# Best Marketing Analytics Tools - Page 9

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T13%3A50%3A47Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1330282&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D9&secure%5Btoken%5D=fbd8ced05cbe82499d811bec0c92c171c4cb1e6546b15e2c1f7ea8e1bd257266&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fadobe-analytics%2Fcustomer-journey-analytics.html%3Fsdid%3DKVGRTQ9J%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Whaly](https://www.g2.com/products/whaly-whaly/reviews)

We believe that analytics should benefit everyone. Whaly is an integrated, self-service business intelligence platform that enables data teams and business teams to work better together. Business teams are empowered to access, analyze, and share data from the tools they already use every day - HubSpot, Salesforce, Google Analytics, and more - with no technical expertise required. This means no more waiting on data teams for answers to every question. In parallel, data teams get some time back to focus on fewer menial tasks. With Whaly, you can connect, model, visualize and share your data - all from one place. Our mission is to boost adoption and foster company-wide trust in data, so that your company can make better, more informed decisions. Time to make your data work harder for you - not the other way around.

**Average Rating:** 4.8/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Whaly?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Whaly?

- **Seller:** [Whaly](https://www.g2.com/sellers/whaly)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @WhalyHQ  
56 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5696dd2b141c55e4779d2d350d670c5503c54d14fbcf43d19ff1f9422a36084d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwhalyhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 44% Medium, 40% Small

#### What Are Recent G2 Reviews of Whaly?

**["Great tool of self-service business intelligence and data visualization platform"](https://www.g2.com/survey_responses/whaly-review-8030954)**

**Rating:** 4.5/5.0 stars

_— Bastien E._

[Read full review](https://www.g2.com/survey_responses/whaly-review-8030954)

**["Superb BI tool that adapts to the needs of each business unit !"](https://www.g2.com/survey_responses/whaly-review-8209599)**

**Rating:** 5.0/5.0 stars

_— Simon M._

[Read full review](https://www.g2.com/survey_responses/whaly-review-8209599)

### [mFilterIt](https://www.g2.com/products/mfilterit-mfilterit/reviews)

mFilterIt is a comprehensive ad fraud prevention solution designed to help brands and advertisers safeguard their digital advertising investments from the increasing prevalence of ad fraud. This managed service offers full-funnel validation and source-level transparency, enabling users to identify and eliminate wasted ad spend while enhancing overall campaign performance. By monitoring every stage of the advertising funnel—from initial impressions to final conversions—mFilterIt effectively detects and flags fraudulent activities across various platforms, including major walled gardens like Google and Meta, affiliate networks, programmatic platforms, and over-the-top (OTT) and connected TV (CTV) environments. The target audience for mFilterIt includes digital marketers, advertising agencies, and brands that invest significantly in online advertising. These users face the challenge of navigating a complex digital landscape where fraudulent activities can undermine their marketing efforts. mFilterIt addresses this challenge by providing a robust solution that not only identifies fraudulent behavior but also offers actionable insights to optimize advertising strategies. With the increasing sophistication of fraud tactics, mFilterIt stands out by offering a deep, post-bid analysis that goes beyond surface-level detection, ensuring that users can combat both obvious and subtle forms of fraud effectively. Key features of mFilterIt include its ability to perform extensive analysis of ad traffic, identifying issues such as bot traffic, fake installs, and low-quality sources. This level of scrutiny allows advertisers to gain clarity on their campaigns and make informed decisions to enhance their media quality. Additionally, mFilterIt’s expert teams collaborate closely with clients to interpret fraud signals, ensuring that the advertising efforts are not only protected but also optimized for better performance. This partnership approach adds significant value, as it combines advanced technology with human expertise to deliver a comprehensive fraud prevention strategy. By utilizing mFilterIt, advertisers can move beyond mere detection of fraud to actively combat it. The platform empowers users to take decisive action against fraudulent activities, leading to improved campaign outcomes and a more effective allocation of advertising budgets. With its focus on transparency and performance enhancement, mFilterIt serves as a vital ally in the ongoing battle against ad fraud, helping brands to secure their digital advertising investments with confidence.

