# Mejores herramientas de análisis de marketing

## How Many Software de Análisis de Marketing Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Software de Análisis de Marketing Products?

**Por qué puedes confiar en las clasificaciones de software de G2:**

- 30 Analistas y Expertos en Datos
- 67,800+ Reseñas auténticas
- 556+ Productos
- Clasificaciones Imparciales

Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría.

## G2 Grid® for Software de Análisis de Marketing
 ![G2 Grid® for Software de Análisis de Marketing plotting products by satisfaction and market presence](https://www.g2.com/es/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=22329&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, Singular, AgencyAnalytics, y Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/es/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Amazon OpenSearch Service

Amazon OpenSearch Service desbloquea de manera segura la búsqueda en tiempo real, el monitoreo y el análisis de datos empresariales y operativos para casos de uso como el monitoreo de aplicaciones, el análisis de registros, la observabilidad y la búsqueda en sitios web.

[Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-06T23%3A37%3A43Z&secure%5Bdisplayable_resource_id%5D=100&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20177&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20177&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fmarketing-analytics&secure%5Btoken%5D=3226fea4b6cd6c80d6de4c8f5619598106fa736adf5805d578c24944d19884a1&secure%5Burl%5D=https%3A%2F%2Faws.amazon.com%2Fopensearch-service%2Ffeatures%2Fserverless%2F%3Ftrk%3De8fc5908-35b1-4de0-aeb2-52b1ab2ed4be%26sc_channel%3Ddisplay%2Bads&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

HubSpot Marketing Hub is a software designed to consolidate marketing tools and customer data into a unified platform for modern marketing teams. The software provides email marketing, landing page management, social media management, and data analytics by leveraging a native CRM architecture that eliminates data silos. It automates data synchronization across marketing channels and reduces the time marketers spend switching between applications and reconciling data across systems. HubSpot Marketing Hub addresses fragmented customer data, inefficient execution, and wasted time on tool management by keeping all customer information, interaction history, and engagement data accessible within a single marketing workflow. The software supports use cases ranging from small marketing teams to enterprise organizations, with unified reporting that ties marketing activities to revenue and integrations across the full HubSpot CRM platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,244

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Streamlines Workflows with Robust Features and Easy Collaboration"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [Semrush](https://www.g2.com/products/semrush/reviews)

Semrush is a software designed to empower marketers to command their online presence and create measurable brand visibility impact. The software provides AI-driven insights across SEO, content marketing, paid media, and social strategy by leveraging the industry's most expansive proprietary dataset. It automates competitive intelligence gathering and reduces the manual effort required to monitor keyword rankings, backlink profiles, and paid media performance. Semrush addresses the challenge of winning visibility in an evolving digital landscape by delivering unified insights that span search, content, and social channels. The software supports more than 28 million users globally, from scaling startups to Fortune 500 companies, across North America, Europe, and Asia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,919

#### How Do G2 Users Rate Semrush?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Semrush?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Semrush?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance.
- Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools.
- Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively.
- Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively.
- Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success.

##### Cons

- Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets.
- Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses.
- Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets.
- Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets.
- Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging.

#### What Are Recent G2 Reviews of Semrush?

**["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)**

**Rating:** 5.0/5.0 stars

_— Pasha L._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13159268)

**["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)**

**Rating:** 5.0/5.0 stars

_— Pavel K._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13129243)

#### What Are G2 Users Discussing About Semrush?

- [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
- [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments
- [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for)
- [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for)
- [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments

### [CallRail](https://www.g2.com/products/callrail/reviews)

CallRail is a software designed to help businesses attract more leads, convert more customers, and optimize their marketing performance. The software provides call, text, chat, and form attribution across the marketing journey by leveraging AI-powered conversation analysis to surface buyer insights. It automates lead interaction handling around the clock and reduces missed opportunities by ensuring no inbound inquiry goes unaddressed. CallRail addresses the challenge of linking marketing spend to actual lead outcomes by attributing each conversation touchpoint back to the specific campaign or channel that generated it. The software supports more than 220,000 businesses worldwide with integrations into platforms such as Google Ads, enabling data-driven optimization of paid and organic marketing programs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,742

#### How Do G2 Users Rate CallRail?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency.
- Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility.
- Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns.
- Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies.
- Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights.

##### Cons

- Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs.
- Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections.
- Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features.
- Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges.
- Users often face **number issues** , including spam calls and concerns about billing based on call minutes.

#### What Are Recent G2 Reviews of CallRail?

**["Effortless Call Tracking with AI Insights, Needs Setup Simplification"](https://www.g2.com/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/survey_responses/callrail-review-11188871)

**["Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"](https://www.g2.com/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/survey_responses/callrail-review-12646622)

#### What Are G2 Users Discussing About CallRail?

- [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one solution. The software provides email marketing, SMS, RCS, push notifications, WhatsApp, reviews, forms, and ads orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, and timing. It automates personalized, trigger-based customer journeys across every channel and reduces the complexity of managing multiple disconnected marketing tools. Klaviyo addresses the challenge of scaling conversions for B2C businesses by capturing every click, purchase, and conversation into a unified customer profile that powers real-time personalization. The software supports more than 170,000 businesses with analytics including RFM analysis, funnel reporting, and catalog insights, and syncs with 400 or more tools to capture and unify behavioral data.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,313

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)**

**Rating:** 4.0/5.0 stars

_— Mohd danish K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044)

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [impact.com](https://www.g2.com/products/impact-com/reviews)

impact.com is a software designed to unify affiliate, creator, and advocacy programs into one comprehensive partnership management platform. The software provides access to more than 250,000 quality partners, automated task management, and true incremental value tracking by leveraging a centralized platform that eliminates the inefficiency of managing partnerships across multiple disconnected tools. It automates manual partnership workflows including payouts, reporting, and partner communications and reduces the friction that limits efficiency and growth potential. impact.com addresses the challenge of fragmented partnership programs by consolidating affiliate, creator, and advocacy management into a single system supported by an expert team that handles migration and ongoing optimization. The software supports businesses with real-time data analysis, seamless payout processing, and a centralized hub for affiliate programs that saves time and enhances marketing strategy.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,349

#### How Do G2 Users Rate impact.com?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is a software designed to uncover true ROI across all marketing channels through end-to-end marketing attribution and analytics. The software provides superior ROI reporting, advanced fraud prevention, and user engagement capabilities by leveraging the unification of campaign data from thousands of channels with cross-device attribution data. It automates the aggregation of complex marketing data into actionable insights and reduces wasted spend by identifying underperforming channels and fraudulent activity. Singular addresses the challenge of measuring true marketing performance across a fragmented channel landscape by connecting campaign-level spend data to user-level attribution outcomes. The software supports leading brands including LinkedIn, Nike, WB Games, and Rovio with unmatched data accessibility and integrations that enable faster growth decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 519

#### How Do G2 Users Rate Singular?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 26% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving.
- Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly.
- Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively.
- Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes.
- Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support.

