# Best Marketing Analytics Tools - Page 35

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=16446&focus%5B%5D=66642&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, AgencyAnalytics, Singular, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=agencyanalytics&focus%5B%5D=singular&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Workhuman Social Recognition

Workhuman is the world’s #1 employee recognition platform. It pioneered the category 25+ years ago and is the largest provider by far, with 3x the scale of its nearest competitor. Workhuman’s market leadership is validated by a track record of helping over 7 million users at the world's most iconic brands deliver rewards and recognition programs that drive measurable business impact. In fact, Workhuman offers the only ROI Guarantee in the industry, and prides itself on documented customer proof of delivering increased retention, higher eNPS and engagement. Unlike other vendors who outsource their rewards and support, Workhuman is committed to providing our customers with an exceptional end-to-end experience. From recognition to redemption, never outsourced. The AI-native platform's operational core is one of the world’s largest rewards marketplaces which provides a consumer grade user experience with hundreds of thousands of options and locally curated catalogues in over 150 countries. The marketplace features 24/7 human support in dozens of languages, native mobile apps, and boasts a 95%+ redemption and satisfaction rate. Workhuman offers unrivaled in-house customer support, complemented by specialized consulting teams of former HR leaders and data scientists. These experts combine their knowledge with advanced AI and the proprietary Workhuman iQ platform to transform rich recognition data into real-time insights regarding employee skills, culture, and performance. This capability is proprietary and uniquely branded as "Human Intelligence." With enterprise-grade security and seamless, certified integrations with essential tools like Workday, Microsoft Teams, Slack, and Outlook, Workhuman solidifies its position as the best recognition platform for companies of all sizes – from the Fortune 500 to fast-growing mid-market – and the only one proven to drive business impact that matters.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-14T05%3A35%3A20Z&secure%5Bdisplayable_resource_id%5D=1201&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=17634&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=17634&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3Da8d32808-aa06-4af7-8b39-4f52bfd11a1d%257C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3%26locale%3Dit%26page%3D35&secure%5Btoken%5D=45c14bd5ed70523621f75f3b958d0753ac288eada8d5c90e66cb99a8fe52c94e&secure%5Burl%5D=https%3A%2F%2Fwww.workhuman.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3D1211980577375746%26utm_content%3Ddzaxcdq6wm73aqboy2ihv%26utm_term%3D_product-discoverability_product-discoverability_prospecting~null_g2-clicks-employee-recognition-topic_null_6.09.2026&secure%5Burl_type%5D=custom_url)

### [Q:chi ) Harmoni](https://www.g2.com/products/q-chi-harmoni/reviews)

Q:chi ) Harmoni is enterprise marketing operations software that unifies campaign planning, financial management, and work execution into a single platform. It eliminates silos between planning, spend, and performance, giving organizations real-time visibility and control. With Q:chi ) Harmoni, marketing and finance teams can align strategy with execution, adapt quickly, and drive better business outcomes. Who uses Q:chi ) Harmoni? Q:chi ) Harmoni is built for organizations where marketing performance needs to be tied closely to financial accountability. While marketing teams use it to plan and execute campaigns, CFOs, finance directors, and procurement teams rely on it for budget oversight, financial control, and visibility into committed and actual spend. It helps align investment decisions with measurable results without slowing down execution. What problems does Q:chi ) Harmoni solve? Q:chi ) Harmoni solves the disconnect between marketing planning and financial control. It replaces manual, spreadsheet-based processes with a connected, real-time system. Finance leaders gain clarity on where money is going, while marketing teams gain the flexibility to shift tactics as needed. This helps prevent overspend, improves forecasting accuracy, and ensures every dollar supports strategic goals. What are the main features of Q:chi ) Harmoni? Q:chi ) Harmoni enables dynamic planning and spend management with financial structures built directly into marketing workflows. Teams can build costed plans linked to strategic objectives, track budget commitments, and adjust budgets in real time. Finance workflows like approvals and reconciliation are automated and fully auditable. With integrations to ERP and CRM platforms, Q:chi ) Harmoni creates a single source of truth across finance and marketing. Built-in work management tools ensure teams stay on track and accountable at every stage of execution.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Q:chi ) Harmoni?

