# Best Market Research Companies - Page 8

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 350

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 350+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Zoho Desk

Zoho Desk is a web-based help desk software solution designed to assist organizations in providing exceptional customer support experiences. This platform serves as a centralized hub for managing customer interactions across multiple channels, allowing businesses to streamline their support processes and enhance overall customer satisfaction. By focusing on the needs of both customers and support agents, Zoho Desk aims to create a more efficient and effective help desk environment. Targeted primarily at businesses of all sizes, Zoho Desk caters to customer support teams looking to improve their service delivery and operational efficiency. The software is particularly beneficial for organizations that require a robust system to manage inquiries from various communication channels, including email, chat, social media, and phone. With its comprehensive feature set, Zoho Desk is well-suited for industries such as retail, technology, healthcare, and finance, where customer engagement and support are critical to success. One of the standout features of Zoho Desk is its omnichannel support capability, which allows businesses to engage with customers seamlessly across different platforms. This ensures that customers receive consistent and timely responses, regardless of how they choose to reach out. Additionally, the platform enhances agent productivity through automation tools that handle repetitive tasks, enabling support teams to focus on more complex customer issues. The integration of AI capabilities further empowers agents by providing them with insights and suggestions based on historical data and customer interactions. Zoho Desk also offers extensive customization options, allowing organizations to tailor the help desk experience to their specific needs. Users can create custom workflows, set up automated responses, and design personalized dashboards to monitor performance metrics. This level of customization ensures that businesses can adapt the software to fit their unique operational requirements, ultimately leading to improved service delivery and customer satisfaction. Furthermore, Zoho Desk provides real-time performance insights, enabling support managers to track key metrics and make data-driven decisions. The ability to analyze customer interactions and agent performance helps organizations identify areas for improvement and optimize their support strategies. With its cost-effective pricing model, Zoho Desk stands out as a practical solution for businesses seeking to enhance their customer support capabilities without incurring excessive expenses.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-08-13T08%3A17%3A47Z&secure%5Bdisplayable_resource_id%5D=58&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2743&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Flanguages%2525255B%2525255D%3Dall%26page%3D8&secure%5Btoken%5D=92947cc2c3ac3278fc18546c5e4be30e573032d1c6a95d75112042f3b2f7a5b8&secure%5Burl%5D=https%3A%2F%2Fwww.zoho.com%2Fdesk%2F%3Futm_source%3Dg2crowd%26utm_medium%3Dcpc%26utm_campaign%3DReview-Websites&secure%5Burl_type%5D=custom_url)

### [CarzOnWheel](https://www.g2.com/products/carzonwheel/reviews)

At TruckOnWheels, we provide an easy-to-use EMI Calculator that helps you estimate your monthly truck loan payments in seconds. Simply enter the loan amount, interest rate, and tenure to get accurate EMI results. Our tool helps you plan your budget better, compare loan options, and make confident decisions before buying your next commercial vehicle.

#### Who Is the Company Behind CarzOnWheel?

- **Seller:** [CarzOnWheel](https://www.g2.com/sellers/carzonwheel)
- **Year Founded:** 2018
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc9de77b2ba51e281b2179bcb6a36e2fe691290969235ba1fe90fcc4ad26bd21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcarzon-wheel%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Cascade Insights](https://www.g2.com/products/cascade-insights/reviews)

With custom market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. We work with everyone from enterprise tech stalwarts to up-and-comers in fields such as FinTech, MarTech, Health Tech, and more.

#### Who Is the Company Behind Cascade Insights?

- **Seller:** [Cascade Insights](https://www.g2.com/sellers/cascade-insights)
- **Year Founded:** 2006
- **HQ Location:** Portland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=47f3f6a0a0b85fff10124ef5ae07d33e7574ff864d5536eeadf92a38a57c1c2c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcascade-insights&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [CasinoDinero](https://www.g2.com/products/casinodinero/reviews)

CasinoDinero is a decision-support platform for online casino evaluation, combining human-verified analysis with AI-assisted tools for practical calculations and comparisons. All casino data and reviews on the platform are based on manual testing and validation by real users. This includes registration flows, bonus conditions, withdrawal processes, and platform limitations. The AI assistant is designed to support users in navigating this data more efficiently — not to replace human evaluation. The assistant helps calculate wagering requirements, estimate the real value of bonuses under specific conditions, compare verified casino platforms, and suggest games based on risk level and mechanics. This allows users to move beyond generic rankings and make decisions based on structured, actionable information. By integrating a curated database with AI-assisted utilities, CasinoDinero provides a more controlled and transparent way to evaluate online casino offers.

#### Who Is the Company Behind CasinoDinero?

- **Seller:** [CasinoDinero](https://www.g2.com/sellers/casinodinero)
- **HQ Location:** España
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Casinopoker Reviews](https://www.g2.com/products/casinopoker-reviews/reviews)

The Casino Poker Reviews are the world's #1 guide to online casinos and gambling, with players being our only priority.