**Average Rating:** 4.4/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate mFilterIt?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind mFilterIt?

- **Seller:** [mFilterIt](https://www.g2.com/sellers/mfilterit)
- **Company Website:** www.mfilterit.com
- **Year Founded:** 2015
- **HQ Location:** Gurgaon , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa38e4bd1cf9adec0af0fe3e45dff6324843289c2d7721ea82a30263161ea33b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmfilterit%2F&secure%5Burl_type%5D=linkedin_company_website)  
257 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About mFilterIt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend mFilterIt for its **robust fraud detection** , effectively ensuring genuine user engagement and protecting ad spend.
- Users value the **real-time monitoring** provided by mFilterIt, enabling quick decisions and enhanced campaign optimization.
- Users commend the **responsive customer support** of mFilterIt, enhancing their experience with effective ad fraud detection tools.
- Users highlight the **reliability** of mFilterIt, ensuring effective ad fraud detection and transparent reporting for campaigns.
- Users value the **real-time detection** of mFilterIt, enhancing campaign optimization and decision-making efficiency.

##### Cons

- Users find the **dashboard overwhelming** , especially for new users, due to excessive data and loading delays.
- Users note that **mFilterIt's fraud detection may miss some frauds** , necessitating further manual checks and additional costs.
- Users find the **poor interface design** of mFilterIt to be complicated and overwhelming for first-time users.
- Users find the **difficult onboarding** process of mFilterIt challenging, especially for those lacking technical expertise.
- Users express concerns about the **high cost** of mFilterIt compared to alternative solutions they considered.

#### What Are Recent G2 Reviews of mFilterIt?

**["A trusted fraud-prevention partner since 2018, measurable ROI and exceptional Fraud Protection"](https://www.g2.com/survey_responses/mfilterit-review-13224071)**

**Rating:** 5.0/5.0 stars

_— Harneet B._

[Read full review](https://www.g2.com/survey_responses/mfilterit-review-13224071)

**["Mfilter Blocks Junk Installs and Delivers Deep Fraud Insights"](https://www.g2.com/survey_responses/mfilterit-review-13197487)**

**Rating:** 5.0/5.0 stars

_— Avinash G._

[Read full review](https://www.g2.com/survey_responses/mfilterit-review-13197487)

#### What Are G2 Users Discussing About mFilterIt?

- [What is Ad-Fraud Suite used for?](https://www.g2.com/discussions/what-is-ad-fraud-suite-used-for)

### [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews)

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

**Average Rating:** 4.0/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Oracle Data Cloud?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Oracle Data Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Oracle Data Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **data visualization** in Oracle Data Cloud's analytics excellent and easy to understand, enhancing usability.
- Users find the **ease of understanding** in Oracle Data Cloud's analytics and data visualization highly beneficial.
- Users appreciate the **ease of use** of Oracle Data Cloud, particularly enjoying its intuitive analytics and data visualization.
- Users appreciate the **intuitive user interface** of Oracle Data Cloud, making analytics and data visualization easy to understand.

##### Cons

- Users find the **cost to be high** compared to alternatives, making it a less attractive option.

#### What Are Recent G2 Reviews of Oracle Data Cloud?

**["A great versatile platform for data management"](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)**

**Rating:** 4.5/5.0 stars

_— Ravi B._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)

**["Oracle Data Cloud a futuristic cloud space"](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)**

**Rating:** 4.5/5.0 stars

_— Neeraj G._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)

### [Turtl](https://www.g2.com/products/turtl/reviews)

Turtl is the first and only Revenue Content™ Platform that helps you get more revenue from your marketing. We help hundreds of B2B marketing teams: 🌟 Improve GTM efficiency 📈 Increase content performance 💸 Generate more pipeline and revenue from content 🐢

**Average Rating:** 4.4/5.0

**Total Reviews:** 101

#### How Do G2 Users Rate Turtl?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Turtl?

- **Seller:** [Turtl](https://www.g2.com/sellers/turtl)
- **Year Founded:** 2014
- **HQ Location:** London, United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5372ba4279ffaed2261182234ce0400ed239319884bf81bc07670cc4c455f72e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4980967%2F&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Large, 26% Medium

