# Mejor Software de Automatización de Marketing con Capacidades de Marketing de eventos / seminarios web ## How Many Software de Automatización de Marketing Products Does G2 Track? **Total Products under this Category:** 510 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Software de Automatización de Marketing Products? **Por qué puedes confiar en las clasificaciones de software de G2:** - 30 Analistas y Expertos en Datos - 93,100+ Reseñas auténticas - 510+ Productos - Clasificaciones Imparciales Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría. ## G2 Grid® for Software de Automatización de Marketing ![G2 Grid® for Software de Automatización de Marketing plotting products by satisfaction and market presence](https://www.g2.com/es/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, y Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/es/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### AIMS 360 Fashion ERP ¡El software de moda AIMS360 es el principal software ERP en la nube para la gestión de operaciones empresariales en la industria de la moda! Utilizado por marcas líderes, es una solución de gestión empresarial repleta de funciones que simplifica el crecimiento al gestionar todas las actividades diarias del negocio. ¿Cuáles son las características más importantes de gestión empresarial en la moda que proporciona el software ERP de moda AIMS360? La cualidad más distintiva de AIMS360 radica en su puñado de características adaptadas a las empresas de moda que manejan estilos, colores y tallas. Por ejemplo, puedes usar una matriz de estilos para simplificar la gestión de documentos y reducir el tiempo de entrada de datos. Aquí, puedes organizar tus productos y gestionar colores y rangos de tallas en formato de matriz. El software de moda AIMS360 incluye herramientas importantes como gestión de producción (PLM), gestión de inventario y almacén (WMS) incluyendo integraciones 3PL, procesamiento de pedidos multicanal (OMS), envío, facturación y cuentas por cobrar. Las potentes funcionalidades ERP de moda aseguran la eficiencia de tu negocio de moda, proporcionándote las herramientas de automatización que necesitas para expandir las operaciones. El equipo de implementación de AIMS360 te ayudará a configurar y establecer procedimientos operativos estándar (SOPs). ¿Cuáles son las integraciones tecnológicas ERP importantes para la gestión empresarial en la moda que proporciona el software de moda AIMS360? AIMS360 ERP conecta toda tu pila tecnológica de moda para crear una única fuente de verdad. Las integraciones clave incluyen: • Plataformas de comercio electrónico: Shopify, Faire y otras para ventas DTC y B2B al por mayor • Envío y logística: ShipStation y 3PLs para cumplimiento y seguimiento automatizados • Sistemas de contabilidad: QuickBooks, NetSuite, SAGE y más—no se necesitan integradores de terceros • Minoristas EDI: Conexiones preconstruidas con más de 300 minoristas como Burlington, Nordstrom y Saks • Desarrollo de productos y PDM: Plataformas como BeProduct, Monday.com y WFX para paquetes técnicos y desarrollo de estilos sin problemas Con más de 65 integraciones listas para usar, AIMS360 automatiza todo el ciclo de vida del pedido: empujando estilos, sincronizando inventario, importando pedidos y actualizando el seguimiento a través de todos los canales, incluyendo DTC, al por mayor, EDI y dropship. ¿Cuáles son las herramientas de producción importantes para un negocio de moda que proporciona el software de moda AIMS360? AIMS360 ofrece potentes herramientas de gestión de producción diseñadas específicamente para marcas de moda. Ya sea que utilices compras de paquete completo (incluyendo la importación de productos terminados desde el extranjero), fabricación interna, y necesites rastrear servicios como corte, costura, teñido de prendas o serigrafía, AIMS360 apoya tu flujo de trabajo desde materias primas hasta productos terminados. Las características clave incluyen: • Seguimiento de telas, adornos y materiales • Seguimiento de mano de obra y procesos a través de las etapas de producción • Actualizaciones de inventario en tiempo real para materias primas y productos terminados • Análisis de costos y márgenes para maximizar la rentabilidad Con AIMS360, las empresas de moda pueden escalar operaciones, reducir errores y tomar decisiones más inteligentes con visibilidad centralizada a través de la producción y el inventario. ¿El software de moda AIMS360 ofrece acceso API para integraciones? Sí — El ERP de moda AIMS360 cuenta con una API moderna y abierta que brinda a los desarrolladores total flexibilidad para conectar y extender la plataforma. La API admite el envío y recepción de datos en tiempo real en todas las áreas clave, incluyendo estilos, inventario, pedidos, envíos, clientes, órdenes de compra de proveedores e informes. Los desarrolladores pueden construir aplicaciones personalizadas, automatizar procesos empresariales e incluso publicar sus herramientas en la AIMS360 App Store. ¿Cómo apoya el software de moda AIMS360 los informes integrados y personalizados? AIMS360 viene equipado con potentes herramientas de informes diseñadas para la industria de la moda. Accede a informes preconstruidos, cuadrículas avanzadas exportables y tablas dinámicas interactivas para obtener información en tiempo real sobre tus ventas, producción e inventario. Algunos de los informes clave específicos de moda de AIMS360 incluyen: • Informes de sell-through para medir el rendimiento por estilo, color y talla • Informes de margen bruto para rastrear la rentabilidad a través de canales y productos • Informes de open-to-sell y envejecimiento de inventario para una mejor planificación de inventario • Seguimiento de cumplimiento de pedidos y ventana de envío para cumplir con la conformidad del minorista • Informes de rendimiento de los principales clientes y representantes de ventas • Informes de WIP (trabajo en progreso) de corte y costura y estado de producción También apoyamos informes personalizados e integraciones con herramientas como Power BI y Live Excel, dándote control total sobre cómo ves y usas tus datos. ¿Cómo se convirtió AIMS360 en el software de moda número 1 frente a otros competidores ERP? AIMS360 Apparel ERP está diseñado específicamente para marcas de moda, no adaptado