# Best Marketing Analytics Tools - Page 19

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T21%3A30%3A52Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1330282&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D19&secure%5Btoken%5D=4cb2fe4bb8d4d72ea6229bf5b551cd4be43d20f937d7fae981c0db070b494d4a&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fadobe-analytics%2Fcustomer-journey-analytics.html%3Fsdid%3DKVGRTQ9J%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [PIMMS](https://www.g2.com/products/pimms/reviews)

PIMMS is a smart link-sharing and conversion tracking platform built to maximize engagement and drive measurable results across channels. It allows creators, marketers, and teams to share links that automatically open in the correct mobile apps— like YouTube, Amazon, or Vinted —ensuring a seamless user experience and higher conversion rates. With real-time analytics, PIMMS tracks clicks, leads, conversions, and sales, giving users full visibility into what drives performance. The tool supports features like branded short links, QR codes, shared dashboards, and advanced filtering by UTM parameters, source, device, location, and campaign. PIMMS also integrates with tools like Stripe, Shopify, Zapier, and Cal.com to connect marketing activity directly to revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate PIMMS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind PIMMS?

- **Seller:** [PIMMS](https://www.g2.com/sellers/pimms)
- **Year Founded:** 2025
- **HQ Location:** Geneva, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5daa92cd5ae75060e5def0a7399ab622f1c88a33472d7178a7f46a43716c29d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetpimms&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About PIMMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of PIMMS, praising its simplicity and reliability for everyday tasks.
- Users value the **effective lead generation** capabilities of PIMMS, finding it simple to track and manage links.
- Users appreciate the **seamless LinkedIn integration** of PIMMS, making tracking content and campaigns a breeze.
- Users value the **reliability** of PIMMS, appreciating its simple yet dependable functionality.
- Users appreciate the **simplicity and effectiveness** of PIMMS, finding it a seamless addition to their workflow.

#### What Are Recent G2 Reviews of PIMMS?

**["Game Changer for Link Tracking"](https://www.g2.com/survey_responses/pimms-review-11224143)**

**Rating:** 5.0/5.0 stars

_— Mathieu V._

[Read full review](https://www.g2.com/survey_responses/pimms-review-11224143)

**["Best attribution tool out there"](https://www.g2.com/survey_responses/pimms-review-11207177)**

**Rating:** 5.0/5.0 stars

_— Alexandre S._

[Read full review](https://www.g2.com/survey_responses/pimms-review-11207177)

### [Prescient AI](https://www.g2.com/products/prescient-ai/reviews)

Prescient AI is an advanced marketing mix modeling (MMM) solution that harnesses AI for omni-channel brands. Leverage cross-channel revenue attribution and budget optimization that’s custom-tailored to your brand by combining your unique data & our decades of machine-learning and statistical expertise. We’re a team of expert engineers, researchers and e-commerce marketers that are laser focused on providing brands confidence and agility when making budget decisions. Prescient AI empowers Marketers to: - Work confidently with media measurement that is future-proofed against further data restrictions - no pixels or cookies needed. - Access a marketing platform built from the ground up to avoid integration headaches. - Use pre-built APIs to connect all media channels in minutes, not days. - Gain actionable insights in less than 36 hours. - See all historical data in one place with new insights. Simulate and execute your growth plans with confidence and optimize for profitability through Prescient AI.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Prescient AI?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Prescient AI?

