# Best Marketing Analytics Tools - Page 12

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

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Barracuda Email Protection helps organizations of all sizes and industries defend against increasingly sophisticated, frequent, and targeted attacks, including phishing, ransomware, business email compromise (BEC), and other threats. Email remains the top attack vector, and securing it has become an urgent priority, especially as cybercriminals leverage AI to improve and scale their attacks.     Barracuda Email Protection defends against all types of email threats with a multi-layered approach that includes both pre- and post-delivery defenses, as well as tools to enhance user security awareness and education. It combines AI-powered threat prevention and detection, automated incident response, DMARC reporting, and much more.  

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### [Lebesgue](https://www.g2.com/products/lebesgue/reviews)

Lebesgue exists to make sophisticated analytics easy and effective for every Shopify/WooCommerce brand. Our platform unifies all your data (store, ad accounts & marketing tools and even your competitor's activities) into one easy-to-use dashboard. Lebesgue connects with 30+ e-commerce tools including Amazon, Google Ads, Meta Ads, TikTok Ads, Pinterest, Klaviyo, Google Analytics, Microsoft Ads, Shopify and WooCommerce. Our goal is to move you from complex data to confident decisions. Lebesgue's proprietary AI, trained on real e-Commerce data gives you simple, written suggestions on what to do to grow more efficiently and boost your profit. You'll get clear guidance on how to improve your return on ad spend (ROI), cut wasted budget, and increase overall profit. With our own first-party pixel, Le Pixel, you can finally get accurate attribution data you can trust, even with all the recent privacy changes. Dive deep into your most important growth levers. Our tools make it easy to understand true customer LTV (Lifetime Value) so you can improve retention, and our competitor intelligence gives you a strategic edge by showing you what other brands are doing. Automated ad audits and our AI assistant, Henri, provide steps to improve your marketing efficiency. Delta business breakdowns helps you compare any two time periods to understand what changed in your business and why. This helps you spot trends and find the drivers behind your performance. This is powerful AI marketing analytics, made simple and accessible. What truly sets us apart is that we combine this technology with real, hands-on expert support. We're a team of e-commerce veterans who are passionate about helping you succeed. Lebesgue is a great fit for: - Data-driven Shopify and WooCommerce store owners who want to increase profitability. - E-commerce marketing managers looking for a unified view of their multi-channel performance. - Digital advertising specialists aiming to optimize ad spend and improve ROI. - Marketing agencies that need an efficient, powerful tool to deliver better results for their e-commerce clients.

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Lebesgue?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Lebesgue?

- **Seller:** [Lebesgue](https://www.g2.com/sellers/lebesgue)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c363b181581ecf48c5288d64347dc165db4250c800e36e056270f5448153ebc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flebesgue&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Lebesgue?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Lebesgue for its **insightful ad management** , helping them identify gaps and optimize their campaigns effectively.
- Users love the **easy setup and comprehensive reporting** that enhances their digital marketing strategies effectively.
- Users love the **clear reporting dashboard** of Lebesgue, which enhances their digital marketing strategy and insights.
- Users value the **attribution accuracy** of Lebesgue, improving their competitive edge in digital marketing strategies.
- Users value the **efficiency** of Lebesgue in providing actionable insights that streamline competitor analysis and campaign management.

##### Cons

- Users feel Lebesgue is **expensive** for smaller businesses, making it difficult to utilize its potential effectively.
- Users find the **expensive pricing** of Lebesgue prohibitive for smaller businesses, limiting access to its potential benefits.
- Users note the **lack of built-in templates** in Lebesgue, which limits its functionality and user experience.
- Users note the **limited features** of Lebesgue, particularly the absence of built-in templates for customization.
- Users note the **limited templates** available in Lebesgue, which hinder customization options for their needs.

#### What Are Recent G2 Reviews of Lebesgue?

**["If not the best is the second best one"](https://www.g2.com/survey_responses/lebesgue-review-11338425)**

**Rating:** 5.0/5.0 stars

_— Leandro C._

[Read full review](https://www.g2.com/survey_responses/lebesgue-review-11338425)

**["I love how easy it is to dissect their Facebook ad tactics."](https://www.g2.com/survey_responses/lebesgue-review-11466932)**

**Rating:** 5.0/5.0 stars

_— V. V._

[Read full review](https://www.g2.com/survey_responses/lebesgue-review-11466932)

