# Best Marketing Analytics Tools - Page 4

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=16446&focus%5B%5D=66642&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, AgencyAnalytics, Singular, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=agencyanalytics&focus%5B%5D=singular&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### OnRamp

OnRamp is an intelligent customer onboarding and engagement solution designed to help businesses streamline their customer success processes. By automating the onboarding project kick-off directly from the CRM, OnRamp enables organizations to provide a more efficient and personalized experience for their customers. This software solution focuses on reducing the time it takes for customers to realize value from a product or service, thereby minimizing churn risk and fostering long-term relationships. Targeted primarily at customer success teams, OnRamp is particularly beneficial for companies that prioritize customer engagement and retention. It caters to a diverse range of industries, including SaaS, e-commerce, and service-based businesses, where effective onboarding is crucial for maximizing customer satisfaction and loyalty. The platform's personalized workflows guide customers through the onboarding process, ensuring that they receive the support and resources they need at every stage of their journey. Key features of OnRamp include real-time visibility into onboarding progress, inline collaboration tools, and usage insights that keep customers engaged. The ability to monitor onboarding milestones and track customer interactions allows businesses to proactively address any challenges that may arise, further enhancing the customer experience. Additionally, the scalable workflows offered by OnRamp enable organizations to deliver a high-touch experience without the need for increasing headcount, making it a cost-effective solution for managing customer success initiatives. By leveraging OnRamp, companies can achieve faster onboarding times, higher product adoption rates, and stronger customer relationships. The platform not only helps in retaining existing customers but also supports revenue growth through expansion opportunities. As businesses utilize OnRamp to enhance their customer engagement strategies, they can expect measurable improvements in customer satisfaction and loyalty, ultimately transforming customer success into a sustainable growth engine.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-14T10%3A27%3A22Z&secure%5Bdisplayable_resource_id%5D=2645&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=151082&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=151082&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26locale%3Dpt%26page%3D4&secure%5Btoken%5D=6651b9231a5b8c85b6d722fcf9e9b60fee680a1cf7b44d6010aec54190313e4f&secure%5Burl%5D=https%3A%2F%2Fhubs.la%2FQ03_ZbGR0&secure%5Burl_type%5D=custom_url)

### [OWOX](https://www.g2.com/products/owox/reviews)

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

**Average Rating:** 4.9/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate OWOX?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OWOX?

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox  
435 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chief Marketing Officer, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 43% Medium

#### What Do G2 Reviewers Say About OWOX?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface.
- Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems.
- Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data.
- Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process.
- Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights.

##### Cons

- Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy.
- Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability.
- The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality.
- Users find the **integration issues** with custom external services a barrier to achieving optimal functionality.
- Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX.

#### What Are Recent G2 Reviews of OWOX?

**["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)**

**Rating:** 4.5/5.0 stars

_— Serhii K._

[Read full review](https://www.g2.com/survey_responses/owox-review-9851467)

**["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/owox-review-9843178)

#### What Are G2 Users Discussing About OWOX?

- [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment

### [ReportGarden](https://www.g2.com/products/reportgarden/reviews)

An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

**Average Rating:** 4.5/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate ReportGarden?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ReportGarden?

- **Seller:** [ReportGarden](https://www.g2.com/sellers/reportgarden)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, DE
- **Twitter:** @ReportGarden  
1,600 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09fc509b1748a7cb238489b5af259b4359b88c28239dc8f001e0bc97a94f355c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3541164%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 79% Small, 17% Medium

#### What Do G2 Reviewers Say About ReportGarden?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation of reporting** in ReportGarden, significantly saving time and enhancing campaign efficiency.
- Users love the **customizability** of ReportGarden, enabling tailored reports that enhance the effectiveness of their marketing campaigns.
- Users love the **customizable reports** in ReportGarden, making it easy to tailor insights for effective digital marketing campaigns.
- Users appreciate the **ease of use** of ReportGarden, enabling quick creation of customizable reports for efficiency.
- Users love the **easy creation** of customized reports in ReportGarden, streamlining their digital marketing efforts effortlessly.

