# Best Marketing Account Intelligence Software - Page 2

## How Many Marketing Account Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 123

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ExecAtlas (+1.95%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Account Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 55,300+ Authentic Reviews
- 123+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Account Intelligence Software
 ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846)

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator&segment=all)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-04T23%3A36%3A46Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fpage%3D2%26segment%3Dall%26selected_view%3Dtrending&secure%5Btoken%5D=fad862f8aa05501a7d0685b58a193087d3a45e77f3be42b5b300c477c32e01f3&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dmarketingaccountintelligence&secure%5Burl_type%5D=custom_url)

### [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews)

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

**Average Rating:** 4.3/5.0

**Total Reviews:** 144

#### How Do G2 Users Rate Foundry Intent?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.3/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.8/10 (Category avg: 8.6/10)
- **Market Insights :** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Foundry Intent?

- **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b)
- **Year Founded:** 1964
- **HQ Location:** Needham Heights, Massachusetts, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7866e7f982d77f7487b56678ea7d43f71902918426802fbe47ad186349d98343&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundryidg%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,391 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 40% Medium

#### What Are Recent G2 Reviews of Foundry Intent?

**["I had very much enjoyed Foundry Intent"](https://www.g2.com/survey_responses/foundry-intent-review-10055537)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537)

**["Easy to Use"](https://www.g2.com/survey_responses/foundry-intent-review-10034688)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688)

#### What Are G2 Users Discussing About Foundry Intent?

- [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire)
- [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace)
- [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire)
- [How do you use a Slintel?](https://www.g2.com/discussions/how-do-you-use-a-slintel)
- [What is SalesIntel?](https://www.g2.com/discussions/what-is-salesintel)

### [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews)

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

**Average Rating:** 4.3/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Madison Logic Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.4/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.6/10 (Category avg: 8.6/10)
- **Market Insights :** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Madison Logic Platform?

- **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic)
- **Company Website:** www.madisonlogic.com
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **Twitter:** @madisonlogic  
1,558 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f9ea2aa6ef5d627ae231b6945cc4a184e57b8a047d269d6ea9ee4415ad6cd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadison-logic&secure%5Burl_type%5D=linkedin_company_website)  
288 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Account Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 47% Medium, 39% Large

#### What Do G2 Reviewers Say About Madison Logic Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Madison Logic Platform, facilitating streamlined account management and campaign organization.
- Users value the **efficient lead generation** capabilities of Madison Logic Platform, appreciating quick campaign setups and high-quality leads.
- Users value the **high lead quality** of Madison Logic Platform, enhancing campaign effectiveness and client satisfaction significantly.
- Users value the **actionable insights** from Madison Logic Platform that enhance campaign performance and strategic alignment.
- Users value the **seamless integrations** with CRMs and LinkedIn, enhancing account targeting and management efficiency.

##### Cons

- Users find Madison Logic Platform **not intuitive** , with a challenging navigation and a steep learning curve for new users.
- Users find the **learning curve steep** , particularly in navigation, reporting, and setup, making it challenging for newcomers.
- Users find the **inadequate reporting** frustrating, often experiencing delays and complexity in accessing insights and setup.
- Users have experienced **lead quality issues** that hinder performance and complicate the lead generation process.
- Users are frustrated by **missing features** , such as inconsistent dashboards and limited creative flexibility, affecting usability.

#### What Are Recent G2 Reviews of Madison Logic Platform?

**["Robust Dashboard with Easy Setup but Minor Hiccups"](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)**

**Rating:** 4.0/5.0 stars

_— Adam M._

[Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)

**["Holistic, Reliable Campaign Insights with an Easy-to-Use Madison Logic Platform"](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094)**

**Rating:** 4.0/5.0 stars

_— Jerry L._

[Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094)

#### What Are G2 Users Discussing About Madison Logic Platform?

- [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for)

### [BookYourData](https://www.g2.com/products/bookyourdata/reviews)

Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale.

**Average Rating:** 4.9/5.0

**Total Reviews:** 348

#### How Do G2 Users Rate BookYourData?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.7/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.6/10 (Category avg: 8.6/10)
- **Market Insights :** 9.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BookYourData?

