# Best Marketing Account Intelligence Software - Page 3

## How Many Marketing Account Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 123

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ExecAtlas (+1.95%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Marketing Account Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 55,300+ Authentic Reviews
- 123+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Account Intelligence Software
 ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846)

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator&segment=all)

**Sponsored**

### Invoiced

Invoiced by Flywire is an AI-native accounts receivable and invoice-to-cash automation platform designed to help B2B finance teams automate billing, collections, payment processing, and cash reconciliation. Built for mid-market and enterprise businesses managing high-volume receivables, Invoiced eliminates manual A/R work so finance teams can scale operations without adding proportional headcount. Acquired by Flywire (NASDAQ: FLYW) in 2024, Invoiced combines accounts receivable software, AI-powered automation, integrated payment processing, and deep ERP integrations into a single connected platform. Unlike point solutions or freelance invoicing tools, Invoiced is purpose-built for complex B2B finance operations where invoice volume is high, payment methods are diverse, and reconciliation is time-consuming. Core Capabilities & Features: -Automated Collections Workflows — Customizable dunning sequences, payment reminders, and escalation rules that trigger based on payment status and customer behavior, reducing manual follow-up work -AI-Powered Cash Application — CashMatch AI automates payment matching and reconciliation to invoices, even with incomplete remittance data, minimizing exceptions and month-end reconciliation time -Subscription & Recurring Billing — Supports usage-based, recurring, and hybrid billing models with automated invoice generation, proration, and customer billing portals -Global Payment Processing — Accepts 1,200+ payment methods across 140+ currencies with automatic FX handling, enabling domestic and cross-border collections without adding banking complexity -Deep ERP Integrations — Native connectors to NetSuite, Sage Intacct, Microsoft Dynamics 365, Salesforce, and others ensure real-time data sync and eliminate duplicate data entry Finance teams use Invoiced to accelerate cash collection, reduce days sales outstanding (DSO), and regain visibility into the full receivables lifecycle. The platform eliminates data silos between AR, payments, and ERP systems by automating payment reconciliation and posting. Routine manual tasks—invoice delivery, payment chasing, cash matching, exception handling—are shifted to AI-driven workflows, freeing finance professionals to focus on strategy, forecasting, and relationship management rather than execution. The platform is particularly valuable for organizations scaling transaction volume without scaling headcount, companies operating internationally with multi-currency and multi-payment-method requirements, and finance teams struggling with legacy systems that lack automation and integration. Invoiced serves mid-market and enterprise finance teams across industries including SaaS, healthcare, education, financial services, insurance, professional services, staffing, and nonprofits. Thousands of global customers rely on Invoiced to process billions in receivables annually, and the platform is recognized as a category leader in A/R automation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-06T05%3A16%3A01Z&secure%5Bdisplayable_resource_id%5D=1361&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=5873&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5873&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fpage%3D3%26segment%3Dall%26selected_view%3Dtrending&secure%5Btoken%5D=8e0854a722c98f192c7de851f473acd991e19ee449a44564b8484d6f5bdcd066&secure%5Burl%5D=https%3A%2F%2Fwww.invoiced.com%2Faccounts-receivable%3Futm_source%3Dg2%26utm_medium%3Dreferral%26utm_campaign%3Dcompetitor%2Bad%2Bplacement%2B%26utm_id%3D082025%26utm_content%3Dbilling&secure%5Burl_type%5D=book_demo)

### [SalesIntel](https://www.g2.com/products/salesintel/reviews)

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

**Average Rating:** 4.3/5.0

**Total Reviews:** 531

#### How Do G2 Users Rate SalesIntel?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.3/10 (Category avg: 8.5/10)
- **Account-level Insights :** 7.9/10 (Category avg: 8.6/10)
- **Market Insights :** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SalesIntel?

- **Seller:** [SalesIntel](https://www.g2.com/sellers/salesintel)
- **Company Website:** salesintel.io
- **Year Founded:** 2018
- **HQ Location:** Tysons, VA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a49e4125095dc4bd2a8d11c785262e0a86f21164593186992dc52647ea138&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesintel-io&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Medium, 38% Small

#### What Do G2 Reviewers Say About SalesIntel?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of SalesIntel, enhancing efficiency and streamlining workflows for quick contact access.
- Users praise the **ease of use** of SalesIntel, which streamlines acquiring contact information efficiently and effectively.
- Users commend the **data accuracy** of SalesIntel, significantly improving prospecting and reducing time spent on bad leads.
- Users highlight the **effective lead generation** capabilities of SalesIntel, enhancing prospecting and outreach efforts significantly.
- Users value the **accuracy of data** provided by SalesIntel, enhancing their ability to extract relevant company and contact information.

