# Best Marketing Analytics Tools - Page 22

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T20%3A48%3A02Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D22&secure%5Btoken%5D=0372afff18ac1bb7a6e712fd23987944b5b5c33a2c8a473838c73d8b50d0b162&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Metrics Watch](https://www.g2.com/products/metrics-watch/reviews)

Metrics Watch provides email reports and real-time alerts for Google Analytics.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Metrics Watch?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Metrics Watch?

- **Seller:** [Metrics Watch](https://www.g2.com/sellers/metrics-watch)
- **HQ Location:** Alma, Quebec
- **Twitter:** @MetricsWatch  
619 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=574f22e7fd2964bdafbc9373fced83cb8bf35470cb633d98962cfeaa96d17b88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetricswatch&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Metrics Watch?

**["Helpful Tool"](https://www.g2.com/survey_responses/metrics-watch-review-469551)**

**Rating:** 4.0/5.0 stars

_— Jordan S._

[Read full review](https://www.g2.com/survey_responses/metrics-watch-review-469551)

#### What Are G2 Users Discussing About Metrics Watch?

- [What is Metrics Watch used for?](https://www.g2.com/discussions/what-is-metrics-watch-used-for)

### [MixModeler](https://www.g2.com/products/mixmodeler/reviews)

MixModeler is a browser-based Marketing Mix Modeling platform that enables marketers and analysts to build sophisticated attribution models without coding. Combining enterprise-grade statistical capabilities with an intuitive no-code interface, MixModeler supports both Bayesian and OLS modeling approaches, advanced variable transformations (adstock, saturation curves, weighted variables), and comprehensive model diagnostics. Unlike traditional MMM solutions that cost $50K-$300K annually, MixModeler delivers professional-grade analytics for free with paid plans starting at $149/month - accessible to teams of all sizes. The platform features real-time model building, interactive variable testing, decomposition analysis, and seamless Excel integration - making MMM accessible to individual analysts, agencies, and enterprises alike. Perfect for: Marketing analysts optimizing budget allocation, agencies managing multiple client campaigns, D2C brands measuring true channel ROI, and teams seeking privacy-compliant attribution beyond last-click models.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MixModeler?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MixModeler?

- **Seller:** [MixModeler](https://www.g2.com/sellers/mixmodeler)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38c28152851cf9202a160eb9d8f387ebebe2eac890ef2bc1af12c68640b08c1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmixmodeler%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About MixModeler?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive attribution tracking** that allows measurement of all marketing channels in one platform.
- Users find **MixModeler's ease of use** empowering, allowing seamless access to comprehensive marketing measurements without technical aid.
- Users value the **reliability** of MixModeler for measuring diverse marketing channels effortlessly and efficiently.
- Users value the **simple and straightforward interface** of MixModeler, making it accessible for all marketing team members.

##### Cons

- Users desire more **customization options** for reports to enhance their experience with MixModeler.
- Users desire **limited customization** options in MixModeler, hoping for more flexibility in report configurations.

#### What Are Recent G2 Reviews of MixModeler?

**["Game-changer for understanding marketing ROI"](https://www.g2.com/survey_responses/mixmodeler-review-12088884)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mixmodeler-review-12088884)

### [Musqot](https://www.g2.com/products/musqot/reviews)

Musqot Marketing Planner includes all the features required to create, manage and analyze your marketing activities and performance online. We offer simple yet robust functionality for management of the below assets and resources, and much more... All in an easy-to-use application completely built on the Salesforce platform. Integrate CRM-data and social media statistics to see the ROI/effect of your marketing efforts. • Planning & budgeting cost and resources for marketing organizations • Collaborating with internal and external stakeholders • Analyzing results and optimizing performance in all channels Marketing Planner is a Marketing Performance Management application. The solution enables professional marketers to create and manage all aspects of their marketing plans online. The scope of Musqot Marketing Planner covers all the crucial aspects of the heaviest competitor platforms, but with none of the deployment hassles. With Marketing Planner being built on native Salesforce technology, our customers can enjoy reduced complexity when implementing a system for their marketing performance management. Marketing Planner includes all the features required to create, manage, analyze and optimize your marketing activities and performance in all channels. We offer simple yet robust functionality for management of the below assets and resources, and much more. • Campaigns • Activities • Productions • Budgets • Cost centers • Resources • Objectives • Reports & dashboards Customers who are using Salesforce CRM can easily correlate sales data with their marketing calendar in our Gantt view, to illustrate the actual business effect (ROI) of their marketing efforts. External data sources, such as social media statistics from your company's Facebook page, are easily integrated with just a few clicks.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Musqot?

- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Musqot?

- **Seller:** [Musqot Marketing Technology](https://www.g2.com/sellers/musqot-marketing-technology)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Musqot?

**["It's an organizer for ones that need to organize"](https://www.g2.com/survey_responses/musqot-review-4366999)**

**Rating:** 5.0/5.0 stars

_— Serhat O._

[Read full review](https://www.g2.com/survey_responses/musqot-review-4366999)

#### What Are G2 Users Discussing About Musqot?

- [What is Musqot used for?](https://www.g2.com/discussions/what-is-musqot-used-for)

### [Nexoya](https://www.g2.com/products/nexoya/reviews)

Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified data, the platform can simulate various business scenarios, for example, estimating the budget required to generate $200,000 in revenue. Every week, Nexoya provides tailored optimization proposals to help you maximize performance across all channels. If you are satisfied with a proposal, you can simply click a button and Nexoya will automatically adjust all your campaign budgets across the connected platforms. Key features include: - Cross-channel campaign optimization tailored to your needs/goals (ROAS, Revenue, Margins) - Holistic view across channels (all in one) - Attribution capabilities using regression-based modelling - Automated cross-channel budget allocation with one click - 40+ integrations with leading ad platforms - In-depth campaign performance insights - Scenario Simulations for strategic budget planning - Expert insights & proactive guidance

**Average Rating:** 4.6/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Nexoya?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nexoya?

- **Seller:** [Nexoya](https://www.g2.com/sellers/nexoya)
- **Company Website:** www.nexoya.com
- **Year Founded:** 2018
- **HQ Location:** Konradstrasse 32, 8005 Zürich
- **Twitter:** @Nexoyacom  
264 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dffecea07dbaa29c41449a64128e2877e8af363646922fdee9239092c026ef90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexoya&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Large, 29% Medium

#### What Do G2 Reviewers Say About Nexoya?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly analytics** of Nexoya, enhancing budget optimization and collaboration with data-driven insights.
- Users value the **effective decision-making features** of Nexoya, enhancing campaign management and optimization through data-driven insights.
- Users appreciate the **ease of use** of Nexoya, streamlining budget optimizations and enhancing collaboration effortlessly.
- Users value the **enhanced collaboration** with agencies and the intuitive management of paid campaigns on Nexoya.
- Users value Nexoya's **easy budget management** , allowing for quick calculations and improved collaboration for better results.

##### Cons

- Users find the **complexity** of Nexoya's interface and features makes it challenging to navigate and understand effectively.
- Users face a **difficult learning curve** with Nexoya, hindering quick understanding of its complex features and optimisations.
- Users find the **lack of clear information** complicates navigation and understanding of Nexoya's functionalities.
- Users note a notable **learning curve** with Nexoya, making it challenging to fully grasp all features quickly.
- Users experience **automatic page reload issues** that cause confusion and misleading error messages during campaign management.

#### What Are Recent G2 Reviews of Nexoya?

**["A reliable tool for cross-channel campaign efficiency"](https://www.g2.com/survey_responses/nexoya-review-11671285)**

**Rating:** 5.0/5.0 stars

_— Gloria M._

[Read full review](https://www.g2.com/survey_responses/nexoya-review-11671285)

**["Easy to Use and Saves Time on Budget Planning"](https://www.g2.com/survey_responses/nexoya-review-12413450)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/nexoya-review-12413450)

### [next4biz CRM](https://www.g2.com/products/next4biz-crm/reviews)

Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features: - Integration to legacy systems with data deduplication - Customer’s digital footprint monitoring - Dynamic segmentation, KPI and scorecard management - Rule-based marketing & sales automation - Opportunity and task management Customer service management features: - Omnichannel communication - AI powered complaint categorization - User interface and agent script design for categories - End-to-end complaint management with workflows - Knowledge base and self service Next4biz CRM is a no-code solution bringing less IT dependency and more agility for sales & service teams. Next4biz CRM can be 2-way integrated with other systems. Next4biz CRM is compliant with GDPR, CCPA, KVKK.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate next4biz CRM?

