# Best Marketing Analytics Tools - Page 36 ## How Many Marketing Analytics Software Products Does G2 Track? **Total Products under this Category:** 556 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Marketing Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 67,800+ Authentic Reviews - 556+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Analytics Software ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648) Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform) **Sponsored** ### Tracksuit Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T16%3A59%3A15Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159890&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D36&secure%5Btoken%5D=76efe1d6e77ebb8fa7d3df32763a58286ea740838ce9330cb0f88f12227d00d8&secure%5Burl%5D=https%3A%2F%2Fwww.gotracksuit.com&secure%5Burl_type%5D=company_website) ### [Segwise](https://www.g2.com/products/segwise/reviews) Segwise is an AI-powered creative intelligence and ad creative generation platform built for mobile games, DTC brands, subscription apps, and performance marketing agencies. Segwise connects to 15+ networks, MMPs and data sources including Meta, Google, TikTok, Axon, Unity, AppsFlyer, Adjust, and Singular to unify creative and campaign data into one actionable dashboard. Unlike traditional marketing analytics tools, Segwise analyzes performance at the creative-element level. Using its multimodal AI, it automatically tags hooks, CTAs, characters, messaging angles, emotions, audio, visual styles and more, across video, static, and playable ads, then maps them directly to ROAS, CPI, CPA, CTR, retention, and revenue. This enables teams to: • Identify winning creative patterns • Detect creative fatigue early • Reduce wasted ad spend • Accelerate creative testing • Ship winning creatives and Improve ROAS Segwise also supports AI-powered creative generation, allowing teams to produce new ad variations based on proven winning creative patterns and increase creative win rates. If creative drives performance, Segwise provides the intelligence layer to scale it. #### Who Is the Company Behind Segwise? - **Seller:** [Segwise.ai](https://www.g2.com/sellers/segwise-ai) - **Year Founded:** 2023 - **HQ Location:** Lewes, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=512ba9e9709c384a6ec1ef3eedd49dbbc5c312c608d7f7b3be67f88223b5c9f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsegwise-ai&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Server side tracking](https://www.g2.com/products/server-side-tracking/reviews) Metrion tracks visits and conversions and automatically synchronise them with the digital advertising channels. Optimizes marketing spend without painful implementation tracks. All together with e-commerce plugins. #### Who Is the Company Behind Server side tracking? - **Seller:** [Metrion](https://www.g2.com/sellers/metrion) - **Year Founded:** 2025 - **HQ Location:** NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3066577786a65cf3f270150cbab5f86c7352621219f4eade0d599443bd3f67d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetmetrion%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [Server to Server conversions plugin for WordPress](https://www.g2.com/products/server-to-server-conversions-plugin-for-wordpress/reviews) S2S Conversions is a WordPress plugin that tracks purchases and lead form submissions server-side — directly from your WooCommerce store to GA4, Google Ads, Meta CAPI and LinkedIn CAPI. Unlike browser-based tracking, S2S Conversions fires from your server after every completed transaction. Ad blockers can't block it. Payment redirects (like Mollie or iDEAL) can't break it. And because the plugin captures the GA4 session ID and Google Click ID before any redirect happens, every conversion is correctly attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct. Key features: Server-side GA4 tracking via Measurement Protocol (free) Google Ads offline conversion upload with enhanced conversions Meta Conversions API with fbclid capture LinkedIn Conversions API Works with 10 cookie consent tools Supports Contact Form 7, WPForms, Gravity Forms and Elementor Pro Forms Built-in debug log viewer GDPR-ready — data stays on your own server Free forever for GA4. Upgrade to Pro for Google Ads, Meta and LinkedIn. #### Who Is the Company Behind Server to Server conversions plugin for WordPress? - **Seller:** [Thijs Joosten Digital Acquisition](https://www.g2.com/sellers/thijs-joosten-digital-acquisition) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5739947a0cc133e14b9018ae58e9f3441c7f5733926a2dc3b7c2cb80ba719790&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftjda&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [SiO Digital](https://www.g2.com/products/sio-digital/reviews) SiO Digital crafts data-driven growth strategies for B2B and SaaS Providers, using the combined power of customer-centric techniques and Marketing Intelligence. #### Who Is the Company Behind SiO Digital? - **Seller:** [SiO Digital](https://www.g2.com/sellers/sio-digital) - **Year Founded:** 2015 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ef7c69c18ce5d071068aecdf601f19ddfd4c9461baed9eef46088c58be225bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7929801&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [Siyadah AI](https://www.g2.com/products/siyadah-ai/reviews) Siyadah AI is an advanced artificial intelligence platform designed to help businesses achieve exceptional