##### Cons

- Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome.
- Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience.
- Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data.
- Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results.
- Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Intuit Mailchimp All-in-One Marketing Platform is a software designed to help businesses personalize every email and SMS for every customer to foster repeat business and build lasting brand loyalty. The software provides data-backed recommendations, AI-powered content creation, and multichannel campaign management by leveraging a 99% delivery rate and more than 300 integrations with existing business workflows. It automates audience segmentation and campaign personalization and reduces the manual effort required to engage customers across email, SMS, and digital channels. Intuit Mailchimp All-in-One Marketing Platform addresses the challenge of turning marketing insights into revenue by placing data-backed recommendations at the center of every campaign decision. The software supports more than 11 million businesses worldwide and has released 100 or more new features since its acquisition by Intuit, enabling growing businesses to scale their marketing without added complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,200

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management.
- Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience.
- Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses.
- Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts.
- Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking.

##### Cons

- Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations.
- Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform.
- Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity.
- Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding.
- Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews)

AgencyAnalytics is a software designed to streamline reporting processes and showcase full marketing impact for marketing agencies and their clients. The software provides live, customizable dashboards and insightful reports across SEO, PPC, call tracking, social media, email marketing, ecommerce, and local marketing by leveraging integrations with over 80 platforms. It automates daily rank tracking and backlink monitoring and reduces the time agencies spend manually compiling and formatting client reports. AgencyAnalytics addresses the challenge of managing multiple clients across multiple channels by consolidating all marketing data into single, seamless dashboards that are fully white-labeled for each agency. The software supports agencies at every stage of growth with flexible per-client pricing, a built-in suite of SEO tools, and a 14-day free trial requiring no credit card.

**Average Rating:** 4.7/5.0

**Total Reviews:** 450

#### How Do G2 Users Rate AgencyAnalytics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AgencyAnalytics?

- **Seller:** [AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics)
- **Company Website:** agencyanalytics.com
- **Year Founded:** 2010
- **HQ Location:** Toronto
- **Twitter:** @agencyanalytics  
4,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36de4478818727ce704b1acc8f3ab3790bfc0a09a0832fcd9cccb110892640a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3309361%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 88% Small, 8% Medium

#### What Do G2 Reviewers Say About AgencyAnalytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AgencyAnalytics easy to use** , with intuitive features that simplify managing SEO projects and generating reports.
- Users love how AgencyAnalytics provides a **time-saving solution** by streamlining data organization and reporting processes.
- Users praise the **responsive customer support** of AgencyAnalytics, enhancing their experience with timely assistance and guidance.
- Users appreciate the **user-friendly setup** of AgencyAnalytics, simplifying reporting and enhancing client communication with ease.
- Users value the **robust integration capabilities** of AgencyAnalytics, enhancing report generation and performance monitoring effortlessly.

##### Cons

- Users face significant **integration issues** with AgencyAnalytics, leading to delays and frustrating experiences during client meetings.
- Users find the platform **limited in customization and features** , affecting their ability to tailor reports and dashboards.
- Users find the **learning curve challenging** due to customization and dashboard structure complexity in AgencyAnalytics.
- Users experience **reporting issues** as dashboard changes complicate report building and integrations occasionally fail, impacting data accuracy.
- Users often face **connection issues** with AgencyAnalytics, causing delays and frustration during client meetings.

#### What Are Recent G2 Reviews of AgencyAnalytics?

**["Centralized Analytics and Stunning Branded Reports That Save Time"](https://www.g2.com/survey_responses/agencyanalytics-review-13061053)**

**Rating:** 5.0/5.0 stars

_— Mike D._

[Read full review](https://www.g2.com/survey_responses/agencyanalytics-review-13061053)

**["AgencyAnalytics Makes Trend Reporting and SEO Insights Fast and Client-Friendly"](https://www.g2.com/survey_responses/agencyanalytics-review-13032470)**

**Rating:** 4.5/5.0 stars

_— Shannon M._

[Read full review](https://www.g2.com/survey_responses/agencyanalytics-review-13032470)

#### What Are G2 Users Discussing About AgencyAnalytics?

- [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) - 1 comment

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

**Average Rating:** 4.6/5.0

**Total Reviews:** 646

#### How Do G2 Users Rate CleverTap?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support.
- Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience.
- Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms.
- Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights.
- Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data.

##### Cons

- Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers.
- Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting.
- Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup.
- Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software.
- Users find the **interface and features complex** , making it challenging for new users to adapt effectively.

#### What Are Recent G2 Reviews of CleverTap?

**["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012)

**["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

### [Trackdesk](https://www.g2.com/products/trackdesk/reviews)

Trackdesk is a software designed to help companies launch, manage, and optimize affiliate, referral, and partner programs without limits on scale or growth. The software provides 100% tracking accuracy across devices, channels, and campaigns, along with customizable dashboards, trend analysis, and AI-powered insights by leveraging more than 900 integrations with CRMs, e-commerce platforms, and payment providers including Stripe, PayPal, Wise, and Tipalti. It automates affiliate tracking, reporting, and bulk payout processing and reduces the manual work that slows affiliate program management at scale. Trackdesk addresses the challenges of click caps, inflated costs, and painful migrations by offering unlimited affiliates, transparent value-based pricing, and a dedicated migration service backed by expert onboarding managers. The software supports SaaS companies, trading platforms, e-commerce businesses, agencies, and affiliate networks worldwide with ISO 27001 certification, GDPR compliance, advanced fraud prevention, and a unique Partnership Managers Marketplace.

**Average Rating:** 4.8/5.0

**Total Reviews:** 334

#### How Do G2 Users Rate Trackdesk?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Trackdesk?

- **Seller:** [trackdesk](https://www.g2.com/sellers/trackdesk)
- **Year Founded:** 2022
- **HQ Location:** Prague, CZ
- **Twitter:** @Get\_Trackdesk  
79 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01cb754e68b15fc938b46c47b5d3bad48ed0cf9d8336c835cb248a5262014381&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackdesk%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Search Engine Optimization Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 88% Small, 17% Medium

#### What Do G2 Reviewers Say About Trackdesk?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Trackdesk to be **very user-friendly** , allowing for quick navigation and efficient affiliate management.
- Users value the **accurate performance tracking** of Trackdesk, ensuring reliable conversions and a seamless experience.
- Users value the **intuitive and clean UI** of Trackdesk, which enhances productivity and ensures easy navigation.
- Users value the **easy monitoring of affiliate performance and commissions** with Trackdesk, enhancing campaign efficiency.
- Users appreciate the **clear and insightful analytics** from Trackdesk, making partner performance tracking efficient and time-saving.

