# Best Marketing Analytics Tools - Page 33

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T13%3A34%3A19Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D33&secure%5Btoken%5D=d686c79c9f9db138448802d26f100e8f76a52ac20ed08dc684e1a4ce3e6a4ccf&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [Nielsen Brand Lift](https://www.g2.com/products/nielsen-brand-lift/reviews)

Nielsen Brand Lift is a comprehensive solution designed to measure and optimize the impact of brand marketing campaigns across various media platforms. By assessing not only what audiences see but also how they feel, it provides a holistic view of a campaign's effectiveness. This enables marketers to understand and enhance their brand's resonance in a data-driven and emotionally connected media landscape. Key Features and Functionality: - Cross-Platform Measurement: Offers standardized brand lift metrics across different platforms, audiences, ad formats, and creatives, allowing for consistent evaluation and optimization of marketing strategies. - Trusted Data and Methodologies: Utilizes Nielsen's extensive experience in brand solutions to deliver reliable and high-quality insights, ensuring accuracy regardless of campaign complexity. - Actionable Insights: Provides strategic, full-funnel insights that empower brands to make informed decisions, enhancing transparency and confidence in marketing investments. - Upper-Funnel Performance Evaluation: Tracks key performance indicators such as brand awareness, favorability, and purchase intent, while also assessing influencer effectiveness, creative impact, sentiment, and content alignment to gauge the overall influence of advertising on consumer perceptions. - Privacy-Focused Surveys: Employs opt-in, privacy-first survey methodologies to ensure data integrity and unbiased insights, fostering trust with audiences and supporting smarter investment decisions. - Benchmarking Capabilities: Allows comparison of campaign results against a vast database of historical, cross-category Nielsen benchmarks, enabling brands to evaluate performance relative to industry peers and previous campaigns for continuous improvement. Primary Value and User Solutions: Nielsen Brand Lift empowers marketers to unlock the full potential of their brand by providing a complete picture of campaign impact across all media. It addresses the challenge of understanding both the reach and emotional resonance of marketing efforts, enabling brands to measure not just exposure but also audience sentiment. By delivering standardized, accurate, and actionable insights, it helps brands optimize their marketing strategies, enhance brand perception, and drive demand effectively. The solution's emphasis on privacy and data integrity ensures that brands can make informed decisions with confidence, ultimately leading to real and measurable growth.

#### Who Is the Company Behind Nielsen Brand Lift?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Commspoint](https://www.g2.com/products/nielsen-commspoint/reviews)

Nielsen Commspoint is a comprehensive media planning solution designed to help marketers understand consumer purchase behaviors and optimize their media strategies. By offering detailed insights into the consumer journey and media channel effectiveness, Commspoint enables brands to deliver targeted messages to the right audience at the right time, enhancing campaign impact and driving sales. Key Features and Functionality: - Commspoint Journey: Provides in-depth analysis of over 15,000 consumer purchase journeys across more than 30 categories, offering valuable insights into decision-making processes. - Commspoint Influence: Evaluates the effectiveness of various media channels, assisting brands in strategically aligning their budgets with communication objectives to effectively influence target audiences. - Cross-Media Optimization: Supports planning across 70+ media channels, both traditional and non-traditional, ensuring comprehensive coverage and reach. - Consumer Insights: Helps identify optimal media mixes based on unique brand communication goals, facilitating precise targeting and messaging. Primary Value and User Solutions: Nielsen Commspoint addresses the complexities of modern consumer behavior by providing actionable insights into the path to purchase and media channel performance. This empowers marketers to craft data-driven strategies, optimize media investments, and execute impactful campaigns that resonate with their target audiences, ultimately driving business growth and enhancing return on investment.