- **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind next4biz CRM?

- **Seller:** [Next4biz](https://www.g2.com/sellers/next4biz)
- **Year Founded:** 2006
- **HQ Location:** İstanbul, Kadıköy
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d56721ada226aafb777ac29a531b5b2a08e14f1121e8a2cd8ef01d602f41874&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnext4biz%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About next4biz CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of next4biz CRM, finding it uncomplicated compared to other complex options.
- Users find the **intuitive design** of next4biz CRM refreshing, as it simplifies their experience compared to other options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to more complex options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to other complex systems.
- Users appreciate the **user-friendly design** of next4biz CRM, finding it easy to navigate compared to other systems.

##### Cons

- Users are frustrated by the **poor customer support** , with chat representatives unable to adequately answer questions.
- Users express frustration with the **poor support** in next4biz CRM, lacking responsive assistance for their inquiries.
- Users feel frustrated by the **lack of responsive chat support** , leaving questions unanswered during critical moments.

#### What Are Recent G2 Reviews of next4biz CRM?

**["A software system where I can efficiently manage my sales and product management activities."](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)**

**Rating:** 4.0/5.0 stars

_— Elçin B._

[Read full review](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)

### [ObserviX AI](https://www.g2.com/products/observix-ai/reviews)

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ObserviX AI?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ObserviX AI?

- **Seller:** [ObserviX](https://www.g2.com/sellers/observix)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7d41ccb506dfd5f887a0642c21973e7af6cff5db1d39b183b388a38aa2e2fae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fobservix&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ObserviX AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly multi-tenant setup** of ObserviX AI, allowing easy management of multiple client accounts.
- Users value the **sophisticated attribution tracking** of ObserviX AI, making data interpretation easy for all team members.
- Users appreciate the **multi-tenant setup** of ObserviX AI, making client management seamless and efficient.
- Users love the **ease of use** of ObserviX AI, appreciating its simple navigation and clear data presentations.
- Users value the **easy learning curve** of ObserviX AI, enabling quick data interpretation for all team members.

##### Cons

- Users express a need for more **pre-built dashboard templates** for e-commerce in the ObserviX AI product.
- Users are disappointed by the **lack of pre-built dashboard templates** for e-commerce in ObserviX AI currently.
- Users feel that the **missing features** like pre-built dashboards and mobile app tracking limit ObserviX AI's potential.
- Users express concerns about **subscription issues** as more features and templates are still needed in ObserviX AI.
- Users find the lack of **pre-built dashboards** and mobile app tracking a limitation for ObserviX AI's current usability.

#### What Are Recent G2 Reviews of ObserviX AI?

**["ObserviX Makes Multi-Client Analytics Easy, Just Needs More E-Commerce Templates"](https://www.g2.com/survey_responses/observix-ai-review-11835034)**

**Rating:** 5.0/5.0 stars

_— Владислав ._

[Read full review](https://www.g2.com/survey_responses/observix-ai-review-11835034)

### [OptiMine](https://www.g2.com/products/optimine/reviews)

OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OptiMine?

- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OptiMine?

- **Seller:** [OptiMIne](https://www.g2.com/sellers/optimine)
- **Year Founded:** 2008
- **HQ Location:** Minneapolis, US
- **Twitter:** @OptiMineInc  
801 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e943539432c0d17bd413fb0eebe7a371f724b8a8ed5da2681c3e74a906bead2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimine-software-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of OptiMine?

**["A revolutionary software for managing advertising campaigns"](https://www.g2.com/survey_responses/optimine-review-8665835)**

**Rating:** 4.5/5.0 stars

_— Wilmer B._

[Read full review](https://www.g2.com/survey_responses/optimine-review-8665835)

### [Outsmart](https://www.g2.com/products/outsmart/reviews)

Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.

**Average Rating:** 3.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Outsmart?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 3.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 0.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 0.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Outsmart?

