# Best Marketing Analytics Tools - Page 14

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Tracksuit

Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T20%3A08%3A14Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159890&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D14&secure%5Btoken%5D=463be82648230fb019542903df02c56396364e8ba670474f2ded6ae3520e259c&secure%5Burl%5D=https%3A%2F%2Fwww.gotracksuit.com&secure%5Burl_type%5D=company_website)

### [BlueOceanAI (Formally BlueOcean Brand Navigator)](https://www.g2.com/products/blueoceanai-formally-blueocean-brand-navigator/reviews)

BlueOceanAI is the Agentic AI platform purpose-built for marketing. We empower marketers to unlock creativity, accelerate go-to-market, and deliver measurable impact by putting AI agents to work across brand, product marketing, content, analyst, and partner ecosystems. Unlike generic copilots and GPTs, BlueOceanAI is built to act, adapt, and orchestrate with the precision and creativity that marketing demands.

**Average Rating:** 4.0/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate BlueOceanAI (Formally BlueOcean Brand Navigator)?

- **Data Collection:** 7.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BlueOceanAI (Formally BlueOcean Brand Navigator)?

- **Seller:** [BlueOcean.ai](https://www.g2.com/sellers/blueocean-ai)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad3bda9ffd802947331664c55ba5d86ff43f1c37863f3126899dc6849a60e3bb&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fblueocean-ai&secure%5Burl_type%5D=linkedin_company_website)  
183 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Small

#### What Do G2 Reviewers Say About BlueOceanAI (Formally BlueOcean Brand Navigator)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **insightful analytics** of BlueOceanAI invaluable for competitor tracking and brand positioning efficiency.
- Users value the **analytics expertise** of BlueOceanAI, finding it essential for competitive insights and efficiency.
- Users find the **competitor analysis feature** invaluable for gaining quick insights on brand positioning and trends.
- Users find BlueOceanAI's **ease of use** invaluable for quickly gaining insights and tracking brand positioning effectively.
- Users find BlueOceanAI's **quick insights on brand positioning** invaluable, streamlining competitive analysis and saving time.

##### Cons

- Users find the **dashboard slow and hard to navigate** , requiring time to adapt for an improved experience.
- Users find the **difficult navigation** of BlueOceanAI to be somewhat challenging, requiring time to adjust.
- Users find the **limited coverage** of BlueOceanAI sometimes affects the speed and navigation of the dashboard.
- Users find the **navigation difficulty** of BlueOceanAI to be a bit challenging, requiring time to adapt.
- Users find the dashboard can be **slow to load** and somewhat challenging to navigate initially.

#### What Are Recent G2 Reviews of BlueOceanAI (Formally BlueOcean Brand Navigator)?

**["One Stop Solution for marketing efforts"](https://www.g2.com/survey_responses/blueoceanai-formally-blueocean-brand-navigator-review-12633531)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/blueoceanai-formally-blueocean-brand-navigator-review-12633531)

**["The best view of my marketing efforts"](https://www.g2.com/survey_responses/blueoceanai-formally-blueocean-brand-navigator-review-10004512)**

**Rating:** 5.0/5.0 stars

_— Tejasvi G._

[Read full review](https://www.g2.com/survey_responses/blueoceanai-formally-blueocean-brand-navigator-review-10004512)

### [Connectif](https://www.g2.com/products/connectif/reviews)

Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng

**Average Rating:** 4.8/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Connectif?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Connectif?

- **Seller:** [Connectif Artificial Intelligence](https://www.g2.com/sellers/connectif-artificial-intelligence)
- **Year Founded:** 2018
- **HQ Location:** Murcia, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d8dd5f0b0163267fca261a746da7609baa659234cb066d656406666414ec33a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnectif-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 23% Medium

#### What Do G2 Reviewers Say About Connectif?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of Connectif, enabling effective tracking and streamlined marketing strategy development.
- Users appreciate the **responsive customer support** of Connectif, which is always helpful and quick to resolve queries.
- Users find the **easy setup** of Connectif incredibly intuitive, facilitating daily use and personalization.
- Users find Connectif to be a **super intuitive platform** , making it easy to use and implement daily.
- Users appreciate the **powerful automation features** of Connectif, enabling effective tracking and strategy development through an intuitive dashboard.