##### Cons

- Users find the **poor reporting** functionality limits efficiency, needing more saved views and scheduling options for reports.
- Users find **limited customization** on Trackdesk, particularly in dashboard widgets and partner signup forms, hindering flexibility.
- Users find the **reporting features inadequate** , wishing for more flexibility and customization options in Trackdesk.
- Users feel there is **insufficient information** , particularly for beginners and advanced features, hindering effective software use.
- Users feel that the **in-app guidance and API documentation need improvement** for a better overall experience.

#### What Are Recent G2 Reviews of Trackdesk?

**["Perfect for performance-based partner programs"](https://www.g2.com/survey_responses/trackdesk-review-13085801)**

**Rating:** 4.5/5.0 stars

_— Nuray M._

[Read full review](https://www.g2.com/survey_responses/trackdesk-review-13085801)

**["The Marketplace makes the difference"](https://www.g2.com/survey_responses/trackdesk-review-13085579)**

**Rating:** 5.0/5.0 stars

_— Rizwan A._

[Read full review](https://www.g2.com/survey_responses/trackdesk-review-13085579)

### [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)

Google Cloud BigQuery is a software designed to help organizations maximize value from their data through a fully managed, AI-ready analytics platform. The software provides multi-engine, multi-format, and multi-cloud data analytics capabilities by leveraging Google's serverless infrastructure to run queries at massive scale without manual resource management. It automates storage and compute scaling and reduces the operational overhead traditionally associated with managing on-premises or self-hosted data warehouses. Google Cloud BigQuery addresses the challenge of extracting timely, actionable insights from large and complex datasets by enabling fast SQL-based queries across structured and semi-structured data. The software supports a free tier of 10 GiB of storage and up to 1 TiB of queries per month, with integrations across Google Ads, GA4, and a broad ecosystem of data engineering and business intelligence tools.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,144

#### How Do G2 Users Rate Google Cloud BigQuery?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Google Cloud BigQuery?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Google Cloud BigQuery?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google Cloud BigQuery, enabling quick analysis of massive datasets without hassle.
- Users appreciate the **exceptional speed** of BigQuery, allowing for quick processing of large datasets seamlessly.
- Users love the **easy integration** with Google Cloud services, enabling smooth data analysis and management.
- Users appreciate the **fast querying capabilities** of Google Cloud BigQuery, allowing effortless analysis of massive datasets.
- Users appreciate the **query efficiency** of BigQuery, effortlessly processing complex queries on massive datasets with speed.

##### Cons

- Users find the **costs can escalate quickly** with Google Cloud BigQuery, requiring careful query optimization to manage expenses.
- Users struggle with **query issues** in BigQuery, facing rising costs and challenges in query optimization and troubleshooting.
- Users find **cost management challenging** with Google Cloud BigQuery due to unpredictable pricing and incidents of unexpected charges.
- Users experience **cost issues** with Google Cloud BigQuery, struggling with unexpected high bills and limited pricing visibility.
- Users find the **steep learning curve** of Google Cloud BigQuery challenging, particularly for advanced features and optimization techniques.

#### What Are Recent G2 Reviews of Google Cloud BigQuery?

**["Easy-to-Use Cloud Tool with Shareable, Saved Queries"](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)**

**Rating:** 4.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)

**["Scalable, Secure BigQuery That Connects Seamlessly Across Services"](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)**

**Rating:** 5.0/5.0 stars

_— Aayush M._

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)

#### What Are G2 Users Discussing About Google Cloud BigQuery?

- [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) - 3 comments, 1 upvote
- [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) - 2 comments, 2 upvotes
- [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) - 1 comment
- [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) - 1 comment

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a software designed to drive more consistent, repeatable revenue across the entire customer journey through lifecycle automation. The software provides email, SMS, and push notification campaign execution along with behavioral triggers and built-in deliverability by leveraging deep integrations to connect marketing activity across every stage of the customer lifecycle. It automates customer movement from first touch through first purchase, repeat purchase, and reactivation and reduces manual work associated with managing disconnected marketing tools. GetResponse addresses the challenge of campaign chaos and unpredictable revenue by consolidating all lifecycle marketing into one system built to move customers forward. The software supports businesses with flexible integrations, a variety of pre-built templates, and 24/7 live customer support to make complex marketing tasks more accessible.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,117

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
433 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support.
- Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience.
- Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics.
- Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features.

##### Cons

- Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations.
- Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions.
- Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse.
- Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options.
- Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

### [Evam](https://www.g2.com/products/evam/reviews)

Evam is a software designed to deliver real-time, cross-channel customer experiences for banks, telecommunications companies, and other large enterprises. The software provides continuous intelligence, AI-driven customer journey orchestration, and engagement across digital and legacy channels by leveraging real-time data analysis and a scalable, modular, low-code development platform. It automates the handling of billions of customer interactions and reduces time-to-market for new engagement programs through its low-code architecture and experienced domain expertise in telco and banking. Evam addresses the challenge of engaging customers consistently across all channels at scale by enabling enterprises to process and act on event data in real time without relying on batch processing or disconnected systems. The software supports more than 600 million end-users processing 20 billion events daily across 15 or more countries, with trusted deployments at Vodafone, T-Mobile, Turkcell, ING Bank, and Garanti BBVA, delivered directly and through more than 20 global partners.

**Average Rating:** 4.8/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Evam?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Evam?

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** evam.com
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Banking, Telecommunications
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Evam for its **ease of use** , featuring an intuitive interface that simplifies campaign design and execution.
- Users value Evam for its **real-time data handling and personalized campaign capabilities** , enhancing their campaign management significantly.
- Users value Evam for its **intuitive design** , enhancing campaign creation and execution with ease and efficiency.
- Users appreciate the **automation capabilities** of Evam for creating streamlined and efficient marketing campaigns in real-time.
- Users rave about the **flexibility of Evam** , enabling tailored solutions that adapt to diverse business needs and scales.

##### Cons

- Users find the **learning curve steep** , as many features are complex and require significant effort to master.
- Users find EVAM's system requires **difficult learning** , posing challenges for those lacking technical skills and experience.
- Users find the **steep learning curve** of Evam challenging, especially those without a technical background.
- Users find that **complex features** of Evam can be difficult to set up without prior technical knowledge.
- Users find the interface of Evam **not intuitive** , complicating campaign creation and increasing the need for additional support.