##### Cons

- Users find **limited customization options** in ReportGarden restrict their ability to create unique report formats effectively.

#### What Are Recent G2 Reviews of ReportGarden?

**["Report Garden: A Beautiful Reporting Experience"](https://www.g2.com/survey_responses/reportgarden-review-11460891)**

**Rating:** 5.0/5.0 stars

_— Matthew D._

[Read full review](https://www.g2.com/survey_responses/reportgarden-review-11460891)

**["DIgital Media Manager"](https://www.g2.com/survey_responses/reportgarden-review-11051222)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/reportgarden-review-11051222)

#### What Are G2 Users Discussing About ReportGarden?

- [What is ReportGarden used for?](https://www.g2.com/discussions/what-is-reportgarden-used-for)

### [DashThis](https://www.g2.com/products/dashthis/reviews)

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate DashThis?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind DashThis?

- **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0)
- **Company Website:** www.dashthis.com
- **Year Founded:** 2011
- **HQ Location:** Quebec, Canada
- **Twitter:** @DashThis  
2,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=521ca42d9e7388978c1c763028747478e9e2f02b42d583886eade2c497945042&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2795100%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small, 16% Medium

#### What Do G2 Reviewers Say About DashThis?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **super customizable dashboard** of DashThis, making analytics review effortless and visually appealing.
- Users enjoy the **ease of use** of DashThis, finding it simple and visually appealing for analytics.
- Users love the **intuitive design** of DashThis, making analytics review simple and visually engaging.
- Users love the **ease of reviewing analytics** with DashThis, enjoying a streamlined view and customizable metrics.
- Users value the **centralized management** of DashThis, simplifying the review of analytics and metrics in one place.

##### Cons

- Users find DashThis **expensive** , particularly for individuals and smaller teams, affecting accessibility and usability.
- Users find **inadequate reporting** metrics in DashThis, making it challenging to customize client dashboards effectively.
- Users face **reporting issues** due to the complexity of accessing needed metrics and requiring knowledge of other programs.
- Users find **access limitations** challenging as customizing client dashboards with required metrics can be difficult.
- Users find DashThis **somewhat complex** , especially for those unfamiliar with similar tools and dashboards.

#### What Are Recent G2 Reviews of DashThis?

**["DashThis Makes Reporting Effortless with Best-in-Class Customer Support"](https://www.g2.com/survey_responses/dashthis-review-12991838)**

**Rating:** 5.0/5.0 stars

_— Carlos B._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12991838)

**["DashThis Makes Leadership or Client Reporting Clear and Digestible"](https://www.g2.com/survey_responses/dashthis-review-12977332)**

**Rating:** 5.0/5.0 stars

_— Sherry H._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12977332)

#### What Are G2 Users Discussing About DashThis?

- [What is DashThis used for?](https://www.g2.com/discussions/what-is-dashthis-used-for)
- [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) - 1 comment
- [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) - 2 comments
- [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) - 2 comments
- [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) - 1 comment

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 205

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 7.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 40% Small, 36% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

**["Easy-to-Use ASO Platform with Constant New Features and Helpful Certification"](https://www.g2.com/survey_responses/apptweak-review-13252997)**

**Rating:** 5.0/5.0 stars

_— Georges D._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-13252997)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews)

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate Rakuten Advertising?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rakuten Advertising?