### [Trackingplan](https://www.g2.com/products/trackingplan/reviews)

Reclaim your time. Meet the AI-powered quality layer for marketing & analytics data. Turn AI into your ally to stop costly data errors and protect your advertising ROI. Trackingplan is an automated analytics QA and monitoring platform that ensures your entire tracking setup—including events, marketing pixels, cookies, UTMs, and consent flows—works as intended 24/7. Instead of relying on manual audits, console debugging, or outdated documentation, Trackingplan learns your real measurement plan directly from user traffic and continuously monitors all your tracking in real time, detecting issues instantly, providing full visibility into real user sessions, and helping teams maintain accurate, consistent, and compliant data without effort. This is how: - Automatically learns your real measurement plan directly from user traffic, discovering events, parameters, destinations, and tracking logic without manual configuration required. - Continuously monitors GA4, GTM, Meta, TikTok, server-side setups, and custom integrations, validating every data point as users navigate your site or app. - Sends real-time alerts when events break, values disappear, pixels stop firing, or campaign naming conventions change unexpectedly. - Provides full session-level visibility with real data layer snapshots, payload comparisons, and guided debugging to identify root causes instantly. - Uses AI-Assisted Debugging that automatically guides you to the root cause, helping you pinpoint exactly where and why an event, pixel, or consent flow is failing. Think of it as a debugging companion that tells you exactly what to fix, guiding you through the resolution process with clear, step-by-step instructions to act on your tracking warnings - Validates consent, cookies, and CMP compliance, ensuring events fire only after proper opt-in and helping teams avoid privacy risks. - Keeps UTMs and naming conventions consistent, preventing attribution errors and unreliable reporting. Unlike tools that rely on synthetic journeys or predefined scripts, Trackingplan provides full coverage of all pages, events, and user behaviors automatically. This ensures real-world, real-time visibility and allows you to cover even the most complex user scenarios, capturing every path users might take, not just predefined journeys, so no tagging gaps go unnoticed.

**Average Rating:** 4.9/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Trackingplan?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Trackingplan?

- **Seller:** [Trackingplan](https://www.g2.com/sellers/trackingplan)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **Twitter:** @trackingplanco  
1,236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17890f3ca95b312584bcb30d036c8ea4faf38f65ad4d77c34a7a279b2d8a31f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackingplan%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 47% Medium, 33% Large

#### What Do G2 Reviewers Say About Trackingplan?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Trackingplan, enabling high data quality and effective tracking issue resolution.
- Users highlight the **responsive customer support** of Trackingplan, ensuring smooth collaboration and effective problem resolution.
- Users commend the **ease of use** of Trackingplan, appreciating its straightforward installation and user-friendly interface.
- Users value the **customization capabilities** of Trackingplan, enabling tailored analytics and efficient troubleshooting of tracking issues.
- Users value the **exceptional data quality** provided by Trackingplan, enhancing their tracking accuracy and efficiency.

##### Cons

- Users find the **learning difficulty** of Trackingplan challenging, requiring time to understand its many features effectively.
- Users feel limited by **lack of customization** , wishing for self-service workspace creation rather than relying on support.
- Users find the **overwhelming complexity** of Trackingplan requires significant time investment for effective usage and mastery.

#### What Are Recent G2 Reviews of Trackingplan?

**["Trackingplan as my data observability and consent monitoring platform"](https://www.g2.com/survey_responses/trackingplan-review-12621022)**

**Rating:** 5.0/5.0 stars

_— Saba J._

[Read full review](https://www.g2.com/survey_responses/trackingplan-review-12621022)

**["Speed Up Marketing Analytics Validation"](https://www.g2.com/survey_responses/trackingplan-review-12632209)**

**Rating:** 5.0/5.0 stars

_— Luis G._

[Read full review](https://www.g2.com/survey_responses/trackingplan-review-12632209)

### [Alpine IQ](https://www.g2.com/products/alpine-iq/reviews)

Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry's most extensive suite of tools to protect, segment, and promote all in-store and online operations.

**Average Rating:** 4.7/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Alpine IQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Alpine IQ?

- **Seller:** [AIQ (Alpine IQ)](https://www.g2.com/sellers/aiq-alpine-iq)
- **Year Founded:** 2019
- **HQ Location:** Denver, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab43d43dcd4634e2699f639ab75ec9dd546bb042e8e1682b31a134798a14bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falpine-iq&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 18% Medium

#### What Do G2 Reviewers Say About Alpine IQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Alpine IQ, as it simplifies customer engagement and data management.
- Users value the **robust analytics** of Alpine IQ, enhancing insights into customer behavior and marketing effectiveness.
- Users value the **easy customer engagement** through unified data, advanced segmentation, and automated messaging features of Alpine IQ.
- Users value the **user-friendly engagement tools** in Alpine IQ, enhancing customer interactions and driving conversions effectively.
- Users commend the **comprehensive integration** of Alpine IQ, enhancing customer engagement and simplifying marketing processes effortlessly.

