# Best Marketing Analytics Software for Medium-Sized Businesses - Page 7

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 555

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 555+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=6073&focus%5B%5D=16131&focus%5B%5D=66642&focus%5B%5D=22329&focus%5B%5D=5048&focus%5B%5D=56231)

Highlighted products: HubSpot Marketing Hub, Semrush, Google Cloud BigQuery, CleverTap, Singular, Klaviyo, Looker, and MoEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=clevertap&focus%5B%5D=singular&focus%5B%5D=klaviyo&focus%5B%5D=looker&focus%5B%5D=moengage&segment=mid-market)

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-04T16%3A19%3A46Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fmid-market%3Fpage%3D7&secure%5Btoken%5D=8356a121eb1b2be781d49c3a797d158eead7af59ab6b56bf40929cd5aaa327e8&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial)

### [Funnel](https://www.g2.com/products/funnel/reviews)

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise.

**Average Rating:** 4.5/5.0

**Total Reviews:** 163

#### How Do G2 Users Rate Funnel?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Funnel?

- **Seller:** [Funnel](https://www.g2.com/sellers/funnel)
- **Company Website:** funnel.io
- **Year Founded:** 2014
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @funnel\_io  
21 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be633bb1add3e327634f921425b407b96b3be2be7a706ae13341fc8a201d9667&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9397630%2F&secure%5Burl_type%5D=linkedin_company_website)  
402 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 44% Medium

#### What Do G2 Reviewers Say About Funnel?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward reporting across platforms.
- Users appreciate the **extensive integrations** of Funnel, simplifying data connections across various platforms effortlessly.
- Users appreciate the **seamless data integration** of Funnel, enhancing their ability to centralize and visualize performance metrics efficiently.
- Users love the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data across platforms.
- Users appreciate the **numerous connector options** available in Funnel, enhancing integration capabilities across platforms.

##### Cons

- Users note a **steep learning curve** at first, particularly with configuring data sources and understanding the interface.
- Users find investing in Funnel to be **expensive** , especially with additional fees for essential integrations and features.
- Users find **limited connectors** in Funnel hinder scalability and flexibility, complicating the integration process with different platforms.
- Users experience **missing features** , such as limited scalability and unavailable platform dimensions, hindering overall functionality.
- Users experience **slow performance** with Funnel, especially during data processing and connector operations, impacting efficiency.

#### What Are Recent G2 Reviews of Funnel?

**["Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis"](https://www.g2.com/survey_responses/funnel-review-11977140)**

**Rating:** 5.0/5.0 stars

_— Munavvar M._

[Read full review](https://www.g2.com/survey_responses/funnel-review-11977140)

**["Great for connecting data sources and visualising with consistent fields"](https://www.g2.com/survey_responses/funnel-review-11973065)**

**Rating:** 4.5/5.0 stars

_— Muhammad Abdullah S._

[Read full review](https://www.g2.com/survey_responses/funnel-review-11973065)

#### What Are G2 Users Discussing About Funnel?

- [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote
- [What is Funnel used for?](https://www.g2.com/discussions/what-is-funnel-used-for)
- [What is the best funnel builder?](https://www.g2.com/discussions/what-is-the-best-funnel-builder)
- [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment
- [What is the best sales funnel software?](https://www.g2.com/discussions/what-is-the-best-sales-funnel-software)

### [Leadinfo](https://www.g2.com/products/leadinfo/reviews)

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

**Average Rating:** 4.3/5.0

**Total Reviews:** 808

#### How Do G2 Users Rate Leadinfo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Leadinfo?

- **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo)
- **Company Website:** www.leadinfo.com
- **Year Founded:** 2017
- **HQ Location:** Capelle aan den IJssel, South Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bde7a3caa8ce3c3af2b3ad251279024d98fa7989c30c21a8cd20406c5c3de7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18068538%2F&secure%5Burl_type%5D=linkedin_company_website)  
113 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 77% Small, 20% Medium

#### What Do G2 Reviewers Say About Leadinfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights.
- Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts.
- Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts.
- Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts.
- Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively.

##### Cons

- Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche.
- Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing.
- Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data.
- Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors.
- Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively.

