

_— Oswald C._

[Read full review](https://www.g2.com/survey_responses/leadfwd-review-12287570)

#### What Are G2 Users Discussing About Leadfwd?

- [What is Leadfwd used for?](https://www.g2.com/discussions/what-is-leadfwd-used-for) - 1 comment

### [Sendlane](https://www.g2.com/products/sendlane/reviews)

Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required!

**Average Rating:** 4.6/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate Sendlane?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sendlane?

- **Seller:** [Sendlane](https://www.g2.com/sellers/sendlane)
- **Year Founded:** 2013
- **HQ Location:** San Diego, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ac6387602c80ec09f2a8f35d1a0bd9707ad3da80fe88e7d4ff2805ae9bbd00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6587421%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 76% Small, 22% Medium

#### What Do G2 Reviewers Say About Sendlane?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Sendlane's **automation and personalization capabilities** , enhancing engagement and streamlining marketing processes effectively.
- Users commend Sendlane's **exceptional customer support** , noting their high responsiveness and helpful assistance at all times.
- Users value Sendlane's **automation efficiency** , enhancing engagement and conversions with personalized campaigns effortlessly.
- Users value Sendlane's **automation features** , enhancing engagement through personalized campaigns and behavior-driven triggers.
- Users appreciate the **ease of use** of Sendlane, thanks to its intuitive design and simple setup process.

##### Cons

- Users find Sendlane **quite expensive** , making it less accessible for startups and small businesses.
- Users express frustration with **poor reporting** capabilities, limiting their ability to gain deeper insights into performance.
- Users face **campaign issues** with Sendlane, including international SMS limits and delayed pre-scheduled campaigns.
- Users note that **feature improvements** are needed, particularly for simpler setups and better reporting capabilities.
- Users find the **inefficient user interface** cluttered and challenging, especially as campaigns scale and options are limited.

#### What Are Recent G2 Reviews of Sendlane?

**["Streamlined Email + SMS Marketing with Intuitive Automation and Real-Time Segmentation"](https://www.g2.com/survey_responses/sendlane-review-12694427)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/sendlane-review-12694427)

**["Streamlined Client Outreach with Strong Segmentation, Needs Better Integrations"](https://www.g2.com/survey_responses/sendlane-review-12963751)**

**Rating:** 4.5/5.0 stars

_— Camposano S._

[Read full review](https://www.g2.com/survey_responses/sendlane-review-12963751)

#### What Are G2 Users Discussing About Sendlane?

- [What is Ontraport com?](https://www.g2.com/discussions/what-is-ontraport-com)
- [How much is GetResponse?](https://www.g2.com/discussions/how-much-is-getresponse)
- [What is marketing automation software?](https://www.g2.com/discussions/what-is-marketing-automation-software)
- [Why is Sendlane so expensive?](https://www.g2.com/discussions/why-is-sendlane-so-expensive)

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [Kizen](https://www.g2.com/products/kizen/reviews)

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

**Average Rating:** 4.4/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Kizen?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Kizen?

- **Seller:** [KIZEN](https://www.g2.com/sellers/kizen)
- **Year Founded:** 2018
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c2244e4e1eea36e72bcbb0e0a2c00a426f6c74df20ff6c4648fb3857e3361e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27108240%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Small, 31% Medium

#### What Do G2 Reviewers Say About Kizen?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Kizen, which simplifies workflow automation and centralizes essential customer data effortlessly.
- Users value the **seamless automation** capabilities of Kizen, enhancing workflow efficiency and simplifying customer engagement processes.
- Users appreciate Kizen's **automation efficiency** , streamlining workflows and centralizing customer data for enhanced productivity.
- Users appreciate the **automation features** of Kizen, which streamline workflows and reduce manual workloads effectively.
- Users value the **powerful automation features** of Kizen that simplify workflows and improve overall efficiency.

##### Cons

- Users find the **advanced configurations limiting** and struggle with making deeper adjustments effectively.
- Users find the **limited native integrations** with third-party tools hinder their desired seamless workflow.
- Users feel that **access restrictions** in Kizen limit advanced configurations, making deeper adjustments difficult and frustrating.
- Users find the **complex features** of Kizen can be limiting and challenging to navigate for deeper adjustments.
- Users find **feature limitations** in Kizen, making advanced configurations and deeper adjustments challenging to implement.

#### What Are Recent G2 Reviews of Kizen?

**["Great Platform for Automating Workflows and Managing Pipelines"](https://www.g2.com/survey_responses/kizen-review-13263572)**

**Rating:** 5.0/5.0 stars

_— Adil K._

[Read full review](https://www.g2.com/survey_responses/kizen-review-13263572)

**["Intuitive, High-Performance Automation With Seamless Integrations"](https://www.g2.com/survey_responses/kizen-review-12785032)**

**Rating:** 4.5/5.0 stars

_— talha a._

[Read full review](https://www.g2.com/survey_responses/kizen-review-12785032)

#### What Are G2 Users Discussing About Kizen?

- [What is Kizen used for?](https://www.g2.com/discussions/what-is-kizen-used-for)

### [Connectif](https://www.g2.com/products/connectif/reviews)

Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng

**Average Rating:** 4.8/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Connectif?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Connectif?

