# Best Marketing Analytics Tools - Page 26

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### ShareGate

ShareGate is a Microsoft 365 migration and governance software platform that helps IT professionals move business data to Microsoft 365 and maintain control of their environments after migration. Trusted by over 100,000 IT pros, ShareGate addresses two distinct operational challenges for IT teams managing Microsoft 365 at scale: executing complex tenant-to-tenant and cross-platform migrations accurately, and maintaining ongoing visibility and governance across collaboration environments. ShareGate Migrate supports organizations moving content between Microsoft 365 tenants and from third-party platforms. Key capabilities include: • Tenant-to-tenant migration for SharePoint, Microsoft Teams, OneDrive, and Exchange Online • Cross-platform migration from Google Workspace, Box, and on-premises file shares • Pre-migration environment analysis covering permissions, ownership, and content structure • Post-migration verification and reporting • Concurrent migration support with workload coverage scaled by plan tier ShareGate Protect supports IT teams managing Microsoft 365 governance on an ongoing basis. Key capabilities include: • Tenant-wide visibility into access, workspace health, guest permissions, and license utilization • Identification of oversharing, inactive workspaces, ownership gaps, and external access drift • Guided remediation tools for fixing access and governance issues without custom scripting • AI and Microsoft Copilot access exposure indicators to support readiness assessments • Cost and license visibility with dollar-value indicators for operational decision-making ShareGate is used by IT professionals and managed service providers across organizations of varying sizes, with particular adoption among teams managing Microsoft 365 environments through mergers, acquisitions, and organizational restructuring. The platform is designed to reduce manual effort and administrative overhead across both migration projects and ongoing governance operations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T21%3A06%3A34Z&secure%5Bdisplayable_resource_id%5D=1190&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=40307&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40307&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D26&secure%5Btoken%5D=fe584ea1f32ad36e6bb218b8628ff8ae883ccebc4141d33342aeb2350a507b2b&secure%5Burl%5D=https%3A%2F%2Fsharegate.com%2Fdemo%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dg2_advertising%26utm_content%3Dsponsored_listing&secure%5Burl_type%5D=book_demo)

### [Campaign Capture](https://www.g2.com/products/campaign-capture/reviews)

Watch, capture and analyse your competitors' email campaigns to gain insights into their content, sending patterns and trends.

#### Who Is the Company Behind Campaign Capture?

- **Seller:** [Skyrack Software](https://www.g2.com/sellers/skyrack-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Campaign Clarity](https://www.g2.com/products/campaign-clarity/reviews)

Discover the Power of Conversational Email Analytics with Campaign Clarity Campaign Clarity is an innovative AI-powered analytics agent crafted exclusively for Salesforce Marketing Cloud, revolutionizing how marketers and sales teams unlock email campaign data. This native Salesforce solution allows users to query real-time insights—such as open rates, click-throughs, bounces, unsubscribes, and individual engagements—using simple natural language prompts within AgentForce. No coding skills or complex dashboards are required, making it accessible to all skill levels while delivering actionable intelligence instantly.

#### Who Is the Company Behind Campaign Clarity?

- **Seller:** [Genetrix](https://www.g2.com/sellers/genetrix)
- **Year Founded:** 2021
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b8c46335e8660bfc67a0b3ab7e6f6d0084b6901a434303649550be2776815d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenetrix-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Campaygn](https://www.g2.com/products/campaygn/reviews)

Campaygn: More than a platform, your strategic partner for impactful influence. Powered by YKONE, Campaygn is an advanced, data-driven influencer marketing platform engineered for premier luxury, fashion, and lifestyle brands worldwide. It seamlessly combines AI-powered creator discovery, campaign forecasting, competitive intelligence, and real-time performance tracking into an all-in-one collaborative workspace. Designed to empower large enterprises, marketing teams, and agencies, Campaygn maximizes campaign impact across every stage of the influencer lifecycle: ◾ Global Discovery & AI Logo Detection: Search 44M+ influencer profiles to identify authentic celebrities, niche creators, and emerging talent across Instagram, TikTok, YouTube, and Douyin. Utilize computer vision to automatically detect brand logos in visual content and unsponsored posts. ◾ Audience Quality & Verification: Audit true audience authenticity, unique follower percentages, demographic breakdowns, and engagement metrics. ◾ Smart Casting & Collaboration: Build customized casting decks and share real-time talent lists with clients and internal teams in just a few clicks. ◾ AI Insights & Live Monitoring: Gain real-time intelligence in campaign monitors, using AI to extract qualitative insights, track sentiment, and identify high-performing content automatically. ◾ Forecasting & Performance Reporting: Predict campaign ROI, benchmark against competitors, execute social listening, and export comprehensive analysis reports. Trusted by leading global brands including PUMA, TAG Heuer, Audemars Piguet, BOSS, Prada, Sisley, Montblanc, and NBA.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Campaygn?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Campaygn?

