# Best Marketing Automation Software for Small Business - Page 5

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 510

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 510+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=43119&focus%5B%5D=88175&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=customer-io&segment=small-business)

**Sponsored**

### Userback

Userback is a user feedback and bug tracking software solution designed to help teams collect, understand, and act on product feedback from users and stakeholders. This platform is particularly beneficial for SaaS companies, product managers, developers, designers, and customer support teams, providing them with the necessary tools to gather contextual feedback directly from their web applications. The primary audience for Userback includes teams that are focused on enhancing their product offerings through user insights. By facilitating the collection of both internal and external feedback, Userback enables organizations to continuously refine their product experience. It supports various use cases such as user feedback, bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. The platform enriches feedback items with essential context, including screenshots, session data, automation rules, and integration workflows, allowing product teams to make informed decisions swiftly. Userback stands out in its category with a suite of key features tailored to streamline the feedback process. One of its notable functionalities is the visual feedback tools, which allow users to collect annotated screenshots, screen recordings, and comments directly within their application. This visual context aids teams in understanding user issues more clearly. Additionally, the bug reporting feature automatically captures console logs, browser details, events, and other technical metadata, facilitating a more efficient troubleshooting process. Another significant aspect of Userback is its session replay capability, which visualizes real user behavior, helping teams identify and address issues effectively. Customizable in-app surveys, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enable organizations to measure user sentiment and satisfaction accurately. The feature portal allows teams to manage, prioritize, and validate product ideas with their customer base, ensuring that development efforts align with user needs. Userback also incorporates smart automation to enhance productivity by automating tasks such as feedback assignment and setting due dates. Seamless integrations with popular tools like Jira, Slack, Intercom, ClickUp, and GitHub further streamline workflows. A browser extension is available for quick feedback capture from any website or web application. Userback offers a Free Plan with essential features, while its paid plans scale according to user needs, ensuring that all plans support unlimited feedback collection.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T17%3A35%3A35Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=18969&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18969&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business%3Fattributes%25255B1%25255D%3D1%26page%3D5%26selected_view%3Dgrid&secure%5Btoken%5D=eaba0bc5d453c07beab5d2ac5b4415349dd89a3d8aeebe6d7693ac949d8b5136&secure%5Burl%5D=https%3A%2F%2Fuserback.io%3Futm_source%3Dg2%26utm_medium%3Dmarketplace%26utm_campaign%3Dpaid&secure%5Burl_type%5D=custom_url)

### [Kizen](https://www.g2.com/products/kizen/reviews)

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

**Average Rating:** 4.4/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Kizen?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Kizen?

- **Seller:** [KIZEN](https://www.g2.com/sellers/kizen)
- **Year Founded:** 2018
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c2244e4e1eea36e72bcbb0e0a2c00a426f6c74df20ff6c4648fb3857e3361e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27108240%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Small, 31% Medium

#### What Do G2 Reviewers Say About Kizen?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Kizen, which simplifies workflow automation and centralizes essential customer data effortlessly.
- Users value the **seamless automation** capabilities of Kizen, enhancing workflow efficiency and simplifying customer engagement processes.
- Users appreciate Kizen's **automation efficiency** , streamlining workflows and centralizing customer data for enhanced productivity.
- Users appreciate the **automation features** of Kizen, which streamline workflows and reduce manual workloads effectively.
- Users value the **powerful automation features** of Kizen that simplify workflows and improve overall efficiency.

##### Cons

- Users find the **advanced configurations limiting** and struggle with making deeper adjustments effectively.
- Users find the **limited native integrations** with third-party tools hinder their desired seamless workflow.
- Users feel that **access restrictions** in Kizen limit advanced configurations, making deeper adjustments difficult and frustrating.
- Users find the **complex features** of Kizen can be limiting and challenging to navigate for deeper adjustments.
- Users find **feature limitations** in Kizen, making advanced configurations and deeper adjustments challenging to implement.

#### What Are Recent G2 Reviews of Kizen?

**["Intuitive, High-Performance Automation With Seamless Integrations"](https://www.g2.com/survey_responses/kizen-review-12785032)**

**Rating:** 4.5/5.0 stars

_— talha a._

[Read full review](https://www.g2.com/survey_responses/kizen-review-12785032)

**["Great Platform for Automating Workflows and Managing Pipelines"](https://www.g2.com/survey_responses/kizen-review-13263572)**

**Rating:** 5.0/5.0 stars

_— Adil K._

[Read full review](https://www.g2.com/survey_responses/kizen-review-13263572)

#### What Are G2 Users Discussing About Kizen?

- [What is Kizen used for?](https://www.g2.com/discussions/what-is-kizen-used-for)

### [Actito](https://www.g2.com/products/actito/reviews)

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

**Average Rating:** 4.3/5.0

**Total Reviews:** 174

#### How Do G2 Users Rate Actito?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Actito?

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** www.ibexa.co
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 47% Medium, 34% Small

#### What Do G2 Reviewers Say About Actito?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool.
- Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management.
- Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts.
- Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals.
- Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective.