- **Seller:** [Outsmart](https://www.g2.com/sellers/outsmart)
- **Year Founded:** 2016
- **HQ Location:** Bangkok, TH
- **Twitter:** @outsmartio  
87 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea46ace65d87161fd7e08b1dec3434c0d3bd127d1d81e2d5c4dbbcd954db1480&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutsmartio&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Outsmart?

**["My Daily Benchmark Analytics"](https://www.g2.com/survey_responses/outsmart-review-361563)**

**Rating:** 5.0/5.0 stars

_— Wissam Y._

[Read full review](https://www.g2.com/survey_responses/outsmart-review-361563)

#### What Are G2 Users Discussing About Outsmart?

- [What is Outsmart used for?](https://www.g2.com/discussions/what-is-outsmart-used-for)

### [Paapi](https://www.g2.com/products/paapi/reviews)

Paapi is an ad measurement and audience activation platform solving the underlying challenge of stitching the full user path across channels, devices, and web-to-app journeys. That foundation powers accurate attribution, deduped conversions, cohort analysis by LTV, product and channel - as well as audiences that update continuously and activate directly to your ad platforms without the engineering queue. The result is a closed loop between measurement and activation, enabling automated performance optimisation.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Paapi?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Paapi?

- **Seller:** [Paapi](https://www.g2.com/sellers/paapi)
- **Year Founded:** 2024
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb72b8f44ea31c9a2b701f4a1fd41605b1cca4dcbc9d5e925a1bc49c56b07fd4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaapi-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Paapi?

**["Powerful User-Level Journey Tracking That Sharpened Our Creative Strategy"](https://www.g2.com/survey_responses/paapi-review-12884308)**

**Rating:** 4.5/5.0 stars

_— Jordan P._

[Read full review](https://www.g2.com/survey_responses/paapi-review-12884308)

### [Pacr - Better paid ad spend tracking](https://www.g2.com/products/pacr-better-paid-ad-spend-tracking/reviews)

Pacr allows you to track the spend (vs budget) for all your paid ad accounts across all platforms. You can track and forecast out total monthly spend whilst being alerted in real-time of any significant changes ! Keep track of all your paid media channels across your accounts, including Google Ads, Google DV360, Facebook Ads, LinkedIn Ads, TikTok Ads & SnapChat Ads and more... -Stay alert of any significant changes Get informative alerts & notifications about significant changes in your clients accounts or warnings on over/under spend. - Lay your mind to rest with monthly forecast You can track and forecast out total monthly spend in real-time all in once places and can be accessed via desktop and mobile. - Leave the spreadsheets behind Stop using messy in-house built solutions and spreadsheets to keep a track of all budgets. Pacr provides the one-stop solution to track everything you need.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Pacr - Better paid ad spend tracking?

- **Seller:** [Pacr](https://www.g2.com/sellers/pacr)
- **Year Founded:** 2022
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fc3e3ccadb50eced65558b66ab8028e6cad416c90e00d7e009bd3ea3069d56b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpacr%2F%3ForiginalSubdomain%3Duk&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Pacr - Better paid ad spend tracking?

**["We use this everyday for our PPC spend tracking"](https://www.g2.com/survey_responses/pacr-better-paid-ad-spend-tracking-review-8591050)**

**Rating:** 5.0/5.0 stars

_— Liam L._

[Read full review](https://www.g2.com/survey_responses/pacr-better-paid-ad-spend-tracking-review-8591050)

### [Pattern89](https://www.g2.com/products/pattern89/reviews)

Predict creative performance, with over 95% accuracy, before you spend a dollar on marketing. Pattern89 is an artificial intelligence solution that predicts what will perform, optimizes in-flight campaigns, and analyzes billions of creative data points, so you can power every marketing decision.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Pattern89?

- **Seller:** [Pattern89](https://www.g2.com/sellers/pattern89)
- **Year Founded:** 2016
- **HQ Location:** Indianapolis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca3e236f2788c132cae48d546de0188a8b5dd669b88eb081923c36a8ab546dd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10971531&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Pattern89?

**["Great Analytics"](https://www.g2.com/survey_responses/pattern89-review-6762389)**

**Rating:** 5.0/5.0 stars

_— Vordi D._

[Read full review](https://www.g2.com/survey_responses/pattern89-review-6762389)

#### What Are G2 Users Discussing About Pattern89?

- [What is Pattern89 used for?](https://www.g2.com/discussions/what-is-pattern89-used-for)

### [Platform X by Commanders Act](https://www.g2.com/products/platform-x-by-commanders-act/reviews)

With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Platform X by Commanders Act?