#### Who Is the Company Behind Nielsen Commspoint?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Digital Content Ratings](https://www.g2.com/products/nielsen-digital-content-ratings/reviews)

Nielsen Digital Content Ratings is a comprehensive measurement solution that provides daily insights into digital content consumption across various platforms, including desktop, mobile, and connected devices. It offers program and episode-level video ratings, as well as static content ratings for web pages and app sections, enabling publishers, agencies, and advertisers to understand their total digital reach and audience engagement. Key Features and Functionality: - Cross-Platform Measurement: Captures content consumption data across all major digital platforms, providing a holistic view of audience behavior. - Detailed Demographics: Incorporates high-quality demographic data from leading providers, offering a robust understanding of content consumers. - Custom Reporting: Offers customizable reporting capabilities to aggregate digital reach, audience size, and time spent across platforms. - Comparable Metrics: Provides metrics that are fully comparable to traditional TV ratings, facilitating a unified view of content performance. Primary Value and User Solutions: Nielsen Digital Content Ratings addresses the industry's need for consistent and comprehensive measurement in the fragmented digital landscape. By delivering comparable metrics across platforms, it enables media sellers to effectively monetize their inventory, reduces ad waste, and drives revenue growth. For media buyers, it offers clear insights into consumption trends, allowing for informed purchasing decisions and improved advertising outcomes.

#### Who Is the Company Behind Nielsen Digital Content Ratings?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen International Linear TV](https://www.g2.com/products/nielsen-international-linear-tv/reviews)

Nielsen's International Linear TV measurement provides comprehensive audience insights across more than 30 global markets. Utilizing representative panels and advanced big data technology, it delivers accurate data that empowers media buyers to optimize their investments and enables sellers to fully realize the value of their inventory. This trusted measurement system supports strategic decisions in programming, advertising sales, and content distribution, ensuring stakeholders can plan, price, and negotiate with confidence throughout the television ecosystem. Key Features and Functionality: - Audience Insights: Offers detailed information on viewer demographics, viewing habits, and content preferences, helping advertisers identify optimal platforms and time slots. - Precision Planning: Facilitates informed media investment decisions by providing reliable data for campaign planning, frequency optimization, budget allocation, and performance evaluation. - Person-Level Measurement: Goes beyond device or household metrics to identify individual viewers, crucial for targeted advertising and personalized content strategies. - Advanced Technology: Employs proprietary technologies like audio watermarks, fingerprints, and people meters to ensure accurate measurement across live, time-shifted, and non-traditional viewing environments. Primary Value and User Solutions: Nielsen's International Linear TV measurement addresses the need for precise and reliable audience data in a rapidly evolving media landscape. By providing in-depth insights into viewer behavior and preferences, it enables media buyers to optimize their advertising strategies and investments. Simultaneously, it assists content creators and distributors in understanding audience engagement, allowing for more effective programming and distribution decisions. This comprehensive measurement system ensures that all stakeholders in the television industry can make data-driven decisions to enhance their reach and impact.

#### Who Is the Company Behind Nielsen International Linear TV?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Media Impact](https://www.g2.com/products/nielsen-media-impact/reviews)

Nielsen Media Impact is a comprehensive cross-media planning solution designed to help advertisers, agencies, and media owners optimize their media strategies across various platforms, including TV, connected TV (CTV), digital, and audio. By leveraging granular consumer data, it enables users to simulate strategies, optimize budgets, and improve reach and frequency, ensuring that every impression delivers stronger results and every campaign drives higher return on investment (ROI). Key Features and Functionality: - Cross-Platform Media Planning: Facilitates the creation and analysis of media plans across multiple channels, allowing for the comparison of various scenarios and budget allocations to maximize cross-media planning effectiveness. - Advanced Audience Insights: Provides detailed audience engagement metrics, including incremental reach and time-spent data, to identify where target consumers are most active, aiding in smarter media decisions. - Scenario Simulation and Optimization: Enables users to simulate different media strategies, adjust reach and frequency, and reallocate budgets to ensure optimal campaign performance. - Integration of Streaming Data: Incorporates streaming consumption data from connected TV sets, offering a more holistic view of cross-platform media planning and allowing for better understanding of the full audience reach across TV, digital, radio, print, out-of-home, and streaming channels. Primary Value and User Solutions: Nielsen Media Impact addresses the complexities of modern media consumption by providing a unified platform for cross-media planning. It empowers users to make data-driven decisions, optimize media mixes, and achieve efficient audience targeting. By offering insights into audience behavior and media consumption patterns, it helps in identifying the most effective channels and strategies, ultimately enhancing campaign effectiveness and maximizing ROI.

