# Best Marketing Analytics Tools - Page 13

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T20%3A08%3A26Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1330282&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D13&secure%5Btoken%5D=38f8f7df10077cc4dcf7206a64d4d8f15bf7ef7dd0589a22c2f2b765a86e3873&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fadobe-analytics%2Fcustomer-journey-analytics.html%3Fsdid%3DKVGRTQ9J%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Hive Marketing Cloud](https://www.g2.com/products/hive-marketing-cloud/reviews)

The Hive Marketing Cloud is a Customer Insight and Engagement Platform that encompasses a Customer Data Platform (CDP), powered by the Hive Keychain (customer identity resolution), analysis and insight features, customer journey automation and reporting dashboards. Hive helps brands engage and convert audiences at scale by deploying highly personalised, relevant and sophisticated multi-channel marketing from a single platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Hive Marketing Cloud?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Hive Marketing Cloud?

- **Seller:** [Hive Intelligence](https://www.g2.com/sellers/hive-intelligence)
- **Year Founded:** 2010
- **HQ Location:** Bristol, GB
- **Twitter:** @hive\_mktg\_cloud  
241 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3774e7749bf0a8681c036dcbf8d241e9a12cfc5b03de839b189374b9be7e786&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhive-marketing-cloud&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 40% Small

#### What Are Recent G2 Reviews of Hive Marketing Cloud?

**["Fantastic Tool"](https://www.g2.com/survey_responses/hive-marketing-cloud-review-8326523)**

**Rating:** 4.0/5.0 stars

_— Amber M._

[Read full review](https://www.g2.com/survey_responses/hive-marketing-cloud-review-8326523)

**["Intelligent always-on automated email journeys"](https://www.g2.com/survey_responses/hive-marketing-cloud-review-8636860)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/hive-marketing-cloud-review-8636860)

### [Measured](https://www.g2.com/products/measured/reviews)

Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth. Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later. Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not just attribution. Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Measured?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Measured?

- **Seller:** [Measured](https://www.g2.com/sellers/measured)
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @MeasuredInc  
250 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c986d6815ac8981a35d1639bd2cc934379feb6ae8f62ba330d2e8b39416cfd03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18077171&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion
- **Company Size:** 55% Medium, 27% Large

#### What Are Recent G2 Reviews of Measured?

**["Best Marketing Incrementality Platform"](https://www.g2.com/survey_responses/measured-review-5367378)**

**Rating:** 4.5/5.0 stars

_— Mitchell R._

[Read full review](https://www.g2.com/survey_responses/measured-review-5367378)

**["Measured is hands-down the best tool to understand media incrementality"](https://www.g2.com/survey_responses/measured-review-6599533)**

**Rating:** 5.0/5.0 stars

_— Aubrie R._

[Read full review](https://www.g2.com/survey_responses/measured-review-6599533)

#### What Are G2 Users Discussing About Measured?

- [What is Measured used for?](https://www.g2.com/discussions/what-is-measured-used-for)

### [Orphex](https://www.g2.com/products/orphex/reviews)

Orphex is an advanced digital marketing and user behavior analytics platform that simplifies disorganized data into actionable insights and recommendations. Seamlessly integrates with multiple advertising and analytics platforms, navigate investments to drive growth and advertising efficiency, detect inefficient ads, streamline operations by using AI and ML algorithms.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Orphex?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Orphex?

- **Seller:** [Orphex](https://www.g2.com/sellers/orphex)
- **Year Founded:** 2008
- **HQ Location:** London, GB
- **Twitter:** @Orphextech  
63 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24ee891ef29f3ef558eaf4f25328b8f18e9c00c3f22f0c12e7d519e9b14ed44a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forphex&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 43% Small, 29% Large

#### What Are Recent G2 Reviews of Orphex?

**["Orphex Makes Performance Monitoring Organized and Insightful"](https://www.g2.com/survey_responses/orphex-review-12947014)**

**Rating:** 5.0/5.0 stars

_— Sevde O._

[Read full review](https://www.g2.com/survey_responses/orphex-review-12947014)