- **Seller:** [Connectif Artificial Intelligence](https://www.g2.com/sellers/connectif-artificial-intelligence)
- **Year Founded:** 2018
- **HQ Location:** Murcia, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d8dd5f0b0163267fca261a746da7609baa659234cb066d656406666414ec33a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnectif-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 23% Medium

#### What Do G2 Reviewers Say About Connectif?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of Connectif, enabling effective tracking and streamlined marketing strategy development.
- Users appreciate the **responsive customer support** of Connectif, which is always helpful and quick to resolve queries.
- Users find the **easy setup** of Connectif incredibly intuitive, facilitating daily use and personalization.
- Users find Connectif to be a **super intuitive platform** , making it easy to use and implement daily.
- Users appreciate the **powerful automation features** of Connectif, enabling effective tracking and strategy development through an intuitive dashboard.

##### Cons

- Users are frustrated by **campaign issues** arising from account pauses at usage limits, impacting growth and planning.
- Users find the **technical expertise required** for Connectif challenging, making implementation difficult without prior knowledge.
- Users face **integration issues** with Connectif, as not all data imports successfully during direct integrations.
- Users express concern about **poor customer support** during account reactivation, especially with usage limits impacting service continuity.

#### What Are Recent G2 Reviews of Connectif?

**["Automation and robust segmentation 100% adapted to the e-commerce environment"](https://www.g2.com/survey_responses/connectif-review-11188204)**

**Rating:** 4.5/5.0 stars

_— Gonzalo M._

[Read full review](https://www.g2.com/survey_responses/connectif-review-11188204)

**["With Connectif, the sky is the limit"](https://www.g2.com/survey_responses/connectif-review-11193306)**

**Rating:** 5.0/5.0 stars

_— Carla Ingeborg N._

[Read full review](https://www.g2.com/survey_responses/connectif-review-11193306)

#### What Are G2 Users Discussing About Connectif?

- [What is Connectif used for?](https://www.g2.com/discussions/what-is-connectif-used-for)

### [Revotas](https://www.g2.com/products/revotas/reviews)

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

**Average Rating:** 4.8/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Revotas?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 9.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Revotas?

- **Seller:** [Revotas](https://www.g2.com/sellers/revotas)
- **Year Founded:** 2009
- **HQ Location:** Boston, MA
- **Twitter:** @RevotasHQ  
58 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1982fe38fb09c2b1dc0ce406bcce908e239ea42b8f1b7d196479f8cc93a32ac0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevotas%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Textiles
- **Company Size:** 53% Medium, 47% Small

#### What Do G2 Reviewers Say About Revotas?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and reliable customer support** of Revotas, highlighting their professionalism and helpfulness.
- Users appreciate the **helpful and responsive support team** of Revotas, enhancing their daily workflow and productivity.
- Users value the **quick and reliable customer engagement** of Revotas, enhancing their marketing content production effectively.
- Users love the **ease of use** of Revotas, praising its flexibility for segmentation and helpful customer support.
- Users praise the **easy setup** of Revotas, appreciating its flexible usability and responsive support team.

##### Cons

- Users find the **complex reporting** screens challenging initially, impacting the ease of use for newcomers to Revotas.
- Users find the **dashboard issues** can hinder initial use, though it improves with familiarity over time.
- Users find the **reporting inadequate** , indicating a need for better integration and development in this area.
- Users find the **learning curve steep** for some reporting screens, requiring time to adapt before enjoying the benefits.
- Users note a **learning difficulty** with some reporting screens, requiring time to become familiar before effective use.

#### What Are Recent G2 Reviews of Revotas?

**["Performance Marketing Specialist"](https://www.g2.com/survey_responses/revotas-review-11221784)**

**Rating:** 5.0/5.0 stars

_— Ömer Y._

[Read full review](https://www.g2.com/survey_responses/revotas-review-11221784)

**["Professional, innovative and supportive"](https://www.g2.com/survey_responses/revotas-review-11228882)**

**Rating:** 4.5/5.0 stars

_— Cem S._

[Read full review](https://www.g2.com/survey_responses/revotas-review-11228882)

### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 46% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies.
- Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward.
- Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
- Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
- Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.

##### Cons

- Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex.
- Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
- Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses.
- Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
- Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews)

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

**Average Rating:** 4.3/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate emfluence Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind emfluence Marketing Platform?

- **Seller:** [emfluence](https://www.g2.com/sellers/emfluence)
- **Year Founded:** 2003
- **HQ Location:** Kansas City, MO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®
- **Ownership:** Private
- **Phone:** 816-472-4455

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Medium, 36% Small

#### What Are Recent G2 Reviews of emfluence Marketing Platform?

**["Robust Compliance and Streamlined B2B Marketing"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)**

**Rating:** 4.0/5.0 stars

_— Verified User in Medical Devices_

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)

**["Streamlined Marketing with GDPR Compliance"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)**

**Rating:** 4.5/5.0 stars

_— Landrum L._

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)

#### What Are G2 Users Discussing About emfluence Marketing Platform?

- [What are the benefits and drawbacks of using emfluence for your email marketing campaigns?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns)
- [What is emfluence Marketing Platform used for?](https://www.g2.com/discussions/what-is-emfluence-marketing-platform-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software)
- [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment
- [What does a marketing automation platform do?](https://www.g2.com/discussions/what-does-a-marketing-automation-platform-do)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

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