##### Cons

- Users find the **learning curve challenging** , requiring time to understand features and navigate the interface effectively.
- Users find the **complex features** of Alpine IQ challenging, especially when trying to navigate reporting and customization.
- Users face challenges with **complex reporting** , noting a steep learning curve and a need for better customization.
- Users face challenges with the **dashboard issues** as it lacks intuitiveness and clarity, complicating their overall experience.
- Users find the **dashboard usability** of Alpine IQ challenging, especially in understanding and customizing features effectively.

#### What Are Recent G2 Reviews of Alpine IQ?

**["Powerful Customer Engagement Tool with Some Room for Improvement"](https://www.g2.com/survey_responses/alpine-iq-review-12267748)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/alpine-iq-review-12267748)

**["Effective Customer Data Platform with Room for Improvement"](https://www.g2.com/survey_responses/alpine-iq-review-12283015)**

**Rating:** 5.0/5.0 stars

_— Saurabh G._

[Read full review](https://www.g2.com/survey_responses/alpine-iq-review-12283015)

### [Alterian Real-Time CX Platform](https://www.g2.com/products/alterian-real-time-cx-platform/reviews)

Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.

**Average Rating:** 3.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Alterian Real-Time CX Platform?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Alterian Real-Time CX Platform?

- **Seller:** [Alterian](https://www.g2.com/sellers/alterian)
- **Year Founded:** 1997
- **HQ Location:** Denver, CO
- **Twitter:** @Alterian  
571 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=389f61e64053c22007ce5969ad42a87d3511de08e3300fcd5012c1a711f93c54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10829192%2F&secure%5Burl_type%5D=linkedin_company_website)  
89 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 38% Small

#### What Do G2 Reviewers Say About Alterian Real-Time CX Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **AI integration** for enhancing customer data analysis, driving significant business growth and efficiency.
- Users value the **AI-powered data analysis** for driving business growth through enhanced customer insights.
- Users value the **AI-driven analytics** of Alterian Real-Time CX Platform, enhancing their ability to drive business growth.
- Users value the **AI integration** in Alterian Real-Time CX Platform, boosting customer data analysis and driving business growth.
- Users value the **AI-enhanced customer support** of Alterian, utilizing data analysis to drive business growth effectively.

##### Cons

- Users find the **pricing to be high** , making it challenging for smaller businesses with limited budgets.
- Users find the **complexity** of Alterian Real-Time CX Platform challenging, requiring significant business knowledge to navigate effectively.
- Users find the **expertise required** for Alterian Real-Time CX Platform adds complexity to its use and value.
- Users find the **steep learning curve** challenging due to the need for prior business knowledge and high pricing.
- Users report that Alterian's **poor customer support** significantly hinders their overall experience and satisfaction with the platform.

#### What Are Recent G2 Reviews of Alterian Real-Time CX Platform?

**["Advanced Journey Analytics with Real-Time Personalization"](https://www.g2.com/survey_responses/alterian-real-time-cx-platform-review-12888393)**

**Rating:** 5.0/5.0 stars

_— jamsheed I._

[Read full review](https://www.g2.com/survey_responses/alterian-real-time-cx-platform-review-12888393)

**["Boosts Lead Segmentation, Needs Better Reporting"](https://www.g2.com/survey_responses/alterian-real-time-cx-platform-review-13029845)**

**Rating:** 4.0/5.0 stars

_— Verified User in Import and Export_

[Read full review](https://www.g2.com/survey_responses/alterian-real-time-cx-platform-review-13029845)

#### What Are G2 Users Discussing About Alterian Real-Time CX Platform?

- [What is Alterian Real-Time CX Platform used for?](https://www.g2.com/discussions/what-is-alterian-real-time-cx-platform-used-for)

### [Cardlytics](https://www.g2.com/products/cardlytics/reviews)

Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.

**Average Rating:** 4.4/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Cardlytics?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10)
- **Data Collection:** 7.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Cardlytics?

- **Seller:** [Cardlytics](https://www.g2.com/sellers/cardlytics)
- **Year Founded:** 2008
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c57199ea516b4cb891c58369debf4fd8fb532d31123815e08680095bc5581bf4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardlytics&secure%5Burl_type%5D=linkedin_company_website)  
431 employees on LinkedIn®
- **Ownership:** CDLX (NASDAQ)

#### Who Uses This Product?

- **Company Size:** 50% Medium, 30% Small

#### What Do G2 Reviewers Say About Cardlytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from **precise audience targeting** in Cardlytics, enhancing effectiveness in advertising campaigns through detailed insights.
- Users value the **insightful audience targeting** of Cardlytics, enhancing their understanding of both loyal and casual customers.
- Users value the **custom audience segments** of Cardlytics, enabling precise targeting for effective ad campaigns.
- Users value the **custom audience segments** of Cardlytics, which enhance targeting for effective ad campaigns in women's fashion.
- Users value the **high return on ad spend** achieved with Cardlytics, outperforming other systems in media planning.