##### Cons

- Users report **inaccurate data** from SalesIntel, complicating searches and reducing the effectiveness of their research requests.
- Users highlight the **outdated data** issue in SalesIntel, wishing for more frequent information updates.
- Users find the **contact information outdated** on SalesIntel, slowing down their prospecting and causing frustration.
- Users find the **outdated information** and interface of SalesIntel less useful compared to competitors like ZoomInfo.
- Users report **inaccurate information** in outputs, leading to inefficiencies and difficulties in finding the right contacts.

#### What Are Recent G2 Reviews of SalesIntel?

**["Delivers Sufficient Market Penetration to Capture Accurate Contact Data"](https://www.g2.com/survey_responses/salesintel-review-12970921)**

**Rating:** 5.0/5.0 stars

_— Courtney G._

[Read full review](https://www.g2.com/survey_responses/salesintel-review-12970921)

**["SalesIntel is Crucial for Boosting Sales"](https://www.g2.com/survey_responses/salesintel-review-8307642)**

**Rating:** 4.0/5.0 stars

_— Kyle H._

[Read full review](https://www.g2.com/survey_responses/salesintel-review-8307642)

#### What Are G2 Users Discussing About SalesIntel?

- [What is SalesIntel used for?](https://www.g2.com/discussions/what-is-salesintel-used-for)

### [D&B Connect](https://www.g2.com/products/d-b-connect/reviews)

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B Connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the automation of cross-channel marketing tasks on social media, email, and websites.

**Average Rating:** 4.1/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate D&B Connect?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.9/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.6/10 (Category avg: 8.6/10)
- **Market Insights :** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind D&B Connect?

- **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **Company Website:** www.dnb.com
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet  
22,541 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,747 employees on LinkedIn®
- **Ownership:** NYSE: DNB

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 44% Medium, 31% Small

#### What Do G2 Reviewers Say About D&B Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of D&B Connect, enjoying seamless integration and simplified data management.
- Users find the **data accuracy** of D&B Connect essential for enhancing growth and streamlining CRM integration.
- Users value the **extensive data quality** in D&B Connect, enhancing record mapping and enriching CRM systems effectively.
- Users appreciate the **easy setup** of D&B Connect, facilitating seamless integration and efficient data enrichment.
- Users value the **accuracy** of D&B Connect, enhancing data insights and supporting compliance and growth effectively.

##### Cons

- Users find **limited control and tracking** over data usage in D&B Connect, leading to confusion and inefficiencies.
- Users find D&B Connect **expensive** , limiting access for smaller businesses due to high pricing tiers and data coverage disparities.
- Users face a challenging **learning curve** with D&B Connect, making it difficult to utilize the tool effectively.
- Users find **limited functionality** in D&B Connect, facing challenges with account creation and contact matching processes.
- Users are frustrated by **missing features** in D&B Connect, such as incomplete data and slow reporting capabilities.

#### What Are Recent G2 Reviews of D&B Connect?

**["Flexibility to enable data governance and improve data quality for the business"](https://www.g2.com/survey_responses/d-b-connect-review-12212327)**

**Rating:** 5.0/5.0 stars

_— Avijit S._

[Read full review](https://www.g2.com/survey_responses/d-b-connect-review-12212327)

**["Seamless CRM Integration with Robust Data Enrichment"](https://www.g2.com/survey_responses/d-b-connect-review-12328160)**

**Rating:** 4.5/5.0 stars

_— Ramy A._

[Read full review](https://www.g2.com/survey_responses/d-b-connect-review-12328160)

#### What Are G2 Users Discussing About D&B Connect?

- [What are the benefits of vitamin d3?](https://www.g2.com/discussions/what-are-the-benefits-of-vitamin-d3) - 1 upvote
- [What happens when your vitamin D is low?](https://www.g2.com/discussions/what-happens-when-your-vitamin-d-is-low) - 1 upvote
- [How do we get vitamin D?](https://www.g2.com/discussions/how-do-we-get-vitamin-d)
- [What does vitamin D do?](https://www.g2.com/discussions/what-does-vitamin-d-do)

### [N.Rich](https://www.g2.com/products/n-rich/reviews)

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

**Average Rating:** 4.7/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate N.Rich?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.2/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.7/10 (Category avg: 8.6/10)
- **Market Insights :** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind N.Rich?