##### Cons

- Users are frustrated by **campaign issues** arising from account pauses at usage limits, impacting growth and planning.
- Users find the **technical expertise required** for Connectif challenging, making implementation difficult without prior knowledge.
- Users face **integration issues** with Connectif, as not all data imports successfully during direct integrations.
- Users express concern about **poor customer support** during account reactivation, especially with usage limits impacting service continuity.

#### What Are Recent G2 Reviews of Connectif?

**["With Connectif, the sky is the limit"](https://www.g2.com/survey_responses/connectif-review-11193306)**

**Rating:** 5.0/5.0 stars

_— Carla Ingeborg N._

[Read full review](https://www.g2.com/survey_responses/connectif-review-11193306)

**["Automation and robust segmentation 100% adapted to the e-commerce environment"](https://www.g2.com/survey_responses/connectif-review-11188204)**

**Rating:** 4.5/5.0 stars

_— Gonzalo M._

[Read full review](https://www.g2.com/survey_responses/connectif-review-11188204)

#### What Are G2 Users Discussing About Connectif?

- [What is Connectif used for?](https://www.g2.com/discussions/what-is-connectif-used-for)

### [GrowByData Market Intelligence](https://www.g2.com/products/growbydata-market-intelligence/reviews)

Be Visible Where It Matters. GrowByData provides the precision intelligence enterprise leaders need to grow and defend Share of Voice across Google Search and AI LLMs. In an era where search is fragmenting into Google AI Overviews, Merchant Listings, and generative platforms like ChatGPT and Perplexity, we provide the granular data and expert engagement required to thrive. We specialize in Search & AI Intelligence for advanced SEO practitioners at $100M+ ARR brands. Our platform delivers a unified view of visibility integrating search trends, competitive price intelligence, and AI citations to identify gaps in your market share across top US metros and categories. Why Enterprise Leaders Choose GrowByData: 1. Master the Modern SERP: Capture opportunities in Rising SERP areas, including Google AIO, Reddit, Video, and 'Things to Know.' 2. LLM Visibility & Sentiment: Track your brand's footprint and citations across ChatGPT, Perplexity, and other generative AI platforms. 3. E-Commerce Dominance: Unlock trends in Google Free Merchant Listings and Shopping to maximize organic and paid performance. 4. Expert Engagement: Go beyond software with an enterprise-grade team that helps you turn SERP volatility into a competitive advantage. Founded in 2014, GrowByData is trusted by global brands in retail, finance, and B2B to protect their brand equity and dominate the search landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate GrowByData Market Intelligence?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 6.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GrowByData Market Intelligence?

- **Seller:** [GrowByData](https://www.g2.com/sellers/growbydata)
- **Year Founded:** 2014
- **HQ Location:** Lexington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0c6dcbdd34a10b4a7e78ebc3e0db37428a1007f812beedb2f9b998e8aa23a07&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowbydata%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 60% Large, 20% Medium

#### What Do G2 Reviewers Say About GrowByData Market Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **exceptional customer support** from GrowByData, highlighting their availability and in-depth assistance.
- Users value the **real-time detailed reports** from GrowByData, which greatly aid in tracking market performance and opportunities.
- Users appreciate the **detailed real-time insights** from GrowByData, aiding in tracking SERP features and market position.
- Users value the **real-time analytics** of GrowByData for tracking SERP features and SEO strategies effectively.
- Users highlight the **invaluable business growth** insights from GrowByData, enabling quick market positioning and enhanced SEO strategies.

##### Cons

- Users find the **difficult learning process** of GrowByData Market Intelligence challenging but acknowledge support for new users.
- Users note the **limited features** for specific query insights, as the tool is better for high-level trends.
- Users find the tool's **complexity** hinders its effectiveness for detailed query-level insights compared to broader trends.
- Users find the **dashboard complex** , requiring significant time to comprehend and effectively use the reports available.
- Users find the **difficult learning curve** of GrowByData Market Intelligence challenging, especially due to the overwhelming data and views.

