# Best Marketing Analytics Tools - Page 32

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=16446&focus%5B%5D=66642&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, AgencyAnalytics, Singular, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=agencyanalytics&focus%5B%5D=singular&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-14T23%3A09%3A35Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3FhsCtaTracking%3D53458a6c-6279-440b-8742-89cb89a388e5%257C9e5af311-c58b-4489-8651-a872ec120ce2%26page%3D32&secure%5Btoken%5D=7b10734b431774f41980ed9d02519a3dd78782ddb4536312ad1156b36ec94d31&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [Metric Nexus](https://www.g2.com/products/metric-nexus/reviews)

Stop hunting through multiple dashboards to answer one question. MetricNexus lets you ask your AI assistant about your marketing performance and get instant answers—whether you're checking if a campaign is working, comparing channels, or spotting trends. Why founders and marketing teams choose MetricNexus: - Ask questions, get answers – Talk to your AI about your marketing data in stead of digging through reports. Faster decisions, fewer context switches. - See everything in one place – Stop toggling between Google Analytics, Shopify, Stripe, and your ad platforms. Your data, unified. - Affordable enough to actually use – $30-100/month means you're not paying enterprise prices while bootstrapping. Scales as you grow. - Keep your data yours – No surprise vendor lock-in or hidden data practices. Your marketing insights stay with you. For teams that don't have a full analytics stack but need to understand what's actually working.

#### Who Is the Company Behind Metric Nexus?

- **Seller:** [Metric Nexus](https://www.g2.com/sellers/metric-nexus)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ab84dde66b65ac222cb674535ff7defa6559ce53624332d4f778fa802383e12&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmetricnexus%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [METRIXANA](https://www.g2.com/products/metrixana/reviews)

Connect your marketing data sources and easily manage your data. With METRIXANA, you can also visualize your data with Looker Studio. The tools and systems we use every day are full of useful data. However, these data are often in tables or other formats that are difficult to read (CSV, XML,...). METRIXANA allows you to easily connect this data and then visualize it in Looker Studio so that you can make quick and correct marketing and business decisions based on it. With METRIXANA, you can easily connect your local marketing data sources like Shoptet and Heureka. More sources are coming soon. You do not need any coding skills to use METRIXANA. With just basic computer skills, you can set up everything yourself quickly and easily. METRIXANA is designed for data visualization in Looker Studio. You are just few click away from charts, tables and reports you need. Don't want to waste time creating Looker Studio reports? You don't have to, we have ready-made templates for you.

#### Who Is the Company Behind METRIXANA?

- **Seller:** [METRIXANA](https://www.g2.com/sellers/metrixana)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58fd8adc61210c73b3542febcc84b50c7672c26c0051f85aa097d2deeaf82265&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetrixana%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mevo Data Platform](https://www.g2.com/products/mevo-data-platform/reviews)

The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched, marketing-ready datasets that power instant reporting and advanced modeling. Purpose-built for marketing complexity—with consistent taxonomies, attribution logic, and privacy-safe enrichment—it maximizes the ROI of your existing tech stack while giving you full control of your data foundation, all accessible from our conversational UI.

#### Who Is the Company Behind Mevo Data Platform?

- **Seller:** [Marketing Evolution](https://www.g2.com/sellers/marketing-evolution)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @MktgEvolution  
1,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ef903b0f4565e8fb6908f92433b03abfa3d5522e184f3394860877b1dcc2c5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-evolution&secure%5Burl_type%5D=linkedin_company_website)  
321 employees on LinkedIn®

### [Mi360](https://www.g2.com/products/mi360/reviews)

Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art predictive marketing analytics to optimize investments.

#### Who Is the Company Behind Mi360?

- **Seller:** [Sibiaanalytics](https://www.g2.com/sellers/sibiaanalytics-d5f2a24a-17f6-4600-be8a-5189b7c11e11)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MIA](https://www.g2.com/products/mia/reviews)

One-stop solution for marketing and media management, offering advanced tracking and reporting capabilities. It allows companies to manage their media investments across various channels, such as TV, Radio, Meta, Google, Influencers, while providing real-time performance insights and understanding Competitor's Strategies. The software is designed to optimize media spending, automate reporting, and deliver actionable data for customer acquisition strategies.

