# Best Marketing Automation Software with B2C Capabilities - Page 2 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 510 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,100+ Authentic Reviews - 510+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### aACE aACE is a comprehensive business management solution designed for companies that have outgrown small-business packages and patchwork solutions or are frustrated by the poor performance of expensive ERP systems. aACE’s core functionality includes: • Accounting • Customer Relationship Management (CRM) • Enterprise Resource Planning (ERP) • Material Requirements Planning (MRP) • Inventory Management • Order Management • Production Management • Shipping and Receiving Management • Calendar and Scheduling Management As the letters in our name suggest, aACE unifies A-ccounting, C-ustomer relationship management, and E-nterprise resource planning into an integrated package. The accounting module provides completely auditable general ledger, payables, receivables, inventory and balance sheet capabilities. The CRM module allows users to manage relationships with vendors and partners, as well as monitor leads, sales, quotes and overall business performance. The ERP module integrates sales, operations and accounting tools. aACE also offers integrations with payment processing, email marketing, shipping, e-commerce, and other tools. aACE offers on-premise, cloud-based, and browser-based business management software for small and midsize manufacturing, distribution, and professional services businesses. aACE is available with monthly subscription pricing. iOS mobile apps are also available. FLEXIBILITY aACE accommodates most client needs right out of the box. And because it is built on the Claris FileMaker platform, aACE can be customized easily, efficiently, and cost effectively. Each business has unique in-house expertise acquired during their years in business, and aACE makes it simple to translate those insights into custom apps that streamline processes, boost productivity, and maximize a company’s competitive advantage. VERSATILITY Our track record of enthusiastic customers spans a wide range of industries, including professional services, wholesale distribution, and light manufacturing. These organizations have as few as five and as many as 500 personnel. But they all share the same need for an integrated, cost-effective, cross-platform suite of business management software that is robust enough to support their entire operation — and that’s where aACE comes in. TESTIMONIALS aACE clients have called our solution “the best in everything,” “a major improvement over QuickBooks,” and “a critical component to the success of our company’s future.” We’re constantly hearing from our clients that their day-to-day operations have improved since implementing aACE. For example: • Derek Navratil from Essential Water Solutions Inc.: “[The aACE team] initially struck me as unique, refreshingly knowledgeable, and very in-tune with the modern demands of an ERP software package – solving problems with their software that no one else seemed to give a second thought.” • Daniel Chapman from Redd Remedies: “aACE software is easy to use, intuitive, logical, and easily customized. It is clear that the architecture of aACE has been very well thought out. We were able to automate some previously manual processes that is resulting in literally hundreds of saved labor hours each month." PAIN-POINTS SOLVED aACE offers a compelling alternative for business owners who question the ROI from other software: • Browser-based packages like NetSuite • Open-source packages like xTuple • Client/server packages like QuickBooks, Dynamics, and Sage aACE provides greater visibility, accuracy, and velocity in your operations, solving the inefficiencies and lost opportunities that arise from a software package not carefully fitted to your business’ unique needs. To see aACE in action, visit showme.aacesoft.net. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-14T23%3A36%3A48Z&secure%5Bdisplayable_resource_id%5D=634&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=95386&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=95386&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fb2c%3Ffacet%3Db2c%26filters%255BTarget%2BMarket%255D%255B%255D%3D2%26page%3D2&secure%5Btoken%5D=c7ddb562387ce19f6138409542e872c85feacd001e11f0fe2e52e2e270e5f6a2&secure%5Burl%5D=https%3A%2F%2Faacesoft.com&secure%5Burl_type%5D=company_website) ### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. **Average Rating:** 4.4/5.0 **Total Reviews:** 221 #### How Do G2 Users Rate Leadsquared Marketing Automation? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Leadsquared Marketing Automation? - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared 1,470 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website) 1,060 employees on LinkedIn® - **Phone:** 848-248-4002 #### Who Uses This Product? - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Education Management, Marketing and Advertising - **Company Size:** 44% Small, 36% Medium #### What Do G2 Reviewers Say About Leadsquared Marketing Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates. - Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows. - Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams. - Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams. - Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates. ##### Cons - Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors. - Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively. - Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues. - Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support. - Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations. #### What