#### What Are Recent G2 Reviews of Leadinfo?

**["Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless"](https://www.g2.com/survey_responses/leadinfo-review-12662039)**

**Rating:** 4.5/5.0 stars

_— Rafael A._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039)

**["Boosts Lead Tracking with Impressive Features"](https://www.g2.com/survey_responses/leadinfo-review-12472573)**

**Rating:** 5.0/5.0 stars

_— Justin P._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573)

#### What Are G2 Users Discussing About Leadinfo?

- [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for)
- [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for)

### [Hurree](https://www.g2.com/products/hurree/reviews)

Hurree is an AI-powered platform that consolidates all your reporting data into a single, easy-to-use command centre. It connects with over 70 popular tools, giving you a single, reliable view of performance across your business. With fully customizable dashboards, Hurree makes it simple for any team to track KPIs, monitor trends, and measure success with no technical skills required. At the heart of the platform is Riva, Hurree's built-in AI assistant. Riva doesn't just show you the numbers; it explains them. From instant summaries to predictive insights and actionable recommendations, Riva helps you understand what’s happening and what to do next. Hurree is built for teams who want better visibility, clearer reporting, and data they can actually use, without the complexity.

**Average Rating:** 4.8/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate Hurree?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Hurree?

- **Seller:** [Hurree](https://www.g2.com/sellers/hurree)
- **Year Founded:** 2018
- **HQ Location:** Belfast, Antrim
- **Twitter:** @Hurree\_me  
896 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e490398e57b457718f0addb03220e1ee2f77253c11ee80402709164d6af8624a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhurree%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 58% Small, 42% Medium

#### What Do G2 Reviewers Say About Hurree?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Hurree, facilitating effective setup and clear data presentation for clients.
- Users value the **intuitive interface and customizable dashboards** of Hurree for effective data visualization and tracking.
- Users praise Hurree for its **intuitive data visualization** that simplifies understanding and enhances team productivity.
- Users appreciate Hurree's **efficiency** in showcasing lead sources and competition, enhancing client interactions and trust-building.
- Users value Hurree for its **ability to transform raw data into meaningful insights** , enhancing decision-making with reliable information.

##### Cons

- The **initial learning curve** can be overwhelming, but support helps users adapt to Hurree's features over time.
- Some users note the **limited customization options** in Hurree, wishing for more flexibility in tailoring features.
- Users find the **reporting features limited** , hindering deeper analysis and flexibility in integrations.
- Users are disappointed by the **lack of AI integration** in Hurree, despite ongoing development efforts for future features.
- Users find **learning difficulties** with data ranges and integration, impacting their overall experience with Hurree.

#### What Are Recent G2 Reviews of Hurree?

**["Hurree brought structure and focus to our performance monitoring"](https://www.g2.com/survey_responses/hurree-review-12358678)**

**Rating:** 5.0/5.0 stars

_— Hayley C._

[Read full review](https://www.g2.com/survey_responses/hurree-review-12358678)

**["Game-Changer for Data-Driven Marketing Teams"](https://www.g2.com/survey_responses/hurree-review-12533440)**

**Rating:** 5.0/5.0 stars

_— Gavin M._

[Read full review](https://www.g2.com/survey_responses/hurree-review-12533440)

### [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews)

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Zoho Marketing Automation?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zoho Marketing Automation?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 58% Small, 35% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automated and personalized responses** of Zoho Marketing Automation, enhancing their marketing efficiency and insights.
- Users appreciate the **ease of use** of Zoho Marketing Automation, noting its straightforward setup and intuitive interface.
- Users appreciate the **automation features** of Zoho Marketing Automation for facilitating personalized and efficient marketing workflows.
- Users value the **automation efficiency** of Zoho Marketing Automation, enabling seamless, responsive, and personalized marketing campaigns.
- Users appreciate the **responsive journey management** of Zoho Marketing Automation, allowing intentional and timely follow-up communications.

##### Cons

- Users find the **learning curve challenging** , especially beginners, due to a lack of guidance and overwhelming UI.
- Users report **poor customer support** , experiencing inconsistencies that hinder their overall satisfaction with Zoho Marketing Automation.
- Users find Zoho Marketing Automation to be **not very user-friendly** , with a clunky UI and a steep learning curve.
- Users struggle with a **steep learning curve** , finding it challenging to grasp the platform without adequate tutorials.
- Users find the **complex usability** of Zoho Marketing Automation challenging, requiring time and effort to navigate effectively.

