# Best Marketing Analytics Tools - Page 10

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 556

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 556+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=16446&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, AgencyAnalytics, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Creatio

Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-12T13%3A08%3A27Z&secure%5Bdisplayable_resource_id%5D=1389&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1711&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1711&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26page%3D10&secure%5Btoken%5D=7c56cba8bf5bbe1d37133cadc0250addaa49b1bf8e085470041154ccbc8929eb&secure%5Burl%5D=https%3A%2F%2Fwww.creatio.com%2Flandings%2Fai-agents-enterprise%3Futm_source%3DG2%26utm_medium%3DListings%26utm_campaign%3Dg2-promo-ai-sales&secure%5Burl_type%5D=custom_url)

### [Octane11](https://www.g2.com/products/octane11/reviews)

Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost.

**Average Rating:** 4.4/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Octane11?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Octane11?

- **Seller:** [Octane11](https://www.g2.com/sellers/octane11)
- **Year Founded:** 2019
- **HQ Location:** New York, NY
- **Twitter:** @octaneeleven  
70 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd9b67932676d70596b5a5032c71ac90b1d617f8536ab5351a1e0ce0b92e33d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foctane11%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Medium, 26% Small

#### What Do G2 Reviewers Say About Octane11?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive support and intuitive dashboards** of Octane11, enhancing their data analysis experience.
- Users commend the **fantastic customer support** from Octane11, highlighting their responsiveness and helpfulness throughout the process.
- Users value the **deep insights and data integration** of Octane11, enhancing their understanding of marketing impacts.
- Users value the **powerful analytics capabilities** of Octane11, enhancing client insights with user-friendly dashboards and AI feeds.
- Users find Octane11's **ease of use** appealing, with intuitive dashboards and excellent customer support enhancing their experience.

##### Cons

- Users face challenges with **time-consuming data management** and missing direct integrations on Octane11, impacting efficiency.
- Users find that the **learning difficulty** can make onboarding longer than expected for new users unfamiliar with the dashboard.
- Users find the **dashboard confusing** and suggest streamlining for a better experience and easier data access.
- Users notice **inaccuracy issues** with Octane11 data, impacting reliability and making insights less dependable over time.
- Users find the **learning curve steep** , requiring time to master the dashboard and its features effectively.

#### What Are Recent G2 Reviews of Octane11?

**["Reveals True Marketing Impact with Powerful Insights and Stellar Support"](https://www.g2.com/survey_responses/octane11-review-12121097)**

**Rating:** 4.0/5.0 stars

_— Kim C._

[Read full review](https://www.g2.com/survey_responses/octane11-review-12121097)

**["Empowers Smarter Budgeting with In-Depth Attribution Insights"](https://www.g2.com/survey_responses/octane11-review-12119994)**

**Rating:** 4.0/5.0 stars

_— Joaquin E._

[Read full review](https://www.g2.com/survey_responses/octane11-review-12119994)

### [adtribute](https://www.g2.com/products/adtribute/reviews)

adtribute is marketing attribution and analytics software for e-commerce brands and lead-gen companies. It combines true first-party tracking with customizable attribution and reporting to deliver accurate and unique insights. Not one-size-fits-all but a tailor-made solution, backed by a dedicated data team for setup and ongoing configuration and recommendations. With adtribute, you get the clarity to make the right marketing and business decisions that drive profitable growth. Turn Data Into Your Competitive Advantage!

**Average Rating:** 4.8/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate adtribute?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind adtribute?

- **Seller:** [Adtribute](https://www.g2.com/sellers/adtribute)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba088359cf9c5a27575ccbeb775c34e2037cfd318340a0087c186ff40c7ef52e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadtributeio%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 17% Medium

#### What Do G2 Reviewers Say About adtribute?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **amazing customer support** , noting quick responses and detailed assistance for their needs.
- Users value the **great customizability** of Adtribute, allowing precise adjustments for tailored marketing solutions.
- Users praise the **exceptional accuracy in tracking customer journeys** , enhancing their understanding of lead attribution and performance.
- Users value the **great customizability** of Adtribute, enabling tailored reports and flexible configurations for diverse needs.
- Users find Adtribute's **customization and responsive support** invaluable for building tailored and effective reports.

