# Best Marketing Analytics Tools - Page 8

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=16446&focus%5B%5D=66642&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, AgencyAnalytics, Singular, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=agencyanalytics&focus%5B%5D=singular&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-14T11%3A03%3A55Z&secure%5Bdisplayable_resource_id%5D=1224&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1171&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26locale%3Dpt%26page%3D8&secure%5Btoken%5D=10674a42cef4f9bb3d973d047c5593a61ce006d57d9718c7bb5e7dbaea1d6c1e&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [Discern](https://www.g2.com/products/discern/reviews)

Successful businesses are founded on exceptional execution, which is driven by a deep understanding of key performance indicators (KPIs) and data insights. Achieving data clarity is challenging when sales, marketing, customer, billing, and financial data are siloed across disconnected systems and spreadsheets. Enter Discern. We automate the heavy lifting of business performance analytics, such as pipeline tracking, ARR, NRR analytics, and marketing attribution, turning what used to be days of manual reconciliation or years of BI builds into automated, real-time insights. No more wrestling with spreadsheets or questioning your numbers – just clear, consistent performance data you can trust. But we didn't stop there. Because in this new environment, understanding your own performance is only half the story. You also need industry context – and we're not talking about stale benchmarks released annually, but rather straight-from-the-source benchmarks that pick up on market changes just as they begin to manifest. Whether you're running team meetings, fine-tuning your strategy, prepping for a big board meeting, or pitching new investors, Discern helps you operate with confidence. Our combination of automated performance analytics and real-time, system-validated benchmarks gives you the complete story behind your performance, so you can focus on making the decisions that matter.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Discern?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Discern?

- **Seller:** [Discern AI, Inc.](https://www.g2.com/sellers/discern-ai-inc)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ef300e60d7f13db6222eeac7edb4e7cc4ee31b7dad9f0fa4031e310717266b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74602590&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 86% Medium, 14% Small

#### What Do G2 Reviewers Say About Discern?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Discern's **ease of use** highly beneficial, facilitating effective data visualization and insights with excellent support.
- Users love the **responsive customer support** from Discern, ensuring quick changes and effective guidance throughout implementation.
- Users commend the **easy implementation process** of Discern, facilitating quick data access and enhancing operational efficiency.
- Users value the **centralized and intuitive reporting** of Discern, transforming hours of work into quick insights.
- Users value the **real-time analytics** offered by Discern, providing necessary visibility for effective decision-making.

##### Cons

- Users find the **data inaccuracy** in Discern challenging, especially with nuanced metrics that confuse executive understanding.
- Users find the **complexity** of Discern challenging, particularly with nuanced metrics and installation difficulties for non-technical individuals.
- Users find the **complex usage** of Discern challenging, particularly those lacking technical knowledge or data analysis skills.
- Users find the **lack of detail** in metrics confusing, hindering understanding for executives and technical learners alike.
- Users find the **learning curve steep** with Discern, especially for those lacking technical skills and data understanding.

#### What Are Recent G2 Reviews of Discern?

**["Trustworthy ARR Reporting with Flexible, Low-Maintenance Integrations"](https://www.g2.com/survey_responses/discern-review-12730296)**

**Rating:** 4.5/5.0 stars

_— Nick Z._

[Read full review](https://www.g2.com/survey_responses/discern-review-12730296)

**["Marketing Cohort Analytics—A Million Times Easier with Discern"](https://www.g2.com/survey_responses/discern-review-11149095)**

**Rating:** 5.0/5.0 stars

_— Rick S._

[Read full review](https://www.g2.com/survey_responses/discern-review-11149095)

### [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews)

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

**Average Rating:** 4.4/5.0

**Total Reviews:** 140

#### How Do G2 Users Rate Maropost Marketing Cloud?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Maropost Marketing Cloud?

- **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc)
- **Company Website:** www.maropost.com
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @Maropost  
21,835 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website)  
375 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Maropost Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation.
- Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively.
- Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns.
- Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling.
- Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness.

##### Cons

- Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud.
- Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud.
- Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts.
- Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud.
- Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize.