#### Who Is the Company Behind Casinopoker Reviews?

- **Seller:** [Casinopoker Reviews](https://www.g2.com/sellers/casinopoker-reviews)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Casinosites Review](https://www.g2.com/products/casinosites-review/reviews)

The Slots Review are the world's #1 guide to online casinos and gambling, with players being our only priority.

#### Who Is the Company Behind Casinosites Review?

- **Seller:** [Casinosites Review](https://www.g2.com/sellers/casinosites-review)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Casino World Reviews](https://www.g2.com/products/casino-world-reviews/reviews)

Casino World Reviews is a company that operates in the Gambling & Gaming industry. It employs 20to49 people and has 1Mto5M of revenue.

#### Who Is the Company Behind Casino World Reviews?

- **Seller:** [Casino World Reviews](https://www.g2.com/sellers/casino-world-reviews)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Clear Go-To-Market](https://www.g2.com/products/clear-go-to-market/reviews)

Trusted by senior executives at PE-backed and later-stage venture-backed startups, Clear Go-To-Market is a premium win-loss and competitive intelligence firm for companies that want more from their win-loss partner than data about why they win and lose deals. We don't give our customers a list of things to fix, we diagnose go-to-market problems and fix them. Our unique win-loss method incorporates various research methods to address areas of weakness, including persona development, price sensitivity testing, differentiator validation, and message refinement. Traditional Win-Loss is a good diagnostic tool. Clear GTM is a tremendous GTM optimization solution.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Clear Go-To-Market?

- **Seller:** [Clear Go-To-Market](https://www.g2.com/sellers/clear-go-to-market)
- **Year Founded:** 2018
- **HQ Location:** West Palm Beach , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=712faa8eb1b166666df00996220ba056e34d5b44f73497216ab217dffbfca11a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faggregate-insights&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Clear Go-To-Market?

**["Results Focused Insights"](https://www.g2.com/survey_responses/clear-go-to-market-review-10565778)**

**Rating:** 5.0/5.0 stars

_— Brian B._

[Read full review](https://www.g2.com/survey_responses/clear-go-to-market-review-10565778)

**["Clear delivers concrete, valuable insights about our market"](https://www.g2.com/survey_responses/clear-go-to-market-review-10576318)**

**Rating:** 5.0/5.0 stars

_— Dan B._

[Read full review](https://www.g2.com/survey_responses/clear-go-to-market-review-10576318)

### [CNBNews ai](https://www.g2.com/products/cnbnews-ai/reviews)

'CNBNews ai' is an AI-based platform that generates company intelligence reports by analyzing news articles, financial data, and market information. Users can create a report by entering a company name and CEO name. The platform processes relevant data and produces a structured company report within approximately 30 minutes. Each report includes sections such as a company overview, key timeline of events, and signals related to stock price movements. In addition to generating new reports, users can browse and view reports created by other users through the Explore section.

#### Who Is the Company Behind CNBNews ai?

- **Seller:** [CNBNews ai](https://www.g2.com/sellers/cnbnews-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cognitive Market Research](https://www.g2.com/products/cognitive-market-research/reviews)

Cognitive Market Research and Consulting provides End-to-End Market Research and Consultation services, helping businesses uncover The FULL TRUTH behind market trends, opportunities, and competitive landscapes. Our services include Report Publication, Market Consultation (Industry Experts + Research Analysts), Industry Interviews, Market Surveys, and Market Forecasting. To further strengthen our research capabilities, we have developed ATHENAEUM AI, our proprietary market intelligence platform designed to transform complex data into actionable business insights and strategic intelligence. With a dedicated in-house research team and a global network of industry experts and freelancers, we combine human expertise, advanced technology, and proven research methodologies to deliver reliable, decision-ready insights across industries. As a market research and consulting firm, our mission is to decode complex market data, reveal meaningful insights, and empower our clients to make informed, confident business decisions. To learn more about our company and services, please visit our website or contact us at sales@cognitivemarketresearch.com

#### Who Is the Company Behind Cognitive Market Research?

- **Seller:** [Cognitive Market Research](https://www.g2.com/sellers/cognitive-market-research)
- **Year Founded:** 2017
- **HQ Location:** Pune, IN
- **Twitter:** @Cognitive\_MR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad10df82927680bc8a09e487ca8899907cdc9b0017a7d13a43a2ca17b794bb9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fcognitive-market-research-dmr%2F%3FviewAsMember%3Dtrue&secure%5Burl_type%5D=linkedin_company_website)

### [Coin Gabbar](https://www.g2.com/products/coin-gabbar/reviews)

CoinGabbar is a trusted cryptocurrency news and research platform offering real-time market updates, crypto price predictions, ICO presales, airdrops, and blockchain insights, helping traders and investors make informed decisions in the fast-evolving digital asset ecosystem.