**["Orphex Makes Campaign Reporting and Trend Spotting Effortless"](https://www.g2.com/survey_responses/orphex-review-12505701)**

**Rating:** 4.5/5.0 stars

_— Zaliha T._

[Read full review](https://www.g2.com/survey_responses/orphex-review-12505701)

### [ShortPen](https://www.g2.com/products/shortpen/reviews)

ShortPen is a link management platform designed for marketers, founders, and businesses that require complete control over their links and tracking, without technical barriers. With ShortPen, you can create short and branded URLs, generate QR codes, and track not just clicks but also key events and conversions tied to each link. This allows you to finally see what happens after someone clicks, whether it's a signup, a sale, or any other valuable action. Unlike many alternatives, ShortPen offers advanced tracking features even on its free plan. There are no forced ads, no aggressive upsells, and no limitations that break your existing workflows. You only upgrade when your needs grow, for example, if you need to track more conversions, invite more users, or access the API. ShortPen also makes organization easy: you can create multiple workspaces, use custom domains, create folders, and invite team members, perfect for agencies, small businesses, or anyone managing multiple projects. In short, it's simple, transparent, and built to help you focus on growth, not on fighting with tools.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate ShortPen?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ShortPen?

- **Seller:** [ShortPen](https://www.g2.com/sellers/shortpen)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=890d2e4c224809fa49179a49b2b73eaee3047a6f7ed8e7dd014007ad1c2be275&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshortpen&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ShortPen?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of ShortPen, finding it simple and efficient for their marketing needs.
- Users admire the **generous free services** of ShortPen, finding it rich in features and user-friendly.
- Users value the **robust analytics** of ShortPen, enabling optimized marketing campaigns through valuable performance insights.
- Users value the **clean interface** of ShortPen, enhancing their workflow and marketing campaign effectiveness.
- Users are impressed by the **comprehensive information** offered by ShortPen, finding it useful and user-friendly.

#### What Are Recent G2 Reviews of ShortPen?

**["Streamlined QR Code Management with Stellar Support"](https://www.g2.com/survey_responses/shortpen-review-12601321)**

**Rating:** 5.0/5.0 stars

_— Ajla D._

[Read full review](https://www.g2.com/survey_responses/shortpen-review-12601321)

**["ShortPen Makes Branded, Trackable Links Easy"](https://www.g2.com/survey_responses/shortpen-review-12431777)**

**Rating:** 5.0/5.0 stars

_— Madhesh Ram K._

[Read full review](https://www.g2.com/survey_responses/shortpen-review-12431777)

### [Superads](https://www.g2.com/products/superads/reviews)

Superads is the next-generation creative analytics platform designed for performance marketers and creative teams who want to scale winning ads with data-driven insights.

**Average Rating:** 4.7/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Superads?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Superads?

- **Seller:** [Superside](https://www.g2.com/sellers/superside)
- **Year Founded:** 2015
- **HQ Location:** Wilmington, US
- **Twitter:** @SupersideHQ  
4,310 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e31e9e2b524afc864265344001bbe6ee4dd2dab4de6980c4aa3908136ec2ff2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperside%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,017 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 14% Medium

#### What Do G2 Reviewers Say About Superads?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **insightful analytics** of Superads, enabling efficient data-driven decisions for better ad performance.
- Users praise Superads for its **ease of use** , facilitating efficient insights and streamlined reporting for social media campaigns.
- Users find Superads to offer **exceptional customer support** and insightful reporting, greatly enhancing their advertising efficiency.
- Users rave about the **responsive customer support** of Superads, praising their helpfulness and quick response times.
- Users value the **easy setup** of Superads, allowing quick implementation for effective ad tracking and reporting.

##### Cons

- Users find the **difficult setup** for Superads' new grouping feature frustrating, impacting their overall experience.
- Users find the **pricing of Superads expensive** as it can vary monthly, making budgeting difficult.
- Users find the **expensive pricing** of Superads unpredictable, making budget planning challenging month to month.
- Users note a **lack of information** in Superads due to missing metrics and challenging setup processes.
- Users find the **free version too limited** , impacting their overall experience with Superads.