- **Seller:** [Ykone Agency](https://www.g2.com/sellers/ykone-agency)
- **Year Founded:** 2008
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=096816e32ee379344808ccdf378f5617edd72256392af4535a6edc54e408ee64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fykone%2F&secure%5Burl_type%5D=linkedin_company_website)  
268 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Campaygn?

**["Real-Time AI Insights Make Campaign Tracking Effortless"](https://www.g2.com/survey_responses/campaygn-review-13148785)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/campaygn-review-13148785)

**["best for influencer marketing campaigns"](https://www.g2.com/survey_responses/campaygn-review-7410594)**

**Rating:** 5.0/5.0 stars

_— Deepak Kumar J._

[Read full review](https://www.g2.com/survey_responses/campaygn-review-7410594)

### [carrotcake AI](https://www.g2.com/products/carrotcake-ai/reviews)

What is carrotcake AI? carrotcake AI is an intelligent marketing insights and strategy platform designed for agencies and in-house teams managing social and ad campaigns. It connects directly to your ad accounts and transforms complex performance data into clear, actionable recommendations—without the noise. Whether you're running ads for one brand or dozens, carrotcake helps you understand what’s working, what’s not, and what to do next. How it works: carrotcake AI pulls in live data from your social and ad accounts, then runs it through AI models trained to analyze performance trends, detect anomalies, and surface opportunities. You get insights that go beyond basic reporting—think “your CPA spiked by 28% after you paused Campaign B” or “your competitor is doubling down on video creatives this week.” Key features include: - Anomaly Detection: Get alerts when performance metrics like CPA, ROAS, or spend shift outside normal ranges. - Budget Recommendations: Optimize budget allocation across campaigns based on performance patterns. - Search Terms & Creative Overlap Analysis: Discover which paid keywords or creatives are driving results—and where you're overlapping with competitors. - Competitor Intelligence: See how your performance compares to others in your space, including ad trends and copy styles. - Client-Ready Reports: Export or share clean, strategic reports that make you look like a pro without hours of manual work. - Multi-Account Management (Agency Plans): Easily manage insights across multiple client accounts from a single dashboard. Who it's for: carrotcake is built for digital marketing agencies, internal marketing teams, and consultants who want real-time insights without needing a full-time analyst or strategist. If you're juggling multiple campaigns or clients, carrotcake helps you stay ahead, save time, and make smarter decisions faster. Why users love it: Marketers often struggle with two things: too much raw data and not enough clarity. carrotcake AI filters out the noise and delivers only what matters. Instead of spending hours pulling reports and interpreting trends, you get a focused list of insights, recommendations, and next steps—automatically. It’s like having a senior strategist in your corner 24/7.

#### Who Is the Company Behind carrotcake AI?

- **Seller:** [carrotcake AI](https://www.g2.com/sellers/carrotcake-ai)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e074f2f25e5e7325a265274a73baf14aff03ffc70291497fd5b7443c6f5c0ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcarrotcake-ai&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Cascade](https://www.g2.com/products/cascade-cascade/reviews)