##### Cons

- Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors.
- Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability.
- Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive.
- Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity.
- Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors.

#### What Are Recent G2 Reviews of Actito?

**["Precise Customer Tracking and Powerful Automated Outreach"](https://www.g2.com/survey_responses/actito-review-12870721)**

**Rating:** 5.0/5.0 stars

_— Laverne N._

[Read full review](https://www.g2.com/survey_responses/actito-review-12870721)

**["Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder"](https://www.g2.com/survey_responses/actito-review-12853358)**

**Rating:** 4.5/5.0 stars

_— Naomi M._

[Read full review](https://www.g2.com/survey_responses/actito-review-12853358)

#### What Are G2 Users Discussing About Actito?

- [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for)

### [OptiPub](https://www.g2.com/products/optipub/reviews)

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement.

**Average Rating:** 4.9/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate OptiPub?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 9.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind OptiPub?

- **Seller:** [OptiPub](https://www.g2.com/sellers/optipub)
- **Year Founded:** 2018
- **HQ Location:** Baltimore, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f21bf06ebb699fc2de84a5e8ac4125fdc6e53eb3849a3747ac9abef79f9d9306&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptipub%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing
- **Company Size:** 94% Small, 6% Medium

#### What Do G2 Reviewers Say About OptiPub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** from OptiPub, highlighting their expertise and responsiveness in resolving email challenges.
- Users highlight the **expertise in email deliverability** from OptiPub, significantly improving their email marketing effectiveness.
- Users commend the **extensive feature variety** of OptiPub, making it an invaluable all-in-one platform for publishing businesses.
- Users value the **exceptional responsiveness** of OptiPub, enhancing their email marketing effectiveness and support experience.
- Users value the **customizability** of OptiPub, enabling tailored solutions to meet unique business needs effectively.

##### Cons

- Users find a steep **learning curve** with OptiPub, requiring time and team effort to navigate effectively.
- Users experience **integration issues** with OptiPub, requiring patience due to ongoing development and learning curve challenges.
- Users note the **missing reporting features** in OptiPub, hampering efficiency and functionality until improvements are made.
- Users find the **not intuitive interface** requires a knowledgeable team to navigate effectively and ensure a smooth experience.
- Users find that **OptiPub is time-consuming** due to its integration and learning curve, requiring substantial patience.

#### What Are Recent G2 Reviews of OptiPub?

**["Intuitive AI Email Service"](https://www.g2.com/survey_responses/optipub-review-12643888)**

**Rating:** 5.0/5.0 stars

_— Cody A._

[Read full review](https://www.g2.com/survey_responses/optipub-review-12643888)

**["OptiPub Has Been a Huge Upgrade!"](https://www.g2.com/survey_responses/optipub-review-13068247)**

**Rating:** 5.0/5.0 stars

_— Kasio M._

[Read full review](https://www.g2.com/survey_responses/optipub-review-13068247)

### [Referrizer](https://www.g2.com/products/referrizer/reviews)

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

**Average Rating:** 4.6/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate Referrizer?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Referrizer?

- **Seller:** [Referrizer](https://www.g2.com/sellers/referrizer)
- **Year Founded:** 2013
- **HQ Location:** Miami, FL
- **Twitter:** @Referrizer  
1,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a9b3b8aff9a117d1467a101ac039ad1f5a54713dd7af497a1bafc3158f23896&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9288030%2F&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Health, Wellness and Fitness, Retail
- **Company Size:** 97% Small, 1% Large

#### What Do G2 Reviewers Say About Referrizer?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective client interaction** features, enhancing customer relationships and driving positive engagement.
- Users value the **easy customer outreach** and rapid accumulation of positive reviews with excellent support from Referrizer.
- Users value the **efficient and helpful customer support** from Referrizer, enhancing their overall experience positively.
- Users appreciate the **detailed explanations** of Referrizer, finding it highly effective and featuring a supportive staff.
- Users appreciate the **ease of learning** with Referrizer, thanks to detailed explanations and supportive staff.

