# Best Marketing Analytics Tools - Page 6

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T15%3A42%3A58Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D6&secure%5Btoken%5D=0506b746014be705be5079115a90220f8ba6f3643e7b22851df302747845ced0&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial)

### [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews)

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

**Average Rating:** 4.2/5.0

**Total Reviews:** 160

#### How Do G2 Users Rate Dynamics 365 Marketing?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dynamics 365 Marketing?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 43% Medium, 33% Small

#### What Do G2 Reviewers Say About Dynamics 365 Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dynamics 365 Marketing to be **easy to use** , with a great UI that streamlines navigation and task handling.
- Users value the **robust automation capabilities** of Dynamics 365 Marketing, enhancing efficiency and streamlining marketing workflows.
- Users value the **deep integration** of Dynamics 365 Marketing within the Microsoft ecosystem, enhancing collaboration and efficiency.
- Users value the **robust analytics** in Dynamics 365 Marketing, enhancing campaign effectiveness and aligning marketing with sales outcomes.
- Users appreciate the **deep integration and comprehensive features** of Dynamics 365 Marketing, streamlining their marketing efforts efficiently.

##### Cons

- Users find the **steep learning curve** of Dynamics 365 Marketing frustrating, hindering effective onboarding and usage.
- Users experience **slow performance** with Dynamics 365 Marketing, especially when handling large datasets and complex journeys.
- Users find the **complexity** of Dynamics 365 Marketing challenging, especially for beginners needing clearer guidance and training.
- Users find **editing issues** challenging in Dynamics 365 Marketing, leading to slow onboarding and complex campaign setups.
- Users find Dynamics 365 Marketing **not intuitive** , leading to a complex experience and slow adoption across teams.

#### What Are Recent G2 Reviews of Dynamics 365 Marketing?

**["Powerful, Complex, and Rewarding Automation"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12738853)**

**Rating:** 4.0/5.0 stars

_— Tushar G._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12738853)

**["Powerful Real-Time Journeys with Some Complexity"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)**

**Rating:** 4.0/5.0 stars

_— Vahe T._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)

#### What Are G2 Users Discussing About Dynamics 365 Marketing?

- [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) - 3 comments
- [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) - 1 comment, 1 upvote
- [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) - 2 comments, 1 upvote
- [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) - 1 comment

### [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews)

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard.

**Average Rating:** 4.8/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate ASK BOSCO®?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ASK BOSCO®?

- **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco)
- **Year Founded:** 2019
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b42b06820c716c2048a6e821c236f0c64bf0d83e871ec4fb39260edec39b1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskbosco%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 64% Small, 27% Medium

#### What Do G2 Reviewers Say About ASK BOSCO®?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of ASK BOSCO®, simplifying data integration and enhancing marketing efficiency.
- Users appreciate the **integrated reporting features** of ASK BOSCO®, enhancing decision-making and simplifying multi-channel performance analysis.
- Users appreciate the **integrated dashboard and reporting features** of ASK BOSCO®, simplifying multi-channel performance analysis.
- Users appreciate the **dashboard customization** of ASK BOSCO®, allowing for efficient data integration and streamlined reporting.
- Users love the **intuitive dashboard usability** of ASK BOSCO®, making performance data easily accessible and manageable.

##### Cons

- Users experience a **steep learning curve** with ASK BOSCO®, but appreciate the supportive training provided.
- Users find the **control over campaign management** lacking, making the budget planning process challenging and less efficient.
- Users find the **connector setup process cumbersome** , requiring contact with support before enjoying the product's benefits.
- Users find the **difficult onboarding** process frustrating, needing to contact support for data connector setup.
- Users find the **difficult setup** process cumbersome, needing assistance to establish data connectors initially.

#### What Are Recent G2 Reviews of ASK BOSCO®?

**["A Game-Changer for Ecommerce Teams"](https://www.g2.com/survey_responses/ask-bosco-review-12432335)**

**Rating:** 5.0/5.0 stars

_— Thomas G._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335)

**["ASK BOSCO® Saved Hours with AI-Driven Insights"](https://www.g2.com/survey_responses/ask-bosco-review-12492716)**

**Rating:** 4.5/5.0 stars

_— Joshua M._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716)

#### What Are G2 Users Discussing About ASK BOSCO®?

- [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for)

### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate ROI Hunter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ROI Hunter?