#### Who Is the Company Behind MIA?

- **Seller:** [Pipolhub](https://www.g2.com/sellers/pipolhub)
- **Year Founded:** 2019
- **HQ Location:** Buenos Aires, AR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dfd45c8c360bf0c29c71cd48d4dc4c0d32d3d2c040c96b65568e7cf0e6a5755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwearepipol&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

### [Mirabel's Marketing Manager](https://www.g2.com/products/mirabel-s-marketing-manager/reviews)

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mirabel's Marketing Manager?

- **Seller:** [Mirabel Technologies](https://www.g2.com/sellers/mirabel-technologies)
- **Year Founded:** 2003
- **HQ Location:** Fort Lauderdale, Florida
- **Twitter:** @MirabelTech  
540 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=542bec7c864d1a8cbbc177664fbf6507a0f947457f062cfb4601357c84104a92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1524858%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mirabel's Marketing Manager?

**["Best software with one of the best sppecification"](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)**

**Rating:** 4.5/5.0 stars

_— Firoj k._

[Read full review](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)

#### What Are G2 Users Discussing About Mirabel's Marketing Manager?

- [What is Mirabel's Marketing Manager used for?](https://www.g2.com/discussions/what-is-mirabel-s-marketing-manager-used-for)

### [MMM Labs](https://www.g2.com/products/mmm-labs/reviews)

MMM Labs is a cloud-based Marketing Mix Modeling (MMM) platform that runs multiple independent modeling engines, Robyn, Meridian, PyMC, and ScanmarQED's proprietary engine, side by side in a single interface. Teams use MMM Labs to build, compare, and validate complete MMM models across methodologies without switching between tools, reconciling outputs manually, or committing to a single engine before the data has guided that decision. The core insight behind MMM Labs is epistemic: single-engine MMM gives you an answer. Multi-engine MMM gives you confidence in the answer. When independent frequentist, Bayesian, and proprietary methodologies converge on the same result, you have evidence rather than output — a result that holds up under CFO scrutiny, board review, and agency client challenge. MMM Labs is built for marketing analytics leads, data science teams, and agency measurement practitioners who want powerful modeling capability without the operational complexity that has historically made multi-engine MMM impractical. Building across multiple engines previously meant multiple tools, multiple exports, and weeks of manual reconciliation. MMM Labs eliminates that entirely — model building, output comparison, and validation all happen in one platform. Key capabilities: - Multi-engine modeling: build and run complete MMM models in Robyn, Meridian, PyMC, and proprietary engines simultaneously - Single-interface comparison: compare model outputs across methodologies without manual reconciliation - Data diagnostics: validate data quality before modeling, spot issues instantly, avoid wasted runs - Pooled and cross-sectional modeling: model across markets, regions, and brands with shared variance Cloud-based: no installation, no IT provisioning, no version management — access from day one Built for collaboration: invite team members, share results and assumptions transparently Methodology guided by evidence: the data guides the engine selection — not the analyst's prior preference or the vendor's architecture MMM Labs is part of ScanmarQED's broader MMM offering, which spans data management, model building, and planning. It complements strataQED, ScanmarQED's established MMM modeling platform, and Pulse Planner, the MMM planning and optimization tool. Supported by structured onboarding, training, and ScanmarQED's global analytics consulting team.

#### Who Is the Company Behind MMM Labs?

- **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed)
- **Year Founded:** 1995
- **HQ Location:** Houten, Utrecht
- **Twitter:** @ScanmarQED  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da5862297b994878ff1c20a7e82839414fd20f565b6199d6c13f5502f41d9da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanmarqed%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

### [MorningAI](https://www.g2.com/products/morningai/reviews)

MorningAI is an AI-powered marketing platform built for the job of marketing - not design. We provide ambitious brands the strategic intelligence and mult-channel capabilities to compete with industry giants.

