# Best Marketing Analytics Tools - Page 7

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Canto

Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search & Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand & Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T11%3A58%3A42Z&secure%5Bdisplayable_resource_id%5D=260&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=4006&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4006&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D7&secure%5Btoken%5D=49df751ddd02cd36ae0bf8876fb629206bb8407131bd85b7cc80a53055fe4af3&secure%5Burl%5D=https%3A%2F%2Fwww.canto.com%2Fproduct%3Futm_source%3Dg2%26utm_medium_paid%26utm_campaign%3DReferringPaid-G2-Clicks-FY26&secure%5Burl_type%5D=custom_url)

### [GoSquared](https://www.g2.com/products/gosquared/reviews)

Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info

**Average Rating:** 4.5/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate GoSquared?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)

#### Who Is the Company Behind GoSquared?

- **Seller:** [GoSquared](https://www.g2.com/sellers/gosquared)
- **Year Founded:** 2006
- **HQ Location:** London, United Kingdom
- **Twitter:** @GoSquared  
5,230 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3420abeab1af1827888226324e4d5bbd6c1e556bb802fdc1d4c36abef4731585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1498461%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 45% Small, 37% Medium

#### What Are Recent G2 Reviews of GoSquared?

**["I really love GoSquared, it's the best!"](https://www.g2.com/survey_responses/gosquared-review-6521608)**

**Rating:** 5.0/5.0 stars

_— Melissa H._

[Read full review](https://www.g2.com/survey_responses/gosquared-review-6521608)

**["GoSquared helps in Real-Time Analytics and Engaging Customer Insights"](https://www.g2.com/survey_responses/gosquared-review-8186696)**

**Rating:** 4.5/5.0 stars

_— AJAY S._

[Read full review](https://www.g2.com/survey_responses/gosquared-review-8186696)

#### What Are G2 Users Discussing About GoSquared?

- [What is GoSquared used for?](https://www.g2.com/discussions/what-is-gosquared-used-for)

### [Leadinfo](https://www.g2.com/products/leadinfo/reviews)

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

**Average Rating:** 4.3/5.0

**Total Reviews:** 808

#### How Do G2 Users Rate Leadinfo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Leadinfo?

- **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo)
- **Company Website:** www.leadinfo.com
- **Year Founded:** 2017
- **HQ Location:** Capelle aan den IJssel, South Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bde7a3caa8ce3c3af2b3ad251279024d98fa7989c30c21a8cd20406c5c3de7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18068538%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 77% Small, 20% Medium

#### What Do G2 Reviewers Say About Leadinfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights.
- Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts.
- Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts.
- Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts.
- Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively.

##### Cons

- Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche.
- Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing.
- Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data.
- Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors.
- Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively.

#### What Are Recent G2 Reviews of Leadinfo?

**["Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless"](https://www.g2.com/survey_responses/leadinfo-review-12662039)**

**Rating:** 4.5/5.0 stars

_— Rafael A._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039)

**["Boosts Lead Tracking with Impressive Features"](https://www.g2.com/survey_responses/leadinfo-review-12472573)**

**Rating:** 5.0/5.0 stars

_— Justin P._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573)

#### What Are G2 Users Discussing About Leadinfo?

- [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for)
- [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for)

### [Solitics](https://www.g2.com/products/solitics/reviews)

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Solitics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Solitics?

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97bcb86cf19f025e9b053ae3700e3c1c9ff64680c6b2db11fb7e945506b928eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Medium, 31% Small

#### What Do G2 Reviewers Say About Solitics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

##### Cons

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**["A powerful and flexible customer engagement platform."](https://www.g2.com/survey_responses/solitics-review-11418360)**

**Rating:** 4.0/5.0 stars

_— ✪ KHaled S._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

**["Solitics gives us a clear, real-time view of how customers move through our site and apps"](https://www.g2.com/survey_responses/solitics-review-11438733)**

**Rating:** 5.0/5.0 stars

_— Nour E._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### [Squid](https://www.g2.com/products/squid-squid/reviews)

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not. With Squid, you get: • Real visitor identities (name, email, role, company, LinkedIn) • Click-based behavioral heatmaps and user journeys (Hotjar-like) • Real-time traffic and event analytics (GA4-like) • Slack, CRM, and webhook integrations • Form enrichment and input verification • Cookieless, privacy-friendly deployment • Lightening fast and lightweight No complex setup. No vague dashboards. Just actionable insights tied to real people - so you can market smarter and close faster.

