# Best Marketing Analytics Software for Medium-Sized Businesses - Page 5

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=6073&focus%5B%5D=16131&focus%5B%5D=22329&focus%5B%5D=66642&focus%5B%5D=56231&focus%5B%5D=5048)

Highlighted products: HubSpot Marketing Hub, Semrush, Google Cloud BigQuery, CleverTap, Klaviyo, Singular, MoEngage, and Looker.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=clevertap&focus%5B%5D=klaviyo&focus%5B%5D=singular&focus%5B%5D=moengage&focus%5B%5D=looker&segment=mid-market)

**Sponsored**

### Reaktion

Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS. Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money. Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions. With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more. Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters. For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted. For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money? Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting. Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-15T09%3A24%3A41Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1399099&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fmid-market%3Fpage%3D5&secure%5Btoken%5D=73b27322e1029e452d8df40febc15562b148baf47f6d0d47db094135f2f9c735&secure%5Burl%5D=https%3A%2F%2Freaktion.com%2F&secure%5Burl_type%5D=custom_url)

### [InfiniGrow](https://www.g2.com/products/infinigrow/reviews)

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate InfiniGrow?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind InfiniGrow?

- **Seller:** [InfiniGrow](https://www.g2.com/sellers/infinigrow)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @InfiniGrow  
150 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=073bcef639cc5d8be3eef1e83775c293531ceea25721af0eba4362b94adc98e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10047845%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 93% Medium, 7% Small

#### What Do G2 Reviewers Say About InfiniGrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive analytics** of InfiniGrow, offering structured insights and streamlined data for informed decision-making.
- Users value the **attribution accuracy** of InfiniGrow, highlighting its effectiveness in demonstrating the impact of events on revenue.
- Users value the **intuitive platform and exceptional customer support** of InfiniGrow, enhancing their data-driven decision-making.
- Users value the **exceptional customer service** of InfiniGrow, particularly appreciating prompt assistance and tailored reporting improvements.
- Users appreciate the **insightful reporting** of InfiniGrow, enabling comprehensive understanding and optimization of their campaigns.

##### Cons

- Users note a challenging **learning curve** with InfiniGrow, requiring time and adaptation to fully utilize its features.
- Users find the **learning difficulty** of InfiniGrow challenging initially, though support is available to ease the process.
- Users find **filtering navigation issues** occasionally frustrating, especially when scrolling down becomes difficult during use.
- Users find it challenging to navigate **filtering problems** that affect usability and clarity in Infinigrow.
- Users find the **interface not intuitive** , often requiring assistance and time to fully capitalize on the platform's capabilities.

#### What Are Recent G2 Reviews of InfiniGrow?

**["InfiniGrow Brings Clarity and Confidence to Event ROI"](https://www.g2.com/survey_responses/infinigrow-review-11603572)**

**Rating:** 4.5/5.0 stars

_— Alison B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11603572)

**["Powerful Attribution Tool"](https://www.g2.com/survey_responses/infinigrow-review-11393593)**

**Rating:** 5.0/5.0 stars

_— Marc B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11393593)

#### What Are G2 Users Discussing About InfiniGrow?

- [What is InfiniGrow used for?](https://www.g2.com/discussions/what-is-infinigrow-used-for)

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [Manago AI](https://www.g2.com/products/manago-ai/reviews)

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

**Average Rating:** 4.4/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Manago AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Manago AI?

- **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai)
- **Year Founded:** 2011
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Automation Specialist, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs.
- Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
- Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
- Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively.
- Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency.

##### Cons

- Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup.
- Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively.
- Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access.
- Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly.
- Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools.

#### What Are Recent G2 Reviews of Manago AI?

**["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320)

**["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615)

#### What Are G2 Users Discussing About Manago AI?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### [Geckoboard](https://www.g2.com/products/geckoboard/reviews)

Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integrates directly with over 90 different tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. No coding or training required. Build dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports and spreadsheets. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. Highlight noteworthy changes in certain metrics using status indicators, which draw attention to numbers that are performing above or below expectations, and visually show goals you're working towards, in a click. However your team is working, Geckoboard makes sharing your dashboards simple. Copy and paste a link to a live dashboard that can be viewed in any web browser, or invite your teammates to log in, view and even create their own dashboards. For regular updates, you can schedule screenshots of a dashboard to be sent via email, or posted to a Slack channel at regular intervals. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware. Finally, you can keep track of key numbers on-the-go, by logging in to your account on a mobile devices’ browser, where you can access your dashboards, perfectly formatted for smaller screens. Build your first dashboards free for 14 days - no payment details needed.

**Average Rating:** 4.3/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Geckoboard?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Geckoboard?