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** nrich.io
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH\_ABM  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f54bf9598d6ba6110d4a4c51d931c5116106f6752ea9c8b1058cb89b35ec6217&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fndotrich%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Computer Software, Hospital & Health Care
- **Company Size:** 53% Medium, 33% Large

#### What Do G2 Reviewers Say About N.Rich?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of N.Rich, allowing for effortless campaign setup and user-friendly interface.
- Users value the **unmatched customer support** from N.Rich, noting responsive and proactive communication throughout their journey.
- Users appreciate the **detailed campaign management** of N.Rich, which enhances efficiency and strategic decision-making.
- Users commend the **easy setup** of N.Rich, enabling quick campaign implementation and swift results delivery.
- Users value the **detailed analytics** of N.Rich, enabling faster, data-driven decision-making for effective ABM strategies.

##### Cons

- Users face a challenging **learning curve** with N.Rich's features, though support helps ease the onboarding process.
- Users experience **limited reporting** capabilities, leading to confusion with discrepancies and missing data in analytics.
- Users find a **difficult learning curve** with N.Rich initially, but support helps ease the onboarding process.
- Users report **inadequate reporting** issues with discrepancies between dashboards and exports, making data interpretation confusing.
- Users identify **insufficient insights** from N.Rich, highlighting a lack of valuable media and placement performance data.

#### What Are Recent G2 Reviews of N.Rich?

**["The foundation of our ABM motion"](https://www.g2.com/survey_responses/n-rich-review-12898014)**

**Rating:** 5.0/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014)

**["N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights"](https://www.g2.com/survey_responses/n-rich-review-12870191)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191)

#### What Are G2 Users Discussing About N.Rich?

- [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do)
- [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich)
- [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment
- [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment

### [Owler](https://www.g2.com/products/owler/reviews)

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

**Average Rating:** 4.3/5.0

**Total Reviews:** 477

#### How Do G2 Users Rate Owler?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.4/10 (Category avg: 8.5/10)
- **Account-level Insights :** 7.9/10 (Category avg: 8.6/10)
- **Market Insights :** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Owler?

- **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Meltwater  
24,840 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,585 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 38% Small, 35% Medium

#### What Do G2 Reviewers Say About Owler?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **real-time alerting system** of Owler, highlighting its efficiency in tracking competitor activities.
- Users appreciate the **ease of use** of Owler, praising its quick setup and smooth user experience overall.
- Users appreciate the **easy implementation** of Owler, making setup quick and hassle-free for their teams.
- Users find the **easy setup** of Owler exceptionally fast and straightforward, enhancing the overall user experience.
- Users value Owler for its **accurate data** on funding rounds and amounts, enhancing their user experience significantly.

##### Cons

- Users express concern about **data inaccuracy** in Owler due to poor auto-translation, leading to potential misinterpretations.
- Users experience **inaccuracy due to language barriers** with Owler, resulting in misinterpretation of critical industry updates.
- Users struggle with **inaccurate data** due to poor auto-translation, leading to misunderstandings of competitor actions.
- Users struggle with **incorrect information** due to poor auto-translation, leading to misinterpretation of important updates.
- Users find that Owler offers **limited features** in the free tier, restricting overall usability and experience.

#### What Are Recent G2 Reviews of Owler?

**["Owler is such a savior when it comes to knowing the exact details of any company"](https://www.g2.com/survey_responses/owler-review-10382861)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/owler-review-10382861)

**["Clear Insights and Effortless Setup"](https://www.g2.com/survey_responses/owler-review-12162361)**

**Rating:** 4.0/5.0 stars

_— Abinaya G._

[Read full review](https://www.g2.com/survey_responses/owler-review-12162361)

#### What Are G2 Users Discussing About Owler?

- [What is Owler used for?](https://www.g2.com/discussions/owler-what-is-owler-used-for)
- [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment
- [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment
- [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment
- [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment

### [Lead411](https://www.g2.com/products/lead411/reviews)

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.