#### What Are Recent G2 Reviews of Superads?

**["The Best Ad Tool for Digital Marketing"](https://www.g2.com/survey_responses/superads-review-11580581)**

**Rating:** 5.0/5.0 stars

_— Philip M._

[Read full review](https://www.g2.com/survey_responses/superads-review-11580581)

**["Superads Delivers Unmatched Insights and Exceptional Support"](https://www.g2.com/survey_responses/superads-review-11958854)**

**Rating:** 5.0/5.0 stars

_— Rachel S._

[Read full review](https://www.g2.com/survey_responses/superads-review-11958854)

### [Zoho Marketing Plus](https://www.g2.com/products/zoho-marketing-plus/reviews)

Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Zoho Marketing Plus?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zoho Marketing Plus?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **integration of multiple marketing tools** in Zoho Marketing Plus, streamlining their campaign management effectively.
- Users value the **detailed analytics** in Zoho Marketing Plus, making performance tracking effortless and efficient.
- Users value the **automation features** of Zoho Marketing Plus, significantly simplifying campaign management and enhancing productivity.
- Users praise the **s seamless integration of multiple marketing tools** , enhancing campaign management and simplifying workflows effectively.
- Users value the **detailed user analytics** in Zoho Marketing Plus, enabling effective campaign performance tracking and management.

##### Cons

- Users find a **steep learning curve** for beginners, particularly in grasping integrated applications and limited customization options.
- Users feel the **limited customization** options hinder their ability to tailor reports and features effectively.
- Users experience **slow performance** during login and integration, hindering a smoother workflow with Zoho Marketing Plus.
- Users find the **login process time-consuming** and experience slow progress with third-party integration challenges.
- Users experience **access issues** due to lengthy login processes, preferring a more streamlined one-page login.

#### What Are Recent G2 Reviews of Zoho Marketing Plus?

**["Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)**

**Rating:** 4.5/5.0 stars

_— Akhileshwar S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)

**["Comprehensive Marketing Tool with Great Features"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)**

**Rating:** 5.0/5.0 stars

_— Vishwjeet S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)

### [Clear Ring](https://www.g2.com/products/clear-ring/reviews)

Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions, live chat, and website interactions. The platform captures inbound interactions and connects them to marketing sources such as paid advertising, organic search, referrals, and offline campaigns. Clear Ring is designed to provide visibility into how leads are generated, how they engage, and how they progress from first enquiry through to commercial outcome, supporting accurate attribution beyond surface-level conversion metrics. Clear Ring includes an AI suite that analyses conversations and enquiry data to extract structured insight from calls, forms, and chats. This analysis identifies indicators such as intent, lead quality, outcomes, objections, and buying signals, allowing teams to evaluate performance without manually reviewing each interaction. The AI output is designed to support optimisation, reporting, and follow-up decisions using consistent, evidence-based criteria. As part of the Clear Ring AI suite, Clear Ring ConvertIQ provides aggregated intelligence and reporting across campaigns, accounts, and time periods. ConvertIQ is designed to explain performance by identifying patterns in buying behaviour, highlighting the drivers of high-value leads, and exposing differences between reported conversions and commercial outcomes. This enables teams to assess performance based on lead value and revenue impact rather than volume alone. Clear Ring supports closed-loop attribution by linking inbound leads to downstream outcomes such as quotes, invoices, and confirmed revenue. This allows marketing and sales teams to align activity and reporting around measurable business results and to understand which marketing efforts contribute to real revenue generation. Clear Ring is commonly used by marketing teams, agencies, and performance-focused organisations that require accurate attribution, structured lead intelligence, and clarity across the full customer journey, from initial enquiry through to revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Clear Ring?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Clear Ring?