#### What Are Recent G2 Reviews of Zoho Marketing Automation?

**["The best all in one marketing automation tool"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)**

**Rating:** 4.0/5.0 stars

_— Akriti S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)

**["Easy tool for managing campaigns and workflows"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)**

**Rating:** 4.5/5.0 stars

_— Gaurav S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)

#### What Are G2 Users Discussing About Zoho Marketing Automation?

- [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment
- [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment
- [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote
- [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment

### [rampmetrics](https://www.g2.com/products/rampmetrics/reviews)

rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.

**Average Rating:** 4.8/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate rampmetrics?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind rampmetrics?

- **Seller:** [rampmetrics](https://www.g2.com/sellers/rampmetrics)
- **HQ Location:** San Carlos, CA
- **Twitter:** @demandramp  
110 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1c6f52dac38f0ca605f23f73a0bc1b25897b40241c7491d3965a17cdec65612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frampmetrics%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 76% Medium, 16% Large

#### What Do G2 Reviewers Say About rampmetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **attribution accuracy** of Rampmetrics, enhancing their understanding of marketing's impact on sales efficiency.
- Users praise the **ease of use** of RampMetrics, enabling intuitive navigation and efficient data management for all teams.
- Users praise the **user-friendly analytics** of RampMetrics, facilitating intuitive navigation and effective campaign performance analysis.
- Users value the **intuitive attribution tracking** of Rampmetrics, enhancing understanding of marketing impact and campaign performance.
- Users find the **ease of learning** with RampMetrics remarkable, enhancing data management and boosting team efficiency.

##### Cons

- Users struggle with **data sharing difficulties** and delayed CRM syncs, complicating their reporting process.
- Users face **integration issues** due to limited direct connections, but the support team offers flexible solutions.
- Users note that **ads integration lacks native LinkedIn support** , yet solutions for connecting data are provided.
- Users find the **tracking of outbound campaigns tricky** , requiring custom workarounds for effective management.
- Users face challenges with **data alignment complexity** , causing difficulties in integrating Rampmetrics with existing systems.

#### What Are Recent G2 Reviews of rampmetrics?

**["Easy-to-use Marketing Analytics"](https://www.g2.com/survey_responses/rampmetrics-review-10524727)**

**Rating:** 5.0/5.0 stars

_— Natan D._

[Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10524727)

**["A Game-Changer for B2B Marketing Teams"](https://www.g2.com/survey_responses/rampmetrics-review-10529133)**

**Rating:** 5.0/5.0 stars

_— Tiffany T._

[Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10529133)

#### What Are G2 Users Discussing About rampmetrics?

- [What is rampmetrics used for?](https://www.g2.com/discussions/what-is-rampmetrics-used-for)

### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Ruler Analytics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ruler Analytics?

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics  
9,220 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 43% Small

#### What Do G2 Reviewers Say About Ruler Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively.

#### What Are Recent G2 Reviews of Ruler Analytics?

**["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)

**["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)

#### What Are G2 Users Discussing About Ruler Analytics?

- [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment

### [Delivra](https://www.g2.com/products/delivra/reviews)

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

**Average Rating:** 4.3/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Delivra?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Delivra?

- **Seller:** [Delivra](https://www.g2.com/sellers/delivra)
- **Year Founded:** 1999
- **HQ Location:** Indianapolis, Indiana
- **Twitter:** @delivra  
2,078 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 48% Small, 44% Medium

#### What Do G2 Reviewers Say About Delivra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity.
- Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup.
- Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization.
- Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start.
- Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly.

##### Cons

- Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness.
- Users face **integration issues** with Delivra, making automation and customization more challenging than desired.
- Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options.
- Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively.
- Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra.

#### What Are Recent G2 Reviews of Delivra?

**["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13058641)

**["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)**

**Rating:** 4.0/5.0 stars

_— Mark J._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13042859)

#### What Are G2 Users Discussing About Delivra?

- [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for)

### [Tinyclues](https://www.g2.com/products/tinyclues/reviews)

Tinyclues is a solution created by marketers, for marketers that helps you identify and execute campaigns that work. Grow revenue, build loyalty and drive strategic outcomes thanks to an intuitive platform that uses your own first-party data and deep learning to determine the best audience for your CRM campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Tinyclues?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tinyclues?