- **Seller:** [Prescient AI](https://www.g2.com/sellers/prescient-ai)
- **Year Founded:** 2019
- **HQ Location:** Miami, US
- **Twitter:** @PrescientAI  
279 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99eb853e47714e6ac8a7b9c2388bd98c778469ef2112188399f68427417d53d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprescient-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Medium

#### What Are Recent G2 Reviews of Prescient AI?

**["Actionable, Dynamic, Paid Media Driven MMM"](https://www.g2.com/survey_responses/prescient-ai-review-9519660)**

**Rating:** 5.0/5.0 stars

_— Cam B._

[Read full review](https://www.g2.com/survey_responses/prescient-ai-review-9519660)

**["Prescient AI Provides Actionable Insights"](https://www.g2.com/survey_responses/prescient-ai-review-9333965)**

**Rating:** 4.5/5.0 stars

_— Joe T._

[Read full review](https://www.g2.com/survey_responses/prescient-ai-review-9333965)

### [PulseQED](https://www.g2.com/products/pulseqed/reviews)

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate PulseQED?

- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PulseQED?

- **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed)
- **Year Founded:** 1995
- **HQ Location:** Houten, Utrecht
- **Twitter:** @ScanmarQED  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da5862297b994878ff1c20a7e82839414fd20f565b6199d6c13f5502f41d9da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanmarqed%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of PulseQED?

**["Brand2go"](https://www.g2.com/survey_responses/pulseqed-review-9318477)**

**Rating:** 5.0/5.0 stars

_— Aksheta S._

[Read full review](https://www.g2.com/survey_responses/pulseqed-review-9318477)

**["It's a accurate insight into your brand performance"](https://www.g2.com/survey_responses/pulseqed-review-9308118)**

**Rating:** 4.5/5.0 stars

_— Danny S._

[Read full review](https://www.g2.com/survey_responses/pulseqed-review-9308118)

### [Samhub](https://www.g2.com/products/samhub/reviews)

Samhub is the world’s first marketing analytics platform with data enrichment for consumer oriented businesses. The platform allows marketing teams to gain a deeper understanding for their customers, website visitors and marketing performance by adding more and better data, automating analytics and visualising insights. Samhub is Privacy by Design and use anonymous data to make sure that it’s easy for businesses to meet their privacy needs, without loosing valuable insights. It also makes it possible to target marketing campaigns with high accuracy across all channels, without the use of third-party cookies. Learn more about our solutions: Audience Analysis - Compare your customers with the whole population to understand who your best customers are, how to acquire more of them and uncover growth opportunities. It also shows the size of your customer groups and your market penetration, along with over 600 more insights. Website Analytics - Add more data to your website traffic to understand who's visiting your website and how your marketing efforts perform in different segments. Our website analytics allows marketing teams to measure and understand the true performance of their marketing, with user privacy in focus. Targeted Advertising - Create and launch marketing campaigns targeting the right audience in all channels within seconds. Ensure optimal performance with automated, data-driven optimisations and stay up to date with real-time reports.

**Average Rating:** 4.1/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Samhub?

- **Seller:** [Digital Brain Nordic AB](https://www.g2.com/sellers/digital-brain-nordic-ab)
- **Year Founded:** 2017
- **HQ Location:** Gothenburg, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=713e710cd2108330dbd2a1acf8a855cb3098b8137f8ee8c77180bc3175714a08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetsamhub%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 25% Small

#### What Are Recent G2 Reviews of Samhub?

**["The first choice for marketing data integration: Samhub efficiently empowers decision-making."](https://www.g2.com/survey_responses/samhub-review-12124700)**

**Rating:** 4.5/5.0 stars

_— Thomas P._

[Read full review](https://www.g2.com/survey_responses/samhub-review-12124700)

**["Privacy-First Analytics with Room for Improvement"](https://www.g2.com/survey_responses/samhub-review-13228846)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/samhub-review-13228846)

### [Shanon](https://www.g2.com/products/shanon/reviews)

A marketing automation with the No.1 market share for 7 consecutive years. It disseminates information useful for marketing.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Shanon?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Shanon?

- **Seller:** [Shanon](https://www.g2.com/sellers/shanon)
- **Year Founded:** 2000
- **HQ Location:** 港区三田3-13-16, JP
- **Twitter:** @shanon\_mk  
3,296 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25d14b798387c70861ec2407398ab0a79362b8c22f30bf18229676f8c3163c0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshanon%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®
- **Ownership:** TYO: 3976

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Shanon?