##### Cons

- Users experience a **steep learning curve** initially, though excellent support helps ease the setup complexity.
- Users report that the **initial setup can be complex** , requiring time to learn and customize effectively.
- Users find the **difficult setup** challenging, though support helps ease the onboarding complexity significantly.
- Users note a **learning difficulty** during initial setup, but improvements and support help navigate the process.
- Users note the **complex initial setup** and limitations in data granularity compared to other solutions like Tableau.

#### What Are Recent G2 Reviews of adtribute?

**["Full transparency in marketing attribution with clear dashboards and a strong ROI focus"](https://www.g2.com/survey_responses/adtribute-review-12593377)**

**Rating:** 5.0/5.0 stars

_— Marvin F._

[Read full review](https://www.g2.com/survey_responses/adtribute-review-12593377)

**["Optimal overview of channels with excellent support"](https://www.g2.com/survey_responses/adtribute-review-12429204)**

**Rating:** 5.0/5.0 stars

_— Jessica W._

[Read full review](https://www.g2.com/survey_responses/adtribute-review-12429204)

### [Click](https://www.g2.com/products/clickdimensions-click/reviews)

Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business.

**Average Rating:** 4.0/5.0

**Total Reviews:** 293

#### How Do G2 Users Rate Click?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Click?

- **Seller:** [Click](https://www.g2.com/sellers/click)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @ClickDimensions  
4,918 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=796101a9fb7e6a3b033718af5a393b74080132ba10fda675194e99d4f6d694d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1223882%2F&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director of Marketing, Marketing Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 38% Small

#### What Do G2 Reviewers Say About Click?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Click to be **easy to use** , appreciating its straightforward setup and problem-free online shopping experience.
- Users appreciate the **ease of use and extensive features** of Click, enhancing online shopping and business management.
- Users value Click's **user-friendly design** , effective tools, and responsive customer service that enhance team collaboration and efficiency.
- Users value the **responsive customer service** of Click, ensuring prompt solutions whenever issues arise.
- Users praise the **exceptional customer support** of Click, appreciating the prompt solutions available 24/7.

##### Cons

- Users find the **excessive email spam** from Click overwhelming and prefer a more manageable communication approach.
- Users find the **poor notifications** overwhelming and distracting, complicating their ability to tailor communication preferences.
- Users face **complex setup challenges** with Click, leading to frustration and lengthy adjustments for effective communication.
- Users find the **complexity of setup** for Click to be a significant hurdle, especially with integrations.
- Users find the **dependency issues** create a cluttered interface, especially during large project management.

#### What Are Recent G2 Reviews of Click?

**["User-Friendly Marketing Automation That Integrates Smoothly with Microsoft Dynamics 365"](https://www.g2.com/survey_responses/click-review-12378339)**

**Rating:** 4.5/5.0 stars

_— Sunil C._

[Read full review](https://www.g2.com/survey_responses/click-review-12378339)

**["Clean, Easy Navigation with Well-Organized Tasks"](https://www.g2.com/survey_responses/click-review-12817705)**

**Rating:** 4.5/5.0 stars

_— Verified User in Research_

[Read full review](https://www.g2.com/survey_responses/click-review-12817705)

#### What Are G2 Users Discussing About Click?

- [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) - 2 comments, 1 upvote

### [Neustar Marketshare](https://www.g2.com/products/neustar-marketshare/reviews)

Neustar Unified Analytics is a holistic marketing measurement, analytics and attribution solution that helps you derive real, actionable insights from an integrated view of your customers' journeys to truly understand the impact of all your marketing, no matter where and how it happens.

**Average Rating:** 3.8/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Neustar Marketshare?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Neustar Marketshare?

- **Seller:** [Neustar](https://www.g2.com/sellers/neustar)
- **Year Founded:** 1996
- **HQ Location:** Sterling, VA
- **Twitter:** @Neustar  
10,853 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c4ffdf23759a2022f8d47c29739c919b25d088528ebfd951a8ab166be0e1284&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5349%2F&secure%5Burl_type%5D=linkedin_company_website)  
945 employees on LinkedIn®
- **Ownership:** NYSE: NSR

#### Who Uses This Product?

- **Company Size:** 65% Small, 24% Large

#### What Are Recent G2 Reviews of Neustar Marketshare?

**["Neustar to the Rescue!"](https://www.g2.com/survey_responses/neustar-marketshare-review-4425553)**

**Rating:** 4.0/5.0 stars

_— Verified User in International Trade and Development_

[Read full review](https://www.g2.com/survey_responses/neustar-marketshare-review-4425553)

**["Good tool to understand the market share scenario "](https://www.g2.com/survey_responses/neustar-marketshare-review-822455)**

**Rating:** 4.0/5.0 stars

_— Leonardo D._

[Read full review](https://www.g2.com/survey_responses/neustar-marketshare-review-822455)

### [rampmetrics](https://www.g2.com/products/rampmetrics/reviews)

rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.