#### What Are Recent G2 Reviews of GrowByData Market Intelligence?

**["Insightful Data, Needs Download Improvements"](https://www.g2.com/survey_responses/growbydata-market-intelligence-review-12646318)**

**Rating:** 5.0/5.0 stars

_— Patrick O._

[Read full review](https://www.g2.com/survey_responses/growbydata-market-intelligence-review-12646318)

**["GrowByData: A Comprehensive Search Insights Tool in an Easy-to-Use Dashboard"](https://www.g2.com/survey_responses/growbydata-market-intelligence-review-12614965)**

**Rating:** 4.5/5.0 stars

_— Yaniv S._

[Read full review](https://www.g2.com/survey_responses/growbydata-market-intelligence-review-12614965)

### [Improvely](https://www.g2.com/products/improvely/reviews)

Improvely is a marketing analytic platform that tracks, tests, and optimizes its users online marketing campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Improvely?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Improvely?

- **Seller:** [Improvely](https://www.g2.com/sellers/improvely)
- **HQ Location:** Lansdale, US
- **Twitter:** @improvelycom  
1,662 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b00d2ea06fa8ef9d9a7ad010ef2e26a11b68e2f22d0142df237d05921f334f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33039437&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Medium, 20% Small

#### What Are Recent G2 Reviews of Improvely?

**["Very Effective for Paid Advertisement & Conversion Tracking Monitoring"](https://www.g2.com/survey_responses/improvely-review-6951286)**

**Rating:** 5.0/5.0 stars

_— Nitisha J._

[Read full review](https://www.g2.com/survey_responses/improvely-review-6951286)

**["Help Advertisers and Publishers To Track Conversions for Every Campaign"](https://www.g2.com/survey_responses/improvely-review-6950602)**

**Rating:** 5.0/5.0 stars

_— Patrick M._

[Read full review](https://www.g2.com/survey_responses/improvely-review-6950602)

#### What Are G2 Users Discussing About Improvely?

- [What is Improvely used for?](https://www.g2.com/discussions/what-is-improvely-used-for)

### [Intempt](https://www.g2.com/products/intempt/reviews)

Intempt is an agentic GTM platform where AI agents help your team design, market, sell, and measure from one shared customer context. With Intempt you can replace 7+ GTM software and tools with one connected platform instead of building a complex martech stack or relying on GTM engineering to connect everything. You can Launch campaigns, run experiments, build customer journeys, track revenue, and manage sales from one place. Every AI agent works on the same customer profile, so your marketing, sales, design, and analytics stay connected from the first touch to the final sale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Intempt?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Intempt?

- **Seller:** [Intempt](https://www.g2.com/sellers/intempt)
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @intempt  
120 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62daa207ceebbb9213aa9c42df2d5a59641ad4e01d792321f2d089cd4711ca0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17873934&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Intempt?

**["I liked it"](https://www.g2.com/survey_responses/intempt-review-9101506)**

**Rating:** 5.0/5.0 stars

_— Daniel Alejandro R._

[Read full review](https://www.g2.com/survey_responses/intempt-review-9101506)

**["Fascinating tool for scaling digital marketing tool"](https://www.g2.com/survey_responses/intempt-review-8987071)**

**Rating:** 4.5/5.0 stars

_— Farhan H._

[Read full review](https://www.g2.com/survey_responses/intempt-review-8987071)

### [Launched](https://www.g2.com/products/launched/reviews)

Launched is the all-in-one marketing and sales technology platform powered by Nova, the most advanced AI Salesperson on the market. Nova transforms how businesses approach sales by automating time-consuming tasks such as prospecting, personalised outreach, follow-ups, and even replies to emails and LinkedIn messages. Nova learns like a human through multi-level training, building deep knowledge about your company, users, and campaigns, enabling her to create authentic and hyper-personalised interactions. With Launched, businesses can optimise marketing and sales strategies, drive revenue growth, and exceed targets with less effort.

**Average Rating:** 5.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Launched?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Launched?