- **Seller:** [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising)
- **Company Website:** rakutenadvertising.com
- **Year Founded:** 1996
- **HQ Location:** San Mateo, CA
- **Twitter:** @rakutenadvert  
15,748 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c73828a2e50af92cbeeec1d7df8346ce4cdf74aee75ecdf365df7b5a7c2a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9866%2F&secure%5Burl_type%5D=linkedin_company_website)  
878 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 51% Small, 25% Medium

#### What Do G2 Reviewers Say About Rakuten Advertising?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust affiliate programs** of Rakuten Advertising, appreciating top-tier brands and reliable tracking tools.
- Users value the **robust affiliate programs** of Rakuten Advertising, enjoying exclusive access to top-tier brands and reliable tools.
- Users find Rakuten Advertising **easy to use** , enhancing organization and supporting efficient affiliate marketing efforts.
- Users praise the **responsive support team** at Rakuten Advertising for their exceptional assistance and industry expertise.
- Users value the **responsive and helpful customer support** of Rakuten Advertising, enhancing their overall experience with the platform.

##### Cons

- Users experience **time delays** with Rakuten Advertising's reporting and payment processes, impacting optimization and commission receipt.
- Users highlight the need for improved **usability and flexibility** in Rakuten Advertising, affecting overall efficiency and experience.
- Users face **payment issues** due to slow Net-60 terms and lengthy approval processes, impacting cash flow significantly.
- Users find the **slow loading** and latency issues of Rakuten Advertising hinder their efficiency and performance analysis.
- Users find Rakuten Advertising to have **slow performance** , hindering navigation and complicating essential tasks and reporting.

#### What Are Recent G2 Reviews of Rakuten Advertising?

**["Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners"](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)**

**Rating:** 4.0/5.0 stars

_— Rob L._

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)

**["Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection"](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)**

**Rating:** 4.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)

#### What Are G2 Users Discussing About Rakuten Advertising?

- [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten)
- [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free)
- [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost)
- [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do)

### [Supermetrics](https://www.g2.com/products/supermetrics/reviews)

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 816

#### How Do G2 Users Rate Supermetrics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Supermetrics?

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics  
7,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website)  
427 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small, 35% Medium

#### What Do G2 Reviewers Say About Supermetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms.
- Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting.
- Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency.
- Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency.
- Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently.

##### Cons

- Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use.
- Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio.
- Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value.
- Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds.
- Users feel restricted by **data limitations** and find support inadequate when facing source connection issues.

#### What Are Recent G2 Reviews of Supermetrics?

**["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)**

**Rating:** 4.5/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

**["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)**

**Rating:** 5.0/5.0 stars

_— Trevor I._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

### [Adriel](https://www.g2.com/products/adriel/reviews)

Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.

**Average Rating:** 4.5/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Adriel?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adriel?

- **Seller:** [Adriel](https://www.g2.com/sellers/adriel)
- **Company Website:** www.adriel.com
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @AdrielMarketing  
343 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a57886a71342a398d6a8d60cade796ea1420595f6f7550aaf9e23ed9ede7112f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13746025&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 74% Small, 10% Medium

#### What Do G2 Reviewers Say About Adriel?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adriel's **ease of use** invaluable, facilitating efficient reporting and seamless data integration across platforms.
- Users find Adriel's **easy reporting** features practical, saving time and enhancing their analytics tracking experience.
- Users value the **seamless data integration** of Adriel, enhancing efficiency in tracking and analyzing marketing performance.
- Users value the **streamlined reporting** of Adriel, which consolidates data for easier analysis and client communication.
- Users value the **outstanding customer support** from Adriel, finding it easy to get help when needed.

##### Cons

- Users find the **missing features** of Adriel challenging, complicating connections and tracking some essential metrics.
- Users experience **query issues** with data accuracy and dashboard glitches, requiring manual checks and adjustments.
- Users find the **complex setup** process cumbersome, leading to frustrations with connecting to various platforms and templates.
- Users report a **difficult setup** , with lengthy processes and connection issues complicating their initial experience.
- Users face **glitches and erroneous data** that can complicate the dashboard experience, requiring manual verification at times.