**Average Rating:** 4.8/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Squid?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Squid?

- **Seller:** [Squid](https://www.g2.com/sellers/squid-e4e45275-7878-4c8f-af01-da318a27e1f6)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=feb598688125b884e3eaca91daa41279bd46f494786ff97e8c23ee9d374f3342&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasksquid%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small

#### What Do G2 Reviewers Say About Squid?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Squid's **fantastic customer support** , noting quick, helpful responses and direct communication with the development team.
- Users appreciate the **ease of use** of Squid, making onboarding and integration a smooth, user-friendly experience.
- Users appreciate Squid's **superior customer support** , ensuring quick responses and tailored solutions for their needs.
- Users value the **ease of setup and quick support** of Squid, maximizing efficiency for impactful marketing insights.
- Users highly value the **powerful analytics and insights** from Squid, enhancing website performance understanding and client presentations.

##### Cons

- Users note the **missing information** in support documentation, hindering troubleshooting and limiting potential insights.
- Users find the **cost management limitations** concerning, as tracking reoccurs for deleted users, potentially needing a higher plan.
- Users experience a **lack of information** in the support documentation, hindering effective troubleshooting and insight discovery.
- Users find **plan limitations** frustrating, as deleted users can be tracked again upon their return to the site.
- Users feel the **documentation is lacking** , hindering troubleshooting and limiting insight discovery in Squid's evolving environment.

#### What Are Recent G2 Reviews of Squid?

**["Outstanding Service Backed by Nonstop Innovation"](https://www.g2.com/survey_responses/squid-review-11992524)**

**Rating:** 5.0/5.0 stars

_— Amanda H._

[Read full review](https://www.g2.com/survey_responses/squid-review-11992524)

**["Effortless User Insights, Game-Changer for Small Teams"](https://www.g2.com/survey_responses/squid-review-12887179)**

**Rating:** 5.0/5.0 stars

_— Brianna B._

[Read full review](https://www.g2.com/survey_responses/squid-review-12887179)

### [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

**Average Rating:** 4.3/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Pathmatics by Sensor Tower?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Pathmatics by Sensor Tower?

- **Seller:** [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower)
- **Year Founded:** 2011
- **HQ Location:** Santa Monica, CA
- **Twitter:** @Pathmatics  
3,395 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49ef6f069a5fd72897667c3b80bce1023e70f1782aa7951e26b7dcf59b4303c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1910806%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 48% Medium, 40% Large

#### What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

**["The best source for digital competitive intelligence"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)**

**Rating:** 5.0/5.0 stars

_— Charlie v._

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)

**["Best of the Bunch for quick and easy media planning data and visual pulls"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)

### [Plurio](https://www.g2.com/products/plurio/reviews)

Plurio is the AI agent that runs performance marketing for you. Built on top of Elly Analytics’ accurate revenue data foundation, Plurio analyzes campaigns, predicts outcomes, optimizes ad sets, and relocates budgets autonomously - under full human control. Performance teams use Plurio to reduce wasted spend, stabilize CAC, uncover insights instantly, and scale what works without spending hours on manual analysis. One AI agent. Clear insights. Continuous optimization. Smarter growth.

**Average Rating:** 5.0/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Plurio?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Plurio?