Cascade is a digital advertising optimization platform built for teams who want agency-level performance without agency-level overhead. Connect your ad accounts and website analytics, then ask questions in plain English. Cascade’s AI surfaces what’s driving results, flags issues, and turns insights into concrete next actions. Instead of stopping at dashboards or spreadsheets, Cascade is designed for analysis to action. It recommends budget reallocations, experiment ideas, targeting changes, and creative next steps, then helps you execute quickly so your team isn’t stuck in endless manual checks and back-and-forth. Cascade supports multi-channel ad operations, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, alongside web analytics. You get a single view of performance across channels, with explanations of tradeoffs and a clear history of what changed and why. Over time, every decision and outcome feeds a data-learning-execution loop that improves future recommendations. Cascade is ideal for D2C and growth-focused businesses running paid acquisition across multiple channels and trying to scale with a lean in-house team. It helps you move faster on weekly optimization, new campaign launches, and budget planning, while reducing the specialist time required to maintain performance. Teams use Cascade to: - unify web and ad data in one place - find wasted spend and scaling opportunities faster - optimize budgets based on ROAS, CAC, and conversion signals - bring key ad operations in-house and cut operational costs Early pilots have shown meaningful efficiency and performance improvements, including lower CPC and higher clicks, and Cascade has already secured strong early customer interest.

#### Who Is the Company Behind Cascade?

- **Seller:** [Cascade](https://www.g2.com/sellers/cascade)
- **Year Founded:** 2025
- **HQ Location:** Shibuya, JP
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ec1a3b9e833c2504b31f4beca6d8fd9740aa42cd20930eee55c2fd792a35cbb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcascaded-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Cascader](https://www.g2.com/products/cascader/reviews)

Cascader is an AI-powered platform designed to optimize Google Ads campaigns by identifying and eliminating irrelevant search terms that drain advertising budgets. By analyzing campaign data, Cascader pinpoints non-converting and misaligned intent keywords and allows users to exclude them with a single click, potentially reducing wasted ad spend by up to 76%. The tool offers real-time insights, exclusion scores, and projected savings, streamlining the optimization process and enhancing return on ad spend. With a user-friendly interface and a results-based guarantee, Cascader empowers advertisers to make data-driven decisions and maximize the efficiency of their ad campaigns.

#### Who Is the Company Behind Cascader?

- **Seller:** [Cascader](https://www.g2.com/sellers/cascader)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ccc2d73373c90aa152364ac5898e46093e0f7b12687f3fa9aa1a5fde1530b75c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetcascader%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Chatterlytics](https://www.g2.com/products/chatterlytics/reviews)

Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.

#### Who Is the Company Behind Chatterlytics?

- **Seller:** [Chatterlytics](https://www.g2.com/sellers/chatterlytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CIMS](https://www.g2.com/products/getcims-ab-cims/reviews)

Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram, TikTok, and YouTube. Set goals, monitor progress in real-time, adapt messaging, and handle secure payments. When the campaign wraps up? Dive into your results by profile, activation, market, or social media – easily comparing outcomes and gathering insights to refine your next campaign. See you at https://getcims.com

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CIMS?

- **Seller:** [CIMS](https://www.g2.com/sellers/cims-595a4f37-0d6d-46cd-9196-07fa9c109e17)
- **HQ Location:** Gothenburg, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e20e5b683636c2a817e2ff3faa6a2864e48300621862e5f1ec491cb406dc088d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetcims%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About CIMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time analytics** of CIMS, significantly enhancing efficiency and campaign management in influencer marketing.
- Users value the **automation features** of CIMS, greatly enhancing efficiency and streamlining influencer campaign management.
- Users praise CIMS for its **efficient campaign management** , enhancing productivity and centralizing influencer marketing efforts seamlessly.
- Users value the **centralized management** of CIMS, significantly boosting efficiency and enhancing their influencer marketing campaigns.
- Users find CIMS to be incredibly **convenient** , streamlining influencer campaign management with centralized tools and real-time analytics.

##### Cons

- Users express a desire for **lack of customization** , wishing for more flexible options tailored to their specific needs.
- Users find the **limited customization** of CIMS restrictive, wishing for options to tailor functions to their needs.
- Users desire more **customizable features** in CIMS, wishing for options to select functions that suit their needs.
- Users feel the **limited options** of CIMS hinder customization and flexibility for their specific needs.

#### What Are Recent G2 Reviews of CIMS?

**["CIMS really is the ultimate influencer marketing companion"](https://www.g2.com/survey_responses/cims-review-10422740)**

**Rating:** 5.0/5.0 stars

_— Jonas W._

[Read full review](https://www.g2.com/survey_responses/cims-review-10422740)

### [Clario Analytics](https://www.g2.com/products/clario-analytics/reviews)

Clario reveals insights about your customers, their purchases, and the marketing that drove them.