##### Cons

- Users find the **complex onboarding** process frustrating, hindering their ability to use the platform effectively.
- Users find the **onboarding experience confusing** , which hinders their ability to effectively utilize the platform.
- Users find Cardlytics to be **cost prohibitive** , urging careful budgeting for its services based on individual needs.
- Users find Cardlytics has **insufficient data coverage** for vital sectors, limiting its overall effectiveness.
- Users find a **lack of information** in Cardlytics for certain sectors, limiting its overall effectiveness and insights.

#### What Are Recent G2 Reviews of Cardlytics?

**["A diverse lookup into the customers point of view"](https://www.g2.com/survey_responses/cardlytics-review-7789277)**

**Rating:** 4.0/5.0 stars

_— Abhineet S._

[Read full review](https://www.g2.com/survey_responses/cardlytics-review-7789277)

**["Helps us in targeting right audience for our digital campaigns"](https://www.g2.com/survey_responses/cardlytics-review-7797303)**

**Rating:** 5.0/5.0 stars

_— Deepak D._

[Read full review](https://www.g2.com/survey_responses/cardlytics-review-7797303)

#### What Are G2 Users Discussing About Cardlytics?

- [What is Cardlytics used for?](https://www.g2.com/discussions/what-is-cardlytics-used-for)

### [Chainlink Marketing Platform](https://www.g2.com/products/chainlink-relationship-marketing-chainlink-marketing-platform/reviews)

The Chainlink Marketing Platform's Email Marketing solution empowers businesses to build personalized, automated, and dynamic email campaigns that foster long-term customer relationships and drive engagement. By leveraging the Chainlink Data Warehouse, marketers can observe every interaction across multiple channels—email, web, mobile, and direct mail—enabling the creation of tailored 1:1 messaging that aligns with individual profiles, demographics, and behaviors. This approach ensures that each customer receives content that resonates with their unique preferences, enhancing the overall effectiveness of email marketing efforts. Key Features and Functionality: - Drag-and-Drop Email Builder: Craft interactive and dynamic emails effortlessly using intuitive tools, allowing for the creation of personalized messages without the need for technical expertise. - Advanced Automation: Develop automated workflows that trigger emails based on specific customer actions or inactions, ensuring timely and relevant communication throughout the customer journey. - Dynamic Personalization: Utilize deep customer insights to deliver content that adapts to individual behaviors and preferences, making each email feel uniquely tailored. - A/B Testing: Optimize email performance by testing different subject lines, content variations, and calls-to-action, enabling continuous improvement based on real-time feedback. - Comprehensive Analytics: Monitor and analyze email campaign performance to gain valuable insights, allowing for data-driven decisions that enhance future marketing strategies. Primary Value and Solutions Provided: The Chainlink Marketing Platform's Email Marketing solution addresses the challenge of standing out in crowded inboxes by enabling businesses to engage customers on a personal level. By automating personalized email campaigns, companies can nurture leads, increase conversions, and build lasting relationships at scale. The platform's robust features streamline the email marketing process, reduce manual effort, and provide actionable insights, ultimately driving higher ROI and customer satisfaction.

**Average Rating:** 3.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Chainlink Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Chainlink Marketing Platform?

- **Seller:** [Chainlink Relationship Marketing](https://www.g2.com/sellers/chainlink-relationship-marketing)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @ChainlinkNYC  
1,788 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c01c5cfbba23397bec66345472d8a4e38559ce720beffa1baf569d68850572c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10248565&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Medium, 36% Large

#### What Do G2 Reviewers Say About Chainlink Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high-level automation** of Chainlink Marketing Platform, which significantly streamlines tasks and improves efficiency.
- Users appreciate the **user-friendly setup** of Chainlink Marketing Platform, making it easy for newcomers to engage efficiently.
- Users value the **effective email marketing capabilities** of Chainlink, enhancing customer engagement with impactful campaigns.
- Users appreciate the **fast loading speed and user-friendly setup** of the Chainlink Marketing Platform, enhancing their overall experience.
- Users benefit from the **personalization features** of Chainlink, enhancing customer engagement through tailored email marketing campaigns.

##### Cons

- Users experience **dashboard issues** as the personalized dashboard often fails to display some metrics correctly.
- Users find the **learning curve confusing** due to the overwhelming variety of templates available for emails.
- Users find the **limited options** in the Chainlink Marketing Platform can be confusing for newcomers seeking guidance.
- Users find the **limited templates** somewhat confusing, especially when selecting the most attractive options for their emails.
- Users find the **abundance of templates** overwhelming, making it challenging to choose the most appealing options.