#### Who Is the Company Behind MorningAI?

- **Seller:** [MorningAI](https://www.g2.com/sellers/morningai)
- **Year Founded:** 2014
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=172e02bf4d42f02badc47f7a3783e865fc9de6298d693960782b12292318eb89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmorningai%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

### [Mperativ Revenue Marketing Platform](https://www.g2.com/products/mperativ-revenue-marketing-platform/reviews)

Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to lead with intelligence, not intuition. Unlike traditional AI tools that simply execute tasks, Mperativ’s Agentic AI redefines marketing analytics—uncovering hidden patterns, predicting outcomes, and guiding strategy with precision. With Mperativ, you move beyond fragmented metrics, manual dashboards, and reactive reporting—unlocking a faster, smarter path to measurable marketing impact and executive credibility. Who Uses Mperativ? Mperativ powers B2B marketing leaders and revenue marketing teams who are ready to move beyond fragmented attribution and reactive reporting. Our platform is built for marketing professionals who need to demonstrate clear revenue impact, defend budgets with confidence, and lead strategic conversations at the executive level—helping them stay ahead in the Agentic AI era. Like AskNicely, who transformed their GTM engine and achieved $84,000 in annual platform savings while gaining AI-powered executive insights and end-to-end visibility across campaigns, accounts, and revenue performance. Why Mperativ Is Different — and Why Teams Choose It: Agentic AI Built for Marketers, Not Just Machines Turn overwhelming data into clear, actionable executive narratives. Mperativ’s Agentic AI doesn’t just automate tasks—it automates strategic understanding, giving you real-time, executive-ready insights. Revenue-First Focus, Not Vanity Metrics Track marketing’s true contribution to pipeline, sales acceleration, and revenue growth. Mperativ connects every GTM activity to business outcomes that matter. Full Demand Engine Visibility Integrate seamlessly with your MarTech stack to uncover what’s driving engagement, pipeline, and conversion—at both the lead and account level. Real-Time Campaign Optimization Scale high-performing activities and cut waste instantly with AI-powered, up-to-the-minute recommendations. Proactive Pipeline Forecasting Move from reactive reporting to proactive control with AI-driven pipeline predictions that help you course-correct before problems arise. Clear, Credible Revenue Attribution Prove marketing’s influence across the funnel with precision attribution, making it easy to win executive trust and secure future investment

#### Who Is the Company Behind Mperativ Revenue Marketing Platform?

- **Seller:** [Mperativ](https://www.g2.com/sellers/mperativ)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0319e7a9da216722d7ff99ededaa258817c37443118274b9ff4019c5359f9433&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmperativ&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [My Data Ninja](https://www.g2.com/products/my-data-ninja/reviews)

Simplify Your Data. Amplify Your Growth with MyDataNinja. With our one click integrations with Shopify, Woocommerce, Facebook ads, Google ads, Bing Ads and Tiktok ads, you can Start measuring the TRUE ROAS of your campaigns, not only what the networks tell you and be able to optimize your ad spend understanding the sales it brings you Turn complex marketing data into clear, actionable insights—no expertise needed. Spend less time analyzing and more time growing your business with MyDataNinja's unified dashboard.

#### Who Is the Company Behind My Data Ninja?

- **Seller:** [My Data Ninja](https://www.g2.com/sellers/my-data-ninja)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dc8172a4d4e8a8eb316154a1b9831b035b514c26de0ac80f5b6565c9fa07375&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiamdataninja%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MyTelescope](https://www.g2.com/products/mytelescope/reviews)

MyTelescope is the intelligence layer for your AI. It connects Claude (and any MCP-compatible LLM) to real, monthly-updated demand signals from the biggest platforms, Google, TikTok, YouTube, Amazon, Pinterest, Bing, Instagram, X, eBay, Perplexity, App Store, Google Play and Etsy. Marketing teams ask about a brand, category or competitor and get answers grounded in what people are actually searching for, not training data or guesswork. Track share of search, forecast demand, spot emerging trends, audit AI visibility, and build custom agents with your own documents and strategy. Start free with 500 credits.