- **Seller:** [Plurio](https://www.g2.com/sellers/plurio)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c50edc17e5f4f3340e5f18a9bc9b3be9764b06a69cbf526de17bb3832618c67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felly-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 85% Medium, 15% Small

#### What Do G2 Reviewers Say About Plurio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **clear end-to-end visibility** of Elly Analytics, enhancing their marketing decisions and optimizing ROI.
- Users value the **customization options** of Elly Analytics, enhancing their ability to tailor insights for specific needs.
- Users appreciate the **flexibility** of Elly Analytics in presenting reports and managing attribution models effectively.
- Users value the **Attribution Tracking** feature of Plurio for clearly identifying profitable campaigns and customer acquisition.
- Users value the **exceptional customer support** from Elly Analytics, enhancing their experience with regular calls and updates.

##### Cons

- Users find the **advanced dashboards overwhelming** for non-analytical members, requiring time and disciplined data input to use effectively.
- Users find the **advanced dashboards overwhelming** for non-analytical team members, impacting usability and data accuracy.
- Users find the **pricing to be a barrier** as it is more suited for larger companies, limiting accessibility.
- Users note a challenging **learning curve** during implementation, but ultimately benefit from the centralized system.
- Users find the **limited customization options** of Plurio can be tricky and may restrict their experience.

#### What Are Recent G2 Reviews of Plurio?

**["Great tool for sales and attribution analytics"](https://www.g2.com/survey_responses/plurio-review-11240837)**

**Rating:** 5.0/5.0 stars

_— Vera Z._

[Read full review](https://www.g2.com/survey_responses/plurio-review-11240837)

**["A must-have tool for understanding ROI and customer lifetime value"](https://www.g2.com/survey_responses/plurio-review-11564223)**

**Rating:** 5.0/5.0 stars

_— Cazac V._

[Read full review](https://www.g2.com/survey_responses/plurio-review-11564223)

### [Two Minute Reports](https://www.g2.com/products/two-minute-reports/reviews)

Two Minute Reports is a reliable, no-code automated reporting tool that lets you streamline actionable insights instantly. You can connect 30+ data sources, manage client accounts, extract KPIs, and create unlimited reports directly into Google Sheets and Looker Studio, no manual mapping required. Having been trusted by 4000+ users, Two Minute Reports is best suited for marketers, agencies, freelancers, and data teams who want to centralize reporting, optimize campaign growth, and scale ROI effectively. Key functionalities include: Custom marketing dashboards: Access 100+ custom Google Sheets and Looker Studio templates to send branded, professional client reports. Unified marketing insights: Blend data from PPC advertising channels into a single view for measuring cross-channel ROI. Speedboost: Load complex dashboards 10x faster with our exclusive Speedboost technology. Works with 500+ metrics. Automated reporting: Set custom schedules (daily, hourly, weekly, or monthly) to keep clients informed with real-time updates. Centralized client management: Add, organize, and scale clients in one workspace. No need to struggle with mismatched reports. From instant data visualization to deep analytics, get the clarity and control you need to make faster and smarter decisions.

**Average Rating:** 4.8/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Two Minute Reports?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Two Minute Reports?

- **Seller:** [gox.ai](https://www.g2.com/sellers/gox-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 6% Medium

#### What Do G2 Reviewers Say About Two Minute Reports?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Two Minute Reports, thanks to its simple setup and streamlined data integration.
- Users value the **super easy setup** of Two Minute Reports, facilitating swift analysis and report generation.
- Users love the **easy integrations** of Two Minute Reports, streamlining their reporting process across multiple platforms effortlessly.
- Users commend the **easy setup** of Two Minute Reports, highlighting its quick and seamless onboarding process.
- Users value the **seamless integration** capabilities of Two Minute Reports, enhancing efficiency by centralizing data effectively.

##### Cons

- Users find the **difficult setup** of Two Minute Reports challenging, especially for those less tech-savvy.
- Users struggle with **integration issues** , finding connections to other apps and tools time-consuming and unclear.
- Users find the **learning curve steep** for newcomers, with setup and integration being time-consuming and technical.
- Users find the **setup difficult** , especially newcomers, citing time-consuming processes and technical challenges with integrations.
- Users experience **time delays** in call scheduling and data syncing, impacting the overall efficiency of Two Minute Reports.