- **Seller:** [Clear Ring](https://www.g2.com/sellers/clear-ring)
- **Year Founded:** 2020
- **HQ Location:** Liverpool, England
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e2332e9e49be4df7d1e843e4ac3ab45e482bcd1ccee721d68e256042d6d17d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclear-ring-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 77% Small, 23% Medium

#### What Do G2 Reviewers Say About Clear Ring?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Call Tracking** by Clear Ring invaluable, offering clear insights to optimize marketing efforts and boost growth.
- Users value the **real-time insights** from Clear Ring, which streamline marketing campaigns and boost conversion rates.
- Users commend the **responsive customer support** of Clear Ring, ensuring assistance is readily available for effective usage.
- Users value the **clarity and effectiveness** of Clear Ring, which dramatically improves lead tracking and campaign insights.
- Users value the **comprehensive reporting** of Clear Ring, enhancing campaign evaluation and improving decision-making efficiency.

#### What Are Recent G2 Reviews of Clear Ring?

**[""CLEAR RING THE ULTIMATE TRACKER""](https://www.g2.com/survey_responses/clear-ring-review-9063245)**

**Rating:** 5.0/5.0 stars

_— Samuel E._

[Read full review](https://www.g2.com/survey_responses/clear-ring-review-9063245)

**["Take control of your Marketing through Clear Ring"](https://www.g2.com/survey_responses/clear-ring-review-8942320)**

**Rating:** 5.0/5.0 stars

_— Kashif M._

[Read full review](https://www.g2.com/survey_responses/clear-ring-review-8942320)

### [Kintegra](https://www.g2.com/products/kintegra/reviews)

Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Kintegra?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Kintegra?

- **Seller:** [Socialfrontier.com](https://www.g2.com/sellers/socialfrontier-com)
- **Year Founded:** 2016
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @socialfrontierr  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a28eed47b486f9a74e6f467295ef5ca768a897684a4029bad56e0f0dce5a52f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13239640%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 13% Medium

#### What Are Recent G2 Reviews of Kintegra?

**["Improve all sorts of marketing with Kintegra "](https://www.g2.com/survey_responses/kintegra-review-3712621)**

**Rating:** 4.5/5.0 stars

_— Verified User in International Trade and Development_

[Read full review](https://www.g2.com/survey_responses/kintegra-review-3712621)

**["So great for cross-channeling"](https://www.g2.com/survey_responses/kintegra-review-5267022)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/kintegra-review-5267022)

#### What Are G2 Users Discussing About Kintegra?

- [What is Kintegra used for?](https://www.g2.com/discussions/what-is-kintegra-used-for)

### [Mevo Decision Engine](https://www.g2.com/products/mevo-decision-engine/reviews)

The Mevo Decision Engine transforms structured marketing data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data enriched with attribution and incrementality, then unlocks recommendations through a conversational interface. Unlike static dashboards, the Decision Engine delivers always-on, real-time insights continuously refreshed as new data flows in. Every recommendation is tailored to your brand’s unique goals and performance history, not generic benchmarks. Supporting full-funnel KPIs, the Decision Engine guides smarter media, creative, and audience strategies. Specialized AI agents analyze performance, recommend optimizations, and simulate plans—helping teams make faster, ROI-driven decisions. Key Features -Always-on, real-time recommendations that update as new data flows in -Conversational interface for plain-language access to insights -AI agents for performance analysis, optimization, and planning -Full-funnel support across brand and performance KPIs -Built on unified journey data enriched with attribution and incrementality Unlike static dashboards or generic benchmarks, Mevo Decision Engine adapts continuously to each brand’s unique objectives and performance history. This makes it more actionable than traditional BI tools and more brand-specific than one-size-fits-all optimization platforms—helping marketing teams gain an edge with decisions grounded in their own data, not industry averages. Mevo Decision Engine has optimized over $10B in marketing spend, driving a 35% lift in ROAS, 29% lower cost per conversion, and 23% greater efficiency—outperforming static dashboards and replacing labor-intensive MMM and MTA analyses.

**Average Rating:** 4.8/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Mevo Decision Engine?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mevo Decision Engine?

