# Best Marketing Analytics Tools - Page 27

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### AWS Glue

AWS Glue is a serverless data integration service that makes it easier for analytics users to discover, prepare, move, and integrate data from multiple sources for analytics, machine learning, and application develop-ment. You can discover and connect to 70+ diverse data sources, manage your data in a centralized data catalog, and visually create, run, and monitor ETL pipelines to load data into your data lakes. You can im-mediately search and query catalogued data using Amazon Athena, Amazon EMR, and Amazon Redshift Spectrum.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T11%3A21%3A16Z&secure%5Bdisplayable_resource_id%5D=2838&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=40849&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40849&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D27&secure%5Btoken%5D=d124bfe105248fa5a5eacb6c7e7e042c738bc7148743d14dffebbb739d9cb2ee&secure%5Burl%5D=https%3A%2F%2Faws.amazon.com%2Fglue%2F%3Ftrk%3D5f10e0f2-36c8-4421-b616-5578db3fe15e%26sc_channel%3Ddisplay%2Bads&secure%5Burl_type%5D=custom_url)

### [CustomerLabs Marketing Insights](https://www.g2.com/products/customerlabs-marketing-insights/reviews)

CustomerLabs Marketing Insights helps marketers who aspire to make data-driven decisions but don’t have access to data analysts.

#### Who Is the Company Behind CustomerLabs Marketing Insights?

- **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs)
- **Year Founded:** 2013
- **HQ Location:** Willington, US
- **Twitter:** @customerlabsco  
342 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e24917c57d9f9d86cca8ac8f90d0c77874ca55ffbbb946e4fa647f46f70a7af5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2828395&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [Darwin CX](https://www.g2.com/products/darwin-cx/reviews)

Darwin CX is a comprehensive SaaS platform designed to empower subscription-based businesses, including publishers, membership organizations, and media companies, by streamlining the management of their subscription lifecycles. With over seven years of migration experience and more than 175 successful client onboardings, Darwin CX specializes in facilitating the transition from traditional print models to dynamic digital platforms. The platform offers an integrated suite of tools and services that enhance subscriber engagement, optimize operations, and drive revenue growth. Key Features and Functionality: - Web & Mobile Engagement: Tools to enhance user interaction across digital platforms. - Business Intelligence & Data Analytics: Comprehensive analytics for informed decision-making. - Membership & Magazine Management: Efficient management of subscription services. - Contact Center: Support services to maintain customer relationships. - Fulfillment Services: Handling of subscription deliveries and logistics. Primary Value and Solutions Provided: Darwin CX addresses the challenges faced by subscription-based businesses in managing and monetizing their audiences. By offering a unified platform that integrates both online and offline solutions, it minimizes operational complexities and maximizes results. Clients benefit from real-time subscriber insights, personalized customer experiences, and streamlined workflows, leading to increased engagement, higher retention rates, and sustainable growth.

#### Who Is the Company Behind Darwin CX?

- **Seller:** [Darwin CX](https://www.g2.com/sellers/darwin-cx)
- **Year Founded:** 2018
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6536c606ceef90f6d1777b9e3e1cbac682cff8792e88567fe7848d5cfa5d5e97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdarwin-cx&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

### [dashflow](https://www.g2.com/products/dashflow/reviews)

Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying and harmonizing marketing data across all major paid and organic channels, Dashflow empowers businesses to integrate their web and CRM data seamlessly. The platform automates marketing governance, providing actionable insights that drive smarter decision-making and maximize return on investment (ROI). With Dashflow, businesses can optimize their marketing activities, ensuring efficiency and effectiveness at every stage of the customer journey.

#### Who Is the Company Behind dashflow?

- **Seller:** [dashflow](https://www.g2.com/sellers/dashflow)
- **Year Founded:** 2025
- **HQ Location:** Zurich, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a1a0c70919c40142345c120e87c1d8787e470f4bad06a586ea537a67bebb49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashflow-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Datahash](https://www.g2.com/products/datahash/reviews)