**["Best marketing platform"](https://www.g2.com/survey_responses/shanon-review-7218084)**

**Rating:** 5.0/5.0 stars

_— Dhineshkumar V._

[Read full review](https://www.g2.com/survey_responses/shanon-review-7218084)

**["Amazing collection of different tech suites under one umbrella"](https://www.g2.com/survey_responses/shanon-review-7215565)**

**Rating:** 5.0/5.0 stars

_— Nawsherwan M._

[Read full review](https://www.g2.com/survey_responses/shanon-review-7215565)

### [Sightfull](https://www.g2.com/products/sightfull/reviews)

Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Sightfull?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sightfull?

- **Seller:** [Sightfull](https://www.g2.com/sellers/sightfull)
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36d314ed10ae2b48bd2bcd50043d993dd9ce40871cc5b31745593c7071970f3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsightfull&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Large

#### What Are Recent G2 Reviews of Sightfull?

**["Transformative Reporting Tool for Sales and Marketing Ops"](https://www.g2.com/survey_responses/sightfull-review-10015141)**

**Rating:** 5.0/5.0 stars

_— Brittany C._

[Read full review](https://www.g2.com/survey_responses/sightfull-review-10015141)

**["Amazing and extremely helpful tool for FP&A Reporting"](https://www.g2.com/survey_responses/sightfull-review-9999838)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/sightfull-review-9999838)

### [TrackAd](https://www.g2.com/products/trackad/reviews)

TrackAd measures the incrementality of your digital campaigns using multi-touch attribution, MMM, and lift tests. Thanks to its prescriptive AI, it generates actionable budget optimization recommendations, driving an average +21% boost in incremental revenue

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate TrackAd?

- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TrackAd?

- **Seller:** [TrackAd](https://www.g2.com/sellers/trackad)
- **Year Founded:** 2014
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4436d32b9c68b64d2afabae45dc7840fa3588da1686911bb6a7caa9406a2f74c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackad&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of TrackAd?

**["Optimize Our Global Marketing Strategy"](https://www.g2.com/survey_responses/trackad-review-13129372)**

**Rating:** 4.5/5.0 stars

_— Alexis G._

[Read full review](https://www.g2.com/survey_responses/trackad-review-13129372)

### [Trellis](https://www.g2.com/products/gotrellis/reviews)

Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertising profitability and growth, continuously optimizes content for organic growth and conversion rates, and grows profit margins with fully automated dynamic pricing functionality. By integrating vital merchandising tactics, they deliver integrated campaign management to profitably grow on Amazon and Walmart.

**Average Rating:** 4.1/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Trellis?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Trellis?

- **Seller:** [Trellis](https://www.g2.com/sellers/trellis-c3456d8d-7a19-45ad-bdaf-391f0c14ecd2)
- **Year Founded:** 2019
- **HQ Location:** Ottawa, CA
- **Twitter:** @go\_trellis  
101 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6d43680055b260c2ddbf1614d284c983f2e81741a2d5c711aa6e2bde322adac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgotrellis%2F&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 21% Medium

#### What Are Recent G2 Reviews of Trellis?

**["The website is ver useful"](https://www.g2.com/survey_responses/trellis-review-8204801)**

**Rating:** 5.0/5.0 stars

_— Prad T._

[Read full review](https://www.g2.com/survey_responses/trellis-review-8204801)

**["Good advertising automation."](https://www.g2.com/survey_responses/trellis-review-8184430)**

**Rating:** 4.0/5.0 stars

_— Kumar P._

[Read full review](https://www.g2.com/survey_responses/trellis-review-8184430)