- **Seller:** [Q:chi](https://www.g2.com/sellers/q-chi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=764409b81eb93a095198491b1631791b24ff888e27f08e910bedf1d15ed6544a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fq-chi&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Q:chi ) Harmoni?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Q:chi Harmoni to be a **user-friendly tool** , enhancing their job performance with ease.
- Users find Q:chi Harmoni **helpful for job tasks** , noting its ease of use and effectiveness as a tool.

#### What Are Recent G2 Reviews of Q:chi ) Harmoni?

**["Good to use for business"](https://www.g2.com/survey_responses/q-chi-harmoni-review-10894580)**

**Rating:** 5.0/5.0 stars

_— Joshua H._

[Read full review](https://www.g2.com/survey_responses/q-chi-harmoni-review-10894580)

### [QR Insights](https://www.g2.com/products/qr-insights/reviews)

Free QR Code Tracking & Analytics for UK Businesses. Monitor every scan. Count your audience. Measure campaign performance with AI-powered QR code analytics and real-time tracking. GDPR compliant. First month free.

#### Who Is the Company Behind QR Insights?

- **Seller:** [GJS Data Solutions](https://www.g2.com/sellers/gjs-data-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Quanti](https://www.g2.com/products/quanti/reviews)

Quanti is a marketing data platform that extracts data from advertising, analytics, and e-commerce sources and loads it into the customer's own data warehouse (BigQuery, Snowflake, Redshift). Quanti retains no data: it orchestrates extraction and delivery from European infrastructure, while the warehouse and the data belong to the client. Connectors. 200+ connectors cover ad platforms (Google Ads, Meta, TikTok, Criteo...), analytics (GA4, Piano), e-commerce and sales sources (Shopify, marketplaces), CRM/email tools, and market data. Each connector extracts on schedule and writes normalized, documented tables ("prebuilt reports") into the client warehouse, with historical backfill (up to 24 months), incremental daily loads, and a configurable lookback window to re-sync updated records. A Custom Webhook connector ingests events from any system via a dedicated HTTPS endpoint with automatic schema inference. Reverse connectors. The inverse flow: pushing computed results (aggregates, enriched conversions, segments) from the warehouse back into operational tools, so the warehouse feeds day-to-day systems instead of being a read-only silo. Real-Time Analytics (Quanti Tag). A first-party, event-based JavaScript tag (client-side or server-side via GTM template) streaming page views, events, and conversions directly into the client's BigQuery. It handles sessionization, source/medium attribution with referrer exclusions, consent signals, and custom fields — with no sampling, no retention limits, and no third-party processor in between. Querying and transformations. All data is queryable in plain SQL. Quanti adds managed transformation tooling: materialized aggregation views, stored procedures, scheduled queries, and pre-execution cost estimation — used to reconcile ad spend, tag-level conversions, and CRM revenue into unified tables. MCP server (Quanti AI). An MCP server (ai.quanti.io/mcp) lets AI clients (Claude, ChatGPT, Le Chat) work on the client's marketing data in natural language: schema discovery, read-only SQL execution, saved reusable analyses, prebuilt report lookup, documentation search, and Marketing Mix Modeling runs. A semantic layer (schemas, field definitions, conventions) enables the LLM to generate correct SQL reliably. Dashboards. Native dashboards are defined declaratively (pages and blocks bound to warehouse queries), persisted with a shareable URL, and support brand templates, viewer invitations, in-place updates, and cost estimation. They can be built manually or generated through the MCP server. Operating model. Clients bring their own warehouse and pay their own storage/compute; Quanti bills the pipeline, tiered by connected accounts (Pro €39/mo, Growth €159, Expert €359, Enterprise custom). GDPR compliance follows from the architecture: data is processed in transit, never retained.

