# Best Enterprise Marketing Analytics Software - Page 3

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 554

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,700+ Authentic Reviews
- 554+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=340&focus%5B%5D=3551&focus%5B%5D=6073&focus%5B%5D=16131&focus%5B%5D=3063&focus%5B%5D=3571&focus%5B%5D=114376)

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Semrush, Google Cloud BigQuery, CleverTap, Invoca, SAP Engagement Cloud (formerly SAP Emarsys), and The Ansira platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=semrush&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=clevertap&focus%5B%5D=invoca&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=the-ansira-platform&segment=enterprise)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-07-30T08%3A02%3A29Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fenterprise%3Fpage%3D3%26segment%3Denterprise&secure%5Btoken%5D=f19a7820d73fbd4492aa5601f7eac7168ada4495cbb96acc9d98e1b6bba35c45&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Dreamdata](https://www.g2.com/products/dreamdata/reviews)

Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.

**Average Rating:** 4.7/5.0

**Total Reviews:** 266

#### How Do G2 Users Rate Dreamdata?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dreamdata?

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** dreamdata.io
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies.
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights.
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness.
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy.
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates.

##### Cons

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation.
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics.
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis.
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially.
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration.

#### What Are Recent G2 Reviews of Dreamdata?

**["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688)

**["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036)

#### What Are G2 Users Discussing About Dreamdata?

- [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate ROI Hunter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ROI Hunter?

- **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter)
- **Year Founded:** 2014
- **HQ Location:** Brno, Morava
- **Twitter:** @roihuntercom  
560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Media Analyst
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 36% Medium, 35% Large

#### What Are Recent G2 Reviews of ROI Hunter?

**["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)**

**Rating:** 4.5/5.0 stars

_— Robson S._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839)

**["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)**

**Rating:** 5.0/5.0 stars

_— Camila H._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344)

#### What Are G2 Users Discussing About ROI Hunter?

- [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for)

### [CTM](https://www.g2.com/products/ctm-ctm/reviews)

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** www.ctm.com
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
114 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users.
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient.
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction.
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features.
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations.

##### Cons

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time.
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM.
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task.
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively.
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/survey_responses/ctm-review-10369199)

**["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/ctm-review-5310809)

#### What Are G2 Users Discussing About CTM?

- [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [Supermetrics](https://www.g2.com/products/supermetrics/reviews)

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 816

#### How Do G2 Users Rate Supermetrics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Supermetrics?

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics  
7,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website)  
492 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small, 35% Medium

#### What Do G2 Reviewers Say About Supermetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms.
- Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting.
- Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency.
- Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency.
- Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently.

##### Cons

- Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use.
- Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio.
- Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value.
- Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds.
- Users feel restricted by **data limitations** and find support inadequate when facing source connection issues.

#### What Are Recent G2 Reviews of Supermetrics?

**["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)**

**Rating:** 4.5/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

**["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)**

**Rating:** 5.0/5.0 stars

_— Trevor I._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

### [Improvado](https://www.g2.com/products/improvado-improvado/reviews)

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Improvado?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Improvado?

- **Seller:** [Improvado](https://www.g2.com/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0)
- **Year Founded:** 2015
- **HQ Location:** San Diego, US
- **Twitter:** @improvadoio  
729 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff1e7bbd92e54e615b6023092501d970531184edb632a46256a8fcf41c87c8fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11037222%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 49% Medium, 36% Small

#### What Do G2 Reviewers Say About Improvado?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy.
- Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance.
- Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system.
- Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding.
- Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring.

##### Cons

- Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively.
- Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions.
- Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports.
- Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively.
- Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience.

#### What Are Recent G2 Reviews of Improvado?

**["Improvado has been a game-changer for our Marketing team!"](https://www.g2.com/survey_responses/improvado-review-10028587)**

**Rating:** 5.0/5.0 stars

_— Sid G._

[Read full review](https://www.g2.com/survey_responses/improvado-review-10028587)

**["Fine experience and would recommend"](https://www.g2.com/survey_responses/improvado-review-11028625)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/improvado-review-11028625)

#### What Are G2 Users Discussing About Improvado?

- [How much does marketing analytics cost?](https://www.g2.com/discussions/how-much-does-marketing-analytics-cost)
- [What are market analysis tools?](https://www.g2.com/discussions/what-are-market-analysis-tools)
- [What are digital marketing analytics tools?](https://www.g2.com/discussions/what-are-digital-marketing-analytics-tools)
- [What is marketing analytics software used for?](https://www.g2.com/discussions/what-is-marketing-analytics-software-used-for)

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 209

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 36% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

**Average Rating:** 4.3/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Pathmatics by Sensor Tower?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Pathmatics by Sensor Tower?