#### Who Is the Company Behind Clario Analytics?

- **Seller:** [Clario Analytics](https://www.g2.com/sellers/clario-analytics)
- **Year Founded:** 2002
- **HQ Location:** Eden Prairie, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03e43d62b39b1a7e39ad5e1c1dbeaf737acb60732d08aec2e1279c3c7a7ae7af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclario-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [ClicData](https://www.g2.com/products/clicdata/reviews)

ClicData is a cloud-based data platform that spans multiple product categories: Business Intelligence, ETL, Data Warehousing and Data Lakehouse, Data Visualization, Embedded Analytics, and AI-assisted Analytics. It is built to support the full data lifecycle, from ingestion and storage to transformation, visualization, and distribution, within a single environment. Mid-market companies use ClicData to consolidate data workflows that would otherwise require separate tools for each stage. The platform is used across industries including retail, healthcare, media, manufacturing, and public services, by both centralized data teams and operational groups managing their own reporting needs. Our core capabilities include: - Connecting to databases, cloud applications, APIs, and flat files through a library of pre-built connectors - Storing and organizing data in an integrated data warehouse and data lake structure - Cleaning and transforming data using no-code ETL interfaces or SQL - Building dashboards and reports using a drag-and-drop editor or an AI dashboard builder that generates interactive, fully functional dashboards from plain-language prompts - Scheduling data refreshes, automating alerts, and delivering reports on defined triggers - Embedding dashboards into third-party platforms or client-facing applications - Extending analysis with Python scripts for statistical modeling or machine learning workflows For Leadership and Business Leaders ClicData provides a governed environment where data from multiple sources can be consolidated and made available across teams. It reduces dependency on ad hoc data requests by giving your team leads and operational teams direct access to up-to-date dashboards and reports. AI-assisted features support anomaly detection and automated alerting, so leadership can be notified of significant changes in key metrics without relying on manual monitoring. Scheduling and alerting features support proactive monitoring without manual intervention. For Data Practitioners Data engineers and analysts can manage the full pipeline: ingestion, transformation, modeling, and delivery without switching between tools. ClicData supports both no-code and SQL or Python-based transformation, version-controlled data flows or predictive model development. AI capabilities are accessible at the pipeline level, allowing practitioners to integrate predictive models or automated data quality checks directly into existing data flows. For Operational and Business Users Teams outside of IT can access curated dashboards, apply filters, and work with data that has already been validated upstream. AI-assisted features surface trends, forecasts, and anomalies directly within dashboards, making it possible for non-technical users to act on predictive insights without requiring analytical expertise. Embedded analytics capabilities allow organizations to surface data, including AI-generated insights, directly within the products or portals their end users already work in, without requiring those users to log into a separate BI tool. ClicData addresses the common challenge of fragmented data stacks by covering data engineering, storage, and analytics in one platform. It is suited for growing organizations looking to standardize how data is collected, managed, and consumed across different teams and functions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate ClicData?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)

#### Who Is the Company Behind ClicData?

- **Seller:** [ClicData](https://www.g2.com/sellers/clicdata)
- **Company Website:** www.clicdata.com
- **Year Founded:** 2008
- **HQ Location:** Lille, France
- **Twitter:** @ClicData  
806 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=968be8f864b99591be22699041798e97c565cee1749b4d0c851d5517ed29c8dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F278851%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Small, 32% Medium

#### What Are Recent G2 Reviews of ClicData?

**["Quick and simple solution to implement with a responsive and efficient helpdesk team"](https://www.g2.com/survey_responses/clicdata-review-11445571)**

**Rating:** 4.5/5.0 stars

_— Verified User in Restaurants_

[Read full review](https://www.g2.com/survey_responses/clicdata-review-11445571)

**["Outstanding Customer Service and Communication from the ClicData Team"](https://www.g2.com/survey_responses/clicdata-review-12848126)**