growth and efficiency. Our solutions empower organizations to scale faster, reduce operational costs by up to 70%, and unlock up to 300% business growth. With Siyadah AI, companies can leverage cutting-edge technology to automate processes, enhance decision-making, and gain a competitive edge in their industries. We also offer free demos to help clients experience the value firsthand. #### Who Is the Company Behind Siyadah AI? - **Seller:** [Siyadah AI](https://www.g2.com/sellers/siyadah-ai) - **HQ Location:** Riyadh, SA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8e484dc9be97f32af396c60b9f65768a6f1ba2ff96039b91ffa6b07d02b1876&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsiyadah-ia%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Smart Copilot](https://www.g2.com/products/smart-copilot/reviews) Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution. #### Who Is the Company Behind Smart Copilot? - **Seller:** [Make Me Win](https://www.g2.com/sellers/make-me-win) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [So What Labs](https://www.g2.com/products/so-what-labs/reviews) So What Labs offers a SaaS-based marketing analytics platform tailored to seamlessly connect your marketing data, facilitating easy analysis. It provides actionable insights and recommends strategic marketing interventions. The platform empowers businesses by effortlessly integrating and centralizing their marketing data with a single click. This comprehensive solution combines the capabilities of data engineering, analytics, marketing strategies, and data science into one cohesive application. #### Who Is the Company Behind So What Labs? - **Seller:** [So What Labs](https://www.g2.com/sellers/so-what-labs) - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96a5f36099c4ee50cb7d717700e32faea4f52cf383b47ae3a522f8040e60e9b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsowhatlabs%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [StatTrac Software](https://www.g2.com/products/stattrac-software/reviews) StatTrac was specifically designed to meet the needs of franchise owners. It is a web-based solution for tracking and retrieving reliable, statistical information from multiple units in an accurate, consistent and timely manner. #### Who Is the Company Behind StatTrac Software? - **Seller:** [StatTrac](https://www.g2.com/sellers/stattrac) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [strataQED](https://www.g2.com/products/strataqed/reviews) strataQED is a Marketing Mix Modeling (MMM) platform built for analytics teams that need speed, rigor, and results that hold up under scrutiny. At its core is the Genetic Model Search algorithm testing all viable models and surfaces the best-fit models for each client's specific marketing context. This means teams are guided by AI through the hardest parts of model building and selection. The practical result is compressed time-to-insight. From initial data integration, exploratory models can be live within a couple of hours. Expert time shifts from infrastructure to interpretation — the work that actually drives decisions. strataQED is not a black box. Every methodological choice is visible and can be interrogated, which matters when model outputs need to withstand scrutiny from finance, senior leadership, or external stakeholders. Full visibility into model construction and assumptions is built into the platform by design. Developed by ScanmarQED and in active use since 2006, strataQED serves enterprise brands and media agencies globally, with an operating model that adapts to in-house, hybrid, or fully outsourced analytics teams. Key capabilities: - AI-guided model search: genetic algorithm tests and selects the best-fitting model automatically, reducing setup time from days to hours - Nested modeling: supports hierarchical model structures for complex channel ecosystems where media effects interact - Ridge regression: built-in L2 regularization handles multicollinearity across correlated media channels - Pooled and cross-sectional modeling: model across markets, regions, and brands simultaneously, improving stability and enabling like-for-like comparisons - Full transparency and control: complete visibility into model construction, assumptions, and coefficients — never a black box Desktop-based: runs locally for full data control, no browser dependency, no network-dependent performance Flexible operating model: clients choose fully managed, cooperative, or fully in-house delivery Supported by structured onboarding, a knowledge base, eLearning modules, and ongoing project support from ScanmarQED's global analytics consulting team. #### Who Is the Company Behind strataQED? - **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed) - **Year Founded:** 1995 - **HQ Location:** Houten, Utrecht - **Twitter:** @ScanmarQED 37 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da5862297b994878ff1c20a7e82839414fd20f565b6199d6c13f5502f41d9da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanmarqed%2F&secure%5Burl_type%5D=linkedin_company_website) 52 employees on LinkedIn® ### [stratEDGE](https://www.g2.com/products/stratedge/reviews) a blend of advertising and financial technology that is specifically used to optimize an online campaign's return on digital advertising spend (RODAS) #### Who Is the Company Behind stratEDGE? - **Seller:** [Beerbower Advertising & Marketing](https://www.g2.com/sellers/beerbower-advertising-marketing) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [StunM](https://www.g2.com/products/stunm/reviews) StunM