#### What Are Recent G2 Reviews of Evam?

**["EVAM Makes Customer Communication Efficient and Personal"](https://www.g2.com/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/survey_responses/evam-review-12977000)

**["Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift"](https://www.g2.com/survey_responses/evam-review-12867501)**

**Rating:** 4.5/5.0 stars

_— Alfiya H._

[Read full review](https://www.g2.com/survey_responses/evam-review-12867501)

#### What Are G2 Users Discussing About Evam?

- [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [WhatConverts](https://www.g2.com/products/whatconverts/reviews)

WhatConverts is a software designed to show marketers and business owners how well their marketing is working through all-in-one lead tracking. The software provides call tracking, form tracking, chat tracking, and keyword-level call tracking for PPC ads by leveraging a centralized lead management and reporting dashboard that consolidates all lead data in one place. It automates lead capture and attribution across every inbound channel and reduces the guesswork involved in identifying which campaigns generate the highest quality leads. WhatConverts addresses the challenge of proving marketing ROI for agencies and their clients by linking every lead back to the specific campaign, keyword, or channel responsible for it. The software supports marketing agencies and small businesses with robust reporting, extensive integrations, and affordable pricing that delivers strong value for tracking, managing, and reporting on leads.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts)
- **Company Website:** www.whatconverts.com
- **Year Founded:** 2014
- **HQ Location:** Charlotte, NC
- **Twitter:** @whatconverts  
273 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Construction
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** of WhatConverts, appreciating their quick responses and effective problem resolution.
- Users praise the **outstanding support** at WhatConverts, highlighting its quick and knowledgeable assistance for seamless integration.
- Users appreciate the **ease of use** of WhatConverts, enjoying its quick setup and intuitive interface for tracking leads.
- Users praise the **quick and easy setup** of WhatConverts, ensuring reliable tracking and seamless integration for campaigns.
- Users praise the **attribution accuracy** of WhatConverts, finding its tracking capabilities unmatched in digital marketing.

##### Cons

- Users acknowledge that WhatConverts is not the cheapest solution, though they believe it offers **great value for its higher price**.
- Users experience a **steep learning curve** with WhatConverts, particularly in integrating codes and transitioning accounts.
- Users note that the **integration issues** with third-party tools require improvements for a smoother experience.
- Users desire **enhanced lead segmentation** and better CRM integration, highlighting current limitations in tracking and journey visibility.
- Users find the **learning difficulty** challenging due to the complex features and user interface of WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support"](https://www.g2.com/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13118946)

**["Excellent UX and a Well-Built Tracking Framework with significant unexplored potential."](https://www.g2.com/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13123686)

#### What Are G2 Users Discussing About WhatConverts?

- [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment

- ‹ Prev‹ Prev
- 1
- [2](/es/categories/marketing-analytics?order=g2_score&page=2#product-list)
- [3](/es/categories/marketing-analytics?order=g2_score&page=3#product-list)
- [4](/es/categories/marketing-analytics?order=g2_score&page=4#product-list)
- [5](/es/categories/marketing-analytics?order=g2_score&page=5#product-list)
- …
- [37](/es/categories/marketing-analytics?order=g2_score&page=37#product-list)
- [38](/es/categories/marketing-analytics?order=g2_score&page=38#product-list)
- [Next ›Next ›](/es/categories/marketing-analytics?order=g2_score&page=2#product-list)

Categorías Destacadas

[Software de gestores de contraseñas](https://www.g2.com/es/categories/password-managers)

[Software de Monitoreo de Redes](https://www.g2.com/es/categories/network-monitoring)

[Software de seguimiento de llamadas salientes](https://www.g2.com/es/categories/outbound-call-tracking)

[Plataformas de análisis](https://www.g2.com/es/categories/analytics-platforms)

[Software de Procure to Pay](https://www.g2.com/es/categories/procure-to-pay)

Categorías Similares

- [Marketing Basado en Cuentas](/es/categories/account-based-marketing)
- [Marketing de afiliación](/es/categories/affiliate-marketing)
- [Optimización de la App Store](/es/categories/app-store-optimization)
- [Plataformas de Inteligencia de Audiencia](/es/categories/audience-intelligence-platforms)
- [Plataformas de Reseñas de Servicios B2B](/es/categories/b2b-services-review-platforms)

- [Alcance de bloggers](/es/categories/blogger-outreach)
- [Herramientas de Marketing de Libros](/es/categories/book-marketing-tools)
- [Inteligencia de Marca](/es/categories/brand-intelligence)
- [Plataformas de Información del Consumidor](/es/categories/consumer-insights-platforms)
- [Retroalimentación de Video del Consumidor](/es/categories/consumer-video-feedback)

- [Curación de contenido](/es/categories/content-curation)
- [Marketing de Contenidos](/es/categories/content-marketing)
- [Marketing Conversacional](/es/categories/conversational-marketing)
- [Herramientas de Optimización de la Tasa de Conversión](/es/categories/conversion-rate-optimization-tools)
- [Plataforma de Datos del Cliente (CDP)](/es/categories/customer-data-platform-cdp)

[Browse Análisis de Marketing Themes](/es/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Investigado y escrito por [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

El software de análisis de marketing abarca herramientas y procesos que permiten a una organización gestionar, evaluar y controlar sus esfuerzos de marketing al medir el rendimiento del marketing. En resumen, estas soluciones simplifican y optimizan las estrategias y actividades de marketing de un negocio. Con el uso de software de análisis de marketing, las empresas pueden mejorar su retorno de inversión (ROI) al identificar métodos de marketing efectivos y ajustar campañas para maximizar conversiones y ventas.

El análisis de marketing considera los esfuerzos de marketing en todos los canales y audiencias, incluyendo el marketing por correo electrónico, las redes sociales, la publicidad digital y el análisis web. El software de análisis de marketing generalmente se ofrece como una solución independiente; estos productos obtienen datos de campañas a través de integraciones con el conjunto de tecnología de marketing de una empresa, incluyendo software de automatización de marketing, software CRM, software de publicidad digital y software de análisis digital. Sin embargo, muchas plataformas de marketing todo en uno, como los productos de automatización de marketing, incluyen funciones de informes integradas.

Las soluciones de análisis de marketing obtienen datos de herramientas de marketing y su funcionalidad principal es analizar información orientada a campañas de marketing. Algunas empresas optan por usar plataformas de análisis o software de inteligencia empresarial integrada, que también pueden proporcionar información sobre datos de la empresa de una variedad de otras fuentes además de los datos de marketing.