- **Seller:** [Launched](https://www.g2.com/sellers/launched)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e83472a3d170349066d594c50974845fb37fc73e3d1c3776e45de65e7e982b53&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F88967630&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small, 80% Medium

#### What Do G2 Reviewers Say About Launched?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly value the **LinkedIn integration** of Nova, enhancing their multi-channel outreach with effortless personalization and automation.
- Users praise the **multi-channel automation** capabilities of Nova, enhancing productivity for busy sales teams with ease.
- Users love the **automation features** of Nova, simplifying multi-channel outreach and boosting sales efficiency.
- Users value the **ease of use** of Launched, enabling effortless navigation across multiple platforms and languages.
- Users love how the product's **personalization capabilities** enable tailored outreach and automate sales processes effectively.

##### Cons

- Users express concerns about Nova's **robotic interactions** in B2B deals, diminishing emotional connection and effectiveness.
- Users feel that Nova's **expensive pricing** and lack of guaranteed results hinder its appeal in B2B contexts.
- Users find the **lack of customization** makes websites appear generic, detracting from their uniqueness and appeal.
- Users find the **lack of information** in Nova's offerings leads to skepticism about its effectiveness in B2B deals.
- Users find Nova, the AI sales rep, can be **too robotic or overly aggressive** in outreach without proper training.

#### What Are Recent G2 Reviews of Launched?

**["Best AI salesperson"](https://www.g2.com/survey_responses/launched-review-11274461)**

**Rating:** 5.0/5.0 stars

_— Mohammed J._

[Read full review](https://www.g2.com/survey_responses/launched-review-11274461)

**["Great Platform"](https://www.g2.com/survey_responses/launched-review-11537165)**

**Rating:** 5.0/5.0 stars

_— Ayushi g._

[Read full review](https://www.g2.com/survey_responses/launched-review-11537165)

### [MarketingTracker](https://www.g2.com/products/marketingtracker/reviews)

MarketingTracker is a market and brand performance analytics platform that gives commercial, marketing, and insights teams a continuous view of what is happening in their markets, how their brands are performing, and what is driving it, updated at the pace their decision-making requires. Rather than producing periodic reports that arrive after decisions have been made, MarketingTracker automates the collection, enrichment, and integration of marketing and market data, and surfaces insights through storyboards and presentations generated automatically in line with management reporting cycles. Teams spend their time on interpretation and action, not on building reports. For brands investing in upper-funnel and brand-building activity, MarketingTracker connects the dots between advertising exposure, consumer perception, brand equity, and market performance — giving marketing and finance teams the evidence they need to defend brand investment with confidence. Key capabilities: - Market and brand performance tracking across markets, segments, and competitive set - Automated data integration across marketing, consumer, and market data sources - Brand equity and advertising effectiveness measurement — awareness, consideration, preference over time - Driver analysis: not just what happened, but why - Storyboard reporting: automatically generated, presentation-ready outputs aligned to management reporting cadences - Consumer insight integration: surveys, behavioral data, and market metrics in a unified view - Decision support designed for commercial and brand teams, not data specialists Designed for marketing directors, brand managers, category leads, insights leads, and commercial teams at mid-to-large consumer brands who need a reliable, continuously updated view of market and brand performance, without building bespoke analytics infrastructure.

**Average Rating:** 4.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate MarketingTracker?

- **Data Collection:** 7.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 5.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MarketingTracker?

- **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed)
- **Year Founded:** 1995
- **HQ Location:** Houten, Utrecht
- **Twitter:** @ScanmarQED  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da5862297b994878ff1c20a7e82839414fd20f565b6199d6c13f5502f41d9da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanmarqed%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 40% Small

#### What Are Recent G2 Reviews of MarketingTracker?

**[""Interview as a Service" Platform : Risebird.io"](https://www.g2.com/survey_responses/marketingtracker-review-8708389)**

**Rating:** 5.0/5.0 stars

_— Swati C._

[Read full review](https://www.g2.com/survey_responses/marketingtracker-review-8708389)

**["Make quick and better decisions with Marketing tracker"](https://www.g2.com/survey_responses/marketingtracker-review-7079531)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/marketingtracker-review-7079531)

#### What Are G2 Users Discussing About MarketingTracker?

- [What is MarketingTracker used for?](https://www.g2.com/discussions/what-is-marketingtracker-used-for)

### [Mitzu](https://www.g2.com/products/mitzu/reviews)

Mitzu is an agentic analytics platform that connects directly to your data warehouse and answers business questions autonomousl. No SQL, no tickets, no waiting. Ask anything in plain English and Mitzu generates and executes the query live on your Snowflake, BigQuery, Redshift, or Databricks instance, then returns explainable answers with full SQL transparency. Beyond answering ad-hoc questions, Mitzu proactively monitors your KPIs and delivers anomaly alerts via email or Slack. Product, marketing, and revenue teams can explore funnels, cohorts, retention, and user journeys without involving a data analyst. Enterprise-ready with self-hosting, SSO, and GDPR/HIPAA compliance. From connection to first insight in under 10 minutes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate Mitzu?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Mitzu?