Are Recent G2 Reviews of Leadsquared Marketing Automation? **["LeadSquared’s Powerful Automation and Flexible Workflows, Backed by Exceptional Support"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836)** **Rating:** 5.0/5.0 stars _— Padmasree K._ [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13208836) **["LeadSquared Fits Our Small Business Perfectly with Customization and Great Guidance"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046)** **Rating:** 5.0/5.0 stars _— Joshua D._ [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046) #### What Are G2 Users Discussing About Leadsquared Marketing Automation? - [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment - [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software) - [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared) - [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation) - [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do) ### [ProFundCom](https://www.g2.com/products/profundcom/reviews) ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate ProFundCom? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Customization :** 9.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ProFundCom? - **Seller:** [ProFundCom](https://www.g2.com/sellers/profundcom) - **Year Founded:** 2003 - **HQ Location:** London, GB - **Twitter:** @ProFundCom 793 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b22f7b9f21a1dcee70027a63a749ca1ec8fb4b1338778ed87a454bed5dd8715&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprofundcom---email-marketing-for-finance&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Investment Management - **Company Size:** 78% Small, 17% Medium #### What Do G2 Reviewers Say About ProFundCom? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive customer support** of ProFundCom, enhancing usability and satisfaction throughout their experience. - Users value ProFundCom for its **exceptional customer engagement** , enhancing efficiency and support in fundraising initiatives. - Users appreciate the **seamless integrations** of ProFundCom, enhancing efficiency and support for marketing and sales processes. - Users value the **ease of use** of ProFundCom, enhancing their digital marketing efficiency and customization capabilities. - Users appreciate the **ease of use and excellent service** offered by ProFundCom for effective email marketing. ##### Cons - Users experience a **learning curve** due to the many features, but support helps ease the transition. - Users find the system to be **not intuitive** , as the multitude of features complicates navigation and usability. - Users find ProFundCom to be **expensive** compared to lower-cost alternatives, impacting accessibility for smaller firms. - Users find the **time-consuming process** of manual updates frustrating, hindering efficiency in campaign management. - Users note **dashboard issues** , wishing for a more modern UI and broader template selection for ease of use. #### What Are Recent G2 Reviews of ProFundCom? **["Eye-Opening Data Insights Brought to Life"](https://www.g2.com/survey_responses/profundcom-review-13241949)** **Rating:** 5.0/5.0 stars _— Chris D._ [Read full review](https://www.g2.com/survey_responses/profundcom-review-13241949) **["User-Friendly and Highly Competent"](https://www.g2.com/survey_responses/profundcom-review-12692797)** **Rating:** 4.5/5.0 stars _— Marco B._ [Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797) #### What Are G2 Users Discussing About ProFundCom? - [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for) ### [Optimove](https://www.g2.com/products/optimove/reviews) Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 231 #### How Do G2 Users Rate Optimove? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Optimove? - **Seller:** [Optimove](https://www.g2.com/sellers/optimove) - **Year Founded:** 2012 - **HQ Location:** New York - **Twitter:** @Optimove 5,475 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website) 564 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 51% Medium, 31% Small #### What Do G2 Reviewers Say About Optimove? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation. - Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove. - Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement. - Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly. - Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove. ##### Cons - Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface. - Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads. - Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience. - Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility. - Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options. #### What Are Recent G2 Reviews of Optimove? **["easy and user-friendly good support"](https://www.g2.com/survey_responses/optimove-review-10631324)** **Rating:** 4.5/5.0 stars _— minas m._ [Read full review](https://www.g2.com/survey_responses/optimove-review-10631324) **["Powerful CRM platform for smarter & personalised campaigns"](https://www.g2.com/survey_responses/optimove-review-13249318)** **Rating:** 5.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/optimove-review-13249318) #### What Are G2 Users Discussing About Optimove? - [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for) ### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details. **Average Rating:** 4.5/5.0 **Total Reviews:** 534 #### How Do G2 Users Rate Vendasta AI Platform? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Vendasta AI Platform? - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta 3,930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website) 745 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small, 10% Medium #### What Do G2 Reviewers Say About Vendasta AI Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction. - Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs. - Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly. - Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless. - Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity. ##### Cons - Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage. - Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize. - Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex. - Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform. - Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution. #### What Are Recent G2 Reviews of Vendasta AI Platform? **["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)** **Rating:** 5.0/5.0 stars _— Chris H._ [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) **["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)** **Rating:** 5.0/5.0 stars _— Carl B._ [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105) #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### [eTrigue](https://www.g2.com/products/etrigue/reviews) eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up. **Average Rating:** 4.3/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate eTrigue? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind eTrigue? - **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue) - **Year Founded:** 2011 - **HQ Location:** San Jose, CA - **Twitter:** @etrigue 3,594 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7c5b0c234ee21f69a322c569f18ce91af4ea107ee90305eef183fe916f24afc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F452471%2F&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Small, 35% Medium #### What Do G2 Reviewers Say About eTrigue? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive marketing automation** of eTrigue, enhancing lead nurturing and campaign management effectively. - Users appreciate the **ease of use** of eTrigue, thanks to intuitive setup and user-friendly data analysis tools. - Users find the **easy setup** of eTrigue extremely helpful, allowing quick onboarding for anyone, regardless of tech skills. - Users praise eTrigue for its **intuitive design** , simplifying campaign setup and fostering seamless CRM integration for enhanced usability. - Users love eTrigue's **user-friendly interface** , making setup and data analysis effortless even for non-tech-savvy team members. ##### Cons - Users face **dashboard issues** with limited customization and a steep learning curve, impacting overall user experience. - Users feel the **limited customization** options hinder effective lead scoring tailored to their specific business needs. - Users find eTrigue’s interface **not intuitive** , with a steep learning curve and outdated reporting features hindering usability. - Users find the **learning curve steep** at first, wishing for improved user-friendly reporting features and dashboards. - Users find the **limited customization options** for lead scoring rules restrict their ability to tailor the experience to their needs. #### What Are Recent G2 Reviews of eTrigue? **["Intuitive Automation, Seamless CRM Integration"](https://www.g2.com/survey_responses/etrigue-review-12064755)** **Rating:** 5.0/5.0 stars _— Sisanda N._ [Read full review](https://www.g2.com/survey_responses/etrigue-review-12064755) **["Enhanced Lead Scoring with User-Friendly Analytics"](https://www.g2.com/survey_responses/etrigue-review-12285300)** **Rating:** 4.0/5.0 stars _— Lopez G._ [Read full review](https://www.g2.com/survey_responses/etrigue-review-12285300) #### What Are G2 Users Discussing About eTrigue? - [What is eTrigue used for?](https://www.g2.com/discussions/what-is-etrigue-used-for) ### [SimplyCast 360](https://www.g2.com/products/simplycast-360/reviews) SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. **Average Rating:** 4.3/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate SimplyCast 360? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind SimplyCast 360? - **Seller:** [simplycast](https://www.g2.com/sellers/simplycast) - **Year Founded:** 2009 - **HQ Location:** Dartmouth, CA - **Twitter:** @simplycast 38,831 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69eae9fedfec33118b7cf96647f41a01d9ee7541ca18e6c0caa5ee0b942e9bdc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplycast%2F&secure%5Burl_type%5D=linkedin_company_website) 54 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 56% Small, 38% Medium #### What Do G2 Reviewers Say About SimplyCast 360? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **customizability** of SimplyCast 360, enabling impactful email blasts and tailored newsletters effortlessly. - Users value the **customization options** in SimplyCast 360, allowing for impactful email blasts and personalized newsletters. - Users enjoy the **ease of creation** for impactful email blasts and customizable newsletters with SimplyCast 360. - Users find **easy creation** of impactful email blasts and customizable newsletters a significant advantage of SimplyCast 360. - Users find the **easy implementation** of SimplyCast 360 excellent for creating customized email campaigns effortlessly. ##### Cons - Users experience **delays** in loading and saving on SimplyCast 360, leading to frustration and reduced productivity. - Users experience frustrating **performance issues** with delays in loading and saving, impacting overall productivity. - Users find the **slow loading** times frustrating, which negatively impacts their overall productivity on the platform. - Users experience **slow performance** with