- **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter)
- **Year Founded:** 2014
- **HQ Location:** Brno, Morava
- **Twitter:** @roihuntercom  
560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Media Analyst
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 36% Medium, 35% Large

#### What Are Recent G2 Reviews of ROI Hunter?

**["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)**

**Rating:** 4.5/5.0 stars

_— Robson S._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839)

**["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)**

**Rating:** 5.0/5.0 stars

_— Camila H._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344)

#### What Are G2 Users Discussing About ROI Hunter?

- [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for)

### [SegmentStream](https://www.g2.com/products/segmentstream/reviews)

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions

**Average Rating:** 4.7/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate SegmentStream?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SegmentStream?

- **Seller:** [SegmentStream](https://www.g2.com/sellers/segmentstream)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @SegmentStream  
502 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c713daddb787db7975497180e1c0611eba5f8b9bb915a91c6e09fe0362e443c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18603659&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Medium, 27% Large

#### What Do G2 Reviewers Say About SegmentStream?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SegmentStream's **helpful support** and quick response times invaluable for optimizing their marketing strategies.
- Users value the **seamless integrations** of SegmentStream, enhancing their data tracking and marketing strategy efficiency.
- Users value the **real-time analytics** of SegmentStream, enabling informed decisions in marketing strategies and budget allocation.
- Users value the **attribution accuracy** of SegmentStream, enabling informed budget allocation for effective marketing campaigns.
- Users value the **clear attribution tracking** of SegmentStream, simplifying budget allocation for marketing campaigns and growth.

##### Cons

- Users have experienced occasional **connection issues** , but the team resolves them quickly, maintaining overall satisfaction.
- Users experience a **steep learning curve** with SegmentStream, though support is available for assistance.
- Users note the **slow loading** times of SegmentStream's interface, which can be a minor inconvenience.
- Users note the **slow performance** of SegmentStream's interface, which can occasionally hinder their experience despite being manageable.
- Users find the **implementation time-consuming** , but acknowledge the benefit for achieving desired results with SegmentStream.

#### What Are Recent G2 Reviews of SegmentStream?

**["A one of a kind attribution, optimisation and budget allocation tool."](https://www.g2.com/survey_responses/segmentstream-review-10720609)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/segmentstream-review-10720609)

**["Backbone for performance marketing"](https://www.g2.com/survey_responses/segmentstream-review-10223117)**

**Rating:** 5.0/5.0 stars

_— Matthew L._

[Read full review](https://www.g2.com/survey_responses/segmentstream-review-10223117)

#### What Are G2 Users Discussing About SegmentStream?

- [What is SegmentStream used for?](https://www.g2.com/discussions/what-is-segmentstream-used-for) - 1 comment

### [Funnel](https://www.g2.com/products/funnel/reviews)

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 3,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise.

**Average Rating:** 4.5/5.0

**Total Reviews:** 163

#### How Do G2 Users Rate Funnel?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Funnel?

- **Seller:** [Funnel](https://www.g2.com/sellers/funnel)
- **Company Website:** funnel.io
- **Year Founded:** 2014
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @funnel\_io  
21 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be633bb1add3e327634f921425b407b96b3be2be7a706ae13341fc8a201d9667&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9397630%2F&secure%5Burl_type%5D=linkedin_company_website)  
402 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 44% Medium

#### What Do G2 Reviewers Say About Funnel?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward reporting across platforms.
- Users appreciate the **extensive integrations** of Funnel, simplifying data connections across various platforms effortlessly.
- Users appreciate the **seamless data integration** of Funnel, enhancing their ability to centralize and visualize performance metrics efficiently.
- Users love the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data across platforms.
- Users appreciate the **numerous connector options** available in Funnel, enhancing integration capabilities across platforms.

##### Cons

- Users note a **steep learning curve** at first, particularly with configuring data sources and understanding the interface.
- Users find investing in Funnel to be **expensive** , especially with additional fees for essential integrations and features.
- Users find **limited connectors** in Funnel hinder scalability and flexibility, complicating the integration process with different platforms.
- Users experience **missing features** , such as limited scalability and unavailable platform dimensions, hindering overall functionality.
- Users experience **slow performance** with Funnel, especially during data processing and connector operations, impacting efficiency.

