# Best Marketing Analytics Tools - Page 20

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### iubenda

iubenda group is an international privacy and compliance provider offering solutions that help organizations generate legal documents, manage user consent, and meet requirements across data protection, accessibility, and governance. Founded in 2011 and headquartered in Milan, the group supports more than 150,000 customers across 100+ countries, ranging from small businesses and agencies to SaaS companies, ecommerce brands, and large enterprises. Today, the group includes four brands: iubenda, consentmanager, Complianz, and Cookie First, which together offer a comprehensive suite of tools designed to scale with teams as they grow. Across its ecosystem, the iubenda group provides solutions that address global regulatory frameworks, including the GDPR (and UK GDPR), the ePrivacy Directive, Switzerland’s FADP, Brazil’s LGPD, California’s CCPA/CPRA, and several other U.S. state laws. Businesses can create and maintain multilingual policies, manage cookie consent, document user permissions, support data subject rights workflows, and set up internal whistleblowing channels, all through tools built to reduce operational friction as organizations expand into new markets. The group’s solutions integrate seamlessly with websites, mobile apps, and popular CMS platforms, helping teams ship updates quickly without adding legal or technical overhead. The primary value of the iubenda group’s solutions lies in helping digital teams manage essential privacy and governance tasks in a structured, automated way. By combining document generation, consent management, accessibility tools, and rights-request workflows, the platform supports transparent user experiences while allowing organizations to maintain momentum across product, marketing, and engineering. Its modular approach allows small businesses to start with core products and scale into more advanced workflows across multiple domains, applications, and regions, providing flexibility as compliance needs evolve. Key Features and Capabilities - Privacy and Cookie Policy Generator Creates and maintains legal documents tailored to specific jurisdictions, updating them as privacy regulations evolve. Policies are available in up to 27 languages, making them suitable for multilingual sites, global teams, and businesses with international growth plans. - Privacy Controls and Cookie Solution Scans, identifies, and categorizes cookies and tracking technologies, providing customizable banner configurations aligned with international standards. As a Google-Certified CMP, it integrates with Google Consent Mode v2 and supports the IAB TCF 2.2 framework. - Terms and Conditions Generator Offers structured, customizable terms for websites, applications, and ecommerce environments. - WayWidget (Accessibility Tool) Helps organizations address key usability and accessibility obligations associated with the European Accessibility Act (EAA). - Advanced Solutions Consent, whistleblowing, and monitoring in one place, built for growing businesses. Includes data request managament, confidential whistleblowing, and always-on compliance checks. iubenda group also offers solutions for agencies, enterprises, e-commerce, publishers, advertisers, and app developers, as well as native WordPress and Shopify plugins and apps.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T21%3A27%3A49Z&secure%5Bdisplayable_resource_id%5D=2189&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=64773&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=64773&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D20&secure%5Btoken%5D=9a10096f056280727566f40c70c5510257fa19ac204e882d0aa7e5eced9e5ddd&secure%5Burl%5D=https%3A%2F%2Fwww.iubenda.com%2Fen%2F&secure%5Burl_type%5D=company_website)

### [Adobe Mix Modeler](https://www.g2.com/products/adobe-mix-modeler/reviews)

Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is an AI-powered marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and efficiently plan marketing budget allocations across paid, earned, and owned channels. Key Features - Unified marketing measurement - Unify ROI measurement and planning across channels—whether online or offline – by connecting and integrating summary- and touchpoint-level data analysis in a user-friendly application. Using our patent-pending, bi-directional transfer learning technology that integrates multi-touch attribution (MTA) and marketing mix modeling (MMM) methodologies, unlock consistent, comprehensive measurement insights. - Marketing measurement models – Provides users the ability to easily customize AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations. Seamless UI workflows also make it possible to quickly adapt to business and market changes by re-training models and re-scoring the latest marketing data to produce insights that match current market realities. - Marketing scenario planning - Quickly generate, compare, and adjust multiple marketing plans to forecast the results of varying scenarios directly in the UI — empowering your team to make confident, expedited marketing investment decisions. - In-flight optimizations – Performance-to-plan reporting dashboards help marketers monitor up-to-date marketing performance and make data-driven, in-flight optimizations during campaigns that boost ROI.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Adobe Mix Modeler?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About Adobe Mix Modeler?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Adobe Mix Modeler for streamlining their media processes effectively.