#### What Are Recent G2 Reviews of Adriel?

**["Highly Customizable Reports with Powerful Calculated Metrics"](https://www.g2.com/survey_responses/adriel-review-12994044)**

**Rating:** 4.0/5.0 stars

_— Luke R._

[Read full review](https://www.g2.com/survey_responses/adriel-review-12994044)

**["Simplifies Lead Management with Seamless Google Integration"](https://www.g2.com/survey_responses/adriel-review-12241629)**

**Rating:** 4.0/5.0 stars

_— Joseph J._

[Read full review](https://www.g2.com/survey_responses/adriel-review-12241629)

#### What Are G2 Users Discussing About Adriel?

- [What is Adriel used for?](https://www.g2.com/discussions/what-is-adriel-used-for) - 1 comment, 1 upvote

### [Nvecta](https://www.g2.com/products/nvecta/reviews)

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

**Average Rating:** 4.8/5.0

**Total Reviews:** 335

#### How Do G2 Users Rate Nvecta?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nvecta?

- **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta)
- **Year Founded:** 2011
- **HQ Location:** Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1382dfe73e9be57555ebc2b8e4527077fc4be9f8c98849af993c76d8aba7285&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnvecta%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 69% Small, 28% Medium

#### What Do G2 Reviewers Say About Nvecta?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of NotifyVisitors, making marketing campaigns easy and efficient.
- Users love the **seamless automation** of NotifyVisitors, enabling effortless client journeys and efficient business management.
- Users value the **ease of use** with NotifyVisitors, enjoying a streamlined experience for their marketing efforts.
- Users value the **excellent customer engagement** features of Nvecta, simplifying audience interaction and enhancing marketing efforts.
- Users benefit from **awesome customer support** that is always fast and ready to help with any inquiries.

##### Cons

- Users find the **learning curve challenging** , as onboarding and understanding features can be time-consuming for new users.
- Users express concerns over **missing features** , particularly in customization and dashboard reporting, hindering overall effectiveness.
- Users find the product **extremely costly** , making it difficult for new companies to afford and utilize effectively.
- Users find the **limited customization** options frustrating, as it restricts adaptability and hampers effective use of the platform.
- Users find Nvecta to be **not intuitive** , struggling with complex dashboards and difficult customization options.

#### What Are Recent G2 Reviews of Nvecta?

**["Effortlessly Activates Customer Data into Personalized Campaigns"](https://www.g2.com/survey_responses/nvecta-review-12189652)**

**Rating:** 4.0/5.0 stars

_— sakthivel 2._

[Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652)

**["All-in-One Engagement Platform That's Easy for Beginners"](https://www.g2.com/survey_responses/nvecta-review-12103392)**

**Rating:** 4.5/5.0 stars

_— Nishant S._

[Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392)

#### What Are G2 Users Discussing About Nvecta?

- [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote

### [Comscore](https://www.g2.com/products/comscore/reviews)

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 73

#### How Do G2 Users Rate Comscore?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Comscore?

- **Seller:** [Comscore](https://www.g2.com/sellers/comscore)
- **Year Founded:** 1999
- **HQ Location:** Reston, VA
- **Twitter:** @ComscoreAPAC  
2,023 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55bddd099705cfddfc764d31447e5fc97ee5044138aed60985a3dffe179e51cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7360%2F&secure%5Burl_type%5D=linkedin_company_website)  
988 employees on LinkedIn®
- **Ownership:** NASDAQ: SCOR

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 43% Medium, 41% Large

#### What Do G2 Reviewers Say About Comscore?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Comscore for its **precise and comprehensive digital measurement solutions** , enabling informed decision-making and strategy optimization.
- Users appreciate the **ease of use** and **seamless integration** of Comscore for analyzing market data efficiently.
- Users appreciate the **ease of use** of Comscore, praising its straightforward dashboards and smooth implementation process.
- Users value the **comprehensive data** provided by Comscore, enhancing audience understanding and optimizing advertising strategies effectively.
- Users value the **data accuracy** of Comscore, enhancing credibility and optimizing advertising strategies effectively.