**Average Rating:** 4.8/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate rampmetrics?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind rampmetrics?

- **Seller:** [rampmetrics](https://www.g2.com/sellers/rampmetrics)
- **HQ Location:** San Carlos, CA
- **Twitter:** @demandramp  
110 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1c6f52dac38f0ca605f23f73a0bc1b25897b40241c7491d3965a17cdec65612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frampmetrics%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 76% Medium, 16% Large

#### What Do G2 Reviewers Say About rampmetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **attribution accuracy** of Rampmetrics, enhancing their understanding of marketing's impact on sales efficiency.
- Users praise the **ease of use** of RampMetrics, enabling intuitive navigation and efficient data management for all teams.
- Users praise the **user-friendly analytics** of RampMetrics, facilitating intuitive navigation and effective campaign performance analysis.
- Users value the **intuitive attribution tracking** of Rampmetrics, enhancing understanding of marketing impact and campaign performance.
- Users find the **ease of learning** with RampMetrics remarkable, enhancing data management and boosting team efficiency.

##### Cons

- Users struggle with **data sharing difficulties** and delayed CRM syncs, complicating their reporting process.
- Users face **integration issues** due to limited direct connections, but the support team offers flexible solutions.
- Users note that **ads integration lacks native LinkedIn support** , yet solutions for connecting data are provided.
- Users find the **tracking of outbound campaigns tricky** , requiring custom workarounds for effective management.
- Users face challenges with **data alignment complexity** , causing difficulties in integrating Rampmetrics with existing systems.

#### What Are Recent G2 Reviews of rampmetrics?

**["Easy-to-use Marketing Analytics"](https://www.g2.com/survey_responses/rampmetrics-review-10524727)**

**Rating:** 5.0/5.0 stars

_— Natan D._

[Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10524727)

**["A Game-Changer for B2B Marketing Teams"](https://www.g2.com/survey_responses/rampmetrics-review-10529133)**

**Rating:** 5.0/5.0 stars

_— Tiffany T._

[Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10529133)

#### What Are G2 Users Discussing About rampmetrics?

- [What is rampmetrics used for?](https://www.g2.com/discussions/what-is-rampmetrics-used-for)

### [Kubit](https://www.g2.com/products/kubit/reviews)

Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and full transparency – without engineering dependencies or vendor lock-in. Unlike incumbent solutions, Kubit eliminates data silos and black-boxes, allowing enterprises to analyze customer behavior directly from their existing data infrastructure like Snowflake, BigQuery or Databricks. Kubit provides the flexibility to unlock actionable insights from custom data models with both clickstream events and operational data, without compromising governance or control. Enterprises like Paramount, TelevisaUnivision and Miro trust Kubit not only for its agility and reliability but also for its unmatched customer support—with expert guidance and a customer-first approach that ensures success at every stage. For more information, visit kubit.ai.

**Average Rating:** 4.5/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Kubit?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Kubit?

- **Seller:** [Kubit](https://www.g2.com/sellers/kubit)
- **Company Website:** kubit.ai
- **Year Founded:** 2018
- **HQ Location:** Los Altos, California Twitter
- **Twitter:** @Kubit\_\_  
61 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45a4aac039e20f0cbaa8ea060e623e3340f16ba9cd90cb3af8e59493b5cbdaa9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkubit-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Online Media
- **Company Size:** 52% Medium, 29% Large

#### What Do G2 Reviewers Say About Kubit?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Kubit to be very **easy to use and learn** , with excellent support for any needed assistance.
- Users value the **user-friendly interface** of Kubit, enabling easy data analysis and self-service capabilities.
- Users appreciate the **ease of use and support** offered by Kubit, enabling seamless dashboard creation and analysis.
- Users praise the **user-friendly analytics** of Kubit, enabling easy data exploration and empowering decision-making without technical expertise.
- Users value the **responsive and knowledgeable customer support** from Kubit, enhancing their overall experience and learning process.