#### What Are Recent G2 Reviews of Maropost Marketing Cloud?

**["Maropost is a top email marketing platform for my clients we serve."](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)**

**Rating:** 5.0/5.0 stars

_— justin f._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)

**["Maropost Marketing Cloud – Quick Review"](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)**

**Rating:** 4.5/5.0 stars

_— shubh b._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)

#### What Are G2 Users Discussing About Maropost Marketing Cloud?

- [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Adverity](https://www.g2.com/products/adverity/reviews)

Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.

**Average Rating:** 4.4/5.0

**Total Reviews:** 316

#### How Do G2 Users Rate Adverity?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adverity?

- **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh)
- **Company Website:** www.adverity.com
- **Year Founded:** 2015
- **HQ Location:** Vienna, Austria
- **Twitter:** @myadverity  
1,757 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83ea42bc82e1d6c5c8fea3613da1b8fc4201add0ab4d78cc1e73440d2786a17d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5340622%2F&secure%5Burl_type%5D=linkedin_company_website)  
312 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Medium, 38% Small

#### What Do G2 Reviewers Say About Adverity?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations.
- Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency.
- Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly.
- Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources.
- Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management.

##### Cons

- Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays.
- Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting.
- Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations.
- Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations.
- Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting.

#### What Are Recent G2 Reviews of Adverity?

**["Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics"](https://www.g2.com/survey_responses/adverity-review-12834123)**

**Rating:** 4.5/5.0 stars

_— Franziska K._

[Read full review](https://www.g2.com/survey_responses/adverity-review-12834123)

**["Simplifies Data Integration with Robust Source Options"](https://www.g2.com/survey_responses/adverity-review-13089580)**

**Rating:** 4.0/5.0 stars

_— Ramin T._

[Read full review](https://www.g2.com/survey_responses/adverity-review-13089580)

#### What Are G2 Users Discussing About Adverity?

- [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Di C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [CaliberMind](https://www.g2.com/products/calibermind/reviews)

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

**Average Rating:** 4.5/5.0

**Total Reviews:** 193

#### How Do G2 Users Rate CaliberMind?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CaliberMind?

- **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind)
- **Company Website:** www.CaliberMind.com
- **Year Founded:** 2016
- **HQ Location:** Boulder, CO
- **Twitter:** @calibermind  
640 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39de4aa31da2664bc9b049102db2c55a3b96e5d45ce1f98018c2526ea5578dfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6439916%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 45% Large

#### What Do G2 Reviewers Say About CaliberMind?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of CaliberMind, appreciating its straightforward setup and flexible reporting capabilities.
- Users value the **clarity and flexibility in data insights** provided by CaliberMind, enhancing their marketing and sales strategies.
- Users praise CaliberMind for its **attribution accuracy** , enabling clear insights into marketing effectiveness and campaign performance.
- Users value the **responsive customer support** of CaliberMind, praising their efficient solutions and proactive communication.
- Users value the **remarkable analytics capabilities** of CaliberMind, enabling deep insights into campaign performance and engagement.

##### Cons

- Users face a **steep learning curve** with CaliberMind, making setup and maintenance challenging for new marketers.
- Users find the **complexity of data sharing and organization** a challenge, impacting their overall experience with CaliberMind.
- Users face a **steep learning curve** with CaliberMind, especially impacting junior marketers and data nuances.
- Users find **limitations in engagement options** and desire improved organization, faster loading, and fewer unnecessary functions.
- Users find CaliberMind to have a **not intuitive** setup process, complicating effective use and real-time data access.

#### What Are Recent G2 Reviews of CaliberMind?

**["Clear Multi-Channel Revenue Impact Insights in One UI"](https://www.g2.com/survey_responses/calibermind-review-12706399)**

**Rating:** 4.5/5.0 stars

_— Kaitlyn H._

[Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399)

**["Highly Customizable but Needs Improved Onboarding"](https://www.g2.com/survey_responses/calibermind-review-5378281)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/calibermind-review-5378281)

#### What Are G2 Users Discussing About CaliberMind?

- [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind)
- [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment
- [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace)
- [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment

### [Growth Channel](https://www.g2.com/products/growth-channel/reviews)

Growth Channel is a programmatic advertising platform for brands, agencies, and performance marketing teams. It provides one place to plan, launch, optimize, and measure campaigns across CTV, streaming audio, online video, display, native, mobile, digital out-of-home, in-game, retail media, and Meta. Campaign Manager brings channels, budgets, tracking, creative, pacing, and campaign settings into a single view. Audience Builder supports prebuilt segments, geofencing, lookalike audiences, remarketing, contextual and keyword targeting, account-based marketing, and first-party data. Reporting covers spend, delivery, creative performance, conversions, CPA, ROAS, and other campaign metrics. Growth Channel connects with more than 25 DSPs and audience data from over 300 providers, allowing teams to access media and targeting options without moving between separate systems. Agencies can manage multiple clients from one login, set user permissions, automate client reporting, and offer a white-label platform with their own domain, branding, and dashboards. Managed services and API access are also available for teams that need additional support or custom integrations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Growth Channel?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Growth Channel?

- **Seller:** [Growth Channel](https://www.g2.com/sellers/growth-channel)
- **Year Founded:** 2020
- **HQ Location:** Austin, Texas
- **Twitter:** @Gr0wthChannel  
417 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17f7ea25507c47b503ae5727e32c37cd7bcb00e8ce04be0012a79479dabc126b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowthchannel%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 54% Small, 27% Medium

#### What Are Recent G2 Reviews of Growth Channel?

**["A gem of a platform for marketing analysts"](https://www.g2.com/survey_responses/growth-channel-review-8517520)**

**Rating:** 4.5/5.0 stars

_— Praveen P._

[Read full review](https://www.g2.com/survey_responses/growth-channel-review-8517520)

**["Growth Channel"](https://www.g2.com/survey_responses/growth-channel-review-8512738)**

**Rating:** 5.0/5.0 stars

_— Arpit D._

[Read full review](https://www.g2.com/survey_responses/growth-channel-review-8512738)

### [Tracify](https://www.g2.com/products/tracify-2023-08-07/reviews)

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

**Average Rating:** 4.9/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Tracify?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tracify?

- **Seller:** [Tracify](https://www.g2.com/sellers/tracify)
- **Year Founded:** 2022
- **HQ Location:** Munich, Germany
- **Twitter:** @Tracifyai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=814c774587d5d9529c7b4d1063c3a647ab78070686be2709354e40ab7e11217e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftracifyai&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 92% Small, 8% Medium

#### What Do G2 Reviewers Say About Tracify?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of Tracify, simplifying budget planning with precise and reliable advertising data.
- Users value the **comprehensive data insights** from Tracify, enhancing budget planning and overall advertising performance.
- Users value the **fast and personal customer support** of Tracify, enhancing their overall satisfaction with the service.
- Users value the **precise and reliable data** from Tracify, which simplifies their advertising budget planning effectively.
- Users value the **ease of use** of Tracify, enhancing their budget planning with precise and reliable data.

#### What Are Recent G2 Reviews of Tracify?

**["Efficient Multi-Channel Tracking and Excellent Support"](https://www.g2.com/survey_responses/tracify-review-10296794)**

**Rating:** 5.0/5.0 stars

_— Tobias L._

[Read full review](https://www.g2.com/survey_responses/tracify-review-10296794)

**["Tracking on a new level!"](https://www.g2.com/survey_responses/tracify-review-10819093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/tracify-review-10819093)

### [Rockerbox](https://www.g2.com/products/rockerbox/reviews)

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Rockerbox?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rockerbox?

- **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @doubleverify  
6,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,334 employees on LinkedIn®
- **Ownership:** NYSE: DV

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 55% Medium, 43% Small

#### What Are Recent G2 Reviews of Rockerbox?

**["Great source of comparison on equal ground for marketing channels"](https://www.g2.com/survey_responses/rockerbox-review-8342729)**

**Rating:** 5.0/5.0 stars

_— Cecilia C._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-8342729)

**["Rockerbox unlocked a world of insights"](https://www.g2.com/survey_responses/rockerbox-review-6693142)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-6693142)

#### What Are G2 Users Discussing About Rockerbox?

- [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for)

### [Albacross](https://www.g2.com/products/albacross/reviews)

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.