#### What Are Recent G2 Reviews of Adobe Mix Modeler?

**["Roger MRM BRAZIL"](https://www.g2.com/survey_responses/adobe-mix-modeler-review-10956118)**

**Rating:** 5.0/5.0 stars

_— Rogerio G._

[Read full review](https://www.g2.com/survey_responses/adobe-mix-modeler-review-10956118)

### [Ad.Style](https://www.g2.com/products/ad-style/reviews)

Ad.style is a content recommendation and discovery platform serving 65B ad impressions to more than 210M unique visitors each month. We display only premium ad content based on audience preferences. Our partners include Estee Lauder, Booking.com, Nestle, and many others.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Ad.Style?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ad.Style?

- **Seller:** [Ad Style](https://www.g2.com/sellers/ad-style)
- **Year Founded:** 2015
- **HQ Location:** Boca Raton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b568e1605c814564c51b55b7e6d97bc04ed72b2700c27edef4b3a86211d96ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadstyle-network%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Ad.Style?

**["Clean native traffic, decent ROI"](https://www.g2.com/survey_responses/ad-style-review-8521074)**

**Rating:** 4.5/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/ad-style-review-8521074)

### [AI CMO](https://www.g2.com/products/ai-cmo/reviews)

AI-CMO.net is a unique resource that goes beyond tool listings by providing the strategic layer—templates and reports—that marketers actually need to succeed with AI. It’s an essential bookmark for any marketing professional looking to level up their tech stack with calculated precision.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AI CMO?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AI CMO?

- **Seller:** [AI CMO](https://www.g2.com/sellers/ai-cmo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AI CMO?

**["AI CMO Delivered Valuable AI Traffic Insights"](https://www.g2.com/survey_responses/ai-cmo-review-12615901)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/ai-cmo-review-12615901)

### [Blackwood Seven](https://www.g2.com/products/blackwood-seven/reviews)

Blackwood Seven is a media analytics platform designed to increase the effect of company’s media spend using artificial intelligence and machine learning.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Blackwood Seven?

- **Seller:** [Blackwood Seven](https://www.g2.com/sellers/blackwood-seven)
- **Year Founded:** 2013
- **HQ Location:** Copenhagen, DK
- **Twitter:** @BlackwoodSeven  
362 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=823a26a7951969fb641bebc7c776db3306b6378b29082ed298724e4478fb6538&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblackwood-seven-a-s%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Blackwood Seven?

**["Must needed platform for any agency"](https://www.g2.com/survey_responses/blackwood-seven-review-6766560)**

**Rating:** 4.0/5.0 stars

_— YOGESH J._

[Read full review](https://www.g2.com/survey_responses/blackwood-seven-review-6766560)

#### What Are G2 Users Discussing About Blackwood Seven?

- [What is Blackwood Seven used for?](https://www.g2.com/discussions/what-is-blackwood-seven-used-for)

### [Buzz Radar](https://www.g2.com/products/buzz-radar/reviews)

Because the brain processes imagery 60,000 times faster than words, we collate, simplify and visualise your data.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Buzz Radar?

- **Seller:** [Buzz Radar](https://www.g2.com/sellers/buzz-radar)
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **Twitter:** @buzzradar  
1,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd0fcce33450d0074e7a59029a77d37c3e2d66acc1e3a2251123d198287fa1a9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzz-radar%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Buzz Radar?

**["BuzzRadar and CES"](https://www.g2.com/survey_responses/buzz-radar-review-851377)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Electronics_

[Read full review](https://www.g2.com/survey_responses/buzz-radar-review-851377)

#### What Are G2 Users Discussing About Buzz Radar?

- [What is Buzz Radar used for?](https://www.g2.com/discussions/what-is-buzz-radar-used-for)

### [Calypsus](https://www.g2.com/products/calypsus/reviews)

Calypsus introduces a seamless way to centralize all your online marketing data into 1 single reporting tool. Connect your favorite data sources, build cross-channel reports, share & export to whatever file type you prefer.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Calypsus?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Calypsus?