- **Seller:** [Mitzu](https://www.g2.com/sellers/mitzu)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5a3307aca26c3ee2e1578ee6aca84a1873138a8c20e611f3c51d9ee912ab080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmitzu-io&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 78% Small, 11% Medium

#### What Do G2 Reviewers Say About Mitzu?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Mitzu, finding it easy and quick to generate valuable insights.
- Users value the **robust analytics capabilities** of Mitzu, enhancing data quality and efficiency without complex setups.
- Users praise Mitzu for its **exceptional customer support** , which is prompt, empathetic, and consistently meets their needs.
- Users commend Mitzu for its **easy integrations** , enabling seamless connection with data warehouses for enhanced data management.
- Users value Mitzu's **insights-driven approach** , enabling cost-effective self-service and consistent, reliable data management.

##### Cons

- Users find the **confusing usability** of Mitzu makes navigation and functionality more complicated than necessary.
- Users feel that the **display issues** of Mitzu hinder its overall user experience compared to competitors.
- Users note the **lack of essential features** in Mitzu's event management, but new updates are frequent.
- Users feel that Mitzu's **user experience is not intuitive** , especially when compared to competitors like Mixpanel and Amplitude.
- Users note the **poor clarity** of Mitzu's UX, desiring enhancements to meet competitive product standards.

#### What Are Recent G2 Reviews of Mitzu?

**["Mitzu: No-Code Analytics with Uncompromised Security"](https://www.g2.com/survey_responses/mitzu-review-12462542)**

**Rating:** 4.0/5.0 stars

_— Olimpia F._

[Read full review](https://www.g2.com/survey_responses/mitzu-review-12462542)

**["Warehouse-Driven Flexibility, Needs UX Polish"](https://www.g2.com/survey_responses/mitzu-review-11898828)**

**Rating:** 4.5/5.0 stars

_— Sakshi B._

[Read full review](https://www.g2.com/survey_responses/mitzu-review-11898828)

### [MSIGHTS](https://www.g2.com/products/msights/reviews)

MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: \* Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. \* Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. \* Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).

**Average Rating:** 3.8/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate MSIGHTS?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MSIGHTS?

- **Seller:** [MSIGHTS](https://www.g2.com/sellers/msights)
- **Company Website:** www.msights.com
- **Year Founded:** 2004
- **HQ Location:** Charlotte, US
- **Twitter:** @msights  
225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=981cc08d8cb957b078dc20fa28000fa965984f8ffe8804f4aa327fe9c8106576&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmsights-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 43% Large, 29% Medium

#### What Do G2 Reviewers Say About MSIGHTS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **analytics expertise** of MSIGHTS, simplifying complex data integration and enhancing strategic decision-making.
- Users find MSIGHTS' **data compilation and normalization** invaluable, significantly simplifying the analytics process and saving time.
- Users find MSIGHTS valuable for its **automation capabilities** , significantly reducing time spent on data integration tasks.
- Users commend MSIGHTS for their **exceptional business support** , featuring experts who provide strategic guidance and efficient vendor management.
- Users value the **expert communication** from MSIGHTS, praising their team's understanding and support in complex implementations.

##### Cons

- Users find the **limited data visualization options** in MSIGHTS frustrating when presenting marketing performance trends to stakeholders.
- Users highlight the **data inaccuracy** issues, suggesting a need for better validation and more integrated partners.
- Users note **integration issues** with third parties, suggesting improvements for better data validation and vendor collaboration.
- Users find the **lack of customization** in MSIGHTS' data visualization options frustrating when presenting marketing trend results.
- Users express concern about the **lack of integrations** , which limits connectivity with third-party vendors and partners.