**Average Rating:** 4.5/5.0

**Total Reviews:** 480

#### How Do G2 Users Rate Lead411?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.4/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.5/10 (Category avg: 8.6/10)
- **Market Insights :** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lead411?

- **Seller:** [Lead411](https://www.g2.com/sellers/lead411)
- **Year Founded:** 2001
- **HQ Location:** Boulder, Colorado
- **Twitter:** @lead411  
1,892 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3925180e46076b532e335136bda5ebb895b0f2bfece95c7765e67ff46cdf26b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F335997%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** President, CEO
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About Lead411?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate contact information** provided by Lead411, enhancing their engagement and connection efforts.
- Users love the **ease of use** of Lead411, appreciating the accurate data and user-friendly interface.
- Users value the **exceptional accuracy** of Lead411's data, which enhances their outbound efforts significantly.
- Users find **Lead411's lead generation** invaluable for quickly connecting with potential sales opportunities and contacts.
- Users appreciate the **exceptional accuracy** of Lead411, praising the comprehensive and up-to-date B2B contact data available.

##### Cons

- Users report that **important contacts can be outdated** , affecting the reliability of information in Lead411.
- Users note that **important contacts are sometimes outdated** , affecting the reliability of the data provided by Lead411.
- Users find the **inaccuracy of contact information** in Lead411 frustrating, affecting their outreach efforts.
- Users note that **important contacts are sometimes outdated** , impacting reliability for niche markets and comprehensive needs.
- Users find the **data inaccuracy** of Lead411 frustrating, often encountering unverified or junk email addresses.

#### What Are Recent G2 Reviews of Lead411?

**["Unlimited Leads and AI-Powered Ease of Use"](https://www.g2.com/survey_responses/lead411-review-12649099)**

**Rating:** 5.0/5.0 stars

_— Kelly C._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12649099)

**["Access to Robust Buying Intent Insights and Contact Data to Improve Targeting and Pipeline Velocity"](https://www.g2.com/survey_responses/lead411-review-12972002)**

**Rating:** 5.0/5.0 stars

_— Jacquelyn G._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12972002)

#### What Are G2 Users Discussing About Lead411?

- [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) - 1 comment

### [Keyplay](https://www.g2.com/products/keyplay/reviews)

Account selection for ambitious GTM teams. If you’re doing account-based anything, you need the right accounts. Keyplay helps you find, pick, and track your ideal accounts with precision. Unlike complex and expensive ABM platforms, you can get started with Keyplay for free and integrate with Salesforce or HubSpot CRM in minutes. Keyplay helps you streamline the 3 core jobs of account selection: 1.) FIND new accounts. Map your market with precision data. One workflow to discover, save, and segment your entire market. 2.) PICK accounts for territories & plays. Model your ICP with lookalikes and signals. Automatically score and enrich every account. 3.) TRACK accounts. 2-way sync with HubSpot or Salesforce CRM. 90-second setup with automated field creation and continuous syncing. Your ideal account list is finally possible. 🔑▶️

**Average Rating:** 4.9/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Keyplay?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.1/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.9/10 (Category avg: 8.6/10)
- **Market Insights :** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Keyplay?

- **Seller:** [Keyplay](https://www.g2.com/sellers/keyplay)
- **Year Founded:** 2022
- **HQ Location:** Seattle, Washington
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d45c739e313bc400df7cdea3aab889ab26d34ffa243a5b769ccac1a80e80502&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeyplay-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 49% Small

#### What Do G2 Reviewers Say About Keyplay?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Keyplay to be **incredibly easy to use** , facilitating quick setups and seamless integration with CRM systems.
- Users find Keyplay to be **extremely helpful** for prioritizing accounts and improving pipeline health effectively.
- Users value the **top-notch data accuracy** of Keyplay, enhancing market understanding and segmentation effectiveness.
- Users praise Keyplay's **exceptional customer support** , which provides valuable insights and quick responses to enhance their experience.
- Users value the **customizability** of Keyplay, enhancing their scoring model and enabling quick, agile adaptations.

##### Cons

- Users face **integration issues** with Keyplay, limiting CRM connections and causing extra data management tasks.
- Users find the **filtering options limited** , often needing to export data for better manipulation and organization.
- Users find the **limited customization** in Keyplay frustrating, as it complicates data management and Salesforce integration.