- **Seller:** [Calypsus](https://www.g2.com/sellers/calypsus)
- **Year Founded:** 2019
- **HQ Location:** Ghent, BE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4df342ba36b299c3b1f02468d6765bc575aa1aac1087a9742e33023432bc8e10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11735894&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Calypsus?

**["Calypsus: Google Data Studio Connectors"](https://www.g2.com/survey_responses/calypsus-review-9517013)**

**Rating:** 5.0/5.0 stars

_— Deepak K._

[Read full review](https://www.g2.com/survey_responses/calypsus-review-9517013)

### [Captain Growth](https://www.g2.com/products/captain-growth/reviews)

Captain Growth is an AI that automates users' marketing analytics. Captain Growth extracts valuable insights from users' data.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Captain Growth?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Captain Growth?

- **Seller:** [Captain Growth](https://www.g2.com/sellers/captain-growth)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Captain Growth?

**["Captain Growth Marketing Analytics Good for Business Ads"](https://www.g2.com/survey_responses/captain-growth-review-4485119)**

**Rating:** 5.0/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/captain-growth-review-4485119)

#### What Are G2 Users Discussing About Captain Growth?

- [What is Captain Growth used for?](https://www.g2.com/discussions/what-is-captain-growth-used-for)

### [ChatGPT in Google Sheets](https://www.g2.com/products/chatgpt-in-google-sheets/reviews)

ChatGPT in Google Sheets automates analysis and generates actionable insights from your data, making spreadsheet management a breeze.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ChatGPT in Google Sheets?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ChatGPT in Google Sheets?

- **Seller:** [gox.ai](https://www.g2.com/sellers/gox-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ChatGPT in Google Sheets?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effortless automation** in ChatGPT for Google Sheets, enhancing productivity with natural language assistance.
- Users enjoy the **effortless natural language integration** with ChatGPT in Google Sheets, enhancing productivity and saving time.
- Users love how ChatGPT in Google Sheets offers **time-saving functionality** , making tasks easier and more efficient within their spreadsheets.

##### Cons

- Users occasionally face **connection issues** with ChatGPT in Google Sheets, impacting their overall experience and productivity.
- Users find a noticeable **learning curve** for advanced features of ChatGPT in Google Sheets, hindering a seamless experience.
- Users experience **slow customer support** that can hinder troubleshooting specific use cases effectively.

#### What Are Recent G2 Reviews of ChatGPT in Google Sheets?

**["Game-Changer for Productivity in Google Sheets"](https://www.g2.com/survey_responses/chatgpt-in-google-sheets-review-11663947)**

**Rating:** 5.0/5.0 stars

_— Keshav K._

[Read full review](https://www.g2.com/survey_responses/chatgpt-in-google-sheets-review-11663947)

### [ClimbinSearch](https://www.g2.com/products/climbinsearch/reviews)

ClimbinSearch is a marketing performance platform that unifies media planning, reporting, search analytics, and automated SEA SEO cannibalization testing in one system. It connects Google Ads, Meta Ads, GA4, and Google Search Console to keep media plans, dashboards, and search insights aligned and refreshed automatically. Teams use ClimbinSearch to plan and approve budgets faster, track planned vs achieved delivery, standardize reporting across channels, and turn search data into execution decisions, including keyword overlap diagnostics and controlled incrementality tests when paid and organic compete.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ClimbinSearch?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ClimbinSearch?

- **Seller:** [ClimbinSearch.com](https://www.g2.com/sellers/climbinsearch-com)
- **Year Founded:** 2020
- **HQ Location:** Bucuresti, RO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0d19835ef07214ca16fb4031162df3ca77ebcf8447d6a5719730cbd0989b450&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclimbinsearch%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About ClimbinSearch?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly value the **advanced analytics** of ClimbinSearch, enabling better strategy and significant cost savings.
- Users value the **automation capabilities** of ClimbinSearch, enhancing strategy and optimizing ad spend effectively.
- Users value the **automated SEA-SEO cannibalization tests** for optimizing ad spend and enhancing organic performance.
- Users benefit from the **time-saving automation** of SEA-SEO tests, allowing for immediate insights and optimization.