**Average Rating:** 4.6/5.0

**Total Reviews:** 117

#### How Do G2 Users Rate Albacross?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Albacross?

- **Seller:** [Albacross](https://www.g2.com/sellers/albacross)
- **Year Founded:** 2014
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @AlbacrossNordic  
216 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1da0773085b0ffe6c92134631eab0a5d9c157497711cc426d2aa67e37a72881&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5157252%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 48% Medium, 43% Small

#### What Do G2 Reviewers Say About Albacross?

_AI-generated summary from verified user reviews_

##### Cons

- Users express concerns about the **lack of North American support** , feeling the product is tailored for Europe only.

#### What Are Recent G2 Reviews of Albacross?

**["Actionable Intent Data That Aligns Sales and Marketing—With Low Maintenance and Great Support"](https://www.g2.com/survey_responses/albacross-review-12669950)**

**Rating:** 4.5/5.0 stars

_— Martin H._

[Read full review](https://www.g2.com/survey_responses/albacross-review-12669950)

**["Strong intent data foundation for B2B marketing and ABM"](https://www.g2.com/survey_responses/albacross-review-12753485)**

**Rating:** 4.0/5.0 stars

_— Micheal Collins K._

[Read full review](https://www.g2.com/survey_responses/albacross-review-12753485)

#### What Are G2 Users Discussing About Albacross?

- [How has Albacross supported your B2B lead generation, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-albacross-supported-your-b2b-lead-generation-and-what-features-do-you-find-most-valuable)
- [How do you use Albacross?](https://www.g2.com/discussions/how-do-you-use-albacross)
- [What is the use of Albacross?](https://www.g2.com/discussions/what-is-the-use-of-albacross)
- [What does Albacross do?](https://www.g2.com/discussions/what-does-albacross-do)
- [How much does Albacross cost?](https://www.g2.com/discussions/how-much-does-albacross-cost)

### [NinjaCat](https://www.g2.com/products/ninjacat/reviews)

NinjaCat is the all-in-one performance data and AI agent platform built for enterprise marketing teams. We help agencies, media companies, and brands unify campaign data, automate reporting, and execute marketing workflows with intelligent agents. NinjaCat connects to 150+ marketing platforms, normalizes your data in a fully managed warehouse, and delivers real-time insights through dashboards and custom reports. And with our growing library of AI agents, teams can go from insight to action—faster than ever. No more data chaos. No more Frankenstack. Just marketing that moves. Key capabilities include: --150+ prebuilt marketing data connectors --Fully managed Data Cloud --ETL + semantic data modeling --Report templates & interactive dashboards --Budget and KPI monitoring --AI Agents for tasks like paid search, reporting, ad ops & more --Enterprise-grade security and scale

**Average Rating:** 4.2/5.0

**Total Reviews:** 312

#### How Do G2 Users Rate NinjaCat?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind NinjaCat?

- **Seller:** [NinjaCat](https://www.g2.com/sellers/ninjacat)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @NinjaCat\_io  
1,000 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c0f89916fb7fe9371b4942b37adaa8b6d0f0a901cb240f7c0d9f9e0dd0c0b6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4973948%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 55% Small, 36% Medium

#### What Do G2 Reviewers Say About NinjaCat?

_AI-generated summary from verified user reviews_

##### Pros

- Users find NinjaCat's interface to be **incredibly easy to use** , allowing for seamless dashboard and report creation.
- Users find the **customer support** at NinjaCat to be incredibly helpful during setup and usage, enhancing their experience.
- Users value the **easy integrations** of NinjaCat, allowing seamless connections for comprehensive dashboards and reports.
- Users appreciate the **seamless integrations** of NinjaCat, enabling effortless data connection across multiple platforms for reporting.
- Users find the **navigation ease** of NinjaCat incredibly helpful and straightforward, enhancing their overall experience.

##### Cons

- Users experience **application instability** , causing breakdowns that disrupt their ability to effectively use NinjaCat.
- Users experience **software bugs** in NinjaCat, which can disrupt functionality despite its sophisticated technology.