#### What Are Recent G2 Reviews of Keyplay?

**["Keyplay is my "right hand man" for Account Territory Planning & Prioritization"](https://www.g2.com/survey_responses/keyplay-review-11682517)**

**Rating:** 5.0/5.0 stars

_— Jacky M._

[Read full review](https://www.g2.com/survey_responses/keyplay-review-11682517)

**["Game-changer for ICP priortiziation"](https://www.g2.com/survey_responses/keyplay-review-11673710)**

**Rating:** 4.5/5.0 stars

_— Leah P._

[Read full review](https://www.g2.com/survey_responses/keyplay-review-11673710)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.0/10 (Category avg: 8.5/10)
- **Account-level Insights :** 7.9/10 (Category avg: 8.6/10)
- **Market Insights :** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Clearbit](https://www.g2.com/products/clearbit/reviews)

Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot

**Average Rating:** 4.4/5.0

**Total Reviews:** 624

#### How Do G2 Users Rate Clearbit?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.5/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.9/10 (Category avg: 8.6/10)
- **Market Insights :** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Clearbit?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®
- **Ownership:** NYSE:HUBS

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Founder
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 51% Small, 44% Medium

#### What Do G2 Reviewers Say About Clearbit?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy-to-use interface** of Clearbit, enhancing navigation and streamlining the lead enrichment process.
- Users value Clearbit for its **accurate company and contact data** , enhancing targeting and reducing research efforts.
- Users value the **accuracy of information** provided by Clearbit, enhancing their understanding of prospects and sales efforts.
- Users value the **user-friendly interface** of Clearbit, making prospecting and lead enrichment a seamless experience.
- Users find Clearbit's **easy implementation** invaluable, facilitating quick navigation and efficient lead enrichment for seamless outreach.

##### Cons

- Users find Clearbit to be **expensive for smaller teams** , especially with advanced features restricted to higher-tier plans.
- Users find that **inaccurate data** can lead to embarrassing mistakes and outdated information, impacting their experience.
- Users report **inaccurate information** in Clearbit, leading to confusion and potential embarrassment during outreach efforts.
- Users face issues with **incorrect company information** , leading to embarrassing situations and affecting overall satisfaction.
- Users experience issues with **incorrect information** , leading to embarrassing situations and decreased overall satisfaction.

#### What Are Recent G2 Reviews of Clearbit?

**["Simple and Fast for Lead Generation and Identification of Website Traffic"](https://www.g2.com/survey_responses/clearbit-review-12634036)**

**Rating:** 5.0/5.0 stars

_— Rafael A._

[Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036)

**["Enhances User Identification with Seamless Setup"](https://www.g2.com/survey_responses/clearbit-review-12693579)**

**Rating:** 4.5/5.0 stars

_— Hiren P._

[Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579)

#### What Are G2 Users Discussing About Clearbit?

- [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for)
- [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data)
- [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment
- [How much does Clearbit cost?](https://www.g2.com/discussions/how-much-does-clearbit-cost) - 1 comment
- [What is Clearbit?](https://www.g2.com/discussions/what-is-clearbit) - 1 comment

### [Lusha](https://www.g2.com/products/lusha/reviews)

Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals. 7M new signals processed every week. Lusha Deep Intel uses your ICP, CRM history, and pipeline data to prioritize accounts, identify buying groups, and know where to focus. Available via Lusha Workspace, Chrome Extension, API, MCP, ChatGPT and Claude connectors. Used by 280,000+ revenue teams including Google, Zendesk, and Yotpo. GDPR, CCPA, ISO 27701, ISO 27001, SOC 2 Type II certified.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,605

#### How Do G2 Users Rate Lusha?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.0/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.0/10 (Category avg: 8.6/10)
- **Market Insights :** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lusha?

- **Seller:** [Lusha](https://www.g2.com/sellers/lusha)
- **Company Website:** www.lusha.com
- **Year Founded:** 2016
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @LushaData  
2,720 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=800b03da341e6d73febd91a8e85f3ecd49abf2338379f23418d4f421c79d0fbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flushadata%2F&secure%5Burl_type%5D=linkedin_company_website)  
359 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 39% Small

#### What Do G2 Reviewers Say About Lusha?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Lusha for its **seamless integration** with workflows, making contact information retrieval straightforward and efficient.
- Users appreciate the **quick access to accurate contact information** , significantly enhancing their outreach efficiency and productivity.
- Users trust Lusha for its **reliable data accuracy** , quickly providing correct contact details and enhancing outreach efforts.
- Users appreciate the **accuracy of Lusha's contact information** , enabling quick and reliable connections to the right person.
- Users value Lusha's **efficient lead generation** , enhancing sales with accurate, quality contact information for quicker outreach.