#### Who Is the Company Behind Quanti?

- **Seller:** [QUANTI](https://www.g2.com/sellers/quanti)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b577a0a81cb0e2e57075ba6b84cb23e6f5139bb0d2d5d9c069d7be6dea27354c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquanti-data-connectors&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [RaiseReturn](https://www.g2.com/products/raisereturn/reviews)

RaiseReturn is an automated client reporting platform built for marketing agencies and freelancers. It connects natively to Google Analytics 4, Google Ads, Meta Ads (Facebook & Instagram), Google Search Console, and PageSpeed Insights via one-click OAuth — and generates a complete, AI-powered, white-labeled performance report in under 60 seconds. The AI engine reads data across all five channels simultaneously, writes plain-English narrative insights explaining what happened and why, identifies wins and red flags, and suggests specific next actions — then formats everything as a branded PDF, Excel workbook, or Google Sheets document. Key features: Cross-channel AI narratives, white-label branding on all plans, PDF + Excel + Google Sheets export, automated scheduling, 90-day data retention, free 30-day trial with no credit card required.

#### Who Is the Company Behind RaiseReturn?

- **Seller:** [RaiseReturn](https://www.g2.com/sellers/raisereturn)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RankWorks AI](https://www.g2.com/products/rankworks-ai/reviews)

RankWorks AI is a decision intelligence platform for marketing and go-to-market teams. The platform consolidates data from marketing, revenue, customer, analytics, advertising, content, social, commerce, and AI-driven channels into a unified system for analysis and decision-making. Core Value Proposition: RankWorks helps organizations address fragmented data, disconnected workflows, and limited visibility across marketing and GTM operations. By bringing signals from multiple systems into a single platform, teams can evaluate performance, understand drivers of business outcomes, and prioritize actions. Key Capabilities: Data aggregation across marketing, revenue, customer, and operational systems Cross-channel performance analysis and visibility monitoring AI-powered recommendations and prioritization Reporting and workflow automation Content, campaign, and GTM planning support Who Uses RankWorks: RankWorks is used by marketing, demand generation, communications, and revenue operations teams to analyze performance, coordinate initiatives across channels, and support operational decision-making. Outcome: RankWorks provides a centralized view of performance and business impact, helping teams identify opportunities, prioritize actions, and manage marketing and GTM operations from a single platform.

#### Who Is the Company Behind RankWorks AI?

- **Seller:** [RankWorks](https://www.g2.com/sellers/rankworks)
- **Year Founded:** 2017
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c566baf3e4b9299e11e039047bff749dfd2a3432a4cc5e4349208c501964135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frankworks&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [ReBid ADP](https://www.g2.com/products/rebid-adp/reviews)

ReBid's Advertising data platform (ADP) is built to revolutionise advertising efficiency. It modularly connects to all major CDPs to provide intuitive dashboards designed to help marketers monitor, analySe & optimise media plans, campaigns, channels, and ad creatives across all ad platforms across Search, Social, Programmatic, Adserver, Analytics & more. ReBid not just a platform but a strategic partner, helping you to understand the impact of various advertising channels on leads, engagements and revenue, optimise your ad spend, and boost Return on Ad Spend (ROAS). Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ReBid ADP?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind ReBid ADP?

- **Seller:** [ReBid](https://www.g2.com/sellers/rebid)
- **Year Founded:** 2020
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=123dffefe67f96079560afd6b6c91de0d6a16c779448fc738f230d69acc3e2ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3533446&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ReBid ADP?

**["payroll mangement"](https://www.g2.com/survey_responses/rebid-adp-review-8777471)**

**Rating:** 5.0/5.0 stars

_— ATUL S._

[Read full review](https://www.g2.com/survey_responses/rebid-adp-review-8777471)

### [Recast Marketing Mix Model](https://www.g2.com/products/recast-marketing-mix-model/reviews)

The Recast Marketing Mix platform is the first MMM designed to be updated weekly. The platform is designed for modern marketers that need to be responsive to changes in marketing performance that happens on the scales of weeks not quarters or years. The platform comes with a full suite of planning and optimization tools for forward-looking planning that's actually based in reality. Users can run sophisticated scenario analyses and get recommendations for optimal budget allocation. The platform has extensive custom reporting capabilities including the ability to analyze and plan for pricing discounts and holidays (e.g., black friday planning).