#### What Are Recent G2 Reviews of MSIGHTS?

**["Sincere, Above-and-Beyond Partnership That Delivers Value"](https://www.g2.com/survey_responses/msights-review-13125476)**

**Rating:** 4.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/msights-review-13125476)

**["Data analysis and insight generation"](https://www.g2.com/survey_responses/msights-review-10500249)**

**Rating:** 4.5/5.0 stars

_— Tania B._

[Read full review](https://www.g2.com/survey_responses/msights-review-10500249)

#### What Are G2 Users Discussing About MSIGHTS?

- [What is MSIGHTS used for?](https://www.g2.com/discussions/what-is-msights-used-for)

### [Reaktion](https://www.g2.com/products/reaktion/reviews)

Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS. Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money. Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions. With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more. Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters. For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted. For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money? Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting. Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Reaktion?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Reaktion?

- **Seller:** [Reaktion.com ApS](https://www.g2.com/sellers/reaktion-com-aps)
- **Company Website:** reaktion.com
- **Year Founded:** 2020
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b2a30ab6f23917844cee0995792a3f1b16983039917bd097dac1f151d723f53a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freaktion-com&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Reaktion?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** from Reaktion, with quick responses and reliable solutions enhancing their experience.
- Users praise **Reaktion's attribution tracking** for providing accurate insights that drive profitable marketing decisions and savings.
- Users praise the **ease of use** of Reaktion, highlighting its straightforward setup and outstanding customer support.
- Users find the **easy setup** of Reaktion intuitive and supported by excellent customer service, enhancing overall satisfaction.
- Users love the **accurate tracking and seamless integration** of Reaktion, enhancing efficiency and profitability for their businesses.

##### Cons

- Users note that the product is **expensive** , but many agree the value justifies the high initial cost.
- Users find the **learning curve challenging** , especially in prioritizing data without guidance for inexperienced members.

#### What Are Recent G2 Reviews of Reaktion?

**["Excepitonal service and great product!"](https://www.g2.com/survey_responses/reaktion-review-11602006)**

**Rating:** 5.0/5.0 stars

_— Holger A._

[Read full review](https://www.g2.com/survey_responses/reaktion-review-11602006)

**["Amazing tool for enhancing e-commerce profit"](https://www.g2.com/survey_responses/reaktion-review-11182531)**

**Rating:** 5.0/5.0 stars

_— Jeppe K._

[Read full review](https://www.g2.com/survey_responses/reaktion-review-11182531)

### [Slingshot](https://www.g2.com/products/infragistics-slingshot/reviews)

Slingshot’s AI-driven platform can revolutionize how your business accesses and utilizes data. Consolidate insights from your sales, marketing, and CRM systems into one single source of truth. AI custom-trained on your business lets you ask questions, get immediate answers, and ensure every employee works from the same verified actionable information. Simplify analytics, enhance operational efficiency, go to market faster, and stay ahead of the competition.

**Average Rating:** 4.6/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Slingshot?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Slingshot?

- **Seller:** [Infragistics](https://www.g2.com/sellers/infragistics)
- **Year Founded:** 1989
- **HQ Location:** Cranbury, NJ
- **Twitter:** @infragistics  
36,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2809c8bbed8769da1ef9f9ed90d00489a04aded2b61f06fd445132137fc4794&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16069%2F&secure%5Burl_type%5D=linkedin_company_website)  
184 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 69% Small, 38% Medium

#### What Do G2 Reviewers Say About Slingshot?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Slingshot, enabling efficient collaboration and quick access to essential features.
- Users highlight the **amazing data analytics** and visualization features of Slingshot, enhancing decision-making and productivity.
- Users praise Slingshot for its **impressive efficiency** , enhancing project management and saving valuable time with streamlined processes.
- Users value **efficient data management** in Slingshot, enhancing collaboration, tracking, and overall productivity.
- Users find Slingshot to be a **time-saving tool** that enhances productivity and project management efficiency.

##### Cons

- Users experience **frequent bug issues** with Slingshot, including reconnection prompts and delayed link visibility in chats.
- Users experience **frequent bugs** with Slingshot, including connectivity issues and delayed link visibility in chats.
- Users find **limited visibility** of projects frustrating, as it complicates navigation and overall project management.
- Users experience **slow performance** in Slingshot, making it difficult to interpret and analyze data efficiently.
- Users find the **time-consuming 2-factor authentication** and minor bugs frustrating and disruptive to their experience.