#### What Are Recent G2 Reviews of Two Minute Reports?

**["An amazing tool and an outstanding founder."](https://www.g2.com/survey_responses/two-minute-reports-review-12637598)**

**Rating:** 5.0/5.0 stars

_— KIEU t._

[Read full review](https://www.g2.com/survey_responses/two-minute-reports-review-12637598)

**["Easy, Convenient Integrations with Simple Flat Pricing"](https://www.g2.com/survey_responses/two-minute-reports-review-12898942)**

**Rating:** 4.5/5.0 stars

_— Tim T._

[Read full review](https://www.g2.com/survey_responses/two-minute-reports-review-12898942)

### [Tinyclues](https://www.g2.com/products/tinyclues/reviews)

Tinyclues is a solution created by marketers, for marketers that helps you identify and execute campaigns that work. Grow revenue, build loyalty and drive strategic outcomes thanks to an intuitive platform that uses your own first-party data and deep learning to determine the best audience for your CRM campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Tinyclues?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tinyclues?

- **Seller:** [tinyclues](https://www.g2.com/sellers/tinyclues)
- **Year Founded:** 2010
- **HQ Location:** Munich, Bavaria
- **Twitter:** @Tinyclues  
1,354 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e3e9662a3378c422e81b9734068e5c4564247528e31fc2a06b60e34659ecf64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftinyclues%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 41% Large, 32% Medium

#### What Are Recent G2 Reviews of Tinyclues?

**["AI for marketers!"](https://www.g2.com/survey_responses/tinyclues-review-6622658)**

**Rating:** 5.0/5.0 stars

_— Laurie E._

[Read full review](https://www.g2.com/survey_responses/tinyclues-review-6622658)

**["Tinyclues, a complete solution for campaign management and marketing pressure"](https://www.g2.com/survey_responses/tinyclues-review-7230395)**

**Rating:** 4.5/5.0 stars

_— Melanie S._

[Read full review](https://www.g2.com/survey_responses/tinyclues-review-7230395)

#### What Are G2 Users Discussing About Tinyclues?

- [What is Tinyclues used for?](https://www.g2.com/discussions/what-is-tinyclues-used-for)

### [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews)

Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/

**Average Rating:** 4.2/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate VWO Insights - Web?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind VWO Insights - Web?

- **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty)
- **Year Founded:** 2009
- **HQ Location:** PARIS, France
- **Twitter:** @ABTasty  
11,859 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=999c5952730de78c29f193f07f381226dd70ea920bf7a7dae24e0466652c1a3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1885711%2F&secure%5Burl_type%5D=linkedin_company_website)  
339 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 53% Medium, 32% Small

#### What Do G2 Reviewers Say About VWO Insights - Web?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of VWO Insights, enjoying quick installation and intuitive navigation.
- Users appreciate the **AI-driven summaries** and **advanced features** , enhancing usability and integration with GA4.
- Users value the **AI summarization** feature of VWO Insights for efficiently analyzing recordings and utilizing funnels and heatmaps.
- Users value the **AI summary of recordings** in VWO Insights, appreciating its convenience alongside funnels and heatmaps.
- Users value the **automation features** of VWO Insights, especially AI-driven recordings and convenient funnels and heatmaps.

##### Cons

- Users find the **limited features** of VWO Insights frustrating, particularly regarding survey responses and template options.
- Users find the **complexity issues** of VWO Insights frustrating, especially when making multiple customizations in the editor tool.
- Users find **customization difficult** , especially when using the core editor for multiple adjustments or complex needs.
- Users find the pricing of VWO Insights to be **expensive** , desiring more flexibility and customizable options.
- Users are frustrated by the **limited filtering options** for surveys and inability to view response recordings.