- **Seller:** [tinyclues](https://www.g2.com/sellers/tinyclues)
- **Year Founded:** 2010
- **HQ Location:** Munich, Bavaria
- **Twitter:** @Tinyclues  
1,354 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e3e9662a3378c422e81b9734068e5c4564247528e31fc2a06b60e34659ecf64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftinyclues%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 41% Large, 32% Medium

#### What Are Recent G2 Reviews of Tinyclues?

**["AI for marketers!"](https://www.g2.com/survey_responses/tinyclues-review-6622658)**

**Rating:** 5.0/5.0 stars

_— Laurie E._

[Read full review](https://www.g2.com/survey_responses/tinyclues-review-6622658)

**["Tinyclues, a complete solution for campaign management and marketing pressure"](https://www.g2.com/survey_responses/tinyclues-review-7230395)**

**Rating:** 4.5/5.0 stars

_— Melanie S._

[Read full review](https://www.g2.com/survey_responses/tinyclues-review-7230395)

#### What Are G2 Users Discussing About Tinyclues?

- [What is Tinyclues used for?](https://www.g2.com/discussions/what-is-tinyclues-used-for)

### [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console.

**Average Rating:** 4.1/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate Sprinklr Marketing?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sprinklr Marketing?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®
- **Ownership:** NYSE: CXM

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Large, 33% Small

#### What Do G2 Reviewers Say About Sprinklr Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively.
- Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management.
- Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing.
- Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently.
- Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs.

##### Cons

- Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool.
- Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool.
- Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support.
- Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow.
- Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively.

#### What Are Recent G2 Reviews of Sprinklr Marketing?

**["All Social Platforms Unified in One Powerful Dashboard"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)**

**Rating:** 5.0/5.0 stars

_— Hossam E._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)

**["End-to-End AI Marketing Platform with Insightful Analytics"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)**

**Rating:** 4.5/5.0 stars

_— Pallab V._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)

#### What Are G2 Users Discussing About Sprinklr Marketing?

- [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns)
- [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for)

### [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews)

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard.

**Average Rating:** 4.8/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate ASK BOSCO®?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ASK BOSCO®?

- **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco)
- **Year Founded:** 2019
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b42b06820c716c2048a6e821c236f0c64bf0d83e871ec4fb39260edec39b1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskbosco%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 64% Small, 27% Medium

#### What Do G2 Reviewers Say About ASK BOSCO®?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of ASK BOSCO®, simplifying data integration and enhancing marketing efficiency.
- Users appreciate the **integrated reporting features** of ASK BOSCO®, enhancing decision-making and simplifying multi-channel performance analysis.
- Users appreciate the **integrated dashboard and reporting features** of ASK BOSCO®, simplifying multi-channel performance analysis.
- Users appreciate the **dashboard customization** of ASK BOSCO®, allowing for efficient data integration and streamlined reporting.
- Users love the **intuitive dashboard usability** of ASK BOSCO®, making performance data easily accessible and manageable.

##### Cons

- Users experience a **steep learning curve** with ASK BOSCO®, but appreciate the supportive training provided.
- Users find the **control over campaign management** lacking, making the budget planning process challenging and less efficient.
- Users find the **connector setup process cumbersome** , requiring contact with support before enjoying the product's benefits.
- Users find the **difficult onboarding** process frustrating, needing to contact support for data connector setup.
- Users find the **difficult setup** process cumbersome, needing assistance to establish data connectors initially.

#### What Are Recent G2 Reviews of ASK BOSCO®?

**["A Game-Changer for Ecommerce Teams"](https://www.g2.com/survey_responses/ask-bosco-review-12432335)**

**Rating:** 5.0/5.0 stars

_— Thomas G._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335)

**["ASK BOSCO® Saved Hours with AI-Driven Insights"](https://www.g2.com/survey_responses/ask-bosco-review-12492716)**

**Rating:** 4.5/5.0 stars

_— Joshua M._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716)

#### What Are G2 Users Discussing About ASK BOSCO®?

- [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for)

### [HockeyStack](https://www.g2.com/products/hockeystack/reviews)

HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

**Average Rating:** 4.5/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate HockeyStack?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HockeyStack?

