Best Marketing Analytics Software

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities.

With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) as the software allows businesses to identify effective marketing methods. Marketing analytics considers all marketing efforts across all channels and audiences, collecting insights into customer preferences and history.

Marketing analytics products analyze a business’ marketing initiatives over time and across various channels, allowing for better, more successful marketing. These tools exist as either open-source or customized, proprietary solutions. Marketing analytics software is bolstered by SEO software and search marketing software, and these products regularly integrate with marketing automation software, CRM software, content marketing software, and digital analytics software.

Marketing analytics solutions assess data solely from marketing tools, and their core functionality is to analyze marketing campaign–oriented information. Some companies opt to use business intelligence software and self-service business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

  • Collect data on marketing campaigns distributed across a variety of media channels
  • Monitor marketing campaigns and targeted audiences to identify the results
  • Analyze the results and compile data of marketing campaigns
  • Integrate with sales, marketing, and other analytics software through which users can source marketing data
  • Visualize marketing campaign performance via an analytics dashboard or similar visualization
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Results: 217
    HubSpot
    (1,176)4.3 out of 5
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    HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successfu

    Looker
    (144)4.4 out of 5
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    Optimized for quick response

    Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

    Pathmatics
    (191)4.1 out of 5
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    Optimized for quick response

    Pathmatics turns the world’s marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agen

    OWOX BI is your personal marketing analyst that helps you grow faster and achieve your marketing goals. With marketing analytics by OWOX BI, you will find growth areas and identify your risks, get an AI-powered forecast of your marketing plan performance, receive actionable reports for every employee and create your data-driven marketing strategy. OWOX BI will show you how your marketing plan can be fulfilled, where your growth areas and weak points are, and how your market share is changing.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    CleverTap
    (67)4.6 out of 5
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    CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,

    AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c

    NinjaCat
    (154)4.2 out of 5
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    Optimized for quick response

    NinjaCat is an All-in-One Reporting, Monitoring & Call Tracking Solution for Leading Digital Marketing Agencies. NinjaCat integrates with all of the popular PPC, Display, SEO, Social Media, Call Tracking and Reputation Channels providing you all the tools you need to automate your reporting, monitor campaigns and budgets, win new clients and transform existing customers into raving fans. NinjaCat is the reporting platform of choice for the world’s leading agencies.

    With integrations to all marketing and advertising platforms, Funnel collects, organizes and displays your data in one place. You have the freedom to feed your data to any tool you like, whether it's a data warehouse, BI solution, a visualization tool or a simple spreadsheet. Instead of spending time on data gathering, building and maintaining API connections, use this time to analyze the data and create actionable business insights. From day one, your data will be structured and combined so it

    TapClicks
    (101)4.1 out of 5
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    Optimized for quick response

    TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics

    Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations

    Terminus ABM Platform
    (33)4.5 out of 5
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    The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns

    LeanData
    (36)4.6 out of 5
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    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view

    Mixpanel
    (83)4.2 out of 5
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    Optimized for quick response

    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide

    AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Save hours on reporting to clients every month with an easy-to-use drag and drop dashboard. Or use our drag & drop report editor for beautiful PDF reports that send automatically to clients. Include SEO integrations like rank tracking, backlink monitoring and website audits are included at no extra cost. Plus, 30+ other integrations so you can connect all of your marketing channels in one place. Inte

    DemandJump’s customer acquisition platform empowers marketers to deeply understand performance across all digital channels, discover hidden gaps and opportunities, and act on powerful recommendations to optimize digital marketing spend.

    MarketShare DecisionCloud is a cloud-based enterprise software that provides optimization, mix modeling, cross-channel attribution, planninc pricing, and other analytics.

    Built by marketers, for marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90% with real-time reports & dashboards. No developers or SQL knowledge required. Integrations include: Facebook, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Pull data from every platform and send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets and more. Aggregate and visualize

    Adverity
    (19)4.7 out of 5
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    Optimized for quick response

    Adverity is a SaaS platform that enables brands and agencies to make better marketing decisions by integrating all data into a single source of truth and leveraging artificial intelligence to uncover opportunities. Datatap is an integration technology that connects data from multiple systems to any destination by automating the process of data collection, preparation and management to create a single source of truth. Insights cuts the time to report on marketing performance, delivering powerfu

    Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intel

    Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.

    Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

    Zaius
    (20)4.6 out of 5
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    Optimized for quick response

    Zaius was founded to assist B2C marketers to delight their customers at every interaction. Only Zaius combines the customer visibility of a CDP, the marketing outreach of an ESP, and data-science fueled analytics for deeper customer engagement. Within days our customers are seeing their customers in a whole new light including: 1) First, we stitch together all your customer data, even the anonymous stuff, and serve up a full view of each customer; think about it as a CDP, without the cost and d

    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

    TrenDemon helps you understand the impact of your content marketing efforts on your business goals. Uncover actionable insights into how your users interact with your content to support your content creation and demand gen efforts.

    Affinio is an award-winning marketing strategy platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media & entertainment companies, and publishers to redefine the way they research, plan, and execute relevant marketing strategies. Behind Affinio is an advanced, incredibly powerful, and unique technology that mines the billions of relational network connections that exist within any audience. Usin

    Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing: -- Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets. --Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spread

    Radius (www.radius.com) is the only enterprise customer data platform (CDP) on a mission to power data intelligence across all B2B applications, channels, and users. Built on The Network of Record™ - the world's most accurate and comprehensive B2B data ecosystem - and pioneering AI, Radius helps companies discover, manage and reach their audiences. With Radius, our customers have a single source of truth, a unified view of every possible customer, and the largest reach across more than 500 cha

    We have two different products: - Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/ - Audiense Connect: Smart Social Marketing for Twitter https://audiense.com/products/audiense-connect/ Audiense Insights combines rich social data sources with world-leading cognitive and machine learning to provide audience intelligence at scale. Audiense Insights builds and dynamically maint

    Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.

    Act-On
    (32)4.5 out of 5
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    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o

    CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and o

    Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what

    Full Circle Insights
    (68)4.1 out of 5
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    Optimized for quick response

    Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insi

    TUNE builds technology that powers successful marketing partnerships across mobile and web. TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. TUNE solutions are used by Shopify, Groupon, Chewy, Credit Sesame,

    Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

    Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.

    conDati
    (10)3.9 out of 5
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    Optimized for quick response

    Using real-time revolutionary predictive analytics, conDati’s cloud-based Marketing Analytics platform provides marketing teams with a three-fold solution to their analytics needs: Integration: A single unified marketing data asset that collects performance information from every important martech source – eliminating the need for manual reporting in spreadsheets. Reporting & Forecasting: Complete, current, and accurate dashboards and reports that show campaign performance across all platf

    Our web-based Direct Database Marketing Insights™ reporting platform is designed so that non-programmers can run reports or mine data to test hypotheses and identify trends.

    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management

    BuyerGenomics is a Predictive Marketing Automation solution. Our mission is to democratize the capabilities we've offered for years to Fortune 500 companies to every sized business. Doing so means refining the machine intelligence in BuyerGenomics over time to improve our Clients ability to grow customer relationships, increase revenues and profitability, and acquire net-new higher value customer ever more effectively.

    Optimove
    (8)4.3 out of 5
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    Optimized for quick response

    Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hu

    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a single user interface, so you can optimize budgets, consumer experiences and business results.

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.

    Marketing Performance Measurement for integrated campaigns

    SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk.

    Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

    ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.

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