Datahash is specialized in data-driven solutions, focusing on leveraging first-party data and advanced integrations to enhance marketing campaigns and business strategies. We aim to improve lead quality, return on ad spend (ROAS), and overall campaign effectiveness by utilizing innovative, privacy-compliant data strategies and seamless integrations. Our suite of Conversion APIs helps businesses navigate the complexities of modern data privacy regulations and seamlessly optimize customer interactions across various touchpoints. Solutions 1. Leads Conversion API Our Leads Conversion API enables businesses to connect their CRM systems directly with advertising platforms, ensuring that lead events are accurately tracked and optimized. This integration helps in enhancing lead quality and driving higher conversion rates. 2. Website Conversion API The Website Conversion API offers robust server-to-server tracking for web events, allowing businesses to capture and utilize first-party data for more effective marketing campaigns. This solution ensures that all customer interactions on the website are precisely measured and attributed. 3. Conversion API for CRM With the Conversion API for CRM, businesses can synchronize their CRM data with ad platforms to gain deeper insights into customer journeys. This integration facilitates the creation of targeted marketing strategies based on real-time customer data. 4. Offline Conversion API The Offline Conversion API bridges the gap between online and offline customer interactions by enabling businesses to track and report offline conversions. This ensures a holistic view of customer behavior and enhances the accuracy of marketing attribution. 5. Custom Audience Empower your campaigns with highly specific audience segments based on detailed criteria, such as demographics, user behavior, and action points, for more targeted marketing.

#### Who Is the Company Behind Datahash?

- **Seller:** [Datahash](https://www.g2.com/sellers/datahash)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9bdce282c011760d1765e48c064cfdbcfafdc1a432abc78eedb3772b3782c83&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatahash%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Datahive360](https://www.g2.com/products/datahive360/reviews)

Datahive360 enables you to automatically collect, merge and unify data from every advertising, analytics, CRM and any other data source, effortlessly. Discover how our zero-code approach to multisource data management & reporting helps you get actionable insights. All without writing a single line of code, saving you valuable time while eliminating IT dependancy.

#### Who Is the Company Behind Datahive360?

- **Seller:** [Datahive B.V.](https://www.g2.com/sellers/datahive-b-v)
- **Year Founded:** 2021
- **HQ Location:** Almere, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aca99d1a8e5980c3ba70cbdf6a8de2d631c23f4c836a8fe33b261460da9d12d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatahive360&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Datajoin](https://www.g2.com/products/datajoin/reviews)

Datajoin is a SaaS platform designed to help B2B marketers seamlessly integrate their marketing technology stacks through proprietary 'Micro Integrations.' By connecting leading web analytics tools like Google Analytics and Adobe Analytics with CRM systems such as Salesforce, Datajoin provides a unified view of the customer journey. This integration enables marketing and sales teams to bridge data silos, leading to more informed decision-making and optimized marketing strategies. Key Features and Functionality: - Micro Integrations: Datajoin's unique, no-code integrations synchronize customer data between various marketing applications without the need for engineering resources, facilitating quick and efficient data consolidation. - Comprehensive Data Modeling: The platform expertly structures and organizes data from multiple sources, ensuring it's ready for downstream analysis and applications, thereby providing a scalable, high-quality data foundation. - Extensive Integrations: Datajoin supports integration with top web analytics and CRM platforms, including Google Analytics, Adobe Analytics, and Salesforce, enabling a cohesive marketing technology ecosystem. Primary Value and User Solutions: Datajoin addresses the common challenge of fragmented marketing technology stacks by providing seamless integrations that unify disparate data sources. This unification empowers marketing and sales teams with actionable insights, leading to improved customer targeting, enhanced campaign performance, and a more streamlined customer journey. By eliminating the need for extensive engineering resources and reducing integration timelines from months to days, Datajoin significantly enhances operational efficiency and marketing effectiveness.

#### Who Is the Company Behind Datajoin?

- **Seller:** [Datajoin](https://www.g2.com/sellers/datajoin)
- **Year Founded:** 2017
- **HQ Location:** Salt Lake City, Utah, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff5eca26779b08b48782385141397dc7c00a0f31021f1fd50d7850fda2e3129d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffullcast-com&secure%5Burl_type%5D=linkedin_company_website)  
139 employees on LinkedIn®

### [DeepFlux](https://www.g2.com/products/deepflux/reviews)

We provide the fastest integration methodology and least involvement from the client side in technical procedures while integrating.

#### Who Is the Company Behind DeepFlux?

- **Seller:** [DeepFlux](https://www.g2.com/sellers/deepflux)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DiGGrowth](https://www.g2.com/products/diggrowth/reviews)