de otras industrias. Ofrecemos implementación interna por expertos que han trabajado en moda, asegurando una incorporación más rápida y relevante. Nuestra plataforma incluye flujos de trabajo específicos de moda como gestión de color/talla, costos, producción y seguimiento de prepack. AIMS360 también cuenta con integraciones nativas con herramientas como Shopify, ShipStation, QuickBooks y más de 300 minoristas EDI—sin necesidad de middleware. Con una API abierta moderna, puedes construir herramientas personalizadas o publicar en la AIMS360 App Store. Respaldado por casi un 100% de tiempo de actividad, 100% de éxito en la implementación y una tasa de retención de clientes del 100%, AIMS360 ofrece una rápida puesta en marcha, fiabilidad inigualable, ROI y valor a largo plazo para las empresas de moda en crecimiento. [Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-13T15%3A41%3A05Z&secure%5Bdisplayable_resource_id%5D=233&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=61153&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61153&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fmarketing-automation%2Ff%2Fevent-webinar-marketing&secure%5Btoken%5D=1ff12ebf6ed59a3d6a4427005bc93096f51051906275ab809d290b6f1c6c49bd&secure%5Burl%5D=https%3A%2F%2Fwww.aims360.com%2Fdemo%3Futm_content%3Dproducts-aims-360-fashion-erp-reviews%26utm_source%3DG2&secure%5Burl_type%5D=book_demo) ### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,259 #### How Do G2 Users Rate HubSpot Marketing Hub? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform. - Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes. - Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes. - Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management. - Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts. ##### Cons - Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features. - Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors. - Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts. - Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow. - Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Centralized Data Management with Outstanding AI Features"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)** **Rating:** 5.0/5.0 stars _— Jason N._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122) **["Easy Navigation, Centralised Data, Powerful Filters, and Great Value in HubSpot Marketing Hub"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)** **Rating:** 5.0/5.0 stars _— Vikas G._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,243 #### How Do G2 Users Rate ActiveCampaign? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)** **Rating:** 4.5/5.0 stars _— Pamela S._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587) **["User-Friendly Interface, Powerful Features, and Excellent Support"](https://www.g2.com/survey_responses/activecampaign-review-11803527)** **Rating:** 5.0/5.0 stars _— Omezine T._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-11803527) #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,026 #### How Do G2 Users Rate Adobe Marketo Engage? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. ##### Cons - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,206 #### How Do G2 Users Rate Dotdigital? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Dotdigital? - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital 15,898 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 476 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. ##### Cons - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) **["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128) #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 873 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [GetResponse](https://www.g2.com/products/getresponse/reviews) GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,117 #### How Do G2 Users Rate GetResponse? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind GetResponse? - **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse) - **Company Website:** www.getresponse.com - **Year Founded:** 1998 - **HQ Location:** Poland - **Twitter:** @getresponse 54,233 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website) 433 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 78% Small, 17% Medium #### What Do G2 Reviewers Say About GetResponse? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support. - Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction. - Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience. - Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics. - Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features. ##### Cons - Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations. - Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions. - Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse. - Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options. - Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features. #### What Are Recent G2 Reviews of GetResponse? **["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)** **Rating:** 5.0/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281) **["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)** **Rating:** 4.0/5.0 stars _— Christopher H._ [Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658) #### What Are G2 Users Discussing About GetResponse? - [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote - [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments - [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments ### [vcita](https://www.g2.com/products/vcita/reviews) vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all. **Average Rating:** 4.5/5.0 **Total Reviews:** 79 #### How Do G2 Users Rate vcita? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind vcita? - **Seller:** [vcita](https://www.g2.com/sellers/vcita) - **Year Founded:** 2010 - **HQ Location:** St. Petersburg Florida - **Twitter:** @vCita 1,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c8add0ce36b69183c81d5250f6d26a15ecbe1fcfdedf21fcbf3ea6f4a400ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1816111%2F&secure%5Burl_type%5D=linkedin_company_website) 147 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Alternative Medicine, Marketing and Advertising - **Company Size:** 86% Small, 11% Medium #### What Do G2 Reviewers Say About vcita? _AI-generated summary from verified user reviews_ ##### Pros - Users find vCita's **ease of use** exceptional, simplifying client bookings and enhancing schedule management effortlessly. - Users appreciate the **automated reminders and confirmations** that streamline client management and enhance overall efficiency. - Users value the **exceptional customer support** from Vcita, noting quick responses and helpful assistance for their needs. - Users admire the **seamless integration** with websites and calendars, enhancing the booking experience for clients. - Users appreciate the **seamless integrations** with websites and calendars, enhancing appointment booking and client interaction. ##### Cons - Users face **integration issues** with vcita, struggling with syncing calendars and requiring additional apps for task management. - Users express a desire for **missing features** like partial refunds and better integration with task management tools. - Users find vcita **expensive** , needing to upgrade for basic features and facing limits on document uploads. - Users face a **lack of integration** with other services, complicating workflow and task management on vcita. - Users experience significant **linking issues** with vcita, causing confusion and inconsistency between platforms, affecting usability. #### What Are Recent G2 Reviews of vcita? **["Outstanding backend system transformed my business"](https://www.g2.com/survey_responses/vcita-review-9522081)** **Rating:** 5.0/5.0 stars _— Neil D._ [Read full review](https://www.g2.com/survey_responses/vcita-review-9522081) **["A god-send for our non-profit community mental health service"](https://www.g2.com/survey_responses/vcita-review-12206525)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/vcita-review-12206525) #### What Are G2 Users Discussing About vcita? - [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do) - [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app) - [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work) - [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote ### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. **Average Rating:** 4.4/5.0 **Total Reviews:** 220 #### How Do G2 Users Rate Leadsquared Marketing Automation? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Leadsquared Marketing Automation? - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared 1,470 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website) 1,060 employees on LinkedIn® - **Phone:** 848-248-4002 #### Who Uses This Product? - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Education Management, Marketing and Advertising - **Company Size:** 44% Small, 36% Medium #### What Do G2 Reviewers Say About Leadsquared Marketing Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates. - Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows. - Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams. - Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams. - Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates. ##### Cons - Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors. - Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively. - Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues. - Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support. - Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations. #### What Are Recent G2 Reviews of Leadsquared Marketing Automation? **["Highly Customizable Marketing Automation Backed by Helpful LeadSquared Developers"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13222053)** **Rating:** 4.5/5.0 stars _— Eric H._ [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13222053) **["LeadSquared’s Powerful Automation and Flexible Workflows, Backed by Exceptional Support"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)** **Rating:** 5.0/5.0 stars _— Padmasree K._ [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836) #### What Are G2 Users Discussing About Leadsquared Marketing Automation? - [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment - [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software) - [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared) - [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation) - [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do) ### [eTrigue](https://www.g2.com/products/etrigue/reviews) eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up. **Average Rating:** 4.3/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate eTrigue? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind eTrigue? - **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue) - **Year Founded:** 2011 - **HQ Location:** San Jose, CA - **Twitter:** @etrigue 3,594 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7c5b0c234ee21f69a322c569f18ce91af4ea107ee90305eef183fe916f24afc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F452471%2F&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Small, 35% Medium #### What Do G2 Reviewers Say About eTrigue? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive marketing automation** of eTrigue, enhancing lead nurturing and campaign management effectively. - Users appreciate the **ease of use** of eTrigue, thanks to intuitive setup and user-friendly data analysis tools. - Users find the **easy setup** of eTrigue extremely helpful, allowing quick onboarding for anyone, regardless of tech skills. - Users praise eTrigue for its **intuitive design** , simplifying campaign setup and fostering seamless CRM integration for enhanced usability. - Users love eTrigue's **user-friendly interface** , making setup and data analysis effortless even for non-tech-savvy team members. ##### Cons - Users face **dashboard issues** with limited customization and a steep learning curve, impacting overall user experience. - Users feel the **limited customization** options hinder effective lead scoring tailored to their specific business needs. - Users find eTrigue’s interface **not intuitive** , with a steep learning curve and outdated reporting features hindering usability. - Users find the **learning curve steep** at first, wishing for improved user-friendly reporting features