#### What Are Recent G2 Reviews of NinjaCat?

**["The best experience"](https://www.g2.com/survey_responses/ninjacat-review-11775284)**

**Rating:** 5.0/5.0 stars

_— Quoc Nhat T._

[Read full review](https://www.g2.com/survey_responses/ninjacat-review-11775284)

**["Endless Possibilities and Effortless Reporting with Ninjacat"](https://www.g2.com/survey_responses/ninjacat-review-12180387)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/ninjacat-review-12180387)

#### What Are G2 Users Discussing About NinjaCat?

- [What is NinjaCat used for?](https://www.g2.com/discussions/what-is-ninjacat-used-for)

### [Geckoboard](https://www.g2.com/products/geckoboard/reviews)

Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integrates directly with over 90 different tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. No coding or training required. Build dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports and spreadsheets. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. Highlight noteworthy changes in certain metrics using status indicators, which draw attention to numbers that are performing above or below expectations, and visually show goals you're working towards, in a click. However your team is working, Geckoboard makes sharing your dashboards simple. Copy and paste a link to a live dashboard that can be viewed in any web browser, or invite your teammates to log in, view and even create their own dashboards. For regular updates, you can schedule screenshots of a dashboard to be sent via email, or posted to a Slack channel at regular intervals. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware. Finally, you can keep track of key numbers on-the-go, by logging in to your account on a mobile devices’ browser, where you can access your dashboards, perfectly formatted for smaller screens. Build your first dashboards free for 14 days - no payment details needed.

**Average Rating:** 4.3/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Geckoboard?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Geckoboard?

- **Seller:** [Geckoboard](https://www.g2.com/sellers/geckoboard)
- **Year Founded:** 2010
- **HQ Location:** London, United Kingdom
- **Twitter:** @geckoboard  
6,282 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=367ce7d4cddb9008f9d2ab6d9e9c0e243f6e30f0407b2c34a0ce7c715be63e9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1227540%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Internet, Computer Software
- **Company Size:** 54% Medium, 40% Small

#### What Are Recent G2 Reviews of Geckoboard?

**["Easiest dashboard solution"](https://www.g2.com/survey_responses/geckoboard-review-4842564)**

**Rating:** 5.0/5.0 stars

_— Peter L._

[Read full review](https://www.g2.com/survey_responses/geckoboard-review-4842564)

**["Great product"](https://www.g2.com/survey_responses/geckoboard-review-5247672)**

**Rating:** 5.0/5.0 stars

_— Verified User in Civic & Social Organization_

[Read full review](https://www.g2.com/survey_responses/geckoboard-review-5247672)

#### What Are G2 Users Discussing About Geckoboard?

- [How do I build my own dashboard?](https://www.g2.com/discussions/how-do-i-build-my-own-dashboard)
- [How do you set up a Geckoboard?](https://www.g2.com/discussions/how-do-you-set-up-a-geckoboard)
- [What is the best dashboard software?](https://www.g2.com/discussions/what-is-the-best-dashboard-software)
- [What is Geckoboard used for?](https://www.g2.com/discussions/what-is-geckoboard-used-for)

### [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews)

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Leadfwd?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 7.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 6.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Leadfwd?

- **Seller:** [LeadFWD](https://www.g2.com/sellers/leadfwd)
- **Year Founded:** 2006
- **HQ Location:** Staten Island, NY
- **Twitter:** @INBOX25  
1,969 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7f1ec60642e0138a4922b6fd0387feb7859d1adf70612aa18a572fedb1360da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3078106%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 59% Small, 32% Medium

#### What Do G2 Reviewers Say About Leadfwd?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive setup and ease of use** of Leadfwd, enabling efficient prospecting and campaign management.
- Users praise Leadfwd for its **effective lead generation** through advanced targeting and AI-driven personalization.
- Users value the **automation capabilities** of Leadfwd, allowing effortless and efficient outreach across multiple platforms.
- Users find the **easy setup** of Leadfwd highly beneficial, allowing for quick onboarding and seamless integration.
- Users value the **inbox warm-up and deliverability features** of Leadfwd, ensuring effective and hassle-free email campaigns.

##### Cons

- Users experience **slow performance** with Leadfwd, especially when handling large datasets, leading to lag and freezing issues.
- Users find the **cluttered UI** can hinder reporting and negatively impact their overall experience with Leadfwd.
- Users find the **difficult setup** of LeadFwd challenging, but appreciate the excellent support and documentation provided.
- Users face **editing difficulties** due to slow load times with large datasets, leading to lag and freezing issues.
- Users frequently experience **editing issues** due to slow load times for large datasets, impacting their workflow significantly.