- **Seller:** [HockeyStack](https://www.g2.com/sellers/hockeystack)
- **Company Website:** www.hockeystack.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db2a645bb58995c48cd1c65a738a4d777cd7d63a3b34f879d9d76887b01e666&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhockeystack%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Medium, 34% Small

#### What Do G2 Reviewers Say About HockeyStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI.
- Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies.
- Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics.
- Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries.
- Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries.

##### Cons

- Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support.
- Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process.
- Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process.
- Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively.
- Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility.

#### What Are Recent G2 Reviews of HockeyStack?

**["Broad Capabilities, Some Complexity in Setup"](https://www.g2.com/survey_responses/hockeystack-review-12701250)**

**Rating:** 4.0/5.0 stars

_— Carmine M._

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-12701250)

**["Promising Tool, Some Drawbacks"](https://www.g2.com/survey_responses/hockeystack-review-12260402)**

**Rating:** 4.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-12260402)

#### What Are G2 Users Discussing About HockeyStack?

- [What is HockeyStack used for?](https://www.g2.com/discussions/what-is-hockeystack-used-for)

### [Fospha](https://www.g2.com/products/fospha/reviews)

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.

**Average Rating:** 4.5/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Fospha?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fospha?

- **Seller:** [Fospha](https://www.g2.com/sellers/fospha)
- **Year Founded:** 2017
- **HQ Location:** Hammersmith, London
- **Twitter:** @wearefospha  
642 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=316252f46651f7665a9d650babdeb0b111394a65f32cb01d6f5783d8f3408d5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5299095%2F&secure%5Burl_type%5D=linkedin_company_website)  
152 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Fospha?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Fospha's **ease of use and excellent support** invaluable for making informed decisions and shaping strategies.
- Users love the **ease of use** of Fospha, citing its intuitive interface and quick access to insights.
- Users appreciate the **insightful analytics** of Fospha, enabling better decision-making and performance evaluations.
- Users value the **attribution accuracy** of Fospha, significantly enhancing campaign measurement and performance across channels.
- Users benefit from **accurate attribution tracking** with Fospha, enabling significant growth across multiple channels and informed campaign measurement.

##### Cons

- Users find **filtering issues** frustrating, citing the need for better usability in data organization and comparisons.
- Users find the **lack of information** on ad-level visits and data organization cumbersome and time-consuming.
- Users desire improved **reporting capabilities** with Fospha, finding current options insufficient for their needs.
- Users report a lack of **customizable features** in Fospha, limiting their ability to tailor reports effectively for leads.
- Users find **segmentation issues** frustrating, as it complicates data analysis and requires time-consuming manual filtering.

#### What Are Recent G2 Reviews of Fospha?

**["Fospha allows to adequately attribute & invest impactfully across our Channel & Funnel mix"](https://www.g2.com/survey_responses/fospha-review-10412553)**

**Rating:** 5.0/5.0 stars

_— Trushna P._

[Read full review](https://www.g2.com/survey_responses/fospha-review-10412553)

**["The Best Attribution Tool on the Market"](https://www.g2.com/survey_responses/fospha-review-10396111)**

**Rating:** 5.0/5.0 stars

_— Jamie E._

[Read full review](https://www.g2.com/survey_responses/fospha-review-10396111)

#### What Are G2 Users Discussing About Fospha?

- [What is Fospha used for?](https://www.g2.com/discussions/what-is-fospha-used-for)

### [Improvado](https://www.g2.com/products/improvado-improvado/reviews)

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Improvado?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Improvado?

- **Seller:** [Improvado](https://www.g2.com/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0)
- **Year Founded:** 2015
- **HQ Location:** San Diego, US
- **Twitter:** @improvadoio  
729 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff1e7bbd92e54e615b6023092501d970531184edb632a46256a8fcf41c87c8fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11037222%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 49% Medium, 36% Small

#### What Do G2 Reviewers Say About Improvado?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy.
- Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance.
- Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system.
- Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding.
- Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring.

##### Cons

- Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively.
- Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions.
- Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports.
- Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively.
- Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience.