- **Seller:** [Bookyourdata](https://www.g2.com/sellers/bookyourdata)
- **Year Founded:** 2015
- **HQ Location:** New York, USA
- **Twitter:** @bookyourdata  
912 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60f1b87cc8e7b61a2805794a0924807672c3085db6a8d718662c278b11ac3e40&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbookyourdata.com%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Development Representative, Project Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 60% Small, 45% Medium

#### What Do G2 Reviewers Say About BookYourData?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data accuracy** of BookYourData, appreciating reliable contacts without the hassle of cleaning lists.
- Users value the **high accuracy** of BookYourData, resulting in lower bounce rates and improved targeting for campaigns.
- Users value the **remarkable global reach** of BookYourData, ensuring quality data and high deliverability across various campaigns.
- Users value the **huge database of leads** from BookYourData, which enhances productivity and improves response rates.
- Users value the **accurate data** from BookYourData, enabling focused initiatives and improved outreach strategies.

##### Cons

- Users find the **filtering difficulty** challenging, often needing to relearn the mechanism after breaks in usage.
- Users find the **cost prohibitive** for smaller teams, making it a challenge to utilize BookYourData effectively.
- Users find that **filtering issues** hinder their experience, with challenges in seniority levels and incomplete contact information.
- Users report occasional **inaccurate company information** , including outdated details and missing data for smaller businesses.
- Users experience **inaccurate data** with outdated entries and incomplete information, requiring manual checks for reliability.

#### What Are Recent G2 Reviews of BookYourData?

**["Our CFO finally let us drop ZoomInfo after BookYourData proved the savings"](https://www.g2.com/survey_responses/bookyourdata-review-13070274)**

**Rating:** 5.0/5.0 stars

_— Rinna Z._

[Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13070274)

**["Verified B2B emails for a bootstrapped startup"](https://www.g2.com/survey_responses/bookyourdata-review-13125240)**

**Rating:** 5.0/5.0 stars

_— Bryan P._

[Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13125240)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.6/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.4/10 (Category avg: 8.6/10)
- **Market Insights :** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [UpLead](https://www.g2.com/products/uplead/reviews)

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI.

**Average Rating:** 4.7/5.0

**Total Reviews:** 813

#### How Do G2 Users Rate UpLead?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.2/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.2/10 (Category avg: 8.6/10)
- **Market Insights :** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind UpLead?

- **Seller:** [UpLead](https://www.g2.com/sellers/uplead)
- **Year Founded:** 2017
- **HQ Location:** Covina, US
- **Twitter:** @UpLeadHQ  
2,361 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b113c723f27d3a524c8a53d1b249948d6cd27fef5a86d50cd717580eefff2a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13600950%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Business Development Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 77% Small, 19% Medium

#### What Do G2 Reviewers Say About UpLead?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly value the **data accuracy** of UpLead, relying on it for effective prospecting and outreach efforts.
- Users value the **accurate and verified contact information** from UpLead, enhancing their lead generation efforts significantly.
- Users find UpLead's **ease of use** remarkable, appreciating its intuitive interface and efficient prospecting capabilities.
- Users praise the **high accuracy** of UpLead, noting its impact on effective prospecting and outreach strategies.
- Users commend the **accuracy of information** in UpLead, enhancing targeted outreach and generating valuable prospects.

##### Cons

- Users are frustrated by the **missing contacts feature** , making it difficult to efficiently merge or find necessary company data.
- Users face challenges with **outdated contacts** in UpLead, complicating the search for specific and relevant leads.
- Users express concern over **expensive pricing** and automatic subscriptions that complicate the initial trial experience.
- Users face **filtering issues** making precise targeting challenging, complicating workflow and overall user experience with UpLead.
- Users find the **limited contacts** available on UpLead frustrating due to wide niche and search filter issues.