Para calificar para la inclusión en la categoría de Análisis de Marketing, un producto debe:

- Recopilar datos sobre campañas de marketing distribuidas a través de una variedad de canales de medios
- Monitorear campañas de marketing y audiencias objetivo para identificar los resultados
- Analizar los resultados y compilar datos de campañas de marketing
- Integrarse con software de ventas, marketing y otros análisis a través del cual los usuarios pueden obtener datos de marketing
- Visualizar el rendimiento de las campañas de marketing a través de un panel de análisis o visualización similar

Principales Herramientas de un Vistazo

| Product | Mejor para | User Review |
| --- | --- | --- |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)[4.4/5(14,902)](https://www.g2.com/es/products/hubspot-marketing-hub/reviews) | Atribución de campañas de embudo completo nativas de CRM | "Optimiza los flujos de trabajo con características robustas y colaboración fácil" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/semrush/reviews)[Semrush](https://www.g2.com/es/products/semrush/reviews)[4.4/5(4,024)](https://www.g2.com/es/products/semrush/reviews) | Investigación de palabras clave e inteligencia SEO de la competencia | "Conjunto de Marketing Confiable y Moderno con Mejoras Potentes en API/MCP" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e90f804c2657749825f68807ea7c193/callrail.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/callrail/reviews)[CallRail](https://www.g2.com/es/products/callrail/reviews)[4.5/5(1,835)](https://www.g2.com/es/products/callrail/reviews) | Atribución de llamadas telefónicas para la optimización de campañas pagadas | "Voice Assist es un cambio de juego: interfaz limpia, integraciones fluidas, rendimiento sólido" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/es/products/klaviyo/reviews)[4.6/5(1,359)](https://www.g2.com/es/products/klaviyo/reviews) | Segmentación de comportamiento nativa de Shopify y análisis de retención | "Plataforma fácil de usar para la automatización del marketing por correo electrónico" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/impact-com/reviews)[impact.com](https://www.g2.com/es/products/impact-com/reviews)[4.4/5(2,402)](https://www.g2.com/es/products/impact-com/reviews) | Atribución de afiliados multi-touch con comisionamiento dinámico | "Plataforma integral y escalable para gestionar asociaciones con informes potentes" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/singular/reviews)[Singular](https://www.g2.com/es/products/singular/reviews)[4.6/5(529)](https://www.g2.com/es/products/singular/reviews) | Atribución móvil con agregación de costos unificada | "Gran plataforma respaldada por un equipo excepcional" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[Intuit Mailchimp All-in-One...](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[4.4/5(5,428)](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | Seguimiento del rendimiento de la campaña con análisis de segmentación de audiencia | "Campañas de correo electrónico fáciles con potentes funciones de arrastrar y soltar y análisis" |
| [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/agencyanalytics/reviews)[AgencyAnalytics](https://www.g2.com/es/products/agencyanalytics/reviews)[4.7/5(459)](https://www.g2.com/es/products/agencyanalytics/reviews) | Informes de clientes multicanal para agencias de marketing | "Análisis centralizados e informes de marca impresionantes que ahorran tiempo" |

* * *

Show More

### Temas de Análisis de Marketing

- [¿Qué es el Software de Análisis de Marketing?](#que-es-el-software-de-analisis-de-marketing)
- [¿Cuál es el mejor software para el análisis de métricas de marketing?](#cual-es-el-mejor-software-para-el-analisis-de-metricas-de-marketing)
- [¿Cuáles son las características comunes del software de análisis de marketing?](#cuales-son-las-caracteristicas-comunes-del-software-de-analisis-de-marketing)
- [¿Cuáles son los beneficios del software de análisis de marketing?](#cuales-son-los-beneficios-del-software-de-analisis-de-marketing)
- [¿Quién usa el software de análisis de marketing?](#quien-usa-el-software-de-analisis-de-marketing)
- [¿Cuáles son algunas plataformas populares de análisis de marketing para empresas?](#cuales-son-algunas-plataformas-populares-de-analisis-de-marketing-para-empresas)
- [¿Cuáles son las alternativas al software de análisis de marketing?](#cuales-son-las-alternativas-al-software-de-analisis-de-marketing)
- [Desafíos con el Software de Análisis de Marketing](#desafios-con-el-software-de-analisis-de-marketing)
- [Cómo Comprar Software de Análisis de Marketing](#como-comprar-software-de-analisis-de-marketing)
- [Tendencias del Software de Análisis de Marketing](#tendencias-del-software-de-analisis-de-marketing)

[
### Temas de Análisis de Marketing
Expandir/Contraer ](#)
- [¿Qué es el Software de Análisis de Marketing?](#que-es-el-software-de-analisis-de-marketing)
- [¿Cuál es el mejor software para el análisis de métricas de marketing?](#cual-es-el-mejor-software-para-el-analisis-de-metricas-de-marketing)
- [¿Cuáles son las características comunes del software de análisis de marketing?](#cuales-son-las-caracteristicas-comunes-del-software-de-analisis-de-marketing)
- [¿Cuáles son los beneficios del software de análisis de marketing?](#cuales-son-los-beneficios-del-software-de-analisis-de-marketing)
- [¿Quién usa el software de análisis de marketing?](#quien-usa-el-software-de-analisis-de-marketing)
- [¿Cuáles son algunas plataformas populares de análisis de marketing para empresas?](#cuales-son-algunas-plataformas-populares-de-analisis-de-marketing-para-empresas)
- [¿Cuáles son las alternativas al software de análisis de marketing?](#cuales-son-las-alternativas-al-software-de-analisis-de-marketing)
- [Desafíos con el Software de Análisis de Marketing](#desafios-con-el-software-de-analisis-de-marketing)
- [Cómo Comprar Software de Análisis de Marketing](#como-comprar-software-de-analisis-de-marketing)
- [Tendencias del Software de Análisis de Marketing](#tendencias-del-software-de-analisis-de-marketing)

## Más Información Sobre Software de Análisis de Marketing

### ¿Qué es el Software de Análisis de Marketing?

El software de análisis de marketing ayuda a las empresas a recopilar datos de múltiples fuentes y canales para identificar qué iniciativas de marketing están funcionando bien y cuáles tienen margen de mejora. Aprovechar el software de análisis de marketing es imperativo al calcular el ROI de las campañas de marketing, lo que ayuda a optimizar el gasto en marketing digital. Finalmente, con la ayuda de herramientas de análisis de marketing, los especialistas en marketing pueden operar de manera más eficiente al aprender cómo asignar mejor su tiempo.

Las métricas de marketing y el análisis de marketing son completamente diferentes, y es importante señalar la distinción. Los especialistas en marketing están inundados de métricas, o puntos de datos, que pueden usar para dictar actividades de marketing y aumentar la satisfacción del cliente. Sin embargo, sin análisis, los especialistas en marketing no podrán dar el siguiente paso. El análisis de marketing pone esas métricas en contexto, convirtiéndolas en ideas accionables y ayudando a impulsar los ingresos.

#### ¿Qué Tipos de Software de Análisis de Marketing Existen?

Si bien el objetivo general de una plataforma de análisis de marketing es ayudar a los especialistas en marketing a medir y optimizar el rendimiento del marketing, los métodos y herramientas utilizados para lograr este objetivo pueden variar de un producto a otro. Seleccionar el software óptimo para una empresa es cuestión de encontrar un producto que se integre bien con su pila tecnológica existente.