#### What Do G2 Reviewers Say About Turtl?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Turtl's **strong analytics** that provide valuable insights into content performance and reader engagement.
- Users appreciate the **ease of use** of Turtl, finding it intuitive and effective for creating engaging content.
- Users love Turtl for its **easy content creation** combined with analytics that ensure impactful engagement and alignment.
- Users value Turtl for its **easy creation of polished content** , enabling seamless integration of interactive features and analytics.
- Users appreciate the **user-friendly interface** of Turtl, allowing easy creation of engaging and polished content.

##### Cons

- Users note that **uploading media can be challenging** , with issues related to file size, types, and limited features.
- Users find **limited design flexibility** in Turtl, hindering full creative freedom and affecting the mobile experience.
- Users desire more **flexibility and customization** options in Turtl, particularly regarding templates and multimedia integration.
- Users face a **learning curve** in navigating Turtl, suggesting a need for simple tutorials and improved integrations.
- Users face **limited customization** options with Turtl, restricting creative freedom and complicating template management.

#### What Are Recent G2 Reviews of Turtl?

**["Turtl Makes Professional, Polished Documents Fast with Great Templates"](https://www.g2.com/survey_responses/turtl-review-12670509)**

**Rating:** 4.5/5.0 stars

_— Alison P._

[Read full review](https://www.g2.com/survey_responses/turtl-review-12670509)

**["Engaging Content Creation with User-Friendly Features"](https://www.g2.com/survey_responses/turtl-review-11504481)**

**Rating:** 4.0/5.0 stars

_— Hunter R._

[Read full review](https://www.g2.com/survey_responses/turtl-review-11504481)

### [Xtremepush](https://www.g2.com/products/xtremepush/reviews)

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

**Average Rating:** 4.4/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate Xtremepush?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 7.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Xtremepush?

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** xtremepush.com
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush  
11,098 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 45% Medium, 37% Small

#### What Do G2 Reviewers Say About Xtremepush?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team.
- Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient.
- Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues.
- Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate.
- Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly.

##### Cons

- Users find the **user interface not intuitive** , making navigation and report reading a complex experience.
- Users find the **learning curve steep** , as advanced features and integrations require significant time and training.
- Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options.
- Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools.
- Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation.

#### What Are Recent G2 Reviews of Xtremepush?

**["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)**

**Rating:** 5.0/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277)

**["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)**

**Rating:** 5.0/5.0 stars

_— Raúl A._

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332)

#### What Are G2 Users Discussing About Xtremepush?

- [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for)

### [Billy Grace](https://www.g2.com/products/billy-grace/reviews)

I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking, modeled attribution, centralized analytics, and automated optimizations, I help marketers regain control over their digital growth. To help marketers grow, (1) I show data you can trust. My first-party pixel ensures accurate, reliable data, and is built for the cookieless future. With that, I offer an unbiased marketing platform you can rely on. (2) I help you make better decisions. Using data-driven attribution models fed with more accurate data, I show the true results of your advertising performance. Analyze your results in customizable dashboards with new scaling metrics in a centralized cockpit. Make decisions with confidence instead of flying blind. (3) I enable you to do more with less. Through my AI-powered optimizations, you can achieve better results with fewer resources. Unlock the power of super-human optimization to free up time for creativity and strategy by eliminating repetitive data management tasks.

**Average Rating:** 4.5/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Billy Grace?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Billy Grace?

- **Seller:** [Billy Grace](https://www.g2.com/sellers/billy-grace)
- **Year Founded:** 2021
- **HQ Location:** Amsterdam, Noord-Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6361bf79fbb91f8927380ec48a38e4796882ab769d1cc3226000bdbc35ce4296&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbillygrace%2F&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Billy Grace?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of Billy Grace, enabling informed budget reallocations and clearer insights into ad performance.
- Users find the **intuitive interface** of Billy Grace makes data analysis and insights straightforward and accessible.
- Users find Billy Grace to offer **ease of understanding** , facilitating user-friendly interactions and insightful data analysis.
- Users value the **clear data-driven insights** from Billy Grace, enhancing budget allocation and campaign efficiency.
- Users praise the **efficient marketing automation** of Billy Grace, enabling quick setup and optimal tracking across channels.