DiGGrowth is one of the leading analytics and attribution platforms widely used by CMOs, Marketers, Performance Marketers, and other marketing professionals. It is specifically designed to help marketers make data-driven decisions and strategies that will yield the desired results and numbers. This AI-driven, no-code analytics platform dives deep into marketing metrics to make calculative predictions and solve issues related to data integrity and hygiene. The accuracy of DiGGrowth’s analytics features makes revenue tracking easy and accessible for marketers and allows them to pipeline their marketing expenditures effectively. Moreover, it extracts and combines customer data from various sources to offer a comprehensive insight into the customers’ behavior, preferences, pain points, and more. This insightful analytics allows marketers to make their efforts more precise and targeted towards the needs of their customer base. DiGGrowth’s out-of-the-box reporting and ML-driven attribution help marketers make the right decisions regarding the budgets, expenses, and revenue generation capability of their marketing endeavors. It allows the marketing head to have a comprehensive view of the marketing campaigns, their efficacy, ROI, KPIs and all the other aspects requisite for impactful marketing. Data integration and visualization are other highly advantageous features that DiGGrowth offers, and they enhance the quality, accuracy, and predictability of results obtained after thorough data analysis. It consolidates data from across various platforms like CRM, website analytics, and marketing attribution platforms almost instantly and saves a lot of time spent on data integration and analysis. The consistent data quality offered by DiGGrowth has made it popular among CMOs. It enables them to have custom dashboards that specifically cater to and represent the performance of their marketing efforts. It also provides a sweeping view of the customer journey, highlights the touchpoints leading to conversion, and streamlines predictive lead scoring for marketers. All in all, DiGGrowth is a one-stop inclusive platform that caters to the diverse needs of marketing professionals and CMOs and helps them manage their marketing as well as analytical operations with considerably enhanced ease and efficiency.

#### Who Is the Company Behind DiGGrowth?

- **Seller:** [DiGGrowth](https://www.g2.com/sellers/diggrowth)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=539c4266c1f30b79f76568827e4ff79a5cb04d37b25b6e71ec1393874d75ef8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdiggrowth&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Digital Manager Guru](https://www.g2.com/products/digital-manager-guru/reviews)

Stop losing sales to friction and fees. Start managing your revenue like a Guru. Digital Manager Guru is the operating system for digital creators, SaaS founders, and event organizers who have outgrown basic tools. We replace fragmented software stacks with a single, powerful platform designed to maximize Lifetime Value (LTV) and operational efficiency. Unlike other platforms that tax your growth, Digital Manager Guru operates on a transparent, fixed-fee model with Zero Transaction Fees. Key Capabilities: High-Conversion Checkout: Eliminate cart abandonment with optimized checkout pages that load fast and convert. Implement one-click upsells and order bumps without needing a developer. Subscription Management & Recurring Billing: Automate your entire subscriber lifecycle. From recurring revenue management to dunning (payment recovery), we handle the complexity so you can focus on retention. Marketing Attribution & Analytics: Stop guessing your ROI. Our integrated analytics dashboard connects every sale to its traffic source, giving you crystal-clear data on campaign performance and sales results. \* Event Ticketing: Manage registrations and ticket sales for online or in-person events directly within the platform. \* Unified Operations: Integrate your payment gateways, e-commerce data, and marketing tools in one place to simplify daily management. Whether you are a solopreneur validating a product or a consolidated company processing high volumes, our platform scales with your ambition. No coding required.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Digital Manager Guru?

- **Seller:** [Margem Inquestionável](https://www.g2.com/sellers/margem-inquestionavel)
- **Year Founded:** 2017
- **HQ Location:** Santarém, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de447999cd89aa1b267de86d629e2175c935e07542bb1198a63913b27b643700&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigitalmanagerguru&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Digital Manager Guru?

**["Complete and user-friendly system"](https://www.g2.com/survey_responses/digital-manager-guru-review-11681178)**

**Rating:** 5.0/5.0 stars

_— Sérgio Vilaça e._

[Read full review](https://www.g2.com/survey_responses/digital-manager-guru-review-11681178)

### [DigitalPilot](https://www.g2.com/products/digitalpilot/reviews)

DigitalPilot is an attribution platform for B2B SMBs running paid campaigns. It identifies which companies visit your site from which ads, so you can see exactly which campaigns drive qualified leads.

#### Who Is the Company Behind DigitalPilot?

- **Seller:** [DigitalPilot](https://www.g2.com/sellers/digitalpilot)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e1d97e53a5a2dcb8096945370dd0c2c4cb7daedaee48d4fc9c247da692d92a16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigitalpilot-app&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Doceree Perform](https://www.g2.com/products/doceree-perform/reviews)

Monitor, attribute & compare campaign performance outcomes.

#### Who Is the Company Behind Doceree Perform?

- **Seller:** [Doceree](https://www.g2.com/sellers/doceree)
- **Year Founded:** 2020
- **HQ Location:** Parsippany, New Jersey, United States
- **Twitter:** @doceree  
118 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e37a4ebaa1aa370cb0f8e8abfe74bd85f57794565e1a70f22a0534a5021ce318&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoceree%2F&secure%5Burl_type%5D=linkedin_company_website)  
211 employees on LinkedIn®

### [DV Publisher Suite](https://www.g2.com/products/dv-publisher-suite/reviews)

DV Publisher Suite provides the measurement, insights and tools you need to improve ad delivery, inventory quality and revenue performance in one place.

