# Best Marketing Analytics Tools - Page 25

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Datadog

Datadog is the monitoring, security and analytics platform for developers, IT operations teams, security engineers and business users in the cloud age. The SaaS platform integrates and automates infrastructure monitoring, application performance monitoring and log management to provide unified, real-time observability of our customers' entire technology stack. Datadog is used by organizations of all sizes and across a wide range of industries to enable digital transformation and cloud migration, drive collaboration among development, operations, security and business teams, accelerate time to market for applications, reduce time to problem resolution, secure applications and infrastructure, understand user behavior and track key business metrics.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T23%3A52%3A22Z&secure%5Bdisplayable_resource_id%5D=1603&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3824&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3824&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D25&secure%5Btoken%5D=6e33caf914e9750d698b9c8720854d084f13c529d3db941071779ddc939d85a4&secure%5Burl%5D=https%3A%2F%2Fwww.datadoghq.com%2Fdg%2Fmonitor%2Fdemo-request%2F%3Futm_source%3Dg2crowd%26utm_medium%3Dreview-site%26utm_campaign%3Ddg-coreplatform-multi-ww-en-coreplatform&secure%5Burl_type%5D=custom_url)

### [AMIHUB](https://www.g2.com/products/amihub/reviews)

AMIHUB - платформа многоканальной атрибуции и прогнозирования на основе машинного обучения, позволяющая бизнесу узнать реальную эффективность рекламы.

#### Who Is the Company Behind AMIHUB?

- **Seller:** [Amihub Kazakhstan](https://www.g2.com/sellers/amihub-kazakhstan)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Anatics](https://www.g2.com/products/anatics-anatics/reviews)

Anatics is a marketing data management and data transformation platform. Anatics is designed to drive confidence in marketing spend and data interoperability with a focus on customer data management, performance analysis, revenue attributions, target lead acquisition and returns on advertising spend.

#### Who Is the Company Behind Anatics?

- **Seller:** [Anatics](https://www.g2.com/sellers/anatics)
- **Year Founded:** 2010
- **HQ Location:** Calgary, CA
- **Twitter:** @anaticsAI  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e1dedde8741ce6f44b2a41f59aa31264340760c65ba5b77478b359fb7cc4b23&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanatics-ai&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [Appranking](https://www.g2.com/products/appranking/reviews)

Appranking is now Foxdata! New Brand, New Features. Appranking is an all-in-one data analytics platform for improving app visibility and leveling up app marketing performance. Our variety of smart insights tools can help app marketers who need the following service: ASO intelligence, ASA intelligence, Market Intelligence, Keyword research, Competitor research, and so on. Whether you are an app developer, app operator, or app marketer, Appranking provides premium intelligence and reliable customer support at Google Play & iOS app market. For more information about Appranking, please visit the website: appranking.com and start your free trial. Why Appranking? ➢All-in-one Platform: Data analysis and app marketing performance management solution. Fuel your apps and games growth, maximize global traffic, boost conversion, lower install cost, and level up competitiveness. ➢Cost-Effective: We offer affordable prices and professional services to help you quickly make your app promotion decisions smarter, faster, and more measurable. Appranking provides you with a super cost-effective experience. ➢Easy-To-Use: We pursue the simplest mode of operation. It can meet the needs of companies and teams of different sizes, and for improving the app growth results you can get the most information with the least amount of action. Appranking's Main Features Market Intelligence: Actionable app market intelligence to get your up-to-date markets crucial metrics, and growth insights by monitoring top-ranked apps’ strategies in your category. Global market analysis, new trends detection, and segment performance metrics monitor accelerate valuable insights into the greater app economy. ASA Intelligence: Turn insights into actions to drive your paid traffic acquisition progress, simplifies complex data, and empower you with a unified view of ASA campaign performance. Deep into top bidding apps' ads strategies in your industry, allowing your ads campaigns for maximum results. Metadata Insights: Analyze data changes of metadata under different versions of your app and see exactly how the competitor has made a metadata update to compare the content of your application title, subtitle, description, and keyword fields for creating effective metadata and driving traffic. Keyword Tools： From keyword discovery to subsequent tracking, Appranking has a variety of keyword tools to assist you, which include Keyword Suggestions, Keyword Research, Keyword Optimization, Keyword Monitoring, etc. Maximize the global reach in App Store search results and enlarge app discoverability with these keyword optimization tools. Competitor Analysis: Add your competitors' apps, then easily spy on the traffic performance and keyword distribution of their apps in real time for uncovering competitors' targeting strategies. Appranking also provides Aso Report through your choice which will present the comparison between your app and your competitors in all aspects. Ratings & Reviews: Monitor your app's ratings and reviews within a set time period and the latest and most comprehensive professional data analysis will be presented according to the different iterations of your app and countries, providing you with an integrated tool to manage your app's ratings and reviews.