##### Cons

- Users experience a **steep learning curve** with Kubit, making it challenging for non-data individuals to navigate effectively.
- Users face a **steep learning curve** with Kubit, but support helps in mastering report creation quickly.
- Users find that Kubit requires **difficult learning** to fully utilize its features, especially for beginners in reporting.
- Users face a **learning difficulty** due to the UI and lack of comprehensive documentation, impacting overall usability.
- Users find **chart limitations** frustrating, as new entities require workarounds and customizations often fail to persist correctly.

#### What Are Recent G2 Reviews of Kubit?

**["A great Self-Service Analytics tool"](https://www.g2.com/survey_responses/kubit-review-10473104)**

**Rating:** 4.0/5.0 stars

_— Smita A._

[Read full review](https://www.g2.com/survey_responses/kubit-review-10473104)

**["Lightweight, easy to use layer for product analytics on top of Snowflake"](https://www.g2.com/survey_responses/kubit-review-11117422)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/kubit-review-11117422)

### [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews)

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Zoho Marketing Automation?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zoho Marketing Automation?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 57% Small, 34% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automated and personalized responses** of Zoho Marketing Automation, enhancing their marketing efficiency and insights.
- Users appreciate the **ease of use** of Zoho Marketing Automation, noting its straightforward setup and intuitive interface.
- Users appreciate the **automation features** of Zoho Marketing Automation for facilitating personalized and efficient marketing workflows.
- Users value the **automation efficiency** of Zoho Marketing Automation, enabling seamless, responsive, and personalized marketing campaigns.
- Users appreciate the **responsive journey management** of Zoho Marketing Automation, allowing intentional and timely follow-up communications.

##### Cons

- Users find the **learning curve challenging** , especially beginners, due to a lack of guidance and overwhelming UI.
- Users report **poor customer support** , experiencing inconsistencies that hinder their overall satisfaction with Zoho Marketing Automation.
- Users find Zoho Marketing Automation to be **not very user-friendly** , with a clunky UI and a steep learning curve.
- Users struggle with a **steep learning curve** , finding it challenging to grasp the platform without adequate tutorials.
- Users find the **complex usability** of Zoho Marketing Automation challenging, requiring time and effort to navigate effectively.

#### What Are Recent G2 Reviews of Zoho Marketing Automation?

**["The best all in one marketing automation tool"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)**

**Rating:** 4.0/5.0 stars

_— Akriti S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)

**["Easy tool for managing campaigns and workflows"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)**

**Rating:** 4.5/5.0 stars

_— Gaurav S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)

#### What Are G2 Users Discussing About Zoho Marketing Automation?

- [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment
- [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment
- [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote
- [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment

### [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews)

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one. Complete, unsampled data at enterprise scale Most analytics tools sample data or track it in fragments. Piano Analytics works from one trusted source of truth instead. - Captures every user event in real time across channels - Runs on an elastic data model built for unlimited events and up to 1,000 custom dimensions - Keeps data clean with built-in anomaly detection and Tag Inspector, ready to power both dashboards and AI applications. Self-service answers for every team Piano Analytics is also a self-service analytics platform. - Answers plain-language questions through Piano AI, no analyst required - Surfaces prebuilt dashboards built for each industry - Frees data teams to focus on deeper analysis while other departments move faster Turning customer intelligence into revenue - Grows subscription revenue through better audience and engagement data - Personalizes customer journeys across every channel - Prepares data infrastructure for AI initiatives Privacy and compliance built into the platform - Is the first analytics platform certified under EuroPrivacy in accordance with GDPR Article 42 - Also holds HIPAA and ISO 27001 certifications - Recovers usable traffic typically lost to consent gaps through its privacy-exempt measurement mode

**Average Rating:** 4.4/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Piano Analytics?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.3/10)
- **Data Collection:** 6.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 1.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Piano Analytics?