#### Who Is the Company Behind Nielsen Media Impact?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Podcast Solutions](https://www.g2.com/products/nielsen-podcast-solutions/reviews)

Nielsen Podcast Solutions is a comprehensive suite of tools designed to help marketers, content creators, and media owners understand and engage with podcast audiences effectively. As podcast consumption and advertising revenue continue to rise, these solutions provide critical insights into listener behaviors, enabling users to reach the right consumers and drive return on investment (ROI). Key Features and Functionality: - Discover: Offers descriptive metadata to enhance searchability, discovery, and recommendations for podcast content. - Plan: Assists in connecting brands with specific podcast programs and genres, facilitating targeted advertising strategies. - Activate: Utilizes cross-device data to create addressable audience segments, optimizing promotional efforts for advertisers. - Optimize: Measures the impact of ad exposure on brand health metrics, allowing for continuous improvement of advertising campaigns. Primary Value and User Solutions: Nielsen Podcast Solutions addresses the growing need for sophisticated tools to navigate the expanding podcast market. By providing a framework that spans from discovery to optimization, it empowers users to: - Gain a holistic understanding of podcast listener behaviors. - Effectively plan and execute targeted advertising campaigns. - Optimize media plans by specific podcast networks, genres, and top programs. This comprehensive approach ensures that advertisers can create their plans with confidence, leveraging data-driven insights to maximize the effectiveness of their campaigns.

#### Who Is the Company Behind Nielsen Podcast Solutions?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Sales Lift](https://www.g2.com/products/nielsen-sales-lift/reviews)

Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to assess the true cause-and-effect relationship between advertising efforts and sales outcomes. - Cross-Media Analysis: Evaluates campaign effectiveness across multiple platforms, including digital, linear TV, connected TV (CTV), and retail media, offering a holistic view of performance. - Granular Precision: Utilizes Nielsen's extensive media consumption data and rigorous methodologies to link ad exposure with verified online and offline purchase data, ensuring high-confidence insights. - Actionable Insights: Provides always-on dashboards, AI integrations, and intuitive reporting tools to facilitate rapid activation of smarter media strategies. Primary Value and User Solutions: Nielsen Sales Lift empowers marketers to: - Prove Campaign Effectiveness: Demonstrate the tangible impact of advertising efforts on sales, validating the true ROI of campaigns across all channels. - Optimize Media Strategies: Identify which campaigns, channels, and audiences are delivering real results, allowing for the elimination of waste and reinforcement of successful tactics. - Drive Revenue Growth: Transform insights into outcomes by optimizing for sales rather than clicks, ensuring more efficient use of advertising budgets and enhanced revenue generation. By providing a clear and quantifiable link between advertising spend and sales performance, Nielsen Sales Lift enables marketers to make informed decisions that enhance the effectiveness of their campaigns and contribute to overall business growth.

#### Who Is the Company Behind Nielsen Sales Lift?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Streaming Measurement](https://www.g2.com/products/nielsen-streaming-measurement/reviews)

Nielsen Streaming Measurement provides comprehensive insights into streaming audiences, enabling content creators, distributors, and advertisers to understand consumer viewing behaviors across various platforms. By analyzing performance metrics from streaming services down to specific programs, Nielsen's solutions inform programming, content distribution, and advertising strategies, ensuring optimal engagement and return on investment. Key Features and Functionality: - Performance by Streaming Service: Offers a macro view of consumer engagement with streaming platforms, detailing what content is streamed, viewing durations, devices used (such as smart TVs, connected devices, and video game consoles), and the streaming source applications. - Streaming Program Measurement: Provides measurement of programs and episodes viewed through top streaming platforms, enabling the development of comprehensive audience profiles for both linear and connected TV (CTV) devices. - CTV Advertising Optimization: Delivers real-time CTV advertising personalization by predicting the most likely viewers on the CTV screen, facilitating more relevant advertisements. - Cross-Platform & Intraplatform Insights: Covers in-home video streaming on mobile, computer devices, and TV screens to provide a holistic view of engagement across different devices. Additionally, it offers detailed insights into ad-supported versus non-ad-supported subscription tiers across major Streaming Video on Demand (SVOD) providers. - Comprehensive Viewer Data: Provides detailed, person-level insights into streaming viewership across various platforms, allowing for analysis of time periods and program/episode data broken out by app. Primary Value and User Solutions: Nielsen Streaming Measurement empowers stakeholders in the streaming ecosystem by offering accurate, data-driven insights into audience behaviors and content performance. This enables content creators to tailor programming to viewer preferences, distributors to optimize content delivery strategies, and advertisers to enhance targeting and personalization efforts. By leveraging Nielsen's robust methodologies and extensive data coverage, users can make informed decisions that maximize engagement, reach, and return on investment in the dynamic streaming landscape.