- **Seller:** [Marketing Evolution](https://www.g2.com/sellers/marketing-evolution)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @MktgEvolution  
1,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ef903b0f4565e8fb6908f92433b03abfa3d5522e184f3394860877b1dcc2c5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-evolution&secure%5Burl_type%5D=linkedin_company_website)  
321 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Mevo Decision Engine?

**["One centralized marketing decsionning tool optimizing your marketing strategy & spend"](https://www.g2.com/survey_responses/mevo-decision-engine-review-12836494)**

**Rating:** 5.0/5.0 stars

_— ROGER VINCENT H._

[Read full review](https://www.g2.com/survey_responses/mevo-decision-engine-review-12836494)

**["A Game-Changer for Marketing Planning—Fast, Insightful, and Easy to Use"](https://www.g2.com/survey_responses/mevo-decision-engine-review-12714124)**

**Rating:** 5.0/5.0 stars

_— John R._

[Read full review](https://www.g2.com/survey_responses/mevo-decision-engine-review-12714124)

#### What Are G2 Users Discussing About Mevo Decision Engine?

- [What is Marketing Evolution used for?](https://www.g2.com/discussions/what-is-marketing-evolution-used-for)

### [Nudge](https://www.g2.com/products/nudge-nudge/reviews)

The easiest way to improve your content. Nudge brings together everything that's needed to measure content - wherever it is. Nudge's products power marketing & product teams globally, for media companies and brands. From startup to enterprise The full suite of tools provides access to startups, mid-size and enterprise. Developer tools include APIs. Enabling them to measure content, get insight and attribute to business outcomes. Features like, content measurement, new metrics on your content, benchmarking for intelligence, attribution to track business outcomes and automated insights to go from insight to action faster. Whether its branded content, content marketing or digital content - they have a solution. Explore Analytics, Attribute, Docs & Enterprise.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Nudge?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nudge?

- **Seller:** [Nudge](https://www.g2.com/sellers/nudge)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78d76b63c5cb43bc8d6322d68de2666edac5246b84c6ca328c6e8aef4435b031&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnudgeenow%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Large, 40% Small

#### What Are Recent G2 Reviews of Nudge?

**["Nudge improved the communication of my team."](https://www.g2.com/survey_responses/nudge-review-6832515)**

**Rating:** 4.0/5.0 stars

_— Jason L._

[Read full review](https://www.g2.com/survey_responses/nudge-review-6832515)

**["Innovative tool for easier and convenient way of communication"](https://www.g2.com/survey_responses/nudge-review-5254399)**

**Rating:** 5.0/5.0 stars

_— Akhil J._

[Read full review](https://www.g2.com/survey_responses/nudge-review-5254399)

### [Weberlo ROI](https://www.g2.com/products/weberlo-roi/reviews)

Weberlo.com is an online platform that offers advanced marketing and advertising tools, primarily focusing on real-time marketing and Pay-Per-Click (PPC) attribution. The service is designed to provide businesses with cookieless tracking, ensuring accuracy while complying with modern privacy standards. It helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking and offers insights into the customer journey from initial interest to post-purchase behavior.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Weberlo ROI?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Weberlo ROI?

- **Seller:** [Weberlo](https://www.g2.com/sellers/weberlo)
- **Year Founded:** 2020
- **HQ Location:** Coimbra, PT
- **Twitter:** @weberlo4  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d24bf158ed06033a38cb0ece4c5d07ddae94031ff313af5b8aa69d107d2f15e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweberlo&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Large

#### What Do G2 Reviewers Say About Weberlo ROI?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Weberlo ROI, enjoying live chat availability for immediate assistance.

##### Cons

- Users face issues with **email functionality** , as it limits features to higher-priced plans.