[**Soluciones independientes**](https://www.g2.com/categories/marketing-analytics/f/standalone)

Las herramientas de análisis de marketing independientes se conectan a múltiples fuentes de datos y canales de marketing para medir el rendimiento de las campañas. Estos productos generalmente se integran con [software de automatización de marketing](https://www.g2.com/categories/marketing-automation), [software CRM](https://www.g2.com/categories/crm), [software de publicidad digital](https://www.g2.com/categories/digital-advertising) y [software de análisis digital](https://www.g2.com/categories/digital-analytics). Las plataformas independientes recopilan y consolidan datos de campañas de marketing de estas fuentes dispares, lo que permite a los especialistas en marketing analizar el rendimiento de las campañas a través de canales y audiencias. Si bien los productos independientes pueden incluir herramientas para optimizar anuncios digitales, no proporcionan capacidades integradas para ejecutar campañas de marketing omnicanal.

[**Suites de marketing todo en uno**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite)

Las suites de marketing todo en uno ayudan a los especialistas en marketing a planificar, ejecutar y medir campañas de marketing multicanal. Además del análisis de marketing, estas soluciones de extremo a extremo proporcionan funciones para implementar campañas de marketing a través de correo electrónico, redes sociales, anuncios de display, páginas de destino y más. Las suites de marketing todo en uno pueden incluir software de automatización de marketing y plataformas de [marketing basado en cuentas](https://www.g2.com/categories/account-based-marketing).

### ¿Cuál es el mejor software para el análisis de métricas de marketing?

Seleccionar el mejor software para el análisis de métricas de marketing depende del tamaño de su empresa, necesidades específicas y las características que desea para lograr sus objetivos. Aquí hay algunos de los principales contendientes de G2, cada uno destacando en diferentes áreas:

- [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Mejor para análisis de marketing entrante, seguimiento de leads y rendimiento de campañas de correo electrónico.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Mejor para informes de clientes a través de múltiples canales.
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Mejor para integración de datos a través de más de 150 plataformas y confiado por grandes marcas.

### ¿Cuáles son las características comunes del software de análisis de marketing?

Para reforzar la responsabilidad y ayudar a los especialistas en marketing a tener más control sobre los objetivos estratégicos de generación de ingresos de su empresa, los especialistas en marketing necesitan tener la capacidad de medir el rendimiento de todo su embudo de marketing. A continuación se presentan algunas características del software de análisis de marketing que ayudan a aprovechar los datos de marketing para obtener resultados accionables.

**Recopilación de datos:** Antes de analizar los datos y convertirlos en ideas accionables, los especialistas en marketing necesitarán usar una solución de análisis de marketing para recopilar datos sobre todas sus campañas de marketing. Este tipo de software puede recopilar datos sobre las campañas distribuidas a través de una variedad de canales. Estos datos son esenciales para iniciar el proceso de recopilación de información sobre las preferencias e historial de los clientes y prospectos.

**Retorno de la inversión (ROI):** Los especialistas en marketing tienen numerosas métricas para analizar potencialmente, lo que a menudo puede llevar a la parálisis de datos. El software de análisis de marketing ayuda a los especialistas en marketing a dar sentido a todas esas métricas y determinar la efectividad y el ROI de las campañas de marketing. Los especialistas en marketing no solo deben optimizar las estrategias de marketing, sino también demostrar y mejorar el ROI para presentarlo a los líderes ejecutivos dentro de su empresa. La función de medición del ROI dentro de las herramientas de análisis de marketing puede cuantificar el resultado de cada inversión en marketing que los usuarios realicen.

**Informes y paneles de control:** Es imperativo no solo analizar los datos, sino también mostrar el análisis dentro de un informe para presentar los hallazgos. El software de análisis de marketing ayuda a generar visualizaciones e informes para todo el embudo de marketing desde la adquisición hasta el cierre. Estos informes y paneles de control personalizados recopilan informes de ciclo cerrado sobre todas las iniciativas de marketing. Dentro de algunas funciones de informes, los usuarios pueden profundizar en puntos de datos específicos o filtrar por ciertos criterios para descubrir tendencias y tomar medidas para futuras campañas. El software de análisis de marketing permite a los especialistas en marketing rastrear todos estos datos en un solo lugar para analizarlos fácilmente y compartirlos con el resto de su equipo y empresa. Finalmente, esta función empoderará a los especialistas en marketing para tomar decisiones de pronóstico precisas para sus futuros objetivos y estrategias de marketing.

**Informes de atribución:** Los informes de atribución ayudan a analizar los puntos de contacto o canales de marketing que deben recibir crédito por una conversión. Hay varios modelos de atribución que el software de análisis de marketing puede proporcionar, incluidos los modelos de atribución de última interacción, atribución de primer clic y modelos de atribución de múltiples toques que consisten en atribución lineal, atribución de decaimiento temporal y atribución basada en posición. El modelo de atribución de última interacción da crédito a la última fuente de tráfico que resultó en la conversión de un consumidor. Los modelos de atribución de primer clic son lo opuesto a eso, en los que se da todo el crédito al primer canal que un consumidor visitó.

La atribución de múltiples toques utiliza un modelo ponderado para poder asignar crédito a través de múltiples canales, campañas y puntos de contacto. La atribución lineal es una forma de atribución de múltiples toques que distribuye el crédito de manera uniforme a través de cada punto de contacto en el viaje del comprador. La atribución de decaimiento temporal da más crédito a los puntos de contacto más cercanos a la conversión del comprador y menos crédito al punto de contacto anterior. Finalmente, la atribución basada en posición da crédito a dos puntos de contacto clave: el primer toque que lleva al visitante a la puerta y el último toque cuando un lead se convierte. Estos dos toques reciben el 40% del crédito y los puntos de contacto restantes dividen equitativamente el 20% restante.

**Seguimiento multicanal:** Para poder pintar un cuadro completo sobre la efectividad de las campañas de marketing, es importante recopilar y analizar datos a través de una variedad de canales de marketing. El seguimiento multicanal ayuda a recopilar datos de rendimiento de marketing a través de numerosos canales de marketing, como correo electrónico, redes sociales, SMS, anuncios de display, marketing en motores de búsqueda y páginas de destino, para permitir a los especialistas en marketing entregar contenido de marketing dirigido y oportuno a su audiencia objetivo.

### ¿Cuáles son los beneficios del software de análisis de marketing?

Las empresas de todos los tamaños y de todas las industrias pueden beneficiarse del software de análisis de marketing porque les permite tomar mejores decisiones sobre estrategias de marketing digital. Los equipos de liderazgo ejecutivo esperan una historia detrás de las métricas, o un razonamiento para respaldar las decisiones de marketing. Las herramientas de análisis de marketing permiten a una empresa medir sus indicadores clave de rendimiento (KPI) y proporcionar el razonamiento para respaldar las elecciones de marketing. Esto resulta en una mejor comprensión de qué canales usar y por qué, junto con una asignación efectiva de recursos.