#### Who Is the Company Behind Nielsen Streaming Measurement?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen U.S. National/Local TV Measurement](https://www.g2.com/products/nielsen-u-s-national-local-tv-measurement/reviews)

Nielsen's U.S. National and Local TV Measurement solutions provide comprehensive insights into television viewership across the United States. By integrating data from 45 million households and 75 million devices, including cable and satellite set-top boxes and smart TVs, Nielsen delivers accurate metrics on audience engagement. This extensive coverage enables media buyers and sellers to understand who is watching TV, what content they are consuming, and how often they tune in, facilitating informed decisions in the dynamic media landscape. Key Features and Functionality: - Extensive Data Integration: Combines high-quality panel data with big data from various devices to provide a holistic view of TV viewership. - Comprehensive Coverage: Measures audience engagement across 210 local designated market areas (DMAs), capturing viewing habits in diverse regions. - Inclusive Metrics: Accounts for co-viewing scenarios and reflects how audiences gather to watch linear TV, whether live, recorded via DVR, or on-demand. - Diverse Viewing Platforms: Identifies viewing that occurs in and out of the home, as well as over-the-air, streaming, and over-the-top (OTT) platforms. - Granular Audience Insights: Provides person-level metrics that represent multicultural communities, inclusive of age, gender, race, ethnicity, income, and presence of children. Primary Value and User Solutions: Nielsen's measurement solutions empower media buyers and sellers to transact with confidence by offering reliable data on audience engagement. Media buyers can efficiently allocate their budgets, ensuring advertising messages reach the right consumers at the right time. Media sellers can effectively price and manage inventory, showcasing their capacity to reach incremental audiences and helping advertisers amplify their brand. By eliminating guesswork with gold-standard data, Nielsen enables informed decisions and drives meaningful results in the complex TV ecosystem.

#### Who Is the Company Behind Nielsen U.S. National/Local TV Measurement?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nítida](https://www.g2.com/products/nitida/reviews)

Nítida is a Data & AI platform built for B2B growth teams that rely on lead generation to drive revenue. Most marketing and sales teams operate with fragmented data — ads in one tool, CRM in another, analytics somewhere else. The result is conflicting metrics, slow decisions, and no clear picture of what's actually working. Nítida solves this by consolidating all your marketing and sales data into a single, reliable system. We normalize and centralize data from your ad platforms, CRM, and analytics tools — so your team always works from the same numbers. But we don't stop at reporting. Our AI analyzes audience behavior to uncover the why behind conversions, automatically surfacing creative insights and actionable recommendations without requiring a data team. Key capabilities: Data unification — Connect your CRM, paid media, and sales tools into one source of truth Automated dashboards — KPIs and reports updated daily, no manual exports AI audience analysis — Understand what your audiences do and why they convert Metric standardization — Align marketing and sales on the same definitions so decisions are fast and confident Strategic data consulting — Data maturity diagnosis, KPI design, and semantic methodology Nítida is designed for companies that want to make growth decisions in minutes, not days — without needing a technical team to get there.