#### What Are Recent G2 Reviews of Funnel?

**["Great for connecting data sources and visualising with consistent fields"](https://www.g2.com/survey_responses/funnel-review-11973065)**

**Rating:** 4.5/5.0 stars

_— Muhammad Abdullah S._

[Read full review](https://www.g2.com/survey_responses/funnel-review-11973065)

**["Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis"](https://www.g2.com/survey_responses/funnel-review-11977140)**

**Rating:** 5.0/5.0 stars

_— Munavvar M._

[Read full review](https://www.g2.com/survey_responses/funnel-review-11977140)

#### What Are G2 Users Discussing About Funnel?

- [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote
- [What is Funnel used for?](https://www.g2.com/discussions/what-is-funnel-used-for)
- [What is the best funnel builder?](https://www.g2.com/discussions/what-is-the-best-funnel-builder)
- [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment
- [What is the best sales funnel software?](https://www.g2.com/discussions/what-is-the-best-sales-funnel-software)

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 9.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [Exatom](https://www.g2.com/products/exatom/reviews)

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers

**Average Rating:** 4.7/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Exatom?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Exatom?

- **Seller:** [Exatom](https://www.g2.com/sellers/exatom)
- **Year Founded:** 2021
- **HQ Location:** Leuven, BE
- **Twitter:** @Exatom\_io  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a5a26f02d900189c8b47c842af22ab24af8ebc3918cb259377eda5b94848436&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexatom%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive, Marketing and Advertising
- **Company Size:** 48% Medium, 30% Small

#### What Do G2 Reviewers Say About Exatom?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Exatom extremely **helpful** for gaining insights that enhance form efficiency and user engagement.
- Users praise Exatom for its **easy implementation and powerful insights** , enhancing form efficiency and user engagement.
- Users value the **powerful insights** from Exatom, enhancing form efficiency and engagement based on user behavior.
- Users value the **ease of use** of Exatom, facilitating quick integration and efficiency in their workflows.
- Users highlight Exatom's ability to deliver **actionable insights for optimizing lead form conversions** , greatly enhancing customer engagement.

##### Cons

- Users find the **complexity of the dashboard** challenging, requiring time and experience to navigate effectively.
- Users find the **learning curve steep** , especially for first-time users or those unfamiliar with data analysis.
- Users find the **steep learning curve** of Exatom's dashboard challenging, particularly for those less experienced with data analysis.
- Users find the **complex usability** of Exatom challenging, especially when navigating extensive KPIs and intricate forms.
- Users note a **lack of information** clarity in Exatom's dashboard, making it challenging to gather insights efficiently.

#### What Are Recent G2 Reviews of Exatom?

**["Exatom Delivers Data-Driven Insights That Boost Conversions"](https://www.g2.com/survey_responses/exatom-review-12432654)**

**Rating:** 5.0/5.0 stars

_— Oliver P._

[Read full review](https://www.g2.com/survey_responses/exatom-review-12432654)

**["Exatom: Reactivity and Friendliness to Optimize Engagement"](https://www.g2.com/survey_responses/exatom-review-12437168)**

**Rating:** 5.0/5.0 stars

_— Othman R._

[Read full review](https://www.g2.com/survey_responses/exatom-review-12437168)

### [Channel99](https://www.g2.com/products/channel99/reviews)

Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Channel99?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Channel99?

- **Seller:** [Channel99](https://www.g2.com/sellers/channel99)
- **Company Website:** channel99.com
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0815c9f5d637c993c578dc1d5015bfefc3ac5f6e13f57703bf4bfbb464f31e30&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannel-99-inc&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Medium, 22% Large

#### What Do G2 Reviewers Say About Channel99?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust analytics** of Channel99, enhancing visibility into campaign performance and optimizing marketing strategies.
- Users value the **attribution accuracy** of Channel99, effectively linking marketing efforts to revenue and channel effectiveness.
- Users commend the **excellent customer support** of Channel99, enhancing their experience with responsive and knowledgeable assistance.
- Users praise the **clarity in channel effectiveness visualizations** , enabling effective investment optimization for better pipeline results.
- Users value the **effective attribution tracking** of Channel99, enabling clear insights into channel performance and revenue impact.