#### Who Is the Company Behind Recast Marketing Mix Model?

- **Seller:** [Recast](https://www.g2.com/sellers/recast)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReddMatch](https://www.g2.com/products/reddmatch/reviews)

Enter your product's website, and it builds a profile of who you serve and what problem you solve. From there, it continuously scans Reddit for people describing that exact problem, even when they never use your product's name or category. Each lead is ranked by relevance, so you see your best opportunities first instead of scrolling endlessly. For every match, ReddMatch explains why it's relevant, so you're never blindly trusting a black box. It also helps you draft replies that lead with genuine value rather than a sales pitch, which keeps you in line with Reddit's culture and avoids getting flagged as spam. Built for indie hackers, SaaS founders, agencies, and consultants who want a steady flow of warm, high-intent leads without spending hours manually searching Reddit every day. Try the free demo: enter your website and see real matching leads in seconds, no signup required.

#### Who Is the Company Behind ReddMatch?

- **Seller:** [ReddMatch](https://www.g2.com/sellers/reddmatch)
- **HQ Location:** , 
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fecbbdbf6e0b048d7d69a441713e244035ab4cc0ec6a86c4ef80d24fc5efcc3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freddmatch&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReportLayer](https://www.g2.com/products/reportlayer/reviews)

ReportLayer is a white-label reporting tool for digital marketing agencies. Connect GA4, Google Search Console, and Google Ads once per client. ReportLayer generates a live, branded report link you can share directly with clients. No login required. Data refreshes automatically every night. Schedule automated email reports on a weekly or monthly schedule, export pixel-perfect PDFs in one click, and track KPI goals with On Track, At Risk, or Behind indicators. Free for up to 3 clients. Paid plans from €29 per month.

#### Who Is the Company Behind ReportLayer?

- **Seller:** [Keyvity](https://www.g2.com/sellers/keyvity)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RescueMetrics](https://www.g2.com/products/rescuemetrics/reviews)

16% of digital media investments cannot convert today, on average, because of marketing tags and pixels being blocked. With a 2-step install, RescueMetrics will protect all consented marketing data, in a privacy-friendly way. Get back full visibility over your conversions, attribution and campaign performance - while giving ad tech the data needed to optimize to the right customer. Facebook and TikTok Conversion API can be enabled via RescueMetrics for free!

#### Who Is the Company Behind RescueMetrics?

- **Seller:** [RescueMetrics](https://www.g2.com/sellers/rescuemetrics)
- **Year Founded:** 2020
- **HQ Location:** Wellington, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48165d24718ce61574c2a72c5ebcd8002f17224461fe039a2355514a51a3326b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frescuemetrics&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [resonaX.ai](https://www.g2.com/products/resonax-ai/reviews)

resonaX.ai helps B2B marketers test campaigns, websites, and messaging with AI twins of their ideal customers—so they know what will work before launch. Instead of relying on guesswork, surveys, or generic personas, marketers can create a digital twin of their target audience and test different assets such as landing pages, ads, emails, or pitch decks. resonaX shows which version resonates most, what buyers would click on, and where the message falls flat. This gives marketing teams clarity on what will work in the market, shortens the feedback cycle, and helps them avoid wasted spend on underperforming campaigns. resonaX is built for founders, marketing leaders, and growth teams at B2B and SaaS companies who want to: Validate messaging and positioning with real buyer reactions Compare creatives or websites to see what drives higher conversions Confidently launch campaigns backed by customer insight By showing how buyers are likely to respond, resonaX takes the uncertainty out of marketing decisions and helps teams create campaigns that truly resonate.