- **Seller:** [Geckoboard](https://www.g2.com/sellers/geckoboard)
- **Year Founded:** 2010
- **HQ Location:** London, United Kingdom
- **Twitter:** @geckoboard  
6,282 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=367ce7d4cddb9008f9d2ab6d9e9c0e243f6e30f0407b2c34a0ce7c715be63e9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1227540%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Internet, Computer Software
- **Company Size:** 54% Medium, 40% Small

#### What Are Recent G2 Reviews of Geckoboard?

**["Easiest dashboard solution"](https://www.g2.com/survey_responses/geckoboard-review-4842564)**

**Rating:** 5.0/5.0 stars

_— Peter L._

[Read full review](https://www.g2.com/survey_responses/geckoboard-review-4842564)

**["Great product"](https://www.g2.com/survey_responses/geckoboard-review-5247672)**

**Rating:** 5.0/5.0 stars

_— Verified User in Civic & Social Organization_

[Read full review](https://www.g2.com/survey_responses/geckoboard-review-5247672)

#### What Are G2 Users Discussing About Geckoboard?

- [How do I build my own dashboard?](https://www.g2.com/discussions/how-do-i-build-my-own-dashboard)
- [How do you set up a Geckoboard?](https://www.g2.com/discussions/how-do-you-set-up-a-geckoboard)
- [What is the best dashboard software?](https://www.g2.com/discussions/what-is-the-best-dashboard-software)
- [What is Geckoboard used for?](https://www.g2.com/discussions/what-is-geckoboard-used-for)

### [Attribution](https://www.g2.com/products/attribution/reviews)

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

**Average Rating:** 4.5/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Attribution?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Attribution?

- **Seller:** [Attribution](https://www.g2.com/sellers/attribution)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @attributionapp  
448 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f43eded1e0ada34456e89680b7fd886793127094be2ca03cddaaa73fd7e98d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10206333%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Consumer Goods
- **Company Size:** 59% Small, 39% Medium

#### What Do G2 Reviewers Say About Attribution?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization.
- Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation.
- Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding.
- Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization.
- Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies.

##### Cons

- Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts.
- Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience.
- Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution.
- Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation.
- Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance.

#### What Are Recent G2 Reviews of Attribution?

**["Game-changing Multi-touch Attribution Platform with Outstanding Support"](https://www.g2.com/survey_responses/attribution-review-10504029)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/attribution-review-10504029)

**["Best no-nonsense tool I've found to get a complete view of traffic attribution"](https://www.g2.com/survey_responses/attribution-review-10287572)**

**Rating:** 4.5/5.0 stars

_— Willem B._

[Read full review](https://www.g2.com/survey_responses/attribution-review-10287572)

#### What Are G2 Users Discussing About Attribution?

- [What is Attribution used for?](https://www.g2.com/discussions/what-is-attribution-used-for)
- [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing)
- [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling)
- [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform)
- [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software)

### [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

**Average Rating:** 4.3/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Pathmatics by Sensor Tower?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Pathmatics by Sensor Tower?

- **Seller:** [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower)
- **Year Founded:** 2011
- **HQ Location:** Santa Monica, CA
- **Twitter:** @Pathmatics  
3,395 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49ef6f069a5fd72897667c3b80bce1023e70f1782aa7951e26b7dcf59b4303c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1910806%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 48% Medium, 40% Large

#### What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

**["The best source for digital competitive intelligence"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)**

**Rating:** 5.0/5.0 stars

_— Charlie v._

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)

**["Best of the Bunch for quick and easy media planning data and visual pulls"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)

### [Ometria](https://www.g2.com/products/ometria/reviews)

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Ometria?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ometria?

- **Seller:** [Ometria](https://www.g2.com/sellers/ometria)
- **Year Founded:** 2013
- **HQ Location:** London, London
- **Twitter:** @OmetriaData  
2,378 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1e5977459ecb7952383be8927124c6eee014d0c9722e8b4a59e3590a5c1b6e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890164%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 59% Medium, 24% Large

#### What Do G2 Reviewers Say About Ometria?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Ometria's **outstanding customer support** , highlighting its knowledgeable and responsive team that drives platform optimization.
- Users commend Ometria for its **seamless integration and advanced analytics** , enhancing customer engagement and personalized marketing strategies.
- Users praise Ometria for its **user-friendly email marketing tools** , enabling seamless campaign automation and insightful analytics.
- Users value the **powerful analytics and reporting features** of Ometria, enhancing marketing effectiveness and customer engagement.
- Users commend Ometria for its **analytics expertise** , offering deep insights that enhance customer journey personalization and optimization.

