### Contents - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) # Marketing Account Intelligence Software Resources ##### Discussions, Topics, and Reports to expand your knowledge on Marketing Account Intelligence Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [discussions](#resources-discussions) from users like you, [topics](#resources-topics) to contrast viewpoints, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) ## Marketing Account Intelligence Software Discussions 0 Question on: Apollo.io [How do I submit my business to apollo](/discussions/24356-how-do-i-submit-my-business-to-apollo) How do I submit my business to Apollo.io My company is shadepro Solutions Website is www.shadepro.co.ke Same here - I can't submit my company either. Wearitar - https://wearitar.com Answered: Sergii Sopin on January 31, 2024 I am facing the same issue. I can't submit our web design London agency https://www.web-designlondon.co.uk Was anyone successful with submitting it? Answered: Andrea Mirr on May 12, 2023 Same issue. I want to list my zirconia beads for grinding website https://www.beadszirconia.com/ on apollo.io, anyone successful with submitting it? Answered: Charls Shaw on May 18, 2023 So can anyone help with similar problem? how to submit my company https://www.modern-pools.com.ua/ to Apollo? Answered: Modern Pools on March 27, 2024 I also want to list my business on apollo Business name- coded idea Website- codedidea.com Answered: Samar Singh on April 22, 2023 I also want to create a company page on Apollo but don't know how do I create it for my company https://empireonecontactcenter.com Answered: EmpireOne Contact Center on May 5, 2023 I added a site to apollo https://mybestcasino.ca/, but I didn't accidentally profile the company and find the public url. Answered: Alex Rio on April 27, 2023 Same here - I can't submit my company either. eCater https://ecater.io Answered: Volkan Demircan on August 27, 2022 If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that. Those contacts you upload WILL NOT count towards your credits in Apollo.io. Answered: Mike Henstridge on May 2, 2024 I am facing a similar issue. How do I list my website https://aromachologyoils.com/collections/bulk-essential-oil-wholesaler on apollo.io? Answered: Aparajita Tiwari on June 23, 2023 I have a website to download https://videos videodownloader4k.pro/en/ but I don't know how to add it to apollo Answered: 4K Video downloader on November 22, 2022 [See more answers (10)](javascript:void(0);) [Your answer](/discussions/24356-how-do-i-submit-my-business-to-apollo/comments/new?remote=true) 0 Question on: Adobe Marketo Engage [How do you improve impact into your performance?](/discussions/24008-how-do-you-improve-impact-into-your-performance) I would like to know more about revenue attibution to improve my business Good luck with Answered: Muhammad Waqas on March 21, 2026 Hey Lucas, Attribution is indeed a tricky subject. Luckily today, with many martech tools you can track a couple of metrics to determine how to improve your marketing program return and revenue attribution. First, keep in mind to understand what attribution model is appropriate for your organization: Single-touch attribution models These models offer marketers the simple solution of applying all credit to a single touchpoint in the customer journey. There are three widely used single-touch attribution models: - First-click models give 100% credit to the action that drives the first visit to your website. - Lead-creation-click models give all credit to the last action a visitor takes before filling out a contact form and becoming a lead. - Last-click models give all credit to the marketing channel that turned a lead into an opportunity. Without a doubt, single-touch models are the easiest to implement and understand. But they have obvious drawbacks—namely, they attribute all the credit to one activity, prohibiting marketers from connecting revenue to multichannel strategies. While these may work in B2C scenarios, where customer journeys tend to be shorter and more straightforward, they are insufficient for B2B revenue attribution. For example, a first-click model will never help you understand the impact of a retargeting campaign because, by definition, it won’t be the first click. Similarly, a last-click model will never help you understand the impact of a top-of-the-funnel acquisition campaign. Multi-touch attribution models Unlike single-touch models, multi-touch attribution gives marketers the chance to allocate different revenue credit to different activities. There are five particularly popular multi-touch models: Linear models give equal weight to every touchpoint. So, if you have three touchpoints, each will receive a third of the credit. Descending or time decay models give more credit to touchpoints that are closer to the conversion. U-shaped models attribute 40% of revenue credit to each the first and lead-creation touch. They evenly split the remaining 20% between every other touch. W-shaped models attribute 30% of credit to each the first visit, the lead-creation session, and the opportunity-creation session. They