#### What Are Recent G2 Reviews of Chainlink Marketing Platform?

**["Fast and Reliable with Great Advertising Potential"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666)**

**Rating:** 5.0/5.0 stars

_— Elkana D._

[Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-11896666)

**["A platform where you get multiple features which could be customized"](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121)**

**Rating:** 4.0/5.0 stars

_— Aavartha B._

[Read full review](https://www.g2.com/survey_responses/chainlink-marketing-platform-review-8990121)

### [CPV Lab Pro](https://www.g2.com/products/cpv-lab-pro/reviews)

CPV Lab is an affiliate tracking software that helps marketers monitor and manage their sales, leads and costs. CPV Lab helps you identify your best-performing offers, integrate with various networks, track on any device and lets you see what works best for every campaign. Want to stay up-to-date on the fast-paced affiliate marketing industry? CPV Lab offers a complete toolkit for tracking and analyzing affiliate networks, landing pages, traffic sources and advertising spend. CPV Lab tracks hundreds of affiliate and ad networks. Track sales, traffic and costs on any website, in any industry, with any affiliate network and any traffic source. Both self-hosted and cloud based solution, you get the best tracking services at an affordable price. Take advantage of CPVLab's powerful tracking and management tools to enhance your affiliate marketing campaigns and achieve optimal results. Try CPV Lab today and experience the benefits of effortless tracking and optimization.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate CPV Lab Pro?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CPV Lab Pro?

- **Seller:** [UpTechVision Solutions](https://www.g2.com/sellers/uptechvision-solutions)
- **HQ Location:** Bucharest, Bucharest
- **Twitter:** @CPVLabPro  
26 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=903c8ec3c9f53ff3cb229d5a0a4eb4832e6eec3babf7d05e5e935bd4b9971305&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpv-lab-pro%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 91% Small

#### What Do G2 Reviewers Say About CPV Lab Pro?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **robust analytics** of CPV Lab Pro, enabling powerful insights and effective campaign optimization.
- Users highlight the **effortless automation** in CPV Lab Pro, enhancing efficiency and scaling campaigns seamlessly.
- Users value the **bulk creation capabilities** of CPV Lab Pro, enhancing efficiency and scaling their campaigns significantly.
- Users love the **robust data management capabilities** of CPV Lab Pro, enhancing their campaign efficiency and conversions.
- Users commend the **easy setup** of CPV Lab Pro, enabling effortless bulk creation of landing pages and offers.

#### What Are Recent G2 Reviews of CPV Lab Pro?

**["CPVLab for the win!"](https://www.g2.com/survey_responses/cpv-lab-pro-review-7018537)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/cpv-lab-pro-review-7018537)

**["Experience CPV Lab's Ultimate Tracking Power!"](https://www.g2.com/survey_responses/cpv-lab-pro-review-10801041)**

**Rating:** 5.0/5.0 stars

_— Nestor M._

[Read full review](https://www.g2.com/survey_responses/cpv-lab-pro-review-10801041)

### [Goo](https://www.g2.com/products/goo-goo/reviews)

Somos la guía para analizar y comprender el mundo digital de tu marca con información real en tiempo real.

**Average Rating:** 4.3/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Goo?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Goo?

- **Seller:** [Goo](https://www.g2.com/sellers/goo)
- **HQ Location:** Guatemala, GT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=382731cb40778c3355b0549a3121dec43de7d57e9028c6b2ce5566c9831bdb7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgooplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 38% Medium, 38% Small

#### What Do G2 Reviewers Say About Goo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Goo, finding it user-friendly and insightful for their organizations.
- Users appreciate the **user-friendly interface** of Goo, which offers valuable insights for their organizations.
- Users find Goo to be **intuitive and user-friendly** , providing valuable insights that enhance organizational effectiveness.

#### What Are Recent G2 Reviews of Goo?

**["Goo, a new way to view data"](https://www.g2.com/survey_responses/goo-review-10774983)**

**Rating:** 4.5/5.0 stars

_— Wipe L._

[Read full review](https://www.g2.com/survey_responses/goo-review-10774983)

**["A tool easy to use with all the necessary data for valuable insights"](https://www.g2.com/survey_responses/goo-review-10889010)**

**Rating:** 5.0/5.0 stars

_— Cindy Q._

[Read full review](https://www.g2.com/survey_responses/goo-review-10889010)

#### What Are G2 Users Discussing About Goo?

- [What is Goo used for?](https://www.g2.com/discussions/what-is-goo-used-for)