##### Cons

- Users face a **learning curve** with Ometria, particularly in mastering features and understanding complex reporting options.
- Users find Ometria's **limited features** hinder flexibility, reporting, and SMS capabilities, affecting overall efficiency and experience.
- Users find Ometria's reporting **time-consuming** , with a steep learning curve and cumbersome data extraction processes.
- Users find the **complexity** of Ometria challenging, with a steep learning curve and cumbersome reporting processes.
- Users find **complex reporting** in Ometria challenging, leading to a steep learning curve and occasional miscommunication issues.

#### What Are Recent G2 Reviews of Ometria?

**["A powerful CRM platform that rewards the patient user"](https://www.g2.com/survey_responses/ometria-review-10878864)**

**Rating:** 4.0/5.0 stars

_— Namrata T._

[Read full review](https://www.g2.com/survey_responses/ometria-review-10878864)

**["Great Support and Easy-to-Use Platform for Channel Orchestration & CDP"](https://www.g2.com/survey_responses/ometria-review-12239411)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/ometria-review-12239411)

#### What Are G2 Users Discussing About Ometria?

- [How do you use Ometria?](https://www.g2.com/discussions/how-do-you-use-ometria)
- [What is the use of Ometria?](https://www.g2.com/discussions/what-is-the-use-of-ometria)
- [Where is Ometria based?](https://www.g2.com/discussions/where-is-ometria-based)
- [What does Ometria do?](https://www.g2.com/discussions/what-does-ometria-do)

### [Airbridge](https://www.g2.com/products/airbridge/reviews)

Airbridge is a Mobile Measurement Partner (MMP) trusted by 1000+ global apps like Nexon, KFC, or U.S. apps like Shmoody, Buddy.ai, Liner, Planfit. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

**Average Rating:** 4.7/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Airbridge?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Airbridge?

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** www.airbridge.io
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70484d4572a8c0ab8e28bb1aa1d368b75084f11d536b77e9ab58949ca4bcb50f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78384907&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 39% Medium

#### What Do G2 Reviewers Say About Airbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and helpful customer support** of Airbridge, enhancing overall experience and client success.
- Users appreciate the **ease of use** of Airbridge, enjoying an intuitive interface and efficient link management.
- Users value the **fast and branded deep linking** of Airbridge, appreciating its seamless management of user journeys.
- Users value the **proactive and helpful customer support** of Airbridge, enhancing their overall experience and success.
- Users appreciate the **smooth integrations** of Airbridge, enhancing tracking and comprehending user engagement seamlessly.

##### Cons

- Users experience **slow loading** when generating reports and retrieving data, though it is generally manageable.
- Users face **difficulties with ad integration** , finding it challenging without specialized technical knowledge, impacting their overall experience.
- Users face **integration issues** with Airbridge, making data management challenging without in-house technical expertise.
- Users experience **slow performance** in report generation and data retrieval, though it remains a minor concern overall.
- Users face **attribution issues** with Airbridge, particularly regarding data export limitations and complex ad integrations.

#### What Are Recent G2 Reviews of Airbridge?

**["Best-in-Market Value with All the Essential Features"](https://www.g2.com/survey_responses/airbridge-review-13258690)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/airbridge-review-13258690)

**["Affordable, Effective Attribution with Stellar Support"](https://www.g2.com/survey_responses/airbridge-review-13262942)**

**Rating:** 4.5/5.0 stars

_— Sam B._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-13262942)

### [Xtremepush](https://www.g2.com/products/xtremepush/reviews)

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

**Average Rating:** 4.4/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate Xtremepush?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 7.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Xtremepush?

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** xtremepush.com
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush  
11,098 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 45% Medium, 37% Small

#### What Do G2 Reviewers Say About Xtremepush?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team.
- Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient.
- Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues.
- Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate.
- Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly.

##### Cons

- Users find the **user interface not intuitive** , making navigation and report reading a complex experience.
- Users find the **learning curve steep** , as advanced features and integrations require significant time and training.
- Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options.
- Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools.
- Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation.

#### What Are Recent G2 Reviews of Xtremepush?

**["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)**

**Rating:** 5.0/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277)

**["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)**

**Rating:** 5.0/5.0 stars

_— Raúl A._

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332)

#### What Are G2 Users Discussing About Xtremepush?

- [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for)

### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate ROI Hunter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ROI Hunter?