#### What Are Recent G2 Reviews of Leadfwd?

**["Fantastic Tool for Lead Generation"](https://www.g2.com/survey_responses/leadfwd-review-11219304)**

**Rating:** 5.0/5.0 stars

_— Sheldon S._

[Read full review](https://www.g2.com/survey_responses/leadfwd-review-11219304)

**["Revolutionized Our B2B Prospecting and Personalization"](https://www.g2.com/survey_responses/leadfwd-review-12287570)**

**Rating:** 4.0/5.0 stars

_— Oswald C._

[Read full review](https://www.g2.com/survey_responses/leadfwd-review-12287570)

#### What Are G2 Users Discussing About Leadfwd?

- [What is Leadfwd used for?](https://www.g2.com/discussions/what-is-leadfwd-used-for) - 1 comment

### [Force24](https://www.g2.com/products/force24/reviews)

When every moment matters and every minute counts, master marketing automation with Force24.

**Average Rating:** 4.4/5.0

**Total Reviews:** 215

#### How Do G2 Users Rate Force24?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Force24?

- **Seller:** [Force24](https://www.g2.com/sellers/force24)
- **Company Website:** www.force24.co.uk
- **Year Founded:** 2010
- **HQ Location:** Leeds, England
- **Twitter:** @Force24uk  
788 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cac6c1afef4ce69b168ba823e78b32ad887084c29858ee61323cc38ee23e036b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3154900%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Staffing and Recruiting, Marketing and Advertising
- **Company Size:** 54% Small, 38% Medium

#### What Do G2 Reviewers Say About Force24?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly.
- Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively.
- Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly.
- Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team.
- Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting.

##### Cons

- Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations.
- Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features.
- Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools.
- Users find Force24's performance **slow** when handling large contact lists and integrating new features.
- Users find the **limited customization** in reporting to be restrictive and not suited to all needs.

#### What Are Recent G2 Reviews of Force24?

**["Force24 Makes Email Marketing Automation and Targeted Journeys Effortless"](https://www.g2.com/survey_responses/force24-review-13144069)**

**Rating:** 5.0/5.0 stars

_— Jasmin C._

[Read full review](https://www.g2.com/survey_responses/force24-review-13144069)

**["A Powerful Platform for Managing Email Campaigns"](https://www.g2.com/survey_responses/force24-review-12533524)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/force24-review-12533524)

#### What Are G2 Users Discussing About Force24?

- [What is Force24 used for?](https://www.g2.com/discussions/what-is-force24-used-for)

### [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews)

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

**Average Rating:** 3.6/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Nielsen Marketing Cloud?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.3/10)
- **Data Collection:** 7.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nielsen Marketing Cloud?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 42% Large, 31% Small

#### What Do G2 Reviewers Say About Nielsen Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Nielsen Marketing Cloud, enjoying simple navigation and quick access to insights.
- Users find Nielsen Marketing Cloud **incredibly helpful** , offering easy access to insights and valuable reporting features.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud, simplifying the research process and enhancing marketing strategies.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies.
- Users value the **marketing efficiency** of Nielsen Marketing Cloud, gaining reliable insights for informed decision-making and streamlined research.

##### Cons

- Users find the **cost prohibitive** , especially for startups, making it less accessible for small businesses.
- Users find the **steep learning curve** challenging, making adaptation difficult, especially for small businesses.
- Users find the **complexity of the interface** challenging, with a steep learning curve and high costs for small businesses.
- Users find **downloading reports challenging** , particularly for those working from home, leading to a frustrating experience.
- Users find the **expensive pricing** of Nielsen Marketing Cloud to be a barrier, especially for small businesses.

#### What Are Recent G2 Reviews of Nielsen Marketing Cloud?

**["G2 Marketing Review"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)**

**Rating:** 4.5/5.0 stars

_— prasad v._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)

**["User-Friendly and Effective for Expanding Reach"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)**

**Rating:** 4.0/5.0 stars

_— Robin W._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)

#### What Are G2 Users Discussing About Nielsen Marketing Cloud?

- [What is Nielsen Attribution (formerly Visual IQ) used for?](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for)
- [What is Nielsen DMP used for?](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for)
- [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data)
- [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics)
- [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers)

- [‹ Prev ‹ Prev](/pt/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=7#product-list)
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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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