### [Octanist](https://www.g2.com/products/octanist/reviews)

Octanist is an offline conversion tracking and revenue attribution platform for paid lead generation marketing teams and agencies. It connects offline sales outcomes back to the ad campaigns that produced them. Most paid teams optimize their ad spend based on what their ad platforms can see: clicks and form fills. But form fills are not the same as revenue. Some campaigns generate dozens of leads that never close. Others generate fewer leads, but those leads turn into the biggest deals. Without linking offline sales back to the original ad click, paid teams cannot tell which campaigns drive revenue and which only look like they do. Octanist tracks every lead from the first ad click through to the closed deal, then sends qualified leads, won deals, and deal value back to ad platforms such as Google Ads, Meta, LinkedIn, and Microsoft Ads. Bidding algorithms can then optimize for revenue rather than lead volume. Octanist is used by paid media specialists at companies whose sales close offline, and by performance agencies that manage lead generation campaigns on behalf of such clients. Common categories include home and interior retail, professional services, healthcare, renovation and home improvement, automotive sales, and B2B software. The platform is set up in one to two business days and does not require an engineering project or a custom data warehouse. Key capabilities: • Multi-touch attribution from ad click to closed deal across Google Ads, Meta, LinkedIn, and Microsoft Ads • Offline conversion sync that sends qualified leads, won deals, and deal value back to ad platforms • Lead qualification workflow with manual marking inside Octanist or automatic syncing from CRM systems including HubSpot, Salesforce, Pipedrive, monday, and ClickUp • Cross-channel performance dashboard with metrics including CPL, CPQL, CPWL, ROAS, and won value at campaign, ad-set, and keyword level • Server-side tracking through Google Tag Manager Server Container, supporting cookie-resilient and privacy-safe data collection • GDPR and DMA compliance, with consent signals captured per lead and included with every conversion sent to ad platforms Octanist customers report €210M+ in revenue sent back to ad platforms, an average revenue growth of 32%, and an average reduction in wasted ad spend of 18%. The platform is used by performance agencies and in-house marketing teams.

**Average Rating:** 4.8/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Octanist?

- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Octanist?

- **Seller:** [Octanist](https://www.g2.com/sellers/octanist)
- **Year Founded:** 2025
- **HQ Location:** Reusel, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c03ec52dd79e8f198423b04bd497615b28052131ff72a00974a3efc5e777105&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foctanist&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Octanist?

**["Making impact on actual performance"](https://www.g2.com/survey_responses/octanist-review-12998467)**

**Rating:** 4.5/5.0 stars

_— Tim v._

[Read full review](https://www.g2.com/survey_responses/octanist-review-12998467)

**["Easy to Learn, Great Visualizations, and Fair Pricing"](https://www.g2.com/survey_responses/octanist-review-12870623)**

**Rating:** 5.0/5.0 stars

_— Anas B._

[Read full review](https://www.g2.com/survey_responses/octanist-review-12870623)

### [Screenful](https://www.g2.com/products/screenful-screenful/reviews)

Screenful is the easiest way to get a visual dashboard and automated team status reports that keep every stakeholder updated on a project's status. Screenful integrates with most common task management tools (Jira, Trello, GitHub, GitLab, Linear, Asana, monday.com) and builds reports and insights based on your projects and tasks. It’s an out-of-the-box dashboard with minimal setup needed from the user. WIth Screenful, users can track things like team velocity, task/issue lead & cycle times, current bottlenecks, and get a high level view across all of their projects. Consider it as the dashboards in steroids of your favourite task management tool!

**Average Rating:** 4.4/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Screenful?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Screenful?

- **Seller:** [Screenful](https://www.g2.com/sellers/screenful)
- **Year Founded:** 2013
- **HQ Location:** Helsinki
- **Twitter:** @screenful  
377 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99454320795c4bb862af4b1c2bdc936d9a1b21ba9ae2b236f16f51a82461e540&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscreenful%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Screenful?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced analytics** of Screenful for effective sprint progress tracking and accurate release date forecasting.
- Users appreciate the **advanced analytics** of Screenful, enabling precise forecasting of development sprint timelines based on historical data.
- Users value the **advanced analytics** of Screenful, enhancing their sprint forecasting and tracking development progress effectively.
- Users appreciate the **advanced metrics analysis** of Screenful, enhancing their sprint progress tracking and forecasting accuracy.
- Users value the **reliable forecasting** of sprint completion times, enhancing their project planning accuracy over time.

#### What Are Recent G2 Reviews of Screenful?

**["This is a must-have project management tool to highlight important data"](https://www.g2.com/survey_responses/screenful-review-8570771)**

**Rating:** 5.0/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/screenful-review-8570771)

**["Screenful turns Trello into an enterprise grade tool!"](https://www.g2.com/survey_responses/screenful-review-10393297)**

**Rating:** 5.0/5.0 stars

_— James D._

[Read full review](https://www.g2.com/survey_responses/screenful-review-10393297)

#### What Are G2 Users Discussing About Screenful?

- [What is Screenful used for?](https://www.g2.com/discussions/what-is-screenful-used-for)

### [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews)

Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business.