- **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter)
- **Year Founded:** 2014
- **HQ Location:** Brno, Morava
- **Twitter:** @roihuntercom  
560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Media Analyst
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 36% Medium, 35% Large

#### What Are Recent G2 Reviews of ROI Hunter?

**["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)**

**Rating:** 4.5/5.0 stars

_— Robson S._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839)

**["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)**

**Rating:** 5.0/5.0 stars

_— Camila H._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344)

#### What Are G2 Users Discussing About ROI Hunter?

- [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Di C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Rockerbox](https://www.g2.com/products/rockerbox/reviews)

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Rockerbox?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rockerbox?

- **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @doubleverify  
6,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,334 employees on LinkedIn®
- **Ownership:** NYSE: DV

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 55% Medium, 43% Small

#### What Are Recent G2 Reviews of Rockerbox?

**["Rockerbox unlocked a world of insights"](https://www.g2.com/survey_responses/rockerbox-review-6693142)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-6693142)

**["Great source of comparison on equal ground for marketing channels"](https://www.g2.com/survey_responses/rockerbox-review-8342729)**

**Rating:** 5.0/5.0 stars

_— Cecilia C._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-8342729)

#### What Are G2 Users Discussing About Rockerbox?

- [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for)

### [Discern](https://www.g2.com/products/discern/reviews)

Successful businesses are founded on exceptional execution, which is driven by a deep understanding of key performance indicators (KPIs) and data insights. Achieving data clarity is challenging when sales, marketing, customer, billing, and financial data are siloed across disconnected systems and spreadsheets. Enter Discern. We automate the heavy lifting of business performance analytics, such as pipeline tracking, ARR, NRR analytics, and marketing attribution, turning what used to be days of manual reconciliation or years of BI builds into automated, real-time insights. No more wrestling with spreadsheets or questioning your numbers – just clear, consistent performance data you can trust. But we didn't stop there. Because in this new environment, understanding your own performance is only half the story. You also need industry context – and we're not talking about stale benchmarks released annually, but rather straight-from-the-source benchmarks that pick up on market changes just as they begin to manifest. Whether you're running team meetings, fine-tuning your strategy, prepping for a big board meeting, or pitching new investors, Discern helps you operate with confidence. Our combination of automated performance analytics and real-time, system-validated benchmarks gives you the complete story behind your performance, so you can focus on making the decisions that matter.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Discern?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Discern?

- **Seller:** [Discern AI, Inc.](https://www.g2.com/sellers/discern-ai-inc)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ef300e60d7f13db6222eeac7edb4e7cc4ee31b7dad9f0fa4031e310717266b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74602590&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 86% Medium, 14% Small

#### What Do G2 Reviewers Say About Discern?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Discern's **ease of use** highly beneficial, facilitating effective data visualization and insights with excellent support.
- Users love the **responsive customer support** from Discern, ensuring quick changes and effective guidance throughout implementation.
- Users commend the **easy implementation process** of Discern, facilitating quick data access and enhancing operational efficiency.
- Users value the **centralized and intuitive reporting** of Discern, transforming hours of work into quick insights.
- Users value the **real-time analytics** offered by Discern, providing necessary visibility for effective decision-making.

##### Cons

- Users find the **data inaccuracy** in Discern challenging, especially with nuanced metrics that confuse executive understanding.
- Users find the **complexity** of Discern challenging, particularly with nuanced metrics and installation difficulties for non-technical individuals.
- Users find the **complex usage** of Discern challenging, particularly those lacking technical knowledge or data analysis skills.
- Users find the **lack of detail** in metrics confusing, hindering understanding for executives and technical learners alike.
- Users find the **learning curve steep** with Discern, especially for those lacking technical skills and data understanding.

#### What Are Recent G2 Reviews of Discern?

**["Marketing Cohort Analytics—A Million Times Easier with Discern"](https://www.g2.com/survey_responses/discern-review-11149095)**

**Rating:** 5.0/5.0 stars

_— Rick S._

[Read full review](https://www.g2.com/survey_responses/discern-review-11149095)

**["Trustworthy ARR Reporting with Flexible, Low-Maintenance Integrations"](https://www.g2.com/survey_responses/discern-review-12730296)**

**Rating:** 4.5/5.0 stars

_— Nick Z._

[Read full review](https://www.g2.com/survey_responses/discern-review-12730296)

### [CaliberMind](https://www.g2.com/products/calibermind/reviews)

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

**Average Rating:** 4.5/5.0

**Total Reviews:** 193

#### How Do G2 Users Rate CaliberMind?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CaliberMind?

- **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind)
- **Company Website:** www.CaliberMind.com
- **Year Founded:** 2016
- **HQ Location:** Boulder, CO
- **Twitter:** @calibermind  
640 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39de4aa31da2664bc9b049102db2c55a3b96e5d45ce1f98018c2526ea5578dfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6439916%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 45% Large

#### What Do G2 Reviewers Say About CaliberMind?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of CaliberMind, appreciating its straightforward setup and flexible reporting capabilities.
- Users value the **clarity and flexibility in data insights** provided by CaliberMind, enhancing their marketing and sales strategies.
- Users praise CaliberMind for its **attribution accuracy** , enabling clear insights into marketing effectiveness and campaign performance.
- Users value the **responsive customer support** of CaliberMind, praising their efficient solutions and proactive communication.
- Users value the **remarkable analytics capabilities** of CaliberMind, enabling deep insights into campaign performance and engagement.