divide the remaining 10% among all other activities. Full-path models attribute revenue to activities throughout the entire customer journey. In these models, 22.5% of revenue credit goes to each the first touch, lead-creation touch, opportunity-creation touch, and closed-revenue touch. They distribute the remaining 10% among all other touchpoints. Multi-touch attribution models are particularly useful in B2B marketing environments, where customer journeys are regularly drawn-out and nonlinear. Because these models align with crucial funnel stages, marketers can use them to gain an improved understanding of customer journeys and accelerate purchases. Now, you can find out how to improve by tracking a couple of KPIs, as follows: - Understand where the revenue really enters your funnel with historical attribution - Uncovering the ROI and impact of every channel - Mapping purchase Intent I hope it helps. Good luck, Saulo Avelar Answered: Saulo Avelar on September 2, 2020 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/24008-how-do-you-improve-impact-into-your-performance/comments/new?remote=true) 0 Question on: Act-On [Is it difficult to switch from Act-on to another MAP if need be?](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) My company is considering purchasing Act-on. However we were left with the impression that the company makes it very difficult to switch to another MAP if need be. Has anyone successfully switched from Act-on to another MAP? If so how difficult was the process? I am glad that you are considering Act-On for Marketing Automation! Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't make you run your website on our system or blog on our platform or use a specific CRM, we give you the flexibility to use the applications you want or are already using across the organization. This ultimately reduces the complexity if you were to switch from Act-On to another MA vendor. Therefore, it would be less complicated to replace Act-On than any other MA vendor on the market. The difficulty question should really be posed to the vendor you plan to switch to. You will want to ask them how complex their implementation is and what do they provide as far as pro-serv or support to new customers on-boarding? I can speak for Act-On - we provide support for on-boarding and help with implementation, so if someone switches to Act-On we can assist with list and asset uploads and make it seamless to go from another system to ours. Please note that Act-On is designed to scale with your company's future growth and we will continue to innovate and provide the capabilities you need for effective online marketing. So, hopefully you find success with our platform and allow us to grow with your company. Answered: Paige Musto, MBA on October 15, 2015 Hi, we used Act On for several years, but this past spring, we were convinced to try out a platform that was specific to the CRM we are using. Long story short, we missed Act On and returned within a few months. To answer your question, however, it was easy to transition our data out of Act On and easy to transition all of that data back to Act On when we returned. The hard part was handling the data within the other MAP we tried using for those few months! Answered: Natalie Jackson on November 3, 2015 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-account-intelligence/resources) - [1](/categories/marketing-account-intelligence/resources) - 2 - [3](/categories/marketing-account-intelligence/resources?discussions_page=3) - [4](/categories/marketing-account-intelligence/resources?discussions_page=4) - [5](/categories/marketing-account-intelligence/resources?discussions_page=5) - [6](/categories/marketing-account-intelligence/resources?discussions_page=6) - … - [141](/categories/marketing-account-intelligence/resources?discussions_page=141) - [142](/categories/marketing-account-intelligence/resources?discussions_page=142) - [Next ›Next ›](/categories/marketing-account-intelligence/resources?discussions_page=3) ## Marketing Account Intelligence Software Topics [ Marketing Account Intelligence Software Questions 10 discussions What questions do you have about Marketing Account Intelligence sofware? Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s... by Clara F. ](https://www.g2.com/topics/marketing-account-intelligence) ## Marketing Account Intelligence Software Reports Mid-Market Grid® Report for Marketing Account Intelligence Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Account Intelligence Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Account Intelligence Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Account Intelligence Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Account Intelligence Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Account Intelligence Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Account Intelligence Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Account Intelligence Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Account Intelligence Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Account Intelligence Spring 2026 G2 Report: Momentum Grid® Report