- **Seller:** [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower)
- **Year Founded:** 2011
- **HQ Location:** Santa Monica, CA
- **Twitter:** @Pathmatics  
3,395 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49ef6f069a5fd72897667c3b80bce1023e70f1782aa7951e26b7dcf59b4303c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1910806%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 48% Medium, 40% Large

#### What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

**["The best source for digital competitive intelligence"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)**

**Rating:** 5.0/5.0 stars

_— Charlie v._

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)

**["Best of the Bunch for quick and easy media planning data and visual pulls"](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)

### [OWOX](https://www.g2.com/products/owox/reviews)

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

**Average Rating:** 4.9/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate OWOX?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OWOX?

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox  
435 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chief Marketing Officer, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 43% Medium

#### What Do G2 Reviewers Say About OWOX?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface.
- Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems.
- Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data.
- Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process.
- Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights.

##### Cons

- Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy.
- Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability.
- The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality.
- Users find the **integration issues** with custom external services a barrier to achieving optimal functionality.
- Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX.

#### What Are Recent G2 Reviews of OWOX?

**["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/owox-review-9843178)

**["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)**

**Rating:** 4.5/5.0 stars

_— Serhii K._

[Read full review](https://www.g2.com/survey_responses/owox-review-9851467)

#### What Are G2 Users Discussing About OWOX?

- [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment

### [Manago AI](https://www.g2.com/products/manago-ai/reviews)

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

**Average Rating:** 4.4/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Manago AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Manago AI?

- **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai)
- **Year Founded:** 2011
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
347 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Automation Specialist, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs.
- Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
- Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
- Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively.
- Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency.

##### Cons

- Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup.
- Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively.
- Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access.
- Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly.
- Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools.

#### What Are Recent G2 Reviews of Manago AI?

**["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320)

**["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615)

#### What Are G2 Users Discussing About Manago AI?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### [Accutics](https://www.g2.com/products/accutics/reviews)

Accutics ensures consistent marketing data governance with standardized campaign naming and tracking across your entire organization. Access validated marketing data wherever you need it to clearly demonstrate business impact. Our solution is fast to implement, highly rated by users, and trusted by decision-makers to deliver quality data and measurable ROI from the get-go. Platform Key Features: - Marketing naming and tracking at any granularity (Platforms IDs, Internal IDs, Cost IDs ) - Simple and recognized user activation and adoption from Online App and Browser Extension. - Automated and complete translation /classification back to your data lake. - Branded Short URLs and QRs for applying dynamic tracking to offline use cases. - Dynamic link tracking for tracking across APPs and Mobile devices. - Marketing Data Quality Validation - Connected Cost Products available in the platform: ACCUTICS STANDARDIZE Create a shared data language for everything marketing naming and tracking across your entire organisation. Naming, tracking codes, branded and dynamic Short Links and QRs baked into a single flow for marketing impact. ACCUTICS VALIDATE Your Guarantee for Compliant Data. Stop worrying about your data quality. Accutics Validate is your guarantee for 100% tracked media campaigns across the board. ACCUTICS CONNECT Consolidate Your Marketing Data Accutics Connect ensures that your most important metrics are extracted, transformed, harmonized, and loaded into your stack. Gain clear insight into walled gardens and know where to spend your money for the best results.

**Average Rating:** 4.6/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Accutics?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Accutics?

- **Seller:** [Accutics](https://www.g2.com/sellers/accutics)
- **Year Founded:** 2017
- **HQ Location:** Copenhagen K, DK
- **Twitter:** @accutics  
103 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1bd66f7924871a86233221fb490f73ecb711b7bc0d6ce8106989453bd24eb774&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17892753&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 48% Large, 30% Small

#### What Do G2 Reviewers Say About Accutics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Accutics, appreciating its intuitive features and efficient link tracking capabilities.
- Users value the **flexibility** of Accutics in retroactively classifying links, enhancing tracking efficiency and usability.
- Users appreciate the **ease of tracking traffic** with Accutics, benefiting from intuitive features and responsive support.
- Users value the **seamless integrations** of Accutics, enhancing collaboration and ensuring consistent data quality across enterprise teams.
- Users appreciate the **easy traffic tracking and flexible link classification** in Accutics, enhancing operational efficiency and user experience.