- **Seller:** [Commanders Act](https://www.g2.com/sellers/commanders-act-64b0e7d1-5772-44a4-8174-5e9394b1c1cb)
- **Year Founded:** 2010
- **HQ Location:** Paris, FR
- **Twitter:** @CommandersAct  
1,473 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48cb866367fb197e89555ab77eb04c53ae86dd34cd875ef68ed7c062fc838e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommandersact%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Platform X by Commanders Act?

- [What is Mix Commander used for?](https://www.g2.com/discussions/what-is-mix-commander-used-for)

### [pragmaticBOX](https://www.g2.com/products/pragmaticbox/reviews)

pragmaticBOX: all-in-one marketing platform empowers businesses with affiliate marketing 🔗 solutions, data-driven 📈 strategies and superior traffic quality. We scale and automate every type of online business with an all-in-one marketing platform. Our technology solution is simple to use, delivering value for our customers' growth, and bringing teams and campaigns’ tools together in one place. Main features: - affiliate/partners management module with marketplace - website and all marketing activities analytics - dedicated reports and dashboards - customer journey analysis and optimization - campaign' tracking - data analysis in one place - fraud prevention - user segmentation Drive your digital growth with pragmaticBOX!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind pragmaticBOX?

- **Seller:** [PragmaticAD Sp. z o.o.](https://www.g2.com/sellers/pragmaticad-sp-z-o-o)
- **Year Founded:** 2017
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fde346e273763155c2c1e71a3d8614b7b36a2aec2e8a634a2c3dde16da34608&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpragmaticbox&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of pragmaticBOX?

**["Use of Pragmatic in Marketing"](https://www.g2.com/survey_responses/pragmaticbox-review-7471404)**

**Rating:** 5.0/5.0 stars

_— Nilesh C._

[Read full review](https://www.g2.com/survey_responses/pragmaticbox-review-7471404)

### [Reeport](https://www.g2.com/products/reeport/reviews)

Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Reeport?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Reeport?

- **Seller:** [Reeport](https://www.g2.com/sellers/reeport)
- **HQ Location:** Paris, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Reeport?

**["Wonderful dashboard tool"](https://www.g2.com/survey_responses/reeport-review-2270683)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/reeport-review-2270683)

#### What Are G2 Users Discussing About Reeport?

- [What is Reeport used for?](https://www.g2.com/discussions/what-is-reeport-used-for)

### [REPORTIFUL](https://www.g2.com/products/reportiful/reviews)

REPORTIFUL – your magic tool for marketing reports with insights. It turns scattered campaign data and spreadsheets into reports. Those do not only look nice (for clients and management) but - and especially - provide insights and actionable recommendations. Have you ever struggled to analyse data scattered across spreadsheets? Have you ever spent hours creating a management report from raw numbers? Have you ever been fighting to get behind the real insights of campaign metrics? There are tools to track data (not fully used by everyone, but solutions are out there). There are tools to visualize numbers (not always easy to use, but ok). There are tools to do number-crunching deep dives for the ones interested (and trained). What did not exist so far: A solution to turn your numbers into real insights. A solution to create a client-ready report from a spreadsheet (in seconds). A solution to propose real actions derived from campaign analytics. WE CHANGED THIS! Welcome to REPORTIFUL – the world’s first solution to turn scattered data into beautiful customized reports with real insights and recommendations. If getting marketing insights or report creation are part of your life, this is for you. Try it for free with the link in the comments.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind REPORTIFUL?

- **Seller:** [Reportiful](https://www.g2.com/sellers/reportiful)
- **Year Founded:** 2026
- **HQ Location:** Germany
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5454a5c7d9fa3fa1213687fcfb9158e9b0ec2795e04d573683cc5c13208591fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freportiful%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of REPORTIFUL?

**["Simple and Time-Saving Reporting Tool"](https://www.g2.com/survey_responses/reportiful-review-13062730)**

**Rating:** 5.0/5.0 stars

_— Sascha K._

[Read full review](https://www.g2.com/survey_responses/reportiful-review-13062730)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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