##### Cons

- Users face a **steep learning curve** with CaliberMind, making setup and maintenance challenging for new marketers.
- Users find the **complexity of data sharing and organization** a challenge, impacting their overall experience with CaliberMind.
- Users face a **steep learning curve** with CaliberMind, especially impacting junior marketers and data nuances.
- Users find **limitations in engagement options** and desire improved organization, faster loading, and fewer unnecessary functions.
- Users find CaliberMind to have a **not intuitive** setup process, complicating effective use and real-time data access.

#### What Are Recent G2 Reviews of CaliberMind?

**["Clear Multi-Channel Revenue Impact Insights in One UI"](https://www.g2.com/survey_responses/calibermind-review-12706399)**

**Rating:** 4.5/5.0 stars

_— Kaitlyn H._

[Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399)

**["Highly Customizable but Needs Improved Onboarding"](https://www.g2.com/survey_responses/calibermind-review-5378281)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/calibermind-review-5378281)

#### What Are G2 Users Discussing About CaliberMind?

- [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind)
- [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment
- [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace)
- [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment

### [Detrics](https://www.g2.com/products/detrics/reviews)

Detrics is an intuitive and the easiest to use data connector that eliminates the tedious work of reporting by eliminating all manual tasks in the process. By integrating seamlessly with major platforms including Google Ads, Facebook (Meta) Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, and many others, Detrics automates your data workflow extraction tasks. Detrics imports live data directly into your preferred data visualizations tools like Google Sheets and Looker Studio for users to build comprehensive dashboards. This streamlined approach dramatically reduces time spent on repetitive tasks, eliminates manual errors, and saves significant costs compared to expensive enterprise alternatives - all while offering a robust forever-free plan. Key standout features include automated reports that run on custom schedules, real-time data syncing through scheduled queries, advanced data filtering capabilities, and reusable query templates for consistent reporting. Detrics is perfectly suited for marketers, freelancers, and agencies who demand efficiency without compromising on data quality or insights. If you're ready to start automating, saving time, and taking your data analytics, marketing & ecommerce reports to the next level, Detrics has got you covered!

**Average Rating:** 4.9/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate Detrics?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Detrics?

- **Seller:** [Detrics](https://www.g2.com/sellers/detrics)
- **Year Founded:** 2022
- **HQ Location:** Buenos Aires, AR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af59465f99e9fdfc783a82194edb6e98bb8df47d04ff5716a56fc704c5354138&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdetrics-io&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 67% Small, 25% Medium

#### What Do G2 Reviewers Say About Detrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Detrics, facilitating quick setup and widespread adoption across departments.
- Users benefit from **time-saving automation** in Detrics, drastically reducing weekly hours spent on reporting and data management.
- Users highlight the **ease of use and integration** of Detrics, making it a revolutionary tool for daily operations.
- Users commend the **easy integrations** of Detrics, allowing quick connections and seamless adoption across departments.
- Users value the **time-saving automation** of Detrics, dramatically reducing their weekly data management hours.

##### Cons

- Users report **integration issues** with local systems, requiring manual data entry and causing service interruptions.
- Users are frustrated by **limited integrations** , resulting in time-consuming manual data imports for essential sales channels.
- Users face **compatibility issues** due to lack of Salesforce integration, requiring manual data imports and limited native integrations.
- Users face **integration difficulties** as Detrics lacks support for vital platforms, leading to manual data imports.
- Users desire more **advanced customization options** in Detrics dashboards to enhance their analytics experience.

#### What Are Recent G2 Reviews of Detrics?

**["Simple Integration and Detrics Economy"](https://www.g2.com/survey_responses/detrics-review-11164513)**

**Rating:** 4.5/5.0 stars

_— Joshua H._

[Read full review](https://www.g2.com/survey_responses/detrics-review-11164513)

**["Effortless Data Integration with Detrics"](https://www.g2.com/survey_responses/detrics-review-12135948)**

**Rating:** 4.5/5.0 stars

_— Tom N._

[Read full review](https://www.g2.com/survey_responses/detrics-review-12135948)

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