- **Seller:** [Piano](https://www.g2.com/sellers/piano)
- **Company Website:** piano.io
- **Year Founded:** 2016
- **HQ Location:** Amsterdam, North Holland, Netherlands
- **Twitter:** @piano\_io  
1,432 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57eef671ba769069b302bc98c9b62f841e7fbc1b914dd58b9f4b466d564e4064&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpiano-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
776 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Medium, 27% Large

#### What Do G2 Reviewers Say About Piano Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **rich real-time analysis** of Piano Analytics, appreciating its user-friendly and efficient interface.
- Users value the **responsive customer support** of Piano Analytics, enhancing their overall experience and satisfaction.
- Users enjoy the **ease of use** of Piano Analytics, finding it intuitive and accessible for all skill levels.
- Users value the **intuitive tools and reliable support** of Piano Analytics, enhancing their data analysis experience.
- Users highlight the **richness of analysis** and user-friendly tools in Piano Analytics, making data insights easily accessible.

##### Cons

- Users desire improved **visibility on the roadmap** of Piano Analytics to enhance their overall experience and anticipation.

#### What Are Recent G2 Reviews of Piano Analytics?

**["Granular Analysis and Flexible Reports"](https://www.g2.com/survey_responses/piano-analytics-review-12711807)**

**Rating:** 4.5/5.0 stars

_— Michel H._

[Read full review](https://www.g2.com/survey_responses/piano-analytics-review-12711807)

**["Tailored Reporting with Custom Metrics"](https://www.g2.com/survey_responses/piano-analytics-review-12610682)**

**Rating:** 4.5/5.0 stars

_— Jason C._

[Read full review](https://www.g2.com/survey_responses/piano-analytics-review-12610682)

#### What Are G2 Users Discussing About Piano Analytics?

- [What is AT Internet's Analytics Suite used for?](https://www.g2.com/discussions/what-is-at-internet-s-analytics-suite-used-for)

### [Platformly](https://www.g2.com/products/platformly/reviews)

Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.

**Average Rating:** 4.5/5.0

**Total Reviews:** 106

#### How Do G2 Users Rate Platformly?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Platformly?

- **Seller:** [Platformly](https://www.g2.com/sellers/platformly)
- **Year Founded:** 2017
- **HQ Location:** Tortola, British Virgin Islands
- **Twitter:** @PlatformlyHQ  
235 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5406392546ee47fe5646e25b2c6ef689768d05b246a8c46a74d78a92b8bc6992&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13447871%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 7% Medium

#### What Do G2 Reviewers Say About Platformly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Platformly provides a **powerful platform for rapid business growth** with versatile tools and plans.
- Users value the **business support** offered by Platformly, enabling rapid organization and growth of their campaigns.
- Users appreciate the **comprehensive tools** of Platformly, enabling efficient organization and growth of campaigns and businesses.
- Users value the **ease of use** of Platformly, facilitating quick organization and management of their campaigns.
- Users value the **diverse tools** offered by Platformly, enabling efficient organization and rapid business growth.

##### Cons

- Users experience **performance issues** with Platformly, noting it can become sluggish during use, especially late in the day.
- Users often experience **slow loading times** , which can affect their overall experience with Platformly.
- Users experience **slow performance** at times, which can hinder their overall experience with Platformly.

#### What Are Recent G2 Reviews of Platformly?

**["Streamlines B2B Campaigns with Unified Tools"](https://www.g2.com/survey_responses/platformly-review-12931049)**

**Rating:** 4.5/5.0 stars

_— Roehm B._

[Read full review](https://www.g2.com/survey_responses/platformly-review-12931049)

**["Great for Unifying Marketing Data Pipelines, Missing Native Kubernetes Tooling & Modern Java SDK"](https://www.g2.com/survey_responses/platformly-review-12963382)**

**Rating:** 4.0/5.0 stars

_— Florian B._

[Read full review](https://www.g2.com/survey_responses/platformly-review-12963382)

#### What Are G2 Users Discussing About Platformly?

- [What are the benefits and drawbacks of using Platformly for marketing automation?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-platformly-for-marketing-automation)
- [What is Platformly used for?](https://www.g2.com/discussions/what-is-platformly-used-for)

### [ORM Technologies](https://www.g2.com/products/orm-technologies/reviews)

ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing performance. 2. Predict - Use machine learning and AI to make predictions about where your business is headed based on your current sales and marketing strategy. 3. Optimize - Determine how to invest in sales and marketing to achieve your company's growing revenue goals. ORM Technologies' cloud-based software natively integrates with your marketing automation and customer relationship management platforms to provide key insights and recommendations for your business. 4 Solutions: 1. ORM Marketing Analytics 2. ORM Sales Analytics 3. ORM SaaS Metrics 4. ORM Account Targeting

**Average Rating:** 4.6/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate ORM Technologies?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ORM Technologies?