is an AI-powered strategic marketing tool, designed to go beyond traditional CRMs or marketing automation tools by helping enterprises: 1)Automate marketing processes and workflows 2)Integrate fragmented elements of marketing (strategy, planning, execution, and measurement) 3)Enable enterprises to formulate a robust marketing and business strategy, not just campaigns 4)Support with features like target landscaping, audience segmentation, content strategy, messaging, GTM, ROI measurement, sales enablement, and more #### Who Is the Company Behind StunM? - **Seller:** [StunM](https://www.g2.com/sellers/stunm) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5bfa28671cec9c3e6a3462bf87c345af94f1fc7d1db95e6a6f5c2512a49f71f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstunmsocial%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Tactycs](https://www.g2.com/products/tactycs/reviews) A virtual marketing director software that help you stay ahead of the curve. Give Tactycs some basic information about your team, organization, objective, and resources and receive a full marketing plan & continuous marketing calendar. Exactly what platforms you should use and how often to use them. Then get access to a full social media scheduler, AI content, and analytics to continuously improve your marketing performance. Try for free today! #### Who Is the Company Behind Tactycs? - **Seller:** [Tactycs](https://www.g2.com/sellers/tactycs) - **HQ Location:** Waterloo, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8bbd39c25f334ce4bf147d78ab11b0cba873cca73d96e9f651d491a35f48d09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftactycs&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [TEA Software](https://www.g2.com/products/tea-software/reviews) TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance. #### Who Is the Company Behind TEA Software? - **Seller:** [TEA Software](https://www.g2.com/sellers/tea-software) - **Year Founded:** 2011 - **HQ Location:** Staten Island, US - **Twitter:** @TEASoftware 13 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89c3ffa9db90567a785914629deabda1a8ff10a24816b75c5ed0c855979613a2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftea-software&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [Tenovos Glass](https://www.g2.com/products/tenovos-glass/reviews) AI-powered content intelligence platform providing cross-system content visibility, performance insights, and analytics to optimize content impact and business results. #### Who Is the Company Behind Tenovos Glass? - **Seller:** [Tenovos](https://www.g2.com/sellers/tenovos) - **Year Founded:** 2018 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5923a1cf3404d2afe6b89583dabbda51f5ea370f8eae2c72f5a5f436ad5967a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftenovos%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® ### [Tenovos Orchestration - DAM Platform](https://www.g2.com/products/tenovos-orchestration-dam-platform/reviews) Modern, data-first digital asset management (DAM) for enterprise teams—AI-powered enrichment, intelligent search, and workflow automation to organize, govern, and deliver content faster, cutting manual work and improving marketing and content operations end-to-end. #### Who Is the Company Behind Tenovos Orchestration - DAM Platform? - **Seller:** [Tenovos](https://www.g2.com/sellers/tenovos) - **Year Founded:** 2018 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5923a1cf3404d2afe6b89583dabbda51f5ea370f8eae2c72f5a5f436ad5967a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftenovos%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=35#product-list) - [1](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score#product-list) - [2](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=2#product-list) - … - [32](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=32#product-list) - [33](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=33#product-list) - [34](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=34#product-list) - [35](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=35#product-list) - 36 - [37](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=37#product-list) - [38](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=38#product-list) - [Next ›Next ›](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=37#product-list) Spotlight Categories [SEO Tools](https://www.g2.com/categories/seo-tools) [Job Search Sites](https://www.g2.com/categories/job-search-sites) [Contact Center Software](https://www.g2.com/categories/contact-center) [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Analytics Themes](/categories/marketing-analytics/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated April 23, 2026 Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales. Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features. Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data. To qualify for inclusion in the Marketing Analytics category, a product must: - Collect data on marketing campaigns distributed across a variety of media channels - Monitor marketing campaigns and targeted audiences to identify the results - Analyze the results and compile data of marketing campaigns - Integrate with sales, marketing, and other analytics software through which users can source marketing data - Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics Show More