#### Who Is the Company Behind Nítida?

- **Seller:** [Nitida](https://www.g2.com/sellers/nitida)
- **Year Founded:** 2025
- **HQ Location:** Rio de Janeiro, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebfdb73b6d0edba2be025bf6c720d1da73032a48f8a7f4e66a5c0130580e5010&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnitida-research%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Octoix](https://www.g2.com/products/octoix/reviews)

Octoix: All Your Ad Campaign Data, One Simple Hub Tired of jumping between ad platforms, spreadsheets, and reporting tools to figure out what’s working? So were we. That’s why we built Octoix - a centralized analytics solution that combines all your advertising data in one easy-to-use dashboard. Octoix connects your ad accounts (Google Ads, Meta, LinkedIn, and more) in minutes, giving you a single source of truth for performance tracking, comparison, and optimization. No coding. No switching tabs. No messy exports. Why users love Octoix: No-code setup - Get started in minutes. Just connect your accounts and go. Clear visual reporting - Instantly see what’s performing and where you can improve. Cross-platform comparisons - Compare ROAS, CPC, conversions, and more across all your campaigns. Designed for productivity - Built for marketers who need fast, actionable insights - not just pretty graphs. A free trial is available. Try it risk-free and see if it fits your workflow. Whether you're a freelance marketer, part of a lean startup team, or working at a full-service agency, Octoix simplifies your ad reporting process and gives you the clarity you need to make smarter decisions, faster. 🤖 AI Expert slashes waste and boosts ROAS. 📄 Create custom PDF reports instantly. 💡 Try it free now! 🔥 Only 49€ (was 120€) – act fast! We created Octoix for ourselves - and for every digital advertiser who’s tired of data chaos. Give it a try. Your future self will thank you. – The Octoix Team! 🐙

#### Who Is the Company Behind Octoix?

- **Seller:** [Octoix](https://www.g2.com/sellers/octoix)
- **Year Founded:** 2025
- **HQ Location:** Tarragona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=577e45710f4fc2174075fc008f050e1a5bfeb3b8a3f1035c8bc5895e17aae0b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foctoix-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Odins.ai](https://www.g2.com/products/odins-ai/reviews)

A Marketing Saas Odins structures all your marketing data—both online and offline—into a single, easy-to-access source. This data can then feed directly into your internal systems or data warehouses, saving time and cost, and ensuring a continuous data flow for modeling and preparing for AI.

#### Who Is the Company Behind Odins.ai?

- **Seller:** [Odins.ai](https://www.g2.com/sellers/odins-ai)
- **Year Founded:** 2023
- **HQ Location:** Oslo, NO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17baf968a12996ef926b5636c0853a60e8ab4c81bddc808d0952a870797e3f18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fodinsai&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Odyssey Attribution](https://www.g2.com/products/odyssey-attribution/reviews)

Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc. All we need to get started is Google Analytics, setup is done in 2 minutes.

#### Who Is the Company Behind Odyssey Attribution?

- **Seller:** [Odyssey](https://www.g2.com/sellers/odyssey)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Onehashlink](https://www.g2.com/products/onehashlink/reviews)

Marketers, Ad Agencies, Startups, Founders, Affiliates & Product Managers, if you want to measure performance of all your online & offline marketing campaign in one dashboard, then we provide one unique link to use in your campaign to view and track their engagement across all different OS, Platforms & screens. Try now - Onehashlink

#### Who Is the Company Behind Onehashlink?

- **Seller:** [Onehashlink](https://www.g2.com/sellers/onehashlink)
- **Year Founded:** 2015
- **HQ Location:** chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be38259b84481d36f30d3b41e3aab208e7fc31ad183d9b39dd307a54d3e519b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshortfundly&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Oppizi](https://www.g2.com/products/oppizi/reviews)

Oppizi is the leading Martech platform that enables data-driven offline marketing campaigns. On top of the logistics and distribution services, Oppizi has developed a technology that tracks, scales and optimizes highly targeted flyer campaigns and provides full transparency across all types of offline marketing such as Street Flyering, Brand Activations or Direct Mailing.

#### Who Is the Company Behind Oppizi?

- **Seller:** [Oppizi](https://www.g2.com/sellers/oppizi)
- **Year Founded:** 2014
- **HQ Location:** New York City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eef49cdada96c9db6bd2c114d89b9ab9e77eab415e934fd47bfcf25f625b21db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foppizi%2F&secure%5Burl_type%5D=linkedin_company_website)  
321 employees on LinkedIn®

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- 33
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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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