SimplyCast 360, facing frustrating delays that hinder productivity. - Users experience **significant delays** in loading and saving, leading to frustrations that hinder overall productivity. #### What Are Recent G2 Reviews of SimplyCast 360? **["Effortless Client Communication and Marketing Insights"](https://www.g2.com/survey_responses/simplycast-360-review-12596375)** **Rating:** 5.0/5.0 stars _— David M._ [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-12596375) **["automation platform designed help businesses manage their marketing efforts across multiple channels"](https://www.g2.com/survey_responses/simplycast-360-review-11082554)** **Rating:** 5.0/5.0 stars _— Heinz K._ [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-11082554) #### What Are G2 Users Discussing About SimplyCast 360? - [What is SimplyCast 360 used for?](https://www.g2.com/discussions/what-is-simplycast-360-used-for) ### [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 301 #### How Do G2 Users Rate Manago AI? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Manago AI? - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website) 349 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Automation Specialist, Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Manago AI? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs. - Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly. - Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership. - Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively. - Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency. ##### Cons - Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup. - Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively. - Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access. - Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly. - Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools. #### What Are Recent G2 Reviews of Manago AI? **["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)** **Rating:** 5.0/5.0 stars _— Martyna K._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615) **["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)** **Rating:** 4.0/5.0 stars _— Paulina ._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### [Cordial](https://www.g2.com/products/cordial/reviews) Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Cordial? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Cordial? - **Seller:** [Cordial](https://www.g2.com/sellers/cordial) - **Year Founded:** 2014 - **HQ Location:** San Diego, CA - **Twitter:** @cordialinc 825 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da3fd89237b4642672cebdc4fa6a4abdb5bb00e2756f306f51b547816eacb00b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4870268%2F&secure%5Burl_type%5D=linkedin_company_website) 252 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 43% Small, 36% Medium #### What Do G2 Reviewers Say About Cordial? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Cordial, enabling smooth onboarding and effective training for new employees. - Users value the **customizable automation** capabilities of Cordial, enhancing their marketing strategies through personalized data insights. - Users praise the **outstanding customer support** from Cordial, highlighting their responsiveness and genuine investment in success. - Users love the **easy setup** of Cordial, highlighting its intuitive interface and seamless onboarding process. - Users value the **personalized engagement** features of Cordial, enhancing customer relationships through real-time, tailored communication. ##### Cons - Users find the **learning curve challenging** , requiring significant time to master Cordial's advanced features and interface. - Users find the **steep learning curve** challenging, especially for advanced features and understanding the system initially. - Users find the **complex reporting** challenging due to the steep learning curve and unclear documentation. - Users find the **difficult learning curve** of Cordial challenging initially, requiring time to fully grasp its features. - Users feel the price is **expensive** and question the value compared to the services offered and new features. #### What Are Recent G2 Reviews of Cordial? **["Centralized Messaging and Real-Time Data for Enhanced Engagement"](https://www.g2.com/survey_responses/cordial-review-12121016)** **Rating:** 4.0/5.0 stars _— Naman J._ [Read full review](https://www.g2.com/survey_responses/cordial-review-12121016) **["Cordial: Powerful, Yet Challenging for Advanced Features"](https://www.g2.com/survey_responses/cordial-review-12347278)** **Rating:** 4.0/5.0 stars _— Prateek S._ [Read full review](https://www.g2.com/survey_responses/cordial-review-12347278) #### What Are G2 Users Discussing About Cordial? - [How much does a cordial cost?](https://www.g2.com/discussions/how-much-does-a-cordial-cost) - [What is cordial business?](https://www.g2.com/discussions/what-is-cordial-business) - [What is Cordial esp?](https://www.g2.com/discussions/what-is-cordial-esp) ### [VBOUT](https://www.g2.com/products/vbout/reviews) VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 259 #### How Do G2 Users Rate VBOUT? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind VBOUT? - **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc) - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @vboutcom 1,782 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2badea79e5c272fc18ccf645908351eaaed0aa6eefe939f74bf6c0bbefabe5e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2951785%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small, 10% Medium #### What Do G2 Reviewers Say About VBOUT? _AI-generated summary from verified user reviews_ ##### Pros - Users love how VBOUT allows them to create **landing pages and email sequences quickly and easily** , enhancing marketing efficiency. - Users value the **automation efficiency** of VBOUT, streamlining their sales funnels with consistent updates and improvements. - Users commend the **outstanding customer support** of VBOUT, noting its effectiveness in addressing marketing needs. - Users value the **ease of use** of VBOUT for quickly creating landing pages and email sequences. - Users value the **easy creation** of landing pages and email sequences with VBOUT, enhancing their marketing efficiency. ##### Cons - Users find the **email sending caps** restrictive, limiting effective campaign management for larger businesses. - Users find the **email sending caps limiting** , which can hinder large campaign efforts and overall effectiveness. - Users find the **complex usage** of VBOUT challenging, despite its adequacy for basic landing page needs. - Users find VBOUT's **email sending caps** restrictive, hindering larger campaigns compared to other market options. - Users find the **inefficient email sending limits** restrictive for managing large campaigns effectively with VBOUT. #### What Are Recent G2 Reviews of VBOUT? **["Tailored Automation for Small Teams, Needs Better Integrations"](https://www.g2.com/survey_responses/vbout-review-12984203)** **Rating:** 4.0/5.0 stars _— Verified User in Civil Engineering_ [Read full review](https://www.g2.com/survey_responses/vbout-review-12984203) **["All-in-One Marketing Platform That’s Easy to Use and Saves Time"](https://www.g2.com/survey_responses/vbout-review-10069277)** **Rating:** 4.5/5.0 stars _— Ammar Ihsan N._ [Read full review](https://www.g2.com/survey_responses/vbout-review-10069277) #### What Are G2 Users Discussing About VBOUT? - [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment ### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. **Average Rating:** 4.2/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Sailthru by Marigold? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Sailthru by Marigold? - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal 16,660 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website) 2,991 employees on LinkedIn® - **Ownership:** NYSE: ZETA #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Publishing, Retail - **Company Size:** 61% Medium, 21% Small #### What Do G2 Reviewers Say About Sailthru by Marigold? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management. - Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement. - Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences. - Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels. - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences. ##### Cons - Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru. - Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome. - Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support. - Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge. - Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru. #### What Are Recent G2 Reviews of Sailthru by Marigold? **["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)** **Rating:** 4.0/5.0 stars _— Stuessy B._ [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858) **["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)** **Rating:** 4.5/5.0 stars _— Abhishek S._ [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379) #### What Are G2 Users Discussing About Sailthru by Marigold? - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) ### [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 300 #### How Do G2 Users Rate Listrak? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Listrak? - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak 3,182 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website) 246 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Medium, 33% Small #### What Do G2 Reviewers Say About Listrak? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. ##### Cons - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. #### What Are Recent G2 Reviews of Listrak? **["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)** **Rating:** 4.0/5.0 stars _— Hagner H._ [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) **["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)** **Rating:** 4.0/5.0 stars _— Sebastian R._ [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ### [Drip](https://www.g2.com/products/drip/reviews) Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 468 #### How Do G2 Users Rate Drip? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Drip? - **Seller:** [Drip](https://www.g2.com/sellers/drip) - **HQ Location:** Minneapolis, MN - **Twitter:** @getdrip 12,804 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0848af88b5ca8b1ffcaef6395f627ed7eb2f4776f93ae1edce416d056e517590&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16264928%2F&secure%5Burl_type%5D=linkedin_company_website) 156 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small, 7% Medium #### What Do G2 Reviewers Say About Drip? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. - Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. - Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. - Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. - Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. ##### Cons - Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. - Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. - Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. - Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. - Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. #### What Are Recent G2 Reviews of Drip? **["Behavior-Based Automation That Sends the Right Message at the Right Time"](https://www.g2.com/survey_responses/drip-review-12864021)** **Rating:** 4.0/5.0 stars _— Prabhat C._ [Read full review](https://www.g2.com/survey_responses/drip-review-12864021) **["Drip turned our product events into something marketing could actually use"](https://www.g2.com/survey_responses/drip-review-13076322)** **Rating:** 4.5/5.0 stars _— Yaroslav B._ [Read full review](https://www.g2.com/survey_responses/drip-review-13076322) #### What Are G2 Users Discussing About Drip? - [What is Drip used for?](https://www.g2.com/discussions/what-is-drip-used-for) - [What is Getdrip?](https://www.g2.com/discussions/what-is-getdrip) - [What is drip ecommerce?](https://www.g2.com/discussions/what-is-drip-ecommerce) - [How much does drip cost?](https://www.g2.com/discussions/how-much-does-drip-cost) - [Is drip a CRM?](https://www.g2.com/discussions/is-drip-a-crm) ### [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,030 #### How Do G2 Users Rate Act-On? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Act-On? - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware 32,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Act-On? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. ##### Cons - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. #### What Are Recent G2 Reviews of Act-On? **["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)** **Rating:** 5.0/5.0 stars _— Sarah O._ [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) **["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)** **Rating:** 5.0/5.0 stars _— Don B._ [Read full review](https://www.g2.com/survey_responses/act-on-review-13175213) ### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 #### How Do G2 Users Rate Zeta Marketing Platform? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Zeta Marketing Platform? - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** zetaglobal.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal 16,660 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website) 2,991 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Medium, 38% Large #### What Do G2 Reviewers Say About Zeta Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience. - Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration. - Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance. - Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward. - Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market. ##### Cons - Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners. - Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience. - Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience. - Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively. - Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)** **Rating:** 4.0/5.0 stars _— Max R._ [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) **["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)** **Rating:** 4.0/5.0 stars _— Verified User in Broadcast Media_ [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### [Actito](https://www.g2.com/products/actito/reviews) Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. **Average Rating:** 4.3/5.0 **Total Reviews:** 174 #### How Do G2 Users Rate Actito? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Actito? - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** www.ibexa.co - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website) 159 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 47% Medium, 34% Small #### What Do G2 Reviewers Say About Actito? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. - Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. - Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. - Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. - Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. ##### Cons - Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. - Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. - Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. - Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. - Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. #### What Are Recent G2 Reviews of Actito? **["Precise Customer Tracking and Powerful Automated Outreach"](https://www.g2.com/survey_responses/actito-review-12870721)** **Rating:** 5.0/5.0 stars _— Laverne N._ [Read full review](https://www.g2.com/survey_responses/actito-review-12870721) **["Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder"](https://www.g2.com/survey_responses/actito-review-12853358)** **Rating:** 4.5/5.0 stars _— Naomi M._ [Read full review](https://www.g2.com/survey_responses/actito-review-12853358) #### What Are G2 Users Discussing About Actito? - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for) - [‹ Prev ‹ Prev](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score#product-list) - [1](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score#product-list) - 2 - [3](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=3#product-list) - [4](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=4#product-list) - [5](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=5#product-list) - [6](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=6#product-list) - [7](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=7#product-list) - [8](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=8#product-list) - [Next › Next ›](/categories/marketing-automation/f/b2c?filters%5BTarget+Market%5D%5B%5D=2&order=g2_score&page=3#product-list) Spotlight Categories [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Expense Management Software](https://www.g2.com/categories/expense-management) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs. Show More