and dashboards. - Users find the **limited customization options** for lead scoring rules restrict their ability to tailor the experience to their needs. #### What Are Recent G2 Reviews of eTrigue? **["Intuitive Automation, Seamless CRM Integration"](https://www.g2.com/survey_responses/etrigue-review-12064755)** **Rating:** 5.0/5.0 stars _— Sisanda N._ [Read full review](https://www.g2.com/survey_responses/etrigue-review-12064755) **["Enhanced Lead Scoring with User-Friendly Analytics"](https://www.g2.com/survey_responses/etrigue-review-12285300)** **Rating:** 4.0/5.0 stars _— Lopez G._ [Read full review](https://www.g2.com/survey_responses/etrigue-review-12285300) #### What Are G2 Users Discussing About eTrigue? - [What is eTrigue used for?](https://www.g2.com/discussions/what-is-etrigue-used-for) ### [VBOUT](https://www.g2.com/products/vbout/reviews) VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 259 #### How Do G2 Users Rate VBOUT? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind VBOUT? - **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc) - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @vboutcom 1,782 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2badea79e5c272fc18ccf645908351eaaed0aa6eefe939f74bf6c0bbefabe5e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2951785%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small, 10% Medium #### What Do G2 Reviewers Say About VBOUT? _AI-generated summary from verified user reviews_ ##### Pros - Users love how VBOUT allows them to create **landing pages and email sequences quickly and easily** , enhancing marketing efficiency. - Users value the **automation efficiency** of VBOUT, streamlining their sales funnels with consistent updates and improvements. - Users commend the **outstanding customer support** of VBOUT, noting its effectiveness in addressing marketing needs. - Users value the **ease of use** of VBOUT for quickly creating landing pages and email sequences. - Users value the **easy creation** of landing pages and email sequences with VBOUT, enhancing their marketing efficiency. ##### Cons - Users find the **email sending caps** restrictive, limiting effective campaign management for larger businesses. - Users find the **email sending caps limiting** , which can hinder large campaign efforts and overall effectiveness. - Users find the **complex usage** of VBOUT challenging, despite its adequacy for basic landing page needs. - Users find VBOUT's **email sending caps** restrictive, hindering larger campaigns compared to other market options. - Users find the **inefficient email sending limits** restrictive for managing large campaigns effectively with VBOUT. #### What Are Recent G2 Reviews of VBOUT? **["Tailored Automation for Small Teams, Needs Better Integrations"](https://www.g2.com/survey_responses/vbout-review-12984203)** **Rating:** 4.0/5.0 stars _— Verified User in Civil Engineering_ [Read full review](https://www.g2.com/survey_responses/vbout-review-12984203) **["All-in-One Marketing Platform That’s Easy to Use and Saves Time"](https://www.g2.com/survey_responses/vbout-review-10069277)** **Rating:** 4.5/5.0 stars _— Ammar Ihsan N._ [Read full review](https://www.g2.com/survey_responses/vbout-review-10069277) #### What Are G2 Users Discussing About VBOUT? - [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment ### [Manago AI](https://www.g2.com/es/products/manago-ai/reviews) Manago AI es una plataforma de compromiso con el cliente que ayuda a los mercadólogos a conectar sus datos, entender a cada cliente, comunicarse en cada canal y obtener resultados. Con la confianza de más de 2,000 marcas, Manago AI ofrece a los mercadólogos la rapidez, claridad y confianza para pasar de la idea a la campaña en vivo en minutos a través de correo electrónico, SMS, WhatsApp y web. No se requiere recurso técnico. **Average Rating:** 4.4/5.0 **Total Reviews:** 301 #### How Do G2 Users Rate Manago AI? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Manago AI? - **Vendedor:** [Manago AI](https://www.g2.com/es/sellers/manago-ai) - **Año de fundación:** 2011 - **Ubicación de la sede:** Kraków, PL - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website) 349 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Especialista en Automatización de Marketing, Especialista en Marketing - **Top Industries:** Marketing y publicidad, Venta al por Menor - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Manago AI? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **flexibilidad y adaptabilidad** de Manago AI, lo que permite soluciones personalizadas para sus necesidades de automatización de marketing. - Los usuarios aprecian la **eficiencia de automatización** de SALESmanago, lo que permite integraciones personalizadas y capacidades de marketing mejoradas sin problemas. - Los usuarios elogian el **excelente soporte al cliente** de SALESmanago, destacando la capacidad de respuesta y la utilidad a lo largo de su asociación. - Los usuarios elogian la **automatización avanzada de campañas y la integración perfecta con Salesforce** , mejorando efectivamente su estrategia de marketing. - Los usuarios aprecian el **constructor de correos electrónicos intuitivo** en SALESmanago, mejorando en gran medida la comunicación con los clientes y la eficiencia de la automatización. ##### Cons - Los usuarios experimentan una **curva de aprendizaje pronunciada** con Manago AI, requiriendo tiempo y esfuerzo para lograr una configuración óptima. - Los usuarios encuentran la **interfaz no intuitiva** , lo que hace que sea un desafío navegar y utilizar todas las funciones de manera efectiva. - Los usuarios encuentran algunos aspectos de la plataforma **complejos y poco amigables para el usuario** , afectando la usabilidad general y el acceso a funciones. - Los usuarios encuentran la **complejidad** de Manago AI desafiante, ya que no todas las funciones son fácilmente accesibles o fáciles de usar. - Los usuarios informan de **problemas de características** , incluyendo una integración limitada de SMS y una navegación difícil para herramientas menos utilizadas con frecuencia. #### What Are Recent G2 Reviews of Manago AI? **["Constructor de boletines intuitivo y rico en funciones con automatizaciones confiables y gran