- **Seller:** [ORM Technologies](https://www.g2.com/sellers/orm-technologies)
- **Year Founded:** 2011
- **HQ Location:** Dallas, Texas
- **Twitter:** @ORMTech  
197 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae7b61e6ed09abf859eebd553569727591f50a263084640fbfab6fa8cfa703c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2495955%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 41% Large, 41% Medium

#### What Are Recent G2 Reviews of ORM Technologies?

**["Data Driven Insights for Modern Marketing"](https://www.g2.com/survey_responses/orm-technologies-review-8317327)**

**Rating:** 4.5/5.0 stars

_— Olivia P._

[Read full review](https://www.g2.com/survey_responses/orm-technologies-review-8317327)

**["A 360 view of business and marketing within a single platform"](https://www.g2.com/survey_responses/orm-technologies-review-7863266)**

**Rating:** 5.0/5.0 stars

_— Pedro B._

[Read full review](https://www.g2.com/survey_responses/orm-technologies-review-7863266)

#### What Are G2 Users Discussing About ORM Technologies?

- [What are the different ORM tools?](https://www.g2.com/discussions/what-are-the-different-orm-tools)
- [What does an ORM do?](https://www.g2.com/discussions/what-does-an-orm-do)
- [What are examples of ORM?](https://www.g2.com/discussions/what-are-examples-of-orm)

### [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews)

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

**Average Rating:** 3.9/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate Mapp Marketing Cloud?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10)
- **Data Collection:** 7.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mapp Marketing Cloud?

- **Seller:** [Mapp Digital](https://www.g2.com/sellers/mapp-digital)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **Twitter:** @Mapp\_Digital  
6,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1818b9dd71de0b932469032cae44d9b483dbfad248360db8297f7d926da58dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162487%2F&secure%5Burl_type%5D=linkedin_company_website)  
415 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Medium, 39% Large

#### What Do G2 Reviewers Say About Mapp Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong data insights** of Mapp Marketing Cloud, finding them practical and efficiently connected to marketing actions.
- Users value the **time-saving automation** of Mapp Marketing Cloud, appreciating its practical application and strong data insights.
- Users value the **automation efficiency** of Mapp Marketing Cloud, which simplifies tasks and enhances productivity seamlessly.
- Users value the **time-saving automation tools** of Mapp Marketing Cloud for their practicality and ease of use.
- Users appreciate the **ease of use** in Mapp Marketing Cloud, benefiting from practical design and efficient automation tools.

##### Cons

- Users find the **difficult setup** of Mapp Marketing Cloud to be a frustrating barrier to effective use.
- Users find the **insufficient guidance** in Mapp Marketing Cloud creates a steep learning curve and slows initial setup.
- Users find the **lack of clear documentation** in Mapp Marketing Cloud leads to a steep learning curve and setup delays.
- Users find the **learning curve steep** with Mapp Marketing Cloud, as some features lack intuitiveness and clear documentation.
- Users find the **non-intuitive features** of Mapp Marketing Cloud challenging, especially during the initial learning phase.

#### What Are Recent G2 Reviews of Mapp Marketing Cloud?

**["Clean, Practical Automation with Strong Data Insights"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403)**

**Rating:** 4.0/5.0 stars

_— Sanaul K._

[Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403)

**["Easy Setup and Implementation at a Fair Price"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501)**

**Rating:** 4.5/5.0 stars

_— Ronald H._

[Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501)

#### What Are G2 Users Discussing About Mapp Marketing Cloud?

- [What is Mapp engage?](https://www.g2.com/discussions/what-is-mapp-engage)
- [What is MAPP data?](https://www.g2.com/discussions/what-is-mapp-data)
- [What is Mapp Cloud?](https://www.g2.com/discussions/what-is-mapp-cloud)
- [What is MAPP software?](https://www.g2.com/discussions/what-is-mapp-software)

### [ChannelMix](https://www.g2.com/products/channelmix/reviews)

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

**Average Rating:** 4.3/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate ChannelMix?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ChannelMix?