##### Cons

- Users find the **difficult setup** process time-intensive, requiring significant investment for effective onboarding and data mapping.
- Users find the **steep learning curve** challenging, requiring significant time investment for effective setup and onboarding.

#### What Are Recent G2 Reviews of ClimbinSearch?

**["Automated SEA-SEO Cannibalization Insights That Drive Immediate Uplift and Savings"](https://www.g2.com/survey_responses/climbinsearch-review-12371324)**

**Rating:** 5.0/5.0 stars

_— Adelina T._

[Read full review](https://www.g2.com/survey_responses/climbinsearch-review-12371324)

### [CogniClick](https://www.g2.com/products/cogniclick/reviews)

A smart platform + smart consultancy. Whether you want an idea for your next campaign or a tool for sales, we’re here to do the heavy lifting – so think of us like an extension of your team. CogniClick not only provides a smart platform for sales-optimised tools to help you win and grow accounts we also provide expert sales expertise to help you deliver on your lead generation, upsell, cross-sell, ABM and sales enablement goals. We’ll devise the best way for you to position and sell your proposition and to create the perfect solution. From thought leadership to product centric campaigns, we’ll deliver the right tool for you and help you every step of the way.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate CogniClick?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CogniClick?

- **Seller:** [CogniClick](https://www.g2.com/sellers/cogniclick)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed041a362d59219a23df8ad97ae6fda981cb7b66540e313b6c9f9c6bf1e4b6fd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcogniclick&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of CogniClick?

**["Efficient and attractive marketing platform"](https://www.g2.com/survey_responses/cogniclick-review-8346802)**

**Rating:** 4.0/5.0 stars

_— Praveen K._

[Read full review](https://www.g2.com/survey_responses/cogniclick-review-8346802)

### [Conative AI](https://www.g2.com/products/conative-ai/reviews)

Conative is an intelligent planning tool for e-commerce teams. Connect your inventory system to your marketing channels to manage both in one place — in real-time. Ditch the spreadsheets by leveraging Conative's AI planning tools to make decisions faster. Identify, promote, and replenish your best-sellers to increase your revenue. Know what products to mark down to free up cash for the right inventory. Modern brands run on Conative AI.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Conative AI?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Conative AI?

- **Seller:** [Conative](https://www.g2.com/sellers/conative)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2994931c22d79792f124ff88ebce67d3e6759e80026545031f52abcef76bca67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconative-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Conative AI?

**["One the most user friendly and powerful products"](https://www.g2.com/survey_responses/conative-ai-review-8580712)**

**Rating:** 5.0/5.0 stars

_— Bryan D._

[Read full review](https://www.g2.com/survey_responses/conative-ai-review-8580712)

**["Addresses our Magento Inventory & Sales Reporting Needs and Much More!"](https://www.g2.com/survey_responses/conative-ai-review-8593129)**

**Rating:** 5.0/5.0 stars

_— Dan K._

[Read full review](https://www.g2.com/survey_responses/conative-ai-review-8593129)

### [Conversios](https://www.g2.com/products/conversios-systems-pvt-ltd-conversios/reviews)

Conversios is a no-code Google Analytics and Pixel Integration Tool For Ecommerce Stores on Woocoomerce, Shopify, and Magento. It offers a product feed manager feature that helps you to sync more than 10,000+ products in a click! Conversios has its presence on 3 different platforms namely Woocommerce, Shopify, and Magento with more than 50,000 active users. With one-click Google Tag Manager Implementation, our tool helps you to track every e-commerce metric and do dynamic remarketing! Conversios recently added Facebook Conversion API to their feature-rich product. This would help people to track visitors that Facebook Pixel was unable to do! Integrate Google Analytics 4 and Facebook Pixel with a single click. Check out our website to know more!

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Conversios?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Conversios?