#### Who Is the Company Behind Appranking?

- **Seller:** [Xiaoxi](https://www.g2.com/sellers/xiaoxi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2bbbbe7e1b6a4f7f331d21db38353f45813816c82b446e3cc5c4904823f1d6ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoxdatacom%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Appsumer](https://www.g2.com/products/appsumer/reviews)

Software that lets you aggregate, analyse and optimise all your channels effortlessly in one place, to accelerate growth

#### Who Is the Company Behind Appsumer?

- **Seller:** [Appsumer](https://www.g2.com/sellers/appsumer)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e09e5696158aa05cef1196228fb920d2848c29be4095f6bb5ede433e2d5dd338&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappsumer&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Attain Measurement](https://www.g2.com/products/attain-measurement/reviews)

Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides access to in-depth insights on your converting audience that can be used to optimize your marketing strategy.

#### Who Is the Company Behind Attain Measurement?

- **Seller:** [Attain](https://www.g2.com/sellers/attain)
- **Year Founded:** 2019
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b32f8a87f1e7e0b28bb2b8baf37e13f8c329ae3249debbfd974ea406ed003219&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattain-data&secure%5Burl_type%5D=linkedin_company_website)  
182 employees on LinkedIn®

### [AudienceReport](https://www.g2.com/products/audiencereport/reviews)

AudienceReport is a cross-media measurement platform developed by AudienceProject. It allows advertisers to compare ad performance across the open web, social media, CTV and linear TV in one unified measurement platform. The platform provides advertisers with actionable insights, empowering them to make confident marketing decisions and reach their audience more effectively.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AudienceReport?

- **Seller:** [AudienceProject](https://www.g2.com/sellers/audienceproject)
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Capital Region of Denmark, Denmark
- **Twitter:** @Audience\_P  
354 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=338da9e8d4310b6de53b9554ad7faa1ebf9ae0d3932f23c4eb1a276ab60450fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faudience_project%2F&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [Beam.city DNA](https://www.g2.com/products/beam-city-dna/reviews)

Beam.city DNA is the growth strategy automation platform for ads, email and social

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Beam.city DNA?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Beam.city DNA?

- **Seller:** [Beam.city](https://www.g2.com/sellers/beam-city)
- **Year Founded:** 2017
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0889d0907f12032ee7d43f50b38a8cbbaa9d322f35166485fa102ee638865008&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeamcity&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Beam.city DNA?

**["AI to predict high value audiences for your Products"](https://www.g2.com/survey_responses/beam-city-dna-review-6767664)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/beam-city-dna-review-6767664)

### [Birdeye Marketing Automation](https://www.g2.com/products/birdeye-marketing-automation/reviews)

Birdeye Marketing Automation — Built for Multi-Location Brands Birdeye Marketing Automation is an agentic approach to marketing automation built for the complexity of multi-location brands. Traditional marketing automation platforms were designed for centralized organizations with a single brand, a single funnel, and simple workflows. Multi-location brands operate in a fundamentally different reality — with distributed locations, fragmented data, and the need to localize engagement without losing brand control. Location Intelligence: Agents personalize campaigns based on location, business hours, offers, ratings, and local context. Agent-First Automation: Marketers describe campaign goals in plain English, and agents build and execute workflows — from audience selection to content personalization to optimization across email and SMS. Unified Customer Data: Birdeye stitches together customer data from past interactions, visits, survey responses, and CRM sources to build 360° customer profiles. Agents use these profiles to personalize outreach by choosing the best time and channel for each customer, across every location. Built for enterprise-grade compliance (HIPAA, FINRA) with customizable templates and location-level reporting

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Birdeye Marketing Automation?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Birdeye Marketing Automation?