##### Cons

- Users find Billy Grace **quite pricey** , often limiting their ability to integrate multiple store views effectively.
- Users find the **complexity of dashboards and UX** can lead to misunderstandings and incorrect feature usage.
- Users find the **complex usage** of Billy Grace confusing, leading to incorrect implementations and frustration.
- Users find it challenging to integrate multiple store views in Billy Grace without incurring **extra costs** , leading to missed opportunities.
- Users find the **lack of detailed information** on features leads to confusion and incorrect implementations.

#### What Are Recent G2 Reviews of Billy Grace?

**["Clear insight: ideal for marketing performance"](https://www.g2.com/survey_responses/billy-grace-review-12193467)**

**Rating:** 4.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/billy-grace-review-12193467)

**["Exceptional Onboarding and Responsive Support from BG"](https://www.g2.com/survey_responses/billy-grace-review-12495888)**

**Rating:** 4.5/5.0 stars

_— Leon G._

[Read full review](https://www.g2.com/survey_responses/billy-grace-review-12495888)

### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Ruler Analytics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ruler Analytics?

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics  
9,220 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 43% Small

#### What Do G2 Reviewers Say About Ruler Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively.

#### What Are Recent G2 Reviews of Ruler Analytics?

**["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)

**["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)

#### What Are G2 Users Discussing About Ruler Analytics?

- [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment

### [Minitab Connect](https://www.g2.com/products/minitab-connect/reviews)

Minitab Connect is a secure, cloud-based data integration and management platform that enables organizations to access, prepare, and combine data from across their business. It connects to a wide range of data sources such as databases, cloud applications, spreadsheets, and on-premise systems so that teams can create a single, reliable source of truth for analysis and reporting. With Minitab Connect, users can automate data pipelines, clean and transform data, and deliver ready-to-use datasets directly into Minitab solutions and other business tools. This helps eliminate manual data preparation, improve data accuracy, and accelerate time to insight, empowering teams to make faster, data-driven decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Minitab Connect?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Minitab Connect?

- **Seller:** [Minitab](https://www.g2.com/sellers/minitab-14ca02fe-fdeb-44c4-b0db-904058d0221b)
- **Company Website:** www.minitab.com
- **Year Founded:** 1972
- **HQ Location:** State College, Pennsylvania, United States
- **Twitter:** @Minitab  
5,017 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb9bbbc84603b103c610db9cca13accdfdb6a18a954c1f68118a9aa45ae7e250&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F39142%2F&secure%5Burl_type%5D=linkedin_company_website)  
732 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 57% Large, 33% Medium

#### What Do G2 Reviewers Say About Minitab Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Minitab Connect for its **ease of use** , featuring a user-friendly interface and abundant resources for learning.
- Users appreciate the **efficiency of data integration** in Minitab Connect, enabling seamless access to various data sources.
- Users appreciate the **easy integrations** of Minitab Connect, streamlining data access and enhancing analytical processes effortlessly.
- Users appreciate the **seamless data integration** capabilities of Minitab Connect, enhancing accessibility and analysis effortlessly.
- Users value the **seamless data integration** capabilities of Minitab Connect, enhancing accessibility and analysis efficiency.

##### Cons

- Users find the **high learning curve** of Minitab Connect challenging, requiring patience and time to master effectively.
- Users highlight a **high learning difficulty** with Minitab Connect, requiring patience and resources for effective use.
- Users face challenges with **poor visualization** in Minitab Connect, particularly with large datasets and complex transformations.
- Users face **visualization limitations** with Minitab Connect, particularly when handling large datasets and complex transformations.
- Users find the **complexity of data transformations** in Minitab Connect to be slow and challenging compared to competitors.