#### What Are Recent G2 Reviews of Weberlo ROI?

**["Recommended. The tool does what it promise"](https://www.g2.com/survey_responses/weberlo-roi-review-6720952)**

**Rating:** 4.0/5.0 stars

_— Saddiq S._

[Read full review](https://www.g2.com/survey_responses/weberlo-roi-review-6720952)

**["Support is helpful via chat widget"](https://www.g2.com/survey_responses/weberlo-roi-review-11133223)**

**Rating:** 4.0/5.0 stars

_— Darren W._

[Read full review](https://www.g2.com/survey_responses/weberlo-roi-review-11133223)

#### What Are G2 Users Discussing About Weberlo ROI?

- [What is Weberlo ROI used for?](https://www.g2.com/discussions/what-is-weberlo-roi-used-for)

### [AdVu](https://www.g2.com/products/advu/reviews)

AdVu is an AI-powered marketing intelligence platform that helps businesses bring their advertising data, insights, alerts, and reporting into one place. AdVu connects with advertising platforms such as Google Ads and Meta Ads to provide a unified cross-channel view of campaign performance. Instead of switching between multiple dashboards and manually analysing data, marketing teams can use AdVu to monitor key metrics, identify performance changes, and understand what is happening across their campaigns. The platform offers AI-powered insights, custom performance alerts, drag-and-drop reporting, and campaign management tools such as UTM, QR code, and naming convention generators. AdVu also allows teams to create dedicated Streams, enabling different departments, brands, markets, or stakeholders to access the campaign data and reports most relevant to them. AdVu is designed for marketing teams, agencies, and businesses that want to reduce manual reporting, improve visibility across advertising channels, and make faster, data-informed marketing decisions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate AdVu?

- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdVu?

- **Seller:** [AdVu](https://www.g2.com/sellers/advu)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55e9f52f681f0096e510d9205ba0f8f9c198018cd9dd11c123a37614095837db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadvu-ai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 40% Small

#### What Are Recent G2 Reviews of AdVu?

**["AdVu’s Genie-Like Dashboard Delivered Real ROI for Our Campaigns"](https://www.g2.com/survey_responses/advu-review-13017474)**

**Rating:** 5.0/5.0 stars

_— Shahrukh A._

[Read full review](https://www.g2.com/survey_responses/advu-review-13017474)

**["Streamlined Ad Management with Powerful AI"](https://www.g2.com/survey_responses/advu-review-13017435)**

**Rating:** 5.0/5.0 stars

_— Khalid A._

[Read full review](https://www.g2.com/survey_responses/advu-review-13017435)

### [Anteriad](https://www.g2.com/products/anteriad-anteriad/reviews)

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

**Average Rating:** 4.5/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Anteriad?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Anteriad?

- **Seller:** [Anteriad](https://www.g2.com/sellers/anteriad)
- **Company Website:** anteriad.com
- **Year Founded:** 2000
- **HQ Location:** New York, NY
- **Twitter:** @Anteriad\_B2B  
104 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65527d62abc54f68c7ece155cd9a25921cec16c9328a037d137eb6c08063df1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanteriad&secure%5Burl_type%5D=linkedin_company_website)  
1,127 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 37% Medium, 34% Small

#### What Are Recent G2 Reviews of Anteriad?

**["Solid B2B Demand Gen Performance with Strong Targeting and Competitive ROI"](https://www.g2.com/survey_responses/anteriad-review-12755714)**

**Rating:** 4.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/anteriad-review-12755714)

**["Seamless Integration and Outstanding Support"](https://www.g2.com/survey_responses/anteriad-review-12707385)**

**Rating:** 4.5/5.0 stars

_— Ayan T._

[Read full review](https://www.g2.com/survey_responses/anteriad-review-12707385)

### [Ascent360](https://www.g2.com/products/ascent360/reviews)

Start driving more direct revenue & guest loyalty through enriched, unified guest data, precise segmentation and intuitive automation. With Ascent360, the best-in-class Customer Data Platform (CDP), hoteliers gain clear insights into guest behavior and preferences so you can market smarter, not harder. Easily create & send precise, multi-channel marketing campaigns (email, SMS, paid ads, and direct mail) and engage every type of guest on the channels they are most active.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Ascent360?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Campaign Insights:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ascent360?