#### What Are Recent G2 Reviews of UpLead?

**["Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle"](https://www.g2.com/survey_responses/uplead-review-12976662)**

**Rating:** 5.0/5.0 stars

_— Lisa G._

[Read full review](https://www.g2.com/survey_responses/uplead-review-12976662)

**["UpLead Makes It Easy to Pinpoint the Exact Clients You Want"](https://www.g2.com/survey_responses/uplead-review-12965386)**

**Rating:** 5.0/5.0 stars

_— John H._

[Read full review](https://www.g2.com/survey_responses/uplead-review-12965386)

#### What Are G2 Users Discussing About UpLead?

- [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment
- [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software)
- [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments
- [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment
- [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment

### [Snov.io](https://www.g2.com/products/snov-io/reviews)

Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools. Whether you're a growing startup or an established B2B company, Snov.io supports scalable outbound systems focused on generating conversations and improving engagement.

**Average Rating:** 4.5/5.0

**Total Reviews:** 487

#### How Do G2 Users Rate Snov.io?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.8/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.3/10 (Category avg: 8.6/10)
- **Market Insights :** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Snov.io?

- **Seller:** [Snovio](https://www.g2.com/sellers/snovio)
- **Year Founded:** 2017
- **HQ Location:** New York
- **Twitter:** @snov\_io  
2,583 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=031100bb2015527a47bbad060f47124d6dd724483d927e01a87089804f8d02d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18052485%2F&secure%5Burl_type%5D=linkedin_company_website)  
199 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 73% Small, 25% Medium

#### What Do G2 Reviewers Say About Snov.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Snov.io, appreciating its intuitive interface and powerful, streamlined features.
- Users commend Snov.io's **outstanding customer support** , highlighting helpful and proactive assistance that enhances the overall experience.
- Users praise Snov.io for its **simplicity and powerful features** , greatly improving their outbound workflow and lead generation.
- Users value the **simplicity and effectiveness** of Snov.io for streamlined lead generation and outreach.
- Users value the **robust email tracking and campaign management features** , making outreach efforts seamless and effective.

##### Cons

- Users experience **email issues** with Snov.io, including outdated databases and limited email editor functionalities.
- Users find the **email editor challenging** and integration with Gmail not user-friendly, impacting their overall experience.
- Users find the **email editor lacking** in features and express frustration over missing Salesforce integration.
- Users find Snov.io's pricing to be **too expensive** compared to other lead generation tools available.
- Users find a **steep learning curve** for novices, complicating the overall experience despite the platform's multifunctionality.

#### What Are Recent G2 Reviews of Snov.io?

**["Efficient Lead Generation with Room for Pricing Flexibility"](https://www.g2.com/survey_responses/snov-io-review-12824666)**

**Rating:** 4.0/5.0 stars

_— Ali R._

[Read full review](https://www.g2.com/survey_responses/snov-io-review-12824666)

**["Comprehensive Outreach Solution for Small Teams"](https://www.g2.com/survey_responses/snov-io-review-12835650)**

**Rating:** 4.0/5.0 stars

_— Abhishek C._

[Read full review](https://www.g2.com/survey_responses/snov-io-review-12835650)

#### What Are G2 Users Discussing About Snov.io?

- [What is Snovio used for?](https://www.g2.com/discussions/what-is-snovio-used-for) - 3 comments
- [What is the best email finder?](https://www.g2.com/discussions/snovio-what-is-the-best-email-finder) - 4 comments, 1 upvote
- [How does SNOV IO work?](https://www.g2.com/discussions/how-does-snov-io-work) - 1 comment
- [Is Snovio free?](https://www.g2.com/discussions/is-snovio-free) - 2 comments
- [What is Snovio?](https://www.g2.com/discussions/what-is-snovio) - 1 comment

### [Crunchbase](https://www.g2.com/products/crunchbase/reviews)

Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition. With predictions on funding, growth, exits, and risk grounded in best-in-class data, you gain the clarity to move early and win.

**Average Rating:** 4.4/5.0

**Total Reviews:** 403

#### How Do G2 Users Rate Crunchbase?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.6/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.3/10 (Category avg: 8.6/10)
- **Market Insights :** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Crunchbase?