- **Seller:** [InMarket](https://www.g2.com/sellers/inmarket)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @inMarket\_Media  
1,325 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a89da272044b411f762147376b2b288b5ec94937fc67710f8744f83d03b843cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finmarket_1%2F&secure%5Burl_type%5D=linkedin_company_website)  
362 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 33% Small

#### What Are Recent G2 Reviews of ChannelMix?

**["One of the best tools I have used to integrate all data sources."](https://www.g2.com/survey_responses/channelmix-review-9099733)**

**Rating:** 4.0/5.0 stars

_— Carl G._

[Read full review](https://www.g2.com/survey_responses/channelmix-review-9099733)

**["An incredible solution with even greater support."](https://www.g2.com/survey_responses/channelmix-review-9105343)**

**Rating:** 5.0/5.0 stars

_— Meredith W._

[Read full review](https://www.g2.com/survey_responses/channelmix-review-9105343)

#### What Are G2 Users Discussing About ChannelMix?

- [What is ChannelMix used for?](https://www.g2.com/discussions/what-is-channelmix-used-for)

### [Xeno](https://www.g2.com/products/xeno/reviews)

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Xeno?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Xeno?

- **Seller:** [Xeno](https://www.g2.com/sellers/xeno)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, India
- **Twitter:** @xenohq  
142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec2d54f07ebdb089e5e2a3b52487cb34da157ea683813c1c30ab753bfcd3ae59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9321936%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Retail
- **Company Size:** 50% Medium, 32% Small

#### What Are Recent G2 Reviews of Xeno?

**["Good Support Team"](https://www.g2.com/survey_responses/xeno-review-8191555)**

**Rating:** 4.0/5.0 stars

_— Ritik R._

[Read full review](https://www.g2.com/survey_responses/xeno-review-8191555)

**["Great platform for retailers"](https://www.g2.com/survey_responses/xeno-review-9881093)**

**Rating:** 5.0/5.0 stars

_— Anand P._

[Read full review](https://www.g2.com/survey_responses/xeno-review-9881093)

#### What Are G2 Users Discussing About Xeno?

- [What is Xeno used for?](https://www.g2.com/discussions/what-is-xeno-used-for) - 1 comment

### [LiftEngine](https://www.g2.com/products/liftengine/reviews)

As offline and digital marketing become evermore more direct, access to high-quality marketing data is more vital than ever for all advertisers' success. Since 2005, LiftEngine has leveraged our data and expertise to help thousands of brands acquire customers more intelligently, increase the ROI on marketing campaigns, efficiently tap into new data elements, and make data-driven decisions to scale their businesses.

**Average Rating:** 4.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate LiftEngine?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 7.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LiftEngine?

- **Seller:** [Liftengine](https://www.g2.com/sellers/liftengine)
- **Year Founded:** 2005
- **HQ Location:** Pearl River, US
- **Twitter:** @LiftEngine  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57921d334952f5d157635f62a1c278ed0b19d4bff3a729606bc4f2d8b68521ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1364096&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 40% Small

#### What Do G2 Reviewers Say About LiftEngine?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **insightful customer data** that LiftEngine provides, enabling targeted and effective marketing campaigns.

##### Cons

- Users find **dashboard creation cumbersome** and miss the interactivity features available in other marketing analytics tools.
- Users find the **learning curve** for LiftEngine steep due to cumbersome report creation and lack of interactivity in visuals.
- Users find **report and dashboard creation cumbersome** , lacking the interactivity of other marketing analytics tools.

#### What Are Recent G2 Reviews of LiftEngine?

**["Helped use understand relevant customer segments"](https://www.g2.com/survey_responses/liftengine-review-10355164)**

**Rating:** 4.5/5.0 stars

_— Vargas A._

[Read full review](https://www.g2.com/survey_responses/liftengine-review-10355164)

**["Helps in Rentention"](https://www.g2.com/survey_responses/liftengine-review-9719687)**

**Rating:** 4.5/5.0 stars

_— Rakesh G._

[Read full review](https://www.g2.com/survey_responses/liftengine-review-9719687)

#### What Are G2 Users Discussing About LiftEngine?

- [What is LiftEngine used for?](https://www.g2.com/discussions/what-is-liftengine-used-for)