soporte"](https://www.g2.com/es/survey_responses/manago-ai-review-12970320)** **Rating:** 4.0/5.0 stars _— Paulina ._ [Read full review](https://www.g2.com/es/survey_responses/manago-ai-review-12970320) **["Una plataforma sólida para la automatización del marketing"](https://www.g2.com/es/survey_responses/manago-ai-review-13135615)** **Rating:** 5.0/5.0 stars _— Martyna K._ [Read full review](https://www.g2.com/es/survey_responses/manago-ai-review-13135615) #### What Are G2 Users Discussing About Manago AI? - [¿Para qué se utiliza SALESmanago?](https://www.g2.com/es/discussions/what-is-salesmanago-used-for) ### [Act-On](https://www.g2.com/es/products/act-on/reviews) Act-On Software proporciona soluciones que capacitan a los mercadólogos para involucrar a los objetivos de marketing en cada paso del ciclo de vida del cliente. Act-On hace que los datos de los clientes sean procesables para que los mercadólogos puedan soñar en grande y construir programas de automatización de marketing inteligentes y efectivos para hacer crecer sus negocios y generar un mayor valor de vida del cliente, todo con el tiempo más rápido para obtener valor. Act-On capacita a los mercadólogos para: • Crecer y expandir sus negocios a escala a través de la generación de demanda B2B, ventas y transacciones B2C, y características de marketing para clientes. Orquestar y optimizar todo el recorrido del cliente, desde el conocimiento hasta la defensa, construyendo un compromiso continuo y personalizado que transforma a los visitantes en prospectos, prospectos en clientes potenciales calificados, y clientes potenciales calificados en clientes de por vida. • Ofrecer experiencias de marca excepcionales a lo largo del ciclo de vida del cliente automatizando los recorridos de compra, personalizando las comunicaciones y campañas, y mejorando la afinidad y lealtad a la marca. Aprovechar las capacidades automatizadas de Act-On para atraer nuevos prospectos, involucrar a sus contactos y guiar a los clientes potenciales hacia decisiones de compra más frecuentes y lucrativas. • Impulsar la adopción medible de productos y la retención de clientes mediante la ejecución de programas integrales de incorporación y capacitación, estrategias de adopción de productos y retención de clientes, y promociones de nuevos productos y servicios. Desde nuevos contactos hasta socios leales, puede usar Act-On para involucrar a su audiencia, convertirlos en embajadores de la marca y mantenerlos regresando por más. Con informes y análisis interactivos y dinámicos para evaluar, mostrar y mejorar el rendimiento, la Plataforma Act-On está diseñada para ofrecer valor de marketing de crecimiento para empresas y mercadólogos de cualquier tamaño, forma, ubicación y escala. Las características de la plataforma incluyen: • Recorridos de compra automatizados y adaptables • Integraciones profundas con sistemas CRM líderes y conferencias web • Seguimiento del compromiso de los visitantes del sitio web e informes de intención • Puntuación dinámica de clientes potenciales, segmentación y nutrición • Escucha, prospección, publicación y defensa en redes sociales • Formularios web, páginas de destino y plantillas de correo electrónico fáciles de diseñar • Correos electrónicos transaccionales y activados por eventos • Precios basados en contactos activos para facturación por uso real Entendemos el marketing. Entendemos sus desafíos. Y estamos aquí para ayudarle a sobresalir con cada cliente y cada campaña. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,030 #### How Do G2 Users Rate Act-On? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10) - **Personalización:** 7.6/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Act-On? - **Vendedor:** [Act-On Software](https://www.g2.com/es/sellers/act-on-software) - **Sitio web de la empresa:** www.Act-On.com - **Año de fundación:** 2008 - **Ubicación de la sede:** Portland, OR - **Twitter:** @ActOnSoftware 32,069 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website) 200 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Especialista en Marketing - **Top Industries:** Marketing y publicidad, Software de Computadora - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Act-On? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios destacan la **facilidad de uso** en Act-On, complementada por un soporte excepcional y características fáciles de usar. - Los usuarios elogian el **soporte al cliente de primera categoría** de Act-On, destacando respuestas rápidas y recursos valiosos como seminarios web y horas de éxito. - Los usuarios destacan el **constructor de correos electrónicos de primera categoría** de Act-On, mejorando su estrategia de marketing con potentes características y vistas previas en dispositivos. - Los usuarios elogian la **excepcional gestión de correos electrónicos** de Act-On, con un constructor robusto y un excelente soporte que mejora la productividad general. - Los usuarios elogian a Act-On por su **excelente soporte y actualizaciones constantes** , mejorando significativamente su experiencia de marketing por correo electrónico. ##### Cons - Los usuarios expresan preocupaciones sobre **características faltantes** en Act-On, especialmente en lo que respecta a las herramientas de IA y las capacidades del compositor de correos electrónicos. - Los usuarios encuentran la **interfaz de usuario poco intuitiva** , lo que lleva a experiencias inconsistentes y dificultades durante la implementación. - Los usuarios encuentran **problemas de correo electrónico** como la reutilización limitada de contenido y una experiencia visual engorrosa en el compositor de correos electrónicos de Act-On. - Los usuarios experimentan una **curva de aprendizaje** desafiante con Act-On, particularmente al navegar por su interfaz y problemas de implementación. - Los usuarios sienten que Act-On tiene **características limitadas** en comparación con los competidores, lo que dificulta la eficiencia y la experiencia del usuario. #### What Are Recent G2 Reviews of Act-On? **["Solución de Marketing Unificada con Gran Soporte y Precios"](https://www.g2.com/es/survey_responses/act-on-review-13175213)** **Rating:** 5.0/5.0 stars _— Don B._ [Read full review](https://www.g2.com/es/survey_responses/act-on-review-13175213) **["Plataforma robusta de