- **Seller:** [Crunchbase](https://www.g2.com/sellers/crunchbase)
- **Company Website:** www.crunchbase.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @crunchbase  
152,773 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b18233535adacaac98149e4b7e02a486d02331916af87ee5484ba5bf90321e3c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3557157%2F&secure%5Burl_type%5D=linkedin_company_website)  
249 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 28% Medium

#### What Do G2 Reviewers Say About Crunchbase?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Crunchbase, appreciating its reliable information and efficient research capabilities.
- Users appreciate the **data accuracy** of Crunchbase, finding it essential for research and planning in their roles.
- Users find Crunchbase to be an **incredible resource** for comprehensive data that enhances business development and research.
- Users value the **comprehensive information** from Crunchbase, enhancing research and supporting effective business development efforts.
- Users find Crunchbase to be an **invaluable resource for contact information** that supports effective business development efforts.

##### Cons

- Users often find **missing information** on Crunchbase, as profiles can be outdated or lack critical details.
- Users note **outdated information** in Crunchbase profiles, leading to issues with data consistency and validation.
- Users feel that Crunchbase's **high costs** limit access to valuable insights and advanced features for startups.
- Users note that the data is often **outdated** , lacking completeness and timely updates, affecting overall usability.
- Users find the **limited data** on smaller or newer companies restricts their ability to gain comprehensive insights.

#### What Are Recent G2 Reviews of Crunchbase?

**["Strong Tool for Company Research and Lead Generation"](https://www.g2.com/survey_responses/crunchbase-review-12859877)**

**Rating:** 5.0/5.0 stars

_— Yash M._

[Read full review](https://www.g2.com/survey_responses/crunchbase-review-12859877)

**["A Market Research Powerhouse with Standout “Similar Companies” Insights"](https://www.g2.com/survey_responses/crunchbase-review-12786325)**

**Rating:** 5.0/5.0 stars

_— Hector G._

[Read full review](https://www.g2.com/survey_responses/crunchbase-review-12786325)

#### What Are G2 Users Discussing About Crunchbase?

- [What is Crunchbase used for?](https://www.g2.com/discussions/what-is-crunchbase-used-for) - 1 comment
- [What is crunchbase pro?](https://www.g2.com/discussions/what-is-crunchbase-pro) - 1 comment
- [How much does crunchbase enterprise cost?](https://www.g2.com/discussions/how-much-does-crunchbase-enterprise-cost) - 1 comment
- [How much does crunchbase cost?](https://www.g2.com/discussions/how-much-does-crunchbase-cost) - 2 comments
- [Is crunchbase any good?](https://www.g2.com/discussions/is-crunchbase-any-good) - 2 comments

### [Adapt](https://www.g2.com/products/adapt-adapt/reviews)

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts

**Average Rating:** 4.6/5.0

**Total Reviews:** 2,630

#### How Do G2 Users Rate Adapt?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.4/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.2/10 (Category avg: 8.6/10)
- **Market Insights :** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adapt?

- **Seller:** [Adapt](https://www.g2.com/sellers/adapt)
- **Year Founded:** 2016
- **HQ Location:** Coimbatore, Tamil Nadu
- **Twitter:** @Adapt\_io  
492 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0a9208f79c43e8a934b29dc24ed3f5eb183739842fd37cdc61bd3ccc0702e5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14460031%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Development Manager, Business Development Executive
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Adapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Adapt, praising its efficient one-click chrome extension and accurate lead information.
- Users value the **effective contact information collection** for targeting specific emails, enhancing outreach efforts effortlessly.
- Users find Adapt **extremely helpful** for lead generation, excelling in deliverability, accuracy, and customer support.
- Users value the **high-quality lead generation** capabilities of Adapt, delivering targeted emails effectively and efficiently.
- Users highly value the **data accuracy** of Adapt, consistently exceeding expectations compared to other platforms.