#### What Are Recent G2 Reviews of Slingshot?

**["Slingshot helps us find and use business data faster!"](https://www.g2.com/survey_responses/slingshot-review-9931497)**

**Rating:** 4.5/5.0 stars

_— Heinz V._

[Read full review](https://www.g2.com/survey_responses/slingshot-review-9931497)

**["Great work management and BI tool"](https://www.g2.com/survey_responses/slingshot-review-7912213)**

**Rating:** 5.0/5.0 stars

_— Alex A._

[Read full review](https://www.g2.com/survey_responses/slingshot-review-7912213)

### [Surefire Local](https://www.g2.com/products/surefire-local/reviews)

Surefire Local provides business intelligence marketing software for small businesses helping them attract customers, grow profits, and maximize efficiency.

**Average Rating:** 4.6/5.0

**Total Reviews:** 57

#### How Do G2 Users Rate Surefire Local?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Surefire Local?

- **Seller:** [Surefire Local](https://www.g2.com/sellers/surefire-local)
- **Year Founded:** 2010
- **HQ Location:** Vienna, VA
- **Twitter:** @SurefireLocal  
2,027 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05d7b64147d08b1e0266167c589a8ce373008e7d8196df70a6d692b97592797f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurefire-local%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Construction
- **Company Size:** 91% Small, 9% Medium

#### What Do G2 Reviewers Say About Surefire Local?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **exceptional support** from Surefire Local, enhancing their online presence and customer relationships.
- Users commend **Surefire Local's business growth support** , highlighting excellent service and increased quality leads from their new website.
- Users value the **exceptional customer service** from Surefire Local, highlighting their dedication and support throughout the process.
- Users commend Surefire Local for its **exceptional customer support** , highlighting caring, responsive managers who genuinely help resolve issues.
- Users find Surefire Local **easy to use and implement** , appreciating the outstanding features and supportive account management.

##### Cons

- Users are frustrated by the **poor customer support** , citing unprofessionalism and lack of response to inquiries.
- Users experience **poor communication** from account managers and lack lead generation support, making the service frustrating.
- Users report **horrible communication** from account managers, leading to frustration and dissatisfaction with the service.
- Users report **poor communication** and dissatisfaction with lead generation and high costs for Surefire Local's content creation.
- Users criticize the **high costs** of Surefire Local, exacerbated by poor communication and ineffective lead generation.

#### What Are Recent G2 Reviews of Surefire Local?

**["Best Account Rep EVER!"](https://www.g2.com/survey_responses/surefire-local-review-9404536)**

**Rating:** 5.0/5.0 stars

_— Jordan P._

[Read full review](https://www.g2.com/survey_responses/surefire-local-review-9404536)

**["Surefire local and account rep have helped us generate more Quality leads!"](https://www.g2.com/survey_responses/surefire-local-review-9575485)**

**Rating:** 5.0/5.0 stars

_— Jacob H._

[Read full review](https://www.g2.com/survey_responses/surefire-local-review-9575485)

#### What Are G2 Users Discussing About Surefire Local?

- [What is Surefire Local used for?](https://www.g2.com/discussions/what-is-surefire-local-used-for)

### [Swaarm](https://www.g2.com/products/swaarm/reviews)

Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform offers martech tracking, campaign management, attribution, and marketing analytics, all while prioritizing transparency and user privacy. With Swaarm, businesses can seamlessly manage, track, analyze, and optimize their marketing efforts at scale, making data-driven decisions and achieving unparalleled scalability in the digital landscape. Data reliability   Get ahead of the curve with our comprehensive data display, helping you to discover patterns, trends, and business opportunities. To keep your business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws. Premium & affordable Save time and money with Swaarm: unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. 

Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.  Flexibility Our products have been engineered from the ground up, and we’re constantly developing them in line with clients’ needs and new market requirements.  Our versatility is our greatest strength: we adapt to your needs, not the other way around. Ease of Use Our extensive reporting features mean you can use Swaarm as your single source of performance marketing truth. With all your data in one place, you can measure, automate and optimize your marketing efforts - all from the one dashboard.  Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules make campaign optimization accessible to everyone.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Swaarm?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Swaarm?