### [Uplifter all-in-one campaign analytics](https://www.g2.com/products/uplifter-all-in-one-campaign-analytics/reviews)

Track all campaign traffic, get useful insights from UTMs, CIDs, Short links and QR codes you trust. Great campaigns are built on solid data – and that means rock-solid links. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count. Key features ✔ UTM Builder \> Error-free campaign links every time ✔ URL Shortener \> Get more clicks with trusted links ✔ QR Code Generator \> Track every touchpoint ✔ Campaign Dashboards \> Get your whole team data-driven Benefits for marketing teams: ✔ Measure, understand and improve your campaigns Get your whole marketing team on one page, tracking and analysing campaigns the same way, and making brilliant decisions, fast. ✔ Track all your marketing Create and manage all your UTMs, short links and QR codes in one platform. Format data just how you want it, making campaign performance clear and easy to compare. ✔ Benchmark and improve Easily report on all your campaigns and benchmark performance globally. Allow your team to share learnings and optimise as they go – no more dependency on the analyst. Benefits for analytics teams: ✔ Take control of your campaign data Built by analysts, used by everyone. Uplifter makes it easy for your marketing team to create perfect UTM codes, short links, QR codes and campaign reports, themselves. ✔ Reports for everyone Free up time serving low-level requests by giving marketers self-serve campaign reports. Stitch together data from onsite analytics, ad servers, email marketing and CRM, with our simple, one-click integrations. Count actual clickthroughs without using cookies and get the truth about ad performance. Benefits for agencies: ✔ Grow your accounts Build trust, identify opportunity and prove marketing ROI with campaign analytics. ✔ Help clients see your value sales were the result of campaigns. Many clients struggle to grasp the true value you bring to their marketing. They look in Google Analytics and can’t see that those sales were the result of your campaigns. There’s a disconnect in the data. Their UTM taxonomies and processes don’t align with yours, or with those of their other agencies. This makes reporting very difficult and attribution almost impossible. Lots of challenging questions, lots of time explaining why the numbers don’t add up, lots of confused faces… Uplifter solves these issues by getting everyone using the same UTM taxonomy, the same campaign process and the same reporting view for all marketing activity.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Uplifter all-in-one campaign analytics?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Uplifter all-in-one campaign analytics?

- **Seller:** [Uplifter (UK LTD)](https://www.g2.com/sellers/uplifter-uk-ltd)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24b358380d40fb15168acf855caae2c2ec3984189f0f9a2c8d00d76b14575a17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuplifter-ai%2F%3ForiginalSubdomain%3Duk&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Do G2 Reviewers Say About Uplifter all-in-one campaign analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **all-in-one campaign management** features of Uplifter, making tracking and organization effortless.
- Users value the **variety of options** in Uplifter, simplifying campaign management and enhancing overall efficiency.
- Users love the **integrated team collaboration** features of Uplifter, making campaign management seamless and efficient.
- Users value the **effective tracking** capabilities of Uplifter, enhancing their campaign management experience effortlessly.

#### What Are Recent G2 Reviews of Uplifter all-in-one campaign analytics?

**["Cleaner UTM Tracking Without the Spreadsheet Mess"](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-13036213)**

**Rating:** 5.0/5.0 stars

_— Raisul I._

[Read full review](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-13036213)

**["Intuitive tool and a very helpful team"](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-7375328)**

**Rating:** 5.0/5.0 stars

_— Kateryna B._

[Read full review](https://www.g2.com/survey_responses/uplifter-all-in-one-campaign-analytics-review-7375328)

### [Varos](https://www.g2.com/products/varos/reviews)

Varos helps DTC brands anonymously benchmark CACs and other marketing KPIs to similar companies to see how they compare in real time. Built as an advanced and private crowdsourcing platform, Varos has 100s of leading DTC brands actively driving insights in our community. Varos integrates with your Facebook Ads, Google Ads, and Shopify accounts, and we’re adding more integrations. There’s no setup required to use Varos. All you need to do is register for free in order to start seeing your real-time dashboard comparing your KPIs to your peers’ (literally takes 30 seconds to sign up). Finally, you can know for sure whether iOS14, iOS15, Black Friday, etc are affecting other companies as much as yours.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Varos?