#### What Are Recent G2 Reviews of Minitab Connect?

**["Efficient Data Integration and Analysis with Minitab Connect"](https://www.g2.com/survey_responses/minitab-connect-review-8020975)**

**Rating:** 4.5/5.0 stars

_— job m._

[Read full review](https://www.g2.com/survey_responses/minitab-connect-review-8020975)

**["Minitab Connect"](https://www.g2.com/survey_responses/minitab-connect-review-11397004)**

**Rating:** 4.5/5.0 stars

_— Olena C._

[Read full review](https://www.g2.com/survey_responses/minitab-connect-review-11397004)

#### What Are G2 Users Discussing About Minitab Connect?

- [What are the benefits of Minitab?](https://www.g2.com/discussions/what-are-the-benefits-of-minitab)
- [What are two features of Minitab?](https://www.g2.com/discussions/what-are-two-features-of-minitab)
- [What are the features of Minitab?](https://www.g2.com/discussions/what-are-the-features-of-minitab)

### [Lexer](https://www.g2.com/products/lexer-2021-04-20/reviews)

Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-powered predictive analytics and Experian insights, Lexer empowers business users to orchestrate hyper-targeted omnichannel campaigns and personalized 1:1 engagement. This all-in-one hub democratizes data across marketing, service, and sales teams, bridging the digital-physical divide with real-time context for authentic clienteling. Supported by dedicated retail and hospitality experts, Lexer ensures a rapid path to ROI, helping global brands own their customer destiny and achieve significant growth. Lexer is a private, Australian-founded company with a team of 100+ working with over 150 brands in Australia, Asia and the USA. To learn more about Lexer or get a demo, visit https://www.lexer.io/.

**Average Rating:** 4.5/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate Lexer?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Lexer?

- **Seller:** [Lexer](https://www.g2.com/sellers/lexer)
- **Year Founded:** 2010
- **HQ Location:** Melbourne, Australia
- **Twitter:** @lexer  
930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5cdf61fab3af74d18739dfe2460fcd8d3de4c9249ae65cc16746b53b28851ff0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flexer%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 42% Small, 34% Medium

#### What Do G2 Reviewers Say About Lexer?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** from Lexer, which enhances their experience and understanding of the platform.
- Users recognize the **strong AI integrations** of Lexer, valuing their effectiveness and contributions to the product's functionality.
- Users value the **unlimited insights and analytics** from Lexer, appreciating the support for actionable findings.
- Users value the **analytics expertise** of Lexer, gaining unlimited insights and actionable takeaways from their customer data.
- Users value the **communication efficiency** of Lexer, benefiting from clear insights and actionable support for their analytics.

##### Cons

- Users report encountering **bugs** in Lexer that disrupt functionality and hinder overall user experience.
- Users face frequent **frustration** when the page refreshes, causing them to lose their ongoing responses.
- Users find the **learning curve challenging** , making it daunting for infrequent users despite ongoing improvements to simplify the experience.
- Users feel that there are occasional **learning difficulties** with Lexer, especially for infrequent users, despite efforts to simplify.
- Users find Lexer **not user-friendly** , often feeling it's daunting for those unfamiliar with the platform.

#### What Are Recent G2 Reviews of Lexer?

**["Easy and responsive"](https://www.g2.com/survey_responses/lexer-review-10837207)**

**Rating:** 4.5/5.0 stars

_— Ronilo Junior Y._

[Read full review](https://www.g2.com/survey_responses/lexer-review-10837207)

**["Solutions for all problems"](https://www.g2.com/survey_responses/lexer-review-10870150)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/lexer-review-10870150)

#### What Are G2 Users Discussing About Lexer?

- [What is Lexer used for?](https://www.g2.com/discussions/what-is-lexer-used-for)

### [Lifesight](https://www.g2.com/products/lifesight/reviews)

Lifesight is the Agentic Unified Marketing Measurement Platform that helps marketers and finance teams understand what truly drives growth. By combining Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution into one causal measurement engine, Lifesight delivers a single source of truth for budget decisions. AI-agents help teams move from insight to action faster by recommending and executing optimizations within approved guardrails. Trusted by 500+ brands worldwide, Lifesight enables marketers to maximize incremental revenue while reducing wasted spend.