#### What Are Recent G2 Reviews of VWO Insights - Web?

**["Easy to Use, Simple to Integrate, and Packed with Relevant Insights"](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452)**

**Rating:** 4.0/5.0 stars

_— aman g._

[Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452)

**["Easy to use"](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047)**

**Rating:** 4.5/5.0 stars

_— Marcella v._

[Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047)

#### What Are G2 Users Discussing About VWO Insights - Web?

- [What is VWO Insights used for?](https://www.g2.com/discussions/what-is-vwo-insights-used-for)

### [InfiniGrow](https://www.g2.com/products/infinigrow/reviews)

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate InfiniGrow?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind InfiniGrow?

- **Seller:** [InfiniGrow](https://www.g2.com/sellers/infinigrow)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @InfiniGrow  
150 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=073bcef639cc5d8be3eef1e83775c293531ceea25721af0eba4362b94adc98e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10047845%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 93% Medium, 7% Small

#### What Do G2 Reviewers Say About InfiniGrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive analytics** of InfiniGrow, offering structured insights and streamlined data for informed decision-making.
- Users value the **attribution accuracy** of InfiniGrow, highlighting its effectiveness in demonstrating the impact of events on revenue.
- Users value the **intuitive platform and exceptional customer support** of InfiniGrow, enhancing their data-driven decision-making.
- Users value the **exceptional customer service** of InfiniGrow, particularly appreciating prompt assistance and tailored reporting improvements.
- Users appreciate the **insightful reporting** of InfiniGrow, enabling comprehensive understanding and optimization of their campaigns.

##### Cons

- Users note a challenging **learning curve** with InfiniGrow, requiring time and adaptation to fully utilize its features.
- Users find the **learning difficulty** of InfiniGrow challenging initially, though support is available to ease the process.
- Users find **filtering navigation issues** occasionally frustrating, especially when scrolling down becomes difficult during use.
- Users find it challenging to navigate **filtering problems** that affect usability and clarity in Infinigrow.
- Users find the **interface not intuitive** , often requiring assistance and time to fully capitalize on the platform's capabilities.

#### What Are Recent G2 Reviews of InfiniGrow?

**["InfiniGrow Brings Clarity and Confidence to Event ROI"](https://www.g2.com/survey_responses/infinigrow-review-11603572)**

**Rating:** 4.5/5.0 stars

_— Alison B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11603572)

**["Powerful Attribution Tool"](https://www.g2.com/survey_responses/infinigrow-review-11393593)**

**Rating:** 5.0/5.0 stars

_— Marc B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11393593)

#### What Are G2 Users Discussing About InfiniGrow?

- [What is InfiniGrow used for?](https://www.g2.com/discussions/what-is-infinigrow-used-for)

### [Kochava](https://www.g2.com/products/kochava/reviews)

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

**Average Rating:** 4.1/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate Kochava?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Kochava?

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=513a6eb9972c7c2f89116f6d87050d47f93ef362993b2ce123c5db0083a56bea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2377474%2F&secure%5Burl_type%5D=linkedin_company_website)  
166 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Medium, 31% Large

#### What Do G2 Reviewers Say About Kochava?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

##### Cons

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**["Powerful analytics"](https://www.g2.com/survey_responses/kochava-review-8368303)**

**Rating:** 5.0/5.0 stars

_— Vaibhav S._

[Read full review](https://www.g2.com/survey_responses/kochava-review-8368303)

**["Kochava has a very good support team"](https://www.g2.com/survey_responses/kochava-review-7831394)**

**Rating:** 4.5/5.0 stars

_— Andres G._

[Read full review](https://www.g2.com/survey_responses/kochava-review-7831394)

#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### [Calltouch](https://www.g2.com/products/calltouch/reviews)

Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Due to call tracking service you can divide all the ads to those that drive sales and to those that spend the budget. Call tracking helps to evaluate the channels and ads that are worth scaling and the others that are to be disabled. Prices starting at $60.00 per month Standart - End-to-end analytics for SME - Dynamic and static call tracking Calls journal Calls tagging - Keyword specification - Website goals and orders tracking - Detailed reports, sales funnel and ROI - Ad platforms and CRM systems integration - Full customers support

**Average Rating:** 4.4/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Calltouch?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Calltouch?