##### Cons

- Users express concerns about **restrictive data management roles** , limiting basic dataset changes for contributors and posing risks.
- Users find Accutics to be **expensive** , indicating a significant cost associated with its enterprise-level pricing.
- Users find the **expensive pricing** of Accutics to be more suitable for enterprises than for small businesses.
- Users feel the **missing contributor role functionality** limits their ability to make necessary dataset changes safely.

#### What Are Recent G2 Reviews of Accutics?

**["Effortless Traffic Tracking with Flexibility"](https://www.g2.com/survey_responses/accutics-review-11986270)**

**Rating:** 4.0/5.0 stars

_— Julie S._

[Read full review](https://www.g2.com/survey_responses/accutics-review-11986270)

**["Precise and Reliable Automation that Optimizes Our Advertising Data"](https://www.g2.com/survey_responses/accutics-review-11922674)**

**Rating:** 4.0/5.0 stars

_— Leandro A._

[Read full review](https://www.g2.com/survey_responses/accutics-review-11922674)

#### What Are G2 Users Discussing About Accutics?

- [What is Accutics used for?](https://www.g2.com/discussions/what-is-accutics-used-for)

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 204

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 7.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 41% Small, 35% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Intuitive ASO Tool with Unique Features"](https://www.g2.com/survey_responses/apptweak-review-10557602)**

**Rating:** 5.0/5.0 stars

_— Roni B._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-10557602)

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console.

**Average Rating:** 4.1/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate Sprinklr Marketing?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sprinklr Marketing?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®
- **Ownership:** NYSE: CXM

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 44% Large, 33% Small

#### What Do G2 Reviewers Say About Sprinklr Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively.
- Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management.
- Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing.
- Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently.
- Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs.

##### Cons

- Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool.
- Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool.
- Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support.
- Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow.
- Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively.

#### What Are Recent G2 Reviews of Sprinklr Marketing?

**["All Social Platforms Unified in One Powerful Dashboard"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)**

**Rating:** 5.0/5.0 stars

_— Hossam E._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)

**["End-to-End AI Marketing Platform with Insightful Analytics"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)**

**Rating:** 4.5/5.0 stars

_— Pallab V._

[Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)

#### What Are G2 Users Discussing About Sprinklr Marketing?

- [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns)
- [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for)

### [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews)

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, LinkedIn, and more, so you can automate data extraction, reporting, and visualization without the headache. With Dataslayer.ai, you can pull data from multiple sources straight into Google Sheets, Looker Studio, BigQuery or your favorite BI tools. This saves you loads of time and cuts down on manual errors, helping you make better decisions, run stronger campaigns, and get valuable insights faster. Some standout features include automated reports, real-time data syncing, customizable dashboards, and powerful data filters. Whether you're a marketer, agency, or business, Dataslayer.ai helps you stay on top of your marketing analytics, boost efficiency, and get the results you're after. If you're ready to ditch the manual work and take your marketing data game to the next level, Dataslayer.ai has got you covered!

**Average Rating:** 4.8/5.0

**Total Reviews:** 308

#### How Do G2 Users Rate Dataslayer.ai?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dataslayer.ai?

- **Seller:** [Softpoint Consultores](https://www.g2.com/sellers/softpoint-consultores)
- **Company Website:** www.dataslayer.ai
- **Year Founded:** 2007
- **HQ Location:** Madrid, ES
- **Twitter:** @Dataslayers  
233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=479851a594f721c1ad88f7464d0a99bd51fd8974989519fcd60b04262d361bf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoftpoint%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 63% Small, 30% Medium

#### What Do G2 Reviewers Say About Dataslayer.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dataslayer.ai **very easy to use** , greatly appreciating its efficiency and beginner-friendly design.
- Users value the **wide range of stable connectors** offered by Dataslayer.ai, simplifying data integration across platforms.
- Users praise the **friendly and supportive customer support** from Dataslayer.ai, enhancing their overall experience and onboarding.
- Users value the **seamless integration** of Dataslayer.ai with multiple platforms, enhancing efficiency and reducing manual workload.
- Users love the **time-saving efficiency** of Dataslayer.ai, transforming hours of work into just minutes.