**Average Rating:** 4.2/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Lifesight?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 8.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Lifesight?

- **Seller:** [Lifesight](https://www.g2.com/sellers/lifesight)
- **Year Founded:** 2017
- **HQ Location:** United States
- **Twitter:** @lifesightdotio  
211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=581c6821406e03a2f810bfc247ecfb15e413d1266c5ccbb50d13e19a39442a64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flifesight&secure%5Burl_type%5D=linkedin_company_website)  
176 employees on LinkedIn®
- **Ownership:** Rohit Maheshwaran

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 35% Medium

#### What Do G2 Reviewers Say About Lifesight?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **AI-driven analytics** of Lifesight, which optimize marketing strategies and enhance business growth through data insights.
- Users value Lifesight for its **actionable insights** , leveraging AI and data analytics for effective marketing strategies and customer engagement.
- Users value Lifesight's **attribution accuracy** , seamlessly integrating data for insightful marketing analytics and improved strategy optimization.
- Users appreciate the **AI-powered planning and forecasting** of Lifesight, enabling accurate marketing predictions and insights.
- Users find Lifesight's **ease of use** beneficial for accurate measurements and seamless integration with other tools.

##### Cons

- Users find the **learning curve steep** , facing challenges in mastering Lifesight's complex tools and interface.
- Users find Lifesight to be **costly** , particularly for startups, despite recognizing its overall value.
- Users find the **time-consuming setup** of Lifesight challenges their efficiency and integration with existing systems.
- Users find Lifesight **time-consuming** due to the complex setup and the learning curve for advanced features.
- Users find the **complex setup** of Lifesight to be time-consuming and challenging for those without strong IT support.

#### What Are Recent G2 Reviews of Lifesight?

**["Excellent Marketing Mix Solution"](https://www.g2.com/survey_responses/lifesight-review-10794227)**

**Rating:** 4.5/5.0 stars

_— Antonio S._

[Read full review](https://www.g2.com/survey_responses/lifesight-review-10794227)

**["Powerful Customer Intelligence with Room for Improvement"](https://www.g2.com/survey_responses/lifesight-review-10921643)**

**Rating:** 4.0/5.0 stars

_— Rithesh K._

[Read full review](https://www.g2.com/survey_responses/lifesight-review-10921643)

### [GreyMetrics](https://www.g2.com/products/greymetrics/reviews)

GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics integrates with over 20 platforms and has dozens of built-in templates so your reports look great from day one and are fully white-labelled to share with clients and stakeholders.

**Average Rating:** 4.6/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate GreyMetrics?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GreyMetrics?

- **Seller:** [GreyMetrics](https://www.g2.com/sellers/greymetrics)
- **HQ Location:** Hyderabad
- **Twitter:** @greymetrics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c0ae9c12bf8e110d47def647906deae04a2d93b7f1863cb48cb076f7dcfb17c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F40816079%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 91% Small, 9% Medium

#### What Are Recent G2 Reviews of GreyMetrics?

**["Must Have Tool for Paid Advertisers"](https://www.g2.com/survey_responses/greymetrics-review-4207579)**

**Rating:** 4.5/5.0 stars

_— Gururaj M._

[Read full review](https://www.g2.com/survey_responses/greymetrics-review-4207579)

**["GreyMetrics Saves Grey Matter!"](https://www.g2.com/survey_responses/greymetrics-review-4206514)**

**Rating:** 5.0/5.0 stars

_— Yosef M._

[Read full review](https://www.g2.com/survey_responses/greymetrics-review-4206514)

#### What Are G2 Users Discussing About GreyMetrics?

- [What is GreyMetrics used for?](https://www.g2.com/discussions/what-is-greymetrics-used-for)

### [deepdivr](https://www.g2.com/products/deepdivr/reviews)

We offer a powerful yet seamless social media marketing analytics platform that makes the complex simple. Built by experienced marketers to suit the needs of today’s effect-driven marketers. Our customers use the platform to get an overview of all their social media campaigns across platforms, markets, and brands. The overview enables users to monitor and optimize campaigns and to report back to stakeholders in no time. Hang on, there is more. All data is visualized beautifully in customizable dashboards so it fits the need YOU have. No development is needed, integrate with your favorite platforms in just a few clicks. Integrations available: Facebook, Instagram, LinkedIn, Snapchat, and Google Analytics. Integrations coming up: Google Ads, Pinterst, TikTok, and Twitter.