**Rating:** 4.0/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/clicdata-review-12848126)

#### What Are G2 Users Discussing About ClicData?

- [What are the benefits of business intelligence?](https://www.g2.com/discussions/clicdata-what-are-the-benefits-of-business-intelligence)
- [How do I create a dashboard in ClicData?](https://www.g2.com/discussions/how-do-i-create-a-dashboard-in-clicdata) - 1 comment, 1 upvote
- [Is ClicData free?](https://www.g2.com/discussions/is-clicdata-free) - 1 comment
- [What is CLIC software?](https://www.g2.com/discussions/what-is-clic-software) - 1 comment

### [Confidanto](https://www.g2.com/products/confidanto-confidanto/reviews)

Confidanto is a marketing analytics platform built for high-scale agencies to track, analyze, and optimize campaign performance across multiple clients and channels from a single, unified dashboard. It consolidates data from platforms like Google Ads and other sources, automates reporting workflows, and provides clear visibility into performance at scale. With real-time insights, granular tracking, and customizable reporting, Confidanto helps agencies streamline operations, improve decision-making, and maximize return on ad spend across their portfolio. Designed to handle complex, high-volume data environments, Confidanto enables teams to reduce manual work, maintain consistency, and deliver stronger results for their clients.

#### Who Is the Company Behind Confidanto?

- **Seller:** [Confidanto](https://www.g2.com/sellers/confidanto-07e37d23-46c0-4e3b-a665-6a1bc5c7a43f)
- **HQ Location:** India, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ebec420b8e046c8e39f7724a50bfdcfb998d78ee7d2c852b37a6a56b47bca99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconfidanto%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [ConnectQR](https://www.g2.com/products/connectqr/reviews)

ConnectQR is a customizable QR code generator and URL shortener developed by Codeifai Limited, specializing in brand protection and consumer engagement solutions. Generate, manage, customize, and download static or dynamic QR codes while gathering and analyzing valuable insights into consumer engagement and behaviour.

#### Who Is the Company Behind ConnectQR?

- **Seller:** [Codeifai Ltd.](https://www.g2.com/sellers/codeifai-ltd)
- **Year Founded:** 2011
- **HQ Location:** Sydney
- **Twitter:** @codeifai  
171 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce52a4ff6dc821b3f66dc6c1984f405a114b37fd362b248762e3deb56ae968fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcodeifai%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®
- **Ownership:** ASX:CDE

### [CoreDirect](https://www.g2.com/products/coredirect/reviews)

CoreDirect blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio and Print to measure lead generation, orders, upsell and per-inquiry. The system effortlessly connects with every major data source that DR agencies use, including ratings, broadcast verification, call center and web server results and competitive intelligence. DRTV spot airings are electronically sourced and analysis reports are completely automatic.

#### Who Is the Company Behind CoreDirect?

- **Seller:** [CoreMedia Systems](https://www.g2.com/sellers/coremedia-systems)
- **Year Founded:** 1992
- **HQ Location:** Fairfield, US
- **Twitter:** @coremediasys  
97 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a2c123173dbcf81d227b291685ad8e6f1a3b150c31efe0983de44ee78e539a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoremedia-systems&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [COS - Communications Optimization System](https://www.g2.com/products/cos-communications-optimization-system/reviews)

COS (Communications Optimization System) by SEMalytics analyzes B2B sales and marketing content against four psychology frameworks: Big Five personality traits, emotional engagement, strategic clarity, and framing strategy. It uses cosine similarity to score how well a message aligns with target audience psychology, identifying which buyer segments the content reaches and which it misses.

#### Who Is the Company Behind COS - Communications Optimization System?

- **Seller:** [SEMalytics](https://www.g2.com/sellers/semalytics)
- **Year Founded:** 2023
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c03327abd5be22e6c837ec1efabc48859c2b91c81470c3beff0b1583f3444c75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsemalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Criteo Commerce Yield](https://www.g2.com/products/criteo-commerce-yield/reviews)

Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to flexible APIs), Commerce Yield powers direct demand while also unlocking incremental growth through brand, agency, and partner integrations. Commerce Yield’s AI-driven retail media technology ensures ad relevancy, optimizes campaign performance, and delivers closed-loop measurement so brands can directly connect investment to outcomes. Retailers maintain full control over their inventory, UX, data, pricing, and media offerings while protecting and enhancing the shopper experience.

#### Who Is the Company Behind Criteo Commerce Yield?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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