#### What Are Recent G2 Reviews of Improvado?

**["Improvado has been a game-changer for our Marketing team!"](https://www.g2.com/survey_responses/improvado-review-10028587)**

**Rating:** 5.0/5.0 stars

_— Sid G._

[Read full review](https://www.g2.com/survey_responses/improvado-review-10028587)

**["Fine experience and would recommend"](https://www.g2.com/survey_responses/improvado-review-11028625)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/improvado-review-11028625)

#### What Are G2 Users Discussing About Improvado?

- [How much does marketing analytics cost?](https://www.g2.com/discussions/how-much-does-marketing-analytics-cost)
- [What are market analysis tools?](https://www.g2.com/discussions/what-are-market-analysis-tools)
- [What are digital marketing analytics tools?](https://www.g2.com/discussions/what-are-digital-marketing-analytics-tools)
- [What is marketing analytics software used for?](https://www.g2.com/discussions/what-is-marketing-analytics-software-used-for)

### [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews)

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce.

**Average Rating:** 4.0/5.0

**Total Reviews:** 133

#### How Do G2 Users Rate Full Circle Insights?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Full Circle Insights?

- **Seller:** [CONQUER](https://www.g2.com/sellers/conquer)
- **Company Website:** conquer.io
- **Year Founded:** 2007
- **HQ Location:** Reno, NV
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa46dabbaeb9b71b81a009b603f86da442bfa081aeb973bdd1b726707bc9607b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F727098%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 82% Medium, 15% Large

#### What Do G2 Reviewers Say About Full Circle Insights?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **integrated collaboration** within Salesforce, streamlining funnel management in one convenient location.
- Users value the **native integration with Salesforce** , allowing seamless management of their operations in one place.
- Users value the **native integration with Salesforce** , allowing seamless management of their sales funnel in one place.
- Users value the **seamless integration with Salesforce** , simplifying customer acquisition management from a single platform.
- Users value the **integrated customer support** of Full Circle Insights, enabling efficient management within Salesforce.

##### Cons

- Users find the **dashboard issues** due to limitations in Full Circle Insights' reporting functionality tied to Salesforce.
- Users find **inefficient reporting** in Full Circle Insights, as it requires manual adjustments for deeper data analysis.
- Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize and analyze data effectively.
- Users find the **limited customization** of Full Circle Insights' reporting features a drawback for detailed analysis.
- Users find **limited reporting features** in Full Circle Insights, necessitating adjustments in Salesforce for more detailed insights.

#### What Are Recent G2 Reviews of Full Circle Insights?

**["A game changer"](https://www.g2.com/survey_responses/full-circle-insights-review-3536844)**

**Rating:** 5.0/5.0 stars

_— Dipika R._

[Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-3536844)

**["Full Funnel attribution tracking solution"](https://www.g2.com/survey_responses/full-circle-insights-review-6732110)**

**Rating:** 5.0/5.0 stars

_— Amanda S._

[Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-6732110)

#### What Are G2 Users Discussing About Full Circle Insights?

- [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment

### [Xeno](https://www.g2.com/products/xeno/reviews)

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Xeno?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Xeno?

- **Seller:** [Xeno](https://www.g2.com/sellers/xeno)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, India
- **Twitter:** @xenohq  
142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec2d54f07ebdb089e5e2a3b52487cb34da157ea683813c1c30ab753bfcd3ae59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9321936%2F&secure%5Burl_type%5D=linkedin_company_website)  
134 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Retail
- **Company Size:** 50% Medium, 32% Small

#### What Are Recent G2 Reviews of Xeno?

**["Good Support Team"](https://www.g2.com/survey_responses/xeno-review-8191555)**

**Rating:** 4.0/5.0 stars

_— Ritik R._

[Read full review](https://www.g2.com/survey_responses/xeno-review-8191555)

**["Great platform for retailers"](https://www.g2.com/survey_responses/xeno-review-9881093)**

**Rating:** 5.0/5.0 stars

_— Anand P._

[Read full review](https://www.g2.com/survey_responses/xeno-review-9881093)

#### What Are G2 Users Discussing About Xeno?

- [What is Xeno used for?](https://www.g2.com/discussions/what-is-xeno-used-for) - 1 comment

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Medium-Sized Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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