**Average Rating:** 4.8/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate deepdivr?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind deepdivr?

- **Seller:** [deepdivr](https://www.g2.com/sellers/deepdivr)
- **Year Founded:** 2017
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @deepdivr
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df74dbe340f1fb13aea2b5c2c231f11a30a5f68acfa6a678d64758281ab7f6f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27452977%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Medium, 29% Small

#### What Are Recent G2 Reviews of deepdivr?

**["Great analytics tool for paid social/digital - the best I've tried"](https://www.g2.com/survey_responses/deepdivr-review-7402399)**

**Rating:** 5.0/5.0 stars

_— Stine A._

[Read full review](https://www.g2.com/survey_responses/deepdivr-review-7402399)

**["Great visual overview of data"](https://www.g2.com/survey_responses/deepdivr-review-7402910)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/deepdivr-review-7402910)

#### What Are G2 Users Discussing About deepdivr?

- [What is deepdivr used for?](https://www.g2.com/discussions/what-is-deepdivr-used-for)

### [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console.

**Average Rating:** 4.1/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate Sprinklr Marketing?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sprinklr Marketing?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®
- **Ownership:** NYSE: CXM

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Large, 33% Small

#### What Do G2 Reviewers Say About Sprinklr Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively.
- Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management.
- Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing.
- Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently.
- Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs.

##### Cons

- Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool.
- Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool.
- Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support.
- Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow.
- Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively.

#### What Are Recent G2 Reviews of Sprinklr Marketing?

**["All Social Platforms Unified in One Powerful Dashboard"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)**

**Rating:** 5.0/5.0 stars

_— Hossam E._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)

**["End-to-End AI Marketing Platform with Insightful Analytics"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)**

**Rating:** 4.5/5.0 stars

_— Pallab V._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)

#### What Are G2 Users Discussing About Sprinklr Marketing?

- [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns)
- [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for)

### [Delivra](https://www.g2.com/products/delivra/reviews)

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

**Average Rating:** 4.3/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Delivra?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Delivra?

- **Seller:** [Delivra](https://www.g2.com/sellers/delivra)
- **Year Founded:** 1999
- **HQ Location:** Indianapolis, Indiana
- **Twitter:** @delivra  
2,078 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 48% Small, 44% Medium

#### What Do G2 Reviewers Say About Delivra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity.
- Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup.
- Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization.
- Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start.
- Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly.

##### Cons

- Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness.
- Users face **integration issues** with Delivra, making automation and customization more challenging than desired.
- Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options.
- Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively.
- Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra.

#### What Are Recent G2 Reviews of Delivra?

**["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13058641)

**["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)**

**Rating:** 4.0/5.0 stars

_— Mark J._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13042859)

#### What Are G2 Users Discussing About Delivra?

- [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for)

### [AdStage](https://www.g2.com/products/adstage/reviews)

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate AdStage?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdStage?

- **Seller:** [AdStage](https://www.g2.com/sellers/adstage)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @adstage  
13,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de1e5febe102c9725323aa3d687260d3ac6a2fc9f5ae39bb6f5549bd1eadd4ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757895%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 53% Small, 41% Medium

#### What Are Recent G2 Reviews of AdStage?

**["Highly useful metric wrangling machine!"](https://www.g2.com/survey_responses/adstage-review-4110674)**

**Rating:** 4.5/5.0 stars

_— Warren W._

[Read full review](https://www.g2.com/survey_responses/adstage-review-4110674)

**["Adstage For Sheets Review"](https://www.g2.com/survey_responses/adstage-review-4180317)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adstage-review-4180317)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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