##### Cons

- Users note a **learning curve** with initial setup, though support makes it manageable and effective over time.
- Users note the **missing features** in Channel99, with some anticipated options still in development and not yet available.
- Users find **difficult learning** curves in Channel99, struggling to digest extensive information and implement features effectively.
- Users find the **lack of some advanced features** disappointing, as they are still in development and not yet available.
- Users find the **lack of information guidance** on using dashboards hinders their ability to extract useful insights.

#### What Are Recent G2 Reviews of Channel99?

**["Intuitive Platform with Fantastic Marketing Insights"](https://www.g2.com/survey_responses/channel99-review-12084287)**

**Rating:** 5.0/5.0 stars

_— Liam A._

[Read full review](https://www.g2.com/survey_responses/channel99-review-12084287)

**["Way beyond just attribution"](https://www.g2.com/survey_responses/channel99-review-11073202)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/channel99-review-11073202)

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [Mode](https://www.g2.com/products/mode-mode/reviews)

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

**Average Rating:** 4.5/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Mode?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mode?

- **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @ModeAnalytics  
6,658 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be0d9aafcf11a5779287e5805d5fa06e4f5684f93b64bb576a5bd9f7cf1adf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3307518%2F&secure%5Burl_type%5D=linkedin_company_website)  
690 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Scientist, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 29% Large

#### What Do G2 Reviewers Say About Mode?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **balance between analytics and self-service exploration** , enhancing visibility and usability across the organization.
- Users value the **customization options** in Mode, enhancing usability for diverse roles and improving feature tracking.
- Users find Mode's **ease of implementation** enhanced by SSO, facilitating organization-wide access and feature tracking.
- Users appreciate the **ease of use** in Mode, benefiting from its clear interface and seamless implementation.
- Users value the **efficiency** of Mode, benefiting from its clear visibility and useful scheduling options for data tracking.

##### Cons

- Users find **complex setup** challenging, especially for less technical individuals needing considerable administrator support for integration.
- Users find **complex usage** challenging, particularly for those less technical, needing significant admin support for integration.
- Users find **on-boarding less technical users** challenging, as it requires significant admin support for data integration.
- Users find **difficult learning** for less technical users, requiring significant admin support for effective onboarding.
- Users find **initial difficulty** onboarding less technical users, requiring admin support for source authentication despite easy integration.

#### What Are Recent G2 Reviews of Mode?

**["Outstanding!"](https://www.g2.com/survey_responses/mode-review-7980594)**

**Rating:** 5.0/5.0 stars

_— Stephan R._

[Read full review](https://www.g2.com/survey_responses/mode-review-7980594)

**["Powerful and Flexible platform for data driven decision making"](https://www.g2.com/survey_responses/mode-review-11476277)**

**Rating:** 4.5/5.0 stars

_— Gopi k._

[Read full review](https://www.g2.com/survey_responses/mode-review-11476277)

### [Cervinodata](https://www.g2.com/products/cervinodata/reviews)

With Cervinodata online agencies and online teams save up to one day per week on data preparation and reporting. Cervinodata brings all your advertising performance data + Google Analytics together in one central database and keeps it up-to-date. Cervinodata promises: 1. No more unexpected interruptions of data delivery. No more incomplete data 2.Fastest response time & problem solving in the market 3. Very easy to use advanced features Teams move to Cervinodata for3 reasons: 1. Move from Google Sheets to a Central database \>\> For bigger volumes, \>\> For more data control \>\> To get more insights across clients, ad platform and country/brand \>\> To get more insights of cross-platform campaign performance versus budget & targets 2. Pay less \>\> Teams move from a fee based on a percentage of ad spent to a fee based on number of synced accounts 3. Get better service & quality \>\> Teams demand great customer support. We offer outstanding customer support and super fast response times. \>\> Teams need accurate, complete data. Our Cervinodata Engine is built for this.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Cervinodata?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Cervinodata?