##### Cons

- Users find the **limited API calls** on the free plan hinders automation for larger accounts.
- Users find the **difficult learning curve** of Dataslayer.ai challenging, especially with its overwhelming amount of information.
- Users find Dataslayer.ai **expensive** , wishing for more affordable options and trials for additional platforms.
- Users find the **limited features** of Dataslayer.ai's free plan restrict effective automation and data blending capabilities.
- Users find the **missing features** problematic, particularly lacking data blending options during the free trial.

#### What Are Recent G2 Reviews of Dataslayer.ai?

**["Intuitive Automation with Exceptional Support"](https://www.g2.com/survey_responses/dataslayer-ai-review-12967975)**

**Rating:** 4.5/5.0 stars

_— Origen P._

[Read full review](https://www.g2.com/survey_responses/dataslayer-ai-review-12967975)

**["Intuitive Integration with Exceptional Support"](https://www.g2.com/survey_responses/dataslayer-ai-review-12793151)**

**Rating:** 4.5/5.0 stars

_— Paul V._

[Read full review](https://www.g2.com/survey_responses/dataslayer-ai-review-12793151)

#### What Are G2 Users Discussing About Dataslayer.ai?

- [What is Dataslayer.ai used for?](https://www.g2.com/discussions/what-is-dataslayer-ai-used-for)

### [Comscore](https://www.g2.com/products/comscore/reviews)

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 73

#### How Do G2 Users Rate Comscore?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Comscore?

- **Seller:** [Comscore](https://www.g2.com/sellers/comscore)
- **Year Founded:** 1999
- **HQ Location:** Reston, VA
- **Twitter:** @ComscoreAPAC  
2,023 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55bddd099705cfddfc764d31447e5fc97ee5044138aed60985a3dffe179e51cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7360%2F&secure%5Burl_type%5D=linkedin_company_website)  
988 employees on LinkedIn®
- **Ownership:** NASDAQ: SCOR

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 43% Medium, 41% Large

#### What Do G2 Reviewers Say About Comscore?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Comscore for its **precise and comprehensive digital measurement solutions** , enabling informed decision-making and strategy optimization.
- Users appreciate the **ease of use** and **seamless integration** of Comscore for analyzing market data efficiently.
- Users appreciate the **ease of use** of Comscore, praising its straightforward dashboards and smooth implementation process.
- Users value the **comprehensive data** provided by Comscore, enhancing audience understanding and optimizing advertising strategies effectively.
- Users value the **data accuracy** of Comscore, enhancing credibility and optimizing advertising strategies effectively.

##### Cons

- Users express concerns about **data inaccuracy** , citing unreliable panel data and missed competitive insights.
- Users find the **difficult navigation** frustrating, especially due to the complex and outdated user interface of Comscore.
- Users face a **lack of information** due to complex interfaces and outdated measurement methodologies affecting data accuracy.
- Users find the **poor usability** of Comscore frustrating, as navigation and filters complicate their overall experience.
- Users find the **complexity** of Comscore cumbersome, making navigation and extracting insights a challenging experience.

#### What Are Recent G2 Reviews of Comscore?

**["All-in-One Insights Make Comscore Indispensable"](https://www.g2.com/survey_responses/comscore-review-12005804)**

**Rating:** 5.0/5.0 stars

_— Krista C._

[Read full review](https://www.g2.com/survey_responses/comscore-review-12005804)

**["Measuring Audiences Made Easy"](https://www.g2.com/survey_responses/comscore-review-11669064)**

**Rating:** 5.0/5.0 stars

_— Anubhav A._

[Read full review](https://www.g2.com/survey_responses/comscore-review-11669064)

#### What Are G2 Users Discussing About Comscore?

- [How much is a Comscore account?](https://www.g2.com/discussions/how-much-is-a-comscore-account)
- [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) - 2 comments
- [What is the difference between Comscore and Nielsen?](https://www.g2.com/discussions/what-is-the-difference-between-comscore-and-nielsen)
- [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) - 1 comment, 1 upvote

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Spotlight Categories

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)

[Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems)

[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
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- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Enterprise Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

Show More

* * *

## How Do You Choose the Right Marketing Analytics Software?

### What You Should Know About Marketing Analytics Software

### What is Marketing Analytics Software?

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue.