##### Cons

- Users feel that the **limited credits** provided by Adapt hinder its affordability and accessibility for smaller teams.
- Users experience **credit limitations** that lead to unexpected costs, limited usability, and inconsistent credit availability.
- Users express concerns about **limited contacts** , noting insufficient mailboxes and low-quality email leads.
- Users are frustrated with the **plan limitations** , including insufficient credits and a restricted number of mailboxes.
- Users often face **incorrect email addresses** in Adapt, which impacts their ability to connect effectively.

#### What Are Recent G2 Reviews of Adapt?

**["Adapt.io Combines Data and Sales Intelligence to Drive Faster, Smarter Decisions"](https://www.g2.com/survey_responses/adapt-review-12929253)**

**Rating:** 4.0/5.0 stars

_— Karthick P._

[Read full review](https://www.g2.com/survey_responses/adapt-review-12929253)

**["Intuitive Interface and Top-Notch Data Accuracy You Can Trust"](https://www.g2.com/survey_responses/adapt-review-12714380)**

**Rating:** 4.5/5.0 stars

_— Vidur S._

[Read full review](https://www.g2.com/survey_responses/adapt-review-12714380)

### [Influ2](https://www.g2.com/products/influ2/reviews)

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

**Average Rating:** 4.6/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Influ2?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.1/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.1/10 (Category avg: 8.6/10)
- **Market Insights :** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Influ2?

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** www.influ2.com
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2\_on  
381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=047517497f8a25e7a8d36f355d3daef9d994265dabe9356a72c55c2e5a863549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18119989%2F&secure%5Burl_type%5D=linkedin_company_website)  
139 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Medium, 18% Large

#### What Do G2 Reviewers Say About Influ2?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience.
- Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness.
- Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process.
- Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement.
- Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers.

##### Cons

- Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms.
- Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking.
- Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation.
- Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2.
- Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights.

#### What Are Recent G2 Reviews of Influ2?

**["Excellent for Tracking Marketing Traffic and Interested Leads"](https://www.g2.com/survey_responses/influ2-review-12785652)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12785652)

**["Essential CBM Tool with Smooth Onboarding"](https://www.g2.com/survey_responses/influ2-review-12513408)**

**Rating:** 4.5/5.0 stars

_— Jay A._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12513408)

#### What Are G2 Users Discussing About Influ2?

- [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for)

### [Global Database Prospecting](https://www.g2.com/products/global-database-prospecting/reviews)

Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives) and sends instant notifications once their information is changed (e.g. post or seniority level, contact info or any other data). There are over 100 filters available (by industry, SIC code, company size, revenue, seniority level, years of experience and many more), which allow users to quickly find the exact contacts they need. It allows users to download contact information in both CSV and XLS formats. Global Database can be integrated with your Salesforce account and other CRMs (Slack, amoCRM, Asana etc.), Marketing Automation tools (Oracle Eloqua, Zendesk, HubSpot, Marketo, Mailchimp etc.) and Sales Development tools (Salesloft, Outreach, Close.io etc.). For marketing and sales professionals, the platform is a great source of new and active leads, as well as an ideal solution for financial analysis, due diligence, compliance checks, business credit checks, and more. Global Database customers include Microsoft, Oracle, Avaya, Cisco, KPMG, Maserati, DHL, Dupont, Iveco, Caterpillar, Ipsos, Motorola Solutions, Experian and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate Global Database Prospecting?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.7/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.4/10 (Category avg: 8.6/10)
- **Market Insights :** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Global Database Prospecting?

- **Seller:** [Global Data Intelligence Limited](https://www.g2.com/sellers/global-data-intelligence-limited)
- **Year Founded:** 2015
- **HQ Location:** Northampton, UK
- **Twitter:** @Global\_Database  
1,594 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b93c640ddd142745d0de1c851452262d0327f79914987e5dbea8591fad0498fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglobal-database%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 59% Medium, 44% Small

#### What Do G2 Reviewers Say About Global Database Prospecting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **impressive reliability of data** from Global Database Prospecting, enhancing target precision and operational efficiency.
- Users value the **reliable and accurate contact information** from Global Database Prospecting, enhancing their outreach and efficiency.
- Users value the **accurate data** and timely updates from Global Database Prospecting, enhancing targeted outreach efficiency.
- Users value the **highly reliable data quality** of Global Database Prospecting, enhancing accuracy in outreach and planning.
- Users value the **real-time market opportunity identification** that elevates their outreach and improves lead engagement significantly.