- **Seller:** [Calltouch](https://www.g2.com/sellers/calltouch)
- **Year Founded:** 2012
- **HQ Location:** Moscow, Russia
- **Twitter:** @calltouch\_ru  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fed2dee81e4e71c78c963ae1b037614db38e2c6c0d08df6dbac5a47650f364ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltouch%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Medium, 36% Small

#### What Do G2 Reviewers Say About Calltouch?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust call tracking and analytics** of Calltouch for effectively measuring marketing campaign success.
- Users find Calltouch highly **user-friendly** , appreciating its intuitive interface that simplifies call tracking and campaign analysis.
- Users appreciate the **robust call tracking and analytics** features of Calltouch for effective marketing measurement.
- Users find the **easy setup** of Calltouch a breeze, enabling quick integration and effective tracking of calls.
- Users appreciate the **user-friendly interface** of Calltouch, making it easy to track calls and optimize campaigns.

##### Cons

- Users face **integration issues** with Calltouch, often requiring additional tools for effective connectivity with external systems.
- Users find the **limited features** of Calltouch restrict their capability for advanced analytics and integrations.
- Users face challenges due to **limited integration** options with Calltouch, requiring extra tools for proper connectivity.
- Users find the **learning curve steep** , with some features being difficult to master and requiring additional time investment.
- Users find the **outdated interface** of Calltouch less intuitive, impacting the overall ease of use.

#### What Are Recent G2 Reviews of Calltouch?

**["Effortless Call Tracking with an Intuitive Interface"](https://www.g2.com/survey_responses/calltouch-review-12197310)**

**Rating:** 4.5/5.0 stars

_— Rabindra K._

[Read full review](https://www.g2.com/survey_responses/calltouch-review-12197310)

**["Useful Tool for Call Tracking and Lead Analysis"](https://www.g2.com/survey_responses/calltouch-review-12193253)**

**Rating:** 4.5/5.0 stars

_— Deepak s._

[Read full review](https://www.g2.com/survey_responses/calltouch-review-12193253)

#### What Are G2 Users Discussing About Calltouch?

- [What is Calltouch Call Tracking used for?](https://www.g2.com/discussions/what-is-calltouch-call-tracking-used-for)

### [CorralData](https://www.g2.com/products/corraldata/reviews)

CorralData is an AI-powered analytics platform that transforms how organizations interact with their data, offering businesses instant, actionable insights without requiring technical expertise. Designed with ease of use and speed in mind, CorralData helps businesses quickly centralize and analyze data from over 500 built-in integrations. This vast connectivity allows organizations to unify their data seamlessly, making it accessible and actionable from one central platform. Key Features and Functionality: CorralData is built for non-technical users, enabling them to explore data through natural language queries and generate AI-driven reports effortlessly. The platform includes features like real-time dashboards, customizable reporting, and secure collaboration tools that empower teams to work with data collaboratively and make informed decisions faster. With CorralData, users can simply ask questions in plain English, and the platform instantly translates these queries into data insights, democratizing data access across the organization. Primary Value and Solution: CorralData solves a core challenge for many businesses: transforming complex, siloed data into accessible insights quickly, without the need for lengthy onboarding or engineering support. Traditional BI tools often require specialized teams and long lead times to implement, but CorralData’s intuitive design and instant integration capabilities eliminate these barriers. The platform’s HIPAA-compliant security measures also ensure that data is protected, making it a trusted choice for industries like healthcare and finance. CorralData’s primary value lies in its ability to make data-driven decision-making fast, accessible, and impactful. By equipping business users with immediate insights and robust analytical tools, CorralData enables companies to respond to market changes in real time, optimize operations, and drive growth, all while reducing dependency on technical resources. For businesses aiming to become data-driven overnight, CorralData is an ideal solution.