As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them.

#### What Types of Marketing Analytics Software Exist?

While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack.

[**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone)

Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns.

[**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite)

All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms.

### Which software is best for marketing metrics analysis?

Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas:

- [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels.
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands.

### What are the Common Features of Marketing Analytics Software?

To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results.

**Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history.

**Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make.

**Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies.

**Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited.

Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average.

**Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience.

### What are the Benefits of Marketing Analytics Software?

Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation.

**Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as:

- What is the marketing channel that should be focused on?
- What content is resonating well with the target audience?
- How should a business prioritize their marketing budget next year?

**Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time.

Based on G2 reviews, the ability to see ROI and campaign performance without writing SQL or relying on a data analyst is a meaningful draw for marketing teams, particularly smaller or leaner ones. Reviewers frequently describe this as the difference between a tool that just works for non-technical marketers and one that requires engineering support to get real value out of, with several specifically calling out being able to build reports or pull live data without any coding involved.

### Who Uses Marketing Analytics Software?

Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification.

For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency.

### What are some popular marketing analytics platforms for businesses?

Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses:

- [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes.
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale.
- [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies.

### What are the Alternatives to Marketing Analytics Software?

Alternatives to marketing analytics software can replace this type of software, either partially or completely:

[Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use.

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns.

#### Software Related to Marketing Analytics Software

Related solutions that can be used together with marketing analytics software include:

[Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey.

[Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares.

[SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking.

[Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors.

[Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.

### Challenges with Marketing Analytics Software

Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them.

**Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few.

Based on G2 reviews, the most reliable marketing analytics software gets described by growth marketing teams in concrete terms: data they don't have to second-guess, numbers that hold up the same way every time they pull a report. For teams running constant experiments and fast iteration cycles, that consistency is what lets them act on the data instead of stopping to verify it first.

**Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics.

### How to Buy Marketing Analytics Software

#### Requirements Gathering (RFI/RFP) for Marketing Analytics Software

Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process.

First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example:

- What are their business’ goals in purchasing a marketing analytics product?
- What are the marketing channels they want to track now and in the future?
- Does the product need to integrate with any other software?
- What analytics features, if any, are already available in their current marketing technology stack?
- What is their budget?

#### Compare Marketing Analytics Software Products

**Create a long list**

Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers.

**Create a short list**

After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability.

**Conduct demos**

Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Marketing Analytics Software

**Choose a selection team**

When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### Marketing Analytics Software Trends

**AI-powered optimization**

As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI.

### Marketing Analytics Tools FAQs

### Most Popular FAQs

#### Which Marketing Analytics Tools have the best reviews?

Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences:

- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness.
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords.
- [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed.
- [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support.

#### What are marketing analytics tools?

Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue. 

Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future.

#### Which software is best for marketing metrics analysis?

Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2:

- [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency.

#### What are the best tools for analyzing marketing performance?

Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM.
- [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel.
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products.
- [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages.

#### Leading marketing analytics software solutions

The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes.
- [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth.
- [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses.
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights.

### Small Business FAQs

#### What is the most affordable Marketing Analytics Tool for SMBs?

Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams:

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need.
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer.
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool.

#### What is the best Marketing Analytics Tool for startups?

Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2:

- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one.
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use.
- [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization.

#### Which Marketing Analytics Tool is the most user-friendly for startups?

Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2:

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background.
- [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders.
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn.

#### What is the best marketing analytics tool for eCommerce businesses?

eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms.
- [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level.
- [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention.
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions.

#### What marketing analytics tools are best for marketing agencies?

Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page:

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience.
- [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account.
- [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget.

### Enterprise FAQs

#### What is the best-rated Marketing Analytics Tool for tech enterprises?

Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings:

- [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy.
- [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage.
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust.

#### What is the most reliable Marketing Analytics Tool for enterprises?

Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require.
- [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem.
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments.
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale.

#### What is the best-reviewed Marketing Analytics Tool for enterprise app integration?

Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities:

- [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead.
- [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness.
- [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint.
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack.

#### What is the best marketing analytics tool for enterprise B2B revenue attribution?

B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams:

- [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth.
- [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation.
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures.

#### How do enterprise marketing teams use analytics to prove ROI to the C-suite?

Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors. 

Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth.

Last updated on April 23, 2026