##### Cons

- Users often face **data inaccuracy** with Lusha, experiencing outdated information and unreliable contact details.
- Users experience **outdated data** in Lusha, finding it unreliable and detrimental to their prospecting efforts.
- Users express concern over **inaccurate data** , finding it outdated and often unreliable, affecting their investment in Lusha.
- Users are frustrated by **outdated information** in Lusha, leading to wasted credits and disrupted workflows.
- Users feel the **limited credits** hinder their ability to fully utilize Lusha's capabilities without incurring high costs.

#### What Are Recent G2 Reviews of Lusha?

**["Simple, Affordable, and Easy to Adopt Lusha Fits a Startup and Small Scale Marketing Agencies"](https://www.g2.com/survey_responses/lusha-review-12631786)**

**Rating:** 4.5/5.0 stars

_— Krupa S._

[Read full review](https://www.g2.com/survey_responses/lusha-review-12631786)

**["Lusha: Unlocking Business Data with Smarter Solutions"](https://www.g2.com/survey_responses/lusha-review-7546390)**

**Rating:** 5.0/5.0 stars

_— Aditya G._

[Read full review](https://www.g2.com/survey_responses/lusha-review-7546390)

#### What Are G2 Users Discussing About Lusha?

- [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) - 3 comments
- [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) - 2 comments
- [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) - 2 comments, 1 upvote
- [What is Lusha?](https://www.g2.com/discussions/what-is-lusha) - 1 comment

### [Datanyze](https://www.g2.com/products/datanyze/reviews)

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competition. Datanyze helps keep your prospecting fresh and sales pipeline hot with affordable, accurate B2B contact information, including over 48 million direct dial numbers, 84 million email addresses, and 120 million contacts. Try for free at Datanyze.com

**Average Rating:** 4.1/5.0

**Total Reviews:** 436

#### How Do G2 Users Rate Datanyze?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.0/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.5/10 (Category avg: 8.6/10)
- **Market Insights :** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Datanyze?

- **Seller:** [Datanyze](https://www.g2.com/sellers/datanyze)
- **Year Founded:** 2012
- **HQ Location:** San Mateo, CA
- **Twitter:** @datanyze  
12,017 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5fd42d934ab0b165ca62a3e08c54beb9d82a0b603a7b5dea3871d7e3ad4e8419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15088979%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Internet, Computer Software
- **Company Size:** 49% Medium, 29% Small

#### What Do G2 Reviewers Say About Datanyze?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Datanyze for its **superior accuracy** , claiming it offers more correct information than competitors like ZoomInfo and Lusha.
- Users value the **accuracy of information** in Datanyze, finding it superior to competitors like ZoomInfo and Lusha.
- Users value the **efficiency of automation** in Datanyze, streamlining lead generation and integration with CRM systems.
- Users praise the **ease of use** of the Datanyze Chrome Extension for quickly finding leads and company information.
- Users love the **easy access to contact information** provided by Datanyze, enhancing efficiency in lead generation.

##### Cons

- Users report **poor customer support** , facing unresponsive service despite being long-term paying customers.
- Users face a **cluttered layout** that complicates navigation and increases frustration with customer support communication.
- Users wish for improved **data accuracy** in Datanyze, as it impacts their overall satisfaction with the product.

#### What Are Recent G2 Reviews of Datanyze?

**["Very Helpful for Finding Lead Emails and Contact Info"](https://www.g2.com/survey_responses/datanyze-review-12472635)**

**Rating:** 4.0/5.0 stars

_— Valentina T._

[Read full review](https://www.g2.com/survey_responses/datanyze-review-12472635)

**["Efficient Lead Generation, Needs Better Data Accuracy"](https://www.g2.com/survey_responses/datanyze-review-12389914)**

**Rating:** 4.0/5.0 stars

_— zeeshan ul h._

[Read full review](https://www.g2.com/survey_responses/datanyze-review-12389914)

#### What Are G2 Users Discussing About Datanyze?

- [What is Datanyze used for?](https://www.g2.com/discussions/what-is-datanyze-used-for)

### [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews)

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

**Average Rating:** 4.3/5.0

**Total Reviews:** 444

#### How Do G2 Users Rate Informa TechTarget Portal (Priority Engine)?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.1/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.3/10 (Category avg: 8.6/10)
- **Market Insights :** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Informa TechTarget Portal (Priority Engine)?