##### Cons

- Users express concerns about **data inaccuracy** , citing unreliable panel data and missed competitive insights.
- Users find the **difficult navigation** frustrating, especially due to the complex and outdated user interface of Comscore.
- Users face a **lack of information** due to complex interfaces and outdated measurement methodologies affecting data accuracy.
- Users find the **poor usability** of Comscore frustrating, as navigation and filters complicate their overall experience.
- Users find the **complexity** of Comscore cumbersome, making navigation and extracting insights a challenging experience.

#### What Are Recent G2 Reviews of Comscore?

**["Measuring Audiences Made Easy"](https://www.g2.com/survey_responses/comscore-review-11669064)**

**Rating:** 5.0/5.0 stars

_— Anubhav A._

[Read full review](https://www.g2.com/survey_responses/comscore-review-11669064)

**["All-in-One Insights Make Comscore Indispensable"](https://www.g2.com/survey_responses/comscore-review-12005804)**

**Rating:** 5.0/5.0 stars

_— Krista C._

[Read full review](https://www.g2.com/survey_responses/comscore-review-12005804)

#### What Are G2 Users Discussing About Comscore?

- [How much is a Comscore account?](https://www.g2.com/discussions/how-much-is-a-comscore-account)
- [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) - 2 comments
- [What is the difference between Comscore and Nielsen?](https://www.g2.com/discussions/what-is-the-difference-between-comscore-and-nielsen)
- [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) - 1 comment, 1 upvote

### [Clarisights](https://www.g2.com/products/clarisights/reviews)

Clarisights is the leading marketing analytics platform for Enterprises. Connect, visualize and explore all your marketing data in one place. Go from a cross-channel overview to in-depth campaign deep dives in a few clicks. From questions to insights in minutes. With Clarisights, performance marketers can move freely with data to iterate fast and accelerate testing cycles. Without relying on SQL, waiting for data teams or manual reporting in spreadsheets. Trusted by the most sophisticated Marketing teams, including those at Uber, Delivery Hero, HelloFresh, About You, and On.

**Average Rating:** 4.9/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Clarisights?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Clarisights?

- **Seller:** [Clarisights](https://www.g2.com/sellers/clarisights)
- **Year Founded:** 2018
- **HQ Location:** Lewes, US
- **Twitter:** @Clarisights  
1,117 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ff29c42ace6f01adaf1d05cea4acad0e18b7ac30778cf2a45e6132a23047894&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclarisights%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Consumer Goods
- **Company Size:** 79% Large, 17% Medium

#### What Do G2 Reviewers Say About Clarisights?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Clarisights to be **intuitive and easy to use** , enabling efficient reporting and data analysis effortlessly.
- Users find Clarisights **efficient and intuitive** , allowing seamless analysis and collaboration across various reporting needs.
- Users value the **intuitive functionality** of Clarisights, enabling easy report building and efficient cross-channel analysis.
- Users value the **centralized data management** in Clarisights, enhancing decision-making and collaboration across teams effortlessly.
- Users value Clarisights for its **intuitive and flexible reporting** , enabling quick insights and easy data exploration.

##### Cons

- Users face **integration issues** with Clarisights, causing difficulties but supported by the team’s efforts to assist.
- Users notice a **slight learning curve** with Clarisights, particularly for those transitioning from spreadsheets.
- Users face **technical issues with campaign renaming** , complicating the integration process despite excellent accountant support.
- Users face **data limitations** that hinder deeper insights and granular analysis of advertising performance.
- Users find a **lack of customization** in Clarisights limits deeper insights and granular analysis capabilities.

#### What Are Recent G2 Reviews of Clarisights?

**["Reliable, comprehensive marketing analytics platform for effective self-service"](https://www.g2.com/survey_responses/clarisights-review-10733401)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/clarisights-review-10733401)

**["A tool that provides very powerful view for our marketing data"](https://www.g2.com/survey_responses/clarisights-review-11350982)**

**Rating:** 5.0/5.0 stars

_— Angela T._

[Read full review](https://www.g2.com/survey_responses/clarisights-review-11350982)

### [Whatagraph](https://www.g2.com/products/whatagraph/reviews)

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.