**["Very User-Friendly and Easy to Work With"](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797)**

**Rating:** 5.0/5.0 stars

_— Nicole W._

[Read full review](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797)

### [Bizipro](https://www.g2.com/products/bizipro/reviews)

Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced world and current economy, staying ahead of the competition is crucial, all while striving to save time, reduce costs, and continue to grow. At Bizipro we go beyond the conventional by simply offering comprehensive software equipped with all the necessary tools for your business. What truly sets us apart is our revolutionary 7-Point "Smart Business" Blueprint. Through our 7-point "Smart Business Solutions" framework, we specialize in developing and implementing end-to-end AI-powered technology and workflow automation, paired with personalized account concierge services, to elevate your business to new heights and keep it aligned with the ever-evolving times. This unique combination of technology and concierge support is pioneering, making Bizipro a genuine 'complete AI-powered smart business solution.' It empowers business owners to unlock numerous benefits, revolutionize their operations, and drive success. Bizipro serves as the definitive all-inclusive business solution, tailored to the specific needs of each individual business. We recognize that in the world of business, there is no one-size-fits-all solution, and we believe it shouldn't be that way if you want to stand out. Bizipro designs systems to cater to small to medium-sized enterprises aiming to harness the potential of AI, NLP capabilities, and automation, all while saving time, money, and boosting revenue. By leveraging our state-of-the-art technology, features, and personalized services, our goal is to enhance, simplify, and expand your business operations to unprecedented levels. Prepare to undergo a transformation that will propel your business toward unprecedented growth and prosperity.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Bizipro?

- **Seller:** [Bizipro](https://www.g2.com/sellers/bizipro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Bizipro?

**["Bizipro is all you need!"](https://www.g2.com/survey_responses/bizipro-review-8725713)**

**Rating:** 5.0/5.0 stars

_— Sindey A._

[Read full review](https://www.g2.com/survey_responses/bizipro-review-8725713)

### [BlendAI](https://www.g2.com/products/blendai/reviews)

BlendAi offers to its advertisers performance marketing solutions to develop a virtual sales force where advertisers promote their products via relevant and top performing affiliates.

#### Who Is the Company Behind BlendAI?

- **Seller:** [BlendAI](https://www.g2.com/sellers/blendai)
- **Year Founded:** 2019
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80a43dbc807e4d4db93ae91ad60c9319fa156aec820a7eb3d75651ac1d9b8fd4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblendai-digital&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [BlueAlpha](https://www.g2.com/products/bluealpha/reviews)

BlueAlpha runs your marketing budget like a portfolio, proving what every ad dollar drives and moving it to where it works, built into your stack and your business context. Unlike the patchwork of point solutions and agencies that leave you stitching together your own answers, BlueAlpha becomes part of your business. It learns your goals and context, fits into your existing workflows, and works where your team already operates, building a living knowledge base of your brand, history, constraints, and strategy so every agent decides in your context, not generically. Seven specialized agents own every decision surface, from where to move budget this week, to which creative is fatiguing, to what your competitors are running, to pushing approved changes directly into your ad platforms. Every agent is invokable via MCP, so the whole org lives inside Claude, Codex, or any AI workspace your team already uses. Trusted by IHG, Wonder, Klover, Blue Apron, Pettable, Cann, and more. Founded by former Tesla growth and data science leaders.