- **Seller:** [Swaarm Tech GmbH](https://www.g2.com/sellers/swaarm-tech-gmbh)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86dea62f19556003e92bfce20b2da3b2371197df7508ce494b9ef8fcb0e2dedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswaarm-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Swaarm?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **amazing customer support** of Swaarm, noting their quick responses and helpfulness in addressing needs.
- Users praise the **helpful team** at Swaarm for their responsiveness and support in meeting needs.
- Users commend the **quick implementation and user-friendly navigation** of Swaarm, enhancing their overall experience significantly.
- Users appreciate the **easy navigation and quick implementation** of Swaarm's dashboard, enhancing their overall experience.
- Users appreciate the **ease of navigation** with Swaarm, praising its quick implementation and fast performance.

#### What Are Recent G2 Reviews of Swaarm?

**["A combination of a great, fast, responsive team and a great product with the same qualities"](https://www.g2.com/survey_responses/swaarm-review-10928902)**

**Rating:** 5.0/5.0 stars

_— Arik L._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-10928902)

**["Simplified Campaign Management with Exceptional Assistance"](https://www.g2.com/survey_responses/swaarm-review-13160545)**

**Rating:** 4.0/5.0 stars

_— Heloisa D._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-13160545)

### [Upwave](https://www.g2.com/products/survata-upwave/reviews)

The Analytics Platform for Brand Advertising We know your short-term metrics aren’t proving the value of your brand investment. Upwave gives you a unified, cross-media solution to measure top-of-funnel, long-term brand advertising, today. Real-Time dashboards, updated daily, for Digital, Linear, Addressable and CTV.

**Average Rating:** 4.4/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Upwave?

- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Upwave?

- **Seller:** [Survata](https://www.g2.com/sellers/survata)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, US
- **Twitter:** @upwave  
745 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=580d9ca757575869f07a95b35f9e2d98da22b4dd25a5bfa0d8f11fa071021b56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fupwaveinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 29% Medium

#### What Are Recent G2 Reviews of Upwave?

**["Upwave - A Trusted Brand Study Partner and User-Friendly Task Management Solution"](https://www.g2.com/survey_responses/upwave-review-10026906)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/upwave-review-10026906)

**["Easy to use and one of the best task management tool in market"](https://www.g2.com/survey_responses/upwave-review-9088433)**

**Rating:** 4.5/5.0 stars

_— Akash D._

[Read full review](https://www.g2.com/survey_responses/upwave-review-9088433)

### [Vertify](https://www.g2.com/products/vertify/reviews)

Grounded by the philosophy that all three key revenue teams—sales, marketing, and customer success—should be aligned by process and technology, Vertify provides business automation software that easily syncs, cleans, and curates customer data within existing revenue tech stacks. - Identify bottlenecks between teams - Unify your customer journey and team's productivity - Unlock new revenue potential - Maximize your existing RevTech ROI - Respond to customers quicker - Gain better insights, smoother lead and customer management, and better campaigns - Scale operations to achieve faster results Aligning and integrating your sales, marketing, and customer success systems means everyone can work together with the same data. Why on earth would you want to have disjointed apps and processes? You and your customers deserve better. You deserve actionable data that gives teams direction, confidence and a shared view. - Best in class UI, API, and workflow automation - Proven ability to scale - Robust governance and security - Cloud-native, flexible delivery

**Average Rating:** 4.6/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Vertify?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Vertify?

- **Seller:** [Vertify](https://www.g2.com/sellers/vertify)
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **Twitter:** @VertifyData  
119 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c78a9bacbd2d0e6f97974a214da7a6ed7a61e0a0b7e4240948bfe4bfbdd9a6d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvertifydata&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Are Recent G2 Reviews of Vertify?

**["Great platform with wonderful support resources and easy setup"](https://www.g2.com/survey_responses/vertify-review-7435215)**

**Rating:** 4.5/5.0 stars

_— Samantha M._

[Read full review](https://www.g2.com/survey_responses/vertify-review-7435215)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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