**Average Rating:** 4.5/5.0

**Total Reviews:** 268

#### How Do G2 Users Rate Whatagraph?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Whatagraph?

- **Seller:** [Whatagraph](https://www.g2.com/sellers/whatagraph)
- **Year Founded:** 2015
- **HQ Location:** Amesterdam, Netherlands
- **Twitter:** @whatagraph  
1,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94066bb69efe7c475594d58977e41ba4f20e94aea4b09295b9262a097bdc33f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9447253%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About Whatagraph?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **lightning-fast customer support** of Whatagraph, providing timely help directly from the dashboard.
- Users love the **automation** features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency.
- Users value the **customizability** of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs.
- Users highlight the **ease of use** of Whatagraph, praising its simple report-building functionality and customizability.
- Users appreciate the **easy integrations** of Whatagraph, enabling quick and efficient reporting across multiple data sources.

##### Cons

- Users find Whatagraph's pricing **expensive** , making it hard for solopreneurs to sustain long-term usage.
- Users find the **slow loading** and self-reloading reports frustrating, especially during important presentations under tight deadlines.
- Users note a **lack of integration with some platforms** , which can limit the overall effectiveness of Whatagraph.
- Users face **connection issues** with Whatagraph, particularly regarding linking personal media accounts for data analysis.
- Users encounter **editing issues** with glitches when multiple users collaborate, impacting efficiency and campaign options.

#### What Are Recent G2 Reviews of Whatagraph?

**["User-Friendly Reporting with Great Sharing Features"](https://www.g2.com/survey_responses/whatagraph-review-13196987)**

**Rating:** 4.5/5.0 stars

_— Elliott V._

[Read full review](https://www.g2.com/survey_responses/whatagraph-review-13196987)

**["An Indispensable Tool for Centralized Marketing Insights"](https://www.g2.com/survey_responses/whatagraph-review-13202214)**

**Rating:** 5.0/5.0 stars

_— Anna A._

[Read full review](https://www.g2.com/survey_responses/whatagraph-review-13202214)

#### What Are G2 Users Discussing About Whatagraph?

- [What is Whatagraph used for?](https://www.g2.com/discussions/what-is-whatagraph-used-for)

### [Tercept Unified Analytics](https://www.g2.com/products/tercept-unified-analytics/reviews)

Tercept automatically aggregates and organizes all your monetization data (adservers, adexchanges, adnetworks, SSPs), analytics data (GA, Flurry, Appsflyer, Firebase, HasOffers, Tune, AdJust) and marketing data (FB, AdWords, Instagram, Mailchimp, PushEngage, PostUp) into one single dashboard with powerful querying and visualization capabilities. You can map data across sources, setup custom reports and automate 100% of your reporting. With Tercept, you spend less time on downloading reports, and more time on generating insights & improving ROI. Key Features - 1. 100s of API integrations with leading monetization, analytics and marketing platforms 2. Support for niche/local ad-networks, SSPs and prebid partners 3. Data collection through APIs, scheduled reports, storage locations (S3, Dropbox, GCP), google spreadsheets, one-time uploads, etc 4. 100% flexibility to combine data from different data sources to create custom dimensions, metrics and reports 5. Export data in real-time into Google Spreadsheets, Google Data Studio, Google Cloud Storage, Tableau or any BI tool of your choice 6. Support for data in any format including csv, xml, xls, json etc. 7. Fully customizable dashboards 8. Data normalization across timezones, currencies; Metric and dimension mapping across platforms 9. Fully customizable logins (Role based access control): customize dashboards by login; customize tables, metrics and dimensions for every login

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Tercept Unified Analytics?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tercept Unified Analytics?