- **Seller:** [Varos](https://www.g2.com/sellers/varos)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3adf8bbdb7ba7bce92da996eac17110d345d8a847ccea68088d0066b868088f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvaros-io&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Varos?

**["Data you can’t find anywhere else"](https://www.g2.com/survey_responses/varos-review-5230628)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/varos-review-5230628)

**["Amazing analysis and reporting"](https://www.g2.com/survey_responses/varos-review-5221535)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/varos-review-5221535)

#### What Are G2 Users Discussing About Varos?

- [What is Varos used for?](https://www.g2.com/discussions/what-is-varos-used-for)

### [Zyler AI](https://www.g2.com/products/hikmah-labs-zyler-ai/reviews)

Zyler AI helps business owners understand their marketing data without needing experts or technical skills. Most people have marketing information spread across Google Analytics, Google Ads, SEO tools, and YouTube but don't know what it means or how to use it. Zyler AI connects all these tools together and answers your business questions with one click. Instead of staring at confusing charts and numbers, you pick from ready-made business questions and get clear answers. For example, click "Why did my sales drop?" and Zyler might tell you "Your YouTube videos bring better customers than your Google Ads, but you spend ten times more on ads. Move half your ad budget to making more videos." The platform works with Google Analytics, Google Ads, Search Console, and YouTube Analytics. Our special technology makes sure the AI gives you correct answers, not made-up ones. You can get quick insights or do deeper analysis when needed. This solves the problem of business owners spending hours trying to understand which marketing works. No more guessing or hiring expensive analysts.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Zyler AI?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 6.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 0.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zyler AI?

- **Seller:** [Hikmah Labs](https://www.g2.com/sellers/hikmah-labs)
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21d284071cb2c61e37cae209f438a27458d01d1695366bb0d860ab7c99bf7a1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhikmah-labs%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Zyler AI?

**["Zyler makes marketing analysis much easier"](https://www.g2.com/survey_responses/zyler-ai-review-11350145)**

**Rating:** 5.0/5.0 stars

_— Murad A._

[Read full review](https://www.g2.com/survey_responses/zyler-ai-review-11350145)

**["Actionable insights, not just reports and dashboards"](https://www.g2.com/survey_responses/zyler-ai-review-11345863)**

**Rating:** 5.0/5.0 stars

_— Surya N._

[Read full review](https://www.g2.com/survey_responses/zyler-ai-review-11345863)

### [AdClicks](https://www.g2.com/products/adclicks/reviews)

Manage all of your work on our user-friendly dashboard. Access white label reporting features, report automation, and custom digital marketing reporting dashboards & templates. AdClicks also offers access to real-time data, top-notch customer service, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AdClicks?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdClicks?

- **Seller:** [White Shark Media](https://www.g2.com/sellers/white-shark-media)
- **Year Founded:** 2011
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9db038b4e0d1478ede24371af1a3b77ba73bf6334f7c24a8e2d9618814d445f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwhite-shark-media&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AdClicks?

**["A Powerful Advertising Platform"](https://www.g2.com/survey_responses/adclicks-review-8281849)**

**Rating:** 4.5/5.0 stars

_— Nutan G._

[Read full review](https://www.g2.com/survey_responses/adclicks-review-8281849)