**Average Rating:** 4.0/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Selligent by Marigold?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Selligent by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 47% Medium, 31% Large

#### What Do G2 Reviewers Say About Selligent by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive reporting** capabilities of Selligent by Marigold, effectively meeting their analytics needs.
- Users value the **comprehensive reporting capabilities** of Selligent by Marigold, meeting most of their analytical needs.
- Users commend the **efficiency** of Selligent by Marigold, noting it meets most needs effectively and provides comprehensive reporting.
- Users value the **wide array of features** offered by Selligent, which effectively meets their diverse needs.
- Users value the **comprehensive reporting** features of Selligent by Marigold, enhancing their operational efficiency.

##### Cons

- Users feel the **access restrictions** of Selligent limit functionality, as it lacks updates and newer features.
- Users feel Selligent lacks **modern features** , as it hasn't been updated and falls short compared to newer platforms.
- Users find Selligent lacking due to its **limited features** , as it remains outdated without key updates or improvements.
- Users find Selligent by Marigold **missing key features** , as it has not been updated to compete with newer platforms.
- Users find Selligent by Marigold to be **outdated and lacking updates** , resulting in missing key features compared to newer platforms.

#### What Are Recent G2 Reviews of Selligent by Marigold?

**["Clear, Easy to Use, and Packed with Useful Features"](https://www.g2.com/survey_responses/selligent-by-marigold-review-12661766)**

**Rating:** 4.0/5.0 stars

_— Thomas K._

[Read full review](https://www.g2.com/survey_responses/selligent-by-marigold-review-12661766)

**["Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"](https://www.g2.com/survey_responses/selligent-by-marigold-review-7747417)**

**Rating:** 5.0/5.0 stars

_— Isaac E._

[Read full review](https://www.g2.com/survey_responses/selligent-by-marigold-review-7747417)

#### What Are G2 Users Discussing About Selligent by Marigold?

- [What is Selligent Marketing Cloud used for?](https://www.g2.com/discussions/what-is-selligent-marketing-cloud-used-for)
- [What is included in Salesforce Marketing Cloud?](https://www.g2.com/discussions/what-is-included-in-salesforce-marketing-cloud)
- [What is StrongView?](https://www.g2.com/discussions/what-is-strongview)
- [What does Adobe Marketing Cloud do?](https://www.g2.com/discussions/what-does-adobe-marketing-cloud-do)
- [What is selligent?](https://www.g2.com/discussions/what-is-selligent)

### [Strique Ai](https://www.g2.com/products/strique-ai/reviews)

Strique.io is a cutting-edge SaaS platform designed to revolutionize performance marketing. By integrating advanced AI-driven insights, customizable dashboards, and cross-channel reporting, Strique.io simplifies campaign management for agencies and brands. With seamless connections to platforms like Meta Ads, Google Ads, Shopify, and more, Strique.io empowers users to optimize campaigns, enhance ROI, and uncover actionable growth opportunities—all from one intuitive interface. Whether you're scaling your e-commerce business or managing diverse client portfolios, Strique.io is your partner in smarter, data-driven marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Strique Ai?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 5.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Strique Ai?

- **Seller:** [Strique](https://www.g2.com/sellers/strique)
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81405edba2a4e3eeabf0d03892c863d83f4c1597fbc873c23916bbe5208800c4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstrique%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 38% Small

#### What Do G2 Reviewers Say About Strique Ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Strique Ai extremely **easy to use** , enjoying its intuitive dashboard and seamless catalog management features.
- Users love the **easy setup** of Strique Ai, making initial configurations quick and hassle-free for efficient campaign management.
- Users value the **centralized reporting and actionable insights** of Strique Ai, streamlining ad campaign management effectively.
- Users value the **time-saving features** of Strique Ai, enabling quick insights and streamlined ad management effortlessly.
- Users value the **extensive customization options** in Strique Ai, enhancing their ad management and reporting experience.

##### Cons

- Users find the **learning curve** for Strique Ai's custom widget feature challenging, suggesting ready-made templates would help.
- Users find the **not intuitive interface** of Strique Ai makes navigation and usage difficult, hindering their experience.
- Users feel that Strique Ai's interface is **not user-friendly** and could benefit from a smoother, more helpful UX.

#### What Are Recent G2 Reviews of Strique Ai?

**["StriqueAI Transformed Our Creative Testing with Fast, Scalable AI Asset Generation best platform"](https://www.g2.com/survey_responses/strique-ai-review-12866850)**

**Rating:** 4.5/5.0 stars

_— Pradeep Kumar P._

[Read full review](https://www.g2.com/survey_responses/strique-ai-review-12866850)

**["Seamless Dashboard Integration for Ad Data Management"](https://www.g2.com/survey_responses/strique-ai-review-12244771)**

**Rating:** 4.5/5.0 stars

_— Sahil J._

[Read full review](https://www.g2.com/survey_responses/strique-ai-review-12244771)

### [Backona AI](https://www.g2.com/products/backona-ai/reviews)

Backona AI is a chat-based tool that connects to Google Analytics 4, Google Search Console, and Google Ads. It lets you ask plain-language questions to analyze website traffic, search performance, and ad campaigns. The tool returns direct answers, charts, and data summaries without needing to use traditional dashboards.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Backona AI?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Backona AI?