**Ideas accionables:** El software de análisis de marketing empodera a los especialistas en marketing para tomar decisiones informadas y proactivas sobre su estrategia de marketing. Las ideas accionables infieren los próximos pasos estratégicos y tácticos, lo que permitirá a los usuarios establecer objetivos de marketing antes de siquiera comenzar a recopilar datos. Eso puede vincularse directamente a sus objetivos comerciales para demostrar el ROI. Las ideas accionables responden preguntas como:

- ¿Cuál es el canal de marketing en el que se debe enfocar?
- ¿Qué contenido está resonando bien con el público objetivo?
- ¿Cómo debería una empresa priorizar su presupuesto de marketing el próximo año?

**Ideas en tiempo real:** Un beneficio enorme que proviene del análisis de marketing es la capacidad de tomar datos en el momento sobre cómo los clientes o prospectos están interactuando con su marca y tomar decisiones en tiempo real. Los datos en tiempo real han cambiado completamente la forma en que los especialistas en marketing interactúan con sus consumidores, ya que pueden dirigirse inmediatamente a las preferencias de un consumidor en función de sus interacciones y conversaciones actuales. El software de análisis de marketing permite a las empresas aprovechar los datos en tiempo real, lo que les permite luego ajustar la estrategia de marketing y demostrar experiencia en un área o tema específico. Algunos productos de análisis de marketing incorporan aprendizaje automático para obtener ideas aún más profundas de los datos en tiempo real.

### ¿Quién usa el software de análisis de marketing?

No es sorprendente que los especialistas en marketing encuentren el mayor beneficio al usar herramientas de análisis de marketing. Todo el equipo de marketing de una empresa debe tener una visión holística de su análisis de marketing, ya que impulsará decisiones que impacten la estrategia de marketing general dentro de una empresa. Los especialistas en marketing de redes sociales y los especialistas en marketing digital son dos roles principales que examinan el análisis de marketing, aunque otros especialistas en marketing especializados también se beneficiarían del software de análisis de marketing para optimizar sus campañas, incluidos los especialistas en marketing de campo, los especialistas en marketing de eventos, los generalistas de marketing, etc. El software de análisis de marketing ayuda a cualquier especialista en marketing a abordar tres áreas esenciales de la gestión del rendimiento del marketing: optimización, atribución y justificación.

Para las pequeñas empresas o nuevas empresas que pueden no tener los recursos para contratar un equipo de marketing interno, una agencia de marketing también podría usar software de análisis de marketing para alinearse con los objetivos de una empresa. Las agencias de marketing pueden aprovechar las herramientas de análisis de marketing para informar a una empresa sobre dónde se utilizarían mejor sus dólares de marketing, así como presentar un análisis de ROI para cualquier campaña desplegada por la agencia.

### ¿Cuáles son algunas plataformas populares de análisis de marketing para empresas?

Ya sea que su empresa sea una [pequeña empresa](https://www.g2.com/categories/marketing-analytics/small-business) o una [empresa](https://www.g2.com/categories/marketing-analytics/enterprise), estas son algunas plataformas populares de análisis de marketing que son versátiles para todas las empresas:

- [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Características de análisis de tráfico web, comportamiento del usuario y seguimiento de conversiones. Adecuado para empresas de todos los tamaños.
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Se enfoca en análisis de comportamiento de productos y usuarios. Herramienta poderosa para estrategias lideradas por productos a cualquier escala.
- [Semrush:](https://www.g2.com/products/semrush/reviews) Usado para comparaciones de dominios, investigación de palabras clave, análisis de anuncios de competidores y acceso a datos históricos. Adecuado para empresas desde PYMEs hasta empresas de nivel empresarial.

### ¿Cuáles son las alternativas al software de análisis de marketing?

Las alternativas al software de análisis de marketing pueden reemplazar este tipo de software, ya sea parcial o completamente:

[Plataformas de análisis](https://www.g2.com/categories/analytics-platforms) **:** Las plataformas de análisis, también conocidas como plataformas de inteligencia empresarial (BI), ayudan a las empresas a ensamblar, gestionar y analizar datos empresariales para descubrir ideas accionables. Si bien las plataformas de análisis pueden usarse para analizar datos de marketing digital, estos productos a menudo proporcionan un conjunto mucho más robusto de características para modelar, mezclar y descubrir grandes conjuntos de datos. Las plataformas de análisis son típicamente utilizadas por analistas de datos o analistas de negocios, mientras que el software de análisis de marketing está diseñado para ser más fácil de usar para los profesionales de marketing.

[Software de análisis digital](https://www.g2.com/categories/digital-analytics) **:** El software de análisis digital, también conocido como software de análisis web, rastrea a los visitantes del sitio web, mide el tráfico web y ayuda a determinar cómo los visitantes están encontrando e interactuando con sitios web y páginas de destino. Este tipo de software también tiene como objetivo optimizar las experiencias del cliente y lo hace midiendo y analizando métricas como sesiones web, visitantes únicos, páginas de entrada y salida de usuarios. Los especialistas en marketing pueden usar software de análisis digital para rastrear clics y tasas de conversión en campañas de marketing de rendimiento.

#### Software relacionado con el software de análisis de marketing

Las soluciones relacionadas que pueden usarse junto con el software de análisis de marketing incluyen:

[Análisis del viaje del cliente](https://www.g2.com/categories/customer-journey-analytics) **:** El análisis de marketing es una parte importante para comprender y mejorar el viaje del cliente. El software de análisis del viaje del cliente lleva esto un paso más allá al permitir a los especialistas en marketing visualizar el comportamiento del cliente a través de canales y optimizar futuras interacciones con el cliente. Estos productos combinan datos del cliente con ideas de marketing para crear una vista de 360 grados de los clientes y el viaje del cliente.

[Software de análisis de redes sociales](https://www.g2.com/categories/social-media-analytics) **:** Este tipo de software, al igual que el análisis de marketing, ayuda a las empresas a obtener una mejor comprensión de los deseos y la capacidad de respuesta de los consumidores, pero recopila e informa sobre datos relacionados únicamente con cuentas de redes sociales. El software de análisis de redes sociales puede ayudar a rastrear cómo las personas interactúan con el contenido que los usuarios publican en las redes sociales en términos de "me gusta", comentarios y compartidos.

[Software de SEO](https://www.g2.com/categories/seo) **:** El software de optimización para motores de búsqueda (SEO) ofrece una variedad de herramientas para ayudar a las empresas a mejorar sus clasificaciones en los motores de búsqueda. Algunos productos de análisis de marketing pueden incluir características de software de SEO como el seguimiento de clasificaciones.