- **Seller:** [Cervinodata](https://www.g2.com/sellers/cervinodata)
- **Year Founded:** 2009
- **HQ Location:** Rotterdam, Zuid-Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=149c7e7504e7c8f5c9e5cfb2646bcd858a6a390f61c0c4c842a79f71cf5b1b1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcervino-marketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 36% Medium

#### What Are Recent G2 Reviews of Cervinodata?

**["It allows to improve the marketing and sales of the company !!!"](https://www.g2.com/survey_responses/cervinodata-review-4551840)**

**Rating:** 4.5/5.0 stars

_— Chris R._

[Read full review](https://www.g2.com/survey_responses/cervinodata-review-4551840)

**["Perfect service with a human touch"](https://www.g2.com/survey_responses/cervinodata-review-4203374)**

**Rating:** 5.0/5.0 stars

_— Noah Smits f._

[Read full review](https://www.g2.com/survey_responses/cervinodata-review-4203374)

#### What Are G2 Users Discussing About Cervinodata?

- [What is Cervinodata used for?](https://www.g2.com/discussions/what-is-cervinodata-used-for)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Jepto](https://www.g2.com/products/jepto/reviews)

Jepto is a Digital Marketing Intelligence and Automation platform. Get the most from your Marketing data with Machine Learning predictive forecasts of your KPIs and run automated Anomaly detection across your data. Create a range of automation jobs that constantly monitors your data and send alerts via Slack/Email/Zapier when your trigger is met. Track your Local Listings, monitor Advertising spending with smart notifications, budget rollover, and spend predictions. Connect to: Facebook Ads, Google Analytics, Google Ads, Google Search Console, Google My Business, Google Sheets, Microsoft Ads, Bing Places, Apple Business Connect and more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Jepto?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Jepto?

- **Seller:** [Jepto](https://www.g2.com/sellers/jepto)
- **Year Founded:** 2018
- **HQ Location:** Sydney, New South Wales
- **Twitter:** @JeptoApp  
132 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2263734ba97c742dae516b49c69b34cfba604f616d0c53054063b8872c6a77de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13648523%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 85% Small, 11% Medium

#### What Do G2 Reviewers Say About Jepto?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data accuracy** provided by Jepto, enabling easy access to essential insights from Google Maps profiles.
- Users commend Jepto for its **ease of aggregating data** from multiple Google Business Profiles and excellent support.
- Users love the **time-saving capabilities** of Jepto, simplifying data aggregation from multiple Google Business Profiles.
- Users value the **user-friendly data insights** from Jepto, appreciating the ease of accessing information effortlessly.
- Users value the **easy access to data insights** and appreciate the dedicated technical support from Jepto.

#### What Are Recent G2 Reviews of Jepto?

**["Jepto Google Business Profile Connector is great"](https://www.g2.com/survey_responses/jepto-review-10467971)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/jepto-review-10467971)

**["Amazing for managing hundreds of google business profiles"](https://www.g2.com/survey_responses/jepto-review-11663810)**

**Rating:** 5.0/5.0 stars

_— vincent s._

[Read full review](https://www.g2.com/survey_responses/jepto-review-11663810)

#### What Are G2 Users Discussing About Jepto?

- [What is Jepto used for?](https://www.g2.com/discussions/what-is-jepto-used-for)

### [Growth Nirvana](https://www.g2.com/products/growth-nirvana/reviews)

Growth Nirvana is a no code marketing analytics platform that gets you analytics in minutes, not months. Stop waiting on other departments to get you the data you need to make critical business decisions. Take control of the insights that will grow your business.

**Average Rating:** 4.9/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Growth Nirvana?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Growth Nirvana?

- **Seller:** [Growth Nirvana](https://www.g2.com/sellers/growth-nirvana)
- **HQ Location:** California, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb679710050e5d5ae03bbfdd4db8b685ccca1700c1258b2925716212b37c2088&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowth-nirvana%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Small, 31% Medium

#### What Are Recent G2 Reviews of Growth Nirvana?

**["Go-to tool for performance marketers"](https://www.g2.com/survey_responses/growth-nirvana-review-9496435)**

**Rating:** 5.0/5.0 stars

_— Jeevan B._

[Read full review](https://www.g2.com/survey_responses/growth-nirvana-review-9496435)

**["As a marketing consultant this tool really streamlines and levels up my game!"](https://www.g2.com/survey_responses/growth-nirvana-review-9756177)**

**Rating:** 5.0/5.0 stars

_— Jon H._

[Read full review](https://www.g2.com/survey_responses/growth-nirvana-review-9756177)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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