- **Seller:** [Backona](https://www.g2.com/sellers/backona)
- **HQ Location:** coventry, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d6fe1872f9b2b04d8d63c9e6a747ec9d6606aeedb4341b465ea5423b8762fa3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F93853072%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Backona AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **easy analytics access** of Backona AI, providing clear insights without needing technical expertise.
- Users praise the **ease of use** of Backona AI, finding it simple to analyze data with no technical expertise required.
- Users find Backona AI exceptionally **helpful** for analyzing data effortlessly, providing clear insights without technical complexity.
- Users praise the **brilliant customer support** of Backona AI for being friendly and fast in addressing queries.
- Users appreciate the **reliability** of Backona AI, highlighting its consistent performance and insightful data analysis support.

##### Cons

- Users express concerns over the **missing Meta analytics connector** , highlighting the need for improved integration in Backona AI.
- Users feel that Backona AI is **expensive** and lacks essential features like the Meta analytics connector.

#### What Are Recent G2 Reviews of Backona AI?

**["No hassle of looking through GA4!"](https://www.g2.com/survey_responses/backona-ai-review-11741991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/backona-ai-review-11741991)

**["Brilliant time-saver for reporting"](https://www.g2.com/survey_responses/backona-ai-review-11753546)**

**Rating:** 5.0/5.0 stars

_— Michal Thomas C._

[Read full review](https://www.g2.com/survey_responses/backona-ai-review-11753546)

### [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.

**Average Rating:** 4.0/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Criteo Commerce Max (Retail Media)?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Criteo Commerce Max (Retail Media)?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Small, 33% Medium

#### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

**["One Of The Best Open Internet Platform For E commerce Business"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)**

**Rating:** 4.5/5.0 stars

_— Prakash T._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)

**["Criteo is very effective platform for us especially for retargeting campaigns"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)**

**Rating:** 5.0/5.0 stars

_— Büşra A._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)

#### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

- [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for)

### [Digivizer](https://www.g2.com/products/digivizer/reviews)

Digivizer is a comprehensive analytics platform designed to help businesses get the most out of their investment in digital marketing. Our platform enables businesses of any size to see all their social, search, paid, and web performance insights in a single, easy-to-follow dashboard without leaving the platform. With Digivizer, marketers can quickly make data-informed decisions about where to place their dollars and energy. Offering a Free Plan and a variety of other paid plans including more advanced features for Influencer Reporting, Agencies and transdisciplinary teams, Digivizer has an option to suit all businesses of every shape and size. You can compare these plans and inclusions in the pricing section below. Why choose Digivizer? We're market-leading in affordability for what our platform offers. With almost every major social media, ad manager and web tool available as integrations, you can get a full 360\* view of your digital marketing performance. Team Digi are your personal advocates for all things social and digital marketing. Our specialists offer 1:1 and group support about product details, insight sessions, strategy, reporting; we're always available to help you get the most out of our product and your marketing strategy in any way we can.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Digivizer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Digivizer?

- **Seller:** [Digivizer](https://www.g2.com/sellers/digivizer)
- **Year Founded:** 2010
- **HQ Location:** Sydney, NSW
- **Twitter:** @Digivizer  
1,467 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cef7815020ad4099f5110a6d50a16b69b80259ceaaebcb51a38c2c6b7e3bb7b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigivizer&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 18% Medium

#### What Are Recent G2 Reviews of Digivizer?

**["Very impressive analytics tool with excellent value"](https://www.g2.com/survey_responses/digivizer-review-8430322)**

**Rating:** 5.0/5.0 stars

_— David B._

[Read full review](https://www.g2.com/survey_responses/digivizer-review-8430322)

**["Fanatical value for a digital marketing analytics technology platform"](https://www.g2.com/survey_responses/digivizer-review-8482491)**

**Rating:** 5.0/5.0 stars

_— Tony H._

[Read full review](https://www.g2.com/survey_responses/digivizer-review-8482491)

#### What Are G2 Users Discussing About Digivizer?

- [What is Digivizer used for?](https://www.g2.com/discussions/what-is-digivizer-used-for) - 1 comment

- [‹ Prev‹ Prev](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=11#product-list)
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- [2](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=2#product-list)
- …
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- [9](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=9#product-list)
- [10](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=10#product-list)
- [11](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=11#product-list)
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- [14](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=14#product-list)
- [15](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=15#product-list)
- [16](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=16#product-list)
- …
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- [38](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=38#product-list)
- [Next ›Next ›](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=13#product-list)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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