- **Seller:** [Informa TechTarget](https://www.g2.com/sellers/informa-techtarget)
- **Company Website:** www.informatechtarget.com
- **Year Founded:** 1999
- **HQ Location:** Newton, MA
- **Twitter:** @InformaTTGT  
26,142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9fbdee76f2da7ba928a7c7a7ea5864484c5190bdc7db57b3005d5227cb04a52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,483 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Development Representative, Account Executive
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 50% Large, 41% Medium

#### What Do G2 Reviewers Say About Informa TechTarget Portal (Priority Engine)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects.
- Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly.
- Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making.
- Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine).
- Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities.

##### Cons

- Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively.
- Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies.
- Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads.
- Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues.
- Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities.

#### What Are Recent G2 Reviews of Informa TechTarget Portal (Priority Engine)?

**["Easy to use"](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018)

**["TechTarget Account Insights Made Targeting the Right Accounts Easy"](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-13177761)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-13177761)

#### What Are G2 Users Discussing About Informa TechTarget Portal (Priority Engine)?

- [What is Priority Engine used for?](https://www.g2.com/discussions/what-is-priority-engine-used-for)

### [Common Room](https://www.g2.com/products/common-room/reviews)

Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools

**Average Rating:** 4.5/5.0

**Total Reviews:** 115

#### How Do G2 Users Rate Common Room?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.6/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.4/10 (Category avg: 8.6/10)
- **Market Insights :** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Common Room?

- **Seller:** [Common Room](https://www.g2.com/sellers/common-room)
- **Company Website:** www.commonroom.io
- **Year Founded:** 2020
- **HQ Location:** Seattle, US
- **Twitter:** @CommonRoomHQ  
3,454 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c28279fe072e612758ac76e0d53d5e1d847228a43d1338bbeb7ea28976c43e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommon-room-hq%2F&secure%5Burl_type%5D=linkedin_company_website)  
179 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 26% Small

#### What Do G2 Reviewers Say About Common Room?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficient lead generation** capabilities of Common Room, making it easy to identify and engage prospects.
- Users value the **time-saving features** of Common Room, enabling efficient prioritization of high-intent prospects across platforms.
- Users praise Common Room for its **effective lead management** , enhancing outreach through targeted prospecting and intent signal capture.
- Users find Common Room to be **incredibly easy to learn and use** , enhancing engagement and productivity seamlessly.
- Users value the **time-saving features** of Common Room, streamlining outreach and enhancing organization effortlessly.

##### Cons

- Users find the **learning difficulty** of Common Room frustrating, affecting their overall user experience and efficiency.
- Users face a **steep learning curve** while setting up Common Room, requiring time to fully utilize its features.
- Users find **limited customization** options restrictive, particularly in reporting, workflows, and integration capabilities.
- Users note the **missing features** in Common Room, expressing a need for better tracking and additional tools.
- Users find that the **steep learning curve** can hinder their ability to utilize Common Room effectively.

#### What Are Recent G2 Reviews of Common Room?

**["Seamless Unified View with Powerful Signals and A+ Support"](https://www.g2.com/survey_responses/common-room-review-13077852)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/common-room-review-13077852)

**["Seamless ABM Enhanced by Stellar Support and AI Capabilities"](https://www.g2.com/survey_responses/common-room-review-13123495)**

**Rating:** 5.0/5.0 stars

_— Kylie B._

[Read full review](https://www.g2.com/survey_responses/common-room-review-13123495)

### [xiQ](https://www.g2.com/products/xiq/reviews)

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ \* Personality-driven insights for one-to-one sales playbooks ​ \* SmartSourced Content™ that drives 10x engagement​ \* First-party intent data and advanced analytics to individualize every interaction​ \* Instasites (microsites designed for individualized experiences) ​ \* Comprehensive all-in-one company profiles compiled in seconds ​ \* Sales triggers and real-time alerts direct to your inbox ​ \* Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 364

#### How Do G2 Users Rate xiQ?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.7/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.3/10 (Category avg: 8.6/10)
- **Market Insights :** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind xiQ?