##### Cons

- Users find the **not intuitive** interface challenging, especially for complex queries and new team members.
- Users face a **steep learning difficulty** due to the extensive features and complex query construction, hindering usability.
- Users find the product **expensive** , posing a barrier for smaller firms despite its quality data and ROI potential.
- Users find the **filtering issues** in Global Database Prospecting complicated, especially for new team members managing multiple markets.
- Users note a **steep learning curve** for new representatives, making it challenging to fully utilize the platform's capabilities.

#### What Are Recent G2 Reviews of Global Database Prospecting?

**["Boosts Global Business Growth with Strong Marketing and Sales Strategies"](https://www.g2.com/survey_responses/global-database-prospecting-review-12766331)**

**Rating:** 5.0/5.0 stars

_— Kushagra P._

[Read full review](https://www.g2.com/survey_responses/global-database-prospecting-review-12766331)

**["Reach a Mass Audience at Scale with Precise Targeting"](https://www.g2.com/survey_responses/global-database-prospecting-review-12722217)**

**Rating:** 5.0/5.0 stars

_— Arpit S._

[Read full review](https://www.g2.com/survey_responses/global-database-prospecting-review-12722217)

#### What Are G2 Users Discussing About Global Database Prospecting?

- [What is Global Database used for?](https://www.g2.com/discussions/what-is-global-database-used-for)

### [Intentsify](https://www.g2.com/products/intentsify/reviews)

Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate Intentsify?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Lead Analysis :** 9.0/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.3/10 (Category avg: 8.6/10)
- **Market Insights :** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Intentsify?

- **Seller:** [Intentsify](https://www.g2.com/sellers/intentsify)
- **Company Website:** intentsify.io
- **Year Founded:** 2018
- **HQ Location:** Westwood, US
- **Twitter:** @intentsify  
187 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64c33aeee519e96274c95277b22fc684a15cbb81e544e3450845adc4f1c70d78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintentsify&secure%5Burl_type%5D=linkedin_company_website)  
219 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Medium, 21% Small

#### What Are Recent G2 Reviews of Intentsify?

**["Intensify Helps Organize My Thoughts and Articulate Ideas Clearly"](https://www.g2.com/survey_responses/intentsify-review-13146473)**

**Rating:** 5.0/5.0 stars

_— Michael G._

[Read full review](https://www.g2.com/survey_responses/intentsify-review-13146473)

**["Signal Aggregation approach by Intentsify"](https://www.g2.com/survey_responses/intentsify-review-11670391)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/intentsify-review-11670391)

#### What Are G2 Users Discussing About Intentsify?

- [What is Intentsify used for?](https://www.g2.com/discussions/what-is-intentsify-used-for) - 1 comment

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 211

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.8/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.3/10 (Category avg: 8.6/10)
- **Market Insights :** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [HG Insights](https://www.g2.com/products/hg-insights/reviews)

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution.

**Average Rating:** 4.3/5.0

**Total Reviews:** 425

#### How Do G2 Users Rate HG Insights?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Lead Analysis :** 7.8/10 (Category avg: 8.5/10)
- **Account-level Insights :** 9.0/10 (Category avg: 8.6/10)
- **Market Insights :** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HG Insights?

- **Seller:** [HG Insights](https://www.g2.com/sellers/hg-insights)
- **Company Website:** hginsights.com
- **Year Founded:** 2010
- **HQ Location:** Santa Barbara, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=183b4e69fc910e5b3b3561d3fc15a9eb26228eaf0208237fb4ac02f91fbf939e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1311279%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,005 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 47% Medium, 40% Large

#### What Do G2 Reviewers Say About HG Insights?

_AI-generated summary from verified user reviews_

##### Pros

- Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform.
- Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies.
- Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily.
- Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes.
- Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization.