**Average Rating:** 4.9/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate CorralData?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CorralData?

- **Seller:** [Corraldata](https://www.g2.com/sellers/corraldata)
- **Year Founded:** 2021
- **HQ Location:** New York, NY
- **Twitter:** @CorralData  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69b09dcc19257ab73e1cc80c304378309623ed1fce2e7eb0a801ad094039a15f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F43342864&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 47% Medium, 47% Small

#### What Do G2 Reviewers Say About CorralData?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of CorralData, enjoying seamless integration and straightforward access to comprehensive metrics.
- Users commend the **exceptional customer support** of CorralData, highlighting responsiveness and quick solutions throughout the onboarding process.
- Users commend the **ease of implementation** with CorralData, praising the rapid setup and support throughout the process.
- Users praise the **seamless integration capabilities** of CorralData, streamlining multiple systems into one efficient platform.
- Users find CorralData to be a **time-saving solution** , seamlessly integrating multiple systems into one unified platform.

##### Cons

- Users find the **complexity of data validation** in CorralData to be time-consuming and challenging during integration.
- Users find **data inaccuracy** challenging as validating and checking data correctness is time-consuming and difficult.
- Users find CorralData to be **expensive** compared to other tools, even if it offers considerable value.
- Users find **filtering problems** time-consuming, making it hard to validate data accuracy after widget creation.
- Users face **long integration times** due to complexities with Zenoti, leading to a challenging implementation experience.

#### What Are Recent G2 Reviews of CorralData?

**["Great BI Tool for integrating with Zenoti"](https://www.g2.com/survey_responses/corraldata-review-12263612)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/corraldata-review-12263612)

**["Exceptional Support and Effortless Onboarding Experience"](https://www.g2.com/survey_responses/corraldata-review-11982093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/corraldata-review-11982093)

### [Attribution](https://www.g2.com/products/attribution/reviews)

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

**Average Rating:** 4.5/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Attribution?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Attribution?

- **Seller:** [Attribution](https://www.g2.com/sellers/attribution)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @attributionapp  
448 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f43eded1e0ada34456e89680b7fd886793127094be2ca03cddaaa73fd7e98d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10206333%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Consumer Goods
- **Company Size:** 59% Small, 39% Medium

#### What Do G2 Reviewers Say About Attribution?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization.
- Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation.
- Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding.
- Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization.
- Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies.

##### Cons

- Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts.
- Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience.
- Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution.
- Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation.
- Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance.

#### What Are Recent G2 Reviews of Attribution?

**["Game-changing Multi-touch Attribution Platform with Outstanding Support"](https://www.g2.com/survey_responses/attribution-review-10504029)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/attribution-review-10504029)

**["Best no-nonsense tool I've found to get a complete view of traffic attribution"](https://www.g2.com/survey_responses/attribution-review-10287572)**

**Rating:** 4.5/5.0 stars

_— Willem B._

[Read full review](https://www.g2.com/survey_responses/attribution-review-10287572)

#### What Are G2 Users Discussing About Attribution?

- [What is Attribution used for?](https://www.g2.com/discussions/what-is-attribution-used-for)
- [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing)
- [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling)
- [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform)
- [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software)

### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 332

#### How Do G2 Users Rate Adobe Campaign?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Campaign?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small, 34% Medium

#### What Do G2 Reviewers Say About Adobe Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
- Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
- Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
- Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.

##### Cons

- Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
- Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
- Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
- Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.

#### What Are Recent G2 Reviews of Adobe Campaign?

**["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)**

**Rating:** 4.0/5.0 stars

_— Victor F._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

**["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)**

**Rating:** 5.0/5.0 stars

_— Jayasri J R._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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