e-marketing"](https://www.g2.com/es/survey_responses/act-on-review-17560)** **Rating:** 5.0/5.0 stars _— Sarah O._ [Read full review](https://www.g2.com/es/survey_responses/act-on-review-17560) ### [emfluence Marketing Platform](https://www.g2.com/es/products/emfluence-marketing-platform/reviews) La Plataforma de Marketing de emfluence está diseñada pensando en ti, ofreciendo una interfaz intuitiva y potentes características para optimizar tus esfuerzos de marketing digital. Ya sea que estés lanzando campañas personalizadas, gestionando múltiples marcas o elaborando estrategias, nuestra plataforma te capacita para tener éxito con: - Automatización de Email: Crea flujos de trabajo automatizados que nutran clientes potenciales y generen conversiones. - Marketing por Email: Diseña y envía fácilmente campañas de email impactantes, con opciones avanzadas de personalización como contenido condicional. - Gestión de Redes Sociales: Programa, publica y monitorea tus publicaciones en redes sociales desde un solo lugar. - Marketing por SMS: Involucra a tu audiencia con campañas de SMS oportunas y relevantes. - Páginas de Aterrizaje: Crea páginas de aterrizaje de alta conversión para capturar clientes potenciales. - Informes Automatizados: Comprende el impacto de tus campañas de marketing aprovechando informes personalizados y análisis a través de canales, activos, personas y lugares. - Seguimiento de Sitios Web: Rastrea las interacciones de los visitantes en tu sitio web para optimizar estrategias de marketing. - Puntuación de Clientes Potenciales: Prioriza clientes potenciales basándote en su compromiso e interacciones. - Calendario de Marketing: Planifica, programa y gestiona tus campañas de marketing en un calendario centralizado. Experimenta el equilibrio perfecto entre usabilidad y funcionalidad con la Plataforma de Marketing de emfluence, y lleva tu marketing al siguiente nivel. **Average Rating:** 4.3/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate emfluence Marketing Platform? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 9.0/10) - **Personalización:** 8.5/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 9.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind emfluence Marketing Platform? - **Vendedor:** [emfluence](https://www.g2.com/es/sellers/emfluence) - **Año de fundación:** 2003 - **Ubicación de la sede:** Kansas City, MO - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website) 32 empleados en LinkedIn® - **Propiedad:** Private - **Teléfono:** 816-472-4455 #### Who Uses This Product? - **Top Industries:** Marketing y publicidad - **Company Size:** 53% Medium, 36% Small #### What Are Recent G2 Reviews of emfluence Marketing Platform? **["Cumplimiento Robusto y Marketing B2B Simplificado"](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12955503)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Dispositivos médicos_ [Read full review](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12955503) **["Marketing simplificado con cumplimiento de GDPR"](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12951994)** **Rating:** 4.5/5.0 stars _— Landrum L._ [Read full review](https://www.g2.com/es/survey_responses/emfluence-marketing-platform-review-12951994) #### What Are G2 Users Discussing About emfluence Marketing Platform? - [¿Cuáles son los beneficios y desventajas de usar emfluence para tus campañas de marketing por correo electrónico?](https://www.g2.com/es/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns) - [¿Para qué se utiliza la plataforma de marketing emfluence?](https://www.g2.com/es/discussions/what-is-emfluence-marketing-platform-used-for) - [What is the best marketing automation software?](https://www.g2.com/es/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software) - [¿Cómo elijo una plataforma de automatización de marketing?](https://www.g2.com/es/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment - [What does a marketing automation platform do?](https://www.g2.com/es/discussions/what-does-a-marketing-automation-platform-do) ### [Ontraport](https://www.g2.com/es/products/ontraport/reviews) Ontraport es una plataforma de CRM y automatización de marketing diseñada para pequeñas y medianas empresas que necesitan gestionar contactos, automatizar marketing y ventas, procesar pagos y crear experiencias web desde un único sistema. A diferencia de las soluciones puntuales que requieren que las empresas integren múltiples herramientas, Ontraport centraliza los datos de los clientes, la automatización de marketing, los embudos de ventas, el procesamiento de pagos y la gestión de sitios web en una base de datos compartida. Esta arquitectura unificada permite a los equipos crear flujos de trabajo conectados en cada etapa del ciclo de vida del cliente sin depender de integraciones de terceros o desarrollos personalizados. Ontraport está diseñado para equipos de operaciones, marketing y ventas en empresas establecidas que han superado las herramientas de nivel básico pero que desean una alternativa a las plataformas empresariales complejas y de alto costo. Características y capacidades principales: • CRM y gestión de contactos: un único registro de cliente compartido con historial de contacto unificado, segmentación, puntuación de leads y embudos de ventas visuales • Automatización de marketing: automatización multicanal a través de correo electrónico y SMS, con activadores de comportamiento, enrutamiento de leads e informes de atribución • Pagos y comercio electrónico: formularios de pedido, ventas adicionales, suscripciones, recuperación de transacciones rechazadas y un centro de facturación para clientes • CMS dinámico: herramientas sin código para crear sitios web, páginas de destino, sitios de membresía, cursos en línea y portales para clientes • Buzón compartido: comunicaciones centralizadas con clientes a través de canales para equipos de soporte y ventas • Asistente de IA: funciona dentro de las automatizaciones con acceso a datos unificados de clientes para segmentar contactos, personalizar mensajes y enrutar comunicaciones automáticamente • Informes y análisis: seguimiento del rendimiento de campañas, atribución de ingresos e historial de actividad a nivel de contacto Ontraport se integra con herramientas de terceros a través de API y Zapier y admite desarrollo personalizado a través de una API abierta. La plataforma es basada en la web e incluye una aplicación móvil para iOS y Android. Fundada en 2006 y con sede en California, Ontraport atiende a miles de empresas en más de 60 países. **Average Rating:** 4.5/5.0 **Total Reviews:** 246 #### How Do G2 Users Rate Ontraport? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10) - **Personalización:** 9.0/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 9.1/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Ontraport? - **Vendedor:** [Ontraport](https://www.g2.com/es/sellers/ontraport) - **Sitio web de la empresa:** ontraport.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Covina, CA - **Twitter:** @Ontraport 12,056 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website) 95 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Formación y Capacitación Profesional, Marketing y publicidad - **Company Size:** 93% Small, 4% Medium #### What Do G2 Reviewers Say About Ontraport? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian el **asombroso soporte al cliente** de Ontraport, apreciando la asistencia rápida y los agentes bien informados. - A los usuarios les encanta el **asombroso soporte al cliente** de Ontraport, destacando la asistencia rápida y experta para sus necesidades. - Los usuarios aprecian enormemente el **soporte al cliente excepcional** de Ontraport, destacando a los agentes receptivos y conocedores que los asisten. - Los usuarios encuentran Ontraport **muy fácil de usar e intuitivo** , lo que facilita la navegación y el uso efectivo de sus funciones. - Los usuarios valoran las **potentes funciones de automatización** y gestión de contactos de Ontraport, optimizando sus procesos empresariales de manera efectiva. ##### Cons - Los usuarios encuentran el **empinado aprendizaje** desafiante, requiriendo tiempo y apoyo para comprender completamente el sistema. - Los usuarios encuentran la **interfaz no intuitiva** , lo que lleva a una curva de aprendizaje pronunciada que puede ser abrumadora para los principiantes. - Los usuarios informan de un **pobre servicio al cliente** , particularmente en lo que respecta a reembolsos y una política rígida que prioriza las reglas sobre las relaciones. - Los usuarios encuentran frustrante la **política de no reembolso** de Ontraport, especialmente en lo que respecta a los cargos por cuentas no utilizadas e inactivas. - Los usuarios encuentran **la gestión de contactos confusa** , especialmente con la facturación automática y el uso de disparadores para agrupar contactos de manera efectiva. #### What Are Recent G2 Reviews of Ontraport? **["Ontraport ha simplificado mi negocio y me ha ayudado a hacer más negocios en línea."](https://www.g2.com/es/survey_responses/ontraport-review-18725)** **Rating:** 5.0/5.0 stars _— Robyn C._ [Read full review](https://www.g2.com/es/survey_responses/ontraport-review-18725) **["Ontraport facilita la creación de páginas y secuencias para pequeñas empresas."](https://www.g2.com/es/survey_responses/ontraport-review-13105224)** **Rating:** 4.0/5.0 stars _— Leah H._ [Read full review](https://www.g2.com/es/survey_responses/ontraport-review-13105224) #### What Are G2 Users Discussing About Ontraport? - [¿Es Ontraport un CRM?](https://www.g2.com/es/discussions/is-ontraport-a-crm) - 2 comments - [¿Cuánto cuesta Ontraport?](https://www.g2.com/es/discussions/how-much-does-ontraport-cost) - 2 comments - [¿Quién usa Ontraport?](https://www.g2.com/es/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/es/discussions/what-is-ontraport-used-for) - 1 comment ### [Genoo](https://www.g2.com/es/products/genoo/reviews) Software de automatización de marketing que hace lo que necesitas: marketing por correo electrónico, formularios, páginas de destino, nutrición de leads, puntuación de leads, encuestas, evaluaciones y más, con la mejor entregabilidad en bandeja de entrada del negocio, logrando que más de tus correos electrónicos lleguen a las personas que deseas que los vean. Estamos honrados de haber recibido recientemente un Premio a la Excelencia en Servicio al Cliente, porque nos encanta trabajar con nuestros clientes para lograr el éxito que ellos imaginan. **Average Rating:** 4.3/5.0 **Total Reviews:** 34 #### How Do G2 Users Rate Genoo? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 9.0/10) - **Personalización:** 9.7/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 9.2/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 9.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Genoo? - **Vendedor:** [Genoo, LLC](https://www.g2.com/es/sellers/genoo-llc) - **Año de fundación:** 2008 - **Ubicación de la sede:** Minneapolis, MN - **Twitter:** @GenooMarketing 1,154 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deb0d3d09a4f65b65f99aa691916fcea142603dddf8df898d3b675741b55b96b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenoo-llc&secure%5Burl_type%5D=linkedin_company_website) 4 empleados en LinkedIn® - **Teléfono:** +1 (763) 383-6081 #### Who Uses This Product? - **Top Industries:** Marketing y publicidad - **Company Size:** 47% Small, 39% Medium #### What Do G2 Reviewers Say About Genoo? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **facilidad de uso** de Genoo, lo que permite una configuración rápida y un cumplimiento eficiente para los esfuerzos de marketing regional. - Los usuarios valoran el **proceso de creación fácil** con Genoo, lo que permite una configuración rápida para campañas localizadas y conformes. - Los usuarios aprecian la **fácil configuración** de Genoo, permitiendo un rápido cumplimiento y una eficiente creación de campañas regionales. - Los usuarios encuentran el **Email Marketing** de Genoo muy efectivo para gestionar correos electrónicos, puntuaciones y encuestas sin problemas. - Los usuarios valoran la **flexibilidad en la configuración personalizada del flujo de llamadas** , atendiendo eficazmente a diversos requisitos empresariales. ##### Cons - Los usuarios encuentran frustrante la **personalización limitada** de Genoo, ya que restringe la creación de KPI regionales específicos para las necesidades de marketing. - A los usuarios no les gusta la **biblioteca de KPI estandarizada** de Genoo, que limita la personalización para los objetivos