#### Who Is the Company Behind MyTelescope?

- **Seller:** [My Telescope](https://www.g2.com/sellers/my-telescope)
- **Year Founded:** 2019
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96e3e2e1fb66bd79eeca04b1ff9036c8e35c6f26e746f3822f121f97f9bc53ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmytelescope%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [NarrateIQ](https://www.g2.com/products/narrateiq/reviews)

NarrateIQ automates weekly client reporting for marketing agencies. It connects directly to Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Klaviyo, and Mailchimp, pulls performance data, and uses AI to write a full plain-English narrative report — including Channel Health Scores, budget pacing, and a specific recommended action. Reports are emailed to clients automatically every Monday. Your team does not touch them. If any metric moves more than 30% week-over-week, NarrateIQ alerts your team before the client receives the report. White-label available on Agency tier: your logo, your colors, your reply-to address. Setup takes under 15 minutes per client. First month free.

#### Who Is the Company Behind NarrateIQ?

- **Seller:** [Diaz Strategic Enterprises](https://www.g2.com/sellers/diaz-strategic-enterprises)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d5fbe736d0bd54d3cfd6af7d9b7aa63dcc92f9855a6de1ca4fb44941815f196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnarrateiq&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Narratiive](https://www.g2.com/products/narratiive/reviews)

Effective Measure is an online audience measurement tool that combines demographic information with direct-from-site data.

#### Who Is the Company Behind Narratiive?

- **Seller:** [Effective Measure](https://www.g2.com/sellers/effective-measure)
- **Year Founded:** 2008
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31dd102e204597a94cdf147b9d65ded44e7b33f058da3bcd153ae72860287090&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feffectivemeasure&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Nepa](https://www.g2.com/products/nepa/reviews)

Welcome to marketing clarity. If you understand yesterday, today, and tomorrow—you can do great things. Nepa delivers industry-leading Brand Tracking, Marketing Mix Modeling, and Campaign Evaluation, giving you the power to: - Describe where your media spend is working and where it’s wasted. - Diagnose why campaigns perform the way they do. - Determine the smartest moves to drive growth—whether it’s optimizing your media mix, fine-tuning investments, or balancing online and offline spend. - Predict outcomes before they happen, even with limited data. No more flying blind. No more guesswork. Just real-time insights that help you see what’s happening, understand why, and know what to do next. If you’re ready to turn marketing data into a growth superpower, Nepa makes it happen.

#### Who Is the Company Behind Nepa?

- **Seller:** [Nepa](https://www.g2.com/sellers/nepa)
- **Year Founded:** 2006
- **HQ Location:** Stockholm, Stockholm County, Sweden
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f46d0f80e2afdc2d0e1fdfcc26ea16d72c654192314d74d4c45cb9e345819bd4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnepa_2&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

### [Newzoo Expert](https://www.g2.com/products/newzoo-expert/reviews)

Newzoo Expert is the the most complete and accurate games data platform - tracking what players are playing, spending on, and viewing across 10000+ PC, Console, and Mobile games. 100+ Game Metrics Covered Unlock a full view of a game’s performance, with metrics like MAU, DAU, and game revenue data, across different markets, devices, or segments. Track gamer overlap and churn between games, retention, and viewership. Complete View of the Game Markets Explore game playing and viewership insights across 37 markets around the globe. Newzoo Expert provides market sizing insights, demographic and gamer persona info, and game playing behavior on a country and region level. Player Behavior, Viewership and Sentiment ​See what gamers watch and talk about when they’re not playing, with streaming viewership numbers for 10,000+ games on 40,000+ Twitch channels. Analyze the impact of key events like competitions and launches on game purchases, viewership, and general sentiment on Reddit communities. Drill down to any Level Slice and dice data your way with more than 100 metadata filters, spanning 110 Billion data points including Genre, Theme, Art Style, Monetization. Export custom tables, segments and data in PNG & CSV or via API.

#### Who Is the Company Behind Newzoo Expert?

- **Seller:** [Newzoo](https://www.g2.com/sellers/newzoo)
- **Year Founded:** 2007
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1260a1e73595195dee7d809c13ca3d8ee4b839f12a7fafa30e6a44af373d8b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnewzoo%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

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