# Best Marketing Automation Software with B2C Capabilities - Page 8 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 510 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,100+ Authentic Reviews - 510+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### NextGen Healthcare EHR NextGen Healthcare provides ambulatory practices of all sizes award-winning solutions along with dedicated support and professional services. We align with your goals to achieve the success that results in healthier patients and happier providers. NextGen® Enterprise EHR offers your practice configurable clinical content, intuitive workflows, and an integrated patient experience platform that incorporates telehealth. With NextGen® Mobile, your providers’ smartphones become an extension of your EHR, which saves valuable time. NextGen has its own fully integrated solutions that provide dictation, speech-to-text, direct to desktop and Ambient Listening AI technology. NextGen Mobile Pro provides these capabilities to our clients, replacing their need for additional integrated solutions. Managed cloud hosting keeps your practice secure and makes upgrades easy, though on-premise options are also available. NextGen® Enterprise PM supports patient registration and scheduling, eligibility verification, and pre-service financial clearance. It also provides rules-based charge creation, claims scrubbing and processing, and supports A/R management and collections and reporting. Your healthcare organization can benefit from robust technology and professional services that integrate with your EHR and PM system. You can enhance patient engagement, better manage your revenue cycle, optimize the management of your patient population, and expand communication with other healthcare organizations. NextGen® Office is a cloud-based EHR designed to support your practice growth, save staff time, and increase patient volume. This fully integrated clinical and billing platform features specialty-specific EHR content, mobile accessibility, a revenue cycle management system, and a convenient patient portal. Your care team can benefit from easy-to-use, cost-efficient technology that adapts to their workflow and is accessible from anywhere. They can touch, talk, or type encounter notes directly into the clinical documentation. Patients can also be empowered to manage their care as you enable them to go online to schedule appointments, request refills, schedule virtual visits, and connect with their providers. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T19%3A59%3A22Z&secure%5Bdisplayable_resource_id%5D=444&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1821&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1821&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fb2c%3Ffilters%255BTarget%2BMarket%255D%255B%255D%3D2%26page%3D8&secure%5Btoken%5D=1ae3862f7c2bcebc162805c7bae687b6549f452ffdc1047806816d2e86ea172e&secure%5Burl%5D=https%3A%2F%2Fwww.nextgen.com%2Fehr-demo%3Futm_source%3Dintent%26utm_medium%3Dg2%26utm_campaign%3D701Vz00000jcuH0IAI%26utm_content%3Dg2-clicks-ad&secure%5Burl_type%5D=custom_url) ### [Related Digital Customer Journey Manager](https://www.g2.com/products/related-digital-customer-journey-manager/reviews) Create and launch highly targeted and complex customer journeys across all your marketing channels to increase customer lifetime value, revenue and retention while saving time and effort. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Related Digital Customer Journey Manager? - **Seller:** [Related Digital](https://www.g2.com/sellers/related-digital) - **Year Founded:** 2002 - **HQ Location:** Istanbul, TR - **Twitter:** @RelatedDigital 259 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=029faa6a4748aa839b47a5df67e097d14b10f03a5b2f2dda04cb515272b86196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelated-digital%2F&secure%5Burl_type%5D=linkedin_company_website) 90 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Related Digital Customer Journey Manager? **["As global localization manger responsible for operations including marketing and Sales"](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089)** **Rating:** 4.5/5.0 stars _— Mohan L._ [Read full review](https://www.g2.com/survey_responses/related-digital-customer-journey-manager-review-5408089) #### What Are G2 Users Discussing About Related Digital Customer Journey Manager? - [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/related-marketing-cloud-rmc-customer-journey-manager-what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for) - [What is Related Marketing Cloud (RMC) Customer Journey Manager used for?](https://www.g2.com/discussions/what-is-related-marketing-cloud-rmc-customer-journey-manager-used-for) ### [SalesAutoPilot](https://www.g2.com/products/salesautopilot/reviews) SalesAutoPilot is a automation software that changes the way you market and do business. It helps you automate and scale awesomeness in your company and ditch all grunt work. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind SalesAutoPilot? - **Seller:** [SalesAutoPilot](https://www.g2.com/sellers/salesautopilot) - **Year Founded:** 2001 - **HQ Location:** Budapest, HU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d01cd0d1331e2912bfdd922e2c4d358706702ddfd1a13f047b163cf1f054e13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketingszoftverek%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SalesAutoPilot? **["Run your sales on Auto Pilot"](https://www.g2.com/survey_responses/salesautopilot-review-5237222)** **Rating:** 4.5/5.0 stars _— TARUN S._ [Read full review](https://www.g2.com/survey_responses/salesautopilot-review-5237222) #### What Are G2 Users Discussing About SalesAutoPilot? - [What is SalesAutoPilot used for?](https://www.g2.com/discussions/what-is-salesautopilot-used-for) ### [Scaliance](https://www.g2.com/products/scaliance/reviews) NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Scaliance? - **Seller:** [CloudNCo](https://www.g2.com/sellers/cloudnco) - **Year Founded:** 2013 - **HQ Location:** New York City, US - **Twitter:** @NextUser 1,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b35afc972906afb1045e16e810a906cd82b3be14298118958c3444c991ae5fac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextuser%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Scaliance? **["Nextuser : An Overeview"](https://www.g2.com/survey_responses/scaliance-review-5021556)** **Rating:** 5.0/5.0 stars _— Ashok R._ [Read full review](https://www.g2.com/survey_responses/scaliance-review-5021556) #### What Are G2 Users Discussing About Scaliance? - [What is NextUser used for?](https://www.g2.com/discussions/what-is-nextuser-used-for) ### [Ubiquity Engage](https://www.g2.com/products/ubiquity-engage/reviews) Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Ubiquity Engage? - **Seller:** [Ubiquity](https://www.g2.com/sellers/ubiquity) - **Year Founded:** 2000 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 200% Medium #### What Are Recent G2 Reviews of Ubiquity Engage? **["UbiquityEngage"](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481)** **Rating:** 4.0/5.0 stars _— Jhoneis M._ [Read full review](https://www.g2.com/survey_responses/ubiquity-engage-review-1645481) #### What Are G2 Users Discussing About Ubiquity Engage? - [What is Ubiquity Engage used for?](https://www.g2.com/discussions/what-is-ubiquity-engage-used-for) ### [Wired Plus](https://www.g2.com/products/wired-plus/reviews) Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Wired Plus? - **Seller:** [Wired Plus](https://www.g2.com/sellers/wired-plus) - **Year Founded:** 2000 - **HQ Location:** Leeds, GB - **Twitter:** @wired\_plus 392 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e79a2213c52e9291611fbd7fc8aac06126588bcfa34d195f8470bd7576c0a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareidhl%2F&secure%5Burl_type%5D=linkedin_company_website) 354 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About Wired Plus? - [What is Wired Plus used for?](https://www.g2.com/discussions/what-is-wired-plus-used-for) ### [X2CRM](https://www.g2.com/products/x2crm/reviews) X2CRM is an open source CRM platform for marketing, sales, customer service and other custom applications powered by an easy to use workflow engine and process management framework. Manage your clients with an endlessly customizable, powerful app, and boost your productivity like never before. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate X2CRM? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind X2CRM? - **Seller:** [X2CRM | X2Engine](https://www.g2.com/sellers/x2crm-x2engine) - **Year Founded:** 2011 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=766d26ea00d8dc5f17148103968a19516f047b17134dea73f78c6ce6dfa08ec1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fx2engine%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of X2CRM? **["Because I was working and good understanding"](https://www.g2.com/survey_responses/x2crm-review-4964678)** **Rating:** 4.0/5.0 stars _— Verified User in Electrical/Electronic Manufacturing_ [Read full review](https://www.g2.com/survey_responses/x2crm-review-4964678) #### What Are G2 Users Discussing About X2CRM? - [What is X2CRM used for?](https://www.g2.com/discussions/what-is-x2crm-used-for) - [‹ Prev ‹ Prev](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=7#product-list) - [1](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score#product-list) - [2](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=2#product-list) - … - [4](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=4#product-list) - [5](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=5#product-list) - [6](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=6#product-list) - [7](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=7#product-list) - 8 - Next › Next › Spotlight Categories [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) [Session Replay Software](https://www.g2.com/categories/session-replay) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Relational Databases](https://www.g2.com/categories/relational-databases) [Employee Intranet Software](https://www.g2.com/categories/employee-intranet) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs. Show More