##### Cons

- Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses.
- Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making.
- Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns.
- Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making.
- Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms.

#### What Are Recent G2 Reviews of HG Insights?

**["Actionable data and customer obsessed Team @ HG Insights"](https://www.g2.com/survey_responses/hg-insights-review-8931445)**

**Rating:** 5.0/5.0 stars

_— Madhavi M._

[Read full review](https://www.g2.com/survey_responses/hg-insights-review-8931445)

**["Granular Technographics That Supercharge ABM Targeting and Lead Quality"](https://www.g2.com/survey_responses/hg-insights-review-12801730)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/hg-insights-review-12801730)

#### What Are G2 Users Discussing About HG Insights?

- [What is HG Insights used for?](https://www.g2.com/discussions/what-is-hg-insights-used-for)

### [Metadata.io](https://www.g2.com/products/metadata-io/reviews)

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 293

#### How Do G2 Users Rate Metadata.io?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Lead Analysis :** 8.9/10 (Category avg: 8.5/10)
- **Account-level Insights :** 8.8/10 (Category avg: 8.6/10)
- **Market Insights :** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Metadata.io?

- **Seller:** [Metadata](https://www.g2.com/sellers/metadata)
- **Company Website:** www.metadata.io
- **Year Founded:** 2015
- **HQ Location:** Broomfield, Colorado
- **Twitter:** @metadataio  
743 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ece77271fafe84c491a42709f0e51983d463646d7e577e0e515ac5a3e40aa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6391875%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 66% Medium, 20% Small

#### What Do G2 Reviewers Say About Metadata.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system.
- Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively.
- Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms.
- Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency.
- Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly.

##### Cons

- Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information.
- Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments.
- Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets.
- Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively.
- Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups.

#### What Are Recent G2 Reviews of Metadata.io?

**["Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"](https://www.g2.com/survey_responses/metadata-io-review-12547989)**

**Rating:** 5.0/5.0 stars

_— Kaitlyn T._

[Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989)

**["AI-Powered Ads That Drive Real Pipeline"](https://www.g2.com/survey_responses/metadata-io-review-13051730)**

**Rating:** 5.0/5.0 stars

_— Andrew B._

[Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730)

#### What Are G2 Users Discussing About Metadata.io?

- [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment

### [Anteriad](https://www.g2.com/products/anteriad-anteriad/reviews)

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

**Average Rating:** 4.5/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Anteriad?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Lead Analysis :** 6.7/10 (Category avg: 8.5/10)
- **Account-level Insights :** 6.7/10 (Category avg: 8.6/10)
- **Market Insights :** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Anteriad?

- **Seller:** [Anteriad](https://www.g2.com/sellers/anteriad)
- **Company Website:** anteriad.com
- **Year Founded:** 2000
- **HQ Location:** New York, NY
- **Twitter:** @Anteriad\_B2B  
104 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65527d62abc54f68c7ece155cd9a25921cec16c9328a037d137eb6c08063df1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanteriad&secure%5Burl_type%5D=linkedin_company_website)  
1,127 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 37% Medium, 34% Small

#### What Are Recent G2 Reviews of Anteriad?

**["Solid B2B Demand Gen Performance with Strong Targeting and Competitive ROI"](https://www.g2.com/survey_responses/anteriad-review-12755714)**

**Rating:** 4.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/anteriad-review-12755714)

**["Seamless Integration and Outstanding Support"](https://www.g2.com/survey_responses/anteriad-review-12707385)**

**Rating:** 4.5/5.0 stars

_— Ayan T._

[Read full review](https://www.g2.com/survey_responses/anteriad-review-12707385)

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Spotlight Categories

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Similar Categories

- [Buyer Intent Data Providers](/categories/buyer-intent-data-providers)

- [Competitive Intelligence](/categories/competitive-intelligence)

[Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment.

This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database.

To qualify for inclusion in the Marketing Account Intelligence category, a product must:

- Collect target account data from external sources on a more granular level than contact information
- Score or rank leads to better connect marketers with prospective accounts
- Integrate with a product that can manage data profiles or have that capability itself

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