#### Who Is the Company Behind DV Publisher Suite?

- **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @doubleverify  
6,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,334 employees on LinkedIn®
- **Ownership:** NYSE: DV

### [Eliott](https://www.g2.com/products/eliott/reviews)

Eliott is an AI-powered marketing copilot that connects to your existing tools — Google Ads, Meta Ads, Google Analytics, Shopify, HubSpot, and more — and lets you query your data using natural language. Instead of switching between dashboards or building complex reports, simply ask Eliott a question like "What was my ROAS on Meta last week?" and get an instant, accurate answer with visualizations. Eliott helps marketers, growth teams, and agencies make faster, data-driven decisions by turning scattered marketing data into clear, actionable insights — no SQL, no spreadsheets, no hassle.

#### Who Is the Company Behind Eliott?

- **Seller:** [Eliott](https://www.g2.com/sellers/eliott)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce94d4442ecd2fa6cdd119ad98793ca4cad5c104d069bd4c35793da9114f9293&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskeliott%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Experian App Library Micromarketer (UK)](https://www.g2.com/products/experian-app-library-micromarketer-uk/reviews)

Experian's App Library Micromarketer is a comprehensive desktop software application designed to provide businesses with in-depth customer and location insights. It enables users to generate detailed profiles, conduct spatial analyses, and visualize data through advanced mapping tools. By integrating Experian's demographic data, organizations can make informed decisions regarding marketing strategies, site selection, and resource allocation. Key Features and Functionality: - Customer and Location Profiling: Utilize Experian’s segmentation tools, such as Mosaic, to build accurate views of customer bases and understand demographic characteristics. - Spatial Analysis: Profile, compare, and benchmark different areas to identify key opportunities and optimize performance. - Mapping and Visualization: Visualize customers and locations through high-quality mapping software, bringing insights and strategies to life. - User-Friendly Interface: A straightforward interface with in-product support ensures a seamless experience tailored to unique business needs. - All-in-One Package: Combines profiling, analysis, mapping, and visualization tools in a single desktop application, eliminating the need for multiple software solutions. Primary Value and Solutions Provided: App Library Micromarketer addresses critical business questions such as: - Are our stores in the right locations? - How can we spend our marketing budget more effectively? - Are our services targeting the right areas now and in the future? By offering actionable data and insights, the software helps organizations reduce risks and make informed decisions regarding store placement, marketing strategies, and service targeting. Its powerful spatial analysis and visualization capabilities enable businesses to identify key demographics, optimize performance, and support growth or expansion plans. The tailored and user-friendly interface ensures that users can efficiently analyze and interpret data to meet their unique business needs.

#### Who Is the Company Behind Experian App Library Micromarketer (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Audience Engine (UK)](https://www.g2.com/products/experian-audience-engine-uk/reviews)

Experian Audience Engine is a comprehensive marketing solution designed to enhance audience engagement across multiple channels. By leveraging rich data and insights, it enables businesses to create powerful campaigns with targeted and effective messages. Users can swiftly build custom audiences and deliver personalized communications through direct mail, email, social media, programmatic advertising, and television. Key Features and Functionality: - Precision Targeting: Utilizes accurate data linking to ensure optimal reach, minimizing the risk of overexposure or underexposure to target audiences. - Maximized Reach: Employs robust data and a wide range of media channels to engage precise audiences effectively. - Omni-Channel Strategy: Enables targeting of audiences across all channels they use, including both traditional and digital platforms. - Reliable Data Access: Provides access to high-quality data, eliminating the need for repeated investments in similar data sets. - Consumer Insight: Offers a wealth of consumer insights to help build ideal audience profiles. - Customer Retargeting: Facilitates the delivery of cross-selling or retargeting messages to current customers. - Integrated Campaigns: Supports coordination of traditional and online campaigns consistently across relevant channels. - Tailored Audience Engagement: Assists in planning how to reach audiences with channels that are right for them, displaying compelling offers to the best prospects. Primary Value and User Solutions: Audience Engine addresses the challenge of fragmented marketing efforts by providing a unified platform for audience identification and engagement. It empowers businesses to harness rich consumer data and insights, enabling the creation of targeted campaigns that resonate with specific audiences. By facilitating precision targeting and omni-channel strategies, Audience Engine helps maximize the impact of marketing campaigns, ensuring messages reach the right people through the most effective channels. This leads to improved customer engagement, higher conversion rates, and a more efficient allocation of marketing resources.

#### Who Is the Company Behind Experian Audience Engine (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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