### [Netmera](https://www.g2.com/products/netmera/reviews)

Netmera is a customer data and engagement platform for enterprise marketing, product, and CX teams in banking, fintech, telecoms, retail, media, and e-commerce. Data collection, omnichannel campaign execution, and analytics run in one platform, so teams act on real-time behavior without routing tasks through IT. Typical implementation runs 4 to 8 weeks, depending on the audience size and channel diversity. Compliance covers GDPR, ISO certifications, and IYS for the Turkish market. Data: Tagless Data Capture collects behavioral events automatically. SDKs cover Android, iOS, Flutter, React Native, Huawei, and Cordova. Data can be ingested via API, SDK, FTP import, or panel upload, and exported via FTP or webhooks. Channels: mobile and web push, email, SMS, WhatsApp, in-app messages, web pop-ups, geofencing. Deferred Deep Linking connects campaign links to specific in-app content, even through app installation. Integrations: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). AI capabilities: - Predictive segments: churn risk, purchase intent, high-value users - Content Optimizer for multilingual copy generation - Agentic AI that configures full campaigns for team review - Official MCP Server connecting Claude, ChatGPT, and other tools to your account Scale: 100+ companies, 300+ apps, 500M+ end users yearly, 30B+ events monthly. Selected results: - DenizBank restored a 10% loan conversion rate after funnel diagnostics found a drop-off bug - Turkcell raised Customer Effort Score by 13%, improved App Store ratings by 50% - Mackolik sends 20,000+ daily notifications with a 20% retention lift - Pluxee converted 3.7% of web traffic into qualified leads. More customer success stories: https://netmera.com/case-studies/

**Average Rating:** 4.3/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate Netmera?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Netmera?

- **Seller:** [Netmera](https://www.g2.com/sellers/netmera)
- **Company Website:** netmera.com
- **Year Founded:** 2010
- **HQ Location:** İstanbul, TR
- **Twitter:** @netmera  
2,793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd02d34c4ebf50687ff957213195d02b4a5e135fd1201daea4bb2c65c1c4a8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetmera&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Telecommunications
- **Company Size:** 39% Small, 33% Medium

#### What Do G2 Reviewers Say About Netmera?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Netmera, enjoying its user-friendly interface and seamless navigation.
- Users value the **outstanding customer support** from Netmera, which enhances the overall effectiveness of the platform.
- Users find Netmera to be a **reliable and user-friendly platform** with effective support and feature enhancements.
- Users praise **Netmera's customer engagement** for its seamless campaign management and effective audience targeting capabilities.
- Users value the **effective engagement features** of Netmera, enhancing customer connection through personalized communication strategies.

##### Cons

- Users find Netmera's interface **highly complex** , which can lead to challenges in user experience and support requests.
- Users find **inadequate reporting** in Netmera, lacking detail and essential features for effective decision-making.
- Users face **complexity** in navigating Netmera, making data management and analysis more difficult and time-consuming.
- Users face **data inaccuracy** issues with Netmera, leading to slow analysis and disrupted data pipelines.
- Users note **missing features** in Netmera, particularly in legacy system support and documentation improvements.

#### What Are Recent G2 Reviews of Netmera?

**["Effortless Campaign Management, Needs Better Analytics"](https://www.g2.com/survey_responses/netmera-review-13085031)**

**Rating:** 4.0/5.0 stars

_— Marsel H._

[Read full review](https://www.g2.com/survey_responses/netmera-review-13085031)

**["Netmera’s Predictive Segments and UI Transformed Our Marketing"](https://www.g2.com/survey_responses/netmera-review-12599746)**

**Rating:** 4.5/5.0 stars

_— Ferhat Y._

[Read full review](https://www.g2.com/survey_responses/netmera-review-12599746)

#### What Are G2 Users Discussing About Netmera?

- [What is Netmera used for?](https://www.g2.com/discussions/what-is-netmera-used-for)

- [‹ Prev‹ Prev](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=9#product-list)
- [1](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score#product-list)
- [2](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=2#product-list)
- …
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- [8](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=8#product-list)
- [9](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=9#product-list)
- 10
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- [12](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=12#product-list)
- [13](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=13#product-list)
- [14](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=14#product-list)
- …
- [37](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=37#product-list)
- [38](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=38#product-list)
- [Next ›Next ›](/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=11#product-list)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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