#### Who Is the Company Behind resonaX.ai?

- **Seller:** [RESONAX TECHNOLOGIES PRIVATE LIMITED](https://www.g2.com/sellers/resonax-technologies-private-limited)
- **Year Founded:** 2024
- **Twitter:** @resonaXai  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c56b9d5570603bb8e34f4d217b723070f70b4106d56497a39f31f121ec44e0f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonax-ai%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Rilo Insights](https://www.g2.com/products/rilo-insights/reviews)

Rilo Insights is a marketing planning software that delivers automated marketing insights for brands and creators, enabling the monitoring of marketing and social platforms.

#### Who Is the Company Behind Rilo Insights?

- **Seller:** [Wayward Creative](https://www.g2.com/sellers/wayward-creative)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7cc75bc67cb99c02f3cd367b94d8c15f323c5153fa3b13ebdb0f0a4d0ed182e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frescoper%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Rivox AI](https://www.g2.com/products/rivox-ai/reviews)

Rivox AI — это SaaS-платформа для анализа поведения пользователей, которая снижает стоимость привлечения клиента (CPA) на 25–35% для компаний, размещающих рекламу на Yandex.Direct. Используя ансамбль из 4 моделей машинного обучения, Rivox AI анализирует более 600 поведенческих сигналов каждого посетителя в режиме реального времени и прогнозирует вероятность покупки с точностью 88–92%. Платформа генерирует виртуальные конверсии — прогнозные цели с динамической ценностью — которые ускоряют обучение автоматической стратегии Яндекс.Директ в 10–20 раз. Это дает рекламным алгоритмам более сильный сигнал обучения, позволяющий им отличать посетителей с высокой степенью заинтересованности от случайных пользователей.

#### Who Is the Company Behind Rivox AI?

- **Seller:** [Rivox AI](https://www.g2.com/sellers/rivox-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d91f849d0c70446c6495043bab2d3a5325d6e16652bfa8bf886888ee99f925e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frivox-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [RRD Marketing Solutions](https://www.g2.com/products/rrd-marketing-solutions/reviews)

RRD Marketing Solutions harnesses data to promote sophisticated mining and support predictive analytic techniques. RRD Marketing Solutions also generates ideas and tell meaningful stories that create emotional connections between brands and their customers.

#### Who Is the Company Behind RRD Marketing Solutions?

- **Seller:** [RRD Marketing Solutions](https://www.g2.com/sellers/rrd-marketing-solutions)
- **Year Founded:** 1864
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f189957f3637568e752d7a410832a03fa27b5f41f816c7124808f1bbc261e61&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frr-donnelley&secure%5Burl_type%5D=linkedin_company_website)  
31,850 employees on LinkedIn®

### [SaturnOne.io](https://www.g2.com/products/saturnone-io/reviews)

Analytics For Marketers Website, content marketing, and customer journey analytics for non-technical marketers. We allow marketers to take control and get the answers they need. Stop Struggling With: \* Google Tag Manager to collect the data you need \* Segmentation to gain insights \* Generating the reports you need \* Show results and what is working Start Getting: -- Website Analytics -- Customer Journey Analytics -- Content Analytics -- Conversion Analytics -- Reporting -- Advanced Segmentation -- Amazing Insights

#### Who Is the Company Behind SaturnOne.io?

- **Seller:** [SaturnOne](https://www.g2.com/sellers/saturnone)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

- [‹ Prev ‹ Prev](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=34#product-list)
- [1](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score#product-list)
- [2](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=2#product-list)
- …
- [31](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=31#product-list)
- [32](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=32#product-list)
- [33](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=33#product-list)
- [34](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=34#product-list)
- 35
- [36](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=36#product-list)
- [37](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=37#product-list)
- [38](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=38#product-list)
- [Next › Next ›](/it/categories/marketing-analytics?hsCtaTracking=a8d32808-aa06-4af7-8b39-4f52bfd11a1d%7C2168ecc9-c627-4e08-9c10-0ac6cedbe9f3&order=g2_score&page=36#product-list)

Spotlight Categories

[A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

[Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)

[Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems)

[Payment Processing Software](https://www.g2.com/categories/payment-processing)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

Show More