#### What Are Recent G2 Reviews of Referrizer?

**["Referrizer has pleasantly surprised me!"](https://www.g2.com/survey_responses/referrizer-review-8071814)**

**Rating:** 5.0/5.0 stars

_— Lynne M._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-8071814)

**["Super helpful and user friendly"](https://www.g2.com/survey_responses/referrizer-review-10305898)**

**Rating:** 4.0/5.0 stars

_— Maria W._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-10305898)

#### What Are G2 Users Discussing About Referrizer?

- [What is Referrizer used for?](https://www.g2.com/discussions/what-is-referrizer-used-for)

### [eTrigue](https://www.g2.com/products/etrigue/reviews)

eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up.

**Average Rating:** 4.3/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate eTrigue?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind eTrigue?

- **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue)
- **Year Founded:** 2011
- **HQ Location:** San Jose, CA
- **Twitter:** @etrigue  
3,594 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7c5b0c234ee21f69a322c569f18ce91af4ea107ee90305eef183fe916f24afc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F452471%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Small, 35% Medium

#### What Do G2 Reviewers Say About eTrigue?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive marketing automation** of eTrigue, enhancing lead nurturing and campaign management effectively.
- Users appreciate the **ease of use** of eTrigue, thanks to intuitive setup and user-friendly data analysis tools.
- Users find the **easy setup** of eTrigue extremely helpful, allowing quick onboarding for anyone, regardless of tech skills.
- Users praise eTrigue for its **intuitive design** , simplifying campaign setup and fostering seamless CRM integration for enhanced usability.
- Users love eTrigue's **user-friendly interface** , making setup and data analysis effortless even for non-tech-savvy team members.

##### Cons

- Users face **dashboard issues** with limited customization and a steep learning curve, impacting overall user experience.
- Users feel the **limited customization** options hinder effective lead scoring tailored to their specific business needs.
- Users find eTrigue’s interface **not intuitive** , with a steep learning curve and outdated reporting features hindering usability.
- Users find the **learning curve steep** at first, wishing for improved user-friendly reporting features and dashboards.
- Users find the **limited customization options** for lead scoring rules restrict their ability to tailor the experience to their needs.

#### What Are Recent G2 Reviews of eTrigue?

**["Enhanced Lead Scoring with User-Friendly Analytics"](https://www.g2.com/survey_responses/etrigue-review-12285300)**

**Rating:** 4.0/5.0 stars

_— Lopez G._

[Read full review](https://www.g2.com/survey_responses/etrigue-review-12285300)

**["Intuitive Automation, Seamless CRM Integration"](https://www.g2.com/survey_responses/etrigue-review-12064755)**

**Rating:** 5.0/5.0 stars

_— Sisanda N._

[Read full review](https://www.g2.com/survey_responses/etrigue-review-12064755)

#### What Are G2 Users Discussing About eTrigue?

- [What is eTrigue used for?](https://www.g2.com/discussions/what-is-etrigue-used-for)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [eSputnik](https://www.g2.com/products/esputnik/reviews)

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty.

**Average Rating:** 4.7/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate eSputnik?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind eSputnik?

- **Seller:** [eSputnik](https://www.g2.com/sellers/esputnik)
- **Year Founded:** 2012
- **HQ Location:** Dnipro, Dniprovs'ka
- **Twitter:** @eSputnikApp  
341 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331778f613da7224861a4dea5b1eca132d885ddb96564791e12affc7f73d308d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fesputnikcdp%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 60% Small, 36% Medium

#### What Do G2 Reviewers Say About eSputnik?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth.
- Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process.
- Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems.
- Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support.
- Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies.

#### What Are Recent G2 Reviews of eSputnik?

**["Exceptional Support, Easy Email Editor, and Great Value"](https://www.g2.com/survey_responses/esputnik-review-12870615)**

**Rating:** 4.0/5.0 stars

_— Matvey G._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12870615)

**["Reliable Platform with Fast Support and Powerful Automation"](https://www.g2.com/survey_responses/esputnik-review-12883364)**

**Rating:** 4.0/5.0 stars

_— Yevhen H._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12883364)

#### What Are G2 Users Discussing About eSputnik?

- [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### [Dashly](https://www.g2.com/products/dashly/reviews)

Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Dashly?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dashly?