- **Seller:** [Tercept](https://www.g2.com/sellers/tercept)
- **Year Founded:** 2018
- **HQ Location:** Covina, US
- **Twitter:** @terceptinc  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2faa167376a36c34462b94a2b6702f445115072235a3cc797b3b33b903227dc1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13262378%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Large, 33% Small

#### What Do G2 Reviewers Say About Tercept Unified Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized data management** capabilities of Tercept Unified Analytics for ad reporting efficiency.
- Users praise the **ease of use** of Tercept Unified Analytics, simplifying ad reporting and data centralization effectively.
- Users value the **reliability** of Tercept Unified Analytics, benefiting from a consistent and centralized reporting solution.
- Users find Tercept Unified Analytics to be a **simple and robust solution** for centralizing ad reporting effectively.

##### Cons

- Users notice a **lack of good data visualization templates** in Tercept Unified Analytics, but recent improvements are promising.

#### What Are Recent G2 Reviews of Tercept Unified Analytics?

**["One of the most simple and easy to use analytics tools out there."](https://www.g2.com/survey_responses/tercept-unified-analytics-review-12360097)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/tercept-unified-analytics-review-12360097)

**["Reliable unified reporting with good customization & support."](https://www.g2.com/survey_responses/tercept-unified-analytics-review-12483204)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/tercept-unified-analytics-review-12483204)

#### What Are G2 Users Discussing About Tercept Unified Analytics?

- [What is Tercept Unified Analytics used for?](https://www.g2.com/discussions/what-is-tercept-unified-analytics-used-for)

### [Coupler.io](https://www.g2.com/products/coupler-io/reviews)

Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents. No complex setup or deep technical expertise required. Trusted by 1M+ users, including companies like Uber, Netflix, and Airbus, Coupler.io streamlines data processes for marketers, data analysts, business owners, sales teams, e-commerce businesses, and financial professionals. With 1800+ ready-made integrations, Coupler.io allows you to automatically collect data from Google Analytics, Facebook Ads, GoHighLevel, Shopify, QuickBooks, and many other apps. You can blend data from multiple sources into Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Coupler.io makes data transformation easy with data joining and appending functions, filtering, formulas, and data set templates. To quick-start with reporting, explore Coupler.io's in-app dashboards and free dashboard templates gallery for third-party tools. You can also build custom dashboards from scratch. AI Insights interprets dashboards in seconds, highlighting trends and anomalies and providing actionable recommendations. Coupler.io's AI integrations enable real-time analysis of large, blended data through natural language conversations in AI chats. These allow businesses to make data-driven decisions, scale operations, and improve reporting efficiency. Coupler.io is a SOC 2-certified, reliable platform that follows the highest data security and privacy standards to keep your data protected. Take full control of your data, identify what works, and scale it with Coupler.io for holistic data management and analysis!

**Average Rating:** 4.8/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate Coupler.io?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Coupler.io?

- **Seller:** [Railsware](https://www.g2.com/sellers/railsware)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA, USA
- **Twitter:** @railsware  
2,116 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3afc852f3cd02377621b5f738cb5c93523c5c7e2789c234dce03c8ab0c759a18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F122084%2F&secure%5Burl_type%5D=linkedin_company_website)  
170 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 67% Small, 28% Medium

#### What Do G2 Reviewers Say About Coupler.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Coupler.io, enjoying intuitive automation for seamless data integration without technical complexity.
- Users highlight the **incredible time savings** with Coupler.io, completing tasks in seconds instead of hours.
- Users value the **automation capabilities** of Coupler.io, significantly enhancing efficiency and streamlining data workflows.
- Users appreciate the **massive integration library** of Coupler.io, enabling quick connections to various platforms for seamless reporting.
- Users praise Coupler.io for its **easy data integration** , simplifying workflows and enhancing reporting efficiency dramatically.

##### Cons

- Users find the **difficult setup** of Coupler.io frustrating, as it often needs trial and error for complex data models.
- Users find the **complex setup** process challenging, requiring considerable trial and error for advanced configurations.
- Users experience a **small learning curve** when using Coupler.io, but this leads to better data organization over time.
- Users find Coupler.io to be **expensive** , especially for smaller teams needing multiple data connections for integrations.
- Users express a **lack of information** for advanced features, making complex setups and specific use cases challenging.