- **Seller:** [xiQ, Inc.](https://www.g2.com/sellers/xiq-inc)
- **Year Founded:** 2018
- **HQ Location:** Redwood City, CA
- **Twitter:** @xiqinc  
1,647 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ef225dbab018850efd7bc82e8ecbbb1dedf3da8b7ccb652b2def0f0a5d6215&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3808413%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Server
- **Top Industries:** Higher Education, Marketing and Advertising
- **Company Size:** 66% Small, 13% Medium

#### What Do G2 Reviewers Say About xiQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users find xiQ's **personality insights** invaluable for personalizing communications and improving prospect engagement.
- Users find xIQ's **lead generation insights** invaluable for customizing outreach and improving communication with potential clients.
- Users find xiQ to be **very easy to use** and beginner-friendly, enhancing their ability to analyze companies intuitively.
- Users highlight the **personalized insights** from xiQ that enhance lead engagement and communication strategy effectiveness.
- Users value xiQ for its **AI-driven insights and real-time buyer intelligence** , enabling personalized and impactful outreach strategies.

##### Cons

- Users are frustrated by the **lack of information** in xiQ, making it difficult to find necessary company details.
- Users find the **learning curve steep** , struggling with navigation and initial setup of xiQ.
- Users experience a **steep learning curve** with xiQ, making it challenging to navigate and utilize effectively at first.
- Users find the **complexity of the instructions** frustrating, often feeling overwhelmed and confused by the crowded UI.
- Users find xiQ **difficult to navigate** , struggling to locate information and requiring simplification of certain features.

#### What Are Recent G2 Reviews of xiQ?

**["Revolutionized Our Lead Personalization Efforts"](https://www.g2.com/survey_responses/xiq-review-12710252)**

**Rating:** 4.0/5.0 stars

_— Sophie S._

[Read full review](https://www.g2.com/survey_responses/xiq-review-12710252)

**["Effortless Email Tone Customization"](https://www.g2.com/survey_responses/xiq-review-12709962)**

**Rating:** 4.0/5.0 stars

_— Christian S._

[Read full review](https://www.g2.com/survey_responses/xiq-review-12709962)

#### What Are G2 Users Discussing About xiQ?

- [What is xiQ used for?](https://www.g2.com/discussions/what-is-xiq-used-for)

### [Leadinfo](https://www.g2.com/products/leadinfo/reviews)

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

**Average Rating:** 4.3/5.0

**Total Reviews:** 808

#### How Do G2 Users Rate Leadinfo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.5/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.0/10 (Category avg: 8.6/10)
- **Market Insights :** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadinfo?

- **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo)
- **Company Website:** www.leadinfo.com
- **Year Founded:** 2017
- **HQ Location:** Capelle aan den IJssel, South Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bde7a3caa8ce3c3af2b3ad251279024d98fa7989c30c21a8cd20406c5c3de7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18068538%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 77% Small, 20% Medium

#### What Do G2 Reviewers Say About Leadinfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights.
- Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts.
- Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts.
- Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts.
- Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively.

##### Cons

- Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche.
- Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing.
- Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data.
- Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors.
- Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively.

#### What Are Recent G2 Reviews of Leadinfo?

**["Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless"](https://www.g2.com/survey_responses/leadinfo-review-12662039)**

**Rating:** 4.5/5.0 stars

_— Rafael A._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039)

**["Boosts Lead Tracking with Impressive Features"](https://www.g2.com/survey_responses/leadinfo-review-12472573)**

**Rating:** 5.0/5.0 stars

_— Justin P._

[Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573)

#### What Are G2 Users Discussing About Leadinfo?

- [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for)
- [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.9/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.2/10 (Category avg: 8.6/10)
- **Market Insights :** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

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Spotlight Categories

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[Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

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Similar Categories

- [Buyer Intent Data Providers](/categories/buyer-intent-data-providers)

- [Competitive Intelligence](/categories/competitive-intelligence)

[Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment.

This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database.

To qualify for inclusion in the Marketing Account Intelligence category, a product must:

- Collect target account data from external sources on a more granular level than contact information
- Score or rank leads to better connect marketers with prospective accounts
- Integrate with a product that can manage data profiles or have that capability itself

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