- **Seller:** [Dashly](https://www.g2.com/sellers/dashly)
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @dashly  
39 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a7949e84f2c2332c76d5b1de12103fbdc412b33c9a12a1ba4891394ee1de2c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18558027%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 90% Small, 10% Medium

#### What Do G2 Reviewers Say About Dashly?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **automation speed** of Dashly, enabling quick setup for bots and effective lead data collection.
- Users are impressed by the **automation efficiency** of Dashly, enabling quick bot setup and effective lead management.
- Users benefit from **quick automation features** that streamline user replies and enhance lead collection effectively.
- Users praise the **responsive support** of Dashly, enhancing their marketing metrics and revenue with customizable solutions.
- Users value the **user-friendly email marketing** of Dashly, noting improved metrics and revenue growth.

##### Cons

- Users find the interface **not intuitive** , but appreciate the helpful customer support for setup and customization.
- Users face challenges with **deletion issues** , finding it difficult to resolve problems independently.
- Users find **editing difficulties** challenging, often needing assistance to resolve problems effectively.
- Users face **email issues** with Dashly, particularly regarding newsletter deliverability challenges affecting communication effectiveness.
- Users struggle with **error issues** , finding it challenging to resolve problems independently and facing bugs in features.

#### What Are Recent G2 Reviews of Dashly?

**["A good product for support and marketing automation"](https://www.g2.com/survey_responses/dashly-review-10775054)**

**Rating:** 4.5/5.0 stars

_— Alex N._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10775054)

**["A chatbot for automatically answering simple questions from users about your site"](https://www.g2.com/survey_responses/dashly-review-10792412)**

**Rating:** 5.0/5.0 stars

_— Sabina V._

[Read full review](https://www.g2.com/survey_responses/dashly-review-10792412)

#### What Are G2 Users Discussing About Dashly?

- [What is Dashly used for?](https://www.g2.com/discussions/what-is-dashly-used-for)

### [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews)

Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer

**Average Rating:** 3.8/5.0

**Total Reviews:** 249

#### How Do G2 Users Rate Acoustic Campaign?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Acoustic Campaign?

- **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic)
- **Year Founded:** 2019
- **HQ Location:** Conway, AR
- **Twitter:** @GoAcoustic  
64,110 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dc561d451f675b447803fe4cd240c8846537b38b67416eb98e87b33b9bb2c4c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14841964%2F&secure%5Burl_type%5D=linkedin_company_website)  
494 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Large, 39% Medium

#### What Do G2 Reviewers Say About Acoustic Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **engagement efficiency** of Acoustic Campaign, enabling impactful, personalized marketing across multiple channels.
- Users value the **best automation features** of Acoustic Campaign, significantly enhancing efficiency and boosting engagement in marketing efforts.
- Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, enhancing engagement and boosting personalized communications.
- Users value the **easy integration** of Acoustic Campaign, which streamlines multichannel marketing and enhances operational efficiency.
- Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, boosting engagement and personalized communications effectively.

##### Cons

- Users find the navigation **not intuitive** , suggesting improvements for a better user experience in Acoustic Campaign.

#### What Are Recent G2 Reviews of Acoustic Campaign?

**["Efficient Campaign Management, But UI Needs Improvement"](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)**

**Rating:** 4.0/5.0 stars

_— Adarsh S._

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)

**["Powerful Email Marketing & Automation with Great Segmentation and Analytics"](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)**

**Rating:** 4.5/5.0 stars

_— Gaurav S._

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)

### [OneSignal](https://www.g2.com/products/onesignal/reviews)

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,211

#### How Do G2 Users Rate OneSignal?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind OneSignal?

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal  
5,546 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe20299d5af7ab13f987a78c9418499809285f06941ea36896bdbbed88c96e2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6424376%2F&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 24% Medium

#### What Do G2 Reviewers Say About OneSignal?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient.
- Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms.
- Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns.
- Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly.

##### Cons

- Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans.
- Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features.
- Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans.
- Users note that the service can get **expensive** as additional features and customizations often require paid plans.
- Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features.

#### What Are Recent G2 Reviews of OneSignal?

**["Very nice"](https://www.g2.com/survey_responses/onesignal-review-12977679)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

**["Complete package - covers everything and eliminates complexity"](https://www.g2.com/survey_responses/onesignal-review-13193354)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-13193354)

#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 4 comments, 4 upvotes

### [Upsales Sales and Marketing Platform](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews)

Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management

**Average Rating:** 4.5/5.0

**Total Reviews:** 175

#### How Do G2 Users Rate Upsales Sales and Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Upsales Sales and Marketing Platform?