### [Adcredo](https://www.g2.com/products/adcredo/reviews)

Adcredo is a cloud-based advertising management platform that enables marketers, brands, and agencies to manage paid media campaigns across multiple digital channels from a single AI-assisted interface. Designed to simplify complex advertising workflows, the platform helps users reduce manual work, increase efficiency, and gain full visibility into their performance data. Adcredo supports campaign creation, optimization, and reporting across platforms including Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, Snapchat, and more. It allows users to monitor results in real time, automate repetitive tasks, and generate white-labeled reports for clients or internal stakeholders - all without switching between ad platforms. Core capabilities include: • Cross-channel campaign management from one unified workspace • Real-time performance dashboards and trend monitoring • White-labeled reporting with export options and flexible formatting • Role-based access for team members or agency partners • Support for multiple ad accounts and scalable account structures • AI-powered assistants for insight summaries, data analysis, and workflow support Adcredo is suitable for both solo marketers and in-house teams working independently or in collaboration with agencies. Users can start small - with one connected account - and scale up as needed by adding more accounts, channels, or collaborators. The platform is built to give users full control over their marketing operations while retaining data ownership and flexibility. Whether creating a campaign, reviewing monthly results, or managing multiple markets, Adcredo helps users stay organized, reduce tool fragmentation, and make faster, more informed decisions. By combining automation, collaboration, and insight in one interface, Adcredo provides a structured approach to digital advertising that supports long-term efficiency and growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Adcredo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adcredo?

- **Seller:** [Adcredo](https://www.g2.com/sellers/adcredo)
- **Year Founded:** 2020
- **HQ Location:** Stockholm, Sweden
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d29b7995c2bf53933fb17a8f3c59313362b9d7b2cd1d17d96173b96b39b0cd68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadcredo-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Medium

#### What Do G2 Reviewers Say About Adcredo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adcredo's **intuitive campaign management** significantly improves efficiency, saving time and resources daily.
- Users find Adcredo's **ease of learning** remarkable, making campaign management smooth and efficient.
- Users find Adcredo to be **super intuitive** , simplifying campaign management and saving valuable time and resources.
- Users find the **easy management** of Adcredo transformative, significantly streamlining their campaign processes and saving resources.
- Users appreciate the **efficiency** of Adcredo, noting significant time and resource savings in campaign management.

#### What Are Recent G2 Reviews of Adcredo?

**["Switching over was worth It"](https://www.g2.com/survey_responses/adcredo-review-12005567)**

**Rating:** 5.0/5.0 stars

_— Meias S._

[Read full review](https://www.g2.com/survey_responses/adcredo-review-12005567)

**["This cutt my time in half"](https://www.g2.com/survey_responses/adcredo-review-8625466)**

**Rating:** 4.0/5.0 stars

_— Charles B._

[Read full review](https://www.g2.com/survey_responses/adcredo-review-8625466)

### [Adigami](https://www.g2.com/products/adigami/reviews)

Adigami is a web analytics and search marketing company. We have developed a robust analytics platform for evaluating and improving online marketing efforts. Our product can be used by individual business owners, marketing departments, and advertising...

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Adigami?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adigami?

- **Seller:** [Adigami](https://www.g2.com/sellers/adigami)
- **Year Founded:** 2008
- **HQ Location:** Newport Beach, US
- **Twitter:** @adigami  
78 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2899579c0312320718474595f1dd0605e53002344d22274dc3ede96687ef97f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadigami%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Adigami?

**["Solution for Optimal Results"](https://www.g2.com/survey_responses/adigami-review-8566027)**

**Rating:** 4.0/5.0 stars

_— Sumit S._

[Read full review](https://www.g2.com/survey_responses/adigami-review-8566027)

### [Admo.tv](https://www.g2.com/products/admo-tv/reviews)

Admo.tv is a web analytics software that boosts offline advertising performances.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Admo.tv?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Admo.tv?

- **Seller:** [Admo.tv](https://www.g2.com/sellers/admo-tv)
- **Year Founded:** 2015
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96abda9fe862e95759214c246036d44941cb668c86684f46e973359663294d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadmo.tv%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Admo.tv?

**["Advertising so easy"](https://www.g2.com/survey_responses/admo-tv-review-8984356)**

**Rating:** 4.5/5.0 stars

_— Anthony S._

[Read full review](https://www.g2.com/survey_responses/admo-tv-review-8984356)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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