#### Who Is the Company Behind BlueAlpha?

- **Seller:** [BlueAlpha](https://www.g2.com/sellers/bluealpha)
- **Year Founded:** 2024
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c43c338d4d602adc3158caae186c3c2be17cdb632a63d3fbf4437c684a6364a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbluealphalabs&secure%5Burl_type%5D=linkedin_company_website)  
965 employees on LinkedIn®

### [Blueprint](https://www.g2.com/products/abtin-buergari-blueprint/reviews)

Blueprint, an AI-powered platform for marketers, shows how advertising campaigns perform across media channels and audiences with recommendations for leveraging your most impactful creative assets. That means brands save time and money by removing the guesswork and mystery that's been built into the advertising process.

#### Who Is the Company Behind Blueprint?

- **Seller:** [Blueprint Advertising Machine](https://www.g2.com/sellers/blueprint-advertising-machine)
- **Year Founded:** 2022
- **HQ Location:** Washington DC, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c28c709edb2c84990fdd957196f24500b18a0e365f148264ac39a472e71cde1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblueprint-advertising-machine%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Bonsai](https://www.g2.com/products/bonsai-bonsai/reviews)

Bonsai has developed a first-party data-driven marketing platform for customer acquisition and performance optimization, enabling clients to achieve incremental customer growth and profitability.

#### Who Is the Company Behind Bonsai?

- **Seller:** [Bonsai](https://www.g2.com/sellers/bonsai)
- **Year Founded:** 2020
- **HQ Location:** Wheaton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab9e28f62e30b145d032335b6ee3365951c386ff691df247e0a263b64b0e7616&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbonsaidata%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Brand Lift solution](https://www.g2.com/products/brand-lift-solution/reviews)

A universal standard for measuring advertising impact. Happydemics is the only trusted third party technology for measuring advertising performance on top of funnel marketing metrics among exposed individuals. Thanks to a unique methodology with standard indicators, our product offers access to a benchmark of +25k measurements across all media and regions. Its simplicity of activation and analysis, its effectiveness in optimizing investments and generating upsell, and its cost-effective pricing make it the market-approved partner to compete in increasingly saturated markets. Who can benefit the most from Happydemics? - Ad sales agencies - Programmatic buying tools - Media agencies

#### Who Is the Company Behind Brand Lift solution?

- **Seller:** [Happydemics](https://www.g2.com/sellers/happydemics)
- **Year Founded:** 2015
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2aaf2d38b70a7828b79bbd1523426ce50ee1879556382aeafe625af20c592c0d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhappydemics&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [Broadridge Intelligent Analytics](https://www.g2.com/products/broadridge-intelligent-analytics/reviews)

Analyze sales and marketing data across platforms, programs and silos with a powerful analytics solution tailored to your specific business goals. Get 360-degree views of your business at a single glance. Quickly discover what's working, what's not‚and why. Gain the actionable intelligence you need to make bolder, more confident decisions.

#### Who Is the Company Behind Broadridge Intelligent Analytics?

- **Seller:** [Broadridge Financial Solutions](https://www.g2.com/sellers/broadridge-financial-solutions)
- **HQ Location:** New York, NY
- **Twitter:** @Broadridge  
6,625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d53236cb34328008103de96856495342565b506da779b22baa1b93b96740e4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11834%2F&secure%5Burl_type%5D=linkedin_company_website)  
17,676 employees on LinkedIn®
- **Ownership:** NYSE:BR
- **Total Revenue (USD mm):** $4,362,200

- [‹ Prev‹ Prev](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=24#product-list)
- [1](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score#product-list)
- [2](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=2#product-list)
- …
- [21](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=21#product-list)
- [22](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=22#product-list)
- [23](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=23#product-list)
- [24](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=24#product-list)
- 25
- [26](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=26#product-list)
- [27](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=27#product-list)
- [28](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=28#product-list)
- [29](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=29#product-list)
- …
- [37](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=37#product-list)
- [38](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=38#product-list)
- [Next ›Next ›](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=26#product-list)

Spotlight Categories

[SEO Tools](https://www.g2.com/categories/seo-tools)

[Job Search Sites](https://www.g2.com/categories/job-search-sites)

[Contact Center Software](https://www.g2.com/categories/contact-center)

[Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring)

[AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

Show More