comerciales regionales, complicando los cálculos de KPI. #### What Are Recent G2 Reviews of Genoo? **["Automatización de Marketing Robusta con Cumplimiento en su Núcleo"](https://www.g2.com/es/survey_responses/genoo-review-12287727)** **Rating:** 4.0/5.0 stars _— Kendall G._ [Read full review](https://www.g2.com/es/survey_responses/genoo-review-12287727) **["Gestiona clientes potenciales sin problemas, necesita mejorar la puntuación"](https://www.g2.com/es/survey_responses/genoo-review-12930520)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Tecnología de la información y servicios_ [Read full review](https://www.g2.com/es/survey_responses/genoo-review-12930520) #### What Are G2 Users Discussing About Genoo? - [¿Para qué se utiliza Genoo?](https://www.g2.com/es/discussions/what-is-genoo-used-for) - ‹ Prev‹ Prev - 1 - [2](/es/categories/marketing-automation/f/event-webinar-marketing?filters%5Bverified_features%5D%5B%5D=112&order=g2_score&page=2#product-list) - [3](/es/categories/marketing-automation/f/event-webinar-marketing?filters%5Bverified_features%5D%5B%5D=112&order=g2_score&page=3#product-list) - [Next ›Next ›](/es/categories/marketing-automation/f/event-webinar-marketing?filters%5Bverified_features%5D%5B%5D=112&order=g2_score&page=2#product-list) Categorías Destacadas [Software de Gestión de Riesgos de Terceros y Proveedores](https://www.g2.com/es/categories/third-party-supplier-risk-management) [Herramientas de gestión de redes sociales](https://www.g2.com/es/categories/social-media-mgmt) [Software de Gestión de Riesgos Empresariales (ERM)](https://www.g2.com/es/categories/enterprise-risk-management-erm) [Software de Transferencia de Archivos Gestionada (MFT)](https://www.g2.com/es/categories/managed-file-transfer-mft) [Software de gestión de gastos](https://www.g2.com/es/categories/expense-management) Categorías Similares - [Marketing Basado en Cuentas](/es/categories/account-based-marketing) - [Marketing de afiliación](/es/categories/affiliate-marketing) - [Optimización de la App Store](/es/categories/app-store-optimization) - [Plataformas de Inteligencia de Audiencia](/es/categories/audience-intelligence-platforms) - [Plataformas de Reseñas de Servicios B2B](/es/categories/b2b-services-review-platforms) - [Alcance de bloggers](/es/categories/blogger-outreach) - [Herramientas de Marketing de Libros](/es/categories/book-marketing-tools) - [Inteligencia de Marca](/es/categories/brand-intelligence) - [Plataformas de Información del Consumidor](/es/categories/consumer-insights-platforms) - [Retroalimentación de Video del Consumidor](/es/categories/consumer-video-feedback) - [Curación de contenido](/es/categories/content-curation) - [Marketing de Contenidos](/es/categories/content-marketing) - [Marketing Conversacional](/es/categories/conversational-marketing) - [Herramientas de Optimización de la Tasa de Conversión](/es/categories/conversion-rate-optimization-tools) - [Plataforma de Datos del Cliente (CDP)](/es/categories/customer-data-platform-cdp) [Browse Automatización de Marketing Themes](/es/categories/marketing-automation/themes) Los beneficios de Software de Automatización de Marketing con capacidades Marketing de eventos / seminarios web incluyen: Optimice todo el proceso del evento, incluidas las invitaciones personalizadas, el registro, los recordatorios y el seguimiento posterior al evento. Integre con herramientas de reuniones en línea como WebEx, Adobe Connect y GoToWebinar. A continuación se muestran los mejores Software de Automatización de Marketing con capacidades Marketing de eventos / seminarios web, verificados por el equipo de investigación de G2. Los usuarios reales han identificado Marketing de eventos / seminarios web como una función importante de Software de Automatización de Marketing. Compare diferentes productos que ofrecen esta característica para que pueda decidir cuál es el mejor para las necesidades de su negocio. Principales Herramientas de un Vistazo | Product | Mejor para | User Review | | --- | --- | --- | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[4.4/5(14,917)](https://www.g2.com/es/products/hubspot-marketing-hub/reviews) | Automatización de marketing conectada a CRM | "Gestión de Datos Centralizada con Funciones de IA Sobresalientes" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/es/products/activecampaign/reviews)[4.4/5(14,780)](https://www.g2.com/es/products/activecampaign/reviews) | Automatización del recorrido del cliente para campañas dirigidas por correo electrónico | "Potentes automatizaciones e informes que impulsan decisiones estratégicas" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/braze/reviews)[Braze](https://www.g2.com/es/products/braze/reviews)[4.5/5(1,689)](https://www.g2.com/es/products/braze/reviews) | Mensajería de ciclo de vida omnicanal | "Navegación tranquila" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/es/products/klaviyo/reviews)[4.6/5(1,360)](https://www.g2.com/es/products/klaviyo/reviews) | Automatización de correos electrónicos y SMS para comercio electrónico | "Klaviyo hace que la automatización de correos electrónicos sea simple, poderosa y confiable." | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Imagen del Avatar del Producto")](https://www.g2.com/es/products/omnisend/reviews)[Omnisend](https://www.g2.com/es/products/omnisend/reviews)[4.6/5(1,267)](https://www.g2.com/es/products/omnisend/reviews) | Configuración de campaña de correo electrónico y SMS para comercio electrónico | "Automatizaciones directas e integración fluida de CRM" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[Intuit Mailchimp All-in-One...](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[4.4/5(5,429)](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | Campañas de correo electrónico para aumentar las listas de contactos | "Campañas de correo electrónico fáciles con potentes funciones de arrastrar y soltar y análisis" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/adobe-marketo-engage/reviews)[Adobe Marketo Engage](https://www.g2.com/es/products/adobe-marketo-engage/reviews)[4.1/5(3,149)](https://www.g2.com/es/products/adobe-marketo-engage/reviews) | Nutrición de leads B2B y automatización de campañas | "Scalable, Flexible Platform for Complex Marketing Automation" | * * * Show More