#### Who Is the Company Behind Coin Gabbar?

- **Seller:** [Coin Gabbar](https://www.g2.com/sellers/coin-gabbar)
- **Year Founded:** 2021
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=441ea50eb2d39b6e33481ea68dd5e7014e6ebb65f0cbba25ed5d5db1066d7cef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoingabbar&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

### [Collaborata](https://www.g2.com/products/collaborata/reviews)

Collaborata is a platform where clients can find, shape, and buy multi-client insights projects. The platform features a growing collection of projects, conducted by top research firms and subject-matter experts. Collaborata develops projects by incubating big ideas and aligning strategic partners -- which is their secret sauce. Meaning, the costs and the resulting insights and data are shared among participating brands. Collaborata exists to reduce research spend and to deliver better project outcomes (higher level of insights, through expert-led projects) through collaboration.

#### Who Is the Company Behind Collaborata?

- **Seller:** [Collaborata](https://www.g2.com/sellers/collaborata)
- **Year Founded:** 2015
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1108f25b1a642896283da7ab605d2c9f8a402b34c598da5109bb9662ad344aba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10262491&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Collage Group](https://www.g2.com/products/collage-group/reviews)

Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.

#### Who Is the Company Behind Collage Group?

- **Seller:** [Collage Group](https://www.g2.com/sellers/collage-group)
- **Year Founded:** 2009
- **HQ Location:** Bethesda, Maryland, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae7d958b48975cac32d48815214b6f5bfea155322b46f14a0e0630ac20069996&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollagegroup&secure%5Burl_type%5D=linkedin_company_website)  
436 employees on LinkedIn®

### [CommuneX](https://www.g2.com/products/communex-communex/reviews)

CommuneX is a modern DIY market research platform built for fast-moving teams. We give you the tools to launch studies, screen participants, and connect with experts - all without a middle layer. With on-screen observation, customizable screeners, and automated workflows, CommuneX helps you collect insights faster and smarter. No middlemen. No back-and-forth. Just faster, smarter insights - on your terms.

#### Who Is the Company Behind CommuneX?

- **Seller:** [CommuneX](https://www.g2.com/sellers/communex)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d791c3214f63086a1a624c2bcb1ca17dc31020502078b6dc56a9e13666bf289e&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcommunex-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Corinium](https://www.g2.com/products/corinium/reviews)

Corinium is a specialist market intelligence, advisory and events company.

#### Who Is the Company Behind Corinium?

- **Seller:** [Corinium](https://www.g2.com/sellers/corinium)
- **Year Founded:** 2013
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8bd1df35a10d4361b8dacb39db51b0cef1f18a0f83e2ffbe2a2f694503cff22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorinium-global-intelligence&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

### [Credhive](https://www.g2.com/products/credhive/reviews)

Credhive is India’s leading B2B intelligence platform, designed to provide instant, comprehensive insights into Indian businesses. Our platform offers a range of powerful features, including detailed business reports, contact information for key decision-makers, real-time alerts for risk and compliance, and a vast database of tenders and import/export records.

#### Who Is the Company Behind Credhive?

- **Seller:** [Credhive](https://www.g2.com/sellers/credhive)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abefa3f5ee69facffb1fe23943b79dd35b73f11ecac8c84222f5b8696a8d610b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcredhive-fintech%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

- [‹ Prev‹ Prev](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=7#product-list)
- [1](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score#product-list)
- [2](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=2#product-list)
- …
- [4](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=4#product-list)
- [5](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=5#product-list)
- [6](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=6#product-list)
- [7](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=7#product-list)
- 8
- [9](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=9#product-list)
- [10](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=10#product-list)
- [11](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=11#product-list)
- [12](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=12#product-list)
- …
- [23](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=23#product-list)
- [24](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=24#product-list)
- [Next ›Next ›](/categories/market-research-services?languages%25255B%25255D=all&order=g2_score&page=9#product-list)

Spotlight Categories

[Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)

[Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

[User Research Tools](https://www.g2.com/categories/user-research)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

Similar Categories

- [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies)
- [Amazon Marketing Services](/categories/amazon-marketing-services)
- [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies)
- [Brand Advocacy Services](/categories/brand-advocacy-services)
- [Branding Agencies](/categories/branding-agencies)

- [Event Management Services](/categories/event-management-services)
- [Inbound Marketing](/categories/inbound-marketing)
- [Lead Generation Services](/categories/lead-generation-services)
- [Marketing Analytics Services](/categories/marketing-analytics-services)
- [Marketing Automation Consulting](/categories/marketing-automation-consulting)

- [Marketing Strategy](/categories/marketing-strategy)
- [Other Marketing Services](/categories/other-marketing-services)
- [Outbound Marketing](/categories/outbound-marketing)
- [PR Firms](/categories/pr-firms)
- [Reputation Management Services](/categories/reputation-management-services)

[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

Show More