- **Seller:** [Upsales](https://www.g2.com/sellers/upsales)
- **Year Founded:** 2003
- **HQ Location:** Stockholm
- **Twitter:** @upsales  
277 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8eb762c64df6cd991baacca1c01b7d3f3c1027d97a934520648050405b6a085&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F209870%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 24% Medium

#### What Do G2 Reviewers Say About Upsales Sales and Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Upsales to be **user-friendly and intuitive** , effectively integrating sales and marketing processes seamlessly.
- Users appreciate the **integrated lead management** in Upsales, streamlining sales and marketing efforts for better efficiency.
- Users appreciate the **effective integration of CRM and marketing automation** in Upsales, enhancing alignment and boosting sales.
- Users find the **seamless email and calendar integrations** of Upsales essential for improving communication and scheduling efficiency.
- Users find the **user-friendly interface** of Upsales enhances daily operations and simplifies communication effectively.

##### Cons

- Users find the **limited customization** options restrict their specific sales workflows, impacting overall platform flexibility.
- Users find the **learning curve steep** , particularly with advanced features and customization, especially for newcomers to the platform.
- Users highlight **missing features** in Upsales, such as outdated quoting tools and rigid customization options.
- Users find the onboarding process **hectic** and feel that simpler contact management is not feasible with this platform.
- Users find the platform **expensive** and difficult to justify due to its rigid pricing and add-on model.

#### What Are Recent G2 Reviews of Upsales Sales and Marketing Platform?

**["Revenue Intelligence with Seamless CRM & Marketing Automation Integration"](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736)

**["Streamlined B2B Marketing with Ease"](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12744317)**

**Rating:** 5.0/5.0 stars

_— sandip r._

[Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12744317)

#### What Are G2 Users Discussing About Upsales Sales and Marketing Platform?

- [What is Upsales Sales and Marketing Platform used for?](https://www.g2.com/discussions/what-is-upsales-sales-and-marketing-platform-used-for)

### [Blueshift](https://www.g2.com/products/blueshift/reviews)

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

**Average Rating:** 4.4/5.0

**Total Reviews:** 273

#### How Do G2 Users Rate Blueshift?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Blueshift?

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs  
1,884 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3eb1dabe4e77f181273bcd8dfd1dbe5ba266098b141c4c9ac1ea1072c3278ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3768967%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Medium, 34% Small

#### What Do G2 Reviewers Say About Blueshift?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward.
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources.
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness.
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences.
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization.

##### Cons

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift.
- Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability.
- Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests.
- Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively.
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford.

#### What Are Recent G2 Reviews of Blueshift?

**["Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality"](https://www.g2.com/survey_responses/blueshift-review-12824266)**

**Rating:** 5.0/5.0 stars

_— Bryce P._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

**["Blueshift - Dependable Performance & Seamless Integration"](https://www.g2.com/survey_responses/blueshift-review-10016435)**

**Rating:** 4.0/5.0 stars

_— SALMAN S._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-10016435)

#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Xtremepush](https://www.g2.com/products/xtremepush/reviews)

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

**Average Rating:** 4.4/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate Xtremepush?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 7.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Xtremepush?

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** xtremepush.com
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush  
11,098 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 45% Medium, 37% Small

#### What Do G2 Reviewers Say About Xtremepush?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team.
- Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient.
- Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues.
- Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate.
- Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly.

##### Cons

- Users find the **user interface not intuitive** , making navigation and report reading a complex experience.
- Users find the **learning curve steep** , as advanced features and integrations require significant time and training.
- Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options.
- Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools.
- Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation.

#### What Are Recent G2 Reviews of Xtremepush?

**["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)**

**Rating:** 5.0/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277)

**["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)**

**Rating:** 5.0/5.0 stars

_— Raúl A._

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332)

#### What Are G2 Users Discussing About Xtremepush?

- [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for)

- [‹ Prev ‹ Prev](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=4&selected_view=grid#product-list)
- [1](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&selected_view=grid#product-list)
- [2](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=2&selected_view=grid#product-list)
- [3](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=3&selected_view=grid#product-list)
- [4](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=4&selected_view=grid#product-list)
- 5
- [6](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=6&selected_view=grid#product-list)
- [7](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=7&selected_view=grid#product-list)
- [8](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=8&selected_view=grid#product-list)
- [9](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=9&selected_view=grid#product-list)
- [10](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=10&selected_view=grid#product-list)
- [11](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=11&selected_view=grid#product-list)
- [Next › Next ›](/categories/marketing-automation/small-business?attributes%255B1%255D=2&order=g2_score&page=6&selected_view=grid#product-list)

Spotlight Categories

[Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

[Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm)

[Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management)

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

[Expense Management Software](https://www.g2.com/categories/expense-management)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)