[Software de análisis de contenido](https://www.g2.com/categories/content-analytics) **:** Cualquier interacción de los visitantes con su contenido publicado, incluidos blogs, artículos, seminarios web a demanda, etc., puede medirse e interpretarse para ayudar a obtener visibilidad para impulsar futuras estrategias de marketing de contenido. Las métricas medidas por el software de análisis de contenido incluyen vistas de página y compartidos, clics salientes, clasificaciones de búsqueda y tiempo promedio dedicado a publicaciones individuales. Además, el software de análisis de contenido puede ayudar a los usuarios a mantenerse al tanto del contenido más reciente y popular publicado por sus competidores.

[Software de atribución](https://www.g2.com/categories/attribution) **:** Los informes de atribución de marketing están disponibles dentro de algunos software de análisis de marketing. De manera similar, el software de atribución puede ser utilizado por empresas para ayudar a determinar cómo las acciones, eventos o puntos de contacto a lo largo del ciclo de vida del cliente contribuyen al éxito de los esfuerzos de marketing. Este tipo de software se integra comúnmente con soluciones de software utilizadas por los departamentos de ventas, marketing o relaciones públicas, como CRM, automatización de marketing, marketing por correo electrónico, seguimiento de correo electrónico, generación de demanda o herramientas de análisis de ventas.

### Desafíos con el Software de Análisis de Marketing

Implementar una nueva solución de software puede venir con su propio conjunto de desafíos, y el software de análisis de marketing no es una excepción. Antes de comprar un producto, es imperativo estar al tanto de los posibles problemas que pueden surgir y cómo abordarlos.

**Volumen y precisión de los datos:** Incluso con herramientas de análisis de marketing, si las métricas que los usuarios están analizando no son precisas, no obtendrán ideas valiosas. Si las empresas utilizan datos de terceros, corren el riesgo de recopilar datos inexactos ya que no tendrán una relación directa con esos usuarios. Además, con tantos canales, actividades y métodos de recopilación de datos, la cantidad de datos puede ser abrumadora. A medida que el marketing digital continúa creciendo, los especialistas en marketing están produciendo más datos que nunca. El software de análisis de marketing ayuda a los especialistas en marketing a analizar grandes cantidades de datos de plataformas de redes sociales, marketing por correo electrónico, análisis de sitios web y sistemas CRM, por nombrar algunos.

**Preocupaciones de privacidad:** Más a menudo que no, cualquier cosa relacionada con datos va a traer consigo preocupaciones de privacidad. Los consumidores son más cautelosos ahora sobre cómo se recopilan y utilizan sus datos personales. Las herramientas de análisis de marketing recopilan datos sobre todos en su embudo de marketing, desde la primera interacción hasta la conversión, y a lo largo de esos puntos de contacto, los especialistas en marketing pueden obtener una abundancia de métricas que proporcionarán ventajas competitivas. Es importante mantenerse al tanto de las nuevas leyes y restricciones de privacidad de datos y cómo pueden impactar el análisis de marketing.

### Cómo Comprar Software de Análisis de Marketing

#### Recolección de Requisitos (RFI/RFP) para Software de Análisis de Marketing

Ya sea que una empresa esté comprando software de análisis de marketing por primera vez o buscando reemplazar su sistema actual, G2.com puede ayudarlos con el proceso de selección.

Primero, los compradores deben evaluar la necesidad de software de análisis de marketing y determinar qué funcionalidad será más útil para el negocio. Por ejemplo:

- ¿Cuáles son los objetivos de su negocio al comprar un producto de análisis de marketing?
- ¿Cuáles son los canales de marketing que quieren rastrear ahora y en el futuro?
- ¿El producto necesita integrarse con algún otro software?
- ¿Qué características de análisis, si las hay, ya están disponibles en su pila de tecnología de marketing actual?
- ¿Cuál es su presupuesto?

#### Comparar Productos de Software de Análisis de Marketing

**Crear una lista larga**

Basado en la lista de requisitos, los compradores deben crear una lista larga de no más de 10 productos que parezcan satisfacer las necesidades del negocio. Consultar sitios de reseñas en línea es una excelente manera de comenzar la lista larga. La categoría de software de análisis de marketing de G2 puede ayudar a los compradores a encontrar los productos mejor calificados o más populares basados en reseñas de clientes verificados.

**Crear una lista corta**

Después de crear una lista larga, los compradores deben reducir sus selecciones eliminando los productos que no satisfarán las necesidades de su negocio. El precio, las integraciones y el soporte al cliente pueden ser factores que contribuyan a la idoneidad de un producto.

**Realizar demostraciones**

Una vez que una lista corta de aproximadamente tres a cinco productos esté lista, las empresas deben comenzar a contactar a los proveedores para programar demostraciones. Las demostraciones permiten a los compradores echar un vistazo más de cerca a la funcionalidad y facilidad de uso de cada producto. Esta también puede ser la primera oportunidad para vislumbrar el estilo de incorporación y los niveles de servicio de cada proveedor.

#### Selección de Software de Análisis de Marketing

**Elegir un equipo de selección**

Cuando se trata de comprar una solución de análisis de marketing, el equipo de selección debe consistir principalmente en ejecutivos, gerentes y colaboradores individuales en el departamento de marketing. El equipo de selección también debe consistir en un gerente de proyecto para coordinar los esfuerzos y asegurar que el proceso se desarrolle sin problemas. 

**Negociación**

Antes de firmar un contrato, los compradores deben asegurarse de negociar el mejor precio y preguntar sobre cualquier descuento para el cual su empresa pueda calificar. Este también es el momento para discutir los servicios de implementación e incorporación y los planes de pago.

**Decisión final**

En los días y meses posteriores a la firma del contrato, los compradores deben monitorear el progreso de la empresa con el nuevo producto de análisis de marketing. ¿El producto está funcionando como se esperaba? ¿Los empleados han adoptado completamente las características del producto? ¿El producto escalará con el crecimiento de la empresa? Si la respuesta a alguna de estas preguntas es "no", el comprador debe considerar plantear las preocupaciones con el proveedor. Si no pueden resolver estos problemas, puede ser el momento de buscar alternativas.

### Tendencias del Software de Análisis de Marketing

**Optimización impulsada por IA**

A medida que la inteligencia artificial (IA) se vuelve más ampliamente disponible y menos costosa de implementar, muchos proveedores de análisis de marketing están mejorando sus productos con optimización de IA. Al incorporar [aprendizaje automático](https://learn.g2.com/machine-learning) en el análisis de marketing, estos productos impulsados por IA permiten a los especialistas en marketing procesar grandes cantidades de datos y hacer predicciones sobre campañas de marketing. Los productos aprovechan la IA de diferentes maneras, como optimizar el gasto en marketing o ajustar las ofertas en campañas de pago por clic para mejorar el ROI.