- **Seller:** [Conversios Systems Pvt Ltd](https://www.g2.com/sellers/conversios-systems-pvt-ltd)
- **Year Founded:** 2022
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31ead37cc0644c39b0b1a7722ef88eb6782be4281a4b36fc125f6a4d06e6c827&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconversios&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Conversios?

**["Best Google Analytics Plugin For Ecommerce Stores"](https://www.g2.com/survey_responses/conversios-review-9774102)**

**Rating:** 4.0/5.0 stars

_— Verified User in Cosmetics_

[Read full review](https://www.g2.com/survey_responses/conversios-review-9774102)

**["Best Google Analytics Plugin I came across"](https://www.g2.com/survey_responses/conversios-review-9412105)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/conversios-review-9412105)

### [Cortex](https://www.g2.com/products/ledger-bennett-cortex/reviews)

Revenue Analytics For Every Channel and Team 25+out of the box customizable best practice dashboards and reports built from years of direct customer work. Now everyone can plan and optimize what they do based on revenue and customer lifetime value impact via purpose-built revenue analytics designed to support their areas of responsibility (Paid Advertising, Demand Gen, BDRs, Partners, Events, Content, Email, Chat, in product PLG conversion points and more…)

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Cortex?

- **Seller:** [Ledger Bennett](https://www.g2.com/sellers/ledger-bennett)
- **Year Founded:** 1985
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96e0ba31e3c3d5fdeab5e825e24bff8bebd76f8107fffb2bbcff5ffb0861199b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fledger-bennett-plc%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Cortex?

**["Amazing Features in the XDR-Never Seen with any other XDR Solutions"](https://www.g2.com/survey_responses/cortex-review-6966517)**

**Rating:** 5.0/5.0 stars

_— Gopi T._

[Read full review](https://www.g2.com/survey_responses/cortex-review-6966517)

### [Deebr](https://www.g2.com/products/deebr/reviews)

Deebr engages your customers and gets results through data collection, sales prediction and audience building. Automated collection: We collect your data and train our machine learning models daily. Sales prediction: Our algorithms give you a head start on future trends. Improved targeting: Deliver relevant campaigns according to your business constraints.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Deebr?

- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Deebr?

- **Seller:** [Deebr](https://www.g2.com/sellers/deebr)
- **Year Founded:** 2022
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b0ed55885d6c5de4828f9968cee6953a869d92bfb6e2854e95ae7e11a9c74b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeebr&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Deebr?

**["Finally, an innovative and time-saving tool for managing your CRM campaigns"](https://www.g2.com/survey_responses/deebr-review-7747761)**

**Rating:** 4.5/5.0 stars

_— Mickaël A._

[Read full review](https://www.g2.com/survey_responses/deebr-review-7747761)

### [Electrik.AI](https://www.g2.com/products/electrik-ai/reviews)

Electrik.AI is a marketing intelligence platform to extract, collect and integrate data from various marketing channels such as Google Analytics, AdWords, Bing, Facebook, Shopify, etc. Electrik.AI is completely cloud-based, giving marketers point-and-click control to set up new data sources in minutes without code. Our innovative Google Analytics Hit Data Extractor calls over 30+ APIs and enriches with over 300 attributes of un-sampled and hit level data. Without you writing a single line of code we periodically load into Azure, Snowflake, Dropbox, OneDrive, etc.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Electrik.AI?

- **Seller:** [Electrik.AI](https://www.g2.com/sellers/electrik-ai)
- **Year Founded:** 2018
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=627cde00fe6fae70edb3d329729ca5fc8ec4b9223517a031816f801600d9c160&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felectrikai&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Electrik.AI?

**["An intelligent marketing application to collect the data from Google analytics, Bing, Google ads etc"](https://www.g2.com/survey_responses/electrik-ai-review-8278870)**

**Rating:** 5.0/5.0 stars

_— Venkat B._

[Read full review](https://www.g2.com/survey_responses/electrik-ai-review-8278870)

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[SEO Tools](https://www.g2.com/categories/seo-tools)

[Job Search Sites](https://www.g2.com/categories/job-search-sites)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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