#### What Are Recent G2 Reviews of Coupler.io?

**["Easy way to connect Power BI to Quickbooks"](https://www.g2.com/survey_responses/coupler-io-review-12796693)**

**Rating:** 5.0/5.0 stars

_— Yassine L._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-12796693)

**["Helpful tool for syncing data with Airtable"](https://www.g2.com/survey_responses/coupler-io-review-9448658)**

**Rating:** 4.5/5.0 stars

_— Hannah P._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-9448658)

#### What Are G2 Users Discussing About Coupler.io?

- [What is Coupler.io used for?](https://www.g2.com/discussions/what-is-coupler-io-used-for)

### [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews)

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

**Average Rating:** 4.3/5.0

**Total Reviews:** 179

#### How Do G2 Users Rate Adobe Customer Journey Analytics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Customer Journey Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 30% Large, 30% Medium

#### What Do G2 Reviewers Say About Adobe Customer Journey Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective visualization of the customer journey** in Adobe Customer Journey Analytics, enhancing insights across channels.
- Users value the **effective visualization of customer journeys** in Adobe Customer Journey Analytics, enhancing their understanding of customer behaviors.
- Users value the **seamless data integration** in Adobe Customer Journey Analytics, enhancing insights and empowering strategic decision-making.
- Users appreciate the **ease of use** of Adobe Customer Journey Analytics, finding it intuitive and efficient for data analysis.
- Users value the **seamless integration of data** from multiple channels in Adobe Customer Journey Analytics for insightful analysis.

##### Cons

- Users find the **learning curve quite steep** , making initial setup and usage complex and overwhelming for newcomers.
- Users face a **difficult setup** process for Adobe Customer Journey Analytics, which complicates initial usage and integration.
- Users find Adobe Customer Journey Analytics to be **quite expensive** , which hampers accessibility for smaller businesses.
- Users find the **complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers with its advanced configurations and UI challenges.
- Users find the **high complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers and smaller teams.

#### What Are Recent G2 Reviews of Adobe Customer Journey Analytics?

**["Powerful Analytics with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)

**["Powerful Cross-Channel Insights with Flexible Reporting"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)**

**Rating:** 4.0/5.0 stars

_— Manojkumar D._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)

### [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews)

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate ThoughtMetric?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ThoughtMetric?

- **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc)
- **HQ Location:** Boston, MA
- **Twitter:** @thoughtmetric  
25 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4345461c2b4542878aab39cd7e7166c90ff86d41302eca819c887d8efad50f3&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthoughtmetric&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About ThoughtMetric?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of ThoughtMetric, enhancing insights into customer journeys with real-time data.
- Users commend the **supportive customer service** of ThoughtMetric, enhancing their overall experience significantly.
- Users praise the **ease of use** of ThoughtMetric, appreciating its intuitive nature and seamless setup process.
- Users find ThoughtMetric to be **super easy to set up and use** , enhancing their ability to track customer journeys effectively.
- Users value the **ease of tracking customer journeys** , enhancing their ability to understand and optimize interactions.

##### Cons

- Users find the **inadequate reporting** limits their ability to analyze customer behavior effectively in ThoughtMetric.
- Users find the **complex reporting** for new customers limits their ability to view detailed order numbers effectively.
- Users struggle with **data inaccuracy** as revenue numbers often lag behind frequent order amendments in complex business setups.
- Users find it challenging to keep **revenue numbers updated** due to frequent order changes in their complex business model.
- Users find the **lack of customization** in ThoughtMetric limits their ability to tailor reports to their needs.

#### What Are Recent G2 Reviews of ThoughtMetric?

**["Best Attribution for a Great Price! We Switched from Hyros and saved thousands!"](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)**

**Rating:** 5.0/5.0 stars

_— Rylie W._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)

**["Robust Multi-Touch Attribution & Seamless Shopify Integration"](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)**

**Rating:** 4.5/5.0 stars

_— Naomi S._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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