- **Seller:** [Ascent360](https://www.g2.com/sellers/ascent360)
- **Year Founded:** 2013
- **HQ Location:** Golden, CO
- **Twitter:** @Ascent360  
194 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c0090a03eec6455b9cfbb3a1fb4fa8d8ca550cb934a2406bbd5a93e1bd89458&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3476285&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 30% Small

#### What Are Recent G2 Reviews of Ascent360?

**["Ascent360 is a great platform for marketing and data"](https://www.g2.com/survey_responses/ascent360-review-7701662)**

**Rating:** 5.0/5.0 stars

_— Anna H._

[Read full review](https://www.g2.com/survey_responses/ascent360-review-7701662)

**["Great and affordable mid range solution for all of our CDP/Marketing management needs"](https://www.g2.com/survey_responses/ascent360-review-7841332)**

**Rating:** 4.5/5.0 stars

_— Justin L._

[Read full review](https://www.g2.com/survey_responses/ascent360-review-7841332)

#### What Are G2 Users Discussing About Ascent360?

- [What is Ascent360 used for?](https://www.g2.com/discussions/what-is-ascent360-used-for)

### [Behavio](https://www.g2.com/products/behavio/reviews)

What people say is not what people do. Behavio measures what actually drives buyers. Behavio is a marketing research platform that measures how consumers actually decide, using implicit, behavioral testing on representative samples of real people. Growing B2C brands use it for ad testing, brand tracking, and market mapping across 25+ countries, and every report ends with clear next steps, not just charts. Behavio has worked with 500+ consumer brands including Notino, Kiwi.com, and Heineken, backed by a benchmark database of 5,000+ brands. AD TESTING Test any creative at any stage, from concept and storyboard to final video, with 500+ real respondents per test. You get second-by-second emotion and brand recall curves, AI attention heatmaps, and scene-level fixes ("move the brand cue to the first 2.5 seconds") in 5–7 days. BRAND TRACKING See how your brand is known, felt, and chosen over time, and against competitors. Because Behavio measures fast, intuitive memory associations rather than considered survey answers, shifts show up before they hit sales. Every wave includes a human-validated Key Insight that translates metric movement into business outcomes. First results in 14 days after kickoff. MARKET MAPPING Map which consumer needs drive purchase in your category, which are already owned by competitors, and which are free to take. You get a ranked shortlist of the highest-opportunity needs in the same dashboard, with results in two weeks.

**Average Rating:** 5.0/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Behavio?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Behavio?

- **Seller:** [Behavio](https://www.g2.com/sellers/behavio)
- **Year Founded:** 2015
- **HQ Location:** Prague, CZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6373f2df96cee2bfcb39b9cf115832e75c5e373131e89315f9289bf2e514959&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbehavio-labs%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 80% Medium, 20% Small

#### What Do G2 Reviewers Say About Behavio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly reports** of Behavio, providing insightful data that helps optimize brand management effectively.
- Users find that Behavio offers **valuable insights for decision making** , even helping smaller companies optimize their strategies.
- Users find Behavio to be **user-friendly** , simplifying complex insights and providing excellent support for brand management.
- Users recognize the **user-friendly reports** of Behavio, providing clear insights into customer perceptions and brand growth.
- Users value the **collaboration features** of Behavio, enhancing teamwork and aligning everyone towards common goals.

##### Cons

- Users experience a **lack of information** regarding availability in various countries and languages, limiting accessibility.
- Users note the **limited customization** options in Behavio, which may not meet all individual needs effectively.
- Users find the **limited geographic coverage** of Behavio restricts accessibility and usability in various regions.
- Users feel the **limited language support** of Behavio restricts its accessibility and usability across different regions.

#### What Are Recent G2 Reviews of Behavio?

**["Essential Tool for Data-Driven Brand Growth"](https://www.g2.com/survey_responses/behavio-review-10591481)**

**Rating:** 5.0/5.0 stars

_— Karel A._

[Read full review](https://www.g2.com/survey_responses/behavio-review-10591481)

**["Perfect Brand tracking tool"](https://www.g2.com/survey_responses/behavio-review-10293903)**

**Rating:** 5.0/5.0 stars

_— Pavlína P._

[Read full review](https://www.g2.com/survey_responses/behavio-review-10293903)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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